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Social issues and boosting a brand – More companies taking a stand
Procter & Gamble this weekend put out a full-page ad in the New York Times supporting equal pay – In fact, the company urged the US Soccer Federation to “be on the right side of history.” P & G also gave $529,000 (which equates to $23,000 for each of the 23 players on the United States Women’s National Soccer Team) to the Players Association to help close the gender pay gap. Indiana University Kelley School of Business clinical professor of marketing Kim Saxton says this is an excellent move for Secret and P & G. “This is brilliant. The Secret brand is all about being strong but 'made for a woman.' It makes sense for the brand to stand up for the very women it serves,” said Saxton. “I was a bit surprised at one level, because P & G is not typically a risk-taking brand. But as long as they stay consistent to the brand, know their target audience and what is important to that audience – which this clearly does -- It’s a brilliant move.” “We now have brands who are willing to take a stand on social issues,” Saxton continued. “In the past, brands may have steered clear of jumping into the conversation if it could offend someone. Now, brands are realizing that coming down on one side of a cause or another has worked well for Nike. Nike has taken flack for taking a stand on a number of issues, but they’ve stood strong and decided that’s what their brand’s about. If you help your target audience accomplish their goals, they will support you back, and that’s what’s happening here." Pay equity is just one issue that has come to the forefront as of late. Nike has also seen its brand benefit substantially when it decided to express its support for former NFL quarterback- turned-activist Colin Kaepernick. In fact, being on the ‘right’ side of that issue has some analysts pointing out it boosted the company’s value by close to 3 billion dollars. Social issues and marketing are emerging as a new trend. There are rewards, but there are also serious consequences as well. If you are a reporter covering this topic -- let our experts help explain. Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. Kim is available to speak with media regarding this topic – simply click in her icon to arrange an interview.
Modernizing rural health – what it could mean for America
For Americans living outside of cities and in rural and sometimes remote areas of the country, the concept of readily accessible health care just isn’t a reality. However, the idea of expanding broadband internet into rural communities to improve access is one that shares support from all sides of the political spectrum. Just last week, an expert from Augusta University was called up to speak before lawmakers in Congress on the need for this technology and who it could best serve. "Broadband is the gateway to rural schools, businesses and health care providers," said Rep. Angie Craig, a Democrat from Minnesota. Lawmakers raised concerns about the dwindling number of hospitals in rural areas and the need to be competitive when recruiting corporations to do business. "Just the ability in rural America for a physician to pull up an X-ray at their home instead of having to drive to the hospital to look at a patient to know if that is something that’s an emergency," said Rep. Austin Scott, a Republican from Georgia. "One of the biggest needs is tele-psychiatry and tele-mental health," said Dr. David Hess of the Medical College of Georgia. - Spectrum News 1 - July 11 It’s an interesting topic and one that is gaining a lot of attention. How many rural Americans are without access to a doctor or hospital in the country? How much money could be saved by expanding online health care? Online is a viable solution, but are there drawbacks or concerns for patients? And how could expanding broadband and digital health care support issues like mental and maternal health across rural America? If you are a reporter covering this topic – that’s where our experts can help. Dr. David Hess is dean of the Medical College of Georgia and executive vice president for Medical Affairs and Integration at Augusta University. He also helped develop the REACH telestroke network in rural Georgia that now includes about 30 hospitals. Dr. Hess is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Social media and the road to 2020
It was supposed to be a summit to discuss social media with lawmakers, political campaigners and social media gurus. But never missing an opportunity to take a swipe at Silicon Valley, President Trump unleashed on the tech industry at the White House’s Social Media Summit. “Trump delivered his diatribe against Facebook, Google and Twitter — charges of political bias that all three companies long have denied — at an event at the White House featuring Republican lawmakers, GOP campaign strategists and social media meme-makers, a move that led some critics to express dismay that the president aimed to use the policy summit as a reelection push.” - July 11, Washington Post But will social media play the role it did in previous elections? Has the fad faded or accounts, influencers, followers and friends still as vital as ever? And what have we learned from the past election about account data being used to sway voters? There’s still a lot to know, and that’s where we can help. David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. He’s an expert in the areas of social media and is available to speak with media – simply click on his icon to arrange an interview.
Online extremism and hate groups
A recent episode of the Reveal podcast from The Center for Investigative Reporting and PRX titled "Hate in the homeland" features insights from Megan Squire, professor of computing sciences. Squire, who has conducted research into online networks of hate groups, participated in the discussion about how those groups are managing to remain online despite efforts to silence extreme sites. Squire recounts hearing the news about a gunman killing dozens of Muslim worshipers in Christchurch, New Zealand, and the discovery that he had posted a manifesto online. "I had already been collecting these hate manifestos from different killers, trying to do some text mining on them to see what themes they were taking from on another, to see if they were radicalizing one another," Squire told the podcast host. Squire collected what ended up being multiple versions of the shooter's manifesto posted online, but that there were only slight variations. "They were treating the manifesto as an artifact, almost a holy artifact," Squire said. She found something different with the livestreamed video of the attack, which others were changing significantly — creating memes, adding soundtracks, adding clips and artwork. That made it significantly harder to remove from the internet, she said. Source: If Dr. Squire can assist with your reporting about online extremism, please reach out to News Bureau Director Owen Covington at ocovington@elon.edu or (336) 278-7413. Dr. Squire is available for phone, email and broadcast interviews.
Democratic Presidential Debates
Jason Husser, director of the Elon University Poll and associate professor of political science, recently offered his thoughts about the crowded field of contenders for the Democratic presidential nomination, and how viewers can assess the performance of the host of candidates during televised debates. "It's easy to think about these debates in terms of a sports metaphor — who won?" Husser says. "If we think about these debates as a game, that would mean you have 20 teams on the field, you have an unclear set of rules that change depending upon who you're talking to about how you score points and what it takes to win. And you have refs that are biased ... . When we think about these debates, especially about who won and who lost, we miss a real opportunity to learn about the candidates." The Elon University Poll will be offering valuable insight into what's on the mind of N.C. voters leading up to the 2020 elections, with North Carolina to host the GOP Convention in August 2020 and sure to be a battleground state again. If Dr. Husser can assist with your reporting about the 2020 presidential election and N.C. politics, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Husser is available for phone, email and broadcast interviews.
Planet Analog featured, on 25 May 2019, Bill Schweber’s article “What to do about analog inaccuracies?”. Three options were presented: calibrate the sensor; use better parts; if possible, self cancellation. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components that can be constructed to build any low power analog device. Circuit Seed designs are aligned with all three options presented in the article. Circuit Seed is completely linear, and insensitive to temperature and process variation without correction circuitry that reduce inaccuracies. The build blocks are better parts with low power consumption and low SNR ratio. The CiFET itself uses self cancellation due to the complementary nature of the circuit improving performance. Finally, the designs are less complex thereby requiring less wafer space, fewer BOM which means less cost. In a recent contribution to Planet Analog, author and engineer Bill Schweber takes a look at the importance of being accurate and even tries to and out just how close is ‘close enough’ when it comes to analog design. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
The political math behind the numbers - let our experts explain why a census is suddenly a hot topic
Usually, there’s nothing particularly interesting, let alone controversial, about a census. It’s an objective collection of data that allows the government and other organizations to use pure evidence to determine things like population growth and shift, income rates and education participation rates. For those who rely on metrics, it means a lot. For everyone else — it’s a form we fill out once a decade. However, these are not normal times. There's an ongoing debate among politicians and the courts regarding the request to add a question about citizenship to the 2020 census. Here’s the question: So, is it right to inquire about citizenship in a census? What are the benefits? What are the concerns And why is this such a big deal? That’s where our experts can help. Dr. Martha Ginn, professor of political science at Augusta University, is an expert on the judicial process, constitutional law and the U.S. Supreme Court. Dr. William Hatcher, associate professor of political science and director of the Master of Public Administration program at Augusta University, focuses on public administration and social, economic and political institutions in local communities. Both are available to speak with media regarding the census issue. To arrange an interview, click on either expert’s icon.
