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Is Herschel Walker game-ready for the gridiron of Georgia politics?
He once dominated the NFL and is still considered the greatest college running back of all time. But Herschel Walker is now suiting up for a different game and as the original GOAT gets ready to enter the political arena, Joshua Kennedy, Ph.D., an associate professor of political science at Georgia Southern University, is being contacted by media for what he thinks the former superstar needs to do to get across the electoral goal line. In a recent interview with WJCL, Kennedy said, "When it comes to a potential candidate like Herschel Walker who has the celebrity factor in the state of Georgia, who helped bring UGA their national title in 1980, who won the Heisman trophy, is still very well-beloved by the people of Georgia, it could make for an interesting race." At this point, Kennedy believes Warnock would be more likely to win the race. "I think Sen. Warnock has an engaged base and if I were prognosticating at this point, I would say he is a little likelier than not to win," he said. However, Kennedy believes the former president's endorsement of Walker would help the Georgia Bulldog secure a significant number of votes. "The fact that he has the endorsement and support of the former president would carry a lot of weight with Republican voters in the state," he said. In order for someone like Walker to win, Kennedy said he would have to appeal to both the Republican base and independents. "I think that Walker needs to energize the base first and foremost, then focus on finding particular issues that speak to the concerns of Georgians including those non-affiliated voters who could be gettable for a Republican," Kennedy said. He would also need to instill a sense of reliance and competence in Georgians. "Voters want politicians who are oriented towards solving problems," Kennedy said. "He’s going to have demonstrate that he is able to do that, that he has that level of competence, which will be difficult considering he has not been in political office before. That will give Raphael Warnock a bit of that incumbent advantage by virtue of being in office, he can point to things he's worked on that Herschel Walker can’t." Kennedy said if Walker were to win, it would make it difficult for Democrats to maintain control of the senate. June 30 – ABC News If you are a reporter looking to cover this subject – then let our experts help. Contact Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu for an interview with Joshua Kennedy.

A veteran police officer and a bystander were gunned down in a Denver suburb earlier this week in what authorities are saying was a targeted attack by someone who “expressed hatred” for police. A 19-year veteran of the force, Gordon Beesly was allegedly killed because he was simply wearing a uniform and a badge. The tragic fatality is getting massive coverage and UMW’s Laura C. Wilson was interviewed by The Washington Post to provide her expert perspective on the impact this incident will have on survivors. Laura C. Wilson, an associate professor of psychology at the University of Mary Washington in Virginia, said that years ago she might have thought about each mass shooting or shooting in a public place as having unique characteristics that affect survivors. But she now considers the trauma of multiple events. “When we start to see a lot of these events happening in a small community or within the country, we start to have these compounding impacts,” she said. “People now have more evidence that the world is unpredictable, more evidence that regardless of what I do I can’t keep myself safe.” But Wilson stressed that the effects of trauma are unique to every individual, every survivor. There will be extensive coverage of this killing and if you are a reporter looking to cover the issues survivors of mass shooting events will experience, then let us help. Dr. Laura C. Wilson is a clinical psychologist whose expertise focuses on post-trauma functioning, particularly in survivors of sexual violence or mass trauma (e.g., terrorism, mass shootings, combat). Her research interests extend to predictors of violence and aggression, including psychophysiological and personality factors, as well as indicators of PTSD following mass trauma, long-term functioning among first responders, outcomes among survivors of sexual violence and the influence of media on mental illness stigma. Dr. Wilson is available to speak with media, simply click on her icon to arrange an interview today.

UK inflation rate jumps to 2.1%: University of Warwick experts comment
The Office of National Statistics reports that the inflation rate in the UK has risen to 2.1%, passing the Bank of England target of 2%. Professor Abhinay Muthoo of the University of Warwick Department of Economics and Professor Nigel Driffield of Warwick Business School comment here on what factors could have caused this jump. Professor Abhinay Muthoo of the Department of Economics at the University of Warwick said: "Figures released by the UK’s Office for National Statistics (ONS) show UK inflation has jumped to 2.1% in the year to May. This means inflation is now above the Bank of England target of 2%. There is concern amongst some economists that inflation will rise further, and more importantly, that these higher levels of inflation are permanent. Hence, for example a call by some that the Bank of England should quickly raise interest rates. "I believe this higher than target inflation is very likely to be temporary. This current increase is driven by a few factors. One being a sudden and sharp increase in consumer spending as consumers are rushing to spend their savings from the past year of lockdown, and supply cannot, at the moment, keep up with that strong demand. I expect inflation to return to under Bank of England’s 2% target by around early next year." Professor Nigel Driffield of Warwick Business School said: “Supply of various goods and services is or has been constrained by Covid, and while many people have suffered financially because of Covid there is also a high level of pent up demand. This pertains not only to goods and services made here, but also imported. So for a while we are going to see pressure on inflation as the economy opens up.”

