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Baldwin 2020? It could be happening
On Monday, Alec Baldwin took to the stage not in New York – but Des Moines, Iowa as the keynote speaker at the Iowa Democratic Party's fall fundraiser. Known for his visceral Donald Trump imitations that have been one-part in the resurgence of Saturday Night Live, the Golden Globe and Emmy award winning actor took a serious tone in front of an audience of 3,000 party loyalists. On Monday he was calling for unity and pledging that he’s ready to fight to help the Democrats win. It’s also a known fact that the Iowa Democratic Party fall fundraiser has also been the starting point for campaigns. Is Alec Baldwin considering a run for the Oval Office in 2020? Does he have what it takes to win the Democratic primary? Could he beat Trump? And, is a battle of big screen celebrities what America needs in a leader? These are all interesting questions – and that’s where the experts from Cedarville University can help. Dr. Mark Caleb Smith is Professor of Political Science and the Director of the Center for Political Studies at Cedarville University. He is an expert in the areas of American politics and particularly presidential politics. Dr. Smith is a media-regular and was interviewed often during the last presidential election. He is available to speak to this latest development in politics. To book an interview – simply click on Dr. Smith’s icon to arrange a time. Source:

Looks Like ‘X’ Marks the Spot as Apple Cashes in on a $1300 Smartphone
No doubt there were worries and concerns about Apple’s latest offering - the iPhone X; it’s a smartphone like no other, but one that also comes with a hefty price tag of C$1,319 for the 64GB and C$1,529 for the 256GB model. The phone features some very serious upgrades including facial recognition technology and an edge-to-edge screen. For Apple, it appears the bet has paid off. The demand for this luxury item has so far exceeded expectations. Around the globe from Tokyo, to Toronto to Toledo – customers showed up early, lined up and handed over close to a thousand dollars US for the device. But what will this mean for the industry? Has a new price-point been set? Instead of competition driving down costs – can customers expect premium prices for must have items? Can we expect Samsung, LG and others to step up with a first-class product as well? Or, will there buyer’s remorse? The bells and whistles of the iPhone X are impressive – but is it really worth it? There are a lot of questions people need to ask before buying – and that’s where the experts from the IDC Canada can help. Steve Yang is the Senior Analyst, Communications & Mobility for IDC Canada. He’s an expert in the Canadian communications market, specifically focusing on mobility. He provides insights to Canadian wireless players around mobile phones and tablets, along with related communications from a unique Canadian perspective. Steve is available to speak with media regarding the new iPhone X and what this means for the mobile industry. Simply click on either of their icons to arrange an interview. Source:

Changes are Coming – Is Your Private Business Prepared?
Last July, the federal government revealed its plans to overhaul the system of taxation for private businesses, their shareholders and family members. The original proposals were very broad based and essentially targeted every Canadian controlled private corporation. The proposal documents addressed four main areas: • Income sprinkling • Constraining access to the lifetime capital gains exemption (LCGE) • Converting capital gains into dividends • Corporate reinvestment Since then there has been a lot of publicity, debate, political rhetoric and push-back from tax professionals, business owners, farmers, doctors, Chambers of Commerce and other organizations representing small businesses. But what will these changes mean for private business; why were these proposed changes put forward and, if the tax system needed to be overhauled, was this way the proper approach? There are a lot of questions out there and none are easily answered. That’s where the experts from Welch LLP can help. Don Scott, FCPA, FCA is a Partner and the Director of Tax Services for Welch LLP. He is recognized as an expert for his extensive knowledge in the area of Personal and Corporate Tax Planning and is a regular with local and national media. Don is available to speak regarding these new laws and what they may mean – simply click on his icon to arrange an interview. Source:

Is Trump a Twitter Addict? Baylor Expert Says 'Yes'
Trump has said that Twitter is his way of communicating his thoughts directly with the world, bypassing the more traditional means of using the news media, which he tends to distrust. The president’s daily use of social media begs the questions: Can people be addicted to social media? If so, is President Trump an addict? “Yes and yes,” answered James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business. Roberts is a nationally known expert on consumer behavior, social media and smartphone addiction, and the effects of smartphone use on relationships. He recently published a new edition of his book, “Too Much of a Good Thing: Are You Addicted to Your Smartphone?” which includes a bonus chapter focused squarely on the Commander in Chief’s Twitter habits. “Addiction is a strong word,” Roberts said. “It’s best understood and defined as ‘continuing a behavior despite its negative consequences for you and others around you.’ Yes, we can be addicted to social media use just like we can be addicted to drugs or alcohol. Addiction can result from any behavior that produces pleasure in the brain.” In his look at President Trump, Roberts focused on the six core components applied by many health professionals when analyzing substance use disorders – salience, euphoria, tolerance, withdrawal symptoms, conflicts and relapse. “Our inability to separate from technology is devastating to our well-being,” Roberts said. “Even if it’s not an addiction, it’s a deeply ingrained habit.” Source:

What Makes Horror Movies Scary? “We do,” Says Baylor Film Expert
The best scary movies adapt to society’s current fears and turn current cultural, social and political preoccupations into elements of horror, says a Baylor University film historian and an expert on the horror film genre. “We are the monster,” said James Kendrick, Ph.D., associate professor of film and digital media in Baylor’s College of Arts & Sciences. Kendrick has authored three books: Darkness in the Bliss-Out: A Reconsideration of the Films of Steven Spielberg; Hollywood Bloodshed: Violence in the 1980s American Cinema; and Film Violence: History, Ideology, Genre. The themes of horror films have changed and developed over the years to capture the zeitgeist and adapt to societal fears, Kendrick said. However, as elements of fear transform with society, the elements of horror films remain. “Character and story, atmosphere and the monster,” Kendrick said. “That’s all you really need. Interesting, engaging characters in an effective setting pitted against some kind of monstrosity. That is the core of the genre, and anything and everything else grows from and functions to support those three elements.” The audience must be able to relate to characters and feel a sense of empathy for them, he said. The atmosphere must engage the audience and provide an effective platform for fear. Source:

Baylor Horror Film Expert Lists 10 Movies 'Everyone Should See'
October brings pumpkin spice, changing leaves, cooler temperatures and Halloween. And Halloween, of course, brings horror films. James Kendrick, Ph.D., associate professor of film and digital media in Baylor University’s College of Arts & Sciences, is a Hollywood film historian and an expert on cult and horror films. While horror is not everyone’s favorite genre, Kendrick says, horror films are known to have a universal appeal. “We all know what it means to be frightened, to feel dread, to want to look away,” Kendrick said. “On some level we all fear death and are aware of our human mortality, and the best horror films engage that fear in complex and challenging ways.” In honor of Halloween, Kendrick has developed a list of 10 horror classics he says “everyone should see.” 1. Nosferatu (F.W. Murnau, 1922) 2. The Bride of Frankenstein (James Whale, 1935) 3. Cat People (Jacques Tourneur, 1942) 4. Psycho (Alfred Hitchcock, 1960) 5. Night of the Living Dead (George A. Romero, 1968) 6. The Exorcist (William Friedkin, 1973) 7. Suspiria (Dario Argento, 1977) 9. The Shining (Stanley Kubrick, 1980) 10. The Babadook (Jennifer Kent, 2014) James Kendrick, Ph.D., serves as associate professor of film and digital media in Baylor University’s College of Arts & Sciences. Kendrick’s primary research interests are post-Classical Hollywood film history, violence in the media, cult and horror films, media censorship and regulation and cinema and new technologies. He has authored three books: Darkness in the Bliss-Out: A Reconsideration of the Films of Steven Spielberg, Hollywood Bloodshed: Violence in the 1980s American Cinema and Film Violence: History, Ideology, Genre. In addition to this, he is also the film and video critic for the website Qnetwork.com. Kendrick is a member of the Society for Cinema and Media Studies, the University Film and Video Association and the Online Film Critics Society. Source:

Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:




