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Aston University graduate takes boxing gold for Team England at Commonwealth Games
Delicious Orie came from behind to win Commonwealth Games men's super-heavyweight gold He beat India's Sagar Sagar in the NEC Arena to claim England's second gold of the day The 25-year-old graduated from Aston University in April having studied economics and management. Aston University alumnus, Delicious Orie, has won a boxing gold medal at the 2022 Commonwealth Games in Birmingham. The 25-year-old came from behind to win in the men's super-heavyweight fight, beating India's Sagar Sagar in the NEC Arena on 7 August to claim England's second gold of the day. Born in Moscow to his Nigerian father, Justin, and Russian mother, Natalie, he spent the first seven years of his life in the city of Voronezh, 520 kilometres from the Russian capital, before the family moved to London to escape racism and to seek a better life. There was another upheaval at the age of 11, when the family moved to Wolverhampton. He once again threw himself into his schooling, enjoyed whatever extracurricular activities were on offer and took advantage of the opportunities he was afforded. Delicious graduated with a first class honours degree from Aston University in April having studied economics and management (2020). Speaking to BBC Sport after the fight, Delicious said: “I was an emotional wreck earlier but when that final bell went, I knew I had it in the bag. “The only way I did it was through the support of the fans. “I had two rounds to prove myself and I'd never heard a roar like that. The English fans are the best in the world. “I was determined to not let anyone else win. I've never felt anything like this.” Kerrie Holland, director of alumni relations and development at Aston University, said: “We are just delighted for DJ for this amazing achievement. “He’s a fantastic ambassador for Aston University and has been so generous with his time to inspire alumni and students – including as the cover star of the 2021 alumni magazine! “We are proud of all of our Aston University graduates and I know the whole #TeamAston family will be celebrating Delicious’ Commonwealth Gold alongside him.” You can find out more about Delicious Orie’s story here.
Aston University interim Vice-Chancellor to present medals at Commonwealth Games 2022 in Birmingham
Saskia Loer Hansen will present the medals at the Gymnastics Artistic – Women’s Team Final ceremony The sport sees its athletes leaping, twirling and flying across a range of iconic apparatus The event starts at 0900 hrs on Saturday 30 July 2022 at Arena Birmingham. The interim Vice-Chancellor of Aston University will present gold, silver and bronze medals at the Birmingham 2022 Commonwealth Games. Saskia Loer Hansen will do so at the Gymnastics Artistic – Women’s Team Final ceremony on Saturday 30 July 2022 at Arena Birmingham. The sport sees its athletes leaping, twirling and flying across a range of iconic apparatus, earning points from a panel of judges. Some of the events and apparatus to be featured in the Games include balance beam, rings, uneven bars, pommel horse and vault. Saskia Loer Hansen, interim Vice-Chancellor at Aston University, said: “It will be a real honour to present the medals to the athletes in the Women’s Gymnastics Artistic ceremony. “As an Official University of the Birmingham 2022 Commonwealth Games I am delighted to represent Aston University at such an inspiring event that gives people a unique chance to see this generation of athletes perform and highlight Birmingham as a place for opportunity and success.” To find out more about the gymnastics artistic click here.
