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ChristianaCare Launches a New Speakers Bureau: Is This the Future of Healthcare Communications?  featured image

ChristianaCare Launches a New Speakers Bureau: Is This the Future of Healthcare Communications?

Only just a few months after their win of an IABC Gold Quill Award (shared with ExpertFile), the ChristianaCare healthcare communications and digital team has once again made major moves to make their organization even more accessible to the community with the launch of their new ChristianaCare Speakers Bureau. As one of the leading healthcare systems in the United States, Delaware based ChristianaCare is home to a wide variety of medical experts. Now live, the ChristianaCare Speakers Bureau features 80 experts who are currently available for speaking engagements on a wide variety of health topics including: Aging and Senior Health, Cancer, Children’s Health, COVID-19, Diabetes, Pregnancy and Childbirth. Sports Medicine, Stroke, Weight Management and Women’s Health. Designed with the ExpertFile platform, the ChristianaCare Speakers Bureau provides easy discovery and access to experts, including their biographies, downloadable photographs, samples of past presentations, languages spoken and more. The site can be viewed here. Screenshot from the new ChristianaCare Speakers Bureau launched Aug. 2023.  The site provides easy discovery and access to experts, with the ability to search by topics and keywords.  Detailed profiles for experts include biographies, downloadable photographs, samples of past presentations, languages spoken and more.    How a Speakers Bureau boosts thought leadership A Speaker's Bureau is an initiative within an organization that assembles a team of expert speakers who can represent the organization and speak authoritatively on its behalf.  While media appearances are often the core focus for experts in organizations, a Speakers Bureau opens up additional opportunities to speak at events such as in-person conferences, webinars, podcasts. Speakers ideally represent a diverse group of professionals from within the organization, and can share their knowledge, insights, and experiences on a range of topics relevant to the organization's mission, values, and field of work. Through event appearances, these experts help to enhance the organization's visibility, foster community engagement, and solidify the organization's reputation as a thought leader in its field. Speakers Bureaus provide effective and efficient way to promote the organization's initiatives, achievements, and viewpoints to the wider public. Creating New Connections Between Experts and the Community Following a string of successes that followed the launch of their ChristianaCare Experts site that resulted in major increases in national media coverage and SEO performance, the formation of a Speakers Bureau was a smart move that will further extend the reach of the ChristianaCare brand.  Events provide an excellent way to connect meaningfully with a wider audience to help ChristianaCare make progress on key goals such as delivering effective community health education and improving healthcare equity. “At ChristianaCare, our mission of service to the community includes a commitment to provide timely, accurate health information so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications. “Through our new speakers bureau, we’ve expanded our capacity to meet these needs in the community.” The Benefits of a Speakers Bureau Given the fragmentation of traditional media channels and the massive growth in events such as webinars and podcasts, Speakers Bureaus are fast gaining popularity as a proven way to personify your organization and build a stronger connection to your brand.  So far the ChristianaCare Speakers Bureau appears to be off to a solid start.  "We had a huge response to our media release when we launched earlier this week and in the first day alone we had multiple organizations sending speaking opportunities for our medical experts.  We're also seeing a great response internally as more of our experts requested to join the Speakers Bureau once it went live," said Hiran Ratnayake, Senior Manager of Media Relations at ChristianaCare who played a key role in developing the Speakers Bureau with his colleagues Shane Hoffman, Communications Director and Tom Hendrich - Senior Digital Content Editor at ChristianaCare.   Is a Speakers Bureau Right For Your Organization? Here are some key benefits to consider in determining if a speakers bureau makes sense for your organization: Bolsters Community Engagement: An active Speaker's Bureau helps create a bridge between your organization and the community you serve. Promotes Diversity and Inclusion: A Speaker's Bureau offers an exciting opportunity to showcase the diverse voices and unique experiences within your organization. Enhances Organizational Visibility: The increased exposure at events can lead to greater recognition in the industry, more opportunities for collaborations, and ultimately, a wider reach for your healthcare services. It also is a proven way to boost SEO pagerank and domain authority in search engines and also provides a lot of additional content for your social channels. Develops Professional Skills: For healthcare professionals who participate, a Speakers Bureau offers an excellent opportunity to develop public speaking skills, foster leadership abilities, and establish themselves as thought leaders in their respective fields. Facilitates Knowledge Sharing: A Speaker's Bureau cultivates a more dynamic learning environment, which can lead to new ideas, innovations, and improved patient care within your organization. Strengthens Crisis Management Readiness: Having a pool of trained speakers ready to contribute can be incredibly beneficial in times of crisis. These professionals can help your communications team more effectively communicate critical information to the public, media, and other stakeholders. Enhances Employee Engagement: Employees who are given the opportunity to share their knowledge and represent their organization publicly, often feel more valued and invested in their work. Going Beyond the Walls of Your Medical Facility In the constantly evolving world of healthcare, accurate and timely information is critical to informed patient decisions and effective treatments. Organizations such as ChristianaCare understand that their role as a prominent healthcare system is to deliver information that extends beyond their immediate medical responsibilities. It’s simply no longer adequate to provide care within the walls of a medical facility. Today there is a critical demand for a more engaged approach, requiring hospitals and healthcare systems to leverage their in-house expertise for community education.  A more informed community, armed with knowledge, which can make empowered decisions about their healthcare. While the public has an abundance of medical information at their fingertips, to help them participate more actively in their healthcare, much of the information found on social media today often lacks clarity, context, and credibility, leading to confusion and misinterpretations. Healthcare experts, leaders, and executives can play a pivotal role in dispelling myths and offering credible, evidence-based insights. An engaged, approachable healthcare professional is a reassuring sight, reinforcing the community’s faith in the system. It’s a win-win for these experts and the healthcare institution they represent. And most importantly it's a win for the communities they serve, as people identify potential health issues earlier, adopt healthier lifestyles, and reduce emergency hospital visits. This puts less burden on the region’s healthcare system, and better utilizes resources to reach a broader audience. After all, healthcare is not just about curing the sick; it’s about educating, engaging, and empowering the community for a healthier future. Congratulations to the entire team at ChristianaCare for creating such a valuable resource for your community. And thank you for letting us be a part of this exciting journey.

