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IU Kelley School of Business research finds that blue-light glasses improve sleep and workday productivity.  featured image

IU Kelley School of Business research finds that blue-light glasses improve sleep and workday productivity.

BLOOMINGTON, Ind. -- During the pandemic, the amount of screen time for many people working and learning from home as well as binge-watching TV has sharply increased. New research finds that wearing blue-light glasses just before sleeping can lead to a better night's sleep and contribute to a better day's work to follow. "We found that wearing blue-light-filtering glasses is an effective intervention to improve sleep, work engagement, task performance and organizational citizenship behavior, and reduced counterproductive work behavior," said Cristiano L. Guarana, assistant professor of management and entrepreneurship at the Indiana University Kelley School of Business. "Wearing blue-light-filtering glasses creates a form of physiologic darkness, thus improving both sleep quantity and quality." Most of the technology we commonly use -- such as computer screens, smartphones and tablets -- emits blue light, which past research has found can disrupt sleep. Workers have become more dependent on these devices, especially as we navigate remote work and school during the coronavirus pandemic. The media have recently reported on the benefits of blue-light glasses for those spending a lot of time in front of a computer screen. This new research extends understanding of the circadian rhythm, a natural, internal process that regulates the sleep-wake cycle and repeats roughly every 24 hours. "In general, the effects of wearing blue-light-filtering glasses were stronger for 'night owls' than for 'morning larks,' said Guarana, who previously has studied how lack of sleep affects business decisions, relationships and other behaviors in organizations. "Owls tend to have sleep periods later in the day, whereas larks tend to have sleep periods early in the day. "Although most of us can benefit from reducing our exposure to blue light, owl employees seem to benefit more because they encounter greater misalignments between their internal clock and the externally controlled work time. Our model highlights how and when wearing blue-light-filtering glasses can help employees to live and work better." The findings appear in the paper, "The Effects of Blue-Light Filtration on Sleep and Work Outcomes," published online by the Journal of Applied Psychology. Guarana is the corresponding author; his co-authors are Christopher Barnes and Wei Jee Ong of the University of Washington. The research found that daily engagement and performance of tasks may be related to more underlying biological processes such as the circadian process. "Our research pushes the chronotype literature to consider the relationship between the timing of circadian processes and employees' performance," the researchers wrote. A good night's sleep not only benefits workers; it also helps their employers' bottom lines. "This study provides evidence of a very cost-effective means of improving employee sleep and work outcomes, and the implied return on investment is gigantic," said Barnes, professor of management and the Evert McCabe Endowed Fellow at the University of Washington's Foster School of Business. "I personally do not know of any other interventions that would be that powerful at that low of a cost." Across two studies, researcher collected data from 63 company managers and 67 call center representatives at Brazil-based offices for a U.S. multinational financial firm and measured task performance from clients. Participants were randomly chosen to test glasses that filtered blue light or those that were placebo glasses. "Employees are often required to work early mornings, which may lead to a misalignment between their internal clock and the externally controlled work time," the researchers said, adding that their analyses showed a general pattern that blue-light filtration can have a cumulative effect on key performance variables, at least in the short term. "Blue-light exposure should also be of concern to organizations," Guarana said. "The ubiquity of the phenomenon suggests that control of blue-light exposure may be a viable first step for organizations to protect the circadian cycles of their employees from disruption." Researchers received no financial support or compensation for this research. The glasses were donated by the Austin, Texas-based company Swanwick.

Upstream or downstream thinking? What’s the best way for suppliers to go mainstream and reach the most customers? featured image

Upstream or downstream thinking? What’s the best way for suppliers to go mainstream and reach the most customers?

