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UC Irvine expert on metacognition: Megan Peters
How do our brains take in complex information from the world around us to help us make decisions? And what happens when there’s a mismatch between how well your brain thinks it’s performing this function and how well it’s actually doing? UC Irvine cognitive scientist Megan Peters takes a deep dive into metacognition - our ability to monitor our own cognitive processing. To reach Prof. Peters, contact Heather Ashbach at hashbach@uci.edu or 949-284-1577. “Our brains are fantastically powerful information processing systems. They take in information from the world around us through our eyes, ears, and other senses, and they process or transform that sensory information into rich internal representations — representations that we can then use to make useful decisions, to navigate effectively without running into things, and ultimately, to stay alive. And interestingly, our brains also can tell us when they’re doing a good job with all this processing, through a process called metacognition, or our ability to monitor our own cognitive processing. My name is Megan Peters, and I’m an associate professor in the department of Cognitive Sciences at UC Irvine. I’m also a Fellow in the Canadian Institute for Advanced Research Brain, Mind, & Consciousness program and I am president and chair of the board at Neuromatch. My research seeks to understand metacognition — how it works in the brain, and how it works at a computational or algorithm level — and it also seeks to understand what this metacognitive processing might have to do with the conscious experiences we have of our environments, of each other, and of ourselves. So in our research group, we use a combination of behavioral experiments with humans, brain imaging (like MRI scans), and computational approaches like mathematical modeling and machine learning or Artificial Intelligence, to try to unravel these mysteries. I think my favorite overall line of research right now has to do with cases where our brains’ self-monitoring sometimes seems to go wrong. So what I mean is, sometimes your brain “metacognitively” computes how well it thinks you’re doing at this “sensory information processing” task, but this ends up being completely different from how well you’re actually doing. Imagine it this way: you’re driving down a foggy road, at night in the dark. You probably can’t see very well, and you’d hope that your brain would also be able to tell you, “I can’t see super well right now, I should probably slow down.” And most of the time, your brain does this self-monitoring correctly, and you do slow down. But sometimes, under some kinds of conditions or visual information, your brain miscalculates, and it erroneously tells you, “Actually you can see just fine right now!” So this is a sort of “metacognitive illusion”: your brain is telling you “you’re doing great, you can see very clearly!” when in reality, the quality of the information that it’s receiving, and the processing it’s doing, is really poor, really bad — in essence, that means that you can feel totally confident in your abilities to accurately process the world around you, when in fact you’re interpreting the world totally incorrectly. Now normally, in everyday life, this doesn’t happen of course. But we can create conditions in the lab where this happens very robustly, which helps us understand when and how it might happen in the real world, too, and what the consequences might be. So this is fascinating both because it is a powerful tool for studying how your brain constructs that metacognitive feeling of confidence, and also because — in theory — it means that your subjective, conscious feeling of confidence might be doing something really different than just automatically or directly reading out how reliably you brain is processing information. And that could eventually provide a better way to investigate how our so-called phenomenological or conscious experiences can arise from activity patterns in your brain at all.” To reach Prof. Peters, contact Heather Ashbach at hashbach@uci.edu or 949-284-1577.
