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News in Atlanta is attracting from across the country. A Starbucks tucked away in the Ansley Mall in midtown Atlanta became the third of the popular chain's locations in the state to unionize. Georgia is not known a union strong state. But efforts are also on to see an Amazon warehouse in Gwinnett County organized as well. The union push in the Peach State is getting a lot of attention. In a state that has been historically non-union, the battle to organize in Georgia has often been uphill. And in a workforce of 5 million, most efforts may have a minimal impact. Yet in recent months, there have been public signs of union activism: among low-wage marginal workers, long-time unionists pushing for better contracts and — most visibly — upstart efforts in high-profile, non-factory settings like Starbucks and Apple. Maybe it's the tight labor market that gives workers more leverage. After all, the historically low unemployment rate during a time of economic growth has many employers desperate for workers, less able to dictate terms and pay, said Anthony Barilla, Ph.D, economist at Georgia Southern University, who has researched labor issues. "There is a shortage of workers willing to work at the minimum wage or at a wage that simply doesn't mesh with the area's standard of living," he said. "When labor deserves a higher wage, organizing is simply a tool to be used in accomplishing this." July 07 - Atlanta Journal Constitution/Miami Herald There's a lot of interest in the union push in Georgia and a lot of questions to ask: Are perceptions of organized labor changing in the south? What's motivating the union drives? Is it time larger corporations took notice? If you are a journalist looking to know more about this labor trend - then let us help. Anthony Barilla, Ph.D., is an associate professor of economics. He has published research in the fields of labor economics, sports economics and the aspects of economic education. He is available to speak with media about these recent developments - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.

Professor Jun Du and Dr Oleksandr Shepotylo from Aston University analysed the effects of the end of the Brexit transition period on UK exports This equals to a nearly 16% of UK total exports in the first half of 2019 and 70% of the documented total reduction in the EU exports in the same period The research suggests non-tariff measures (NTMs) are responsible for the fall in trade between the UK and EU. New research by experts at Aston University for the Enterprise Research Centre (ERC) has found that UK exports experienced a large, negative, statistically significant decline in 2021 at the end of transition after the EU-UK Trade and Cooperation Agreement (TCA) was put in force. The TCA is a free trade agreement signed on 30 December 2020 between the European Union (EU), the European Atomic Energy Community (Euratom) and the United Kingdom (UK). Professor Jun Du and Dr Oleksandr Shepotylo used a Synthetic Difference in Differences (SDID) estimator to construct a counterfactual of the UK had it not exited the EU and entered the TCA, to compare its trading performance. This was done by comparing the actual performance of the UK with the modelled performance in 2021 with the same periods of 2018-2020. They also examined the extent to which the overall TCA effect has been due to the increased frictions due to non-tariff measures (NTMs). They estimate that this amounts to a 22 per cent reduction in exports to the EU and a 26 per cent reduction in imports from the EU over the first half of 2021, relative to the counterfactual scenario of the UK remaining in the EU. The research confirmed that NTMs are responsible for the adverse TCA effect on UK trade with the EU and that the magnitude of loss was significant. It was equivalent to a reduction of £12.4 billion in UK exports over the first six months period of 2021, notably in food and drink, wood and chemicals sectors. This equals to 15.6% of UK total exports in the first half of 2019, and 70% of the documented total reduction in the EU exports in the same period. Jun Du, professor of economics at Aston University, lead on internationalisation research at the ERC and director of the Centre for Business Prosperity (CBP), said: “These results underscore the heavy costs of erecting trade barriers on the UK’s side with its largest trade partner. “Trade frictions, due to sanitary and phytosanitary (SPS) measures (measures to protect humans, animals, and plants from diseases, pests, or contaminants), are acute problems due to the EU exit. “Reducing some of the NTMs between the EU-UK, by exploring mechanisms such as equivalence in SPS measures or other ways to reduce businesses’ burden to the minimum level possible. “More complicated and challenging are the technical barriers to trade, but they could potentially cause significant damage to the UK economy. Maintaining and broadening the established arrangements of the current TCA provision, despite being limited, through some form of mutual recognition of specific practices or international regulations for selected sectors, should be the ambition of UK government to ease the TBT (technical barriers to trade). “Future EU-UK co-operation is critical and mutually beneficial but requires political will and strong leadership.” Dr Oleksandr Shepotylo, a senior lecturer in Economics, Finance and Entrepreneurship Department at Aston Business School, co-wrote the working paper and said: “Continued alignment with the EU regulations was a demand from many businesses throughout the Brexit process, and it is expected to be still important post Brexit. This must be conveyed to policy makers. “In the short term, preparedness and adaptability have rewarded and will continue to reward businesses facing challenges and disruptions. The need for learning and training remains paramount. “In the medium and longer term, businesses will have to stay competitive to retain access to the global market, to perform better in it, and to gain more benefit from it. This is the case for all firms even if the ways to achieve it may differ. In addition, businesses need to consider adopting new business models through which they can balance the need for lean production with resilience, as well as weighing up economic, social, and environmental gains. Despite the many considerable challenges, there are boundless avenues where opportunities for breaking through are present.” You can read the full report on the ERC website here.

