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Over 2850 people supported by eye health education and vision screening delivered by Villa Vision
“Aston University and Aston Villa Foundation have a strong social purpose and the successful delivery of Villa Vision in our local schools demonstrates this perfectly. Eyesight problems shouldn’t hold any child back.” Jack Dromey, MP for Birmingham, Erdington The Villa Vision initiative is raising awareness of the importance of eye health to children in schools and individuals in local community setting It is a joint project between the Aston Villa Foundation, Aston University’s Optometry School and optical lens supplier Essilor Vision for Life Jack Dromey, MP for Birmingham Erdington, visited Aston University campus to learn more about it Jack Dromey, MP for Birmingham Erdington, visited Aston University campus on Friday July 23 to learn about a unique initiative to deliver good eye health to communities in Birmingham. Villa Vision, a joint project between the Aston Villa Foundation, Aston University’s Optometry School and optical lens supplier Essilor Vision for Life, aims to benefit the local community through the provision of free eye care and to raise awareness of the importance of eye care for all. Pupils from the poorest backgrounds are more likely to suffer from uncorrected vision problems. Left untreated, vision problems may result in the need for more learning support at school and can lead to health and vision consequences in later life. Aston University worked alongside the Aston Villa Foundation and Citizens UK to listen to the local community, which identified that children and adults in the local area face a number of challenges when it comes to accessing eye care, including a lack of parental support, awareness, accessibility, language barriers and a misconception about cost. In addition, it has been shown that children from less affluent areas are nearly 30% less likely to have an eye test than children from more affluent areas, with this number significantly increasing among adults. Funded by the Premier League and the Professional Footballers’ Association (PFA), the project is designed to fill a crucial lack of knowledge surrounding the importance of having an eye test and how preventative measures can ensure, among a host of benefits, a lifetime of good vision. The Villa Vision team is delivering a programme of eye-health awareness lessons in the classroom, as well as free vision and colour vision screening, followed by a more comprehensive eye test and free glasses to those children who require them, using a fully operational custom-designed mobile eye care unit. So far, the initiative has engaged with over 1750 local children and adults through classroom workshops and have vision and colour vision screened around 1100 local primary aged children. Jack Dromey, MP for Birmingham, Erdington, said: “Aston University and Aston Villa Foundation have a strong social purpose and the successful delivery of Villa Vision in our local schools demonstrates this perfectly. Eyesight problems shouldn’t hold any child back.” “Poor vision can often go unnoticed, particularly amongst children so Villa Vision will provide the opportunity for children to have a free vision screening check at school. In addition to this, for those children requiring further investigation the initiative will also provide a full eye examination and glasses if required for free using a fully equipped mobile eyecare unit.” Nikhil Sonpal, Villa Vision project manager and optometrist said: “Children may not always recognise whether there is something wrong with their vision and it is particularly damaging if vision problems go undetected. “We understand that, particularly in more deprived communities, many children and adults may face a number of significant challenges and barriers when it comes to accessing eye care services,” Mr Sonpal added. Dr Angela Jeffery, director of regional strategy at Aston University, said: “Engaging with communities on Villa Vision has provided insights into the challenges local people face and helped to shape Aston University’s Civic Agreement.” “Our approach to public engagement draws on innovative community-facing activities across the University and we are constantly developing new and exciting ways of engaging with the public and look to the diverse communities around us to contribute, collaborate and coproduce initiatives with us.” Professor Leon Davies, professor of optometry and physiological optics and head of the School of Optometry at Aston University said: “We are delighted to be working with Aston Villa and Essilor to share our clinical and research expertise in providing evidence-based eye care. “Designed for our region, Villa Vision will benefit our local community through the provision of free eye care and by raising awareness of the importance of eye health for all.”

