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Emily Baum: Chilling academic exchanges between China and the U.S. Emily Baum is an associate professor of modern Chinese history and director of the Long U.S.-China Institute, which aims to bridge the gaps between academia, journalism and the public sector. Baum says the pandemic will likely affect study abroad for years to come, in both directions, with negative impacts on both sides. There was already a significant disparity with roughly 370,000 Chinese students studying in the U.S. and only 11,000 Americans studying in China annually. “A drop in Chinese enrollments will have major consequences for the future of higher education in the U.S., where many schools rely on the full tuition paid by international students to stay afloat,” Baum says. But equally worrisome: “The educational decoupling that had already begun before COVID-19 — and will be greatly exacerbated by it — means that there will be far fewer opportunities for each country’s students to gain firsthand knowledge of, and mutual understanding about, the other.” Reach Baum at: emily.baum@uci.edu Wang Feng: China has passed its peak Wang Feng is a professor of sociology and an adjunct professor at Fudan University in Shanghai, China. He is an expert on global social and demographic changes and social inequality. He has served on expert panels for the United Nations and the World Economic Forum, as well as he served as a senior fellow and director at the Brookings Institution Brookings-Tsinghua Center for Public Policy. Wang sees the ascendance of China in the last 40 years as the result of a unique confluence of circumstances: a dynamic leader in Deng Xiaoping, plus a significant rural population that moved to cities and provided a huge labor force. In the last 20 years, China has produced 600 billionaires — and gaping wealth disparities. “When China was poor, people thought it would be poor forever. Now that China is rich, people think it will be rich forever. But China has passed its peak,” he says. “The headwinds of an aging population, the legacy of the one-child policy, and tremendous social inequality will present enormous internal challenges in the years ahead.” Reach Wang at fwang@uci.edu. Jeffrey Wasserstrom: China’s box office changes Hollywood portrayals Jeffrey Wasserstrom is a Chancellor’s professor of history. A specialist in modern Chinese history, he has testified before a Congressional-Executive commission on China, conducted a State Department briefing on contemporary Chinese politics, and worked with the Hong Kong International Literary Festival. His articles have been published by TIME, The Nation, Wall Street Journal, Financial Times, The New York Times and others. Wasserstrom notes that Hollywood films and TV often negatively present whichever East Asian country is most feared at the time. However, the power of China’s box office is changing that. “Due to concern with the massive market for movies in the People’s Republic of China, you do not often see negative portrayals of that country on American screens,” says Wasserstrom. “A telling example of our living in a new era is that when filmmakers were setting out to make a new version of ‘Red Dawn,’ a film that originally portrayed a Russian invasion of the U.S., the plan was to have Chinese soldiers serve as the enemies. Concern about PRC box office receipts led to a change in nationality — the enemies became North Korean soldiers.” Reach Wasserstrom at: jwassers@uci.edu. Yong Chen: Chinese food in the U.S. and China Yong Chen is the author of several books including "Chop Suey, USA: The Story of Chinese Food in America" (Columbia University Press, 2014). He also co-curated “‘Have You Eaten Yet?’: The Chinese Restaurant in America” in Atwater Kent Museum, Philadelphia (2006), and the Museum of Chinese in the Americas, New York City (2004–05). He is professor of history. He points out that the COVID-19 pandemic hastened changes to culinary habits that were already underway in China, including less consumption of wild animals, greater demand for fast food, and a shift away from communal or “family style” meals. Meanwhile, in the U.S., Chinese restaurants have been hit hard by anti-Asian sentiments, while also showing signs of resilience thanks to the popularity of Chinese takeout. “If the seriously strained relationship between China and the US continues to deteriorate, it is possible that more people in America will lose their appetite for Chinese food, to say the least,” Chen says. Reach Chen at: y3chen@uci.edu.
