Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
UCI experts available to discuss Roe v. Wade ruling
With the Supreme Court set to rule on Roe v. Wade, UCI would like to provide experts you can reach out to for comment: • Michele Goodwin, Chancellor of Law at UCI’s School of Law, focuses on constitutional law, torts, health law, and feminist jurisprudence. An internationally renowned pioneer and pathbreaker, She has spoken often to media about reproductive rights issues and the Roe vs. Wade issue. Goodwin has helped to establish the field of health law and subspecialties in law and medicine, including biotechnology and biosciences and the law, as well as race and bioethics. Her scholarship has been cited by courts, congress, civil society organizations, and news media worldwide. If you are interested in speaking with Michele, you can reach her directly at (773) 543- 6160 or mgoodwin@law.uci.edu. • Aziza Ahmed, UCI professor of law, examines the intersection of law, politics, and science in the fields of constitutional law, criminal law, health law, and family law. Her work advances multiple scholarly conversations including those related to law and social movements, race and the law, and feminist legal theory. You can reach Aziza on her mobile at (510) 778-3031 or coordinate with our team for an interview. • Charles Anthony “Tony” Smith, UCI professor of political science and law, received his PhD from the University of California-San Diego and his JD from the University of Florida. His research is grounded in the American judiciary but encompasses work in both comparative and international frameworks using a variety of methodologies. The unifying theme of his research is how institutions, and the strategic interactions of political actors relate to the contestation over rights, law & courts, and democracy. He has published seven books and more than 30 articles on the history and politics of the Supreme Court. You can reach Tony via email casmith@uci.edu. • David Meyer, professor of sociology, political science, and planning, policy & design, can discuss the effect of the decision on political mobilization, especially the anti-abortion and abortion rights movements. He can also talk about those movements and the courts more generally. You can reach David via emaildmeyer@uci.edu.
Covering SCOTUS? Our experts are ready to help with your stories
It's looking like the next couple weeks could be busy and monumental for any reporter covering the Supreme Court. Important decisions are coming down regarding abortion, environmental protections, gun laws and more. It will be a busy news week; if you are a reporter the time is now to line up your expert sources and key contacts. If you are a journalist covering the Supreme Court and how these decisions are impacting American life and politics, that’s where Augusta University can help. Dr. Martha Ginn, professor of political science at Augusta University, is an expert on the judicial process, constitutional law and the U.S. Supreme Court. Dr. Ginn is available to speak with media about this topic — simply click on her icon to arrange an interview today.
Sustainable consumption in the age of CO2
Experts like NJIT’s Maurie Cohen are looking beyond electric cars and alternative sources of energy to combat the rapid rise of carbon dioxide emissions. Their approach is more fundamental and societal, touching everything from the size of our homes to where we work and what we buy. The global pandemic sparked new ways of living and working, bringing previously niche approaches into the mainstream, including: Working from home Tiny houses Local swap meets Live nomadically, work digitally Cohen, co-founder of the international Sustainable Consumption Research and Action Initiative and author of “The Future of Consumer Society,” is no newcomer to such ideas. He has studied sustainable consumption and its relationship to environmental policy for 20+ years, bringing a long-term perspective to addressing the carbon crisis. As seen in stories from Fortune, Fast Company, Vice and Yahoo News, Cohen can speak cogently about the implications of behavioral trends such as Facebook “no buy” groups, digital nomads and the shift toward working from home. To reach Cohen, simply click on the button below.
