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Spotlighting Success: How ExpertFile Amplifies Organizational Expertise
Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads. Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.
Aston University optometrists take up global industry association roles
Professor Nicola Logan has been named a global myopia management ambassador by the World Council of Optometry Dr Debarun Dutta is the new academic chair of the British Contact Lens Association Aston University School of Optometry is ranked in the top 10 for research in the Complete University Guide 2024 Professor Nicola Logan and Dr Debarun Dutta from Aston University’s School of Optometry have both been appointed to major roles within optometry industry associations. The School of Optometry is regularly ranked highly by both leading national ranking publications and in annual student-led surveys. This includes a top 10 ranking for research and a top five ranking for graduate prospects in the Complete University Guide 2024, and first in the UK for student/staff ratio in health professions (optometry) in the Guardian University Guide 2024. Professor Logan, professor of optometry and physiological optics and deputy head of the School, has been named a global myopia management ambassador by the World Council of Optometry (WCO). She is one of four new ambassadors named by the WCO in collaboration with CooperVision, a leading myopia management company. WCO and CooperVision have developed a myopia management online tool which reflects WCO’s global standard of myopia care. In March 2024, Professor Logan presented her inaugural lecture at Aston University on her research into the nature of myopia, the growing evidence base on strategies to control eye growth in children and translation of these findings to clinical practice. She said about her appointment as an ambassador: “I am thrilled to be appointed as the global myopia management ambassador for the World Council of Optometry. This role provides me with a valuable platform to advance the recognition of myopia as a significant public health concern and to facilitate the translation of research into effective, evidence-based clinical practice strategies for children with myopia.” Dr Dutta, a lecturer in optometry, has been appointed the new academic chair of the British Contact Lens Association (BCLA). He will lead the BCLA’s academic output, including offering guidance and advice to the BCLA council about scientific and academic elements of contact lenses. Dr Dutta will initially work alongside current academic chair, Professor James Wolffsohn, Aston University’s head of optometry, who is currently on sabbatical from the University, before taking over when Professor Wolffsohn steps down in 2025. Dr Dutta said: “I am hugely excited at the prospect of delivering academic provision of the British Contact Lens Association, with a specific focus on a highly prestigious conference programme as we grow our reputation as a global leader in contact lens and anterior eye education. This is a rare opportunity to work alongside our association members, fellows, trustees, global ambassadors and volunteers inspiring a new era for the BCLA, and to support our growth and development ambitions through delivery of educational activities within the contact lens and anterior eye specialism.”
In the crowded landscape of "experts," establishing a leading Thought Leadership program that gets your team noticed requires showcasing your organization's expertise on your website in a flexible, customizable, and SEO-compliant manner. As the demand for dynamic content and seamless integration grows, having various options to display your expert content can significantly enhance your online presence. At ExpertFile, we believe that embracing flexibility allows you to cater to different needs, preferences, and technical setups, ensuring your expert content is accessible, engaging, and easily manageable. In this post, we will explore the benefits of flexible integration options when profiling your organization's expertise, focusing on three key solutions: Customizable Embeds, WordPress Plugins, and RESTful API. The Power of Choice: Why Flexibility Matters Flexibility in integration options empowers organizations to tailor their online presence according to their unique needs. Whether you are a small business with limited technical resources or a large enterprise with a complex marketing stack, having a range of integration choices allows you to adapt and optimize your expert content for maximum impact. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive and time-consuming integrations and development. At best, this results in sub-par integrations that fail to leverage your experts' insights effectively. At worst, your Thought Leadership program is abandoned before it even starts. Flexible solutions not only simplify the integration process but also enhance the user experience, improve SEO performance, and enable seamless connectivity with existing tools. These options also provide the flexibility to move your expert content quickly and easily to a new CMS if you decide to make broader changes to your website. Let's delve into the specific benefits and features of Customizable Embeds, the WordPress Plugin, and the RESTful API. 1 | Customizable Embeds: Effortless Integration for Any CMS Customizable Embeds provide a seamless and efficient way to integrate expert profiles into your website, no matter what content management system (CMS) you use. With our intuitive embed builder technology, creating custom integrations is as simple as a few clicks, eliminating the need for extensive IT support. This solution is perfect for organizations looking for a quick and hassle-free method to showcase their expertise. Key benefits include: Ease of Use: Embeds created using an Embed Builder guides you