Laughing through lockdown: why comedy is important in times of crisis
Author: Lucy Rayfield Most of us have needed a good laugh over the last 12 months. Searches on Netflix for horror dipped at the peak of the first lockdown, while stand-up comedy saw a huge jump in viewers. In the world of social media, accounts poking fun at responses to the virus have also gained enormous followings, with accounts like Quentin Quarantino and the Reddit thread CoronavirusMemes surging in popularity in the past year. We’ve spent a significant amount of time joking about Zoom meetings, hand-washing songs, and home haircuts. But what makes us switch so quickly between panicking at death tolls and chuckling at a video sent by a friend? As a scholar who’s spent much of my career studying laughter and comedy, I often come across surprising functions of humour. I’ve studied Italian comedy and its reception in 16th-century France, the political consequences of laughter in the Wars of Religion, and the historical antecedents to today’s main theories of humour. We can help you make informed decisions with our independent journalism. Much of my research has revealed fascinating things about how humour appeals to us in times of hardship. But the pandemic has really amplified the roles that comedy can play and brought home our reliance on humour. Humour in ancient Rome Our need to laugh in the face of disaster is by no means new. In ancient Rome, gladiators would leave humorous graffiti on barrack walls before going to their deaths. The ancient Greeks also sought new ways to laugh at deadly disease. And during the Black Death pandemic in 1348, the Italian Giovanni Boccaccio wrote the Decameron, a collection of often funny tales told by storytellers isolating from the plague. Comedy scene in a Roman mosaic on display in the National Archaeological Museum in Naples, Italy. Azoor Photo/Alamy The need to avoid offence with humour is just as ancient. In 335 BCE, Aristotle advised against laughing at anything painful or destructive. The Roman educator Quintilian also outlined in 95 CE the very fine line between ridere (laughter) and deridere (derision). It’s still generally accepted a common position that humour shouldn’t hurt, and this is particularly true when the object of laughter is already vulnerable. When the boundary between laughter and derision is respected, comedy can play a key role in helping us to recover from disaster, providing benefits which explain our tendency to seek humour in serious situations, especially in terms of enhancing our sense of physical and mental wellbeing. How humour helps during crises Laughter serves as a great workout (laughing 100 times burns as many calories as 15 minutes on an exercise bike), helping to relax our muscles and promote circulation. Combinations of exercise and laughter — such as the increasingly popular “laughter yoga” — can also provide significant benefits to patients with depression. Laughter also decreases stress hormones and increases endorphins. In tough times, when we have thousands of thoughts a day, a bout of giggling provides our brains with respite we desperately need. Home haircuts were the source of a number of jokes during the first lockdown. Rosanne Tackaberr/Alamy In the same way, we seek humour in a crisis because it is difficult to feel scared and amused at the same time, and most often, the combination of these emotions result in feeling thrill and not terror. Sigmund Freud explored this in 1905 when revising the so-called “relief theory”, suggesting that laughter feels good because it purges our system of pent-up energy. Even in the 1400s, clerics argued that mirth was vital for keeping up spirits, explaining that people are like old barrels which explode if they aren’t uncorked from time to time. As levels of loneliness reached a record high during the winter lockdown (in November, one in four UK adults reported feeling lonely), laughter has also been crucial in bringing people together. Not only is it typically a communal activity – some scientists believe that our human ancestors laughed in groups before they could speak – it’s even more contagious than yawning. Given that we’re far more likely to laugh at topics we find personally relatable, humour has helped people to identify with one another during lockdowns. This in turn creates a sense of unity and solidarity, alleviating our sense of disconnectedness. Literature scholar and author Gina Barreca maintains that “laughing together is as close as you can get without touching”. Laughter can also be a means of easing our worries. Joking around a fear, especially during a pandemic, can make it more manageable, a phenomenon known by comedians as “finding the funny”. This is linked to “superiority theory”, the idea that we laugh because we feel superior to something or someone else (for example, it’s funny when someone slips on a banana because we ourselves haven’t). We laugh because we are superior, unthreatened, and in control. In this way, joking about a virus heightens our sense of power over it and relieves anxiety. Joking can also be useful because it enables us to talk about our problems and to express fears we may otherwise find hard to put into words. Though many of us have felt guilty for seeking humour in the pandemic, let’s not add this to our list of worries. Certainly, our situation may not always be a laughing matter. But laughing itself matters, and when used appropriately, it can be one of our most effective coping mechanisms during a crisis, allowing us to find a healthier balance with others, with ourselves, and even with events beyond our control.
How well do you know your sense of touch? UMW’s Sushma Subramanian explains it all in new book
The University of Mary Washington’s Sushma Subramanian’s latest book, How to Feel: The Science and Meaning of Touch, is now available on bookstore shelves and online retailers across America. The journalist, assistant professor and author was recently featured in Discover Magazine, where she shares her inspiration for the book and sits down to answer to serious questions about science and the need to touch. Several years ago, Sushma Subramanian was procrastinating on her work when she noticed her desk was a bit wobbly. It was a rather mundane moment, she recalls, and one that’s only a vague memory now. But as she began to fiddle with the shaky tabletop, the science journalist found herself noting how the experience felt: the grain of the wood against her fingers, the pinching of her skin and the sensation of her muscles straining to lift the desk. As Subramanian explains in her book, How to Feel: The Science and Meaning of Touch, it was a moment when she began to consider how little she knew about this multifaceted sense — “a capacity,” she writes, “that never shuts off.” The questions kept forming, eventually leading Subramanian, a professor of journalism at the University of Mary Washington, to write an article for Discover in 2015 about the development of tactile touch screens — which use haptic technology, such as vibrations in handheld devices. In her latest work, she dives deeper into that world, but also explores the limits of our sense of touch and what makes it so versatile. Discover caught up with Subramanian to talk about touch in the age of COVID-19, the future of tactile research and how we experience the sense differently across personal and cultural barriers. March 08 - Discover Magazine Her interview is also part of the attached article and is a very compelling read. If you are a journalist looking to speak with Sushma Subramanian about her latest book, then let us help. Simply click on Sushma’s icon now to arrange a time and interview.