ChristianaCare is the first health system in the Philadelphia region piloting an innovative tool called Moxi, a collaborative robot — or “cobot”— that can assist in the hospital by making deliveries and performing other non-clinical tasks so that nurses and other clinical staff can spend more time focused on what they do best—caring for patients. With a landmark $1.5 million grant from the American Nurses Foundation, ChristianaCare will deploy a total of five Moxi cobots at Christiana Hospital. It is the largest single grant in the history of Nursing at ChristianaCare. Research published in the Journal of Nursing Management shows that nurses spend a significant amount of time — up to 33% of their shifts — on time-consuming but simple tasks such as dropping off lab specimens, collecting supplies or picking up medications from the pharmacy. By taking over these time-consuming but simple tasks, Moxi enables nurses to focus on patient care, where their skills are most needed. “Nurses need the time and space to deliver care and patient education at the top of their license,” said Ric Cuming, Ed.D., MSN, RN, NEA-BC, FAAN, chief nurse executive and president, ChristianaCare HomeHealth. “Moxi will be doing those hunting and gathering tasks such as getting equipment and supplies, which nurses are doing today but don’t need to be doing.” Cobots are designed to share workspace and interact directly with people. In ChristianaCare’s initiative, the Moxi cobots will be integrated with the Cerner Corporation electronic health record (EHR) platform and use artificial intelligence to proactively identify when nurses will need equipment, supplies, medications and lab tests. The Moxi cobots will be deployed to 11 inpatient units, partnering with more than 400 nurses. The American Nurses Foundation grant will enable ChristianaCare to evaluate the impact of cobots on nursing practice with the goal of scaling the technology if successful. “Moxi is not a replacement for a nurse or nursing position — or any position,” Cuming said. “It is an additional resource for nurses and their teams. “With robotic technology, we are using resources wisely and effectively, creating more efficient workflows, reducing repetitive tasks and freeing up nurses’ time for the complex clinical work that they excel at doing.” Reimagining Nursing ChristianaCare is one of 10 grant recipients from the American Nurses Foundation Reimagining Nursing (RN) Initiative. “We are proud that the American Nurses Foundation has the confidence in bold nurse-led ideas that will lead to large-scale, replicable change,” said Katherine Collard, MS, RN-BC, chief nursing informatics officer at ChristianaCare. “This grant will support nurses at ChristianaCare and our nursing colleagues across the nation in realizing their full potential, giving them the tools, resources and power to improve health care now and in the future.” With the American Nurses Foundation grant, ChristianaCare will conduct research on driving nursing outcomes through robotics. “We have a transformative opportunity to generate new knowledge and to move the science forward around robotics in nursing and in health care,” said Susan Birkhoff, Ph.D., RN, nurse scientist at ChristianaCare. “Through research, we will study Moxi’s impact to nursing caregivers that will have broad implications for nursing practice, workforce and education,” she said. ChristianaCare began exploring the potential of robotics to support Nursing with two Moxi cobots acquired in February, funded through the generosity of donors including Good Samaritan, Inc. and E.J. “Woody” Rice. With the grant, said Birkhoff, ChristianaCare will take Moxi to the next “bold frontier,” adding three more cobots with the goal of automating and optimizing nurses’ workflow without interrupting care. With five total cobots, ChristianaCare will be home to the largest number of Moxi robots in health care. The Little Bot That Can Before Moxi can become fully part of the care team, it must learn to navigate the hospital and respond to the nurses’ needs. Using artificial intelligence, Moxi is mapping out Christiana Hospital through sensors and other machine-learning technology so that the cobots can ultimately navigate and work autonomously. “When the Moxi cobots are fully integrated, we anticipate that they will complete up to 200 delivery tasks a day,” Collard said. “By making point-to-point deliveries, Moxi can save nurses hours of time and thousands of steps.” Designed to be compatible with the busy environments of hospitals, Moxi’s features include: Social intelligence: Moxi won’t bump into people or objects in hallways, waves when it sees someone new and happily poses for