A new model of health care is coming to Wilmington’s Riverside neighborhood and the Kingswood Community Center. ChristianaCare Virtual Health is now available at The Coker Family Resource Center, inside Kingswood Community Center. It offers convenient, personalized, always-accessible care that makes it easier for people to connect with the care they need and stay well. “This is an entirely new model of health care powered by data and technology to make it easier for people to access care when they need it, and one that fosters strong relationships between patients and their care team,” said Janice E. Nevin, M.D., MPH, president and CEO of ChristianaCare. “In our commitment to make a positive impact on health for everyone in the communities we serve, we’re excited to bring this leading-edge model of care to our neighbors at Riverside. We’re grateful for the partnership of The WRK Group and Kingswood Community Center in this collaborative effort that will support the health and wellbeing of the people in this community.” At The Coker Family Resource Center, patients can connect to ChristianaCare Virtual Health for a virtual appointment with a primary care provider or a member of their care team and also receive access to medical services such as vaccines, blood pressure checks and in-person exams. But care doesn’t have to happen at Kingswood Community Center. Patients can have a virtual visit with their care team anytime and from anywhere they have access to the internet with a smartphone, tablet or laptop with a camera. “Throughout the pandemic, many people have learned the convenience of having a video visit with their doctor instead of coming in for an in-person appointment. At ChristianaCare, we’ve actually been developing this kind of care since the launch of our Virtual Primary Care practice for ChristianaCare caregivers in 2018, in addition to our CareVio data-powered care management platform,” said Sharon Anderson, RN, MS, FACHE, chief virtual health officer at ChristianaCare. “What we’re able to provide today is not just video visits, but an entirely new kind of care that’s always on—it enables patients to interact with their care team when they need support through video visits, secure text messages and other ways that provide care in ways that fit into each person’s lifestyle.” Sharon Anderson, RN, MS, FACHE, chief virtual health officer at ChristianaCare In addition to the on-site medical services provided at the Kingswood location, patients can also receive in-person help with the technology so that they can become comfortable with this new model of care, and ask questions or get help when they need it. Kingswood Community Center, a member of The WRK Group (The Warehouse, REACH Riverside, and Kingswood Community Center), has been a pillar of the Riverside community for 75 years and is located at 2300 Bowers St, Wilmington, DE 19802. In-person appointments are available every Tuesday and Thursday from 12:30 – 2:30 (times may vary). Information and appointments are available by calling 302-428-2400. Establishing easily accessible health care within the Riverside neighborhood marks a long-time goal of The WRK Group. “We are incredibly thankful for this partnership with ChristianaCare Virtual Health as they become the first primary care service provider that exists within Riverside,” said Logan S. Herring, Sr., CEO of The WRK Group. “ChristianaCare has created a nimble solution for our neighbors that includes valuable in-person services and care as well as virtual appointments. Creating this physical and virtual space is an achievement for our community and one in a series of initiatives The WRK Group plans to bring to the local area.” The WRK’s Group managing partner, REACH Riverside, is currently overseeing a $250M holistic revitalization project which includes building a new and improved community center, developing a mixed income housing community, and investing in physical capital to create a thriving and vibrant neighborhood. Introducing the Coker Family Resource Center The Coker Family Resource Center is a new addition to the Kingswood Community Center, made possible by the generous donation of the Coker family, a pillar in the Riverside and Wilmington community. From matriarch and civil rights leader Beatrice “Bebe” Coker and her activism efforts to daughters Dr. Joan Coker, Laurie Coker Reid, and Julie Coker's collective philanthropic and community work, the Coker family embodies the values of Kingswood Community Center and The WRK Group’s collective mission to empower the community to reach its full potential. “Thank you to the entire Coker family, who have dedicated themselves to bettering our community for decades, as well as for providing the needed funding to create the physical space that ChristianaCare Virtual Health inhabits,” Herring continued. “The Coker family has once again demonstrated the value of believing and investing in their community. As we look to the future and continue to dream big about the new Kingswood Community Center, I am excited by the prospect of what this space will evolve into and what additional services we can offer our community.” For more information about ChristianaCare Virtual Care at Kingswood Community Center, click here. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 5th best health system to work for in the United States and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by HealthGrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About The WRK Group The WRK Group, which is comprised of three organizations and over 130 employees, shares a collective mission to empower the community to reach its full potential by eliminating the barriers of structural racism and revolutionizing teen engagement. REACH Riverside, overseeing a $250M holistic revitalization, also serves as the managing partner for Kingswood Community Center, a pillar of the Northeast Wilmington neighborhood for 75 years, and The Warehouse, an educational and recreational oasis for teens. The Warehouse: Developed "For Teens, By Teens" - Innovative, one-stop center serving ages 13 to 19 Teen-driven programming focused on recreation, education, arts, career, and health Collaborating with over 140 youth-serving organizations Three goals: safety, educational support, and workforce readiness REACH Riverside: Developed "With the Community, For the Community" Member of the national Purpose Built Communities Redevelopment: Up to 600 units of high quality, mixed-income housing Education: cradle-to-college and career readiness pipeline Community Health: health, wellness, safety services, and programming Kingswood Community Center Empowering the Community of Riverside and Northeast Wilmington since 1946 Early Learning Academy: high quality, evidence-based programming (ages one through five) School-age services (ages six through twelve): before, after-school, and summer programming Jimmy Jenkins Senior Center: activities to remain healthy and self-sufficient Kingswood Academy: alternative school, located at The Warehouse (seventh through twelfth grade) Preparing for the development of a new, state-of-the-art facility that will replace and enhance the current community center ####

Tennis Pro Naomi Osaka Elevates the Conversation on Athletes and Mental Health
Though Naomi Osaka's announcement of her dropping out of the French Open and German Open tournaments came as a surprise to many of her followers, there has been plenty of support from fans and corporations for the 23-year-old tennis pro who chose to take time off because of mental health concerns. One company, the Calm App, offered to pay fines for tennis players skipping press briefings. And Formula 1 champion Lewis Hamilton—who, when he was 22 years old, found it difficult to deal with media commitments—offered encouragement to Osaka. "When you’re young and you're thrown into the limelight, it weighs heavily, and most of us are not prepared," Hamilton told The New York Times. Guy Weissinger, PhD, an assistant professor in Villanova's M. Louise Fitzpatrick College of Nursing whose research focuses on mental health, says, "Elite athletes are people. They have mental health struggles—good days and bad days—and it's important that we recognize that mental health is complicated, not just 'doing well' or 'not doing well.' One may be capable of doing one thing (i.e., playing tennis) but not other things (i.e., being peppered by reporters with questions). It saddens me that she needed to withdraw from the tournament rather than the tournament organizers reaching out to find ways to accommodate her mental health needs." He noted that the 23-year-old Osaka is an amazing athlete who rose to global prominence beating Serena Williams in a match that got a lot of negative attention. "While no one was saying that she did not deserve her victory, the conversation was mostly focused on Serena, and Osaka was a teenager caught in a media firestorm. I could see how that would create a high level of baseline anxiety around the Opens and media interactions for her, in addition to the already stressful situation of participating at that elite level of sports. Combine that with the high level of stress that everyone has been experiencing over the last year and a half, with COVID, I'm surprised that she isn't the only person who has said that they would be unable to do media appearances." He says this is a great opportunity for discussion of mental health and how it's a concern for everybody. "Too often, we think of people that are successful as being immune to mental health struggles, but we have to acknowledge that people can be both successful and struggling. Sometimes they will be able to manage (as Naomi has in many circumstances), but sometimes even their best coping mechanisms are not enough." Weissinger hopes that we can find ways for people to 'tap out' of the things that overwhelm their ability to cope. "It's not fair or ethical to only wait until people are not just struggling but completely drowning before trying to support or accommodate them. Like with physical health, prevention before things get bad is better for everyone than trying to fix things when they get really bad."

The sand dunes of Tybee Island have taken a beating in recent hurricane seasons. Georgia Southern University biology graduate student Shannon Matzke is researching ways to combat the destruction of the dunes for her restoration project by collecting data on the effects of various planting techniques to see which technique best increases the longevity of the dunes. As a part of the project, Matzke collects monthly data on the growth and survival of plants, as well as on the sand accumulation associated with different planting densities and groups of species. She also spends time analyzing data, exploring new techniques and tools to use in the field, researching dunes and vegetation, and conducting outreach for the project. “Working on the beach has been such a fun experience,” Matzke said. “It has also been rewarding to learn new techniques and how to use new equipment to answer more questions about the success of the restoration project. Perhaps my favorite part though has been the outreach associated with my project. The overall dune construction and beach nourishment is so important to island locals, and I’ve enjoyed being able to explain how my work fits in with the larger project.” Of the plants surveyed, 95% survived the first growing season. On average, plants doubled in height and canopy cover when compared to their size when initially planted. Matzke is also collecting data in areas of the constructed dune that were left bare to compare against the vegetated sites. Unlike the vegetated dunes, bare sites are experiencing erosion, which further relates the importance of adding native vegetation to any new dune construction. Matzke said she was drawn to Georgia Southern and the biology department because of proximity to the coast. She also appreciated her advisor Lissa Leege, Ph.D., who has worked with native and endangered plant species. “I am so glad that I chose to earn my master’s at Georgia Southern because I have been able to make connections with researchers inside and outside of my department, as well as with industry and government professionals,” she said. “I have also enjoyed being able to work on Tybee and the convenience of having the Armstrong campus close to where I live in Savannah.” Matze, who will graduate in fall 2021, hopes to continue her work with native plant ecology. “After I graduate from Georgia Southern, I’d like to work for a state or local agency continuing in the natural resources management field,” Matzke said. “I am interested in continuing working on invasive species research, endangered plant conservation and habitat restoration using native species. My research at Georgia Southern is the perfect introductory experience to the type of work that I would like to continue doing.” If you're a journalist looking to learn more about this exciting research — simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu.

Republicans are facing a political dilemma: Embrace former President Donald Trump and enjoy full party support, however, expect to lose favor with "never Trumpers" and moderate voters. Or … reject Trump to appeal to voters but face the sling, arrows and potential primary challenges of a vengeful Trump base. It seems like a lose/lose situation for the GOP, and it has been the topic of much conversation and media coverage. In Virginia, the stakes are high politically and The Washington Post recently spoke with UMW’s Stephen Farnsworth about this very situation. Virginia Republicans who oppose or criticize Trump are being shunned or sidelined within the party, said Stephen Farnsworth, a political science professor at the University of Mary Washington, while those who embrace him struggle to win statewide elections or suburban swing districts. The next test in Virginia will come this fall, when GOP gubernatorial nominee Glenn Youngkin, who embraced Trump and won the former president’s endorsement, will compete against the winner of the June 8 Democratic primary. “At the moment, these three former members of Congress are more like voices crying in a Republican wilderness,” Farnsworth said. “Will the party come around to their way of thinking? I think a lot depends on the success or failure of Republican candidates who are all in in their support of former president Trump. If Republicans get swept again in statewide elections, the arguments offered by Riggleman and Comstock and Rigell may make more sense to some of the die-hard activists.” May 22 – Washington Post There’s never a dull day inside or outside of party politics in America. And with mid-terms on the horizon and high expectations for 2024, the moves Republicans make with or without Trump could carry high consequences. And if you are a journalist following these developments within the Republican Party in Virginia or throughout the country, then let us help. Dr. Stephen Farnsworth is a sought-after political commentator on presidential politics. He has been widely featured in national media, including The Washington Post, Reuters, The Chicago Tribune and MSNBC. Dr. Farnsworth is available to speak with media any time. Simply click on his icon to arrange an interview today.