It's a fabulous fall - and our expert can explain why all those colors come out this time of year
Autumn has arrived. And as we all take time to welcome this wonderous palette that nature delivers year after year, those who are curious about all those colors are looking for answers. Why there are so many different shades, tints, and tones? What causes the colors to change? And where's the best place to find one of nature's finest displays of leaves? It's a topic that comes up every year, and recently Connecticut Public Radio connected with UConn's Bob Fahey to get some of the answers about autumn in New England. I ventured into a forest in northeastern Connecticut with two UConn tree experts. We met up at Horsebarn Hill, one of the best viewpoints in the state, surveying a rolling river valley showing off with fall colors. We see oaks just starting to turn red. Nearby hickories provide a dash of yellow – and, of course, the maples are already stealing the show, even on a cloudy day. Here’s what I found out: Our trees are diverse One reason the foliage is so good is simply due to the number of species we have. “We have a very diverse hardwood forest in this part of New England,” said Bob Fahey, an associate professor and forest ecologist at UConn. “We have both species that are more southern species and also some of the more northern species.” “In comparison to say, the Mid-Atlantic or other places that have lots of deciduous species, we have maples, which are just the best,” he said. “We also have a number of species that have nice yellow foliage,” he said. “Birches and beech. If you go a little bit farther south from here, mostly what you have is oaks. And oaks can have good fall foliage colors, but there are a lot of times they don't and they don't last for as long.” We have lots and lots of trees The diversity of species provides a diversity of color, said Tom Worthley, an associate extension professor and a forester at UConn. He asked me to remember the last time I flew over Connecticut. What did you see, he asked. Lots of trees, right? “Most of the ground is covered by a tree canopy,” Worthley said, noting that some estimates put that tree canopy cover at around 75% of the land area of the whole state. “Back where we were standing a few minutes ago, we had some cherry trees,” Worthley said, his eyes scanning the trees enveloping us. “There's a few remnant ash, there's some walnut around the edges here. And let's see, some hickory.” A walnut tree towers over us – and there are even some white pines. It’s that varied bioscape that sets New England forests apart. “Even in my two-acre forest behind my house, I have 22 different species of tree, which is more than some regions of the northern part of the U.S.,” Fahey said. Travel to the west, and what you’re likely to see are lots of evergreens and aspen trees. “Not that there aren't others, there are plenty of others, but not in the same abundance and not in the same kind of mix that we have around here,” Worthley said. Climate plays a role Across New England are rolling hills with microclimates that can contribute to vibrant fall colors. “You’ll see ... highly different color in different parts of the landscape, which has to do with temperature differences,” Fahey said. Combine that with Connecticut’s mix of southern and northern species and the colors here might not be as exciting and bright as what you would see in Vermont and New Hampshire, Fahey said. But our foliage season can sometimes last a little bit longer. One reason? Oaks. “We have so much more of that oak component,” Fahey said. “The oaks will hold their leaves until the end of October.” Moisture, temperature and the amount of daylight all contribute to how long it takes for a tree to shed its leaves. And, for each species, the calculation is different. “A tree makes an economic decision,” Worthley said. “It decides, ‘Well, it's costing more in energy to keep these leaves going than what they're producing for me and so it's time to shut them off.’” Why do leaves fall anyway? It’s when leaves are green that the most important work is happening, pulling carbon out of the atmosphere and giving us oxygen. And for that green color, we can thank the pigment chlorophyll. “The color that's in the leaves – is always there from the time the leaf is grown,” Worthley said. “As the growing season fades, the chlorophyll disappears,” he said. Then the other colors in the leaf can begin to show off. Pigments like anthocyanins (reds and purples) and carotenoids (yellows and oranges) peek out, tiny threads in an autumnal blanket transforming New England’s green forests into a richly colored landscape. The colors are out - but only for a limited time. If you're a journalist looking to know more about this topic before all the leaves fall, then let us help. Dr. Fahey is an Associate Professor in the Department of Natural Resources and the Environment and Center for Environmental Sciences and Engineering at the University of Connecticut. He is also the George F. Cloutier Professor in Forestry, director of the UConn Forest, and associate director of the UConn Eversource Energy Center. Simply click on his icon now to arrange a time to talk today.