selfies. Mobile manipulation: Moxi can learn to use its robotic arm to operate existing automatic doors and elevator panels. Human-guided learning: The more Moxi is used, the more Moxi learns and adapts to the environment and specific ways of doing things. Friendly and safe design: With heart-shaped eyes and a friendly appearance, Moxi is designed to navigate safely and get the job done so nurses can focus on patient care. “What Moxi is doing in health systems like ChristianaCare is really transforming the way we think about health care and allowing staff to focus on the people in the hospital as opposed to the tasks,” said Dr. Andrea Thomaz, CEO and co-founder of Diligent Robotics, which created Moxi. “Robots are not something way in the future. Our robots work side-by-side with humans to ease the stress and workload of one of the most demanding jobs in society, nursing. The partnership between Diligent and ChristianaCare shows that the future is now.” Hospital Helper Directly from the Cerner EHR, Moxi will be able to anticipate clinician and patient needs and perform tasks without human involvement. Examples could include: Delivering items to patients based on nurses’ order requests. Making rounds across units to deliver lab samples on collections completed in the electronic health record. Making just-in-time deliveries of pharmaceuticals not stocked on the floor. Prioritizing tasks based on the nursing workload in a unit, so that the busiest nurses will get help first. “Connecting Moxi to the existing technology that clinicians use on a daily basis is key to making it easier to anticipate needs so clinicians can spend more time on patient care,” says Eva Karp, DHA, MBA, RN-BC, senior vice president, chief clinical and patient safety, Cerner. “Moxi could make a real difference in a nurse’s day — alleviating burnout and staffing shortages, which have become especially prevalent since the pandemic.” Incorporating the electronic health record into Moxi is part of the study funded by the American Nurses Foundation. “It’s absolutely in the best interest of our patients that Moxi can work alongside nurses so we can spend more time working directly with our patients to do what we do best,” said Pam Owen, MSN, RN-BC, nurse manager on 7E, one of the pilot units. “And Moxi brings a smile to people’s faces.” Fast Facts About Moxi Works in 22-hour shifts. Needs only two hours of charging time. Weighs about 300 pounds. Can carry a total weight of 70 pounds. Gender-neutral. Pronouns are “it” for a single Moxi cobot and “they” for more than one. Named one of America’s Greatest Disruptors in 2021 by Newsweek and one of the Best Inventions of 2019 by Time Magazine. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.
UMW Psychological Trauma Expert Laura Wilson can help with your coverage
It was a typical spring weekend in Buffalo that was shattered by another mass-shooting. The incident was the 198th to be classified a 'mass shooting' in America so far this year. The 18-year-old man who allegedly shot and killed 10 people at a Buffalo supermarket Saturday afternoon was motivated by hate, authorities said. The Tops Friendly Market where the shooting took place is located in the heart of Buffalo’s Black community and 11 of the 13 people shot by the White suspect were Black, officials said. “This was pure evil,” Erie County Sheriff John C. Garcia said at a Saturday news conference, calling the shooting a “straight up racially motivated hate crime from somebody outside of our community.” The US Department of Justice is investigating the shooting “as a hate crime and an act of racially-motivated violent extremism,” according to a statement from US Attorney General Merrick Garland. May 16 - CNN Once the news coverage fades, there will still be so many co-workers, first responders and families left to grapple with incidents with this level of trauma and horror. If you are a reporter looking to cover the issues survivors of mass-shooting events might face, then let us help. Dr. Laura Wilson is a clinical psychologist whose expertise focuses on post-trauma functioning, particularly in survivors of sexual violence or mass trauma (e.g., terrorism, mass shootings, combat). Her research interests extend to predictors of violence and aggression, including psychophysiological and personality factors, as well as indicators of PTSD following mass trauma, long-term functioning among first responders, outcomes among survivors of sexual violence and the influence of media on mental illness stigma. Dr. Wilson is available to speak with media, simply click on her icon to arrange an interview today.
Expert opinion: Why aren't mass shootings considered acts of terrorism?