5 min. read
Strong team culture will pull Phillies' through latest playoff disappointment  featured image

Strong team culture will pull Phillies' through latest playoff disappointment

[Updated Oct. 25, 2023] The Philadelphia Phillies magic run in the MLB playoffs has ended, but there's no doubt their unusually strong "Brotherly Love" will continue to carry them through another tough end to the season. Kyle Emich, professor of management at the University of Delaware, can talk about the team's bond with each other and unique rituals. They include blaring the fluffy pop song "Dancing on My Own" after key victories and a potentially vulgar hand signal that players flash from the dugout after big hits. The study of love in teams is not entirely new, said Kyle Emich, professor of Management at the University of Delaware. Companionate love, as opposed to romantic love, focused on compassion, caring and feelings of affection toward one's teammates, has been linked to satisfaction and working together as a team, while preventing burnout (key to late-season performance), he said. Emich added: A positive clubhouse culture can help a team remain confident after failure (which every team endures at some point), develop and commit to innovative solutions that may be risky and feel safe voicing concerns, which may need to be overcome to move forward. We have all been on teams where members bottle up problems until, of course, they eventually burst ruining team performance. Positive teams don't do that. It's not just nice that the Phillies seem to get along so well, this sense of chemistry and support may underlie their stellar performance. To arrange an interview with Emich on this topic or any relating to teams – especially in the workplace – simply click the "contact" button on his ExpertFile profile.

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2 min. read
The rising demand for DBAs featured image

