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Powering up Britain new policy paper
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Expert comment available Powering up Britain new policy paper

Powering up Britain policy paper The government has this morning announced policy plans to improve the UK’s energy security, economic opportunities of the transition, and achieve its net zero commitments. Professor Patricia Thornley director of Aston University’s Energy and Bioproducts Research Institute (EBRI) is available to explain what this is and how it could affect our lives. Professor Thornley is an expert in the use of power bioenergy with carbon capture and storage (power BECCS). For further details contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

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1 min. read
ChristianaCare Will Open Neighborhood Hospital at Its West Grove Campus featured image

ChristianaCare Will Open Neighborhood Hospital at Its West Grove Campus

Plans for emergency and inpatient care follow extensive planning and community listening sessions ChristianaCare today provided new details about its plans to restore needed health care services to the southern Chester County, Pennsylvania, community at its West Grove campus, formerly Jennersville Hospital. ChristianaCare will open a neighborhood hospital that includes 10 emergency department beds and 10 inpatient beds. The neighborhood hospital will offer emergency care and behavioral health emergency care and provide diagnostic capabilities including ultrasound, computed tomography (CT), X-ray and laboratory services. The emergency department will treat common emergency care needs such as falls, injuries, heart attacks and strokes. Additionally, the hospital will benefit from access to ChristianaCare’s large network of specialists and support services — such as neurology and cardiology — through virtual consults. “We are excited to share our plans to restore important local health care resources to the southern Chester County community,” said Janice Nevin, M.D., MPH, ChristianaCare president and CEO. “We are committed to our neighbors in southern Chester County for the long-term, serving them as expert, caring partners in their health.” ChristianaCare’s plans for a neighborhood hospital meet the Pennsylvania Department of Health’s requirements for a micro-hospital, which must have a minimum of 10 inpatient beds and 10 emergency department treatment rooms and offer imaging services on-site. “After listening to the needs of the community and an extensive review of historical and projected demographic data, we believe this neighborhood hospital model will provide the right mix of health care services for the West Grove campus in a way that is sustainable and meets the community’s most immediate needs today,” said Heather Farley, M.D., chief wellness officer for ChristianaCare and the clinical leader for the West Grove planning. “It also sets us up to grow in meeting more of the community’s needs in the future.” ChristianaCare anticipates an opening date in late 2024, although the date is subject to change due to the significant work that will be required to renovate the facility to bring it up to current standards, including the build-out of an entirely new information technology infrastructure. Last year, ChristianaCare received funding from Chester County and the Commonwealth of Pennsylvania totaling $5 million to assist in facility upgrades. ChristianaCare already serves residents of southern Chester County. Since 2020, ChristianaCare has provided primary care in three practices that are located in Jennersville, West Grove and Kennett Square. The West Grove practice has recently brought on additional providers and will soon begin offering virtual visits with ChristianaCare specialists. Combined, these three practices are now the “medical home” for 22,000 residents in these communities. ChristianaCare finalized the purchase of its West Grove campus from Tower Health in June 2022. The hospital has been closed since Dec. 31, 2021.

2 min. read
How Teleradiology Improves ER Efficiency & Patient Care featured image

How Teleradiology Improves ER Efficiency & Patient Care

Is your ER efficiency where you need it to be? Learn how radiology collaboration services from RealTime Medical have improved ER efficiency and patient care from Tabitha Kearney, VP Clinical Services, Deep River & District Hospital. Learn how radiology collaboration services have improved ER efficiency and patient experience from Tabitha Kearney, VP Clinical Services, Deep River & District Hospital. Learn more here: https://realtimemedical.com/radiology-services/ #radiology #teleradiology #diagnosticimaging

1 min. read
Why I Begin My Day with AICloudQA?  featured image

Why I Begin My Day with AICloudQA?