One of the most extensive ways humans modify the planet is through agricultural practices. At the University of Delaware, assistant professor Kyle Davis has been conducting research on sustainable agricultural food systems on a global scale for many years, thinking about how these systems, because of their vast impact, can also act as a catalyst for addressing issues related to sustainability. This research, as well as the mentoring of graduate students and the research they are conducting in his lab, earned Davis a 2023 Global Environmental Change Early Career Award from the American Geophysical Union (AGU). Davis, an assistant professor in the Department of Geography and Spatial Sciences and the Department of Plant and Soil Sciences, as well as a resident faculty member with UD’s Data Science Institute, said he was honored and humbled to receive the award and that he feels deeply fortunate to get to do research he loves and to work on new science with students from across the university. “One of the greatest joys of the job is being able to mentor graduate students,” Davis said. “I feel really lucky to get to work with a group of incredibly talented and enthusiastic graduate students who come from all over the world.” Davis said that, in a lot of ways, the research he conducts has grown through working with graduate students, coming up with ideas and exploring those ideas together. “So much of my research is the result of their passion, abilities, drive, and creativity,” Davis said. The Davis Lab conducts research on a global scale and also has a key focus on four main countries: the United States, China, India and Nigeria. The research in those areas takes on different forms and looks at different questions. In the U.S., for instance, the research is primarily focused on addressing questions related to water scarcity and food production in the West. The research in Nigeria concentrates on addressing agricultural data and information needs across the country, while the work in India and China is focused on questions related to crop production, nutrition, farmer livelihoods and water sustainability. “We look at the nutritional supply and climate resilience of different crops and their associated water, energy, fertilizer and pesticide needs and try to find opportunities to improve all of these outcomes simultaneously,” Davis said.
The Role of Artificial Intelligence in Customer Experience
Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Previously, Jain served as the chief marketing advisor at multiple firms. Below are his thoughts on the impact of artificial intelligence (AI) on customer experience. Voice of the Customer In today's hyper-connected world, the voice of the customer (VoC) is louder and clearer than ever. But how do we sift through this cacophony to understand what our customers are really saying? Enter AI. It's revolutionizing the way customer experience teams handle VoC programs, and as a marketing leader, I find this incredibly exciting. Take direct customer feedback, for example. We're no longer just collecting survey responses and storing them in a database for quarterly review. AI algorithms, particularly those using natural language processing, are helping us instantly categorize and prioritize this feedback. Imagine an e-commerce platform that can immediately flag a customer's mention of "late delivery" in a post-purchase survey. That's not just efficient; it's customer-centric. But what about the things customers are saying when they're not directly talking to us? That's where AI-driven sentiment analysis comes in. These tools can scan social media, forums, and review sites to gauge the sentiment behind a customer's words. I've seen hotel chains use this technology to monitor travel forums and review sites. If a guest mentions "noisy rooms," even without lodging a direct complaint, the brand can proactively look into soundproofing solutions. Then there's inferred feedback, the kind you get by reading between the lines. AI can analyze customer behavior, like frequent page visits without conversion or cart abandonment, to suggest what might be going wrong. For instance, an online fashion retailer could use AI to figure out why a particular dress gets a lot of views but few purchases. Maybe it's the sizing, maybe it's the price, but the point is, you get to know without having to ask. And it doesn't stop at gathering feedback. AI is helping us turn this raw data into actionable insights. We can predict future behavior, like churn rates, based on past feedback. This allows us to be proactive rather than reactive, which is a game-changer in customer experience management. Finally, let's talk about what happens after we've gathered all this feedback. AI is ensuring that every customer who takes the time to share their thoughts receives an immediate and appropriate response. Chatbots can handle common queries or concerns, making the customer feel heard and valued right away. So, from the perspective of a marketing leader, it's not just about the efficiency that AI brings to VoC programs. It's about the opportunity to deepen our connection with customers. By truly understanding their words, their sentiments, and even their behaviors, we can craft experiences that resonate on a human level. And in a world that's increasingly digital, that human touch is what sets a brand apart. Customer Service It's truly intriguing to observe how AI is weaving its way into the customers’ experience. Online, chatbots are making waves. Chatbots are not just digital tools; they're our first point of contact, bridging the gap between brands and consumers. However, there was always the question of accuracy versus efficiency while managing these chatbots – AI has answered that question. AI chatbots provide real-time yet accurate assistance, making the digital shopping journey feel more interactive. Companies can reduce customer dropout while avoiding the expense of managing a large human customer service team. AI is revolutionizing phone-based customer service as well. Voice recognition allows natural language processing for easier navigation, while predictive analysis anticipates caller needs based on their history. Enhanced personalization means customers no longer repetitively provide account details, and emotion detection aids in gauging caller mood. The result? Reduced wait times, more efficient interactions, and a significantly improved telephonic customer experience. In essence, AI is bridging the gap between technology and human touch in the retail world, making our interactions with brands more meaningful and personalized. Again, companies can do this in a cost-effective manner. Jain is available to speak with media - - simply click on his icon now to arrange an interview today.
Murdoch's shocking retirement: Expert predicts minimal change in Fox's stance or approach
Despite the fact that he was 92, Rupert Murdoch's retirement as chairman of Fox Corp. and News Corp. came as a shock. Many observers see the passing of the torch from right-wing Rupert to more right-wing son Lachlan as a potentially seismic shift in the media landscape. Danilo Yanich, professor of public policy and administration at the University of Delaware, can discuss the changing of the guard at Fox, which he believes won't alter the network's approach all that much. Yanich doesn't think anything will change from the media side of the equation – coverage won't be any more right wing than it was before. "Lachlan has been running the day-to-day activities for some time now." Also, Yanich said, whether Rupert is "retired" or not does not take him out of the picture. "He still owns the company." Yanich noted that there has been commentary regarding the implications his retirement has for the power arrangements within the company. "That is probably true, but I do not see any change in how Fox approaches its media activities." Yanich's research centers on the media and its intersection with citizenship, public policy and crime, as well as media ownership. He directs the Local Television News Media Project, which examines the role of the news media in democracy and public policy. Yanich was awarded presidential fellowships at two Salzberg Seminars (Salzburg, Austria), both focused on ethics and the news media. To set up an interview with Yanich, simply click on this profile below.
Hospital at Home: Understanding How It Works
As the ChristianaCare Hospital Care at Home program grows, we see the benefits of improving the way we deliver care to our patients. With each patient we care for, we are reminded that a big part of recuperating and getting better is not just physical but mental and emotional. Being home allows patient to visit with loved ones, cuddle with pets and sleep in their own bed. It also helps our health care providers better understand a patient’s living environment, making it possible for us to provide the individual services they need. Q. What is hospital care at home? A. I think of a virtual hospital as three components: a command center, technology and in-home care. The command center is a 24/7, 365-day- a-week center staffed by physicians, nurses, advanced practice clinicians and patient digital ambassadors. This team of health care providers is tethered to patients in the home by way of our technology. We give our patients a tablet that lists their daily schedule so they know who to expect in their home and the time our health care providers will arrive. It also allows them to contact the command center at any time by pressing a button. When they do that, a nurse appears on the screen right away. Edwin Bryson Sr. said ChristianaCare made it easy to treat his diabetes complications from the privacy and comfort of his own home. With hospital care at home, he said, “all I do is hit the button and a nurse comes on to assist me with anything I need. It was 24-hour service here, just like I was in the hospital.” Technology also allows us to monitor patients’ vital signs at home as we would in the traditional hospital setting. We use Bluetooth technology to upload that information into the electronic medical record. In-home care is made up of a team that goes into the home to deliver the services that a particular patient needs. This includes radiology (X-rays and ultrasound), blood tests, intravenous medications, physical therapy, occupational therapy and more. A licensed professional, such as a nurse, also visits the patient at home at least twice a day. Q. Who is eligible for hospital care at home? A. There are requirements for participation. Patients need to live within 25 miles from our Delaware hospital campuses which are in Newark and Wilmington. We also are looking for patients that meet our acute, inpatient level of care. So if they’re in observation status, for example, they wouldn’t be a good candidate. We also need patients who don’t require continuous monitoring: If a patient has telemetry monitoring or if they’re in the intensive care unit or a step-down unit, they would not be a good candidate. Our team works every day with caregivers at both Delaware hospitals to identify patients who would benefit from hospital care at home. Q. What are common sicknesses that can be treated at home? The first 20 patients we admitted into this program had 20 different diagnoses. But after treating more than 500 patients, the most common diagnoses that we see are cellulitis, sepsis, pneumonia, chronic obstructive pulmonary disease (COPD) exacerbation and congestive heart failure. Hospital at home may not be the solution for all patients, but in many cases it can help patients get better quicker and in a place where they most feel comfortable. As ChristianaCare strives for greater access to care, home may be where the health is.
#Expert Q&A: Amid the Wildfire Haze, NJIT's Alexei Khalizov Explains What's in the Air
The soot that permeated the air in New Jersey and New York this summer — courtesy of massive wildfires in Canada — is exactly what a New Jersey Institute of Technology professor is studying to determine its impact on climate change. Alexei Khalizov, an associate professor of chemistry and environmental science, is partnering with Associate Professor Gennady Gor on the three-year project, which began last year and is supported by a $620,000 grant from the National Science Foundation. Specifically, they’re examining the soot created by wildfires and the burning of fossil fuels in hopes of better predicting its impact on climate. Khalizov, who’s been at NJIT since 2013, took time out from his research to explain what millions of residents of N.J. and N.Y. are experiencing as a result of the wildfires hundreds of miles to the north. Q: What’s in the smoke? Small particles and some gas chemicals. These particles and chemicals were released by wildfires and they were picked up by the air mass and carried all the way to New Jersey from Canada. Those particles are extremely small: you can stack maybe a hundred of such particles across single human hair thickness. Q: Is breathing it the equivalent of smoking a pack of cigarettes? That would be a reasonable comparison. A cigarette is made of plant material. When it smolders and burns it releases particles that are very much like those particles from wildfires. Maybe the only difference is that the wildfires have no nicotine. But they have lots of other chemicals. Q: What factors contribute to the density of the smoke? Well, it's a major wildfire. It covers a huge territory in Canada. And the meteorology is such that this smoke is carried all the way from Canada to the U.S. without significant dilution. And due to that, the concentration of those particles is very high. Q: When did we last experienced something of this magnitude? We had some Canadian and Alaskan wildfires a few years ago. And air mass transport brought the smoke all the way to New Jersey, but it wasn't as bad as what we are observing today. Q: What about in terms of EPA standards? The Environmental Protection Agency has a list of criteria pollutants. One of those pollutants is particles smaller than 2.5 microns. And typically, if the concentration of those particles exceeds 35 micrograms per cubic meter, the air is considered unhealthy. When I looked at the map of pollution today (June 7, 2023), it showed that throughout the majority of New Jersey, the concentration is around 90 micrograms, which is two to three times higher than this unhealthy threshold. And actually, there is a location, I believe it's around Paterson, where the concentration is 140 micrograms, which is four to five times above the threshold. Q: Can the wildfires in South Jersey be contributing to this? It's possible, but probably it's not a major contribution. Also, if you look at the wind pattern, it's probably not a major factor at all. Q: Why is wind unable to disperse the smoke? For the wind to disperse the smoke, one needs to mix clean air with all this contaminated air and the amount of contaminated air is so high that there’s no clean air around to actually produce any dilution. Q: Why is there so much haze? It’s because of the continuous inflow of air, which is contaminated by emissions from the wildfires. The haze itself has a relatively short lifespan. Q: How does temperature change affect the smoke? If the temperature increases that may accelerate the rate of some chemical reactions that will also be accelerated by the sunlight. And that's one reason why the smoke that was released in Canada is not exactly the same smoke that we experience in New Jersey. As this haze is traveling over three to six hundred miles, it undergoes a number of chemical reactions and even the smell changes. You know how freshly released wood smoke smells — it's actually pretty pleasant. What we're smelling now, it's not pleasant at all. That's the result of those chemical reactions, which makes this even more unhealthy. Q: Will rain immediately clear the smoke? Yes, it will. If we could have rain, then the rain would remove the majority of these particles. And in fact, I believe we've been experiencing the smoke for several days, almost a week now. It would go up and decrease. And we’ve had several rains and those rains did really clear out some smoke. Q: What can we do individually and collectively to protect ourselves? We can help ourselves by staying indoors and wearing masks if you have to go outside. Certainly, exercising outside is not a good idea even while wearing a mask. Also, if you have a central air conditioning system, you can turn on the fan to run the air through the filter, which will remove some of these particles. It depends on what kind of filter you have — high efficiency or regular. Q: What kind of mask? Make sure that it's an N-95 mask, not a surgical mask. A surgical mask is not is not going to help you at all. Q: How does what we’re experiencing relate to your research? My collaborator and I received a major grant from the National Science Foundation to study the particles released by combustion. As they travel through the air, they change both in shape and in composition. And these changes affect their toxicity and they affect their impact on climate. These particles actually are one of the warming agents. So, we hope that within about three years of working on this project, we’ll be able to explain better what happens and then modelers will be able to predict the impacts of such events with better accuracy. Looking to know more - we can help. Alexei Khalizov is available to discuss this important topic with media - simply click on his icon now to arrange an interview.