With tragic news of a mass shooting in Buffalo this past weekend, and along with it evidence that the massacre was racially motivated, some leaders and citizens alike are calling to have this crime considered an act of terrorism. Though that may be the immediate reaction of some, Augusta University's Dr. Lance Hunter, associate professor of political science in the Katherine Reese Pamplin College of Arts, Humanities, and Social Sciences, explains why there's a lot to consider before rushing to brand an action as terrorism. “We argue that it’s very important to consider these acts of domestic terrorism if they fit the definition, because it’s easier for governments to monitor individuals that may possibly carry out these attacks,” said Hunter. “Looking at the incident in Buffalo, in my estimation and based on the evidence that I’ve seen, it fits all the criteria to be considered a form of domestic terrorism.” If that's the case, then why are people reluctant to consider mass shootings an act of terrorism? “I think individuals at times tend to have a preconception that terrorism tends to be something that’s carried out by ISIS or Al Qaeda, or a group of organizations such as that, and if it’s an individual outside of those organizations, it may not be considered terrorism. But when you look at the actions, they clearly fit the criteria for terrorism. Secondly, I think it’s the form of the attack type that does matter a lot, regarding people’s perceptions.” When it comes to domestic terrorism, what about privacy rights? What about an invasion of privacy? "We’re not arguing to create a policy saying we are constantly monitoring people for no reason at all," said Hunter. "What we’re arguing is someone who’s showing extremist tendencies and then also a tendency to possibly violently harm people, are there warning signs? In a lot of cases of mass murders, there are warning signs. If these individuals are monitored more closely, it’s not 100% guarantee these attacks will be prevented, but the likelihood will be much greater it could have possibly been prevented and we’ve seen this throughout a lot of cases and our research.” Dr. Lance Hunter is an assistant professor of political science with a background in international relations. His research focuses on how terrorist attacks influence politics in democratic countries and how political decisions within countries affect conflicts worldwide. Hunter is available to speak with media about this important topic - simply click on his icon to arrange an interview today.
School to provide increased access to preventative health services for young students so they can learn, grow and thrive To address health issues at the earliest and most preventable stages, provide whole child health, and advance health equity in the community, ChristianaCare opened a new school-based health center at Kuumba Academy Charter School in Wilmington on Friday, May 6th. The creation of the center, made possible through ChristianaCare’s partnership with the Community Education Building (CEB), which houses Kuumba Academy, means that students at the kindergarten-through-8th grade school will have increased access to an array of health services. “At ChristianaCare, we recognize the comprehensive health needs of adolescents in our community and are committed to partnering and using our resources wisely and effectively to expand our school-based health centers,” said Bettina Tweardy Riveros, J.D., chief health equity officer and senior vice president of Government Affairs and Community Engagement at ChristianaCare. “We know that childhood trauma adversely affects the ability of children to learn and build healthy relationships and it increases their risk of mental health issues and lifelong chronic disease. The opening of our school-based health center at Kuumba Academy means that ChristianaCare can support medical and behavioral health services and wraparound social care our children need, so we can positively influence their health, their education and their futures.” With the latest opening, ChristianaCare now operates 21 school-based health centers throughout the First State, in partnership with the Delaware Department of Health & Social Services, the Delaware Division of Public Health and several school districts. Kuumba Academy students, who spoke at an event Friday to celebrate the grand opening, will have access through its school-based health center to the following: Comprehensive behavioral health services. Crisis intervention and suicide prevention. Substance use disorder treatment. Tobacco cessation. Nutrition and weight management. Physical examinations. Health screenings. Treatment for minor illnesses and injuries. Reproductive health. In addition, Kuumba Academy students also will have access to resources that help their families surmount obstacles such as transportation, challenging appointment times, and worries about cost and confidentiality. “Kuumba Academy remains committed to meeting the needs of the whole child and family,” said Sally Maldonado, head of school at Kuumba Academy, the mission of which is to provide an innovative learning environment for the whole child from kindergarten through eighth grade. “The opening of this school-based health center means that our students and families will have daily access to the high-quality behavior and health services that they deserve, and we are grateful to ChristianaCare and CEB for their partnership. We are beginning to see ourselves on the other side of this pandemic and we