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How do I launch ExpertFile in my business?
ExpertFile is the software solution that enables expertise marketing. Software creates new opportunities - Blogger kicked off the social media revolution and Salesforce transformed CRM. ExpertFile is a content management platform focused on expertise. Unlike Blogger and CRM, ExpertFile requires no social activity or media buys to work. Because of this, it’s possible to onboard ExpertFile and begin generating results within 8 weeks of project kickoff. "Onboarding takes place over a series of three workshops, and all work delivered by the Experts.Inc team. This full-service approach is how we make our customers’ lives easy, and get them online within 8-weeks." Eli Singer, CEO Experts.Inc Experts.Inc offers a turnkey ExpertFile onboarding service, which includes drafting all expert profiles to the AP standard, and working cross-functionally with a client to ensure alignment and mutual wins. About Experts.Inc Experts.Inc is focused on radically growing the profile of subject matter experts at Fortune-100 companies. We deliver leads, global media and boosted search rankings - all without investments in media or social content. Experts.Inc is the first Official Partner Reseller of the ExpertFile software platform.
It's on - Are Biden and Harris a dream ticket for voters?
For some it is a dream come true. For Donald Trump – there appears to be a nightmare on the horizon. When Joe Biden chose Senator Kamala Harris as his running mate, it seemed like the ultimate trump card was played on the president himself. The announcement dominated newscasts across the globe. Harris is a strong candidate with a political resume that few can rival. Her young age off-sets that of Biden and the fact that she is a woman of color – and the chance for America to make history once again – makes the path to the White House seem unstoppable. However – no campaign is perfect, nor easy in America these days. And voters should expect lots of political punches and mudslinging in the party conventions and debates, all the way up to Election Day. What can Americans expect as the campaigns kick off? Will Harris’s past policies and record as Attorney General dull her shine? She clashed last summer with Biden over issues of race – has all been forgiven and forgotten? And is America finally ready to elect a woman of color into the highest halls of government? It is going to be a long and winding road until the November election – and if you are a journalist covering this topic, the University of Mary Washington has one of the foremost political experts in the country who can help with your stories. Dr. Stephen Farnsworth is a sought-after political commentator on presidential politics. He has been widely featured in national media, including The Washington Post, Reuters, The Chicago Tribune, and MSNBC.
A record number of female candidates are running in 2020
It’s been a full century since the 19th Amendment was passed in the United States, giving women the right to vote. This year, women are not only casting their ballots - they're appearing on them in record numbers. A record number of women are running for Congress this year, boosted in part by a surge of Republican women seeking office in a party struggling to regain lost ground with female voters. The influx adds to the advances female candidates — mostly Democrats — made in the 2018 midterm election that helped reshape the makeup of Congress. It also has echoes in the presidential race, based on voting patterns from two years ago and Democrat Joe Biden’s lead in polls over President Donald Trump among female voters. Biden has vowed to pick a woman as running mate. As of July 1, 574 women had filed to run in primaries for U.S. House seats, topping the record 476 from two years ago, according to data compiled by the center. Another 58 women filed to run for the Senate, compared with 53 in 2018. In all, that’s a 20% increase in women making congressional bids. July 13 – Providence Journal It is an impressive number and one every American should be proud of. But there are a few questions that still need to be asked. With close to 220 GOP women vying for a seat in Congress – has the party that traditionally does not have the support of women voters finally changed its course? Are female candidates motivated by the need to change when it comes to key issues like health care, the environment, and the economy? If you are a journalist looking to cover the increased number of females running for elected office this November – then let our experts help. Dr. Rosalyn Cooperman, associate professor of political science at the University of Mary Washington and member of Gender Watch 2018, is an expert on women in politics. She is available to speak with media regarding this topic – simply click on her icon to arrange an interview.