Aston University expert to talk on gender diversity and inclusion at major cyber security event
The Ethnic Minority in Cyber (EMiC) network's flagship event is supported by the Department for Digital, Culture, Media and Sport Attendees will hear from inspirational speakers looking at current and future initiatives to increase diversity in the cyber sector Dr Anitha Chinnaswamy from Aston University will be presenting a talk on gender diversity and inclusion in cyber. An Aston University expert and founding group member of Ethnic Minority in Cyber (EMiC) is set to present a talk at a major cybersecurity event on 28 April 2022. The EMiC network's flagship symposium is supported by the Department for Digital, Culture, Media and Sport and will take place at Edgbaston Park Hotel in Birmingham. Attendees will hear from inspirational speakers looking at current and future initiatives aimed around increasing diversity in the cyber sector and will also be able to provide feedback into the initiative and policies going forward. The symposium will consist of a keynote speech, invited talks, panel sessions and round table workshops. Dr Anitha Chinnaswamy from the Cyber Security Innovation (CSI) Centre at Aston Business School will present a talk on gender diversity and inclusion in cyber and the outreach work of the Centre with schools to increase representation. Simon Hepburn, CEO UK, Cyber Security Council is the keynote speaker. The EMiC network, of which Aston University is a founding member, is a pilot network for Black, Asian and Ethnic Minority cyber academia, professionals and businesses, with the long-term aim of significantly improving representation across the cyber sector. Dr Anitha Chinnaswamy, lecturer in cyber security management at the CSI Centre at Aston Business School, says: “I am looking forward to speaking at such an important event about an ever-important topic in cyber. “While there is a growing cyber security skills gap and high shortage in the UK cyber sector, a recent survey found that only 17 per cent of cyber professionals are from ethnic minority backgrounds across all cyber roles. “The cyber sector remains relatively nondiverse in terms of gender. Just 16 per cent of the workforce across these firms is female, compared to 28 per cent in other UK digital sectors. “Those filling senior roles, typically with six or more years of experience, are particularly nondiverse across a range of characteristics including gender, ethnicity, disability and neurodiversity. “For example, just three per cent of senior roles are filled by women.” Aston University’s CSI centre, led by Professor Vladlena Benson, is the only female-led cyber security centre in the Midlands region and serves on the UK Cyber Security Council (UKCSC), alongside Simon Hepburn its CEO, to promote professionalism standards in cybersecurity. Professor Benson, director of the CSI Centre at Aston Business School, said: “Aston University CSI is actively involved in shaping diversity policy, such as with the launch of the NCS22 strategy in Birmingham and enabling the Cyber Explorer programme as a first schools’ engagement for girls from diverse backgrounds. “As ambassadors we are passionate about working towards closing the gender gap. This will help pave the way for a future of gender diversity, and hopefully other types of diversity, in the cyber security field. “Our work with female students in a highly diverse Midlands’ landscape highlights the challenges that are yet to overcome with the levelling up agenda.” To find out more about the event please visit the site here.
EY Government and Public Sector Cyber Security team and the Cyber Security Innovation (CSI) Centre at Aston University won £180,000 in funding from the Department for Digital, Culture, Media and Sport Experts will work with the UK Government to find appropriate opportunities for investment in cyber security The research will map blind spots within the UK’s regional security innovation systems. Cyber security experts at Aston University will work with the Government to support its national cyber security strategy by mapping blind spots in the UK’s regional cyber security systems. The Cyber Security Innovation (CSI) Centre at Aston University will work with EY Cyber Security Consulting on the £180,000 project for the Department for Digital, Culture, Media and Sport (DCMS) to research and map the UK cyber security ecosystem. The project will consider the current environment, conditions and interventions that exist to influence or affect companies providing cyber security products, services or solutions to support and contribute to the development and growth of cyber security businesses in the UK. The aims of this research are to provide the DCMS with robust evidence of a region-by-region picture of where public, private, academic and industry support mechanisms are in place and to identify service and geographical gaps in their provision. It comes after the CSI Centre helped launch the UK government’s National Cyber Strategy 2022 in Birmingham at a special event last December, for which Aston University professor of cybersecurity management, Vladlena Benson, was an instrumental member of the organising committee. The current project will enable the strategy implementation to support the UK Government’s ambition to grow innovation and academic research in cyber. Dr Anitha Chinnaswamy, lecturer in cyber security management at the CSI Centre at Aston Business School, says: “From the datasets collected that includes different cyber security businesses, incubators, accelerators, clusters, academic centres of excellence and other different mechanisms from across the UK, analysis will be conducted to provide a region-by-region basis of practices involved. “The mapping of the cyber security landscape will also enable the enhancement of skills and diversity across the cyber security sector. “The diversity in cyber security market lags other digital sectors, with the cyber workforce consisting of only 15% females, 16% ethnic minority backgrounds and 9% neurodivergent. The results of this project will be an important contribution for the government to foster the growth of a sustainable, innovative, and internationally competitive cyber and information security sector.”