Trump, the Capitol, and Social Media – Let our expert answer the questions everyone is asking
Social media played a significant role in the storming of the U.S. Capitol, and its influence in shaping American politics is unlikely to wane, says UConn's Marie Shanahan. And that’s why UConn recently published a piece where Professor Shanahan took on a lot of the trickier questions people are asking in the wake of the storming of the U.S. Capitol on January 6. In a piece just published – she addresses these key questions: While obscure social media platforms like Parler, Gab, and Telegram have gotten a lot of attention recently as gathering places for the kinds of far-right activists who were instrumental in what happened at the Capitol, most of the planning for that event seems to have taken place in the open, on sites like Facebook and Twitter. To what extent was this event a product of social media? It’s hard to talk about Donald Trump’s presidency without talking about social media. What might change now that he seems to have been permanently banned from the most popular platforms? Speaking of that deplatforming, even though Facebook and Twitter can ban any user who violates their terms of service, is there some validity to the argument that in doing so they’re restricting free speech? What kinds of things can be done to address some of these problems in how the public discourse is shaped? Is repealing Section 230 actually a good idea? The piece is attached and it is an insightful must-read for anyone following these developments. Professor Shanahan is an expert in the intersection of journalism and digital communication technology, online news, and digital discourse. If you are a journalist looking to cover this topic and would like to arrange an interview with Professor Shanahan – simply click on her icon now to arrange a time to talk today.
Black Gospel Music Expert Shares 10 of the Most Powerful, Enduring Freedom Songs, Protest Spirituals
By Robert F. Darden, Professor of Journalism, Public Relations & New Media, Founder and Director of the Black Gospel Music Restoration Project at Baylor University WACO, Texas (June 19, 2020) – As the protests following the death of George Floyd began to roil the country, it was only a few days before the demonstrators began to sing an array of freedom songs and protest spirituals, as well as a few new adaptations, including Bill Withers’ “Lean on Me.” Some of these songs have been sung by people fighting nonviolently for freedom and justice for hundreds of years. Many have been sung continually in the United States since the 1800s, right through the #blacklivesmatter and #metoo movements. Others have been adopted by freedom fighters in the Arab Spring, at Tiananmen Square and even now in Hong Kong. The Black Gospel Music Restoration Project at Baylor University has the world’s largest collection of digitized vinyl songs and sermons from gospel’s “golden age.” Not surprisingly, there are hundreds of freedom songs and protest spirituals in the collection as well. Below is a list of some of the most influential, most powerful, most enduring and beloved songs that have inspired and encouraged sings for two centuries. Each song is available for listening in the digital collections of the Black Gospel Music Restoration Project. (Assistance provided by Baylor Libraries’ Digitization and Digital Preservation Services.) 10. “We Shall Not Be Moved” and “Which Side Are You On?” When labor unions admitted African Americans in the 1930s and '40s, labor protesters quickly absorbed and adapted the great protest spirituals. These two old union songs were quickly adopted and expanded by the civil rights movement of the '50s and '60s. Listen to “I Shall Not Be Moved” by the Mighty Wonders of Aquasco, Maryland. 9. “A Charge to Keep Have I” In the days before hymnals, a song-leader would sing or speak a line and the congregation, whether in a church or at a mass meeting, would sing it back, called “lining out.” One of the most popular lined-out hymns during the movement was the old hymn, “A Charge to Keep Have I.” Listen to “A Charge to Keep” by Betty Simmons. 8. “Up Above My Head, I Hear Freedom in the Air” This old spiritual became a favorite in the great singing protests of Albany, Georgia, and quickly spread throughout the South. Listen to “Up Above My Head, I Hear Freedom in the Air” by Sister Rosetta Tharpe. 7. “If I Can Help Somebody” Not all freedom songs were defiant in tone. Some provided comfort in difficult times. Some helped encourage those in despair. This is one of those songs. Listen to “If I Can Help Somebody” by Dorothy Love Coates and the Gospel Harmonettes from the LP, Till My Changes Come. 6. “Freedom Highway” Some original songs were composed during the movement that were not only quickly adopted by the civil rights activists, they’ve remained in the repertoire of freedom fighters everywhere. One such song is “Freedom Highway” by the Staple Singers who themselves marched many miles with Dr. Martin Luther King Jr. Listen to “Freedom Highway” by the Staple Singers. 5. “Keep Your Eyes on the Prize”/“Hold On” There are dozens of variations of this civil rights-era favorite. Most include the couplet about Paul and Silas in jail, but all were sung to bolster spirits in tough times. Listen to “Keep Your Hands on the Plow” by The Famous Ward Singers from the LP on Vista Records. 4. “This Little Light of Mine” Fannie Lou Hamer made this old children’s song one of the most popular and righteous of the freedom songs. It was easily adaptable to every situation and good for naming the names of your oppressors. Listen to “The Little Light of Mine” by the Ward Singers. 3. “99 ½ Won’t Do” “99 ½ Won’t Do” was one of the most powerful songs to come out of the Birmingham freedom movement, sung by choirs and soloists alike, and it has since become a staple for many gospel singers, along with “I’m a Soldier in the Army of the Lord.” Listen to “99 ½ Won’t Do” by the Greater Sabathani Baptist Church Mass Choir. 2. “Don't Let Nobody Turn You Around” This freedom song has been sung repeatedly during the George Floyd protests – and has been sung for a hundred years or more. It lends itself well to a tone of defiance against great odds and was another freedom song that was infinitely adaptable to the situation. Listen to “Don't Let Nobody Turn You Around” by the Five Trumpets. 1. “We Shall Overcome” Few songs can match the majesty and soulful power of “We Shall Overcome,” always sung standing, with arms crossed clasping the hands of those on either side. It is at its most powerful -- then and now -- when the lines “black and white together” are included. Listen to “We Shall Overcome” from the 45 by Alice McClarty and the Traveling Echoes. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 18,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
Coronavirus: What Voices Should We Listen To In These Uncertain Times?
