Resource Center

Guides, video, webinars and more to help you execute a successful Expertise Marketing program. 

Expert Sources Survey Conducted by AP & ExpertFile

Report on the challenges media face in identifying and connecting with expert sources.

Revenue Opportunity Calculator
(Expert Qualified Lead Program)

By answering just a few simple questions you can better understand the revenue potential of generating 'Expert Qualified Leads' with your own Trusted Advisor Program (TAP).

Expertise Marketing Guides

Mobilize the hidden people, knowledge and content you already have at your fingertips.  Choose from one of our comprehensive industry focussed guides to building your own successful Expertise Marketing program.

Success Spotlights

Learn from leading organizations on the benefits and multiple applications for expertise marketing. (Direct Download)

Turning Visibility into Value. Learn how Augusta University’s focus on faculty experts resulted in more engagement – both internally and externally.

Boosting global visibility.   Learn how the IFA is helping improve the lives of an ageing population by foster deeper connections with the media, conferences and policymakers.

Growing their digital presence, celebrating their staff, recruiting students and increasing media inquiries. Learn how Southern Utah University leveraged its faculty experts to raise the bar.

Articles

Insightful articles on the power of expert content and showcasing your expertise.

Properly executed, expertise marketing is about harnessing your in-house expertise and making it more visible. Learn the key steps to getting started.

People today expect a more authentic, reliable and practical experience when getting to know your organization.

Better understand how to assess expertise and the different roles experts can play in your expertise marketing program.

Tip Sheets

Downloadable best practices for building, displaying & leveraging your expertise.

On-Demand Webinars

Access our library of webinars on a variety of topics that impact organizations looking to better profile their expertise.

Learn the revenue potential of launching your own Trusted Advisor Program and start generating Expert Qualified Leads for your organization.

Learn how Baylor’s investment in experts is paying off allowing their Media Communications team’s to generate over $11 Million in earned media results in the past 3 years.  

Learn from The Associated Press and ExpertFile’s Peter Evans as they introduce new online applications journalists are using to efficiently identify future events and expert sources.

Additional Resources

More research, best practices and tools to help you along the way.