How to Show Your Smarts: A Proven Approach to Expertise Marketing
If you’re operating in a knowledge-based industry, you’re in the business of selling expertise. Unfortunately, many organizations in these expert-rich sectors take an ad-hoc approach to planning and executing their expertise marketing initiatives. As a result, they often lack coordination across departments and fail to leverage valuable assets such as talent, content, technology and media channels. By following some simple rules, you will see significantly better results. It Starts with A Conversation First we need to talk about cross-team collaboration. Expertise marketing is a team sport, so it’s vital that your star players are ready. Throughout your organization, there are a broad range of people who are eager to support this type of initiative.Don’t focus too much on roles or seniority levels. At this stage, it’s about having candid discussions with the people around you and then expanding the conversation. You could start by discussing the value of expertise with stakeholders in your organization and sharing how it would help you meet your targets. Or you could reach out to department leads and team managers to get their insights and generate ideas. Most importantly, you need to get to know people outside of your immediate circle and discover the hidden talent within your organization. Sometimes the best results come from surprising places. The ExpertFile Approach As we go through the key elements of an expertise marketing program, you might find that you’re already following some of our best practices. However, when we start working with our clients, we often find that their expert content is disconnected and scattered across various teams and channels. If this sounds like you, that’s ok – you just need a bit of help putting the pieces together. Below, we’ve provided an overview of our proven approach and its alignment with the 5 key elements of expertise marketing: Strategy & Talent: The first step is to assess your expertise bench strength in your organization at various levels. Using a range of evaluation tools and techniques, we set out to identify any hidden expertise in your organization and establish what each expert can contribute. By engaging experts to share their expertise early on, we can define a strategy and open up doors for a range of high-quality content. Storytelling: Now, we need to establish your strengths and how we can best position your experts for your target audiences. Not only do we want to create stories that highlight your core offering, but we also need to showcase your experts in the context of breaking news and emerging issues. This ensures that you are always putting out timely and relevant content for high-value audiences like journalists, conference organizers and other media professionals. Digital Experience: Once you know which topics are best for your organization, we need to boost audience engagement with rich online experiences. We audit any existing channels and develop comprehensive “content footprints” for your experts. These footprints map out the future state of your expert content – such as new webpages, speakers’ bureaus, improved expert profiles, multi-media and/or social content assets. Search & Discovery: All the planning in the world won’t help you if your content isn’t visible. At this stage, we look to optimize your channels and maximize your reach with new and existing audiences. By publishing your expert content in searchable formats, we can make your organization more approachable and discoverable across your owned channels, search engines, social networks and newsroom platforms. Measurement: To show momentum it’s essential that we measure and track important content metrics to ensure the expertise marketing program is meeting expectations. We focus on key metrics such as expert content contributions, visitor engagement, and direct expert inquiries. And because we consider this from the onset of a project, we’re able to accurately report on your return on investment (ROI).
Companies face unique marketing challenges during Olympics due to human rights concerns
Many companies have used the Olympics as an ideal platform for positioning their brand to worldwide audience. However, with the games being held in a nation facing international criticism over human rights and privacy issues, the 2022 Olympics in Beijing Feb. 4-20 will present challenges in marketing. Kim Saxton, clinical professor of marketing, said China’s human rights policies present a predicament for Olympic sponsors. While some companies – such as the Coca Cola Co. – have said they won’t advertise at the games, others that do may take a different approach than they have in the past. “It creates an interesting challenge. There is more airtime available and the controversy is stoked. The athletes deserve the support. In fact, they depend on it. But with the U.S. government not sending a delegate, it creates an air of caution,” Saxton said, adding “the U.S. government has not expressly said that companies cannot advertise. “There are other issues to consider as well. First, the winter Olympics have been very quiet. It’s quite unusual to have summer and winter Olympics within one year. Many consumers need that bi-annual cadence in order to process information about the Olympics and get excitement up,” she added. “Many Americans right now probably cannot name an athlete in more than one sport. And the games start in about two weeks. “Traditionally, the Olympics is one of the few places that advertisers can find a critical mass of viewers on TV today. The Super Bowl, the Olympics and the FIFA World Cup are the largest TV audiences. So, advertisers have to be creative this year. Some will not mention the host city. Some will run ads that don’t mention the Olympics. Some will stay away. Finally, some will move their efforts to PR. They will balance a fine line of promoting their brands and athletes, while not promoting China.” Saxton can be reached at mksaxton@iupui.edu.
Ask an Expert - Are American Fan-Based Businesses at Risk for Decreased Revenue?