Our smartphones, social media accounts, televisions and radios are clogged with information about COVID-19. Some is good information. Much is bad. So which voices do we listen to during this uncertain time of pandemic? Baylor University’s Marlene Neill, Ph.D., APR, associate professor of journalism, public relations and new media, is an expert on public relations ethics and management, and integrated communications. In this brief Q&A, she shares some tips to discover which voices to trust and follow during a crisis. Q: In this time of confusion and mixed messages, what are some steps people should take to find credible and consistent content and updates regarding Coronavirus? A: I used to work in city government and worked very closely with public health district officials. I prefer to seek out information from official government agency sources such as the CDC, public health district officials, physicians and epidemiologists. A good example is the CDC's coronavirus site. Local newspapers also have set up informational pages regarding local closures and cancellations. I personally am very skeptical of information I see on social media claiming to be from someone who experienced the coronavirus in another country or others whose credentials are unknown. Q: What are some characteristics of trustworthy messages? A: I trust information from credible sources in the medical community and public health. The information should be consistent with that reported by these official government sources. If you are unsure, double check online rumor websites such as snopes.com or consult official government websites. We need to start with doctors, epidemiologists and public health officials. This is their area of expertise and they want people to be properly informed to protect themselves and our communities. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.
Building a Gateway to Real News in Broadcast Journalism
Long gone are the days when local media were held up as the first and final word on current affairs. It’s safe to say, the world has never experienced such a period of widespread participation in the news generating process. At the same time, we’ve never seen a more prolific inundation of content and voices from so many corners, all striving to reflect their two cents in the final story. This has also resulted in some of our most credible voices with relevant stories struggling to be heard. Why is that? The train may have left the station, but there is a more effective track it can follow before it’s too late. Video defines the news agenda One of the most formative trends we are now witnessing is the exponential increase in the amount of video created by local and national news outlets around the world, as well as mainstream contributors – from the general public, to corporations, and interest groups – who are producing video content at a staggering rate. The quality of this content is left to the creator’s standards. In this era of fake news, there has never been a more critical need in broadcast news for credible sources. Experts: Undiscovered or inaccessible? Many respected organizations (from research institutions and higher education to think tanks and private sector organizations) maintain significant stockpiles of critical and timely expertise – like research, analysis, and raw data – with which they are challenged to cut through the noise to get into the hands of those who need it. Broadcast media at all levels, from local to international, continue to play a critical role in getting these stories out. But many legitimate media outlets are facing financial burden and an onslaught of competition for audience against a growing field of alternative news sources. Ironically, current editorial and newsgathering processes even for the most mature media organizations remain cumbersome. Reporters’ search for information and sources in the field increases as their own numbers dwindle by the day. As credible news sources continue to battle unqualified viral content, the question remains: What can we do to make real news easier, faster and cheaper to create and deliver? Building a gateway to credible sources The secret may just lie in making credible information, broadcast-ready expert sources, and relevant stories more immediately accessible to media. Today, ExpertFile and Dejero announced that we are partnering to enhance broadcast newsroom access to credible expert sources by making the ExpertFile directory available through Dejero’s LIVE+ Control management system, which leading broadcasters around the world are now using to capture and distribute high quality live news feeds. We’re at the NAB (National Association of Broadcasters) show in Las Vegas this week demonstrating this powerful integration with Dejero. Experts on over 25,000 topics will be discoverable directly from the Dejero control panel in newsrooms all over the world. For us, it’s about helping journalists more easily pursue compelling, timely news stories by connecting them to those credible, broadcast-ready experts. We are focused on building a gateway to the people, content and story ideas that can help define and respond to today’s news agenda. By building the world’s leading search engine and content platform for experts, we’re opening a new chapter with partners such as Dejero to build the bridges and channels to distribute this content to those who need it now…and fast! Already the response we’re getting from some of the biggest broadcast networks in the world here at NAB2017 is very encouraging. But there’s much more work to be done to help this industry. We look forward to some great conversations. If you are at NAB, please drop by the Dejero booth and say hi or drop us a line.
