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It's October ... and that means one thing in America: Major League Baseball playoffs are set to begin. It means wall to wall broadcasts of games, massive advertising buys and gate receipts that means a serious stream of revenue for all of the teams, players and owners who made it through a long season and survived to be one of the dozen teams left to play for the Commissioner's Trophy. It's going to be a wild few weeks for baseball fans and the reporters covering the games. And if you're a journalist looking to know how important the marketing and business sides are to the the playoffs - then let us help with your stories. Kirk Wakefield, Ph.D., is The Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program in the Hankamer School of Business. Kirk is available to speak with media - simply click on his icon ow to arrange an interview today.

ExpertSpotlight: US ports are on strike and shutdown for the first time in 50 years
Thousands of dock workers are on the picket line and 14 major US ports have closed and the havoc to the supply chain and the ripples across the American economy are already starting to show. This strike will be dominating the news cycle and its impacts will be felt in almost every community in one way or another across the country. And if you're covering we have supply chain and labor experts who are here to help with your stories, questions and ongoing coverage. Connect with an expert about the dockworker's strike: To search our full list of experts visit www.expertfile.com

An innovative Baylor University study has shed light on the often-overlooked experiences of women doing “daughtering” in families, particularly during the COVID-19 pandemic, which created immense challenges in their relationships with parents and other family members. “Daughtering” refers to the ways adult daughters contribute to flourishing family relationships, according to Allison M. Alford, Ph.D., clinical associate professor in the Department of Information Systems and Business Analytics in Baylor’s Hankamer School of Business. Alford’s latest research, Daughterwork in Times of Social Upheaval, published in Qualitative Research Reports in Communication, explores how societal changes caused by the pandemic required women to reconfigure their relationships with their parents and emphasizes the critical role adult daughters play in maintaining family connections, particularly in times of crisis. "This study highlights how social upheavals like the COVID-19 pandemic can both challenge and reinforce the essential work that daughters do in their families," Alford said. “Past research has shown that women often bear the brunt of responsibility when crises occur at home, work or in the extended family. Particularly for professional women – those who are balancing changing workplace demands alongside immediate and extended family concerns as well as societal shifts – increased care needs or the perception of such for parents can increase stress and negatively impact well-being, yet women still persist in providing upstream support for a variety of reasons.” Using in-depth, semi-structured interviews of women who identified change to their daughtering, professional and family lives, Alford discovered four themes about how a crisis can provide opportunities for flexible daughtering, meaningful connection and reflection on one’s most important relationships. Daughtering is adaptive action The pandemic forced many daughters to rapidly adjust their caregiving practices with their parents. When normal forms of communication were not an option, many daughters turned to technology to bridge the gap. This included increased use of video calls, social media, and other digital communication tools to maintain contact and promote family connection. Alford’s research found that daughters also took on new, often physically demanding tasks to ensure their parents’ well-being – delivering groceries, managing household repairs and organizing virtual family gatherings. “These actions were not only about adapting to the context of social upheaval but also about intensifying their caring efforts to meet the evolving needs of their parents,” Alford said. Daughtering is adaptive timing The study revealed that daughters had to maintain a heightened state of vigilance, constantly prepared to address unexpected crises, Alford said. Unlike the more predictable daughtering routines of the past, the pandemic introduced a level of uncertainty that required daughters to be in a near-constant state of readiness. One study participant described her experience as being in "constant problem-solving mode," which added significant stress to her daily life. “This ‘adaptive timing’ meant that daughters often found themselves juggling sudden care demands with their own professional and personal obligations,” Alford said. “This theme underscores the mental and emotional toll on daughters who had to manage the unpredictable nature of daughtering during the pandemic.” Daughtering is a priority Despite the challenges, Alford said, many daughters reported that they continued to prioritize their daughtering responsibilities, driven by a deep sense of familial duty and personal values. “For these women, daughtering was not just another task but a core part of their identity, often taking precedence over their professional responsibilities,” Alford said. “This commitment was evident in the time and resources they dedicated to maintaining their relationships with their parents, even when it meant sacrificing their own well-being or career advancement.” One participant noted, “I value family, so I still made it a priority,” reflecting a sentiment shared by many women in the study. This theme, Alford noted, highlights the internal conflict that many daughters faced, balancing their dedication to family with the competing demands of their own lives. Daughtering involves reflecting Challenges prompt many daughters to reflect deeply on their roles and relationships, and the COVID-19 pandemic was no different, Alford said. “This period of social upheaval generated a moment of introspection, leading daughters to reassess their priorities, boundaries and the nature of their relationships with their parents,” she said. “For some, this reflection led to a greater appreciation for the importance of family, while for others, it was a time to set new boundaries and redefine their roles within the family structure.” One participant observed, “COVID was a catalyst for emotional support,” while another reflected on the need to “carve out time mentally” to fulfill her roles as both a daughter and a professional. This theme illustrates how the pandemic not only challenged daughters but also provided an opportunity for personal growth and redefinition of their familial roles, Alford said. Key strategies to recognizing daughters’ “invisible” labor The research underscores the critical need for greater recognition and support for the invisible labor performed by adult daughters, suggesting that both families and society at large have a role to play in alleviating the burden on these women. “It’s crucial that we not only acknowledge the burden placed on these women, “Alford said, “but also seek ways to support them, whether through family empathy, shared responsibilities or societal recognition.” Alford emphasizes the importance of three key strategies: Awareness and acknowledgment Families should recognize the labor involved in daughtering and ensure it is acknowledged and appreciated. This can help prevent the exploitation of this labor and ensure that daughters feel valued for their contributions. Outsourcing and support Where possible, families should consider outsourcing some care tasks or providing additional support to relieve the burden on daughters. This might include hiring help for household chores or seeking external emotional support through counseling. Expressing gratitude Expressing gratitude and acknowledging the efforts of daughters can significantly enhance their sense of well-being and fulfillment. This recognition is vital in helping them feel that their contributions are meaningful and valued. National Daughter’s Day National Daughter’s Day is Sept. 25, and while this holiday has been around since 1932 to honor the daughters in our lives, it can often quietly pass us by. Alford recommends parents using this day to officially acknowledge all the ways in which daughters support their families.