Up to four scholarships are being offered to students who have sought refuge in the UK The donor, Matthew Crummack, is CEO of Domestic & General, former CEO of GoCompare and lastminute.com and an alumnus of Aston University The Scholarships are named after the donor’s grandfather, Ernest Edward, who left school at 12 to work in a coal mine. Aston University is launching a new sanctuary scholarship scheme for students who have sought refuge in the UK. Up to four sanctuary scholarships are on offer, due to a generous donation by prominent businessperson Matthew Crummack, currently chief executive of Domestic & General. They will be known as The Ernest Edward Scholarships in memory of the donor’s grandfather, Ernest Edward Crummack, who left school aged 12 to work in a coal mine. Matthew graduated with a BSc in International Business and French at Aston University in 1993. His career to date has taken him into well-known companies such as GoCompare, lastminute.com, Expedia, Nestlé and Procter & Gamble. He was awarded an honorary doctorate by Aston University in 2016, in recognition of his professional achievements and service to the University. Ernest Edward Scholars will receive a full tuition fee waiver and up to £25,000 throughout their course to help with living costs. Language assistance will also be offered if required, as well as support from Aston University Students’ Union and professional mentoring support. To be eligible for an Ernest Edward Scholarship, applicants must be an asylum seeker, the partner or dependant of an asylum seeker or an asylum seeker/refugee/partner/dependant who has been granted Discretionary Leave to Remain (DLR) or some other form of temporary status. Applicants need to apply for an eligible Aston University course - any three-year undergraduate or one-year postgraduate programme - before applying for a scholarship. Applications will close on 12 June for the 2022 round. Speaking about his motivation for funding the scholarships, Matthew said: “My grandfather, whom I sadly never met, had little choice but to leave school at 12 to work in a coal mine. “100 years on, so many young people and especially young refugees, still find themselves challenged to grow and fulfil their potential. I hope that these scholarships will create that opportunity and pave the way for some of tomorrow’s leaders. “I strongly value my Aston University education and believe that business and individuals can take a leadership role in giving back to those facing challenge.” Saskia Loer Hansen, Interim Vice-Chancellor of Aston University, said: “Young people seeking asylum in the UK are likely to have experienced trauma and will have lost much which cannot be replaced. The Ernest Edward Scholarship can contribute to a brighter future, made possible by education. It offers hope and an opportunity for respite. “On behalf of Aston University, I would like to express my deep gratitude to Matthew for his generous and compassionate support in helping to make Aston University a safe haven. It is an act of kindness which will have a profound effect on those young lives.” More information about The Ernest Edward Scholarships is available here.