In this Era of Fake News and Alternate FactsExperts are King
There’s nothing new about fake news. Satirical media outlets such as The Onion have been around for a decade giving us a good laugh. But somewhere in the past 12 months, something changed for the worse. The wool that was being pulled over people’s eyes wasn’t so obvious anymore. Satire and bad humour were replaced by visceral accusations, conspiracies, and smear campaigns. How did we get to this point, and what can be done to stem the tide? A sure sign that we had a problem was a development that was apparent in the last presidential election. New voices were on the national scene branding our traditional media outlets as biased, and elitist. We saw the phrase “mainstream media” become a bigger part of the conversation. Now we have to contend with “fake news.” Unlike traditional journalism fake news outlets deliberately spew wrong information. In an effort to get a story out, mistakes will happen. But in the world of fake news there is no retraction or correction of these mistakes — even when they are exposed as blatantly untrue. Further damage ensues when social media then acts as an enabler as fake news articles get amplified to millions of people, who are clicking away, feeding advertising revenues to these publishers. No matter what your political stripe or where you stood regarding the recent US election, fake news was rampant on both sides spreading false information, invoking anger, and deceiving the public. More recently, a fresher version of fake news has emerged as “Alternate Facts.” A term made famous by Trump adviser Kellyanne Conway as she defended the statements made by Press Secretary Sean Spicer who lectured and insisted that the crowd present for President Trump’s swearing-in was “the largest audience ever to It seems that the whole nature of the game has changed almost overnight. Even the White House press gallery isn’t immune to these developments. This week’s Saturday Night Live sketch brilliantly sums up the aversive relationship that we’re seeing develop between the media and the new administration. (Note: For the record, the photo at the bottom is NOT a C-SPAN broadcast. It’s a comedy sketch. It did not really happen. This is NOT Sean Spicer in the photo below — it’s an actor portrayal). Perhaps most ironic for me is how believable fake news can appear to be. A friend of mine, a former investigative journalist commented that “given the outright absurdity of the actual “real” news cycle,” it’s getting hard for people to sort fact from fiction.” Perhaps this says as much about society as it does about media. So Where Does All This Leave Us? Some say the solution is as simple as removing the bias from our news media. The problem is, I know quite a few (real) journalists and they are serious about reporting facts. They work in newsrooms and report the news, they tell stories, but gathering and checking facts are what define them. As they work to a set of professional standards and deliver real information. However, we’re witnessing a massive change in the way that ideas are shaped and communicated to the public. Sadly, the traditional avenues of information flow and the mutual respect that even democratic nation states have had with the media appears to be eroding. There is also a disturbing undercurrent of thought that traditional news organizations are biased, and every outlet is always serving a hidden agenda. Recent events have prompted the need for news organizations to brief their journalists on how to govern themselves in these very “interesting times.” John Daniszewski, Vice President for Standards for Associated Press in a recent blog post called for clarity regarding the definition of the so-called “alt-right.” “We should not limit ourselves to letting such groups define themselves, and instead should report their actions, associations, history and positions to reveal their actual beliefs and philosophy, as well as how others see them,” writes Daniszewski. Other news organizations are looking at recent events and taking the opportunity to internally brief their journalists. In a recent message to staff, Reuters Editor-in-Chief Steve Adler wrote about covering President Trump the Reuters way: “The first 12 days of the Trump presidency (yes, that’s all it’s been!) have been memorable for all — and especially challenging for us in the news business. It’s not every day that a U.S. president calls journalists “among the most dishonest human beings on earth” or that his chief strategist dubs the media “the opposition party.” It’s hardly surprising that the air is thick with questions and theories about how to cover the new Administration. So what is the Reuters answer? To oppose the administration? To appease it? To boycott its briefings? To use our platform to rally support for the media? All these ideas are out there, and they may be right for some news operations, but they don’t make sense for Reuters. We already know what to do because we do it every day, and we do it all over the world. To state the obvious, Reuters is a global news organization that reports independently and fairly in more than 100 countries, including many in which the media is unwelcome and frequently under attack. We don’t know yet how sharp the Trump administration’s attacks will be over time or to what extent those attacks will be accompanied by legal restrictions on our news-gathering. But we do know that we must follow the same rules that govern our work anywhere.” Adler goes on to provide a set of rules for the Reuters team that I think are very wise, especially given the current environment. Do’s: Cover what matters in people’s lives and provide them the facts they need to make better decisions. Become ever-more resourceful: If one door to information closes, open another one. Give up on hand-outs and worry less about official access. They were never all that valuable anyway. Our coverage of Iran has been outstanding, and we have virtually no official access. What we have are sources. Get out into the country and learn more about how people live, what they think, what helps and hurts them, and how the government and its actions appear to them, not to us. Keep the Thomson Reuters Trust Principles close at hand, remembering that “the integrity, independence and freedom from bias of Reuters shall at all times be fully preserved.” Don’ts: Never be intimidated, but: Don’t pick unnecessary fights or make the story about us. We may care about the inside baseball but the public generally doesn’t and might not be on our