Head trauma and long-term impacts
Last week, NFL great Brett Favre revealed publicly that he has Parkinson's disease. It was an announcement that has also put the devastating affliction back in the media spotlight, and has experts and the public wondering if there's a link between high-impact sports like football and Parkinson's. It's why researchers like Christopher Watts from TCU are getting contacted by national media looking for answers. Head trauma alone is not the sole risk factor for Parkinson’s. Experts say the disease has also been linked to environmental factors, like exposure to certain pesticides or chemicals, and genetic mutations. “If all the ingredients in the recipe come together, you may develop Parkinson’s disease,” said Christopher Watts, Texas Christian University's Dean of the Harris College of Nursing & Health Sciences, who researches the disease. “The reason why we know is because not every boxer develops Parkinson's disease… it has to be other things that are acting along with that exposure to head trauma.” The median age for a Parkinson’s diagnosis is about 65, Watts said. At 54, Favre is on the younger end of that spectrum. Parkinsonism – an umbrella term for brain conditions that cause slow movement, rigidity and tremors – has been well studied in boxers, Watts said. One of history’s most legendary boxers, Muhammad Ali, was diagnosed with the disease. However, the research among football players isn't as robust. A 2023 study published in JAMA found participants with a history of playing organized football had higher odds of Parkinsonism or Parkinson's disease compared with those involved in other organized sports. But other studies have reported mixed findings, Watts said. He said researchers must determine if there is a link. “Football is such a big part of American society,” he said. “We need to know the answers to this.” September 25 - USA Today With the NFL season in full swing - this will be a subject that will be receiving ongoing coverage throughout the season. And if you're a journalist looking to know - then let us help with your stories, questions and coverage. Chris Watts is the Marilyn & Morgan Davies Dean of Harris College of Nursing & Health Sciences at Texas Christian University and is an expert in the areas of neurological disorders. Chris is available to speak with media about this important topic - simply click on his icon now to arrange an interview today.
How Will Rate Cuts Affect the Election?
On September 18, the Federal Reserve established the first interest rate cut since the Covid pandemic in 2020. The Fed lowered the federal funds rate by half a percentage point – a much larger change than the typical quarter percentage point cut. Dr. Jeff Haymond, dean of the Robert W. Plaster School of Business at Cedarville University, shared insight about the motivations behind this rate cut in a recent interview. Here are some key points: The United States' national debt has been described as a "ticking time bomb." What impact will this and future interest rate cuts have on the national debt? In light of this recent move, current presidential candidate Donald Trump has articulated his economic plan to put a cap on credit card interest rates. Would this bring down the cost of living in the United States, or will it lead to less options for the consumer? This slashing of the interest rate comes only a short time before the presidential election, with many claiming that this cut was, in fact, a political move. Will it affect the decisions of voters as the election draws near? If you are covering the recent interest rate cut or potential for future cuts and need to know more, let us help with your questions and stories. Dr. Jeff Haymond is an expert on this subject and is available to speak to media regarding the action of the Federal Reserve and what this means for families in the United States – simply click on his icon or email mweinstein@cedarville.edu to arrange an interview.