are energized to emerge with these newfound partnerships focused on health and wellness for our village.” ChristianaCare has partnered with CEB and Kuumba Academy on community-focused health initiatives in the past. In February 2021, ChristianaCare provided more than 800 vaccinations to community members and staff at CEB. On February 7th of this year, ChristianaCare vaccinated 38 people, including 19 children, against COVID-19. This added to the more than 6,000 vaccinations that ChristianaCare Community Health has administered since 2021. “At CEB, we understand the importance that health plays on a child’s ability to learn and succeed,” said Linda Jennings, CEO at CEB. “We are beyond excited to partner with Kuumba and ChristianaCare to launch the Kuumba Academy School-Based Health Center at CEB and add to the list of holistic and integrated support we provide to students and their families.” Today’s event coincides with Better World Day, an annual, national event on the first Friday in May. During Better World Day, students showcase their learning about initiatives that they believe will have a positive impact on their community and the world. Through collaboration and acts of service, students learn the power of their voice to make change. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About Kuumba Academy Charter School Kuumba Academy Charter School’s mission is to provide an innovative learning environment for the whole child from kindergarten through eighth grade. Our directors, staff, and families share the core belief that parents are children’s primary educators. KACS parents, in partnership with teachers and administrators, believe that every child can maximize his or her learning potential given the opportunity to do so. In response to the outcry from Wilmington parents looking for a high-quality public education and increased access to arts education for their children, Christina Cultural Arts Center leaders, parents, and community supporters took action and were granted a Department of Education charter to create Kuumba Academy Charter School (KACS) in 2001. KACS was the first school model in the state that partnered a public charter school with a nonprofit community organization. Christina Cultural Arts Center (CCAC) and KACS form a unique nonprofit/public school partnership committed to educational excellence. Through the innovative union of academics, arts, technology, and family engagement, each KACS student’s individual learning style is nurtured—resulting in creative learners who are agents of positive change in the community. The CCAC/KACS model is regarded by many as the single most significant achievement in Wilmington’s post public school desegregation history. About the Community Education Building (CEB) CEB was established in 2012 after Bank of America donated the former MBNA Bracebridge IV building to The Longwood Foundation. Living up to its commitment of increasing access to education, the Longwood Foundation created CEB as an independent entity, and transformed the space into an ecosystem to support the social, emotional, physical, and academic development of Wilmington’s youth. CEB is an innovative co-location and shared services model. Focused on supporting the entire family, CEB offers vibrant programs and support systems that provide a sound foundation for each student. It serves as a hub for families by offering services such as healthy meals, life coaches, and mental health services. This model leads to deeper family engagement in their child’s learning and allows schools to focus on teaching and learning, not operations and overhead. CEB is an educational ecosystem that holistically integrates programs and resources for students and their families, ensuring that every student has an equitable opportunity to succeed.
Levity Aside, the 2022 White House Correspondents Dinner Reminded Us of Our Mission
As expected, Trevor Noah, host of Comedy Central’s “The Daily Show” did a fantastic job presiding over last Saturday night’s White House Correspondents’ Association dinner. True to form, Noah didn’t hold back, delivering some clever comedy that poked fun at everyone - both on the right and left. No one, including President Biden, was spared. What’s notable is that it’s been a long time since the WHCA event was attended by the President. Six years to be exact. And while it provided a great platform to lighten the mood and share some laughs, it was the message on the role that a free press plays in a civil society that Noah spoke to that stood out. His speech also reminded us of the important role our university and corporate clients have in helping national and local media find and connect with credible experts for their stories. Here are some highlights of the speech: Noah reminded us just how fortunate we are to live in a society where the media plays a critical role in our democracy. “So as we sit in this room tonight, I really hope we all remember what the real purpose of this evening is. Yes, it’s fun. Yes, we dress nice. Yes, the people eat, they drink, and have fun. But the reason we are here is to honor and celebrate the Fourth Estate and what you stand for — an additional check and balance that holds power to account. And gives voice to those who otherwise wouldn’t have one." Noah went on to focus on the importance of local media: "I’m not just talking about CNN or Fox or any of the other major organizations. I’m talking about everyone.” “Every single one of you, whether you like it or not, is a bastion of