side even if it did. Don’t vent publicly about what might be understandable day-to-day frustration. In countless other countries, we keep our own counsel so we can do our reporting without being suspected of personal animus. We need to do that in the U.S., too. Don’t take too dark a view of the reporting environment: It’s an opportunity for us to practice the skills we’ve learned in much tougher places around the world and to lead by example — and therefore to provide the freshest, most useful, and most illuminating information and insight of any news organization anywhere. Winning back the public trust — Why Experts Matter Perhaps a way to help reverse this trend is to ask more of our experts within our organizations, and get them to contribute more to these important conversations. It’s about getting our academics, physicians, professionals, and leaders in their respective fields to contribute more to help the media present a more balanced set of perspectives in ways that engage the public. In this new era, it appears that many experts are invisible to the media on a range of big issues such as climate change, economic data, security, crime and healthcare policy. Opinions — not always informed opinions — are taken as fact. People without qualifications are being asked to speak on topics that require years of study, research, and experience. This is why, now more than ever, we need to see a return of intelligence and knowledge to present true facts. Credible Experts Matter Credible sources are vital in helping ensure the proper degree of research has been done. Published work, peer-reviewed studies, as well as policy that has been developed and practised all play key roles in determining an actual expert. Proven credibility cuts through rhetoric. It promotes the delivery and flow of facts as opposed to feeding only one side of a debate. Being Approachable Matters We have to agree that the current sentiment that many have toward traditional institutions and their experts is that they are not providing enough practical information of benefit to the public. The term “ivory tower” comes up frequently to describe environments such as universities and think tanks. While we need these environments of intellectual pursuit they cannot be seen as disconnected from the practical concerns of everyday life. Transparency Matters Do you know where your information is actually coming from? The flow of money into the development of fake news and so-called “experts” who are pushing agendas is tremendous. We’ve seen it recently with the sugar industry — much like the tobacco industry who literally wrote the book on manipulating and re-wrapping expertise and research in the middle of the last century — setting ideas on nutrition back decades. The market is crying out for a more consistent way to discover and evaluate the credibility of experts. We need a quick and trusted way to review their education, background, publications as well as their affiliations. We need to be able to conduct a front-line background check before we give them the platform to share their perspectives on television, radio, or in print. We need to vet the expert before they reach an audience that relies on the information being communicated to form opinions and make critical decisions that affect their lives. Local News Matters Local media is shrinking. Newsrooms are currently being threatened by constant shifts in both consumption and business models. If we are to promote accurate information and win the war on actual facts, we must make it easier for local journalists to do their jobs. Mainstream media still carries a lot of weight, especially online and television where the nightly news reaches a massive audience. Though the ratings are large, the subject matter doesn’t always resonate with viewers at home. We need to do a much better job helping local media get better access to the experts in our organisations so they can localise issues and tell stories, and do it in ways that everyone can understand. For example, a story on national unemployment numbers has a different context in San Francisco than it does in Flint, Michigan. Climate change is impacting Miami a lot differently than it is in the Great Lake states. In the end, all news is local. Speed Matters News is increasingly a speed game. With social media, a 24-hour news cycle, and the race to be first, time is of the essence. But in this game, haste may not only make waste, the truth may be a casualty as well. Most recently Fox News reported on a violent shooting at a mosque in Quebec City, Canada. Six people were killed by a lone gunman. Fox News reported that the suspect was of Moroccan origin — that was false. The shooter was in fact of Canadian origin. It wasn’t until the Canadian Prime Minister’s office requested a retraction that Fox walked the story back…but it took almost two full days. In true Canadian fashion, Kate Purchase, Communications Director for Prime Minister Trudeau thanked Fox News. In the meantime, wrong information was shared across multiple platforms and seen by millions of people. This is when having your experts prepared, media-trained, and trusted internally to speak with media is key. In times of emergency and chaos, it may be the words, advice and perspective of a high-level expert that can calm a nervous public, or at the very least, clearly explain a situation and its outcomes with accuracy and trust. So Why Should This Matter to You? If you are focused on building your market visibility and brand reputation, making your organization’s experts more discoverable and responsive to media is as much a function of good public relations as it is a public service. In these days of fake news, alternate facts, and unclear agendas, an unbiased and objective point of view presented by a credible expert may be one of the few remaining pillars of integrity we have left. Experts bring credibility, reliability, and an elevated level of perspective and advice that the public can trust. It’s up to all of us to ensure our thought leaders rise above the fray and help rebuild the trust that is essential to building a civil society. How is your organization working with its experts to respond to these challenges? I’m particularly interested in speaking with communications and media relations professionals in higher education, healthcare and professional services as our team conducts more research in this area. Let us know what you think by sharing below. I read every comment.
Media Training Can You Afford NOT to Be Prepared When Reporters Come Calling?