Last month, workers at an Amazon warehouse in Staten Island voted to unionize. In the decision's wake, employees across other firms—backed by national labor organizations—are following suit. Villanova University economics professor Cheryl Carleton, PhD, explains that the successful warehouse unionization in New York (a grassroots initiative) is changing the way we view labor unions. "It prevents employees from thinking about unions as just the large existing unions," notes Dr. Carleton. "Workers themselves can coalesce and maintain a unified front to negotiate for what they need from firms." And if unions succeed, firms without unions must compete to entice employees to their operations. As a counterweight to growing unionization efforts, companies have increasingly engaged in the use of intimidation tactics. We see this in the ways firms retaliate against union organizers. "Many large firms that have lots of money and have fostered strong relationships with political powers do not want to let workers have a stronger voice in negotiation of wages, benefits and work rules. They will try to have these unions nullified or intimidate workers not to join them," says Dr. Carleton. "There has been considerable consolidation in industries in the United States, which gives firms a lot more power." And according to economics professor Mary Kelly, PhD, "firms will argue that if they compensate existing [union-represented] workers with higher pay, better benefits and improved working conditions, those higher costs will limit the number of new workers hired, encourage the replacement of some labor with capital/technology if possible and/or 'force' prices higher to consumers." But even if unionization fails, there are still costs to the company. "We see this now with companies increasing the benefits they provide and spending more money to prevent more unionization efforts. The 'spillover' effects of the presence or threat of unions increases cost to firms," says Dr. Carleton. But we still don't know the final economic impact of unionization. "Companies, the stock market and shareholders always respond to change and uncertainty, so when a company unionizes it is a period of uncertainty," says Dr. Carleton. "If the company does unionize, does it create more stability and more profitability? Or does it end up being more costly for the firm? Time will tell!" Despite all the uncertainty, "the idea of unions and the need for unions is still present, and the current labor market situation has given workers the impetus they need," Dr. Carleton says. "Unions are necessary to stand up to industries. Each worker has little power, but combined workers have a stronger voice."

School to provide increased access to preventative health services for young students so they can learn, grow and thrive To address health issues at the earliest and most preventable stages, provide whole child health, and advance health equity in the community, ChristianaCare opened a new school-based health center at Kuumba Academy Charter School in Wilmington on Friday, May 6th. The creation of the center, made possible through ChristianaCare’s partnership with the Community Education Building (CEB), which houses Kuumba Academy, means that students at the kindergarten-through-8th grade school will have increased access to an array of health services. “At ChristianaCare, we recognize the comprehensive health needs of adolescents in our community and are committed to partnering and using our resources wisely and effectively to expand our school-based health centers,” said Bettina Tweardy Riveros, J.D., chief health equity officer and senior vice president of Government Affairs and Community Engagement at ChristianaCare. “We know that childhood trauma adversely affects the ability of children to learn and build healthy relationships and it increases their risk of mental health issues and lifelong chronic disease. The opening of our school-based health center at Kuumba Academy means that ChristianaCare can support medical and behavioral health services and wraparound social care our children need, so we can positively influence their health, their education and their futures.” With the latest opening, ChristianaCare now operates 21 school-based health centers throughout the First State, in partnership with the Delaware Department of Health & Social Services, the Delaware Division of Public Health and several school districts. Kuumba Academy students, who spoke at an event Friday to celebrate the grand opening, will have access through its school-based health center to the following: Comprehensive behavioral health services. Crisis intervention and suicide prevention. Substance use disorder treatment. Tobacco cessation. Nutrition and weight management. Physical examinations. Health screenings. Treatment for minor illnesses and injuries. Reproductive health. In addition, Kuumba Academy students also will have access to resources that help their families surmount obstacles such as transportation, challenging appointment times, and worries about cost and confidentiality. “Kuumba Academy remains committed to meeting the needs of the whole child and family,” said Sally Maldonado, head of school at Kuumba Academy, the mission of which is to provide an innovative learning environment for the whole child from kindergarten through eighth grade. “The opening of this school-based health center means that our students and families will have daily access to the high-quality behavior and health services that they deserve, and we are grateful to ChristianaCare and CEB for their partnership. We are beginning to see ourselves on the other side of this pandemic and we are energized to emerge with these newfound partnerships focused on health and wellness for our village.” ChristianaCare has partnered with CEB and Kuumba Academy on community-focused health initiatives in the past. In February 2021, ChristianaCare