Digital Media Consumption in Canada is Being Dramatically Impacted by the Coronavirus Crisis
A Canadian perspective on Comscore’s ongoing special investigation into how the COVID-19 pandemic is leading to significant audience and consumer behaviour changes across digital platforms. Insights from our Analysis: News, news and more news: Canadians are consuming news at a record pace Social media and messaging: Canadians are staying ultra-connected with their communities Entertainment, music, and spirituality content: increased consumption seen as behaviours change Government: information from government websites are becoming top-of-mind Finance: increased focus on investments and payments Analysis of News & Information Category We have seen an explosion on engagement with news and information sites. In looking at the news categories and its subcategories, the week of Mar 9-15, 2020 saw big increases in engagement over the benchmark week of Dec 30, 2019 - Jan 5, 2020. As a trend, news consumption in general is also on the rise in Canada in terms of aggregate daily unique visitors and visits over time. Analysis of Social Media and Messaging Category As Canadians respond to the Coronavirus reality, we are seeing that their engagement with digital communication channels has increased significantly. When comparing daily engagement with email, instant messengers and social networking sites between the week of March 9-15, 2020 and the benchmark week of Dec 30, 2019 -Jan 5, 2020 as it relates to the % change in usage, we saw large increase in activity. The raw increase in numbers in social media provides greater detailsof the growth in usage: Analysis of Entertainment, Misc and Religious / Spiritual Category Content is Queen, King, Prince, and Princess – between the weeks of Dec 30– January 5 and March 9-15, greater amounts of time at home and the associated increased screen time drove incremental usage of the Entertainment category and the Religious/Spiritual subcategory. Driving the growth is the explosion of Entertainment – Music, which saw an increase of 32% in aggregate daily UV, a 33% increase in visits, and a 31% increase in minutes during this time. Analysis of Government Category Another category that has seen an explosion of visitation and engagement is government sites. Overall there has been huge audience and time spent with government-related content. Here is the build of visits and aggregate Daily UV over the past 10 weeks: We reviewed the Government category between week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 and looked at the % change in usage, which really showed a large increase in activity by Canadians. Based on this trend and growing global cases of Coronavirus, it is expected that Canadian audiences will continue to flock to the content from the government in these uncertain times. Analysis of Finance Category There is a saying that we hear in society – “Follow the Money”. The digital behavior of Canadians has been analogous in recent weeks as we have seen increased measures taken relating to the Coronavirus. Overall the Business/Finance category has seen some increased usage over the time period reviewed. Banking, Payments, Investments, and especially Taxes have seen high visitation. Between the week of Dec 30, 2019 – January 5, 2020 to March 9 – March 15, 2020 we saw an increase of +19% and +59%, respectively, in visits in the Investments and Payments subcategories. Additional insights from Comscore’s initial COVID-19 insights for Canada show that: Overall Digital Consumption across the Total Internet has increased. During the time period of this review visits have increased by 10% and time spent has increased by 14% In a time of crisis, people turn to News/Information Websites There have been significant increases in activity by Canadians on Social Media, Email, and Messaging pointing to the need for communication. Social distancing is safe on the internet. Interest soars for government information sources – where we see an explosion of usage. Increases in certain content Categories like Entertainment, Games, Music, Dating, and Religion/Spirituality have spiked Spikes in traffic are occurring for the e-commerce giants as social distancing and local restrictions impact in-store retail – with specific focus on Food and Supermarket Global movement restrictions lead to tumultuous traffic for travel sites
Canadian's Digital Behavioral Shifts in Relation to the The Coronavirus Pandemic
