Guides, video, webinars and more to help you execute a successful Expertise Marketing program.
The Complete Guide to Expertise Marketing
Expertise Marketing Guides
Mobilize the hidden people, knowledge and content you already have at your fingertips. Choose from one of our comprehensive industry focussed guides to building your own successful Expertise Marketing program.
Insightful articles on the power of expert content and showcasing your expertise.
Properly executed, expertise marketing is about harnessing your in-house expertise and making it more visible. Learn the key steps to getting started.
People today expect a more authentic, reliable and practical experience when getting to know your organization.
Downloadable best practices for building, displaying & leveraging your expertise.
Access our library of webinars on a variety of topics that impact organizations looking to better profile their expertise.
Learn how Baylor’s investment in experts is paying off allowing their Media Communications team’s to generate over $11 Million in earned media results in the past 3 years.
Loyola-Marymount University faced a dilemma. How do we tackle organizing faculty and content across all of our departments, making both them and the outside world happy? They realized they needed to think differently. Changing the game turned into incredible results.
Learn from The Associated Press and ExpertFile’s Peter Evans as they introduce new online applications that journalists are using to more efficiently identify future events and expert sources.