AU study shows participation in civil society groups lowers suicide rates
A new study by Lance Hunter, PhD, professor of social science in Augusta University’s Pamplin College of Arts, Humanities, and Social Sciences, reveals a direct link between voluntary involvement in civil social groups and a lower risk of suicide. In the study, published in Cross-Cultural Research, Hunter looked at data gathered from 2000 to 2019 from 156 countries with varying levels of development from Africa, Asia, Australia, Europe, North America and South America and found that participation in civil society groups, both political and non-political, may produce positive social and psychological benefits that are associated with lower suicide rates. September is National Suicide Prevention Month, during which mental health advocates, prevention organizations and other community groups promote suicide prevention awareness. “The greater the voluntary participation in civil society groups within the country, the lower the suicide rates are for that country,” said Hunter. “Voluntary civil society participation is a great way for people to connect with other individuals with similar interests and possibly find meaning and purpose to some degree. That in turn decreases feelings of social isolation, which can decrease the likelihood of suicidality or suicide.” Based on the research, he noted that social isolation is a major factor in suicide ideation and attempted suicide but it’s not the only factor. “It is important to note there are many psychological, biological, social and mental health factors that can contribute to suicide risk. Civil society participation and social isolation are just two factors among many that can affect suicidality,” said Hunter. Meredith Rausch, PhD, associate professor in the College of Education and Human Development’s Department of Research, Counseling and Curriculum, said research shows ideation and deaths by suicide in the United States tend to rise between February and April and again in August and September. “I have found the change in seasons often leads to people feeling overwhelmed when it comes to thinking about enduring another season,” said Rausch. “While the advent of spring or autumn may seem enjoyable or hopeful to some people, others find it to represent an entirely new season and the idea of experiencing that is exhausting.” Rausch also notes it’s important to note how these times of the year also coincide with the academic year, causing an increase in bullying, frustration with academics or other negative experiences for school-aged children. According to a 2023 study by the World Health Organization, more than 700,000 people worldwide die each year by suicide, and suicide is the fourth-leading cause of death among people 15 to 29 years old. Interested in learning more - let us help. Lance Hunter, PhD, is available to speak with media about this important topic - simply click on his icon to arrange an interview today.

#Expert Q and A: Disinformation and Elections
Question: Taylor Swift recently took to her Instagram page to “set the record straight” about an AI version of her that had “endorsed” Former President Donald Trump. What are some of the things people can look for to know if a celebrity has indeed endorsed a candidate? Answer: People can go to the celebrity’s social media page to see their recent social media activity. On the page, people can search for information regarding political endorsements. People should be aware that many fake and parody social media accounts exist for celebrities, so people need to make sure they locate the real social media accounts of the celebrity in question. Also, people can search reputable news sources to see if there is any verifiable information (i.e., the information has been verified by other reputable news sources) regarding celebrity endorsements. Question: In an era where it is too easy for anyone to alter images or video, what are some of the dangers that can be associated with these deep fakes? How can this negatively impact the election, and just life in general with having this kind of misinformation out there? Answer: There can be multiple concerns regarding disinformation and elections. One, if voters make decisions about whether to vote for a candidate based on disinformation/misinformation, this is a concern for elections because in a democracy the hope is that voters can make informed voting decisions based on accurate information. Second, if millions of people are exposed to disinformation/misinformation and only a small percentage of those are not aware that the disinformation/misinformation is false, this could have significant effects for elections. The reason is that in recent presidential elections, and likely in the upcoming election, the margin of victory in some swing states can be less than 1% of the total state vote in some cases. Thus, if only a small percentage of individuals who are exposed to disinformation/misinformation believe the information is true, and the disinformation/misinformation affects their voting decisions, that could have significant effects on the election outcome of a given swing state. Furthermore, we know that the election outcome of each swing state has important implications for the overall presidential election outcome. Question: Do celebrity endorsements still help or hurt candidates? Answer: The empirical evidence linking specific celebrity endorsements to election outcomes is mixed. Based on existing research, we can’t say that a specific celebrity endorsement led to an election victory or loss. However, there has been some interesting research from Harvard (2024) that shows that celebrity endorsements do matter for elections by potentially increasing voter interest, voter engagement and voter registration. One example is in September of 2023 when Taylor Swift made an Instagram post encouraging individuals to vote. Immediately afterward, 35,000 individuals registered to vote on the non-partisan voter registration website Vote.org . So, while we can’t say that a certain celebrity endorsement will directly affect an election outcome, celebrities can move the needle in terms of voter interest, voter registration, and potentially voter turnout, which can influence election outcomes. Interested in learning more - let us help. Lance Hunter, PhD, is a professor of political science with a background in international relations. He is available to speak with media about this important topic - simply click on his icon to arrange an interview today.