This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. Things are moving fast. Following our last update regarding digital media consumption during the Coronavirus pandemic, this article will highlight some of the major category changes reflected as of the week March 16 - 22, 2020. Key Insights from Our Analysis Digital consumption continues to grow: the visits and minutes curve is not flattening Key content categories such as news, social media, and government are being driven by higher engagement: metrics include visits and duration More engagement with news sites: sites categorized as local, business/finance, and general news are main drivers Categories that focus on entertaining, kids, food, financial advice, and children’s education are also seeing growth: growth comes from increases in aggregate unique visitors, visits and minutes Automotive manufacturers, real estate, sports and travel entities have seen decreases: however, they are poised for major increases and a bounce back. Mobile platforms are driving growth: some differences between desktop and mobile engagement Canadian's total digital consumption continues to grow When we analyzed Canadian total digital media consumption to compare the percentage change between the week of March 16, 2020 and the first weeks of January 2020, February 2020, and March 2020, we found that overall digital engagement is not flattening. Even comparing the beginning of March against mid-March, we can see visitation, visits, and engagement continuing to grow. Looking at the total digital consumption trend over time, we can see growth in total minutes spent online while total visits have remained relatively flat. Media Consumption Growth by Category There are several content categories that we are seeing major growth in each of the time periods: These digital categories of news/information, social media, entertainment, government and games are showing continuous growth. The need for ongoing news and information updates, government information, flocking to social media to bring community together and message, and the need to be entertained with visitation and engagement on Entertainment and Games Entities. News and Information Category Insights To look at the news/information category a bit closer – it is amazing to see the category growth over the past few weeks of Canadians going to news entities to get updates. The hockey stick growth from the start of March 2020 is very evident. The news and information growth is being driven by local news, general news, and business/finance news. That being said – technology, politics, and weather are also seeing growth. Through these time periods, we are also seeing some other categories that are showing significant growth. Many of the categories are a result of many Canadians being home bound and isolated, and with families with kids having the kids at home. Platform Variance for Media Consumption One of the areas that we have been asked most about is whether we find any variances between desktop and mobile platforms. When reviewing the data, there is greater engagement with mobile platforms in the week of March 16 compared to other weeks. Amidst the global COVID-19 pandemic, we are seeing a significant increase in digital consumption amongst Canadian consumers. The data trends show Canadians are flocking online with significant growth in news entities, instant messaging, social media, government resources, entertainment, music destinations, video, and financial websites. What this means for marketers and advertisers is a significant opportunity to reach Canadians who are highly engaged and are looking for relevant and timely content. It comes down to delivering the right message, at the right time, in front of the right audience, in brand safe environments.
Insights and Analysis of Canadian Digital Media Consumption During the Coronavirus Pandemic
In the midst of the COVID-19 crisis, millions of Canadians are staying home and turning to their computers, smartphones, and tablets as a core source of news, information, education, and entertainment. This article is part of a series of insights that reveal a Canadian perspective on the impact of the COVID-19 pandemic on consumer behavior and significant audience shifts across digital platforms. This week we will highlight some of the major category changes reflected as of the week March 23 - 29, 2020. Key Insights from Our Analysis: Digital consumption continues to grow, although at a slower pace Canadians are still consuming news at a record pace, but growth is slowing Sports and Real Estate declines are slowing Retail overall is stable but key categories like Toys, Apparel, and Books are increasing in consumption Canadian usage in Dating, Pets, Food, and Family & Youth Education on the rise Canada's Total Digital Population An analysis of Canadian Total Digital Media consumption looking at the percent change from week of March 23, 2020 to March 29, 2020 from the previous week of March 16, 2020 to March 22, 2020 showed continued increase of Unique Visitors (UVs), Visits, and Minutes, but does reveal that some increases are at a slower rate than previous weeks. Unique Visitors grew by +1%, Visits by +2%, and Minutes by +5%. At a top line that is still substantial growth, but throughout this release we will give insights into what is driving these increases, and in some cases highlight categories that are starting to show recovery. Analysis from the News and Information Category This category has been a huge focus over the past few releases given the amazing growth of Unique Visitors, Visits, and Minutes as COVID-19 