Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
Professor Available to Comment on Cryptocurrency-Backed Securities
Professor Prabhudev Konana is available to discuss cryptocurrency-backed securities and coin offerings. Konana is a professor in the Information, Risk, and Operations Management department at the McCombs School of Business. Contact: Samantha Harris, Samantha.Harris@mccombs.utexas.edu or 512-471-6746 Related experts: Professor Andrew Whinston (Bitcoin and Cyber Security), Associate Professor Cesare Fracassi (FinTech). Source:
An honor or a Herculean-sized task to host the Olympic Games?
In less than a month – the world will be watching as South Korea plays host, once again to the Olympic Games. With the Games come international attention, media scrutiny and bragging rights. What also comes with is serious price-tag and left-over infrastructure. The Olympics, which begin Feb. 9, will cost the host country approximately 14 trillion won ($12.9 billion) – almost double the original estimates of the 8 to 9 trillion won ($7 to 8 billion) South Korea stated when Pyeongchang won the bid in 2011. That’s a lot of money. And is it worth it? Do the Olympics carry the lustre they once did? Has any country actually been able to make money or put to good use all the facilities that are requires hosting events like luge, bobsledding, biathlons and all those extra arenas? Is it time for a single destination for the world to converge on each year? As costs go up – the urge to host internationally seems to go down. There are a lot of questions about hosting the Games and if the task is worth the price tag -that’s where the experts from Cedarville can help. Andrew Wonders is an Assistant Professor of Sport Business Management and was on planning committees for the Sydney and Salt Lake City Olympic games. He can give a behind-the-scenes look at what is taking place now leading up to the Olympics. Andrew is available to speak with media – simply click on his icon to arrange an interview. Source:
Movies like “Marshall” that are built around actors of color (Chadwick Boseman plays the iconic attorney) and have appeal to consumers of color historically see a significant surge in ticket sales in weeks five through eight – if producers are willing to keep them in theaters that long and allow for word-of-mouth advertising to build, said Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor’s Hankamer School of Business. She studies consumer behavior, multicultural media, movies and entertainment. “I believe that Hollywood often pulls movies starring women and actors of color out of the theaters way too soon and before word-of-mouth has time to fully spread,” Lindsey-Warren said. “In my opinion, and according to our studies, Hollywood is leaving a great deal of money on the table.” Movies built around actors of color typically make money – in many cases as much or more than five times the budget, she said. For example, the 2017 comedy “Girls Trip,” which was built around four African-American female leads, was made for $19 million and has grossed more than $100 million at the box office. A challenge, Lindsey-Warren said, is that Hollywood expects to make its money back in the opening weekend. That strategy often doesn’t translate well to consumers of color. She cited a Nielsen study that showed African-Americans make an average 6.3 trips every year to see movies, and they tend to strongly support movies where there are characters like themselves and to whom they can relate. But they don’t rush to theaters for premier weekends. “Historically, African-American consumers have not been such early adopters of seeing movies on opening weekend and have typically waited to hear from trusted sources, by way of word-of-mouth, if the movie is worth seeing,” she said. “I call this behavior giving word-of-mouth time to spread. These are insights that Hollywood has not fully embraced regarding consumers of color and for movies built around actors of color.” Source:
Impact of Protests on NFL Brand? Baylor Sports Sales Expert is Watching How 'Generations' Respond
Kirk Wakefield, Ph.D., is the Edwin W. Streetman Professor of Retail Marketing and director of Baylor University’s Sports Sponsorship & Sales program. He is an oft-quoted expert on marketing and branding of professional sports teams and serves as publisher and editor of The Baylor S3 Report (www.baylors3.com), the industry-leading publication featuring best practices in sports sales and marketing. In response to this season's protests during many of the NFL games, Wakefield said he is closely watching the “generations” of fans, particularly the season ticket holders. He explained that the average NFL season ticket holders are male, in their 40s and have a household income of more than $100,000. “I think the question is if the NFL can truly use this as a unifying rather than divisive tool. The dilemma is that the season ticket holder base is older and more prone to see it as divisive and offensive. But the younger set, tomorrow’s fan base, is likely to side with the players. So, brand equity could erode among current season ticket holders and, at the same time, gain interest and support from millennials – who have not been watching or attending as much.” Wakefield’s research in retailing covering more than two decades focuses primarily upon sports psychology, team sports marketing, entertainment marketing, and fan and consumer response to pricing and promotional tools. He has conducted fan research in almost every venue in sports including the NBA, NFL, MLB, MLS, NHL, and NASCAR. Source:
Another planet discovered by NASA – 2,545 light-years from Earth
Today, the scientific world was watching as NASA made a big announcement. Its Kepler Space Telescope, which has been conducting an intensive planet-hunting mission since 2009, had new results to share with the public. A media release from NASA states: “Our solar system now is tied for most number of planets around a single star, with the recent discovery of an eighth planet circling Kepler-90, a Sun-like star 2,545 light years from Earth. The planet was discovered in data from NASA’s Kepler Space Telescope. The newly-discovered Kepler-90i – a sizzling hot, rocky planet that orbits its star once every 14.4 days – was found using machine learning from Google. Machine learning is an approach to artificial intelligence in which computers “learn.” In this case, computers learned to identify planets by finding in Kepler data instances where the telescope recorded signals from planets beyond our solar system, known as exoplanets." There are some very technical and scientific data and information here. As well, a lot of questions to be asked and answered. That’s where experts like Dr. Michael Reed from Missouri State University can help. Dr. Reed is a professor of astronomy at Missouri State. He researches extrasolar planets and pulsating stars. Dr. Reed is available to speak to the media and can explain what this all means for science, the study of space and if there might actually be life out there. Click on his icon to connect with him. Source:
Will a Roy Moore win be a blessing or a curse for the GOP?