democracy,” Then, Noah went on to underscore the importance of a free press by addressing the Ukrainian invasion and the way Russia has violently suppressed its media outlets and free speech. Noah said: “If you ever begin to doubt your responsibilities — how meaningful it is — look no further than what’s happening in Ukraine. Journalists are risking and even losing their lives to show the world what’s really happening. In America, you have the right to seek the truth and speak the truth even if it makes people in power uncomfortable. Even if it makes your viewers or your readers uncomfortable. You understand how amazing that is? I stood here tonight and I made fun of the president of the United States and I’m going to be fine. Do you really understand what a blessing it is? Maybe it’s happened for so long, it might slip your mind. It’s a blessing.” Noah then reminded us that we all have responsibilities by asking everyone in the room this important question: “Ask yourself this question. If Russian journalists who are losing their livelihoods and their freedom for daring to report on what their own government is doing — if they had the freedom to write any words, to show any stories, or to ask any questions, if they had basically what you have, would they be using it in the same that you do? Ask yourself that question every day because you have one of the most important roles in the world.” It was a very fitting end to an event that has in a lighthearted way since 1920 allowed us to laugh at our differences and come together across the aisle. I hope as you begin your week, you will remember that while the news is a business, our role in educating the public, countering mis/disinformation and speaking truth to power is something we can’t take for granted. President Biden in his WHCD remarks said it best: “I mean this from the bottom of my heart, that you, the free press, matter more than you ever did in the last century,” he said. “You are the guardians of the truth.” A link to the full broadcast of Trevor Noah’s remarks at the 2022 White House Correspondents Association is here:
UConn Expert Weighs In On 'What Drives a Black Mass Shooter?'
“We would be missing a critical moment," says Dr. Wizdom Powell, "for us to look at the systems that we have set up and ask ourselves, are we serving every person who has a mental health need well, and if we’re not, what are we going to do about it?” Director of the Health Disparities Institute and associate professor of psychiatry at UConn Health, Dr. Powell studies the impact of modern racism and gender norms on African American male health outcomes and healthcare inequities. In a recent interview with the Amsterdam News following a mass shooting incident involving an alleged Black suspect, Dr. Powell weighed in the ways in which implicit racism can frame how law enforcement classifies shootings, the importance of deconstructing harmful racial and gender stereotypes, and the delivery of mental health services to communities and individuals in need: “When you call something gang violence, I think people’s empathy goes down to zero because they think those people are killing themselves,” said Powell. “You know, it’s their problem. Nevermind the victims.” Powell said that in the event of a mass shooting incident there is usually a “sympathy” conveyed for a person as a “complicated human” as opposed to a person of color who was involved in a gang shooting. “When do you get a full picture of that person? Who they were as a child, all of the traumas they experienced, their lack of resources,” said Powell. Powell thinks there’s a conflation in general between individuals who are mentally ill and those who commit mass shootings. She said mass shootings are a massive public health crisis with many factors contributing, with mental illness being one of many. ********** Powell said that the emotionality or interior lives of Black men are always spoken about with an undue amount of concentrated attention on their anger. She strives to deconstruct the stereotype of the ‘angry Black male.’ She said that there is a prevailing presumption that anger is somehow bad or pathological when it’s actually a legitimate response to emotional suffering and injustice. So when an incident that fits the stereotype of the ‘angry Black male’ occurs, people hyper focus on it because it confirms their bias. “I think there is a disproportionality in our reporting about these incidents by race,” said Powell, “we also tend to paint the picture of these shooters more sympathetically, when the shooters are non-Hispanic white males as opposed to males from other socially marginalized groups.” In the 1960s, said Powell, there was a shift in the way that the field of psychology and psychiatry viewed Black men and their symptomatology while civil rights protests were erupting around the country. Prior to the ’60s “middle class, white housewives” were diagnosed with schizophrenia more often, but there was a sharp uptick among Black males afterwards. “Again, reminiscent of an earlier time where Black people’s quest for liberation was pathologized,” said Powell. Powell said that health and science is still at the “tip of the iceberg” in identifying symptoms of depression in Black men. She said her studies have found that societal racism or experiencing racism or secondary traumas of racial reckoning is definitively at the root of Black and Brown male depression. Dr. Powell is available to speak with media – simply click on her icon now to arrange an interview today.