A photo speaks louder than words. That’s the proverbial premise behind the Savannah H.O.P.E. Photovoice Project, a visual, community-based research project led by Georgia Southern University researchers that helps identify social, cultural and physical barriers that Black mothers in Chatham County face while breastfeeding. The project won a 2021 Health Innovation Award from Healthy Savannah. As part of a Centers for Disease Control and Prevention’s $3.4 million grant, Healthy Opportunities Powering Equity (H.O.P.E.), the localized project allows those who seldom have the chance to voice their concerns share their experiences with the hope of creating social change. Double Eagle Christina Cook (’16,’19) has assisted Savannah H.O.P.E. Photovoice Project lead Nandi Marshall, DrPH, associate professor in the Jiann-Ping Hsu College of Public Health (JPHCOPH) and associate dean of Academic Affairs, for the last three years. First serving as the JPHCOPH graduate assistant while completing a master’s in public health and now as Marshall’s graduate assistant in the public health doctoral program, Cook has taken pride in helping others amplify their voices. In turn, she found her own. “Personally, what this has done for me is solidify my direction,” said Cook. “As someone who likes to navigate a lot of different paths, and someone who is an intuitive and does-this-feel-right type of person, doing the work has really led me down the path of what I want to do because I am very committed to a sense of justice.” The photovoice method, a groundbreaking visual research methodology that empowers marginalized individuals to document their experiences and communicate their concerns, was utilized, as participants captured images that represent local breastfeeding barriers. Some snapped shots in corporate settings and public areas without access to breastfeeding areas, while others hinted at a lack of family support or pushback based on cultural norms, captured with photos in familial surroundings. “A lot of them are physical barriers,” said Cook. “There is just not a space available. It was really surprising. Even in churches, one of the moms said that whenever she would go to church the only place for her to go was the bathroom. Or someone was ushered into the office to nurse there. “The other ones have been sociocultural like this is something that Black people don’t do or what family members would say. Or going into a public park and people just staring at the moms while they breastfed.” Sessions facilitated by Cook and Marshall allowed participants to talk about the photos, their perspectives and ideas for change with one another to help guide resolutions to overcome barriers for improved local breastfeeding equity. Marshall praised Cook’s integral role in the project. “She is by far an essential team member,” said Marshall. “Her involvement in community-based, participatory research allows her to implement her classroom knowledge while building on skills that will allow her to continue the work of achieving health equity when she graduates. Truly understanding how to engage communities and ensure they not only feel supported but cared for, is a skill that can’t be taught in the classroom. It comes from showing up, by being authentic, being present and keeping the needs of the community in the forefront. Christina continues to show up time and time again. She has proven to be invaluable and a tremendous asset in improving the health outcomes of the communities we work with.” If you are a journalist looking to learn more about the Savannah H.O.P.E. Photovoice Project led by Georgia Southern University and would like to connect with Double Eagle Christina Cook or Nandi Marshal - then let us help. Simply contact Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Aston University cyber security experts shape government policy around resilience of supply chains
"Cyber security of any organisation, inclusive of its supply chain, should be promoted in conjunction with other organisational targets, such as profitability, productivity and financial/operational risk management" Professor Vladlena Benson, Aston University Researchers from Aston University’s Cyber Security Innovation (CSI) Research Centre have been invited to respond to the call for evidence by the Department for Culture, Media and Sport (DCMS) The centre works with businesses to help improve resilience to cyber attacks It comes after a series of high-profile attacks on managed service providers affecting thousands of firms and compromising government agencies. Experts from the Cyber Security Innovation (CSI) Research Centre at Aston University have responded to a call for evidence by the Department for Culture, Media and Sport (DCMS) on cyber security in supply chains and managed service providers. The CSI centre works with businesses to help improve their security posture and develops state-of-the-art solutions for supply chain resilience and business continuity. Recent research1 from the centre explored organisational approaches to supply chain management in the West Midlands, specifically in the times of remote arrangements and when traditional business continuity practices in supply chain management have been challenged. It comes as two high profile attacks (SolarWinds and Kesya) on managed service providers threatened the world and brought to a standstill credit card processing for major retail chains in Sweden, while US government officials' personal data was compromised. The €6.9m TRACE project, an EU-funded scheme of which Aston University is a key partner, addresses these issues and kicked off on Friday 9 July 2021. Professor Vladlena Benson, director of the CSI at Aston Business School, recently attended a round table by the Minister of Digital Infrastructure. She said: “Based on the conclusions of our research, we make a recommendation that cyber security of any organisation, inclusive of its supply chain, should be promoted in conjunction with other organisational targets, such as profitability, productivity and financial/operational risk management. “The identification and promotion of synergies between cyber security, profitability and productivity is a strong driver to ensure that, at a senior level, organisations take responsibility and accountability for effective cyber risk management. Dr Donato Masi, from the CSI Centre at Aston University, said: “Profitability or productivity are close to the competitive advantage of the firm and security of the supply chain of any organisation underpins its longevity on the market it operates in. “Investment in cyber security measures, including supply chain risk assessment and counter-threat controls, should be viewed as a ‘cost of doing business’ and business success and/or longevity.” 1Find out more about the research of the CSI Centre here

Environmental scientist on heat wave in western U.S.