Putting a price tag on environmental projects
Unlike a grocery store, the goods and services in the environment — think clean water, tree cover, or flood control — don’t come with a price tag. Researchers in the University of Delaware Department of Applied Economics and Statistics have received a $1.5 million grant to assess the value of what is gained or lost from environmental projects. The three-year grant from the U.S. Army Engineer Research and Development Center, the chief research and development center for the federal environmental engineering agency U.S. Army Corps of Engineers, will pave the way for UD environmental economists to develop a web-based platform to help the Corps. The research team is led by Maik Kecinski, associate professor in the Department of Applied Economics and Statistics and also includes department colleagues Kent Messer and Martin Heintzelman, as well as three graduate researchers. The team will create an online platform to help the Corps estimate the monetary value of the ecosystem impacts through its ongoing and proposed projects across the U.S. Kecinski said many of the Corps’ projects involve natural resources, such as building dams or restoring rivers. Those projects require labor hours and equipment, each with a market value. “But the big piece the Corps doesn’t have is what is the environmental value that’s created or lost through these projects?” Kecinski said. The project came about after ERDC representatives visited UD in 2023. Kent Messer, Professor of Applied Economics, presented research about behavioral aspects around water quality and conservation and learned about ERDC’s research needs. Messer said that the big takeaway from those discussions was that ERDC was interested in having a platform to show the ecosystem services value of its projects. “So that was an exciting opportunity to connect and partner with them on the development of a tool that could help them in this regard,” Messer said. Messer said the opportunity to work with the Corps to assess its projects nationwide is “huge” for the University and for UD’s College of Agriculture and Natural Resources. “It speaks enormously to our college’s prominence in environmental economics issues,” Messer said. Martin Heintzelman, chair of UD's Department of Applied Economics and Statistics, said the project will help raise the profile of the department. “This is really in our wheelhouse in terms of the kind of research we do,” Heintzelman said. “It’s a great opportunity for us to be applying research to policymakers, people who are going to use this work to make better decisions as they’re going about their work constructing, managing, and sometimes de-constructing water and related projects.” The researchers hope the web-based platform will play a role in policy and decision-making, helping the Corps make more informed decisions on environmental projects in the future. “One thing I hope is going to come from this is the choices we make today are going to create a better tomorrow. That’s what it is all about” Kecinski said.

With Russia’s War in Ukraine, Aeroflot Faces Unfriendly Skies
As Russia’s resurgent global influence grows—from social media influencing to anti-Western alliances—Steven E. Harris’s expertise in modern Russian and European history has become increasingly sought-after. Harris provides expert analysis on Russia’s political economy during its war of aggression against Ukraine and how the country seeks to reshape geopolitics and achieve expansionist goals. Focusing on Russian aviation, Harris explains how Putin’s regime has adapted to Western sanctions and how Russia’s airlines and aerospace industry are evolving in an era of global economic nationalism. Below are two important pieces authored by Harris that were posted by the Jordan Center for the Advanced Study of Russia at NYU. This blog post reflects on the historical significance of the sudden rupture in global aviation that took place after Russia invaded Ukraine, focusing on Russia and the US in particular.... Yesterday's post addressed the new cold war in the skies, which has divided the West from Russia as a consequence of Russia's aggression in Ukraine. Sanctions against Russia’s aviation sector... As the war between Russia and Ukraine stretches toward its third year - there are more and more angles and narratives to cover. And if you're a journalist looking to know more or have questions for a story - experts like Steven. E. Harris are here to help. He's available to speak with reporters - simply click on his icon now to arrange an interview today.
Covering the Fed's Interest Rate Decision? Our Expert can Help
The Federal Open Market Committee has three meetings left in 2024 and markets expect interest rates to be cut. This could have a serious impact on the economy as inflation trends downward and restrictive monetary policies are now ready to be loosened. There will be a lot of media attention and speculation around the September 18 decision and its anticipated effects on the global economy. It's why experts like Florida Atlantic's William Luther are ready to help with any questions or coverage. William J. Luther, Ph.D., is an associate professor of economics at Florida Atlantic University, director of the American Institute for Economic Research’s Sound Money Project, and an adjunct scholar with the Cato Institute’s Center for Monetary and Financial Alternatives. The Social Science Research Network currently ranks him in the top five percent of business authors. *** Recent Media: Fox News: GOBankingRates: Newsweek: William Luther, Ph.D., an assistant professor in FAU’s Economics Department, has expertise in economic growth, monetary policies, business cycles and cryptocurrencies. Luther’s research has obtained media interest across the nation, including recent coverage by The Wall Street Journal, Politico and Florida Trend. If you're looking to know more - let us help. Simply click on William's icon now to set up an interview today.