With an estimated 1.5-million faculty in the US and a near 50,000 growth in UK-based academics in the last decade (to 225,000), universities and colleges have a whole range of interests and expertise on offer. In fact, despite rumours to the contrary, academia is a large and growing global ‘industry’. If you’re responsible for external relations, communications, marketing, civic engagement, knowledge exchange - or any other aspect of external engagement or “connectedness” in a university or college - then the ability to choose which faculty experts you selectively promote and publicise can be a very tough assignment. I’ve had first-hand experience with this. I was once in that very position - trying to keep up with the opportunities and the expectations afforded by 800 academics at just the one mid-sized UK institution where I worked. With the benefit of that firsthand experience and having since worked with more than 100 higher education institutions in the UK, Europe and North America, here are a few observations and also a few tips on how to organize your expertise: Approach #1: The Focus on Expertise Clusters An approach taken by some universities nowadays is to promote their expertise as a group of “grand challenges” or “beacons of excellence” - drawing together as many areas of research expertise under (usually) three or four headings. While identifying “token clusters” of expertise for focus and prioritisation may seem logical, this approach doesn’t really work. It may help with internal politics but it fails to generate enough precision to be relevant to various communities such as the media and industry. Approach #2: Selectively Promoting Key Experts One trap that universities can also fall into is to focus on a small group of academics who appear to be more suitable to promote. The reasoning for this approach is often driven by the need to have a manageable number for internal communications/press office staff to work with. The easy route to take is to just work with academics who are more keen to work with comms staff in promoting their work and who are already at ease in speaking to the media. Selection of experts on these factors, while important, isn’t the optimal way to build up the profile for the institution with key audiences. First off, this approach often doesn’t yield the diversity that audiences such as journalists and potential student and faculty recruits want to see represented. This approach will also miss the mark if it just plays to popular disciplines or hot topics. Being more inclusive to promote a wider range of disciplines and specialized topics is better value all round. Approach #3: The Faculty “Expertise Audit” I’ve seen institutions make many mistakes in positioning their faculty as experts, given it’s a proven way to differentiate brand, build profile and reputation. That’s why I’ve started to work with several universities on what I refer to as a “faculty expertise audit”. This brings a more structured process that helps prioritize key areas of research expertise and identify specialist experts. The audit also looks at the resources and overall capacity that universities have available to support an “expertise marketing” program that optimizes all these elements to significantly boost performance. Start with The Business Case for Expertise At the heart of this more structured, targeted audit approach is ensuring you are generating “return-on-investment” and “value-for-effort.” A good starting point is to ask: Where is the budget coming from? Where is current and expected demand for your programs? When starting this assessment, you have to think longer than a year out. Instead, look very hard and in detail at the next three to five years (the typical cycle of research investment and university strategies) and identify which expertise is most likely to solve the problems and consequential explorations that governments, industry, benefactors/donors, and funding agencies will want to support. I’m not saying that research areas without such sizable levels of predicted investment should be ignored - far from it - but we are in a competitive climate and universities now have to secure ‘orders’ (for applied and contracted expertise) that will ensure institutional sustainability and success. In turn, that success will allow investment in other areas that are socially vital but financially a weaker bet as regarded by funding sources. Having proven where research funding is most available, pressing and externally directed, then the audit is designed to identify and match the institution’s research talent to these requirements. These audits involve shortlisting, enlisting and then coaching the appropriate academic experts. The best results come from one-to-one sessions with academics which create buy-in and yield a more detailed marketing plan to leverage your experts. While more inclusive, this is an efficient process designed to create a “shared roadmap” for where the university and the academic both want to take their expertise. A large part of this roadmap then covers off other important activities such as creating a more discoverable and engaging online presence with enriched academic profiles that perform far better than the traditional “faculty directory.” Keeping