became more prevalent in Canada. Canadians flocked to News/Information websites in record numbers driven by General News, Local News, Weather, and Politics. With that being said, during our latest week of data (week of March 23, 2020 to March 29, 2020) we have seen a lower percentage increase for the category. There is still growth, but the growth is at a slower rate. The category is still a huge area of focus and visitation and engagement are near record high levels. Analysis from the Retail Category The Retail category has also been a particular focus as bricks and mortar shopping has significantly changed, and in some places closed where they are deemed non-essential. Overall, the Retail category has seen a pretty flat line of growth in Unique Visitors, Visits, and Minutes. That being said, we have seen some sub-categories show growth that is greatly over-indexing. This growth in the Retail category is being driven by these subcategories: Toys, Books, Apparel, Sports/Outdoor, Department Stores/Malls. Toys is leading the charge with a 27% week-over-week growth in Unique Visitors. Analysis from Sports and Real Estate Categories The Sports and Real Estate categories have been two of several categories hit by major decreases in visitation and engagement during the COVID-19 pandemic in Canada. With live sports on hold for most of the major sports leagues in North America – there has been a decline across the board. That being said, during the week of March 23, 2020 to March 29, 2020 for the first time since our COVID-19 analysis began we have seen a decrease in the rate of decline in Visitation, and an in fact an increase in week-over-week Minutes. In terms of the Real Estate category, we have seen small week-over-week decreases with -3% in Unique Visitors, -7% in Visits, and -6% in Minutes – compared to the double-digit declines in the past few weeks. Insights from Other Categories of Interest There were a few other categories that hit our radar this week when looking at the data. These categories have seen week-over-week increases – that show Canadians are increasing Visitation and Engagement with this content. Many of these categories reflect the reality that people are isolated at home – with either kids (whom they must entertain and educate) or without kids or a partner – and they are looking to meet new people (Dating). The Pets category showed big increases, and Lifestyle – Food showed increases in activity. Canadians are apparently focused on love, kids, pets, and their tummies!
A New Way to Fight Pandemics: Use Decoys to Trap the Viruses that Cause Them
With a vaccine for SARS-CoV-2 still months into the future, it’s clear that we need better antivirals to hold COVID-19 and future pandemics at bay. One strategy uses a decoy to block viruses at the point where they latch onto human cells, stopping infection before it can begin. To infect a cell, a virus must first latch onto a specific target on the cell surface, slice through the cell membrane, and insert its own genetic instructions, hijacking the cellular machinery within to produce replicas of the virus. But the virus could just as easily be persuaded to lock onto a decoy molecule, provided that molecule offers the same fit as the cellular target. Once bound to a decoy, the virus would be neutralized, unable to infect a cell or free itself, and would eventually degrade. This decoy strategy has shown promise in combating a number of viruses, including SARS-CoV-2, dengue, Zika, and influenza A. Two prominent researchers at Rensselaer Polytechnic Institute — Jonathan Dordick, a chemical engineer, and Robert Linhardt, internationally recognized for his creation of synthetic heparin — focus on viruses that use glycoproteins to latch onto human cells, a trait common to many viruses including coronaviruses. Their work studies how viruses gain entry into human cells at the molecular level and identifies safe, effective compounds to offer as a decoy. In their most recent test of this viral decoy strategy on mammalian cells, Dordick and Linhardt demonstrated that a compound derived from edible seaweeds substantially outperforms remdesivir, the current standard antiviral used to combat COVID-19. Heparin, a common blood thinner, and a heparin variant stripped of its anticoagulant properties, performed on par with remdesivir in inhibiting SARS-CoV-2 infection in mammalian cells. Both compounds bind tightly to the spike protein on the surface of SARS-CoV-2, the same strategy the team employed in their previous viral work. In 2019, the team created a trap for dengue virus, attaching specific aptamers — molecules the viral latches will bind to — precisely to the tips and vertices of a five-pointed star made of folded DNA. Floating in the bloodstream, the trap lights up when sprung, creating the world’s most sensitive test for mosquito-borne diseases. Dordick and Linhardt are available to speak on the viral decoy strategy, similar antiviral research efforts, and the need for more effective antivirals in future pandemic control.