Aston University atmospheric chemist praises introduction of Birmingham’s Clean Air Zone
Dr Stephen Worrall has praised the introduction of the Clean Air Zone in Birmingham The expert in atmospheric chemistry said current levels within the city have to drop for the health of all Birmingham’s Clean Air Zone (CAZ) comes into effect on 1 June Dr Stephen Worrall is a lecturer in chemistry at Aston University A leading atmospheric chemist from Aston University has welcomed the introduction of Birmingham’s Clean Air Zone (CAZ) from 1 June 2021 and has said it will be an important step in tackling air pollution. Dr Stephen Worrall, a lecturer in chemistry in the College of Engineering and Physical Sciences, said the long-term effects of the change will be beneficial to people’s health throughout the city. Air pollution particularly affects the most vulnerable in society, including children and older people, and those with heart and lung conditions. The annual health cost to society of the impacts of particulate matter alone in the UK is estimated to be around £16 billion*. Dr Worrall said: “In my opinion the CAZ is undoubtedly a good idea. In many of our cities, but definitely in Birmingham, the levels of many types of pollution and especially nitrogen dioxide (NO2) are high and have been above the guideline levels for a very long time, so it is welcome that these changes are happening.” Dr Worrall said current levels of NO2 in Birmingham in May 2021 have frequently exceeded 45 – 50 micrograms per cubic meter, mainly caused by road traffic emissions. The last reported yearly average for the city centre was as high as 74 micrograms per cubic meter, taken from the measuring site at St Chads Queensway. The primary aim of the CAZ is to reduce the levels of NO2 to 40 micrograms per cubic meter. “What is interesting about 2020 is those levels were still quite high at times despite us being into lockdown, when there were significantly fewer vehicles on the road. The live, daily readings from this year are also often exceeding the recommended levels, both of which are telling,” he said. Dr Worrall has significant experience in the subject, having spent a portion of his post-doctoral research in Beijing where he took live air pollution measurements, monitored problematic levels and discussed with international colleagues’ ways to address these issues. He said: “I was working and living in a very polluted area of the city and it was very noticeable on a daily basis how polluted it was. The levels of NO2 in 2017 while I was there were on average 103 micrograms per cubic meter, which was very high.” Dr Worrall added he believed the CAZ would have a big impact on Birmingham’s overall health but that the situation needed to be closely monitored. “There is significant evidence to suggest that there are serious long term health issues that arise from breathing in high levels of NO2, as well as Particle Matter (PM), an air pollutant which is absorbed into the blood stream through penetrating the lungs. These include asthma, bronchitis, lung cancer, heart disease and strokes. “Whilst there is local concern about the economic impact of the CAZ which must be taken into account, reducing these levels will benefit all of us, particularly those living in areas of deprivation who have been shown to be most significantly harmed by these high levels of pollution, as Birmingham’s biggest cause of pollution is from cars,” he said. Read more about College of Engineering and Physical Sciences at Aston University, here.

Laughing through lockdown: why comedy is important in times of crisis
Author: Lucy Rayfield Most of us have needed a good laugh over the last 12 months. Searches on Netflix for horror dipped at the peak of the first lockdown, while stand-up comedy saw a huge jump in viewers. In the world of social media, accounts poking fun at responses to the virus have also gained enormous followings, with accounts like Quentin Quarantino and the Reddit thread CoronavirusMemes surging in popularity in the past year. We’ve spent a significant amount of time joking about Zoom meetings, hand-washing songs, and home haircuts. But what makes us switch so quickly between panicking at death tolls and chuckling at a video sent by a friend? As a scholar who’s spent much of my career studying laughter and comedy, I often come across surprising functions of humour. I’ve studied Italian comedy and its reception in 16th-century France, the political consequences of laughter in the Wars of Religion, and the historical antecedents to today’s main theories of humour. We can help you make informed decisions with our independent journalism. Much of my research has revealed fascinating things about how humour appeals to us in times of hardship. But the pandemic has really amplified the roles that comedy can play and brought home our reliance on humour. Humour in ancient Rome Our need to laugh in the face of disaster is by no means new. In ancient Rome, gladiators would leave humorous graffiti on barrack walls before going to their deaths. The ancient Greeks also sought new ways to laugh at deadly disease. And during the Black Death pandemic in 1348, the Italian Giovanni Boccaccio wrote the Decameron, a collection of often funny tales told by storytellers isolating from the plague. Comedy scene in a Roman mosaic on display in the National Archaeological Museum in Naples, Italy. Azoor Photo/Alamy The need to avoid offence with humour is just as ancient. In 335 BCE, Aristotle advised against laughing at anything painful or destructive. The Roman educator Quintilian also outlined in 95 CE the very fine line between ridere (laughter) and deridere (derision). It’s still generally accepted a common position that humour shouldn’t hurt, and this is particularly true when the object of laughter is already vulnerable. When the boundary between laughter and derision is respected, comedy can play a key role in helping us to recover from disaster, providing benefits which explain our tendency to seek humour in serious situations, especially in terms of enhancing our sense of physical and mental wellbeing. How humour helps during crises Laughter serves as a great workout (laughing 100 times burns as many calories as 15 minutes on an exercise bike), helping to relax our muscles and promote circulation. Combinations of exercise and laughter — such as the