The rising demand for DBAs

Today’s global business environment has led to rising demand for more advanced qualifications. Aston University’s Geoff Parkes explains how a DBA degree can help leaders meet employer demands and identify cutting-edge solutions to business problems. In recent years, the Doctor of Business Administration (DBA) has emerged as a prestigious qualification that equips aspiring business leaders with the skills and knowledge necessary to address complex challenges in the corporate world. Delivered online, Aston University’s Executive DBA programme is designed to accommodate professionals’ busy schedules and exemplifies the flexibility and relevance that DBA degrees offer in today’s dynamic business environment. Turning theory into practice DBA programmes, like their doctoral counterparts, require candidates to delve deeply into advanced business topics and contribute to their chosen field through original research presented in a thesis. What sets DBA graduates apart is their ability to bridge the gap between theory and practice. They are trained to apply their extensive knowledge directly to real-world business problems, making them invaluable assets to their employers. While DBA students are generally not inventing new theories, they are applying existing models in innovative and creative ways that contribute new knowledge both to academia and practice. Universities and business schools that offer DBA programmes will have a cadre of academic supervisors and faculty who can combine scholarly rigour with practical business experience. This is what students look for in their choice of institution. According to the Global DBA Survey from Compass, the typical DBA candidate boasts an impressive 15 years of professional experience on admission to the programme. It’s the norm for DBA students to complete their research while holding middle or senior management positions, showcasing their commitment to career advancement and expertise development. In fact, a DBA candidate’s thesis is usually directly related to a live work issue that requires this level of rigour. Rising educational expectations In the rapidly evolving business landscape of the 21st century, businesses worldwide are seeking leaders who can seamlessly navigate new challenges without extensive training. While a bachelor’s degree coupled with professional experience was once sufficient, the demand for more advanced qualifications has grown substantially. For many, the Master of Business Administration (MBA) has therefore supplanted the Bachelor of Business Administration (BBA) as the requisite ‘entry-level’ degree, with DBA degrees elevating candidates even further. A recent report from EFMD Global found that DBAs are on a growth trajectory, with 86 per cent of institutions offering the qualification expecting an increase in enrolments in the near future. Career advancement and reputation are key growth factors for those seeking to study the qualification. The main driving motivations are the transformation of careers (cited by 81 per cent of respondents), the ambition to achieve the recognition of ‘Doctor’ (cited by 76 per cent) and the need for research with managerial impact (71 per cent). Business as an international language The proliferation of DBA education globally is a relatively recent phenomenon, with many programmes established in the last decade. This trend is not confined to a specific geographic location – the aforementioned Global DBA Survey from Compass indicates that 42 per cent of programmes are based in Europe, 28 per cent in North America and 22 per cent in Asia. DBAs are demonstrating their ability to impart business knowledge that transcends borders. Moreover, the survey highlights an 80 per cent increase in demand for DBA programmes worldwide, with no region experiencing decreased interest and significant growth in the Middle East and Asia. Aston University’s Executive DBA programme, with its flexible distance learning approach, exemplifies this global trend. Taking an academic approach to business Contrary to popular culture perceptions, business leaders rely on a foundation of knowledge acquired through rigorous academic and professional development. A guide in US News & World Report outlines the various stages of a typical DBA online programme, emphasising that candidates undergo multiple phases of research and evaluation to become workplace-ready executives. The journey includes: Research methods: DBA programmes commence with research methods courses that equip students with essential skills for business research. These practical courses introduce students to valuable sources and questions, preparing them for their thesis projects. Thesis and defence: After completing research methods courses, DBA candidates propose their doctoral theses, refining them with faculty supervisors. Supervisors ensure that thesis topics are original and contribute knowledge to the field. Candidates then conduct research and present their findings in a viva, which determines whether they have met the required standard for a doctorate. Benefits of DBA completion DBA graduates stand to enjoy several benefits, including: 1. Increased salary: DBAs command significantly higher salaries compared to other business degrees. PayScale data reveals that while graduates of a bachelor’s degree in business earn an average of GBP£34,000, MBA graduates earn median salaries of £52,000. DBA degree holders stand to earn even more, in executive positions that might include operations director (£87,989), vice-president (£92,800) and finance director (£102,078). 2. Multiple career paths: Unlike PhD programmes that primarily prepare students for academic careers, DBAs offer participants the flexibility to pursue both academic and business careers. Aston University’s Executive DBA programme, in line with global trends, focuses on preparing students for senior management roles. DBA candidates align their research projects with their career paths, showcasing their advanced knowledge and expertise in specific domains. In conclusion, the rise of DBA programmes is driven by the growing demand for advanced business education, the globalisation of business knowledge and the need for leaders who can integrate academic rigour with practical expertise. DBA graduates are well-equipped to meet employer demands and explore innovative solutions to contemporary business challenges, making them invaluable assets in the ever-evolving world of business. Dr Geoff Parkes is DBA programme director and associate professor in marketing and strategy at Aston Business School, Aston University. Following a career in industry, he graduated with a DBA in 2015 Discover Aston University’s online Executive DBA programme Aston University is a public research university situated in Birmingham, England. In 2020, Aston University was named ‘University of the Year’ by the Guardian and ‘Outstanding Entrepreneurial University’ in the Times Higher Education Awards. Aston was also shortlisted for ‘University of the Year’ in the Times Higher Education Awards 2021

5 min. read
The Role of Artificial Intelligence in Customer Experience featured image