provided more than 800 vaccinations to community members and staff at CEB. On February 7th of this year, ChristianaCare vaccinated 38 people, including 19 children, against COVID-19. This added to the more than 6,000 vaccinations that ChristianaCare Community Health has administered since 2021. “At CEB, we understand the importance that health plays on a child’s ability to learn and succeed,” said Linda Jennings, CEO at CEB. “We are beyond excited to partner with Kuumba and ChristianaCare to launch the Kuumba Academy School-Based Health Center at CEB and add to the list of holistic and integrated support we provide to students and their families.” Today’s event coincides with Better World Day, an annual, national event on the first Friday in May. During Better World Day, students showcase their learning about initiatives that they believe will have a positive impact on their community and the world. Through collaboration and acts of service, students learn the power of their voice to make change. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About Kuumba Academy Charter School Kuumba Academy Charter School’s mission is to provide an innovative learning environment for the whole child from kindergarten through eighth grade. Our directors, staff, and families share the core belief that parents are children’s primary educators. KACS parents, in partnership with teachers and administrators, believe that every child can maximize his or her learning potential given the opportunity to do so. In response to the outcry from Wilmington parents looking for a high-quality public education and increased access to arts education for their children, Christina Cultural Arts Center leaders, parents, and community supporters took action and were granted a Department of Education charter to create Kuumba Academy Charter School (KACS) in 2001. KACS was the first school model in the state that partnered a public charter school with a nonprofit community organization. Christina Cultural Arts Center (CCAC) and KACS form a unique nonprofit/public school partnership committed to educational excellence. Through the innovative union of academics, arts, technology, and family engagement, each KACS student’s individual learning style is nurtured—resulting in creative learners who are agents of positive change in the community. The CCAC/KACS model is regarded by many as the single most significant achievement in Wilmington’s post public school desegregation history. About the Community Education Building (CEB) CEB was established in 2012 after Bank of America donated the former MBNA Bracebridge IV building to The Longwood Foundation. Living up to its commitment of increasing access to education, the Longwood Foundation created CEB as an independent entity, and transformed the space into an ecosystem to support the social, emotional, physical, and academic development of Wilmington’s youth. CEB is an innovative co-location and shared services model. Focused on supporting the entire family, CEB offers vibrant programs and support systems that provide a sound foundation for each student. It serves as a hub for families by offering services such as healthy meals, life coaches, and mental health services. This model leads to deeper family engagement in their child’s learning and allows schools to focus on teaching and learning, not operations and overhead. CEB is an educational ecosystem that holistically integrates programs and resources for students and their families, ensuring that every student has an equitable opportunity to succeed.

Aston University Students’ Union to host Birmingham City Council leaders’ hustings
Leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event It will be held in the Students’ Union in front of an audience on 29 April Aston University alumnus, Charmaine Burton, will chair the hustings which is also being aired on New Style Radio and livestreamed on Instagram. Aston Students’ Union is set to host a Birmingham City Council leaders’ hustings ahead of the local elections on 5 May 2022. Local leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event that will be held in the Students’ Union in front of a live audience on the 29 April. There will be the opportunity for people in the room, and online, to ask questions directly to the party leaders. On 5 May, all 101 councillors’ seats will be contested in the Birmingham local elections. The leader of the party that wins the most seats will become the leader of Birmingham City Council. The leader and their cabinet will be responsible for which policies the Council should pursue in relation to provision of services and how the Council’s money is spent. Aston University alumnus, Charmaine Burton, will chair the hustings which is also being streamed online on her The Different Anglez show on New Style Radio and livestreamed via the Aston Students’ Union Instagram. Balraj Purewal, president of Aston Students’ Union, said: “It is great that Aston Students’ Union is hosting such an important political event. “This is a fantastic opportunity for the general public and students who’re studying politics or are engaged in it to come along and ask questions and get involved. “I am excited to welcome the four party leaders to our wonderful venue and am looking forward to holding other important events in it in the future.” Charmaine Burton, a former Aston University student who is chairing the hustings, said: “It is so important the citizens of Birmingham have the opportunity to ask about issues of concern to the leaders of the local parties. “It is an opportunity to question them about their manifestos which they and their candidates are battling for a seat on in the local elections and will be held accountable to if they gain power.” There are 100 places available, and you can book yours here. The event is a partnership between Aston Students’ Union and The Different Anglez Show.

Aston University Students’ Union to host Birmingham City Council leaders’ hustings
Leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event It will be held in the Students’ Union in front of an audience on 29 April Aston University alumnus, Charmaine Burton, will chair the hustings which is also being aired on New Style Radio and livestreamed on Instagram. Aston Students’ Union is set to host a Birmingham City Council leaders’ hustings ahead of the local elections on 5 May 2022. Local leaders from the Labour, Conservative, Lib Dem and Green parties will take part in the event that will be held in the Students’ Union in front of a live audience on the 29 April. There will be the opportunity for people in the room, and online, to ask questions directly to the party leaders. On 5 May, all 101 councillors’ seats will be contested in the Birmingham local elections. The leader of the party that wins the most seats will become the leader of Birmingham City Council. The leader and their cabinet will be responsible for which policies the Council should pursue in relation to provision of services and how the Council’s money is spent. Aston University alumnus, Charmaine Burton, will chair the hustings which is also being streamed online on her The Different Anglez show on New Style Radio and livestreamed via the Aston Students’ Union Instagram. Balraj Purewal, president of Aston Students’ Union, said: "It is great that Aston Students’ Union is hosting such an important political event. This is a fantastic opportunity for the general public and students who’re studying politics or are engaged in it to come along and ask questions and get involved. I am excited to welcome the four party leaders to our wonderful venue and am looking forward to holding other important events in it in the future." Charmaine Burton, a former Aston University student who is chairing the hustings, said: "It is so important the citizens of Birmingham have the opportunity to ask about issues of concern to the leaders of the local parties. It is an opportunity to question them about their manifestos which they and their candidates are battling for a seat on in the local elections and will be held accountable to if they gain power." There are 100 places available, and you can book yours here. The event is a partnership between Aston Students’ Union, The Different Anglez Show and Birmingham Race Impact Group (BRIG).

Dr. Janice Nevin named among Modern Healthcare’s 2022 ‘Top 25 Women in Health Care’
Nevin praised for her work expanding ChristianaCare’s efforts in health equity, value-based care and emerging technology ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, has been named one of Modern Healthcare’s Top 25 Women in Healthcare for 2022. This is the second time Dr. Nevin has received this distinction. Modern Healthcare chose awardees – female executives from different sectors of the health care industry – who are guiding health care improvement by influencing policy and care delivery models across the country. A panel of judges and the top editors of Modern Healthcare made the selections. The publication focused on Dr. Nevin’s leadership in ChristianaCare’s use of innovation and technology to aid in the battle against COVID-19 and improve health equity. It also called attention to her leadership in ChristianaCare’s collaboration with Highmark Health; through a new joint venture company, ChristianaCare and Highmark are combining their expertise and capabilities to create better health and to make health care more affordable for everyone by taking costs out of the system. “I am deeply gratified by this award, but it is even more so a recognition of the incredible work all of ChristianaCare’s caregivers do every day to create better health,” said Dr. Nevin. “Living our values of love and excellence, we are transforming care and becoming not just a health system—but a system that truly impacts health.” Dr. Nevin has overseen growth at ChristianaCare during the past year that includes a joint venture with AccentCare (formerly Seasons Hospice & Palliative Care) to expand in-home hospice and palliative care services throughout Delaware and a recently announced letter of intent to acquire Crozer Health, as well as the continued integration into the health system of Union Hospital in Cecil County, Maryland, which joined ChristianaCare in January 2020. At the same time, she has worked tirelessly to ensure the system continued its tradition of clinical excellence while maintaining financial health and stability. This year, ChristianaCare was recognized for the second consecutive year by Healthgrades as one of America’s 50 Best Hospitals and by Forbes as one of the best health systems to work for in the United States. Dr. Nevin continues to promote caregiver wellbeing and health equity. For the work of ChristianaCare’s Center for WorkLife Wellbeing to support its caregivers, ChristianaCare earned a 2021 Joy in Medicine recognition from the American Medical Association. The American Hospital Association’s Institute for Diversity and Health Equity named ChristianaCare a 2021 Carolyn Boone Lewis Equity of Care Award honoree for demonstrating health equity as a priority across the organization. “ChristianaCare is lucky to have Dr. Nevin’s leadership,” said Nicholas M. Marsini, Jr., chair of the ChristianaCare board of directors. “Having Modern Healthcare recognize her extraordinary efforts and passion is a wonderful acknowledgement of what we see on an ongoing basis. Dr. Nevin is incredibly invested in the wellbeing of ChristianaCare’s workforce, the communities we serve and the future of the U.S. healthcare system.” The recognition also highlighted Dr. Nevin’s work in promoting gender equity – from building an executive cabinet evenly split between women and men to the creation of ChristianaCare’s Gender Equity Taskforce, which focuses on issues like pay equity and leadership access. The profiles of all the winners were featured in the February 21 issue of Modern Healthcare.

Podcast: Russia expert discusses fears of Putin's 'madness' over Ukraine
Speculation that isolation caused by Covid-19 pandemic could have affected his state of mind Closest advisers said to fear for their lives if they speak out against him Potential scenarios considered include a ‘heart attack-style’ assassination of dictator by senior military and secret services. Two years spent isolating during the coronavirus pandemic have led to a debate that Russian President Vladimir Putin has gone ‘bonkers’, resulting in the invasion of Ukraine. There is now even speculation that only a “heart attack-style” assassination of the dictator by his senior military and secret services could prevent Putin from seeking to expand his borders even further. These themes were discussed by Dr Elisabeth Schimpfössl, a senior lecturer in sociology and policy at Aston University, and author of the award-winning book Rich Russians: From Oligarchs to Bourgeoisie. Dr Schimpfössl, speaking about the ongoing Russian invasion of Ukraine as part of the 'Society matters' podcast series, presented by journalist Steve Dyson, explained there were two reasons why Putin had decided to invade its neighbour. She considered two potential reasons behind the invasion: “The first is he has always had ambitions to incorporate eastern Ukraine and, particularly, keep NATO at bay and not have it anywhere so close to Russia’s own borders. The second thought is whether Putin might have simply lost it, in a clinical sense.” Dr Schimpfössl said Putin had been “extremely isolated” during the pandemic, with very few people allowed to see him in his “bunker”. She added: “It might well be, as bizarre as it sounds and unimaginable as it might be, that he is losing it and courting advice from people who have such fear of him that they would say what he wanted to hear.” While such madness is currently pure speculation, Dr Schimpfössl explained how people close to him would potentially “fear for their lives” if they contradicted him or alerted him to what a “crazy idea” war was. She said Russian Foreign Minister Sergey Lavrov, whose daughter lives in New York, had wanted to retire “years ago” but Putin would not let him. And she mentioned claims that the former head of Russia’s foreign secret service died from an apparent heart attack after he “pretty much messed up” the poisoning of double agent Sergei Skripal in Salisbury in 2018. She said: “It’s pretty obvious that similar fears were deep in the bones of all the closest entourage of Putin. They all know pretty well how the system works.” Dr Schimpfössl described reports on how opposition activists and investigative journalists “suddenly, suspiciously, jump off their balcony to their death. And they threaten people that if they don’t jump then their family will suffer”. She suggested that Russia’s billionaire oligarchs could have taken measures if they had seen what was coming. However, the European Union had now added oligarchs onto the sanctions list for the first time after being deeming them “Putin’s cronies” instead of business leaders. Dr Schimpfössl said: “Until Friday, Putin’s plan was to succeed within maybe a week and sanctions would have become effective in weeks, or months from now. Now things have changed and the EU sanctions have gone a big step further on.” She said it will be a “catastrophe” for Russia’s oligarchs now they are subject to sanctions. The only thing that could “save their skin”, she added, is if they create an image of being “anti-war, anti-Putin”. But would this help stop Putin? “Not if he’s completely gone bonkers, then nothing will stop him,” Dr Schimpfössl again speculated. “It makes him extremely dangerous in terms of his announcement of using nuclear weapons. It would be the maddest possible thing to do, but there is no guarantee anymore.” The only thing that could stop him, she hypothesised, was if Putin suffered the similar fate of a “sudden heart attack” following a “silent coup” by Russia’s top military and secret services, although it is pure conjecture that any such actions are being planned. Opinion polls in Russia suggest that only 40 per cent of the population support the action against Ukraine, compared to 80 per cent over the annexation of Crimea in 2014. Dr Schimpfössl said she hoped negotiations between Russia and Ukraine would lead to an agreement, but added: “We know from history when an aggressor sees itself being on the losing end, or things not go according to plan, they often lash out at the very last moment. Any escalation of the conflict could easily and very quickly get very cruel and barbaric.” Episode 1 in series 3 of the ‘Society matters’ podcast and all previous episodes can be found HERE.

An Opening Day Predicament—Will Baseball Fans Side with Billionaire Owners or Millionaire Players?