Modern fandom, according to Mike Lewis, is about having a passion for something—a sports team, entertainer, politician, fashion brand, a university—something. Lewis, professor of marketing and faculty director, Emory Marketing and Analytics Center (EmoryMAC) and host of the podcast, Fanalytics, considers fandom important because what people are fans of defines a modern culture. We can laugh at the sports fan with the painted face and the open shirt and the spikes on the sleeves, but the reality is, the traits that drive that level of enthusiasm and commitment are the traits that change the world outside of the arena. Mike Lewis, professor of marketing and director of EmoryMAC To better understand modern fandom and its effect on culture, Lewis, along with Yanwen Wang, Associate Professor of Marketing and Behavioral Science, and Canada Research Chair in Marketing Analytics, University of British Columbia, created EmoryMAC’s “Fandom Analytics Initiative.” The Fandom Analytics Initiative’s first report, Next Generation Fandom Survey, Generation Z: The Lost Generation of Male Sports Fans, published in September 2021, examines the results of a national survey the initiative commissioned. Nearly 1,400 people across four demographic groups—Generation Z, Millennials, Generation X and Baby Boomers—participated in the survey. Is Gen Z the Lost Generation of Male Sports Fans? The results reveal a somewhat troubling trend: Generation Z males (those born between 1990 and 2010) “seem to be increasingly indifferent and negative to traditional sports,” Lewis and Wang write in their report. “Generation Z’s relative lack of passion for sports and other categories is troubling for fandom-based businesses and a curiosity for those interested in the state of American society.” While only 23 percent of Generation Z defined themselves as “avid sports fans,” 42 percent of Millennials did, along with 33 percent of Gen Xers and 31 percent of Baby Boomers. Perhaps even more revealing is the percentage of respondents who considered themselves “anti-sports fans”—a startling 27 percent of Generation Z tagged themselves as “anti-sports” compared to 7 percent of Millennials, 5 percent of Gen X, and 6 percent of Baby Boomers. “That was unexpected,” says Lewis, who thought Generation Z would line up similar to Millennials, given that both groups are digital natives. “I’m still more and more surprised at how different Generation Z is than Millennials and, frankly, everyone else.” When Lewis and Wang took a look at the differences between male and female Generation Zers, things got even more interesting. In traditional sports categories (football, basketball, hockey, baseball, soccer), more Generation Z females defined themselves as “avid sports fans” than did their male counterparts. When it came to football, 20 percent of both Generation Z males and females described themselves as avid fans (the lowest percentage of all the demographic groups). But in every other traditional sport, Generation Z “avid sports fan” females outnumbered males by a discernable margin. Only when it came to eSports did Generation Z males outnumber Generation Z females. “I think there’s a very deep issue going on,” says Lewis. “Something fundamental has shifted.” The survey included questions about fandom-related psychological traits, specifically, community belonging and self-identity. On both, Generation Z males scored lower than Millennials. “The findings related to sports are particularly germane from a cultural perspective,” states the report. “Part of the lack of Generation Z fandom is due to younger individuals having less intense feelings of group belonging in general.” Beyond the Playing Field, How Does Loyalty Shine? While the report doesn’t take a deep dive into the psychology behind Generation Z’s fandom differences, it does note that Generation Z came of age during a time of “ubiquitous social media, dramatic demographic changes, and a hyper-partisan political environment,” they write. “These dramatic changes may fundamentally alter how members of Generation Z engage with cultural industries.” Overall, Millennials were shown to have the “highest preference across all sports,” according to the report. Millennials are not only willing to watch games, but they also enthusiastically wear team gear. Baby Boomers are up for watching games but are less interested in following teams on social media. As it turns out, note the authors, Generation Z isn’t totally disconnected. Across the entertainment categories, Generation Z is similar to other generations. “Sports fandom is the outlier,” they state. In addition to sports, Lewis and Wang looked at six other fandom segments: new and now celebrities, social justice culture, athletic excellence, old school personalities, brand fanatics, and Trump Fans. Lewis points to the fact that whatever one thinks of Donald Trump, he does generate fandom. “That passion for whatever it is—sports, politics, movies, music—that’s really what drives the