It was a news story that shook America and shattered the lives of many in Boston. Tamerlan Tsarnaev and Dzhokhar Tsarnaev set off two bombs at the Boston Marathon finish line. The ensuing manhunt and standoff had America on edge for days. Augusta University’s Dr. Craig Albert was front and center on national news during that time, helping journalists and audiences understand the motivation behind these horrible acts. His interview with Fox's Megyn Kelly is available below: Dr. Craig Albert is director of the Master of Arts in Intelligence and Security Studies at Augusta University. He is a leading expert on war, terrorism and American politics, and he testified before U.S. Congress regarding the threat from Chechnya following the deadly bombing. With this story now back in the headlines after a federal appeals court overturned the death sentence for Dzhokhar Tsarnaev, Albert is available to speak with media – simply click on his name to arrange an interview today.
Delaying the election? For those who don’t know – the Constitution trumps any delay when it comes to a change of power in January It was taking twitter by storm. President Donald Trump was raging against the idea of mail-in ballots and even alluded in one tweet that perhaps the November 03, 2020 election sate needs to be delayed. Now delays are possible, and history has shown that results don’t always come clearly on election night. However, the experts from Michigan State University want to remind everyone that it’s the Constitution that ultimately decides when there’s a change of power in Washington. “There are a couple of important legal points to remember about this,” says Brian Kalt, professor of law at Michigan State University. “First, the day for federal elections and for the meeting of the Electoral College is set by law so only Congress has the authority to reset it, not the President or anyone else.” And if there is no election this November, or if there are significant delays, Kalt also wants people to know, it does not mean an extension of Trump’s presidency. “Second, regardless of when the election is held, the 20th Amendment specifies that the President’s term (as well as the Vice President’s) ends at noon on January 20. If there is no election to replace the President, the line of succession statute kicks in. With no President-Elect or Vice President-Elect to qualify, the Speaker of the House would become Acting President until an election could be held. Of course, if there is no presidential election there would presumably be no congressional elections either. In that case, there would be no House: the 20th Amendment ends congressional terms on January 3. With no House—and thus no Speaker—the next in line would be the President Pro Tempore of the Senate. Since only about a third of senators see their terms expire in each cycle, the Senate is a continuing body. The remaining senators would have a quorum and would select a new President Pro Tempore.” This leaves the fate of the presidency and the keys to the White House in the hands of just a few powerful people in Washington. And the outcome of how they would choose is anyone’s guess. And , if you are a reporter covering politics and this potential situation, then let our experts help with your questions and ensure your coverage is accurate. Brian Kalt is a Professor of Law and a Harold Norris Faculty Scholar at Michigan State University. He is an expert in constitutional law of the presidency, and he’s available to speak with media regarding how the Constitution and laws play a role in elections. Simply click on his icon to arrange an interview.
On July 30, President Trump approved the use of convalescent plasma in an effort to aid the recovery efforts of those suffering from COVID-19. Michigan State’s Dr. Nigel Paneth has played an instrumental role in the research and development of this ground-breaking process which could see health care take a monumental step forward in the treatment and recovery of this disease. Background: On March 25, the Food and Drug Administration expedited the compassionate use of convalescent plasma – plasma from those who have recovered – for care of seriously ill patients infected with coronavirus that causes COVID-19 disease. The use of convalescent serum involves taking the antibodies of those who have recovered and giving them to someone else to fight the virus. Currently, the FDA has approved the treatment for compassionate use, which means it can only be used in very severe cases of COVID-19 disease, but it is anticipated that broader use will be approved soon. Epidemiologist Nigel Paneth, a Michigan State University professor and member of the project’s leadership team, along with colleagues from Johns Hopkins University and the Mayo Clinic, led the development of the National Convalescent Plasma Project last month. The project includes 170 physician-scientists from 50 universities and hospitals across the nation studying the use of convalescent plasma in COVID-19 treatment and prevention. Dr. Nigel Paneth on the Today Show explaining convalescent plasma: If you are a journalist covering this topic, Nigel Paneth is available to speak with media. Simply contact: Kim Ward or Caroline Brooks to arrange an interview today. Kim Ward, University Communications: (517) 432-0117, kward@msu.edu Caroline Brooks, University Communications: (517) 432-0920, brooks78@msu.edu