Jonathan Gilligan, Associate Professor of Earth & Environmental Science and Civil & Environmental Engineering at Vanderbilt University, is available for commentary on the recent heat waves and how climate change plays a role. Professor Gilligan's research focuses on global climate change and environmental policy. He also serves on Vanderbilt's Climate Change Research Network, which focuses on the reduction of carbon emissions from individuals and households. He can speak to how climate change is affecting our temperatures and future related trends we might see.

Social class has a significant role to play in career success in the United States. A growing body of research is shedding disquieting light on the extent to which working class Americans face discrimination in recruitment, pay and promotion – despite having a college degree. This demographic is up to four times less likely to get hired, 34% less likely to accede to leadership roles, and earns around 17% less on average than counterparts from middle or upper-class backgrounds. But while research is starting to document how class can impede or accelerate professional success, it remains unclear why these discrepancies exist. What are the mechanisms or dynamics at play that make it so much tougher for working class people to succeed than others? Goizueta Business School Assistant Professor of Organization & Management Andrea Dittmann has an interesting hypothesis. She believes that employees from different backgrounds can bring inherently different strengths and weaknesses to the workplace; advantages and disadvantages that speak to certain norms governing how we think about work and leadership. And it boils down, she says, to the way we work with others. “People from working-class backgrounds—those with blue-collar parents, who might be the first in their family to get a college degree—typically relate a certain way to other people. They are better connected to others, more team-like in their approach, than their middle-class counterparts who see themselves as more independent or unique,” says Dittmann. This team spirit could be working against lower-class employees, she says, in the sense that they see themselves or are perceived by bosses as being less adept at working autonomously or as individuals within organizations; and are therefore viewed by others as less poised to advance into roles of greater responsibility. On the flip side, this very capacity to work well with other people could actually give working class employees an advantage in team-based activities or cultures; an advantage that might translate into concrete benefits for organizations. To put this to the test, Dittmann conducted a series of studies aimed at unpacking how individuals perceive themselves within the context of work, and at the interactions that occur between employees and the workplace. Among these studies were qualitative interviews with MBA students from different social class backgrounds about their experiences navigating white-collar workplaces after graduating from college. She also ran a number of experiments to assess how well working-class people performed in teams and individually, and how environments that prioritize collaborative dynamics or interdependence might produce better experiences and outcomes for employees than environments geared to working individually or independently. A full article detailing Dittmann’s work is attached here and offers very compelling research showing how social class plays out in the workplace. It covers important aspects such as: The Catch-22 of Working Well with Others “It’s a kind of catch-22. Working class kids don’t make it into the gateway settings of school or college as much as middle-class kids in the U.S. They are significantly underrepresented in leading business schools like Goizueta, at roughly 15% of the student population,” she notes. “So, the higher-educational context—the talent pool for corporate America—is very much geared to a different social demographic and dynamic; one that inherently favors independent work ethics and approaches and sees them as the norm. Other ways of working, collaborating, and contributing risk are being undervalued as much as they are underrepresented.” When Considering Diversity, Companies Stand to Benefit “We know that companies that are more diverse perform better than others, and diversity needs to extend to social class. What my research and others are showing is that people from a working-class background tend towards behaviors that are more relational, that they are better at working together. If they fail to make it into the workforce in a more representative fashion, companies are basically missing out on opportunities to form better teams.” Faculty research like Dittmann’s is a critical element in Goizueta Business School’s drive to develop principled leaders who are better prepared to engage in the business of tomorrow. If you are interested in learning more, then let us help. Andrea G. Dittmann is an Assistant Professor of Organization & Management at the Goizueta Business School. She is an expert in the areas of diversity and inequality, particularly employees' social class backgrounds, aiming to promote equity and inclusion at work. Dr. Dittmann is available to speak with media about this research – simply click on her icon now to arrange an interview today.

England’s identity: fans sing football’s coming home, but what is home?