Tomorrow is Election Day in Alabama - and all eyes are on a special senatorial election that should have flown under the radar for this traditionally Republican-friendly state. That was until Judge Roy Moore won the primary and his past suddenly became public. To date, eight women have come forward with accusations ranging from sexual impropriety to molesting of a 14 year old girl when Moore was in his 30s. When the accusations surfaced, at first the Republican establishment started to abandon Moore - recently that mood has changed. With a Moore victory on Tuesday the GOP stands to bolster its hold on power in the Senate. A loss would reduce the Trump administration’s grip on control. However, Republican victory could also be a double-edged sword. What does it say to Americans if a person with so many allegations is elected to office? Will Moore have any credibility once he arrives in Washington? And will his election signal a revolt to the Democratic side come the mid-term elections in 2018? With polling showing a virtual tie between the Republicans and Democrats in Alabama - what will Tuesday’s result mean for America and the ongoing scandals emerging in Washington, Hollywood and across the country. There are a lot of scenarios that could play out and even more questions to be asked - that’s where the experts from Cedarville can help. Dr. Mark Caleb Smith is Professor of Political Science and the Director of the Center for Political Studies at Cedarville University. He is an expert in the areas of American politics and particularly presidential politics. Dr. Smith is a media-regular and was interviewed often during the last presidential election. He is available to speak to this latest development in politics. To book an interview – simply click on Dr. Smith’s icon to arrange a time. Source:
For many, this Christmas will be the first holiday without a special loved one. The loss of a family member or a friend brings obvious grief. And for those who have the opportunity to interact with a bereaved person, there are often questions: What do I do? What do I say? Grief expert Helen Harris, Ed.D., associate professor in Baylor University’s Diana R. Garland School of Social Work, suggests the following: 1. Listen more than talk. 2. Acknowledge the loss and express your caring. 3. Find a way to include the lost loved one in the holidays. “I recommend families find a way to include the lost loved one in the holidays: to light a candle on the mantel to burn through the day as a symbol of his continued presence, to make an ornament with her name and place it on the tree, to talk about their roles and be intentional about who will assume those roles now of carving the turkey, etc., to use at least one of their favorite recipes for a holiday dish.” 4. Take time to tell stories and look through old photos. But don’t push it. “If folks find it too painful, there should be no pressure to do it,” Harris said. “There will be other holidays, other times and other gatherings.” 5. Ask what helps and be open to what doesn’t. 6. Avoid “helpful” actions that are actually hurtful. “When you stay away, pretend it didn’t happen or walk the other way in a store so you don’t have to say anything – those things hurt,” Harris said. 7. Understand that there’s no set time frame for someone who suffers a loss to be “over it” or “move on.” Harris said adjustment to loss is a long process and tends to get worse before it gets better. Those not closely connected to the loss will move on with their busy lives while the person who has lost a spouse or child or parent will experience fresh loss over and over again for the first year while facing the first Thanksgiving, birthday, anniversary, Christmas, vacation, etc. without the person with whom they had always shared those moments. “There is a time when we manage our grief more than it manages us, and a time when the healing becomes strength, like a healed broken bone is stronger at the point of healing than the bone around it. But we are always changed, different because of both the life and the death of the person we loved and lost,” Harris said. Source:
Done in by digital? What will the sale of Time mean for the industry?
On Monday, a once mighty media juggernaut was sold off for $2.8 billion dollars. Time Inc. – the publisher of Time, Fortune, Sports Illustrated and People was now property of the Meredith Corporation. The Des Moines, Iowa-based company better known for its Better Homes and Gardens, Family Circle, Parents and Family Fun magazines. It’s a bitter and sad end for Time. The company was once the industry leader in magazines and world-respected periodicals. The magazines were’ must-reads’ for the informed. But times have changed, and Time never did catch on or catch up with the digital wave that has transformed journalism as we know it. So, what will all of this mean? Can the world of print media survive and adapt to changing times and tastes? As well, with shrinking circles of media ownership – will regulators let this sale proceed? And what will this mean for the many journalists? More job cuts and shrinking news rooms? Will they move from NYC to Iowa? Has the lustre and allure of being a New York based journalist lost its shine? There are a lot of questions that still need to be addressed and answered. That’s where the experts from Cedarville University can help. Dr. Marc Clauson is a professor of history and law at Cedarville. Marc is an expert in the fields of anti-trust regulation and the economic impact of mergers and takeovers like this. Dr. Clauson is available to speak with media – simply click on his icon to arrange an interview. Source: