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New York Times, Pornhub, Visa & Mastercard: The Debate
Yet another example of no one listening to sex workers Pornhub just made major changes to how their platform works, including expanded moderation and new guidelines for content uploads. Now, only verified users can upload videos to the platform – a decision which meant the total number of videos hosted on Pornhub were more than quartered overnight from 13.4 million to 2.9 million – and users can no longer download videos from the site. This comes after an expose on the New York Times, The Children of Pornhub, which investigated the number of rape videos being hosted on the site, including those of minors. The article, written by Nicholas Kristof, followed the lives of child sexual assault victims whose videos were uploaded onto the site. The op-ed launched a huge debate within the adult industry over censorship & moderation. People, rightfully so, do not trust Kristof because of his ties to anti-porn organisations and his reputation when it comes to reporting on sex work. In the past he has been accused of conflating sex work with sex trafficking, using misleading statistics, and was instrumental in the shutting down of Backpage, a vital safeguarding tool for sex workers, calling it “the pillar of sex trafficking”. He also quoted Laila Mickelwait in the op-ed, who is an activist and director of Traffickinghub, a campaign launched by Exodus Cry which has anti-sex work, anti-LGBTQ and anti-abortion links (it’s founder reportedly compared abortion to the holocaust). This week, two days after Pornhub announced their changes, Visa and Mastercard started an investigation and soon announced that their cards would no longer be accepted on the platform. This has left Pornhub with no way to process payments other than with cryptocurrencies. It goes without saying that the decision from Visa & Mastercard has panicked adult content creators who make their living from paid content on Pornhub. Because let’s be clear, Mastercard & Visa’s decision will not hurt Pornhub, who always have and always will continue to make money off of stolen content, this decision hurts sex workers – the people that Pornhub has never cared for. Adult performers, producers and directors have spent years speaking out about the exploitation within Pornhub and the tube site business model, yet no one has listened. MindGeek, the parent company of Pornhub, dominates online porn. It has completely demolished the industry and drained money out of the industry by stealing performers’ work and giving it away for free, and by monopolising the industry. MindGeek is an aggressive tech company through and through, it does not care about porn or adult content creators, it cares about traffic and advertising. It also owns production companies which means performers who may want to speak out about the system ultimately can’t for fear of being black listed from the production companies and therefore having less work and even less money. "Adult performers have spent years speaking out about the exploitation within Pornhub and the tube site business model, yet no one has listened" Pornhub does not care about performers and it’s clear that Kristof doesn’t either, but it wasn’t until the New York Times covered this issue that Pornhub did something. I wonder why? If properly implemented by Pornhub, their new regulations could have had a significant impact on illegal and stolen content, which would be a win for adult performers who have no choice but to use the platform. But with the new ban from Mastercard & Visa, they could now be in an even worse position than before. This is yet another example, just like SESTA/FOSTA, that shows that when it comes to making changes to the adult industry we must speak to sex workers & have their involvement in policy. Pornhub, Mastercard, & Visa, do not care about the issue of rape videos or of pirated material, these are policies that were brought in under pressure to “do something” out of fear of negative publicity. We know that Pornhub does not care about the content it hosts, the people it hurts or the lives it ruins – they have shown us this time and again. Just last year they demonstrated this with the Girls do Porn case. Despite 22 women coming forward to sue Girls Do Porn for uploading explicit videos of them to Pornhub without their consent, Pornhub refused to remove the videos from the platform, even promoting them, until Girls do Porn were finally charged with sex trafficking. Now is not a time to protect Pornhub, it’s time to protect and support the people who will actually be harmed by this. We must remember who have been talking about this for years whilst no one has listened; sex workers. Please go and find performers and indie producers that you want to support and pay them for their work. Whether it’s on Only Fans or through their personal websites, pay & support sex workers & adult content creators.