The power of streaks: How apps like Snapchat and Wordle keep users hooked
There's a reason why kids and adults alike become hooked on apps like Snapchat and Wordle: The irresistible pull of the streak. There's also a reason why so many apps are successful in hooking users: According to recent research co-authored by Jackie Silverman, assistant professor of marketing at the University of Delaware, the streak is as important as the app or activity itself. In her collection of studies, "On or Off Track: How (Broken) Streaks Affect Consumer Decisions," published in April in the Journal of Consumer Research, Silverman found that: Companies now can track consumers' behaviors on their platforms, and in turn tell consumers about their past behaviors. I study how one apparent pattern shown through such tracking - a streak, or 3+ consecutive behaviors - affects consumer decisions. Highlighting streaks can create a new source of motivation; people are more likely to continue a behavior when they are told they have a streak, versus not. On the flip side, highlighted broken streaks are especially demotivating and decrease engagement in the behavior. These effects occur because consumers have a goal of keeping their streaks (as highlighted on these platforms) alive. To help mitigate the negative effects of broken streaks, companies can de-emphasize broken streaks or allow for consumers to do an action to repair their streaks. To quickly arrange an interview to speak with Silverman, simply click on the "contact" button on her profile.
Imposter Syndrome: Am I Good Enough? Am I Smart Enough?
Have you ever asked yourself any of the following questions: “Can I do this?” “Do I deserve this?” “What happens when others find out I don’t know what I’m doing?” If so, you’re not alone. More than 70% of people (including many great leaders!) have feelings of imposter syndrome. Alex Dunn, who teaches principles of management, organizational behavior, human resources, and life and career development at UMW, shows others how to recognize, redirect and overcome feelings of imposter syndrome to achieve success. Her recent workshop – “Do I Deserve This? Recognizing and Using Imposter Syndrome as Fuel for Your Future” – aimed to help participants rise above feelings of inadequacy when applying for, and carrying out, jobs and other opportunities. Looking to know more? Our experts can help. Alexandra Dunn is available to speak with media about imposter syndrome - simply click on her icon now to arrange an interview today.
Too Cool for School? Our #experts can help with a history lesson in hipness
Who decides what’s “cool?” What have been the criteria over the years for rising to the ranks of “hot,” “phat” or “lit?” Colin Rafferty teaches a course that delves into the elusive but ever-so-attractive notion of being deemed “cool.” The syllabus examines this coveted quality and the entities described by it in historical and contemporary contexts, from its roots in the post-WWI jazz-age to rappers and TikTok. “The Idea of Cool” uses books, music and movies to explore what and who rises to the top of popular opinion and why. “I am decidedly not cool,” said Rafferty, who describes himself as a middle-aged man who owns a book of crossword puzzles. “But I find cool to be a fascinating thing.” Colin is available to speak with media about “The Idea of Cool” and his very cool work . Simply click on his icon to arrange an interview.