You might have heard of the beer distribution game. The idea is that a group of participants enact a four-stage supply chain scenario. Some take on the role of those at the point of origin in the supply chain – the upstream agents: manufacturers and distributors. Others role-play the downstream agents at the other end of the chain – the distributors and end-customers: in this case, let’s say the bar owners and beer drinkers. The goal is simple. All you have to do is produce, deliver and sell the beer to your customers, while keeping your costs on back orders and inventory to a minimum. This should be easy enough, in theory. The basic rules of economics suggest that customer demand dictates supply. In practice, however, things can get a little skewed. And this disconnect can happen fast. For a start, players have limited information. They can only see what’s in front of them – bits of paper with order numbers. And as they start to share this information with each other, all kinds of coordination issues arise. Things start to go wrong. Customer demand for X or Y kegs of beer is imperfectly relayed to the bar owner retailer, who in turn passes it on the other players upstream, but makes mistakes in doing so. The result is a kind of Chinese Whispers where confusion reigns, poor decisions are made about stock, too much or too little beer is manufactured or supplied. You end up with increased costs in the supply chain, and, not to mention thirsty beer drinkers. The beer game is just that – a game. But it represents a problem that is all too familiar to suppliers in most industries and sectors. It’s called the Bullwhip effect, and it’s a conundrum. “The Bullwhip effect is a real challenge for suppliers in every industry,” said Nikolay Osadchiy, associate professor of Information Systems & Operations Management at Goizueta Business School. “Because demand information gets distorted along the chain, suppliers can see a lot of volatility at their end which can translate into more inventory and drives up costs. It’s a really pressing issue that needs to be addressed.” Osadchiy and his colleagues Bill Schmidt from Cornell University and Jing Wu from the Chinese University of Hong Kong got to work researching the idea. First, they modeled a supply network based on 15 years of data from publicly traded companies across the globe. Second, they determined the ‘upstreamness’ that different firms had – or the positions they occupy – within that network. And third, they examined the demand distortion within each firm and measured demand variability across the different layers of the network to determine how they affect each other. The results of their work were all captured in the article attached below – the information was quite compelling and will greatly assist businesses as they plan their way through and after a globe-shifting event like COVID-19. It’s interesting material for sure – and if you are a journalist looking to know more about supply chains and how businesses will need to adapt in order to survive post-pandemic, then let our experts help with your questions and coverage. Nikolay Osadchiy is an Associate Professor of Information Systems & Operations Management at Emory University's Goizueta Business School. He is an acclaimed expert in the areas of supply chain management and how supply networks affect risk and operational performance. Nikolay is available to speak with media regarding this topic – simply click on his icon to arrange an interview today.

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3 min. read
Is sitting safely in the middle – the best place for small business owners to be in times of protest and political quarry? featured image

Is sitting safely in the middle – the best place for small business owners to be in times of protest and political quarry?

As the persistent turmoil of protests grips America on an almost daily basis, people are becoming more aware of issues, getting engaged and taking sides. Be it around the dinner table debating, marching in the streets or even arguing on a national news panel – topics like Black Lives Matter, masks during COVID, the upcoming election or a host of other hot-topic issues are all part of the American conversation these days. It’s easy and even healthy for people to debate the issues – but for a business to pick a side on a controversial topic, it’s a much different picture. One recent example was Nike’s support of NFL quarterback Colin Kaepernick. However, Nike also had the resources to bolster their support. They had a multi-million-dollar ad budget, a public relations machine generating hours of earned media – and the company was, for the most part playing to its core audience. Though there was push-back, Nike was rewarded with increased sales and its stock surged. For almost a decade now, Chick-fil-A has also boldly taken a stance with its opinion on gay marriage. The restaurant chain has faced mountains of negative press and protests, but the fast-food giant’s bottom lined never suffered. It still sees sales over 10 billion a year. For Nike and Chik-Fil-A and their deep pockets to wade into the fray with an opinion – it’s one thing, but for a small business to share how it feels, there’s a matter of weighing risk versus reward no matter how important the topic might be. “It may well be that it’s harder for entrepreneurs to create a viable business model for their venture in a more polarized context, says Giacomo Negro, a Professor of Organization & Management at Emory University’s Goizueta Business School. “If your business is more hybrid—if you’re supportive of a cause without being overtly affiliated with it—then it could be harder to engage other customers or clients who are uncomfortable doing business with a firm that is even vaguely linked to a specific social group or movement. Similarly, the core supporters of the cause can look at the same organization as not authentically engaged with them.” His findings certainly suggest that existing in a “gray zone,” where you take neither one side or the other, is a hard place for organizations to thrive in times of social change. “If protest activates the cultural boundary surrounding a group’s identity, then increasing protest participation will threaten the viability of precisely those organizations trying to engage inside and outside audiences,” Negro said. “At the same time, bridging inside and outside audiences also conveys a confusing identity and a more limited commitment to pursuing goals relevant to either audience.” With a global pandemic impacting all aspects of national and local economies – small businesses are under pressure to sustain and survive like never before. And if you are a journalist looking to cover the state of small businesses in America and whether or not small business has a role to play in protests and politics in America – then let our experts help with your coverage. Giacomo Negro is a Professor of Organization & Management at Emory University’s Goizueta Business School and is an expert in the area of economic sociology. His resent research study research study, “Which Side Are You On? The Divergent Effects of Protest Participation on Organizations Affiliated with Identity Groups’ focuses on this very subject. Professor Negro is available to speak with media about this topic – simply click on his icon to arrange an interview today.