The Role of Artificial Intelligence in Customer Experience

Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Previously, Jain served as the chief marketing advisor at multiple firms. Below are his thoughts on the impact of artificial intelligence (AI) on customer experience. Voice of the Customer In today's hyper-connected world, the voice of the customer (VoC) is louder and clearer than ever. But how do we sift through this cacophony to understand what our customers are really saying? Enter AI. It's revolutionizing the way customer experience teams handle VoC programs, and as a marketing leader, I find this incredibly exciting. Take direct customer feedback, for example. We're no longer just collecting survey responses and storing them in a database for quarterly review. AI algorithms, particularly those using natural language processing, are helping us instantly categorize and prioritize this feedback. Imagine an e-commerce platform that can immediately flag a customer's mention of "late delivery" in a post-purchase survey. That's not just efficient; it's customer-centric. But what about the things customers are saying when they're not directly talking to us? That's where AI-driven sentiment analysis comes in. These tools can scan social media, forums, and review sites to gauge the sentiment behind a customer's words. I've seen hotel chains use this technology to monitor travel forums and review sites. If a guest mentions "noisy rooms," even without lodging a direct complaint, the brand can proactively look into soundproofing solutions. Then there's inferred feedback, the kind you get by reading between the lines. AI can analyze customer behavior, like frequent page visits without conversion or cart abandonment, to suggest what might be going wrong. For instance, an online fashion retailer could use AI to figure out why a particular dress gets a lot of views but few purchases. Maybe it's the sizing, maybe it's the price, but the point is, you get to know without having to ask. And it doesn't stop at gathering feedback. AI is helping us turn this raw data into actionable insights. We can predict future behavior, like churn rates, based on past feedback. This allows us to be proactive rather than reactive, which is a game-changer in customer experience management. Finally, let's talk about what happens after we've gathered all this feedback. AI is ensuring that every customer who takes the time to share their thoughts receives an immediate and appropriate response. Chatbots can handle common queries or concerns, making the customer feel heard and valued right away. So, from the perspective of a marketing leader, it's not just about the efficiency that AI brings to VoC programs. It's about the opportunity to deepen our connection with customers. By truly understanding their words, their sentiments, and even their behaviors, we can craft experiences that resonate on a human level. And in a world that's increasingly digital, that human touch is what sets a brand apart. Customer Service It's truly intriguing to observe how AI is weaving its way into the customers’ experience. Online, chatbots are making waves. Chatbots are not just digital tools; they're our first point of contact, bridging the gap between brands and consumers. However, there was always the question of accuracy versus efficiency while managing these chatbots – AI has answered that question. AI chatbots provide real-time yet accurate assistance, making the digital shopping journey feel more interactive. Companies can reduce customer dropout while avoiding the expense of managing a large human customer service team. AI is revolutionizing phone-based customer service as well. Voice recognition allows natural language processing for easier navigation, while predictive analysis anticipates caller needs based on their history. Enhanced personalization means customers no longer repetitively provide account details, and emotion detection aids in gauging caller mood. The result? Reduced wait times, more efficient interactions, and a significantly improved telephonic customer experience. In essence, AI is bridging the gap between technology and human touch in the retail world, making our interactions with brands more meaningful and personalized. Again, companies can do this in a cost-effective manner. Jain is available to speak with media - - simply click on his icon now to arrange an interview today.

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3 min. read
Imposter Syndrome: Am I Good Enough? Am I Smart Enough?  featured image

Imposter Syndrome: Am I Good Enough? Am I Smart Enough?

Have you ever asked yourself any of the following questions: “Can I do this?” “Do I deserve this?” “What happens when others find out I don’t know what I’m doing?” If so, you’re not alone. More than 70% of people (including many great leaders!) have feelings of imposter syndrome. Alex Dunn, who teaches principles of management, organizational behavior, human resources, and life and career development at UMW, shows others how to recognize, redirect and overcome feelings of imposter syndrome to achieve success. Her recent workshop – “Do I Deserve This? Recognizing and Using Imposter Syndrome as Fuel for Your Future” – aimed to help participants rise above feelings of inadequacy when applying for, and carrying out, jobs and other opportunities. Looking to know more? Our experts can help. Alexandra Dunn is available to speak with media about imposter syndrome - simply click on her icon now to arrange an interview today.

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1 min. read
As Popularity of Weight Loss Medicine Soars, Professionals Caution Against “Magic Pill” Mindset featured image

As Popularity of Weight Loss Medicine Soars, Professionals Caution Against “Magic Pill” Mindset

A growing weight-loss fad has been dominating headlines this summer. No, it isn't a new type of trendy diet, exercise regimen or social media influencer-touted superfood. It's two medications—Ozempic and Wegovy—that have skyrocketed in popularity as more Americans turn to these once-weekly injections to aid in their weight loss efforts. But, while acknowledging the drugs' effectiveness, their intended patient populations and appropriate usage has become far more nuanced and situational, and the intended outcome of long-term weight loss and health is dependent on more than just taking either of these medications once a week. "While these medications can be helpful for some people who struggle with weight loss, it's important to remember that they are not a magic solution," said Rebecca Shenkman, MPH, RDN, LDN, director of the MacDonald Center for Nutrition Education and Research at Villanova University's M. Louise Fitzpatrick College of Nursing. First, it's important to understand the components and histories of both Ozempic and Wegovy. They are prescription medications of the same drug, semaglutide, which belong "to a class of drugs known as glucagon-like peptide-1 (GLP-1) receptor agonists, originally developed to treat type 2 diabetes," per Shenkman. It was discovered by researchers that significant weight loss was a side effect of semaglutide. Ozempic is the 2017 FDA-approved drug used to help treat diabetes. Currently, it is not FDA approved for weight loss and typically not covered by health insurance when used for that purpose, per Shenkman, but is often prescribed off label for "weight management in certain individuals who do not have diabetes, but struggle with obesity or [are] overweight." Wegovy was approved by the FDA in 2021 as an anti-obesity drug used for individuals living with obesity or individuals with excess weight, but not classified as living with obesity, who also have other associated health problems. "When used correctly, the drugs can have many benefits," Shenkman said. "[Semaglutide] is shown to improve diabetes and body weight in addition to seeing improvements in cardiovascular health and risk factors." However, "correct use" is what concerns Shenkman and other health and nutrition professionals. "Anti-obesity drugs are a valuable tool for people who have not experienced adequate benefit from self-directed or professionally directed lifestyle treatment," she said. "However, what we are seeing more and more of now is that people are requesting anti-obesity medications without meeting eligibility criteria for drug use, [such as] body mass index and weight criteria, [or] having the foundational knowledge and application of healthy lifestyle behaviors prior to medication use." To Shenkman's first point, there are several factors, especially in American society, driving those who may not meet the criteria for these medicines or even truly need them to request and ultimately receive the drugs. The media's portrayal of ideal body image is an enormous influence, which can lead to "body dissatisfaction and a desire for quick weight loss solutions," said Shenkman. Advertisements for these drugs often promote those ideas, and even downplay side effects, making them more appealing. Intrinsically tied to body image is the struggle many individuals have with psychological issues related to food, such as emotional or binge eating. "They feel that their self-worth is tied to their weight, and they will do almost anything to lose weight, whether it be five or 50 pounds." Shenkman said. "These individuals might believe that medication will help them control their eating habits more effectively." Identification of such issues prior to prescription approval is something that providers need to be aware of and screen for, Shenkman said. "It is so important for providers to complete a comprehensive pre-treatment assessment of their patients who start on weight loss medications. Unsupervised or improper use can lead to malnutrition, unhealthy weight loss or even a worsening of an undiagnosed or undertreated eating disorder or mental health condition." But even users who meet all pre-treatment criteria may be turning to the drugs in haste, or believe that they alone will solve their problems, and do so quickly. "Americans are known for having that 'quick-fix mentality' where people often seek quick solutions to their problems, including weight loss," Shenkman said. "Weight loss medications might promise faster results compared to lifestyle changes, which can take time and dedication." Compounding this "quick-fix mentality" is the frustration many feel when they fail to see results after multiple unsuccessful attempts at weight management. "The abundance of information on diets, exercise routines and weight loss programs can be overwhelming… Some may turn to medications as they seem more straightforward and require less effort to understand," explained Shenkman. But, as health care providers know, they are far from straightforward. All drugs, including Ozempic and Wegovy, come with the potential for side effects, which can vary with the individual. Headlines this summer focused on reports of users experiencing gastroparesis, described by Shenkman as the "the slowing down or 'paralysis' of the digestive system and gastric (or stomach) emptying." Though most often reported to cause nausea and vomiting, complications of gastroparesis can be quite serious. "If someone continues the medication and experiences chronic gastroparesis, complications to be aware of include malnutrition, dehydration, acid reflux, blood sugar control and even bowel obstruction," Shenkman said. The American Society of Anesthesiology also recently issued guidance on the use of such drugs prior to surgery, given potential life-threatening complications. "When prescribing anti-obesity medication, it is the responsibility of healthcare providers to inform patients about potential side effects and risks associated with the medication," Shenkman said. "It is also the right of the patient/consumer to ask questions and understand what they are putting in their body. A thorough discussion about benefits and possible adverse effects can help patients make informed decisions about their treatment." Many users may also not fully understand that these drugs are usually taken long-term, even after reaching a desired weight. Stopping without the knowledge of how to keep the weight off may lead to its return. Considering the pros and cons of the drugs, Shenkman's advice is simple. "Weight loss medications should always be used as part of a comprehensive weight management plan, which includes a balanced diet, regular physical activity and lifestyle changes. Relying solely on medications without addressing other aspects of weight management is not likely to lead to long-term success no matter how long you stay on a medication."