increasingly popular “laughter yoga” — can also provide significant benefits to patients with depression. Laughter also decreases stress hormones and increases endorphins. In tough times, when we have thousands of thoughts a day, a bout of giggling provides our brains with respite we desperately need. Home haircuts were the source of a number of jokes during the first lockdown. Rosanne Tackaberr/Alamy In the same way, we seek humour in a crisis because it is difficult to feel scared and amused at the same time, and most often, the combination of these emotions result in feeling thrill and not terror. Sigmund Freud explored this in 1905 when revising the so-called “relief theory”, suggesting that laughter feels good because it purges our system of pent-up energy. Even in the 1400s, clerics argued that mirth was vital for keeping up spirits, explaining that people are like old barrels which explode if they aren’t uncorked from time to time. As levels of loneliness reached a record high during the winter lockdown (in November, one in four UK adults reported feeling lonely), laughter has also been crucial in bringing people together. Not only is it typically a communal activity – some scientists believe that our human ancestors laughed in groups before they could speak – it’s even more contagious than yawning. Given that we’re far more likely to laugh at topics we find personally relatable, humour has helped people to identify with one another during lockdowns. This in turn creates a sense of unity and solidarity, alleviating our sense of disconnectedness. Literature scholar and author Gina Barreca maintains that “laughing together is as close as you can get without touching”. Laughter can also be a means of easing our worries. Joking around a fear, especially during a pandemic, can make it more manageable, a phenomenon known by comedians as “finding the funny”. This is linked to “superiority theory”, the idea that we laugh because we feel superior to something or someone else (for example, it’s funny when someone slips on a banana because we ourselves haven’t). We laugh because we are superior, unthreatened, and in control. In this way, joking about a virus heightens our sense of power over it and relieves anxiety. Joking can also be useful because it enables us to talk about our problems and to express fears we may otherwise find hard to put into words. Though many of us have felt guilty for seeking humour in the pandemic, let’s not add this to our list of worries. Certainly, our situation may not always be a laughing matter. But laughing itself matters, and when used appropriately, it can be one of our most effective coping mechanisms during a crisis, allowing us to find a healthier balance with others, with ourselves, and even with events beyond our control.

Baylor Consumerism Expert Shares Five Tips to Make the Most of Your Stimulus Check
With President Joe Biden’s $1.9 trillion American Rescue Plan Act, citizens nationwide received a second round of stimulus checks in the form of $1,400 per person and an additional $1,400 per dependent. The Rescue Plan also brought increased child tax credits and unemployment benefits. James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in the Hankamer School of Business, is an internationally recognized expert on consumerism and the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can't Buy.” He said the latest round of stimulus funds offer consumers bright opportunities, but he also cautioned against pitfalls in uncertain times. Roberts said that people should first consider building up their emergency savings funds – a step, he said, more Americans seem to be taking during this time of pandemic and economic fluctuation . “Over the last 20 years or so, Americans have not saved much. However, in the first nine months of the pandemic, the U.S. savings rate increased by a whopping 100 percent. By some estimates we are at a national savings rate that hovers around 20 percent – which is incredible,” Roberts said. Roberts shared a few tips on how to get the best value for your stimulus check and prepare for times ahead: 1. Enhance your savings. Save a portion of your stimulus check for the inevitable rainy days ahead. Start with $1,000 to your short-term emergency fund. If possible, every family should have a $2,500 emergency fund. This provides peace of mind and avoids having to borrow from friends or family, or even worse, max out your credit cards or take out a “payday” loan, which I strongly advised against. 2. Invest in experiences. Given that a lot of Americans have significantly increased their savings and lowered their credit card debt, I say people should splurge a little on something for themselves or their families with the remaining $400. Remember, experiences bring more lasting happiness than buying stuff. Good mental health is critical to our well-being. 3. Start early. Don’t forget that the $1,400 stimulus check is only a small part of the money that may come your way. The child tax credits are a great opportunity to save for your children’s college. The earlier you start saving, the better. This is the beauty of compounding interest. 4. Save while unemployed I suggest any extra boost you might get in your unemployment check be saved for the days ahead. Don’t let money burn a hole in your pocket. 5. Plan ahead. Every family’s goal should be to set aside six months in living expenses so if you do lose your job, it doesn’t put you and your family into an immediate financial death spiral. ABOUT DR. JAMES ROBERTS James Roberts, Ph.D., is The Ben H. Williams Professor of Marketing in Baylor University’s Hankamer School of Business. He is a nationally recognized expert on consumer behavior and has been quoted extensively in the media and has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC The Today Show, Yahoo.com’s “The Daily Ticker,” and has been quoted and/or featured in The New York Times, The Wall Street Journal, National Public Radio, USA TODAY, TIME, FOX News, The Doctors on CBS, US News & World Report, Cosmopolitan, Glamour, and many other media. His books include “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can't Buy” and “Too Much of a Good Thing: Are You Addicted to your Smartphone?” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 19,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit baylor.edu/business.