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3 min. read
Continuing to Learn and Explore American History featured image

Continuing to Learn and Explore American History

In the United States, students take several American history courses throughout their K-12 experience. So, why should students bother to continue taking American history courses in college? For Southern Utah University's Dr. Mark Miller, the answer is simple. “When I teach a history course, I am always looking for ways to point out how an issue or event in the past is relevant to something going on in today's world,” said Dr. Miller. “With this year's presidential election going on there have been plenty of examples to tie into regarding past politics and past political crises we have lived through as Americans.” Dr. Miller has conducted some exciting research that will be published in 2021. His upcoming articles includes: “Polygamy under the Red Cliffs: Women’s Voices and Historical Memory at Centennial Park” in Utah Historical Quarterly, “A River Again: Fossil Creek, Desert Fishes, and Dam Removal in the American Southwest” in Pacific Historical Review, and “‘One Territory, Many Peoples:” Racial and Ethnic Groups and the Development of Arizona Territory” in The Smoke Signal. “I think my work on plural marriage and environmental history shows that history is never dead,” said Dr. Miller. “It reveals that in current debates history is quite important. What happened in the past still informs the present. Since both of these topics are quite controversial today, I think historians provide a valuable service by exposing the history behind debates over allowing polygamy in modern America or whether we should make trade offs in development and water use to preserve unique species. Knowledge of people who practice plural marriage and their religious history as well as the history of preservation efforts toward endangered species is vital to all participants in the debates.” Dr. Mark Miller is a professor of history and the department chair of History, Sociology, & Anthropology at Southern Utah University. His research and teaching specialties include United States History, American West, Borderlands, Indigenous Culture and History, World Civilization, and Latin America. He has published articles and books on modern American Indian History, most recently Forgotten Tribes (2006) and Claiming Tribal Identity (2013). He has published articles on race and ethnicity, on indigenous identity and politics in several journals. Dr. Miller is familiar with the media and available for an interview. Simply visit his profile.

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2 min. read
Taking SD-WAN QoS to the Next Level featured image

Taking SD-WAN QoS to the Next Level

Backhauling traffic to a corporate data center has been a defacto approach for ensuring full security treatment across all users and applications. But QoS took a hit when services started moving to the cloud. Michael Cooney, Senior Editor at Network World describes how SD-WANs have provided a solution for that in his article entitled "Fannie Mae’s journey to SD-WAN means less reliance on MPLS and VPNs." In that article, Ken Reddick, Director of Network Engineering at Fannie Mae says “What we are moving to is a cloud-edge environment where user traffic is now sent directly where it needs to go without hitting the data center, and what that has brought us is a four-fold increase in network performance and cut latency by 50%.” SD-WANs are providing a valuable new approach for delivering optimal connectivity between end-users and cloud services, however QoS is still ultimately determined by the underlying physical networks. To take QoS to the next level will require a next generation physical network that is designed to deliver highly predictable end-to-end bandwidth and ultra-low latency. Network designs such as AcceleRoute achieve this through a bufferless architecture that eliminates congestion in the network core. Low latency bandwidth can be dynamically scaled up or down in real-time based on traffic load. Networks such as AcceleRoute provide an ideal underlay network option for SD-WANs by delivering consistently superior service levels regardless of traffic and geography For more information about AcceleRoute, contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.InventionShare.com

2 min. read
Tonight’s the night! It’ll be all eyes on Cleveland – let FAU’s political science expert help you break down and dissect the first 2020 U.S. presidential debate featured image

Tonight’s the night! It’ll be all eyes on Cleveland – let FAU’s political science expert help you break down and dissect the first 2020 U.S. presidential debate

Tonight’s face-to-face U.S. presidential debate between Democratic nominee Joe Biden and U.S. President Donald Trump has had all the lead up and electricity of a prize fight. This election, like this year – will be like no other. With traditional campaign festivities for the most part curbed due to COVID-19, this U.S. presidential debate, along with the next two, will serve as the only opportunity for the two candidates to be together in the same place to duke it out live before millions of viewers watching around the globe. There is a lot at stake, and if you are a reporter covering the U.S. presidential debates, Florida Atlantic University’s renowned political science expert, Kevin Wagner, Ph.D., is here to answer all of your questions and is available for interviews. Wagner's research and teaching interests include presidential and judicial politics, political behavior, and legislative behavior. He is also a research fellow of the FAU Business and Economics Polling Initiative (BEPI). Wagner is readily available to speak with media about the debates and the ongoing election – simply click on his icon to arrange an interview today.