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5 min. read
Georgia Southern University faculty receive $1.1 million from FEMA to help firefighters prevent injuries featured image

Georgia Southern University faculty receive $1.1 million from FEMA to help firefighters prevent injuries

Bridget Melton, Ed.D., professor in the Department of Health Sciences and Kinesiology at Georgia Southern University, is part of a team awarded $1.1 million from the Federal Emergency Management Agency (FEMA) to assist with a study aimed to promote wellness in firefighters and first responders. Melton is collaborating with researchers at the University of Kentucky as part of a three-year study that builds on a decade of foundational work by Melton and the Tactical Athlete Initiative team in the Waters College of Health Professions, College of Education and the Jiann-Ping Hsu College of Public Health. The grant will help the researchers assist firefighters with injury mitigation, better work outcomes and reduction in financial burdens. “Our tactical research team has collaborated with our local fire department, Statesboro Fire Department, to create an industry-leading integrated health approach to firefighter wellness,” stated Melton. “In this model, the firefighter’s health and wellness is prioritized in a cost-effective approach.” The integrative approach brings the best human performance practices to first responders, infusing strength and conditioning coaches, athletic trainers, nutrition specialists and mental skill experts. A handful of agencies nationwide are beginning to embrace this integrated approach. Even with the model’s success, there is still limited research on benefits to the firefighter, health care costs and the organization with this new model, Melton noted. “The goal of the FEMA study is to provide agencies and government officials with evidence supporting the model,” she said. “We want to be able to demonstrate to these individuals that their return on investment will be worth it, as firefighters using the model will sustain fewer injuries; therefore, the agency’s financial burden will be reduced.” Looking to know more - we can help. To connect with Bridget Melton from Department of Health Sciences and Kinesiology at Georgia Southern  - simply contact Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

2 min. read
Sixers' summer soap opera: What the Harden-Morey rift can teach us about organizational dynamics featured image

Sixers' summer soap opera: What the Harden-Morey rift can teach us about organizational dynamics

Did star point guard James Harden quit on the Philadelphia 76ers? Or did general manager Daryl Morey break his promise that a large contract would be coming his way after the former MVP took a pay cut last season? As is almost always the case, the answer sits somewhere in the middle, and that's a complicated place for it to be. But Kyle Emich, professor of management at the University of Delaware, said there are lessons in the latest Sixers' offseason debacle that can be applied to teams and culture in the workplace: When you are part of an organization, you need to feel what's called "task significance" to be motivated to do your job. This means that you need to feel that your job has a positive impact on the organization or broader society. The problems between Harden and Morey indicate that, although playing for the fans may give him some motivation, he no longer believes that the organization is a positive entity. This will greatly decrease his motivation, which influences practice and on-the-court performance (assuming he goes back on his threat to return). There is an even larger potential influence on things he is not paid for, but that are very important for the 76ers (such as informal mentoring of players like rising star Tyrese Maxey; acting as a role model (e.g., arriving early/leaving late), giving the organization positive press and his presence and demeanor at training camp (which he says he won't attend). Whether or not people realize it, organizations are emotional environments. Different emotions do different things and this sense of betrayal and anger is likely to make Harden actively move against the Sixers. This is obviously not ideal. Because Harden is a role model, we need to also be aware of emotional contagion. It is possible teammates will look at the front office with increased scrutiny, which will harm any new players brought in or anyone affected by front office moves. Emich is available for interviews, and can be contacted directly by clicking on his profile.

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2 min. read
ChristianaCare Chief Information Security Officer Anahi Santiago Receives Prestigious Routhy Award featured image

ChristianaCare Chief Information Security Officer Anahi Santiago Receives Prestigious Routhy Award

ChristianaCare Chief Information Security Officer Anahi Santiago, EMBA, CISM, has been recognized with the Routhy Award, which honors one cybersecurity professional each year who delivers a profound impact within health care and the information security profession. Health-ISAC awards the Routhy. The organization is a global, member-driven non-profit that offers health care stakeholders a trusted community and forum for coordinating, collaborating and sharing vital physical and cyber threat intelligence and best practices with each other. “Anahi is a one-of-a-kind CISO,” said Randy Gaboriault, MS, MBA, chief digital and information officer and senior vice president at ChristianaCare. “Deeply committed to information security, Anahi shares her wide breadth of experience and knowledge with peers throughout the country as a gifted speaker, mentor and content expert. She is expert in the field of cybersecurity. “Through her deep commitment to patient safety and information security she has led the implementation of some of the most progressive cybersecurity safeguards within ChristianaCare. This is a well deserved recognition and we are thrilled to see Anahi receive this prestigious award.” Santiago is recognized as one of the nation’s foremost cybersecurity experts. With over 20 years in Information Technology, Santiago has extensive experience in areas of cybersecurity, privacy, regulatory compliance, program management and infrastructure services. “We are so pleased to have the opportunity to recognize Anahi for her years of leadership and selfless contributions to the community of Health-ISAC, affiliated associations, and the health care sector,” said Denise Anderson, Health-ISAC president and CEO. “She has been instrumental in sharing with her peers, participating in initiatives, and mentoring others in the sector. She is absolutely deserving of the Routhy Award. Congratulations, Anahi, and thank you!” Santiago has overall responsibility for the organization’s information security program and strategic direction. She leads a team of high performing information security professionals in supporting ChristianaCare’s strategic initiatives. Santiago does this by partnering with the business leaders and managing risks, implementing policies and controls, and generating overall awareness. “For years, I’ve watched people that I admire receive this award,” Anahi Santiago said. “I want to credit this amazing Health-ISAC organization for advancing cybersecurity in health care, protecting patients and bringing cybersecurity professionals together to share, innovate and protect.”

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2 min. read
Aston University crisis management expert aids disaster relief whilst on holiday featured image

Aston University crisis management expert aids disaster relief whilst on holiday

Dr Komal Aryal has been supporting mountain tribal communities in Taiwan after a typhoon hit the country, causing US$15m of damage He has been working with various groups to aid civil disaster relief Typhoon Khanun caused debris flows, floods and landslides that blocked transport links affecting thousands of farmers and hundreds of tourists. Aston University crisis management expert Dr Komal Aryal has been helping a humanitarian effort in Asia following a typhoon. Dr Aryal was touching down in Taiwan as part of his holiday when heavy rain, in the wake of Typhoon Khanun, hit the mountainous areas of the country on Saturday 5 August 2023. The typhoon caused debris flows, floods and landslides that blocked transport links affecting over 22,000 mountain farmers and left hundreds of tourists stranded. It’s estimated around US$15m worth of damage has been done following the disaster. Dr Aryal has been working with the Presbyterian Church in Taiwan (PCT) to manage a local humanitarian support camp based at the Wugong Village Puli Township and aid Taiwan's civil disaster relief. He called on his expertise in crisis and disaster management to begin coordinating the humanitarian response to the typhoon, before meeting with the Taiwanese president, Tsai Ing-wen, through the PCT at the local humanitarian response site. He has also helped in the clean-up at houses that have been affected by the typhoon-induced debris flow. Dr Aryal said: “As I was landing in Taiwan on Saturday night, a typhoon hit the country. “The initial disaster incident report came to Taipei from a remote mountain location and my colleagues from PCT informed me about it, so I offered my help for the initial local humanitarian repose coordination and spontaneous volunteers management. “Since then, I have helped to provided technical assistance to set up a local crisis/disaster/humanitarian coordination office and humanitarian logistic management system for immediate crisis response. “It has provided me a great opportunity to transfer Aston University’s crisis and disaster management knowledge to real crisis and disaster situation to help mountain tribe communities in Taiwan.” Dr Aryal has now returned to Taipei after handing over all the technical coordination to local experts.

2 min. read