through the process of creating custom embeds, making it accessible to users of all technical skill levels. Whether you're a marketing professional or a web developer, you can effortlessly integrate expert content into your website. Versatility: Customizable Embeds work seamlessly with any CMS, ensuring that your expert content is displayed consistently across different platforms. This flexibility allows you to maintain a cohesive online presence without the need for extensive reconfiguration. Quick Implementation: With no heavy lifting or IT support required, you can quickly integrate expert profiles into your website, saving time and resources. This speed and efficiency are particularly beneficial for organizations with limited technical capabilities. ExpertFile Feature: Embed Builder: The ExpertFile Embed Builder provides an intuitive interface for creating custom integrations, enabling users to test drive the embed options and see real-time results. This hands-on step-by-step approach ensures that your expert content is displayed exactly as desired, generating an optimal user experience. Ask us about getting access to the Embed Builder View live Embed Integrations (University of Delaware, & Aston University) 2 | WordPress Plugin: SEO-Friendly and Visually Appealing For organizations using WordPress, the a WordPress Plugin offers a seamless and SEO-friendly solution to integrate expert content into your website. A plugin can provide users with an easy way to add valuable expert content to any WordPress site, ensuring a beautiful and modern presentation and is an easy to understand concept given the wide variety of plug-ins available today. Key benefits include: SEO Enhancement: The WordPress Plugin is optimized for search engines, helping your expert profiles rank higher in search results. By leveraging SEO best practices, you can increase the visibility of your expert content and attract more organic traffic to your website. Customizable Design: The plugin offers customizable design options, allowing you to match the appearance of your expert profiles with the overall look and feel of your website. This consistency in design enhances the aesthetic appeal and professionalism of your site. User-Friendly Integration: With an easy-to-use interface, the WordPress Plugin simplifies the process of adding expert profiles to your website. This user-friendly approach ensures that even non-technical users can manage and update expert content with ease. ExpertFile Feature: WordPress Plugin: The ExpertFile WordPress Plugin provides a straightforward and efficient way to integrate expert profiles into any WordPress site. With customizable, modern design options, you can ensure that your expert content is a beautiful addition to your website, enhancing both aesthetics and functionality all packaged in a common understandable plug-in form. View ExpertFile in the WordPress Plugin Store View live WordPress Integrations (Florida Institute of Technology & NJIT) 3 | RESTful API: Ultimate Control and Customization For organizations seeking complete customization and control over their expert content, access to RESTful API is the ideal solution. This powerful tool enables you to integrate expert profiles into your existing marketing stack, allowing seamless connectivity with CRM systems, CMS platforms, and other tools. Key benefits include: Complete Customization: The RESTful API gives you full control over how and where your expert content is displayed, enabling you to create a tailored and unique presentation. This level of customization ensures that your expert profiles align perfectly with your brand and marketing strategy. Seamless Integration: By connecting with existing tools in your marketing stack, such as CRM or CMS platforms, the RESTful API streamlines the process of managing and displaying expert content. This seamless integration enhances efficiency and ensures that your expert profiles are always up-to-date. Scalability: The API is designed to handle large volumes of data, making it suitable for organizations of all sizes. Whether you have a few expert profiles or hundreds, the RESTful API can accommodate your needs, providing a scalable solution for displaying expert content. ExpertFile Feature: API: The ExpertFile RESTful API offers unparalleled flexibility and control, allowing you to integrate expert profiles into your existing marketing stack. By providing easy connectivity with tools such as your CRM or CMS, the API ensures that your expert content is displayed exactly as desired, enhancing both functionality and user experience. Developers: Access detailed documentation View live API Integration (Vanderbilt University) Conclusion: Embrace Flexibility & Future Proof Your Integration In conclusion, the ability to flexibly integrate expert content into your website is essential for showcasing your organization's expertise in a dynamic and engaging manner. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive, time-consuming integrations and development that make integration less likely and result in sub-par presentations. By not leveraging your experts and their insights in the best way possible, you miss out on significant opportunities to enhance your online presence. Whether you opt for Customizable Embeds, a WordPress Plugin, or the RESTful API, each solution offers unique benefits that cater to different needs and technical setups. By embracing these flexible integration options, you can enhance your online presence, improve SEO performance, and ensure seamless connectivity with existing tools. To learn more about how ExpertFile can help you profile your organization's expertise with flexibility and ease, visit our website and explore the various integration solutions available. For more information on promoting your thought leadership through the power of "Expertise Marketing" download our free guide.
Aston University hosts event to foster innovation in crisis and disaster research
The two-day conference brought together academics and policy experts Its aim was to strengthen crisis and disaster research cooperation between institutions in Taiwan and Nepal with Hounslow Borough Council and Birmingham City Council The event laid the groundwork for ongoing cooperation and knowledge exchange in disaster management. Aston University has welcomed a delegation of global disaster management experts to a two-day conference aimed at fostering collaboration and innovation in crisis and disaster research. The event held at Conference Aston from 12 to 14 May 2024 brought together leading academics, policy experts and industry professionals, with a particular focus on strengthening cooperation between institutions in Taiwan and Nepal together with Hounslow Borough Council and Birmingham City Council. Since mid-2019, a concerted effort has been underway to harness innovative technologies for geoclimatic hazards monitoring in Nepal, the Philippines and Bhutan. Supported by the National Science and Technology Center for Disaster Reduction in Taiwan, this initiative has seen meaningful partnerships between British and Taiwanese stakeholders, driving advancements in real-time data capture for earthquake activity, rainfall patterns and wind dynamics crucial for effective crisis and disaster governance. Dr Komal Aryal, a lecturer in crisis and disaster management at Aston University, said: “I was wonderful to welcome such esteemed experts and colleagues to campus for this important event. “Sharing success stories and addressing implementation challenges to emerging technologies in local crisis and disaster management is vital in strengthening digital research infrastructure and networks at the grassroots level in countries like Nepal, Bhutan, the Philippines and other Himalayan regions. “The event served as a nexus for fostering partnerships among academia, policymakers, industries, emergency services and humanitarian volunteers across the UK, Nepal and Taiwan. “These collaborations are essential for driving impactful solutions and strategies in disaster management.” Professor Zoe Radnor, Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences at Aston University, said: “I’d like to thank everyone who attended this important event around disaster management. “It was wonderful to see the renewed commitment to enhancing crisis and disaster research cooperation which are integral to developing comprehensive and sustainable disaster response frameworks. “I am delighted to see draft plans produced for future joint collaborative activities, laying the groundwork for ongoing cooperation and knowledge exchange in disaster management.” Rev. Weilien Lin, programme secretary, Church and Society Committee, the Presbyterian Church in Taiwan, said: “This conference marks a significant step forward in our collective efforts to enhance global resilience to disasters. “By bringing together diverse expertise and fostering meaningful partnerships, we are better equipped to address the complex challenges posed by natural and man-made crises.” Professor Yie-Ru, from Chiu Tzu Chi University, Taiwan, said: “Aston University and Tzu Chi universities have entered into a Memorandum of Understanding (MoU) to collaborate more closely in addressing disaster and crisis management studies not only in Taiwan and the United Kingdom but also abroad. “This partnership marks a significant step forward in our shared commitment to enhancing global preparedness and response to emergencies, fostering cooperation and knowledge exchange across borders.” Mayor Narulal Chaudhary, general secretary of Municipal Association of Nepal elected mayor of Ghorahi Sub Metropolitan City, said: “This relationship with Aston University stands as a testament to how collaboration can foster disaster resilience and fortify crisis management efforts, especially in regions like the Himalayas in South Asia where vulnerability to natural disasters like earthquakes is significant. “As someone elected as the mayor of Ghorahi Sub Metropolitan City, a region highly susceptible to earthquakes, I believe that such collaborations are crucial in equipping communities with the knowledge and resources needed to mitigate risks and respond effectively in times of crises.”