world,” says Lewis. Because of its importance, fandom is, notes the study, “increasingly actively managed,” whether to garner viewers, money, or votes. Recent trends such as streaming across devices, the ubiquity of social media, an increase in demographic diversity (not to mention a once-in-a-lifetime pandemic), have affected mainstream sports and entertainment. As a result, Lewis believes it’s important to study how fans are changing across generations. Leagues, teams, networks, studios, celebrities, and others need to understand why there is less engagement to formulate strategies for acquiring the next generation of fans. Authors Mike Lewis and Yanwen Wang As sports leagues and teams see more growth opportunities with women and increasingly diverse fan bases, Lewis wonders if some sports teams may alienate their current fan bases by marketing to non-traditional groups. “If you’re a league or a team, you’ve got a real dilemma at this point,” he explains. “If the NFL wants positive press, it has to market to the non-traditional fan segments. If they do that, are the traditional fan segments going to be less interested? Perhaps.” EmoryMAC’s research on fandom in the modern age is ongoing. A study into how eSports’ fandom differs from traditional sports fandom is also in process—as is research on how younger demographic groups see colleges and universities as institutions worthy of fandom. EmoryMAC will continue to make data and insights available on its fandom analytics website. “Looking at the fandom and passion of young groups now will tell you a lot about what the world will look like in 20 years,” says Lewis. I suspect that the era of sports being a mass marketing product and also a cultural unifier is probably going to end. Mike Lewis While that strikes Lewis as sad, he and EmoryMAC are merely following the data. “It may be the reality of where this is going,” he adds. If you're a reporter looking to know more - then let us help. Professor Michael Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School. In addition to exploring trends in the overall marketing landscape, Lewis is an expert in sports analytics and marketing. He is available for interview - simply click on his icon to arrange a discussion today.
Trailblazing treatment by ChristianaCare physical therapists catches attention of NFL
ChristianaCare physical therapists have developed a trailblazing treatment to prevent muscle strains that has caught the attention of numerous sports teams, including the Los Angeles Rams and Baltimore Ravens. The treatment involves using a screening tool called the “core sling screen” to test the strength of trunk muscles, also known as core muscles, and is combined with a specialized exercise program to strengthen those muscles. Weakness in those muscles can lead to common athletic injuries such as strains in the abdomen, groin, quadriceps and lower back. A study on the treatment’s success was published this spring in the Journal of Sport Rehabilitation. Following that, ChristianaCare physical therapists, Brian Catania, MPT, SCS, ATC, and Travis Ross, PT, DPT, who co-authored the study and spearheaded the treatment, presented it to the NFL’s Professional Football Athletic Trainer Symposium. Athletic trainers with the Los Angeles Rams and the Baltimore Ravens met directly with Catania and Ross to learn how to use it to prevent their players from sustaining muscle injuries. “The research by ChristianaCare Rehabilitation Services regarding core slings is an extremely effective approach that is based off of sound reasoning and practical application,” said Jon Hernandez, PT, DPT, SCS, ATC, CSCS, physical therapist and assistant athletic trainer for the Rams. “The principles of the sling activation series are incorporated into our daily, clinical practice. Whether it be our injury prevention programs, corrective exercises, or rehabilitation practices, the sling activation series is applicable to a myriad of conditions we see in an NFL athletic training room.” Catania and Ross care for patients at ChristianaCare Rehabilitation Services at Glasgow, in Newark, Del. They began working on ways to increase resilience in core muscles nearly nine years ago. Through their research, they developed a screening tool, that they call the “core sling screen,” which detects weakness in those muscles. Strains are among the most common sports injuries, according to the U.S. National Institute of Arthritis and Musculoskeletal and Skin Diseases. “We reasoned that if we could identify ways to improve the strength of the core muscles, common lower extremity injuries would be less likely to occur,” said Catania, who also is the program manager at ChristianaCare’s Rehabilitation Services location in Glasgow. “But it had to be a two-part approach. We needed to develop a reliable screening tool to examine the core muscles and then also come up with a targeted exercise program to strengthen those muscles.” The study was conducted by ChristianaCare’s departments of Rehabilitation Services and Sports Medicine. “At ChristianaCare, we are relentlessly curious and we continuously look for ways to innovate,” said Bradley Sandella, D.O., director of Sports Medicine at ChristianaCare, who also co-authored the study. “We don’t want to just treat injuries – we want to prevent them from ever occurring, even if it means that we have to come up with novel and progressive approaches.” A randomized-control study was performed to test out traditional exercises and compare them to a newly developed exercise program that involved rotational movements of the torso, known as rotary-based exercises. The study found that the rotary-based exercises increased the activation of targeted abdominal muscles and could make adjacent areas of the body, such as the groin, less injury-prone. The study included 31 female and male students from the University of Delaware. Catania and Ross have provided further instruction to both the Rams and Ravens. In May, they visited the Ravens’ facility in Owings Mills, Md., to personally instruct Ravens athletic trainers and physical therapists on how to perform the treatment. The treatment also has been presented at the National Athletic Trainers’ Association and the Eastern Athletic Trainers Association. “It has been meaningful through this research to contribute to the ongoing evolution in the field of physical therapy and sports medicine,” Ross said. “We are always looking for ways to protect our patients, many of whom are athletes, from injury. It makes physical therapy better, it makes patients better, and it makes players better.” To learn more about this treatment and the expertise ChristianaCare is bringing to organizations like the NFL - contact Bradley Sandella, D.O., director of Sports Medicine at ChristianaCare. He's available to speak with media, simply click on his icon now to arrange an interview today.
Aston University cyber security experts shape government policy around resilience of supply chains
"Cyber security of any organisation, inclusive of its supply chain, should be promoted in conjunction with other organisational targets, such as profitability, productivity and financial/operational risk management" Professor Vladlena Benson, Aston University Researchers from Aston University’s Cyber Security Innovation (CSI) Research Centre have been invited to respond to the call for evidence by the Department for Culture, Media and Sport (DCMS) The centre works with businesses to help improve resilience to cyber attacks It comes after a series of high-profile attacks on managed service providers affecting thousands of firms and compromising government agencies. Experts from the Cyber Security Innovation (CSI) Research Centre at Aston University have responded to a call for evidence by the Department for Culture, Media and Sport (DCMS) on cyber security in supply chains and managed service providers. The CSI centre works with businesses to help improve their security posture and develops state-of-the-art solutions for supply chain resilience and business continuity. Recent research1 from the centre explored organisational approaches to supply chain management in the West Midlands, specifically in the times of remote arrangements and when traditional business continuity practices in supply chain management have been challenged. It comes as two high profile attacks (SolarWinds and Kesya) on managed service providers threatened the world and brought to a standstill credit card processing for major retail chains in Sweden, while US government officials' personal data was compromised. The €6.9m TRACE project, an EU-funded scheme of which Aston University is a key partner, addresses these issues and kicked off on Friday 9 July 2021. Professor Vladlena Benson, director of the CSI at Aston Business School, recently attended a round table by the Minister of Digital Infrastructure. She said: “Based on the conclusions of our research, we make a recommendation that cyber security of any organisation, inclusive of its supply chain, should be promoted in conjunction with other organisational targets, such as profitability, productivity and financial/operational risk management. “The identification and promotion of synergies between cyber security, profitability and productivity is a strong driver to ensure that, at a senior level, organisations take responsibility and accountability for effective cyber risk management. Dr Donato Masi, from the CSI Centre at Aston University, said: “Profitability or productivity are close to the competitive advantage of the firm and security of the supply chain of any organisation underpins its longevity on the market it operates in. “Investment in cyber security measures, including supply chain risk assessment and counter-threat controls, should be viewed as a ‘cost of doing business’ and business success and/or longevity.” 1Find out more about the research of the CSI Centre here
England’s identity: fans sing football’s coming home, but what is home?
Sport matters to national identity. The pageantry of flags, emblems and anthems (both official and unofficial) load sport with symbolism and imagery of the nation. One of the key reasons governments spend billions of dollars to host sporting mega events is to build or reinforce a sense of national identity. However, national identity is fluid, not fixed. Sport offers an arena in which national identity can adapt and change. In England, where many civic institutions represent Britain as a whole, the men’s national football team is particularly important to English identity. In 1996, the country hosted the European Championships tournament. This coincided with the so-called awakening of English national identity, symbolised by the supplanting of the union flag with the waving of the Saint George’s cross at Wembley football stadium and the singing of a new fans’ anthem, Three Lions (Football’s Coming Home). In recent years, celebrating Englishness has often been linked to a narrow and exclusive imagery, which is said to marginalise ethnic minorities and those with a more socially liberal perspective, and has been tied to a football culture often associated with hooliganism. Yet now, as England have reached the finals of the Euros for the first time, the team and its manager, Gareth Southgate, have put football at the centre of a debate about English identity for the opposite reason. Is a more proud, inclusive version of Englishness emerging? Multicultural teams in a globalised world A recent graphic promoted by the UK’s Museum of Migration shows a stark picture of what England’s starting 11 would look like without immigration over the past two generations. With only three players without a parent or grandparent born overseas, the national team is held up as a microcosm of a diverse, multicultural population (although the absence of England’s significant Asian communities is glaring). To paraphrase historian Eric Hobsbawm, the imagined community of multicultural England seems more real as a team of eleven named people. As Southgate said before the 2018 World Cup: “In England we have spent a bit of time being a bit lost as to what our modern identity is. I think as a team we represent that modern identity and hopefully people can connect with us.” In many ways, this is old news. Sport in England and the UK (akin to national identity) has always been a multinational affair, owing to its colonial ties with the countries of the former British Empire. Whether it was Jamaican-born John Barnes scoring against Brazil in 1984, Kevin Pietersen (South African born) winning the Ashes in 2005, or Greg Rusedski (Canadian born), Johanna Konta (Australian born) or, more recently, Emma Raducanu (Canadian born) performing at Wimbledon, British sport has long reflected its colonial history and the tensions and contingencies that brings. Nor is this issue unique to England or the UK. In 1998, the French World Cup-winning team was both celebrated and attacked by pro- and anti-migrant voices for the multiracial makeup of their “rainbow team”, as a large proportion of its players – including its star Zinedine Zidane – had ethnic backgrounds in former French colonies in Africa and the Caribbean. The imperial legacies of Belgium, Netherlands and Portugal are also evident in the diversity of their respective squads. Beyond former colonial powers, most national teams are now more ethnically diverse than they were 30 years ago, due to globalisation and the naturalisation of foreign athletes. England’s quarter-final opponents Ukraine have fielded Brazilian born players Júnior Moraes and Marlos this year, and their captain Andriy Yarmolenko was born in Russia. In addition to historical, cultural and linguistic connections, there is a clear performance imperative: teams that embrace ethnic diversity often outperform teams that don’t. ‘Englishness’ and immigration What is significant about this moment is the wider political context in the UK – particularly the uncertainty over what is “English” national identity and, critically, what should it be. All this comes amid the fray of polarised debate over the issues of immigration and race in England, and the UK more generally. The prospect of a tighter, points-based system of immigration, which has now been introduced, was one of the key themes of the Leave campaign in the 2016 EU referendum. Had such a system been installed several decades ago, the graphic about the English team’s immigration history may well have been approaching reality. And without the talents of Raheem Sterling, Kalvin Phillips, Kieran Trippier and others, England fans may well have been lamenting another disappointing tournament campaign. Amid the euphoria of reaching a final, there remains much soul-searching, as well as division, among the English on the key questions of “who are we” and “what exactly do we want to celebrate”? Fans, quite rightly, are celebrating the achievements of the whole English team, as well as the activism of individual heroes like Sterling and Marcus Rashford. Yet while many fans embrace the diversity of the team, the booing of their own players taking the knee against racism – a gesture that originated in the US – shows that identity politics can still divide, on and off the pitch. In spite of the positive image of diverse modern England projected by this group of players and manager, it is unrealistic to expect football to navigate the current “culture war” and be able to consolidate a more progressive, inclusive vision of Englishness – at least on its own. Other civic, and possibly political, institutions are needed if England is going to mean more than “the 11 men in white shirts at Wembley”. Notwithstanding how people identify themselves in terms of their nationality, research shows that both hosting a football tournament and making successful progression through it can have a positive impact on national feelings of happiness and well-being. If England beat Italy at Wembley on Sunday and win Euro 2020, a feel-good factor will inevitably abound, which may be a springboard to unite a country that is still deeply divided.