The initial doses of the first approved COVID-19 vaccine are here, and health care workers are part of the group that’s getting it first. One of them is Dr. David Banach, UConn Health infectious diseases physician and hospital epidemiologist, who sees the vaccine not only as a major breakthrough in the fight to end the pandemic, but also as an opportunity for his clinical colleagues to lead that effort and set the tone for the rest of the world. Here are some key facts about the COVID-19 vaccine, with Dr. Banach providing explanations of each: The COVID-19 vaccine won’t infect you with COVID-19. “There is no live virus in this vaccine, so you can’t actually get infected with SARS-CoV-2 from the vaccine. What this vaccine has is messenger RNA, which is a little bit of genetic code that allows the body’s natural machinery to make the protein that will generate an immune response." You may actually want some side effects from the COVID-19 vaccine. “You might get some soreness at the injection site, maybe some fatigue for a day or two, but that can be a good thing, a sign your body is making that immune response. That’s what is going to protect you in the future if you get exposed to the virus. The data from the clinical trials show the side effects – the soreness, fatigue, in some cases a short-lived fever – occur the first few days afterwards, and the rate of serious side effects is extraordinarily low for this vaccine.” The vaccine was developed relatively quickly, but not by compromising the scientific process. “When you look at Operation Warp Speed and how this process moved really quickly, that was really focused on the research and development piece and the manufacturing piece. Importantly, the phase 3 clinical trial was not rushed. This is the same type of clinical trial that we would do for any other vaccine. We followed people for at least two months. The clinical trials were huge, and they had diverse populations. So that part of the whole process wasn’t rushed at all, and that’s the most important part.” Don’t throw out those masks just yet. “We know this vaccine prevents people from developing symptomatic and severe COVID infection. I think what we don’t know is the effect it’s going to have on viral transmission, including asymptomatic shedding of virus. For instance, people who get the vaccine might still potentially shed virus, potentially at a lower level. The vaccine will prevent them from actually becoming ill, but vaccinated individuals might still be able to have virus in their nose and their respiratory system. Immunity from the vaccine is not instantaneous. “The COVID-19 vaccine clinical trials using the Pfizer-BioNTech and Moderna mRNA vaccines were designed using a two-dose series in order to generate the optimal level of protection from the vaccine. That’s why getting both doses of the vaccine is essential. Although there is likely some individual variability, immunity may not be optimal until several days after the second dose. The phase 3 clinical trials used a period of at least one-to-two weeks after the second dose as a marker of immunity during which they were able to demonstrate the efficacy of the vaccines in protecting against COVID-19 infection.” Dr. David Banach is one of the lead experts on COVID-19 in America. He is available to speak with media regarding the vaccination and what the future holds with regards to COVID-19. To book an interview – simply click on his icon and arrange a time now.
A Highly Skilled Healthcare Workforce Could Be in Jeopardy From COVID-19
While all healthcare professionals have stepped up during the COVID-19 pandemic and are essential to providing quality care, registered nurses are with patients 24/7 and provide essential, consistent surveillance, often being the first to take immediate action and alert colleagues in order to save patients. “I cannot stress enough that it is not about beds and space, it is about having a high-quality and properly educated workforce to care for the patients in those beds and spaces,” says Donna Havens, PhD, RN, FAAN, Connelly Endowed Dean and Professor of the M. Louise Fitzpatrick College of Nursing, who adds that the process depends on a highly skilled workforce. Though in some cases, because of the growing shortage across the nation during the pandemic, members of the workforce may not have the skills or experience to care for patients in the settings in which they may have been placed during the pandemic. Nurses who typically work in one particular clinical setting, e.g., pediatrics, may now be asked to provide care to adult intensive care unit (ICU) patients with very little education, if any, regarding the particulars of caring for this population. This may impact the quality of care—as well as increase distress and burnout among the workforce. The number of hospitalized patients is growing exponentially each day, and the healthcare workforce is expressing growing concern, distress, disappointment and anger about the numerous issues and challenges within the healthcare settings—as well as in regard to the general population disregarding healthcare experts’ and scientists’ guidance to adhere to practices that will mitigate the spread of the virus. Media coverage is articulating the workforce’s dismay and their calls for help—because they are tired, burned out and facing a struggle to go to work. While some traveling healthcare professionals, who practice by accepting assignments as temporary reinforcements across the country, were being sent to hot spots earlier in the pandemic, there are so many hot spots across the country today that this may no longer be a solution to ameliorate the shortage of quality care providers. Havens and colleagues at Villanova’s M. Louise Fitzpatrick College of Nursing launched a national 20-year study in May—the CHAMPS study—to explore the emotional and physical wellbeing of the healthcare workforce and those who support care. Their early findings document high levels of depression, stress and sleep issues. “Not only is the healthcare workforce growing tired, distressed and burned out, but many are also becoming ill themselves—many dying of COVID-19. This is demoralizing and severely impacts the number available to provide care. Some of the respondents from the CHAMPS study describe caring for healthcare colleagues who died from COVID while they were caring for them.” The World Health Organization designated 2020 as the Year of the Nurse and Midwife, and 2020 is also the 200th birthday of Florence Nightingale, who founded the nursing profession. “How ironic that during this time, nurses find themselves working in surge hospitals in tents, basketball arenas, parking garages and so forth, just as Nightingale’s early career was spent implementing processes to improve sanitation and hygiene,” says Havens.