The Golden Spike and railroad history are not merely relics of the past; they represent pivotal moments in human innovation and connectivity that continue to shape our present and future. This event matters to the public because it commemorates the completion of the first transcontinental railroad in the United States, symbolizing unity, progress, and the spirit of exploration. Delving into this historical milestone offers numerous story angles that captivate a broad audience: The impact of railroads on westward expansion and economic growth Stories of perseverance and labor in building the transcontinental railroad Technological advancements in railway engineering and construction Cultural and social transformations brought about by the railroad Environmental implications of railroad expansion and modern-day sustainability efforts Tourism and heritage preservation initiatives centered around railroad history As we celebrate the Golden Spike and reflect on railroad history, it's an opportune time for journalists to explore these multifaceted narratives that resonate with audiences worldwide. Connect with an Expert about transportation and railroad history: Allan Zarembski Professor of Practice Civil and Environmental Engineering; Director, Railway Engineering and Safety Program · University of Delaware James Kieselburg Director · Milwaukee School of Engineering James McCommons Associate Professor · Movable Type Management Danaya Wright Professor/Director · University of Florida To search our full list of experts visit www.expertfile.com Photo Credit: Tom Barrett
Homes heated by human sewage could be a reality thanks to Aston University
Project to transform sewage sludge into clean water and energy awarded a share of £4.5 million by Ofwat Involves extracting energy from the waste produced during sewage and water treatment Gases obtained can be used to power engines or heat people’s homes. An Aston University project that could transform sewage sludge into clean water and energy has been awarded a share of £4.5 million by Ofwat. The University project with engineering consultancy ICMEA-UK involves extracting energy from the waste produced during sewage and water treatment and transforming it into hydrogen and/or methane. The gases can then be used to power engines or heat people’s homes. The aim is to create a sustainable and cost-efficiently run wastewater processes, plus extra energy. The initiative was one of ten winners of Ofwat’s Water Discovery Challenge, of which the Aston University scientists and two industrial partners have been awarded £427,000. Dr Jude Onwudili based at Aston University’s Energy and Bioproducts Research Institute (EBRI) is leading the team of scientists who will work with the partners to develop a trial rig to transform solid residues from wastewater treatment plants to hydrogen and/or methane. The two-stage process will involve the initial transformation of organic components in the sludge into liquid intermediates, which will then be converted to the fuel gases in a second stage. The project is called REvAR (Renewable Energy via Aqueous-phase Reforming), and Dr Onwudili will be working with lead partner and engineering consultancy company ICMEA-UK Limited and sustainable infrastructure company Costain. REVAR combines the use of hot-pressurised water or hydrothermal conditions with catalysts to achieve high conversion efficiency. The technique can treat sewage sludge in just minutes, and it is hoped that it will replace existing processes. In 2013, a Chartered Institution of Water and Environmental Management report stated that the sector is the fourth most energy intensive industry in the UK. Dr Onwudili said: “This project is important because millions of tonnes of sewage sludge are generated in the UK each year and the water industry is struggling with how to effectively manage them as waste. “Instead, they can be converted into valuable feedstocks which are used for producing renewable fuel gases, thereby increasing the availability of feedstocks to meet UK decarbonisation targets through bioenergy. “We will be taking a waste product and recovering two important products from it: clean water and renewable energy. Overall, the novel technology will contribute towards meeting UK Net Zero obligations by 2050 and ties in with the University’s purpose to make our world a better place through education, research and innovation.” The Water Discovery Challenge aims to accelerate the development and adoption of promising new innovations for the water sector. Over the next six months, winners will also receive non-financial support and will be able to pitch their projects to potential water company partners and/or investors. The 10 winning teams are from outside the water industry and were chosen because of their projects’ potential to help solve the biggest challenges facing the sector. The competition is part of the Ofwat Innovation Fund, run by the water regulator Ofwat, with Challenge Works, Arup and Isle Utilities and is the first in the water sector to invite ideas from innovators across industries. Helen Campbell, senior director for sector performance at Ofwat, said: “This competition was about reaching new innovators from outside the sector with different approaches and new ideas, and that’s exactly what the winners are doing. “The products and ideas recognised in this cross-sector challenge will equip water companies to better face challenges of the future – including achieving sustainability goals and meeting net zero targets – all while providing the highest-quality product for consumers.” ENDS A Blueprint For Carbon Emissions Reduction in the UK Water Industry The Chartered Institution of Water and Environmental Management https://www.ciwem.org/assets/pdf/Policy/Reports/A-Blueprint-for-carbon-emissions-reductions-in-the-water-industry.pdf Ofwat Innovation Fund Ofwat, the Water Services Regulation Authority for England and Wales, has established a £200 million Innovation Fund to grow the water sector’s capacity to innovate, enabling it to better meet the evolving needs of customers, society and the environment. The Innovation Fund, delivered in partnership with Challenge Works (formerly known as Nesta Challenges) and supported by Arup and Isle Utilities, is designed to complement Ofwat’s existing approach to innovation and to help deliver against Ofwat’s strategy which highlights the role of innovation in meeting many of the challenges the sector faces. About ICMEA-UK Based in Sheffield, in the North of England, ICMEA-UK is the UK arm of an established Italian innovative engineering company - ICMEA SRL. They are an innovative Engineering consultancy company, and work in partnership with a range of other organisations to provide innovative, bespoke solutions to problems where an Engineering solution is required. About Costain Costain helps to improve people’s lives by creating connected, sustainable infrastructure that enables people and the planet thrive. They shape, create, and deliver pioneering solutions that transform the performance of the infrastructure ecosystem across the UK’s energy, water, transportation, and defence markets. They are organised around their customers anticipating and solving challenges and helping to improve performance. By bringing together their unique mix of construction, consulting, and digital experts they engineer and deliver sustainable, efficient, and practical solutions. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming The Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
Innovative EEG Brain Monitoring Program Provides Optimal Care for Critically Ill Patients
ChristianaCare has launched an innovative electroencephalogram (EEG) brain monitoring program that represents a significant leap forward in the diagnosis and management of neurological conditions. The easy-to-use EEG program is the first of its kind that can be performed at the bedside to measure the electrical activity of the brain, providing a vital sign for brain function to help diagnose seizures more quickly. ChristianaCare is the first hospital system in Delaware to use the Ceribell point-of-care EEG monitoring system, which can reduce the time it takes to diagnose certain neurological conditions from hours to mere minutes. Using the system, clinicians have immediate access to EEG information so they can triage at-risk patients in just five minutes and monitor patients for treatment optimization. “With this new program, our team of expert clinicians will have the diagnostic information they need to provide high-risk patients with the right care at the right time, ensuring the best outcomes for our patients and their families,” said Kim Gannon, M.D., Ph.D., service line leader for Neurosciences at ChristianaCare. New technology detects ‘silent seizures’ Critically ill patients are at high risk of harmful brain electrical discharges called seizures. Some of these patients experience a type of “silent seizure” with no noticeable symptoms (non-convulsive) that can only be detected using EEG. If prolonged, non-convulsive seizures can lead to permanent brain injury and higher risk of morbidity and mortality. Demonstration of EEG device on patient at ChristianaCare Newark Campus. As a result, guidelines from the Neurocritical Care Society recommend EEG should be initiated within 15-60 minutes when these seizures are suspected. Meeting these guidelines has proven difficult due to the limitations of conventional EEG systems, which were not designed for use in emergency situations. Even top academic centers that have 24/7 EEG capabilities may experience wait times of four hours or more for conventional equipment. When relying on clinical judgement alone while waiting for these conventional EEG systems, diagnostic accuracy has been shown to be only slightly better than chance (65%). The value of this new technology for patients is that it provides accurate results quickly so that the care team can intervene early. “The neuroscience and critical care teams at ChristianaCare believe that ‘time is brain’ not only applies to stroke but also when dealing with seizure,” Gannon said. Gannon is referring to the fact that for every minute that passes when someone is having a stroke, 1.9 million brain cells are lost, increasing the chance of disability or death. That same kind of speed and urgency can now more easily be brought to bear for patients when a seizure is suspected. “This monitoring system is easy to use and can be set up in about five minutes,” said Richard Choi, D.O., medical director of the Neurocritical Care Unit at Christiana Hospital. “It consists of a simple headband, pocket-sized recorder with intuitive software and an on-line portal for remote viewing. Using the system, we can review EEG data, assess response to treatment and optimize care, all in real-time.” Neurosciences at ChristianaCare ChristianaCare’s multidisciplinary neurosciences team provides comprehensive and advanced care for neurologic illnesses across the acute and ambulatory settings. As the largest and most comprehensive neurology practice in Delaware with more than 55,000 patient visits last year, ambulatory subspecialties include stroke, epilepsy, multiple sclerosis, movement disorders, neuromuscular disorders, headaches/migraines, pediatric neurology and Botox specialists. The inpatient team of experts includes neurosurgeons, neurointerventional surgeons, neurocritical care physicians and vascular neurologists. The Newark Campus serves as the only comprehensive stroke center in the state and includes the only Epilepsy Monitoring Unit in Delaware.
Aston University MBA programmes excel in global Eduniversal Rankings
The Aston Online MBA has been placed 1st in the UK and 24th in the world in the Part-Time MBA rankings The full-time MBA was ranked 4th in the UK and top 20 position in Europe The Eduniversal rankings provide a comprehensive evaluation of Masters and MBA programmes across the globe. Aston University has seen success in the latest Eduniversal rankings, with two MBA programmes securing positions in the global or European top 25. The Aston Online MBA has been placed 1st in the UK and 24th in the world in the Part-Time MBA rankings. The full-time MBA was ranked 4th in the UK and secured a top 20 position (19th) in Europe. It is the latest global accolade for Aston Business School, which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS, having risen to 66th in the world in the 2024 QS World Subject rankings for business and management studies. Additionally, the MSc Entrepreneurship & International Business has climbed to 25th in the world and 2nd in the UK, while the MSc in Supply Chain Management has risen to 37th worldwide and 2nd in the UK. The Eduniversal rankings provide a comprehensive evaluation of the top 5,820 Masters and MBA programmes, spanning 56 fields of study and covering 153 countries/regions across nine geographic zones, offering a comprehensive view of excellence in higher education globally. Annually, over 20,000 postgraduate programmes from around the globe undergo evaluation. The rigorous assessment process involves collaboration with representatives from leading academic institutions worldwide, alongside 5,000 international recruiters and 100,000 current or recent graduates from these programmes. Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, said: “These latest rankings underscore Aston University’s ongoing commitment to excellence and are a testament to the dedication and hard work of our outstanding staff, students and stakeholders. “It is just the latest in a series of external accolades recognising our success, following the recent announcement of our success in the 2024 QS World Rankings by Subject, which placed business and management studies in the top 8 in the UK and 66th in the world. “These achievements show our Aston 2030 Strategy in action and our dedication to providing an outstanding education for our students at world-leading standard.” Professor Zoe Radnor, Pro Vice-Chancellor and Executive Dean for the College of Business and Social Sciences at Aston University, said: “I am delighted to see the Aston Online MBA and full-time MBA recognised in these latest rankings. “We take pride in our programmes, which are consistently recognised by the world's most prominent rankings as being at the forefront of business education and accredited by AMBA. “We have a strong track record of MBA employability with our graduates going on to excel across the business sectors in companies across the world, and these rankings recognise the hard work of everyone at the University to make that happen.”
#ExpertSpotlight: 10th anniversary of Flint, MI, water crisis beginning
The 10th anniversary of the Flint, MI water crisis marks a pivotal moment in environmental justice and public health awareness. This event matters deeply to the public as it sheds light on systemic failures in infrastructure management, government accountability, and the disproportionate impacts of environmental hazards on marginalized communities. Here are several sub-topics that could be of interest to a broad audience: Health Impacts and Long-term Consequences: Explore the lingering health effects on residents exposed to lead-contaminated water, including neurological disorders, developmental delays, and mental health challenges. Government Response and Accountability: Investigate the role of local, state, and federal authorities in addressing the crisis, including accountability measures taken against officials responsible for the negligence and mismanagement. Community Resilience and Activism: Highlight the resilience of Flint residents and grassroots organizations in advocating for clean water access, demanding justice, and implementing community-led solutions. Infrastructure Challenges Nationwide: Examine the broader implications of Flint's water crisis on infrastructure investment, maintenance, and regulation across the United States, particularly in aging urban areas. Policy Reforms and Prevention Efforts: Discuss policy reforms enacted post-crisis to prevent similar incidents, such as improvements in water quality testing, infrastructure upgrades, and measures to ensure environmental justice. Legacy of Environmental Injustice: Analyze the broader socio-economic factors contributing to environmental injustices like the Flint water crisis, including racial disparities in access to clean water and the intersectionality of poverty and environmental hazards. This anniversary presents an opportunity for journalists to revisit the ongoing repercussions of the Flint water crisis, amplify the voices of affected communities, and advocate for sustainable solutions to prevent similar tragedies in the future. Connect with an Expert about the Flint, MI water crisis: To search our full list of experts visit www.expertfile.com Gerald Kauffman Project Director, Water Resources Center, Institute for Public Administration; Assistant Professor, Biden School of Public Policy and Administration · University of Delaware Viviane Yargeau Professor, Department of Chemical Engineering · McGill University Jared L. Cohon University Professor · Carnegie Mellon University Joe Brown Assistant Professor, Environmental Engineering · Georgia Tech - COE For journalists with questions or looking to cover the streaming wars, here is a select list of experts. Photo Credit: Bruno Guerrero
Covering 4/20? Our experts can help you see through the smoke | Media Advisory
As 4/20 approaches, the spotlight once again turns to the evolving landscape of marijuana legalization and its broader societal impacts. This annual observance not only marks a cultural moment for cannabis enthusiasts but also prompts discussions about the legal, economic, and public health implications of marijuana use in the United States. Here are key story angles for journalists to explore: Legalization efforts and state-by-state updates: Tracking the progress of marijuana legalization initiatives across the country and analyzing the legal frameworks governing recreational and medicinal cannabis use. Economic opportunities and challenges: Investigating the economic impact of the cannabis industry, including job creation, tax revenue generation, and business opportunities, as well as regulatory hurdles and market fluctuations. Social justice and equity in cannabis legalization: Examining efforts to address historical inequities in drug enforcement and incarceration through policies such as expungement, social equity programs, and community reinvestment. Public health and safety considerations: Assessing the health effects of marijuana use, the regulation of cannabis products, and efforts to mitigate potential risks such as underage consumption and impaired driving. Cannabis culture and mainstream acceptance: Exploring the evolving perceptions of marijuana in society, including trends in consumption habits, cannabis tourism, and its portrayal in media and popular culture. International perspectives on marijuana policy: Comparing approaches to marijuana legalization and regulation in other countries and evaluating lessons learned for U.S. policymakers and stakeholders. Connect with an Expert about Marijuana in America: For journalists with questions or looking to cover the streaming wars? here is a select list of experts. To search our full list of experts visit www.expertfile.com Robert Mikos Professor of Law · Vanderbilt University Michael Ostrowsky Professor of Sociology · Southern Utah University Jennifer Whitehill Associate Professor of Health Policy and Management · University of Massachusetts Amherst Daniele Piomelli Distinguished Professor · UC Irvine Almut Winterstein Distinguished Professor · University of Florida Photo Credit: Dylan Mullins