Want to see someone in a respected position of power throw away a career in all of about two minutes? Stephen Duckett was an expert in his field. Respected globally. Until this… Watch this exchange Duckett wasn’t prepared to deal with media. He paid a serious professional price and left a lesson for us all to learn from. In fact, his exchange is used by a lot of media trainers on exactly what not to do in a crisis situation. As a former news producer, I remember scrambling to find an expert opinion or perspective when news was breaking. If a story required explanation and when it was beyond the grasp of even the brightest of reporters we needed the help of supporting sources. They were critical in helping explain, validate, and ideally, break down just what was going on to our audiences at home. When an outbreak struck, we needed an epidemiologist. When a rare earthquake shook the region, the search for a seismologist was on. Finding the expert wasn’t usually the problem. We had local universities, colleges, and health care facilities within arm’s reach. However, finding an expert who could effectively speak on camera often was. Our goal was to keep people from turning the channel – so boring, highly technical speaking experts simply wouldn’t do it for us. When I worked in TV, we needed someone who could explain a complex subject, in layman’s terms, and in sound bites of about 15 seconds. It may not seem like much, but it is a lot to ask. Explaining high level content is not easy, but the reality is that your audience needs complex subjects explained in the simplest of ways. To do this right, it requires understanding the roles and goals of media and media training. Anyone who will be representing an organization, institution, or corporation needs some form of coaching. It’s a must-have requirement for most CEOs and politicians. Turn on your news at just about any hour of the day, and you can easily tell who has been properly prepared and trained and who hasn’t. It doesn’t happen organically. It takes work. It takes expert coaching. Media-friendly speakers bolster credibility and get noticed. In times of a crisis, a trained speaker may be the missing piece that can make or break a situation a reputation. Those who are not trained stick out—in a very bad way. They stammer, evade questions, ramble and are usually incoherent. If the task is mainly to describe a current situation, an untrained expert may ramble or speak hundreds of feet over the head of the average person. If there’s a crisis at hand—a tragedy, a scandal, a lawsuit or worse—an untrained speaker risks making a bad situation worse. Take a look back to July of 2013—an out-of-control train carrying crude oil exploded, destroying the downtown section of Lac Megantic, in Quebec, Canada. Thirty buildings were leveled, killing 47 people. In this small town, everybody knew somebody who was killed. Edward Burkhardt, president of Montreal, Maine & Atlantic Railway Inc. arrived shortly after the explosion. He was the near-perfect storm—an untrained, and likely uncoachable leader. He was clearly in distress, rattled, arrogant, and unprepared. He fixed blame at the worst possible time, blaming the train’s engineer and the local fire department. A journalist asked how much he was worth. A town is destroyed, the world is watching, close to four dozen people are dead, and his reply was, “I’m worth a lot less now than I was last week.” Proper media training and coaching would not have prevented the horrible tragedy, but knowing how to speak during such a high-stress situation and knowing what questions to expect might have mitigated the visceral reaction of residents, industry and government officials. As it stands, Edward Burkhardt and the company, no matter how successful either had been in the past, are now forever associated with that interview. Conway Fraser worked for the Canadian Broadcasting Corporation for almost 20 years. He’s a Gemini award-winning journalist who worked as a national reporter and investigative journalist. These days, he specializes in strategic and crisis communications as well as media coaching. Conway’s worked with some of Canada’s top corporate executives, academic leaders, and politicians. In both journalism and in PR, he has seen executives who have spent decades building a reputation only to have it destroyed in moments because they weren’t prepared to deal with the media. They’ve either never received media coaching or, Conway says, have taken mandatory training but were never further invested in. In other words, he says, they thought they didn’t need media training and were only taking it to appease the Board or ownership. “Proper media coaching isn’t just about knowing how to spew a main message, use effective body language or bridge away from challenging questions,” Conway says, “In my sessions I also teach my clients about the media, what their job is like, what a day is like for a reporter, what they need from you and how to respect their role. If anyone doubts the value of that, they’re playing with fire. Ask Stephen Duckett.” Natalie Duddridge is a reporter for NY1. I worked with Natalie years ago in Canada at the start of her career. Natalie’s talent as a journalist has taken her to Ottawa (Canada’s capital), Toronto, and most recently, New York. New York sits at the top (sorry L.A.) of media markets in the United States. It has a huge audience of about 10 million people and it is hands down the most competitive media game on the continent. Reporters in these markets never get to rest. They’re either chasing stories, or when they are covering a story they had better have an angle, source, or expert that the others do not. And when you are in a race with at least six other news outlets, standing out isn’t easy. Finding experts and having them ‘camera’ or ‘microphone’ ready is a must. As Natalie explained to me, getting an expert for a story is absolutely crucial. In a market as diverse as New York City, those experts can range from police to politicians, to health and education officials, to scientists and artists. Natalie also lent some great perspective on just how a reporter puts together a story and how your expert needs to know that news is also about storytelling and not just details. “Last week I did a story about the heroin epidemic plaguing the Borough of Staten Island,” Natalie explained. “We like to begin our stories with a human element, in this case a recovering drug addict. In addition to his personal opinions and insight about how to prevent and slow the opioid crisis in the region, we also reached out to the local Drug Rehabilitation Center and interviewed a doctor as well as a therapist. We also interviewed the Staten Island District Attorney about the work he’s doing with New York State Governor to get more dollars for a drug task force to do everything from put more money into preventative education, build rehab centers, add police, fund additional assistant district attorneys to process criminal cases.” If you were counting, you can see she spoke with three key experts on the subject of the story. Each was essential in the reporting process. “For this story we featured several different experts on varying opinions on how this current drug crisis should be dealt with. All of the facts, stats and data for this story were based on the officials and experts we contacted.” Being prepared and knowing what the reporter wants are also ideal elements in conveying the right message. For TV, short, smart, and to-the-point responses work best. “We need a 10 to 15 second sound bite that is ideally informative and clear, and in some cases entertaining,” Duddridge told me. “When I am making calls to experts, I essentially do a pre-interview over the phone to hear how clearly they can explain a topic. If they are great at breaking down studies and terms into focused ideas that are concise and fit into a two-minute story, our job as reporters is so much easier.” A win/win scenario. Your message is delivered, your institution and experts are promoted and the reporter files a great story. It all seems simple. But it’s not. It takes training and preparation. If you are going to offer up your experts for an interview, they need to be ready. Media training takes time, it costs money – but it’s an investment in your staff and your institution. As we learned from the example above, not knowing how to answer, interact, and respond to media can be devastating. Performing under pressure only succeeds with practice and training. If your experts are media trained the reward will always outweigh the risk. Here are a few tips: Get media trained – Use a professional media coach. It costs money, but the professional development, readiness, comfort, and ability to deliver will pay off ten-fold. Media-friendly experts get noticed – When your expert is on the news, people see them. They are representing your institution, so think about what this means for your credibility and recruiting potential. You never get a second chance at a first impression – An old, clichéd saying, but it’s true. A weak speaker who comes across poorly imprints a negative impression on viewers, peers and your institution as a whole. It’s amateur hour, and it doesn’t need to be. Friends for life – Once you prove yourself as a worthy and media-friendly source, the media will keep coming back. Experts who can provide journalists with the information, perspective, and sound bites they need are not only appreciated but noticed and remembered by all media. Once you have established yourself as a reliable source, expect the reporters to come calling time and time again. Dividends – Every story where your expert looks good is positive earned media. Getting on NBC, CBS, FOX or any other nightly newscast is a huge win for your Communications Department. It’s exposure, promotion, and advertising—and it’s free.