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1 min. read
The days of the ‘corporate retreat’ are over; Kelley professor’s new book encourages more people to get involved in the strategic process featured image

The days of the ‘corporate retreat’ are over; Kelley professor’s new book encourages more people to get involved in the strategic process

In the introduction to his new book, Greg Fisher and his co-authors note that strategy used to be the domain of only those at the very top of an organization. Many would attend management retreats and forget what was discussed soon afterward, much like unfulfilled New Year’s resolutions. “It used to be that strategy happened at off-site retreats, often coupled with golf, cigars and scotch. It used to be that strategy was only discussed as part of an annual planning cycle … was about grand, long-term plans that stretched way into the future,” they wrote. “Strategy was largely cerebral.” Fisher, the Larry and Barbara Sharpf Professor and an associate professor of entrepreneurship at the IU Kelley School of Business, says those days are over. Even before the Covid-19 pandemic began seemingly disrupting every aspect of life, including business processes, the rapid pace of social change meant that companies could no longer wait or slowly adjust. His book, “Strategy in 3D: Essential Tools to Diagnose, Decide & Deliver (Oxford University Press),” co-authored with two former Kelley School faculty members, presents insights into how companies can broaden and include more people in the strategic process. “Anyone with career ambition in the business world needs to become a strategist. We hope this book will serve as a useful resource for everyone willing to take that leap,” he wrote along with John Wisneski of Arizona State University’s W.P. Carrey School of Business and Rene Bakker of Rotterdam School of Management at Erasmus University. The first section of the book discusses strategic concepts and ideas and how they can be enacted in different ways and at different levels of an organization. Then they discuss the “three elements that are central to being strategic within a business – the 3Ds of diagnose, decide and deliver.” The second section outlines tools that should be part of any manager’s strategy toolbox. The authors see strategy as being about diagnosing a wide array of complex issues or opportunities facing organizations, deciding on solutions to address those challenges or opportunities and then taking action. But the process of forming such strategies is messy. “There are no hard-and-fast rules when it comes to applying tools in tandem,” they note in the book’s conclusion. “What does stand out, though, is that making combinations that ‘click’ with the specific problem in focus adds more value than simply adding tools in isolation.” The book’s 218 pages cover a great deal, but here are three important takeaways from Fisher, Wisneski and Bakker: Let the problem define the parameters – Preconceived preferences for certain tools or frameworks offer fewer useful insights than the application of tools developed to address specific issues. “In other words, start from the problem or question you face,” they said. Combine strategic tools that offer complementary insights – It makes sense to select tools that will investigate different sides of a problem, “making sure no stone is left unturned.” It makes sense to often include at least one external and internal strategic tool in tandem. “We want to know generally whether this new market is attractive, but the more important question is whether the market is also attractive for us,” they said. “Strategists are everywhere,” Fisher and his co-authors write. “We are aligned in our dismissal of the view of the chief executive as the almighty, all-knowing strategy designer.”

3 min. read
Volunteers receiving government aid while unemployed face scrutiny, bias from public featured image

Volunteers receiving government aid while unemployed face scrutiny, bias from public