What benefits would make you want to start every day with a certain piece of software? Learn what makes Dr. Karen Finlay and the team at Hamilton Health Sciences and Hamilton St. Joseph’s want to start their day with AICloudQA and how it contributes to the working environment for radiologists. Learn more here: https://realtimemedical.com/software-solutions/ #radiology #teleradiology #diagnosticimaging

1 min. read
Optometry researchers recognised at prestigious awards for business partnership in eye health with NuVision featured image

Optometry researchers recognised at prestigious awards for business partnership in eye health with NuVision

Professor James Wolffsohn and Dr Sònia Travé Huarte in collaboration with NuVision won the Medilink Business Award 2023 for a Partnership between Academia and Business The optometry researchers were recognised with an award for their partnership with a company that develops treatments for ocular diseases The collaboration has directly benefitted patients and enhanced global research knowledge. Researchers in the School of Optometry and Vision Sciences at Aston University have been recognised with an award for their partnership work with NuVision, a company that develops treatments for ocular diseases Professor James Wolffsohn and Dr Sònia Travé Huarte recieved the Medilink Business Award 2023 for a Partnership between Academia and Business at a prestigious ceremony held on 16 March in the Great Hall at the University of Birmingham. Professor Wolffsohn, who is also the head of the School of Optometry at Aston University, said: “We are delighted to have won this Medilink award in partnership with NuVision. This collaboration has directly benefitted our patients with this common chronic, debilitating disease, has enhanced global research knowledge in dry eye management and enhanced the local economy. The team at NuVision are exceptional and it is a pleasure to continue to innovate with them.” NuVision has an expert team of scientific, clinical and industry professionals dedicated to building innovative ocular biotherapies. It was founded in 2015 based on 15 years of translational research at the University of Nottingham. The company develops ocular biotherapies through research and innovation. The Medilink Midlands Business Awards 2023 are sponsored by the University of Birmingham and the Precision Health Technologies Accelerator Ltd. The awards event saw 13 life science companies based in the East and West Midlands receive awards from Start-Up to Outstanding Achievement. A further six companies received Highly Commended certificates. For more information about the School of Optometry and the Vision Sciences Research Group please visit our website.

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2 min. read
MEDIA RELEASE: More than potholes: The annual CAA Worst Roads campaign includes poor design, unsafe conditions featured image

MEDIA RELEASE: More than potholes: The annual CAA Worst Roads campaign includes poor design, unsafe conditions

Voting is now open to all Manitobans – including pedestrians, transit users and cyclists - to have their say on the province’s “worst road.” As CAA’s annual Worst Roads campaign begins, the safety-oriented organization encourages Manitobans to vote on more than just potholes. “Potholes make a road bad; however, our Worst Roads campaign is about so much more,” says Tim Scott, president CAA Manitoba. Voters who head to the website can vote for a road based on a lack of sidewalks and bike paths, congestion, poor traffic signal timing and more. “Fixing potholes and regular road maintenance is important,” says Scott. “No matter how Manitobans use their roads, they should be able to do it safely, meaning we need to consider all road infrastructure and traffic issues.” With that in mind, CAA Manitoba is launching its largest awareness campaign around the issue of poor infrastructure. Voting for the province’s “Worst Road” opens to all Manitobans today. “Provincial Road 307 in Whiteshell Provincial Park was voted the worst road in 2022. It earned the top spot due to constant winter heaving, poor patching and its tendency to flood nearly every spring. The road was underwater for weeks last year, including when it was announced the ‘winner.’” While potholes are still top of mind for most CAA Manitoba Members, a new survey shows that 82 per cent of Members believe not enough is being done to maintain roads in their area in general, and 64 per cent believe the roads in their area have become worse over time. The survey also showed that 53 per cent of Member respondents believe there is a lack of pedestrian access on roads, and 57 per cent cited that a lack of cycling infrastructure is also a significant concern. However, there have been some notable success stories: Taylor Avenue and Empress Street Both streets were constants on CAA Manitoba’s Worst Roads list but have since fallen off. In the past few years, extensive rehabilitation, as well as repairs and replacements for the roads, have been completed. Empress Street is now home to some of the best-in-city bicycle and active transportation paths that are separated from the road and protect cyclists and drivers alike from harm. Saskatchewan Avenue, Winnipeg Taking the second-place spot in the Worst Roads list in 2022, a large part of Saskatchewan Avenue, from Route 90 to Midland Avenue, was recently replaced. The improvements included new sidewalks and accessibility features. However, the westernmost part of Saskatchewan Avenue is still in considerable disrepair. For more than a decade, CAA’s Worst Roads campaign has given decision-makers a snapshot of the public’s perception of the roads in their communities. Last year’s “winners” included: 1. Provincial Road 307 2. Saskatchewan Avenue, Wpg 3. Waller Avenue, Wpg 4. Provincial Trunk Hwy 34, Pilot Mound 5. 18th Street, Brandon 6. Provincial Trunk Hwy 44, Lockport to Whiteshell 7. Leila Avenue, Wpg 8. Kenaston Boulevard, Wpg 9. Dawson Road North, Wpg 10. Goulet Street, Wpg If you want to see your worst road make the list, visit www.caaworstroads.com to cast your vote. Voting is open to all residents of Manitoba, and you can vote daily.