How to Get Along During the Holidays Despite Post-Election Conflict
With partisan lines drawn and family gatherings approaching, you may be thinking, "How am I going to survive the holidays?" Well, if you don't want to sever relationships with friends and family, it's essential to understand some key elements of communication. Heidi Rose, PhD, professor and chair of Villanova University's Communication Department, has expertise in speech communication—and gave some tips to remember at your next holiday get-together. When speaking to others about controversial topics, she advises, "It is important to think about how the other person might perceive or hear you and what you can control, e.g., tone of voice and calm manner. It's also important to actively listen to the other person, e.g., to remain present (don't plan your reply before they're done), to not interrupt, to suspend judgment and to ask questions when you don't understand." While some conversation concerning politics might be tempting, remembering where your relationships stand with others is important to maintaining these bonds. At a gathering, Dr. Rose also gave tips to understand where you fit in with your group dynamic. "Recognize the different selves we perform and different roles we play with different people in our lives and how those roles and selves impact the interpersonal dynamics and the consequent challenges of talking openly and transparently. These roles and selves are especially important to recognize at holiday times, even if the usual large gatherings are less likely to occur in person this year," said Dr. Rose. In the end, prioritizing relationships may take precedent over differing views—and require acceptance that you can't always change another person's perspective. "Ultimately accepting that despite your best efforts you may not achieve closure—but at least you'll have moved towards greater understanding of where the other person is coming from, and you'll have done so with respect and empathy, on your terms, with what you can control," said Dr. Rose.
Savannah is drenched in history, but many of the city’s stories often go untold. Four Georgia Southern University history students aim to shed light on these untold stories as a part of their project, Savannah History Remix. The project, developed by graduate students Lauren Della Piazza Hartke, R. Dalton Bryant, Noah Prince, and Dalton Blackmon, is a series of walking tours featuring lesser-known stories of Savannah’s history. “The walking tours seemed like the safest bet and a good opportunity to learn some digital skills,” said Assistant Professor of history Alena Pirok, Ph.D., who is overseeing the project. “The tours intend to bring new and useful historical information to the city, its residents and the historical tourism industry.” When the project began, the students identified subjects not found on commercial tours of Savannah, including modern immigration, laborers, common people of Savannah and the LGBTQ community. Hartke created the tour, “A Seat at the Table: A Social History of Savannah’s Foodways,” which revolves around the culinary history of the city. “My goal for this project was to show how Savannah’s food scene today is the product of many years of input and contribution from many different subgroups of peoples,” she said. “I want people to understand how our notion of southern food is the product of English, West African and Native American foodways, combined with regional practices unique to Savannah’s economy and ecology.” Pirok said the Savannah History Remix tours have more freedom than commercial tours. “A non-profit tour like ours does not have to worry about losing customers and money,” she said. “This gives us the freedom to take more risks and to offer new, but academically sound, historical narratives that people do not find familiar or ones that might challenge their vision of the world.” Despite COVID-19, students at Georgia Southern University are combining innovation, technology and creativity to see the projects they want to fulfill come to fruition. If you’re a journalist looking to know more about the Savannah History Remix or similar projects, simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Lann Le, a senior in the Betty Foy Sanders Department of Art at Georgia Southern University, is drawing inspiration from public response to the COVID-19 pandemic for her senior thesis exhibition, “Good Without.” The interactive exhibition will explore what items people can live without, a choice many people have had to make due to the pandemic. Oct. 20th, a panel discussion related to the project took place over Zoom, featuring Professor of Art Rachel Green, Associate Professor of Education Katie Brkich, Ph.D., and Professor of Economics Richard McGrath, Ph.D. Audio from the discussion will be recorded and played throughout the exhibition. Le said she got the idea for the exhibition after seeing how society reacted to COVID-19 at the beginning of the pandemic in the U.S. “In March, I was told to stock up all necessities and saw shelves being emptied in hours,” she said. “I heard stories of struggles and issues associated with stores being closed, businesses