With the worldwide spike in unemployment caused by the COVID-19 pandemic, many people may turn to volunteerism as a way to pass their newly found free time. But new research suggests that volunteers who also receive government aid are often judged negatively as "wasting time" that could be used to find paid employment. "We found that aid recipients are scrutinized to a greater extent than those who are working, including the underemployed, with observers demonstrating a strong bias toward believing that aid recipients should be using their time to pursue employment opportunities above all else," said Jenny Olson, an assistant professor of marketing at the Indiana University Kelley School of Business and corresponding author of the research forthcoming in the International Journal of Research in Marketing. "This is beyond education, personal leisure, and spending time with family and friends. "As a result, they are given less latitude in how they use their time, and can even be seen as more moral for choosing not to engage in prosocial behaviors, when such behaviors take time away from gaining paid employment," Olson added. "The simple act of volunteering among aid recipients -- versus not mentioning volunteering -- not only shapes judgments of the individual aid recipients, but this information can also impact views toward federal tax policy more broadly." Although volunteering is a positive activity that partially combats the negative stereotype of a welfare beneficiary, Olson and her colleagues found that it also sparks anger among observing consumers, with aid recipients being perceived as being "less moral for choosing to volunteer." Factors that minimize these judgments include being perceived as taking strides toward gaining employment via education and being perceived as unable to work. Other co-authors of the paper, "How Income Shapes Moral Judgments of Prosocial Behavior," are Andrea Morales of Arizona State University, Brent McFerran of Simon Fraser University in Canada and Darren Dahl of the University of British Columbia. The research was supported in part by grants from the Social Sciences and Humanities Research Council of Canada. According to a 2019 report from the Organisation for Economic Cooperation and Development, public spending on government assistance averaged more than 20 percent across 36 countries in 2018. Many countries -- including those in Asia, Europe, and the Americas -- have seen a rise in the number of people receiving benefits over the years, a total now reaching into the billions. The extent to which the welfare state is supported depends, in no small part, on public sentiment. Previous research has shown that support for government spending on welfare programs is directly related to how the voting public perceives the beneficiaries. This is the first paper to document a link between prosocial behavior and support for federal spending on welfare programs. "Given that individuals perceive opportunity costs for their own time, it stands to reason that they perceive them for others as well," Olson said. "Because government programs are supported by 'their' taxpayer dollars, observers often feel justified in suggesting how aid recipients spend their time." The research shows that consumers prefer different patterns of tax redistribution as a function of viewing aid recipients making nonfinancial choices. Specifically, consumers support allocating fewer tax dollars toward supporting government assistance programs after hearing about an aid recipient who volunteers his time. Researchers conducted nine studies across three countries. They randomly presented participants with scenarios about hypothetical aid recipients and asked them to offer judgment about how the recipients used their time, such as engaging in volunteer activities or sending out resumes. Participants were asked how they viewed target individuals on a morality index and how they felt about them emotionally. For interviews with Jenny Olson, contact George Vlahakis at 812-855-0846 or vlahakis@iu.edu.

3 min. read
Start Your Children's Day Off Right So They Can Be Productive at School featured image

Start Your Children's Day Off Right So They Can Be Productive at School

Though the 2020 school year may be very different from past years, it's still an ideal time to get kids back on track—with their activity, nutrition and overall wellness to support a productive and happy school year. Breakfast is an important meal for kids and should not be overlooked. According to the Academy of Nutrition and Dietetics, kids who eat breakfast in the morning are more alert during the school day and perform better. If you don’t have a lot of time for a sit-down breakfast, try brown-bagging it with a banana, a bag of trail mix made with whole-grain cereal, shelled pistachios and a favorite dried fruit (like diced apricot, pineapple or mango). "When it comes to school lunches, even if lunch break this year means your child is sitting at your kitchen table and not at the school cafeteria, that does not mean you can't have fun and pack a nutritious lunch," says Rebecca Shenkman, MPH, RDN, LDN, director of the MacDonald Center for Obesity Prevention and Education at Villanova's M. Louise Fitzpatrick College of Nursing. A continued favorite lunch box fad for kids is the Bento Box lunch. "These sleek lunch boxes offer an easy way to provide a visually appealing meal for kids while helping parents compartmentalize and assemble a healthy meal by placing a different food group in each section," says Shenkman, who suggests cut-up grapes, whole wheat crackers with peanut butter, cheese sticks and sliced cherry tomatoes—"anything to get kids to eat healthier and that you can keep in the fridge until they're ready to eat knowing that you provided them nutritional energy for the day."

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2 min. read
SD-WANs Rely on Physical Networks for QoS featured image

SD-WANs Rely on Physical Networks for QoS

Major vendors like Cisco and Google are building out their SD-WAN offerings to maximize service levels and security for customers looking for efficient and flexible access between end-users and cloud services. As Michael Cooney, Senior Editor at Network World writes in his article A new, joint Cisco and Google platform integrates Cisco's SD-WAN connectivity with applications on Google Cloud, "The platform also has the ability to divert traffic automatically to more highly available or better performing links should latency-sensitive applications require it." This is a typical scenario that highlights that while SD-WANs strive to provide optimal connectivity between end-users and cloud services, the quality of experience is still determined by the underlying physical networks. To address this dependency, next generation networks such as AcceleRoute offer highly predictable end-to-end bandwidth and latency. This is achieved through a bufferless architecture that eliminates congestion in the network core. AcceleRoute makes an ideal pairing with SD-WANs by delivering consistently superior service levels regardless of traffic and geography. For more information about AcceleRoute, contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.InventionShare.com

1 min. read