online academic profiles fresh, content-rich, jargon-free, and compelling makes the job of expert ‘mining’ so much easier. Developing a sustained program of content with an organized lead generation process is also necessary. These extra steps are where many universities miss the mark. The result is a significant loss of inbound opportunities for research grants, consulting revenues, academic collaborations as well as local and global media coverage. I recently spoke with a Vice Chancellor of a prominent UK University who admitted that they as an institution deserved a failing grade when it came to promoting their faculty research achievements, saying that he “doubted any of their academics would be happy with the way their work was being promoted online.” This is an important aspect of the faculty audit. As a consultative process, it is non-threatening and we’re listening to staff and academics. That not only enriches the information the University has to promote its brand better, it also helps to enlist the support of the academic community who see that the university cares and that it is getting their input to put together a plan – both for the university and for individual academics. The academic is happy (they understand the value for them personally and for their institution); the University is happy (it is able to focus and prioritise its expertise in an evidence-based manner), and Communications and press office staff are happy (they have so more to work with in connecting the work of the University to a variety of local and global communities). The Benefits of A Faculty Audit Having completed many of these, I’ve seen very clearly, the results of a well run Faculty Audit process that without exception yield an excellent return on investment. Here are just some of the benefits to consider: Greater Insights: Gain a deeper understanding of the hidden strengths and opportunities within your academic ranks. Better Planning: A detailed report from a Faculty Audit enables a more strategic approach to planning where faculty research and expertise can support various programs within the University - such as industry engagement, media coverage and recruitment. Building Trust: When conducted by a third-party, a Faculty Audit is seen as more credible and less prone to perceptions of internal bias. More Engaged Faculty: Increased collaboration with faculty is gained through a more consultative process that builds “shared awareness” and enables more proactive support of their research. Increased Capacity: Producing more proactive content with faculty yields better results in terms of media coverage, research engagements, etc. Demonstrate Diversity: A better understanding of expertise that goes beyond the “usual suspects” to engaging a more diverse set of faculty to promote the University. News Coverage: Positioning your faculty and their research in a more relevant way aligns with the interests of the outside world and what's on the mind of outsiders. Less Stress: A more proactive, well structured plan helps everyone to synchronise activities better versus scrambling too much to meet deadlines in the “here and now.” Is a Faculty Audit Right for Your Institution? Here are some key considerations when evaluating the value of a Faculty Audit for your institution. You are ideally suited to undertake a faculty expertise audit if: You have a stretched workload where there's little capacity for proactive comms. You're tending to turn to the same academics for expert commentary in the media or elsewhere. You tend to get complaints (or mild mutterings) about not supporting academics enough. You don't have time to get to know the range of academic experts in your institution - especially new arrivals or eager early career academics. You've adopted an 'inside out approach' rather than one that engages with the interests of the outside world and what's on the mind of outsiders. There's weak management of expectations with the academic community - and a need for clarity and shared pathways for publicity. You're operating too much in the here and now and don't have the time to plan for future events, milestones and opportunities. You want to be more strategic in your comms and engagement - and make a real difference via attracting interest, income and investment. You don't have an integrated approach to comms (where content can be repurposed and recycled). You want more global reach and presence and can exploit digital tools to enable this. Additional Resources Academic Experts and the Media (PDF) This report, based on detailed interviews with some of the most media-experienced academics across the UK and United States draws on their experiences to identify lessons they can share in encouraging other academics to follow in their path. Download the UK Report Here Download the US Report Here The Complete Guide to Expertise Marketing for Higher Education (PDF) Expertise Marketing is the next evolution of content marketing. Build value by mobilizing the hidden people, knowledge and content you already have at your fingertips. This win-win solution not only gives audiences better quality content, but it also lets higher ed organizations show off their smarts. Download Your Copy Click Here for Additional Resources