Tuesday November 03, 2020 – it’s 17 months away. For most of us – that is two World Series and at least a one new iPhone released before the date even hits the calendar. But if you are a political junkie or a journalist – that date is the finish line for what is an expected election of historic proportions that is already underway. On the left, there are at least two dozen candidates vying to lead the Democrats. Some are brand name Washington players; some are rising stars and some are long shots – but each is trying to separate themselves from the peloton of politicians hoping to make that big splash in Iowa during the first week of February in 2020. And if Iowa doesn’t provide results – there’s always New Hampshire and then the Carolinas. On the other side, President Donald Trump has already declared his candidacy. He’ll rely on the economy and odds are...hoping his teflon that ensure nothing ever seems to sticks sustains through the next year and a half. Through it all there will be controversy, scandals, rhetoric, policies and promises. And if you are a journalist, you’ll need an expert to help you navigate through it all. That’s where we can help. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media regarding the long journey to lead the DNC in 2020 and the election. Simply click on his icon to arrange an interview.
A global commitment to democracy
When I was invited to attend the Global Forum on Academic Freedom, Institutional Autonomy, and the Future of Democracy held this June in Strasbourg, France, I jumped at the chance. I was proud to add Otterbein’s support to a movement of global leaders committing to protecting democracy. I attended the forum along with more than 100 higher education leaders from around the world. Since its founding, Otterbein has stood for the rights of academic freedom and autonomy, as well as the freedom of speech of individuals, and we continue to stand resolute today. Otterbein believes that all voices from different walks of life must be represented, respected and valued, and we are committing to be a national and global leader in preserving democratic societies and values. The Global Forum was co-organized by the Council of Europe; the International Consortium for Higher Education, Civic Responsibility, and Democracy; the Organization of American States; and other partners, notably the International Association of Universities and the Magna Charta Observatory. It gathered higher education leaders and representatives of public authorities and NGOs from Europe and the United States, as well as smaller numbers from Australia, Asia, Africa, the Middle East and Latin America. - John Comerford Are you a journalist covering topics about democracy and how it is being threatened around the world? What role does higher education play in global democracy? And what countries or regions are the most at risk? There are a lot of questions regarding this topic – and that’s where we can help. John Comerford is an expert in higher education, regional and national topics. He is the President of Otterbein University and is available to speak with media regarding this issue and how higher-education needs to be made available to everyone in America regardless of income, family name or background. Simply click on his icon to arrange an interview.
A closer look at deepfakes. Let our experts explain if there’s a reason to worry.
Deepfakes…they’re eerie, entertaining and getting a lot of attention. Deepfake videos are made using artificial intelligence technology which can manipulate someone's face in a video to make it look like they are saying something that they didn't. It's one level up from dubbing, or lip syncing, and can appear very convincing. One example is a video that was made using footage of Mark Zuckerburg in 2017; it was doctored and falsely portrays the Facebook CEO discussing how he had stolen data. – The Sun, June 26 The new concept is all the rage and has seen people spoofed, mocked and tricked. But as once again technology outpaces legislation and with an election approaching, deepfakes have some people going off the deep end. Every day, thousands of videos are posted online, which means that any potential filtering program would need to be able to quickly and efficiently detect fake content. Even then, such media would likely be removed only after being published, meaning that the video would likely have already had an impact. For these reasons, deepfakes are expected to contribute to the upcoming 2020 election in the United States, likely acting as an agent of spreading fake news. However, Edward Delp, a Purdue University professor who developed a computer program to help detect these videos, believes deepfakes pose a bigger threat. “Deepfakes pose a threat to more than just political videos,” he said. “It can be used in making fake child pornography, revenge porn and financial bribes. Just general criminal behavior.” – The Exponent (Purdue University), June 21 As deepfakes become more common on social media and the internet, odds are they will make their way – accidentally or not – into the actual media. And as America still battles with the fake news phenomenon, will Deepfakes further erode our trust in media and our leaders? As deepfakes become more common on social media and the internet, odds are they will make their way into the actual media. So, what can be done? How will these deepfakes affect the perception of news media? What simple advice can we apply to verify if something is real or fake? And do these videos represent a threat to democracy, as some experts are saying? Dr. Gregg R. Murray, professor of political science at Augusta University, is available to talk about the implications of this new threat. Murray’s research focuses on political behavior and psychology with specific interests in voter mobilization and turnout. He is also executive director of the Association for Politics and the Life Sciences.