3 min. read
What You Need To Know About Cybersecurity From the Director of the Rensselaer Future of Computing Institute featured image

What You Need To Know About Cybersecurity From the Director of the Rensselaer Future of Computing Institute

Cyber threats have become one of the leading issues for corporations, governments, and public institutions across America. With ransomware attacks, hackers, and other nefarious threats, the issue is becoming a daily occurrence and leading news story. Rensselaer Polytechnic Institute’s James Hendler, director of the Future of Computing Institute, Tetherless World Professor of Computer, Web, and Cognitive Sciences, and director of the RPI-IBM Artificial Intelligence Research Collaboration, weighs in on what we should all know about cybersecurity. Overview Think about cybersecurity the way you think about home security – the more valuables you have, the more security you need. A normal user needs the equivalent of a lock on the door, which most of our computers provide out of the box. However, a user with a fair amount of personal information, who keeps financial records or runs a small business, probably wants a firewall or other additional protection. We used to tell people to protect their computers with firewalls, malware detectors, and the like, but now it is much more important to protect your web access, be wary of external sites, and keep your passwords secure and not easily guessed. Use of a password manager program can be really helpful for people who use a lot of different accounts. Threats The biggest threat facing individuals is identity theft caused by someone getting into an account that you don’t control. Most malware or password stealing comes via a phishing attack (a fake email that convinces you to click a bad link), so if you see an offer that looks too good to be true, don’t believe it. Never give out a password or personal information without confirming that it is legitimate. We also recommend not using major accounts (like Google, Facebook, etc.) to log in to new apps where you aren’t completely sure of the reliability – you’re safer if you use a separate password. It’s also worth noting that these kinds of attacks are now happening on cell phones – if you get a text saying your Amazon, Netflix, or other services have been shut off, be very careful. These companies almost never send out such messages, and if they do, they come via email, not text. For businesses, ransomware is becoming an increasing challenge. Frequent backups and dual authentication are absolute musts for small businesses. Large businesses, and especially those with cyber-physical connections such as a manufacturing device, must have someone on the team who understands internet technology. Outside audits done annually, at least, are also highly recommended. The biggest danger in cybersecurity is that people, especially in businesses, think that the software industry will fix things and that they don’t have to worry. That’s like expecting auto manufacturers to stop car theft, or the government to prevent all crime – these organizations certainly need to help, but they cannot be perfect. So while there definitely needs to be a role for manufacturers and government, people need to understand that the threats are now coming from social interactions such as phishing, or serious criminal enterprises such as ransomware attackers, and not just maladjusted teenagers. They must be ready to pay for some security if they have things on their network that need protection. The Cloud Cloud-based services are a major boon to cybersecurity for individuals and small businesses if, and only if, people protect their access. If a breach is reported to you by a company, don’t ignore it, change your password, and, whenever possible, use dual authentication. The cloud companies can afford to spend more on security than you can and thus your information stored in these services tends to be quite secure. However, people need to be careful in using the cloud. Just as you may trust a bank with your money, you want to be sure not to be robbed on your way there. Future Computing Systems and Cybersecurity New technologies, such as artificial intelligence (AI), are arising all the time in today’s fast-moving cyber world. As these technologies arise, they can create new opportunities for cybersecurity, but can also create new challenges. Cybercrime will never disappear, and each new capability comes with a price. Increased education and awareness of emerging computing technologies (blockchain, quantum, etc.) are important not just for the expert, but also for the general public. It is important to stay informed and pay attention to what is being reported. Just as buying a new appliance can be a great advantage at home (I love my new air-fryer), you also have to be sure to be using it appropriately (used wrong, it can cause fires). Looking to learn more or connect with an expert for your questions and coverage? James Hendler is the director of the Rensselaer Future of Computing Institute, Tetherless World Professor of Computer, Web, and Cognitive Sciences, and director of the RPI-IBM Artificial Intelligence Research Collaboration. Hendler has authored over 400 books, technical papers, and articles in the areas of Semantic Web, artificial intelligence, cybersecurity, and high-performance processing. Hendler is available to speak with media - simply click on his icon now to arrange an interview today.