paused, unemployment, stress, food shortage and boredom to name a few. I also saw some drop-off items at donation centers and also more online shopping. Here I question what we need and what we’re conditioned to need.” After getting approval from her professor, Bridget Conn, Le wanted to showcase items people believe they can live without. She approached students, professors and strangers on the internet and in person to ask what their choices would be. She also made a website and Instagram account to keep a log of images of the items. Both will continue to be updated until next August. Le’s exhibition, which will run from Nov. 9 to Dec. 4 in the Fine Arts Gallery on the Armstrong Campus, will feature physical items, photographs, audio and collages installed in an interactive environment. It has also been getting the attention of local media and was recently profiled in the Savannah Morning News. “Lann’s project is unique in that she is really embracing the practices of conceptual and interactive art,” Conn said. “This means that unlike traditional art media, where the artist is in control of making their own paintings or sculptures or the like, she is inviting strangers to direct the project by asking them to submit photographs or items that they have learned they are good without.” To learn more about the exhibition - simply visit the site below: If you are a journalist looking to learn more about this project or if you would like to arrange an interview - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to set and time and date.
Resilience in the Face of COVID-19
Brunswick Senior Advisor Paddy McGuinness, former UK Deputy National Security Adviser, on how businesses can chart a course amid the fear and uncertainty. We are all becoming more familiar with this disease than we care to be—and may become yet more so. Still uncertainty remains. It began even with the terminology. Coronavirus is a descriptor, a general term. Under the microscope, the virus has crown-like spikes, hence corona. The common cold and variances of it are coronaviruses. COVID-19 (as in Corona Virus Disease 2019) is the effect that this particular coronavirus has on the human being—that’s the disease the world’s grappling with. That’s the distinction between the two terms. We’ve now spoken to more than 150 clients about their situation. That has given us a broad view of the corporate response across affected geographies from Asia, through the Middle East and Europe to the Americas, a window into how those responses have played out and the challenges continually unfolding. Here’s what we’ve been advising our clients: First, develop a single view that’s grounded in professional, well-sourced information. In government we called this “a commonly recognized information picture.” That view has to be based on the responsible medical experts: the World Health Organization, the Center for Disease Control, Public Health England and similar bodies. You do not get it from the newspapers, from social media, from friends, or even your local medic. You operate on the basis of informed medical and public health advice. The current vocal challenge to that advice in Europe and the US is not reason to depart from it as your foundation for the actions you take. A leadership team needs to develop the discipline to clarify that generic narrative into a specific frame for their business context and then operate within it. It’s dangerous for leaders to start pretending they’re epidemiologists. Have a single view and stick to it. I’ve been on calls with leadership teams where there’s agreement on that view and then someone says, “But I read that the disease ...” Don’t go there. Don’t work on that basis. The uncertainty is difficult enough to deal with. Don’t add to it. You will be focused first on the safety—the human consequences—of your course of action and then on the resilience of your business. That may cause you to anticipate some of the “Non Pharmaceutical Interventions” that government makes. Brunswick has. Having established your position, think through how you’re going to communicate it to employees, customers, and investors. What about your suppliers and regulators? How might you engage with local public health officials and local authorities? Exaggeration and understatement are equally unhelpful. These engagements need to be tailored, yet aligned within your broader narrative. Leaders also need to plan for reasonable worst-case scenarios. Covid-19 has already spread in a way that we hoped wouldn’t happen, and in a way that standard business continuity planning doesn’t cover. Now, many in the workforce have to work from home. Among other considerations, that produces additional cyber and data vulnerability. What if schools close and your employees have children at home they have to look after? What will your IT capabilities be if 20 to 40 percent of your team is incapacitated at any one time during the peak period? Are your HR teams prepared to deal with the most unfortunate case, where employees or their close relatives pass away? In extreme times, it can be tempting to take extreme positions. A lesson of crises is never to enter into something without knowing how you’re going to get out