Sport matters to national identity. The pageantry of flags, emblems and anthems (both official and unofficial) load sport with symbolism and imagery of the nation. One of the key reasons governments spend billions of dollars to host sporting mega events is to build or reinforce a sense of national identity. However, national identity is fluid, not fixed. Sport offers an arena in which national identity can adapt and change. In England, where many civic institutions represent Britain as a whole, the men’s national football team is particularly important to English identity. In 1996, the country hosted the European Championships tournament. This coincided with the so-called awakening of English national identity, symbolised by the supplanting of the union flag with the waving of the Saint George’s cross at Wembley football stadium and the singing of a new fans’ anthem, Three Lions (Football’s Coming Home). In recent years, celebrating Englishness has often been linked to a narrow and exclusive imagery, which is said to marginalise ethnic minorities and those with a more socially liberal perspective, and has been tied to a football culture often associated with hooliganism. Yet now, as England have reached the finals of the Euros for the first time, the team and its manager, Gareth Southgate, have put football at the centre of a debate about English identity for the opposite reason. Is a more proud, inclusive version of Englishness emerging? Multicultural teams in a globalised world A recent graphic promoted by the UK’s Museum of Migration shows a stark picture of what England’s starting 11 would look like without immigration over the past two generations. With only three players without a parent or grandparent born overseas, the national team is held up as a microcosm of a diverse, multicultural population (although the absence of England’s significant Asian communities is glaring). To paraphrase historian Eric Hobsbawm, the imagined community of multicultural England seems more real as a team of eleven named people. As Southgate said before the 2018 World Cup: “In England we have spent a bit of time being a bit lost as to what our modern identity is. I think as a team we represent that modern identity and hopefully people can connect with us.” In many ways, this is old news. Sport in England and the UK (akin to national identity) has always been a multinational affair, owing to its colonial ties with the countries of the former British Empire. Whether it was Jamaican-born John Barnes scoring against Brazil in 1984, Kevin Pietersen (South African born) winning the Ashes in 2005, or Greg Rusedski (Canadian born), Johanna Konta (Australian born) or, more recently, Emma Raducanu (Canadian born) performing at Wimbledon, British sport has long reflected its colonial history and the tensions and contingencies that brings. Nor is this issue unique to England or the UK. In 1998, the French World Cup-winning team was both celebrated and attacked by pro- and anti-migrant voices for the multiracial makeup of their “rainbow team”, as a large proportion of its players – including its star Zinedine Zidane – had ethnic backgrounds in former French colonies in Africa and the Caribbean. The imperial legacies of Belgium, Netherlands and Portugal are also evident in the diversity of their respective squads. Beyond former colonial powers, most national teams are now more ethnically diverse than they were 30 years ago, due to globalisation and the naturalisation of foreign athletes. England’s quarter-final opponents Ukraine have fielded Brazilian born players Júnior Moraes and Marlos this year, and their captain Andriy Yarmolenko was born in Russia. In addition to historical, cultural and linguistic connections, there is a clear performance imperative: teams that embrace ethnic diversity often outperform teams that don’t. ‘Englishness’ and immigration What is significant about this moment is the wider political context in the UK – particularly the uncertainty over what is “English” national identity and, critically, what should it be. All this comes amid the fray of polarised debate over the issues of immigration and race in England, and the UK more generally. The prospect of a tighter, points-based system of immigration, which has now been introduced, was one of the key themes of the Leave campaign in the 2016 EU referendum. Had such a system been installed several decades ago, the graphic about the English team’s immigration history may well have been approaching reality. And without the talents of Raheem Sterling, Kalvin Phillips, Kieran Trippier and others, England fans may well have been lamenting another disappointing tournament campaign. Amid the euphoria of reaching a final, there remains much soul-searching, as well as division, among the English on the key questions of “who are we” and “what exactly do we want to celebrate”? Fans, quite rightly, are celebrating the achievements of the whole English team, as well as the activism of individual heroes like Sterling and Marcus Rashford. Yet while many fans embrace the diversity of the team, the booing of their own players taking the knee against racism – a gesture that originated in the US – shows that identity politics can still divide, on and off the pitch. In spite of the positive image of diverse modern England projected by this group of players and manager, it is unrealistic to expect football to navigate the current “culture war” and be able to consolidate a more progressive, inclusive vision of Englishness – at least on its own. Other civic, and possibly political, institutions are needed if England is going to mean more than “the 11 men in white shirts at Wembley”. Notwithstanding how people identify themselves in terms of their nationality, research shows that both hosting a football tournament and making successful progression through it can have a positive impact on national feelings of happiness and well-being. If England beat Italy at Wembley on Sunday and win Euro 2020, a feel-good factor will inevitably abound, which may be a springboard to unite a country that is still deeply divided.

Experts explore the gap between research and practice in disaster management
The COVID-19 pandemic has attracted public attention to crisis management globally, writes Aston University's Oscar Rodriguez-Espindola. Although authorities and international organisations are still actively and diligently trying to mitigate the impact of the pandemic, some of the attention is shifting towards understanding the decisions made and learning from our experience. Indeed, this experience has inadvertently shown different areas for improvement for emergency management systems. The experience gained during the pandemic should lead governments and organisations to refine crisis management processes to prepare for challenges ahead. Leveraging research and specialist groups have been essential to support and inform decisions, as these can provide key insights guiding policy decisions. However, the integration of research and practice should not take place at the response stage only, but as part of the core crisis management system at every stage. It is crucial to maintain and strengthen the relationships between research and practice forged during the pandemic for different emergencies in the future. With the increasing number of different disasters happening and the threats stemming from climate change, it is not surprising that between 1994 and 2013 around 1.35 million lives have been claimed annually by natural disasters. Therefore, the value of partnerships between research and practice needs to be strengthened and implemented globally. Academics from Aston University in the UK and the Universidad Autónoma de Occidente in Mexico have investigated the current status of the integration of research and practice for crisis management. A systematic literature review of decision models for humanitarian logistics has been used to understand the way these models have reflected the real conditions experienced by decision-makers and catered to their priorities. Afterwards, interviews with two civil protection authorities of the state of Sinaloa, Mexico, have been undertaken to understand the conditions faced by them for crisis management, their processes and their view of decision models to support crisis management in the country. Next, a multicriteria decision analysis was used to capture their preferences regarding the objectives set for humanitarian operations to develop an analysis of their priorities. Practice needs to be informed by research, but for that guidance to be impactful, research needs to have a thorough understanding of the conditions and challenges faced by practice. The literature focused on models for humanitarian logistics has shown that the engagement of academics with practitioners in the design of solutions to support decision-making has been declared in less than a quarter of the contributions, as shown in Table 1. That means the design of solutions is based on prior secondary information or founded on a theoretical basis, which is not necessarily reflecting the current reality faced by authorities. It is noteworthy that there is an increasing trend in the number of articles involving practitioners in recent years, with more than half of them published in the previous three years. Despite that growth, however, the relative percentage of contributions incorporating practitioners has never been beyond 40% of all the models published in any year, which highlights that there is still a long way to go to support research development. Table 1: Involvement of practitioners in the design of models for humanitarian logistics Our interviews highlighted that authorities perceive the potential of systems to improve information management forecasting and decision-making, but they also unveiled the concerns about these systems providing unrealistic or unfeasible solutions. Optimisation models are formulations in which a metric is maximised or minimised subject to a series of constraints. If the objective does not reflect the objectives and priorities of decision-makers, then results can be less relevant for decision-makers. For instance, models solely aiming to minimise cost would struggle to give useful solutions to authorities focused primarily on providing support to all the victims equally. Therefore, the lack of involvement from decision-makers can lead practitioners to be cautious about using decision-making models. To examine the link between contributions in the literature and the objectives and priorities of authorities, data about them was gathered and analysed using a technique known as Fuzzy-TOPSIS. The purpose was to identify the importance given to different objectives by authorities for different activities in order to rank them based on importance as shown in Table 2. Although humanitarian logistics are characterised by a focus on the overarching ideas of saving lives and reducing suffering, it is still surprising to note that cost was the least important objective for authorities. Conversely, more than three-quarters of the models surveyed are using cost as the main objective function, which makes it the most prominent objective in humanitarian logistics. As preferences from authorities seem considerably more focused on maintaining a reliable flow of support, with high levels of service and ensuring to reach the most affected population, our findings suggest a misalignment between research and practice. Hence, neglecting to incorporate practitioners in decision-making models for humanitarian logistics can lead to omitting their needs and priorities, rendering the models less effective to provide workable solutions. Table 2: Ranking of objectives from civil protection authorities Additionally, it is important that research guides and influences practice in relevant aspects for further development. For instance, understandably, the chaotic and urgent conditions faced by authorities in humanitarian logistics force them to prioritise response over any other considerations. Our interviews confirmed this, as they mentioned that even though sustainability is becoming a crucial element in regular times, it is undermined by the urgency of the response and only included in recovery activities. This is an aspect worth looking into because research has shown that sustainability can be integrated into crisis management, even with the potential to provide improvements in terms of efficiency. Hence, a more thorough integration between research and practice would allow to positively influence activities on the field based on findings and results proposed and tested by cutting-edge investigations. Overall, our findings suggest that despite the increasing remarks about the intention of joining research and practice, there is still a significant divide between them. Reducing that divide can be beneficial for both sides. More practice-informed research can allow to development of feasible solutions that can enhance the support provided to disaster victims in practice, whereas more research-informed practice can provide stronger foundations for effective decision-making and guide research to focus on key aspects to make it more impactful. Therefore, it is essential to put more emphasis on integrating research and practice from the roots, to make their interaction more fruitful. Current trends seem to be going towards that direction, especially with the current focus on the impact on research, but further efforts are required to motivate researchers and practitioners to work together to improve crisis management. This article was co-written by Oscar Rodriguez-Espindola, Pavel Albores, Hossein Ahmadi, Soumyadeb Chowdhury, Prasanta Dey from Aston University and Diego Chavira and Omar Ahumanda from the Universidad Autónoma de Occidente. This work was supported by an Institutional Links grant, ID 527666998, under the Newton UK-Mexico partnership. The grant is funded by the UK Department for Business, Energy and Industrial Strategy and delivered by the British Council. For further information, please visit www.newtonfund.ac.uk

Aston University experts look at how cash and social media are part of 'coping with success'
"It's the whole 'money doesn't make you happy' adage... two fifths of football players are bankrupt within 5 years of retirement, while a third divorce in the same period" Professor Andy Lymer, Aston University In this episode, Steve chats to Dr Tahmineh Tayebi and Professor Andy Lymer and the social media abuse and financial responsibility that comes with being a top footballer and athlete. Dr Tahmineh Tayebi looks at the linguistics of social media abuse. She starts by understanding the fans' perspective. They've invested time, money and trust in clubs/players and feel entitled to opinions/criticism - but the issue is the language used. Explicit and hateful language - often racist and/or violent - is the easiest to cope with, as it can be banned. But there's lots of "clever" offensive language which breaks no laws and is difficult to spot but still hurtful. Tahmineh discusses loose boundaries between freedom of expression and bullying. She also points to the recent social media boycott and the BT Hope United project. Professor Andy Lymer looks at the issues faced by wealthy players. He cited interesting research showing 2/5 of football players are bankrupt within 5 years of retirement, while 1/3 divorce in the same period. Players have short careers and either need to earn enough to last them with good advice or need to do something else after playing. However, Professor Lymer says many still quickly burn through their fortunes. He notes Britain is bad at educating people in dealing with money, especially in 'decumulation' - e.g. making it last, planning savings for pensions and downsizing. He points to various government-backed schemes/helplines which can help anyone. The big issue is top footballers attracting long queues of people wanting to advise their slice. Getting the right, trustworthy advice is the problem. In football itself, big clubs are guiding young, vulnerable players as part of their development, and various players' organisations also help, such as a 24-hour helpline. But the stats show us it's not enough, and Andy calls for the sector to do more in education.

Aston University experts explain what it takes to make a champion for EURO 2020 podcast series
"It's the age-old question... you need talent, drive, and luck. I always believed 'attitude' was one of the top attributes to becoming an elite athlete, but I've changed my mind" Professor Gavin Woodhall, Aston University In this episode, journalist Steve Dyson chats to Professor Gavin Woodhall and Dr James Brown about how far our genetic makeup can take us in the journey to becoming an elite athlete, and how attitude makes it all possible. Professor Woodhall looks at the question from a pharmacology and neuroscience angle. He explains the chemistry of the brain, and how neurones are wired to talk to each other. He references the importance of genetic muscle fibres but focuses on how high cognitive brain loads enable feet skills and positioning due to brain synapse connections, "pruned to be more efficient", with proprioceptors unconsciously guiding movement. Dr James Brown looks at the question from a ‘bioscience’ perspective. He explains that there have to be genetic and physical aspects but that these take years to refine, quoting research that ‘it takes 10,000 hours training over ten years to become elite’. He looks at family links and cites interesting monozygotic twin research that disentangles nature/nurture elements. He talks about well-known sports examples in relation to science - Tiger Woods, Robbie Fowler, Usain Bolt, Conor McGregor, Lennox Lewis and various cricketers. He mentions the YIPS (when elite sports stars start losing their edge) and how this can be overcome.