Secrets to Promoting your Experts to Chase Producers: What exactly do they need from you?
Many moons ago, when I worked in a newsroom, my Executive Producer once said to me, “We only really work five days a year, the other 360 are just filler.” He was being cheeky and clearly exaggerating – but what he meant was that outside of elections, plane crashes and visits by the Pope or President, assignment editors are constantly scrambling to feed the beast and fill a newscast or a paper. It’s even worse in what we now know as the 24-hour news cycle. The news doesn’t sleep anymore. There’s no down time and a lot of time and space to fill. The reality is, with the modern news cycle now being immediate, never ending, online and everywhere the need for content is greater than ever before. From local papers, radio affiliates and even national broadcasts, the need for expertise, opinion and perspective is one of the few common denominators in journalism. And, when it comes to the 24-hour national TV news networks, the demand is even higher with reporters, researchers, technicians, assignment editors, executive producers and chase producers all hunting and scraping for issues and experts to illustrate those issues. This is great insight to be aware of if your role is to get your experts in the news. I worked with Mark Borchiver early in my career. He’s the Associate Producer, CTV National News with Lisa Laflamme which has a viewership of millions across the country. He helps put the show together every night and can tell you that the chase desk is busy all day to feed 24-hour news. They rely on a steady stream of guests and experts. On National News, CTV has a lot of go-to people who either contact CTV or CTV will call them. “The real challenge is to bring fresh talent to the newscast,” Borchiver says. “We need to bring new experts and talking heads into the news family because there’s a certain audience fatigue and predictability factor, when the same guests keep showing up. “ And with media, presentation is just as important as being primed. If you are going to be interviewed or appear on a show that has an audience of a million critical viewers, be prepared. If you are not prepared, there’s a good chance you won’t be invited back, says Borchiver. “Experts need to be media trained and ready for air. Not everyone has the same skill level and not everyone can be taught.” Every news market is different. There are different perspectives, news approaches and quite honestly finding and accessing credible and reliable expertise isn’t as easy as one would think. Even for a news giant like Al Jazeera, in Qatar, finding that ideal person to lend perspective or context isn’t easy. “Part of my job is selecting which stories deserve analysis or reaction from what we call ‘guests’,” Morgan Waters tells me. Morgan, who I also worked with back in my early TV days is now the Executive Producer, Aljazeera English Global. A big job, with high expectations and obviously little room for error. “For us this means a segment, usually live, where anchors conduct interviews for about three to five minutes on a particular subject. This is very important for our organization so I usually deal with about a dozen guest segments every day, plus next day guest planning.” At Al – Jazeera they have a team of interview producers whose job it is to find, pre interview and book these people. They usually go for people through credible organizations that the network trusts, such as NGOs, think tanks, and academic institutions although each interview producer has their own contact list which also include activists, bloggers and civil society. But that isn’t where the credibility check ends. Waters also reminds me, “An expert may work for a credible organization and appear regularly in the media but if I suspect his information is questionable then I won’t ask to book him. “ So in a nutshell, here it is plain and simple. There’s a never-ending news cycle out there. And it needs to be constantly fed. Some organizations wait to be called, while others or pro-actively building relationships with reporters and producers to get their experts seen, heard and read. Many have signed on with ExpertFile, a procured expert database full of people who want to be interviewed and are ready for it. Offering up your in-house expertise and providing someone who is credible, reliable, objective and can shed light, a unique perspective or a fresh angle on news story helps journalists deliver the content they need to the audience that wants. You win. They win. Win-Win. So go feed the beast. Have your organization seen in the news, heard by a massive audience and promoted across multiple media platforms. All for free. Well, free with the exception of some serious effort and savvy on your part. But cost-free for your organization. So what do organizations need to know? Be Fast: When news breaks be responsive. Take advantage of the moment and offer up your expert. Delays reduce your chances that you will get scooped by another organization. Be Prepared: If you offer someone up to media – make sure they have some degree of media training. Be Pro-Active: Don’t wait for media to come to you. Go to them. Be Current: Ensure your expert information such as biographies, publications, photos, videos are easy to review and up to date. Be Discoverable: Get your content outside of your own website. Often media won’t look there first. Ensure your experts can be found in other ways such as the ExpertFile database at Expertfile.com which is home to thousands of experts who are just a click away for media.