of it, how to reverse it. If companies are going to start shutting down their operations, how are they going to open again? On what justification? Taking fixed positions amid great uncertainty can prove restrictive—or counterproductive—when circumstances change. Resilience is the ability to respond and recover to the state prior to the event, having learned the lessons of the event. Respond and recover—that’s the long-term goal here. Covid-19 will pass. We know from other pandemics that recovery does come. How can you position yourself to take advantage of that recovery, to get back with speed and strength? Because some companies will. Now more than ever senior leaders need to talk about how things will be the other side of the crisis and to describe signs of recovery. This is easiest for enterprises with transnational reach. They recount what is happening in Asia as the disease passes so that European and US stakeholders can see beyond the immediate demands of emergency response. On a personal level, stick close to the medical experts and the people who know what they’re talking about. I may well get Covid-19 here in the United Kingdom. I assume that, like the vast majority of healthy people who get it, I will experience mild to moderate symptoms and recover just fine. If I don’t, I want health services to be available. I want the spread to be managed at sustainable levels, so I am doing what Government asks of me and avoiding all but essential contact with others and unnecessary travel. I expect that more will be asked of me, my family and colleagues before we are through this. I wouldn’t let Covid-19 overwhelm you in your daily life, given what we know. That’s certainly my intention: carry on with as much normality as possible, support others and use the unexpected circumstances to prepare for the recovery phase which will come.
Sir John Hegarty and the power of doing interesting things
Sir John Hegarty is the Creative Founder of the global Ad agency Bartle Bogle Hegarty (known as BBH) and is the world-renowned creator of legendary ad campaigns for Levi’s, Lego, and Audi, Johnny Walker’s Keep Walking, the Links Effect amongst many others. John is also one of TIE’s incredible mentors. His Mantra Do Interesting Things and Interesting Things will happen to you is something I personally find so inspiring. Today, John will inspire you with wonderful nuggets on how to live your best life.
Best-selling author Peter Singer talks with the Brunswick Review about winning the increasingly crowded and contentious war for attention What do Isis and Taylor Swift have in common? According to author and digital-security strategist Peter Singer, both the terrorist organization and pop star are fighting for your attention online and employing similar tactics to try and win it. ISIS kicked off its 2014 invasion of Mosul with the hashtag, “#AllEyesonISIS.” More recently, the terror group posted photos of its members holding cute cats in an effort to make them more relatable – tactics familiar to most celebrities and online marketers around the world. These online battles, the rules governing them, and their real-world impact are the focus of Mr. Singer’s latest book, LikeWar, which he coauthored with Emerson T. Brooking, at the time a research fellow with the Council of Foreign Relations. “A generation ago people talked about the emergence of cyber war, the hacking of networks. A ‘LikeWar’ is the flip side: the hacking of people and ideas on those networks. Power in this conflict is the command of attention,” says Mr. Singer, who in addition to his writing is also a strategist and Senior Fellow at the New America Foundation. Pretty much everyone who posts online – from governments to marketers to reality TV stars – is a combatant in this fight for virality, according to Mr. Singer. Triumph in a “LikeWar” and you command attention to your product or propaganda or personality. Lose and you cede control of the spotlight and the agenda. Mr. Singer recently spoke with Brunswick’s Siobhan Gorman about the trends he’s seeing in LikeWars around the world, and what companies can do to avoid being on the losing end. What were you most surprised by in researching LikeWar? One of the more interesting characters in the book was at one time voted TV’s greatest villain: Spencer Pratt, a reality TV star on MTV’s “The Hills.” He’s basically one of these people who became famous almost for nothing. But what Pratt figured out really early was the power of narrative, which allowed him to become famous through, as he put it, “manipulating the media.” In the same week, I interviewed both Pratt and the person at the US State Department who’s in charge of the US government’s efforts to battle ISIS online. And Pratt, this California bro who’s talking about how to manipulate the media to get attention, understood more of what was playing out online than the person at the State Department. Spencer Pratt, a reality TV star… understood more of what was playing out online than the person at the State Department.” How much have online conflicts changed the rules in the last few years? First, the internet has left adolescence. It’s only just now starting to flex its muscles and deal