Gas boiler ban: how to make sure everyone can afford low-carbon heating
Most of us only think about central heating when it stops working or when the fuel bills arrive. So reports of an impending ban on gas boilers in the UK – and news that green alternatives such as heat pumps can cost over £10,000 – might have been a nasty shock for many. Most UK households rely on gas boilers, which are more efficient than ever, but still burn fossil fuels. As a result, domestic heating accounts for over a third of greenhouse gas emissions and almost half of energy consumption nationwide. Tackling climate change means changing how we heat our homes. But this is possible without turning warmth and comfort into unaffordable luxuries. Our research has looked at how business models can break this trade-off between people and the planet. One involves reimagining heating as a service. When buying a boiler, a customer typically pays someone to buy and install it. They then sign a contract with an energy company to provide the fuel and find another service provider to fix the boiler when it breaks down. Wouldn’t it be simpler to sign one contract with one company that could guarantee a steady supply of heat? A manufacturer would be responsible for installing the heating system and for ensuring it works. Since the manufacturer would be paid for delivering heat, you wouldn’t be billed for repairs or have to pay steep upfront installation costs – you’d simply have to keep up with flat monthly payments. By aligning the objectives of all parties, “heat as a service” allows the risks and rewards of investing in new technologies like heat pumps to be shared. Fuelling poverty Low-carbon technologies such as heat pumps can go a long way to achieving net zero targets. Unlike a boiler, heat pumps move heat from warm to cold spaces rather than generate it, operating in a similar way to air conditioning. Heat pumps run on electricity and can reduce greenhouse gas emissions if their power comes from low-carbon sources. Waste heat from sewage plants and other facilities can even be redirected to supply home central heating systems with the right infrastructure, such as district heat networks. But most UK homes have gas on tap, and new heating technologies are expensive to install and manage. Much of the required infrastructure needs to be funded. Heat pumps decarbonise home heating by replacing fossil fuel burning boilers. I AM NIKOM/Shutterstock Over two million households in England suffer from fuel poverty. This means that paying fuel bills would leave them with nothing left over for food and other necessities. More efficient, low-carbon heating can bring those bills down, but when faced with the decision to heat or eat, is it fair to expect people to invest in expensive technology? If these technologies are unaffordable, can we hope for the needed revolution in domestic heating? The slow adoption of rooftop solar panels and electric cars demonstrates what a hard sell these technologies can be for cash-strapped consumers. Technology is not enough. Instead, we need to change the business logic for bringing technology into our homes. Heat as a service Digital technology has made it easier for almost everything we use, from music to cars and clothing, to be delivered as a service. Record stores selling albums now compete with online streaming services which offer a vast library of music ready to be played with a monthly subscription. Taxi drivers and car dealers have had to adjust to ride-sharing services and even fast-fashion companies are now threatened by online rental services, which help old clothes find new purpose. Businesses offer software as a service and even manufacturing as a service, which take away the need for upfront investment and unexpected bills and allow customers to access and pay for what they need with a single fee or subscription. Heat as a service does something similar by cutting out the complexity of installing, maintaining and fuelling a boiler or heat pump. In the winter of 2017, over 100 UK homes were offered a heat plan, which guaranteed an indoor temperature for an arranged monthly fee. Customers often struggle to keep track of how much they spend on heating, so the plan offered some peace of mind. The trial involved collaboration between local authorities, an energy company and a boiler manufacturer, plus digital tool providers that helped monitor and control the temperature. Most participants found they were more comfortable and were more likely to consider low-carbon heating on its own, and particularly as part of an arrangement like heat as a service. Paying for heating technologies that are kinder to the planet is likely to be too expensive for lots of people. Relying on households to make these preparations on their own would also be disastrous for decarbonisation. A recent report by the International Energy Agency forecasted that less than 5% of the total emissions reductions needed to reach net zero by 2050 can be expected to come from such behaviour changes among the general public. Rather than expecting households to buy heat pumps, states and energy utilities should offer them low-carbon heating as a service. This article was co-written by Ahmad Beltagui, Andreas Schroeder, and Omid Omidvar, of Aston University