A percolating labor showdown between well-heeled Major League Baseball team owners and well-paid baseball players threatens spring training and Opening Day. For the time being, it is an amicable negotiation to carve a new Collective Bargaining Agreement in time for the 2022 season, but it could turn sour, as these things tend to do. As usual, the fans are in that empty, helpless space between billionaire owners and millionaire players. “There’s still a little bit of time here before panic and pressure set in,” said Mike Lewis, Goizueta professor of marketing and a national expert on fandom who also serves as the faculty director of the Emory Marketing Analytics Center (EmoryMAC). “If we get to Opening Day and there is no baseball that is going to be a major shock to the system, and it is going to have major ramifications.” Lewis explains, “Fandom is built by the epic moment, the walk-off home run and the spectacular catch, but fandom is also hurt by the epic failure, such as canceling Opening Day. You might not see it in the data for this season, but it is going to be a hit on the fans’ long-term appreciation for their team.” So, whose side should fandom be on? The billionaire owners or the many millionaire players? The Baseball Collective Bargaining Agreement, Explained Lewis spells out the current baseball dilemma. Players want to reduce the time they have to wait to enter full free agency, which is currently six seasons. The players also want teams to be able to spend at least $245 million a season, per team, on salaries before MLB hits the clubs with a luxury tax, which is a way to keep rich teams from buying all the talent. The luxury tax ceiling is currently $210 million. Players are not happy with the luxury tax because it resembles a “soft” salary cap, or a limit on their pay. “A lot of what the players are looking for is the freedom for the owners to spend,” Lewis says. “And more freedom for the owners to spend is going to make the competitive balance issues in Major League Baseball worse.” Do the fans really want that the players to win this labor fight? Major League Baseball instituted a luxury tax system in 2002 with a new Collective Bargaining Agreement that charged a fee to teams whose payrolls passed a certain threshold. It was done to keep clubs like the Yankees, Red Sox, Dodgers, and Cubs with their massive local television revenues from stockpiling all the stars, Lewis explains. He goes on to say that the luxury tax penalty has slowly lost its effectiveness because revenues have grown in MLB. The rich teams shrug at the tax and the results have been awful for competitive balance in the game. Fans of less wealthy teams despair in this state of oligopoly in baseball. There have been as many 100-loss teams in the past three full seasons (2018, 2019, 2021) as there were from 2007-2017 combined (11). Good players flee the less wealthy teams, losses pile up, and fans are put off. If we move back to the wild west with the market it is going to be harder to keep the franchise superstar in town. “We know what the system’s going to look like with a more open market. It’s going to look like the New York Yankees dominating, as they did in the late 90s and early 2000s. It’s going to look like Alabama in college football.” If the players have their way in this latest bargaining, they will be “stuck” for just three or four years with the team that drafts them, not six, before they hit free agency. Morgan Ward, Goizueta assistant professor of marketing with a research focus on consumer behavior, said the labor tussle between wealthy owners and wealthy players is a “rich people problem” that threatens the “folklore” of the game. “I think it could have a really alienating effect overall on the general public just because it changes the focus of the game, it takes something very communal and familial and makes it very transactional,” Ward says. “It can be very distancing for the fans and, if anything, illustrates the schism between the fans and these players. These are not your friends or neighbors. They are in a very different place in life.” So, Will Fans Side with the Owners? It’s more complicated than that. “The fans have an emotional attachment with the players and no real emotional attachment with the owners,” Ward says. What the Major League Baseball Players Association, or the union, better not count on, Ward notes, is the fandom rallying to the players just because we have seen a national shift toward worker’s rights that arrived with the COVID-19 pandemic. One of those shifts was college athletes, at last, being able to make money off their name, image, and likeness. Labor has been humanized on a certain level, but even though the baseball players are “labor” and in a “union,” Ward says there is no comparison between the fight for college athletes against the majordomo NCAA, the governing body of college athletics, and baseball players against baseball owners. “The public is sympathetic with people in low-wage, high-service industries that finally have the ability to negotiate,” Ward says. “But it’s hard for me to see the same victimization of baseball players that happened with college athletes.” The last time there was a prolonged labor dispute between the owners and players, which was in 1994, it was disastrous for baseball. The players went on strike in August that season, which canceled the World Series. Average attendance per game that season was a then-record of 31,256. It took 10 years for baseball to average more than 30,000 fans to a game because fans became disgusted with the owners and players. “How much should we expect fans to endure this time?” Lewis asks. “They just came off Covid when there were restrictions on attendance and a shortened season,” Lewis said. “This stuff adds up. The fan is going to say, ‘Why am I loyal to these guys?’” If you're a reporter looking to know more - then let us help. Professor Mike Lewis is an Associate Professor of Marketing at Emory University’s Goizueta Business School and is an expert in sports analytics and marketing. Morgan Ward is an Assistant Professor of Marketing at Emory University’s Goizueta Business School and is an expert in consumer behavior. Both experts are available to speak with media - simply click on an icon to arrange a discussion today.