with some of its responsibilities. The structure of the network changes how these battles play out. So, it’s this contest of both psychological but also algorithmic manipulation. What you see go across your screen on social media is not always decided by you. The rule makers of this global fight are a handful of Silicon Valley engineers. Another aspect of it is that social media has effectively rendered secrets of any consequence almost impossible to keep. As one CIA person put it to us, “secrets now come with a half-life.” Virality matters more than veracity; the truth doesn’t always win out. In fact, the truth can be buried underneath a sea of lies and likes. And the last part is that we’re all part of it. All of our decisions as individuals shape which side gets attention, and therefore which side wins out. But you highlight that this is playing out differently in China. Exactly. There are two different models shaping the internet, and shaping people’s behavior through the internet, playing out in the West and in China. Essentially, internet activity in China is all combined. Look at WeChat, which is used for everything from social media to mobile payment; it’s Amazon meets Facebook meets Pizza Hut delivery. And you combine that with an authoritarian government that’s had a multi-decade plan for building out surveillance, and you get the social credit system, which is like Orwellian surveillance crossed with marketing. The social credit system allows both companies and the government to mine and combine all the different points of information that an online citizen in China reveals of themselves, and then use that to create a single score – think of it as your financial credit score of your “trustworthiness.” For example, if you buy diapers your score goes up, because that indicates you’re a parent and a good parent. If you play video games for longer than an hour your score goes down because you’re wasting time online. And it’s all networked. Your friends and family know your score. It creates a soft form of collective censorship; if your brother posts something that’s critical of the government, you’re the one who goes to him and says, “Knock it off ’cause you’re hurting my score.” And you do that because the score has real consequences. Already it’s being used for everything from seating on trains and job applications to online dating. Your score literally shapes your romantic prospects. So, you have this massive global competition between Chinese tech companies and other global tech companies not only for access to markets, but also for whose vision of the internet is going to win out. How can companies win a “LikeWar”? Everyone’s wondering: What are the best ways to drive your message out there and have it triumph over others? The best companies I’ve seen create a narrative, have a story and have emotion – in particular, they have emotion that provokes a reaction of some kind. It’s all about planned authenticity. That sounds like a contradiction, but it’s about acting in ways that are genuine, but are also tailored because you’re aware that the world is watching you. A good comparison here is Wendy’s versus Hillary Clinton. Wendy’s is a hamburger chain – not a real person – but it acts and comes across as “authentic” online and has developed a massive following. They’re funny, irreverent. Yet Hillary Clinton – a very real person – never felt very authentic in her online messaging. And that’s because it involved a large number of people – by one account, 11 different people – all weighing in on what should be tweeted out. Inundation and experimentation are also key. Throwing not just one message out there, but massive amounts of them. Treating each message as both a kind of weapon, but also an experiment that allows you to then learn, refine, do it again, do it again, do it again. How do you measure and gauge battles online now? Is it just volume? It all depends on what your battle is, what your end goal is. Is it driving sales? Is it getting people to vote for you, to show up to your conference? This is what the US gets wrong about Russian propaganda and its disinformation campaigns. We think they’re designed to make people love or trust a government. From its very start back in the 1920s, the goal of propaganda coming from the Soviet Union, and today Russia, has been instead to make you distrust – distrust everything, disbelieve everything. And we can see it’s been incredibly effective for them. First, we need to recognize that we’re a part of the battle. In fact, we’re a target of most of the battles. How effective have disinformation campaigns actually been in the US? What can be done? One of the scariest and maybe saddest things we discovered is that the US is now the story that other nations point to as the example of what you don’t want to have happen. There’s no silver bullet, of course. But one example was something called the Active Measures Working Group, a Cold War organization that brought together the intelligence community, diplomats and communicators to identify incoming KGB disinformation campaigns and then develop responses to them. We’re dealing with the modern, way more effective online version of something