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4 min. read
Expert Q&A: The Summer of Sargassum? featured image

Expert Q&A: The Summer of Sargassum?

A 5,000-mile-wide mass of sargassum seaweed is drifting toward Florida's beaches. It could arrive, with its brown, slick leaves and rotten eggs smell, around July as the state's Atlantic beaches are filled with locals and tourists.   Florida Tech oceanographer Kevin Johnson offered his insights into this looming arrival. Is it dangerous? Will it spoil the beaches? Here are his answers to some key questions. QUESTION: Is this situation really a big deal? Kevin Johnson: I wouldn’t say it is being overhyped, but it is yet to be determined whether this year will have greater amounts of sargassum in the Atlantic offshore, (visible by satellite) or coming ashore and covering the beaches, a connected but separate phenomenon requiring the cooperation of onshore winds. 2018 was a record-setting year, and this year could exceed what was seen in both locations in 2018. If the winds contribute strongly to sargassum coming ashore, it could make it smelly and hard to find an area of clean sand to set up on the beaches. QUESTION: Is there a health risk if we head to a beach where sargassum is present? Kevin Johnson: Sargassum doesn’t produce aerosolized organic toxins, but as it rots on the beach, it will smell and give off hydrogen sulfide gas, or H2S. That's the stuff that smells like rotten eggs. When concentrated in enclosed areas, this gas is toxic and can be harmful. However, in the open air, diluted on an exposed beach, it is more of a smelly nuisance than a genuine health hazard for most people. But there could be a minor irritation, like itching, after coming into contact with sargassum. There are symbiotic species living in and amongst this seaweed when it is healthy and floating at sea. (These intricate relationships are part of what makes sargassum ecologically significant as a food source, nursery and habitat for many populations.) One of the symbionts is a tiny branching colonial hydroid, related to corals. it grows on sargassum fronds. Hydroid colonies have a sting like corals and jellyfish, but it is generally not severe. Some people may experience itching around their feet or ankles (or any body part that contacts the sargassum hydroids) if they brush up against sargassum in waves or swash, or step on freshly deposited sargassum on the sand. Many people will not be bothered or only mildly troubled by this, but some people may be more sensitive to the hydroids. QUESTION: I was planning to visit the beach. Should I reconsider now?  Kevin Johnson: If the winds collude with the large bloom already underway to deliver huge mats to the beach, it could be hard for beachgoers to find a place to sit on the sand, and the smells could make the beach untenable. I emphasize “could” with the hydrogen sulfide smell because it depends on how the sargassum is deposited and how wet it is as it breaks down. In some cases, beached Sargassum can be very dry and in such cases it may not smell too bad. People who are more sensitive to the hydrogen sulfide or to the hydroids on the fresh sargassum may find the experience even more unpleasant. Westerly winds would be helpful from the perspective of keeping sargassum away from beaches, but unfortunately easterlies are pretty common this time of year. If you're a reporter looking to know more about this topic, let us help with your coverage. Dr. Johnson can be available for phone, Zoom or, depending on scheduling, in-person interviews. 

3 min. read
New Virtual Primary Care Practice Offers Radically Convenient Access to Care and Patient-Friendly Experience featured image

New Virtual Primary Care Practice Offers Radically Convenient Access to Care and Patient-Friendly Experience

Innovative virtual practice offers continuous, coordinated and connected care ChristianaCare has launched Virtual Primary Care, a new health solution that offers the benefits of a long-term relationship with your primary care team, with the convenience of virtual care that can be accessed at home, at work or on the go, using a smartphone, tablet or other digital device. The practice is an offering of ChristianaCare’s Center for Virtual Health. “Virtual primary care in most markets does not establish an ongoing relationship between the patient and the provider — it’s on-demand care with the next available provider,” said Sarah Schenck, M.D., medical director of Virtualist Medicine at ChristianaCare. “ChristianaCare Virtual Primary Care is different. We offer a personalized approach in which patients have the attention of their care team who are all focused on their specific needs and health goals. Each care team knows their patients and is actively working to help them reach their personal health goals. And when patients need specialized care or services, our providers have access to ChristianaCare’s network and the ability to refer to the trusted services and specialists a patient might need outside of primary care.” The practice is accessible to residents of Delaware, Pennsylvania, Maryland and New Jersey, New York and Florida and available by monthly, quarterly or yearly subscription. Plans are available for people ages 5 and older and start as low as $35 per month. The subscription provides full access to virtual primary care services — with no additional fees or copays — including same-day appointments, extended hours on nights and weekends, secure text-messaging and the convenience of always-on care. Services that are not a part of primary care, such as emergency room visits, lab tests, diagnostic imaging and specialist referrals, are not included in the subscription and would be subject to the patient’s existing health insurance coverage. “At ChristianaCare we are reimagining health care by making it radically convenient and accessible, and by creating a unique and personal experience,” said Sharon Anderson, MS, RN, FACHE, ChristianaCare’s chief virtual health officer and president of ChristianaCare’s Center for Virtual Health. “The Virtual Primary Care practice goes beyond simply offering video visits to patients. We’ve transformed care so it no longer revolves around waiting for an appointment — it’s immediate, coordinated, continuous. Patients can now access virtual primary care 24/7 as well as a host of other health services — all through their computer, tablet or smartphone.” When individuals sign up, they’ll choose their care team of experts including a primary care provider, nurse and a patient digital ambassador (PDA). The patient digital ambassador serves as a personal health guide to assist individuals with registration and technology set-up for their virtual visits. As a care team member, the PDA is available as a personal health guide, while the primary care provider supports patients with their clinical care needs. Once enrolled, individuals will receive a welcome kit tailored to their needs with tools to assist in their care, such as monitoring blood pressure, weight and temperature. Benefits of ChristianaCare Virtual Primary Care: Schedule a virtual checkup, communicate using video, send photos through secure text messaging and discuss health concerns and treatment options. Schedule same-day appointments and enjoy extended hours on weekends. Get quick referrals to specialists. Create a personalized Working on Wellness Plan (also known as WOW plan) to help achieve healthy goals around stress management, exercise, nutrition, sleep and more. For more information, visit the ChristianaCare Center for Virtual Health or call 302-428-2400.

3 min. read
How Colorism Impacts Professional Achievement featured image

How Colorism Impacts Professional Achievement

Melissa J. Williams is associate professor of organization and management at Emory University’s Goizueta Business School. She investigates what happens when social identities collide with workplace hierarchies, and the consequences of putting people in positions of power and leadership. Here she looks at something less documented: the extent to which our appearance is stereotypically Black or white. And what that means for our prospects. Rosa Parks made history on December 1, 1955, when she refused to relinquish her bus seat to a white passenger. Her simple gesture of defiance ignited a city-wide bus boycott in Montgomery, Alabama, and has gone down in the annals as a pivotal moment for the social justice movement in the United States. However, Parks was not the only African American to make a stand against racial segregation. Nor was she the first. In March of the same year in the same city, 15-year-old Claudette Colvin also refused to give up her seat to a white woman on a Montgomery bus. So why isn’t she a household name? In part, Colvin’s age was a factor. The National Association for the Advancement of Colored People and other Black civil rights groups got behind Parks, reasoning that an older woman would be better equipped to withstand the controversy. But as Colvin herself stated, there were other factors at play. There was something about Parks’ appearance that gave her more leverage, reasons Colvin explained in Philip Hoose’s award-winning book on the civil rights movement. She had the “right hair and the right look.” Not only that, but her appearance “was the kind that people associate with the middle class. She fit that profile.” Success isn’t black or white. It’s shades of…white. Colorism has long been documented in the U.S. and elsewhere. Discrimination against human beings on the basis of their facial features, hair, and skin color transcends race—it is prevalent even within groups that share the same ethnic identity, where lighter skin tones are perceived to be more valuable than dark. Research over the years has shed light on the nefarious effects of colorism or shadeism in terms of equity and access to opportunity. But a new landmark study by Associate Professor of Organization & Management Melissa Williams, and Goizueta colleagues, PhD student Tosen Nwadei and Roberto C. Goizueta Chair of Organization & Management Anand Swaminathan, looks at just how Black or white someone appears—and how this shapes the way others see their potential; as well as the kinds of professional outcomes they can expect. What Williams and her co-authors, who also include James B. Wade from George Washington University and C. Keith Harrison and Scott Bukstein of University of Central Florida, find in their studies, is that Black professionals are less likely to be promoted to leadership roles. What’s more, for Black professionals whose physical appearance is more Black-stereotypical, their chances drop from 12 percent to a mere seven percent. For white professionals, on the other hand, having a more white-stereotypical appearance is an advantage for leadership – looking more stereotypical as a white person increased their chances of holding a leadership role from 32 percent to 43 percent. Williams and colleagues ran both an archival study and a lab experiment with volunteers to discover the extent to which degrees of ethnicity in appearance influence perceptions of a person’s potential for leadership and actually predict their likelihood of success in an industry. While the science unequivocally shows that white people enjoy advantages over Black people in opportunity and outcome across the board, Williams et al. were also interested in exploring what she calls the “continuum of race:” the more nuanced racial characteristics and differences that shape how the world sees us. There’s an assumption that everyone within the same ethnic group—Black or white—will experience the same degree of bias and prejudice, or acceptance and success. And we wanted to push back on that idea to really explore how degrees of whiteness or Blackness play out in people’s minds and shape how they read you physically. -Associate Professor of Organization & Management Melissa Williams Previous research shows the link between persisting in STEM-based majors in college and how much students are perceived to look “like their race,” she says. Those who are perceived to look less typically Black tend to make more friends outside their ethnic group—a boundary-crossing behavior that can help drive careers. To test these ideas, Williams and co-authors ran two studies. First, they accessed publicly available data including photographs, professional background, and positions from one large industry within the U.S.: American college football. College football is really rich in data. You can access job titles, photos, leadership, and non-leadership roles; and you can separate individuals out into head coaches and position coaches who have overseeing roles but who are not leaders per se. Separately, Williams et al. recruited a group of volunteers to look at the images of the football coaches: a mix of Black and white head and position coaches. These volunteers were asked to rate how typical they perceived each individual’s appearance to be of European or white Americans, or of Black Americans, ascribing each person a score out of five based on features such as their skin color, hair, eyes, nose, cheeks, and lips. These scores were then regressed—or cross-referenced—with the position held by the individuals in the photos to determine the relationship between their racial stereotypicality and their leadership role. Crunching the numbers, Williams found a direct correlation between the degree of perceived whiteness or Blackness of the coaches and how likely they actually were to be successful leaders. “We do find a kind of consensus in people’s view of what it means to be Black or white straight off,” says Williams. “So we do all seem to agree on the physical attributes of race. But it gets really interesting when you regress the scores that these photos get and compare them with the actual jobs these guys hold.” What we see is that, controlling for their age, attractiveness, and professional experience, the white guys who look less stereotypically white are 32 percent likely to occupy leadership roles. This rises to 43 percent with the men who look more like a stereotypical white guy. For Black professionals, the inverse is true, she notes. The more typically Black an individual looks, the less probability there is that he occupies a leadership job. Specifically, that figure drops from 12 to seven percent. So benchmark leadership probability is not only already lower for Black individuals, but drops even further when people are deemed to look “more typically Black,” says Williams. A follow-up experiment invited volunteer football fans to compare how they saw the potential future success of two same-race college football players—one more stereotypical in appearance than the other. The results confirm what Williams et al. suspect: 70 percent of the time, participants chose the more-typical white individual over the less-typical white individual as having greater leadership potential. In other words, the more white a white person looks, the more they are seen as leadership material. These findings should translate into an imperative, says Williams; and that is to think more broadly about race and how it impacts life outcomes. Because race is not a uniform experience, she says. “Organizations might want to look beyond just ticking the box when it comes to diversity and inclusion, and give deeper thought to who they want to recruit, support and push forward in representation. For white people, paying attention to whiteness—the types of white people who enjoy advantages in leadership—can be useful in reframing certain questions. A good place to start might be for leaders to ask: do I want to support people who look like me? Because the face you choose can ultimately help disrupt, or reinforce, the stereotype.” Interested in learning more or connecting with Melissa J. Williams, associate professor of organization and management at Emory University’s Goizueta Business School?  She's available to speak about this subject - Simply click on her icon now to arrange an interview today.