similar, and we haven’t got anything like that. There are also digital literacy programs. I find it stunning that the US supports education programs to help citizens and kids in Ukraine learn about what to do and how to think about online disinformation, but we don’t do that for our own students. What can people like you or me do? First, we need to recognize that we’re a part of the battle. In fact, we’re a target of most of the battles. And we need to better understand how the platforms work that we use all the time. A majority of people actually still don’t understand how social media companies make money. The other is to seek out the truth. How do we do that? And the best way is to remember the ancient parable of the blind man and the elephant – don’t just rely on one source, pull from multiple different sources. That’s been proven in a series of academic studies as the best way to find the facts online. It’s not exactly new, but it’s effective. Where will the next online war be fought? The cell phone in your pocket, or if we’re being futuristic, the augmented reality glasses that you wear as you walk down the street. It’ll come from the keepsake videos that you play on them. If you want to know what comes next in the internet there have always been two places to go: university research labs and the porn industry. That’s been the case with webcams, chat rooms and so on. What we’re seeing playing out now are called “deep fakes,” which use artificial intelligence to create hyper-realistic videos and images. There’s also “madcoms,” which are hyper-realistic chat bots that make it seem like you’re talking to another person online. Combine the two, and the voices, the images, the information that we’ll increasingly see online might be fake, but hyper-realistic. The tools that militaries and tech companies are using to fight back against the AI-created deep fakes are other AI. So, the future of online conflict looks like it’ll be two AIs battling back and forth. Let me give you a historic parallel, because we’ve been dealing with these issues for a very long time. The first newspaper came when a German printer figured out a way to monetize his press’s downtime by publishing a weekly collection of news and advice. And in publishing the first newspaper, he created an entire industry, a new profession that sold information itself. And it created a market for something that had never before existed – but in creating that market, truth has often fallen by the wayside. One of the very first newspapers in America about a century later was called the New England Courant. It published a series of letters by a woman named Mrs. Silence Do-good. The actual writer of the letters was a 16-year-old apprentice at the newspaper named Benjamin Franklin, making him the founding father of fake news in America. In some sense it’s always been there, using deception and marketing to persuade people to your view.
Under Armour’s response to a cyber attack achieved the seemingly impossible: Rather than fueling outrage, it actually drew praise. Brunswick’s Siobhan Gorman reports. In late March last year, Under Armour learned that its MyFitnessPal app, which tracks diet and exercise, had a data breach that affected 150 million users. It’s not uncommon for companies to take several weeks—or even months—to publicly announce a cyber attack of that scale. Under Armour did so in four days. Tokë Vandervoort on What Made The Difference 1. Relationships External relationships are how we found out about the breach, and they’re how we knew which advisers and expertise to bring on board right away. We had those in place and had put a lot of effort into maintaining them and keeping them up to date. Internally, the trust we’d built allowed us to move as quickly as we did. Both paid huge dividends. 2. Preparedness I don’t know anybody whose incident response team meets every other week, but ours does. Sometimes we’re just shooting the breeze, but other times we’re asking: “What’s going on in the business? What are you hearing? What’s happening?” We enjoy a great relationship with the product team, the engineering team, the IT security team, the IT team ... It’s not just sharing information, but also getting to know one another, which ties back to the importance of relationships—knowing what’s going on and who to call. 3. Practice We do a table top every year for a data incident. I’ve heard people say table tops are too expensive—we make up our own. Security and privacy get together and create a two- or three-hour game. One year it’ll be a supply chain issue, another year it’ll be a data event. We invite decision-makers from across the organization so that people then have a sense of what it feels like to make decisions without full information and to have to do so under a lot of pressure. People appreciate not just how hard these decisions are, but they know who the other people are, and the issues that they’re confronted with. The companies that have the most confident response are the ones where everybody knows their roles—not some giant team of people who have never worked together. When you have complete clarity of purpose, focus and leadership, you can get anything done.