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Public lecture: Be kind - effective design of software with and for real people
Public lecture: Be kind - effective design of software with and for real people Professor Jo Lumsden to give inaugural lecture on 9 March Will discuss need to approach software design with basic kindness. How software can be designed with kindness at its core is to be explored in a public lecture at Aston University. Professor Jo Lumsden is to give her inaugural lecture Be kind - effective design of software with and for real people on 9 March, which will be open to the public. Professor Lumsden said: “The approach to software development, however admirable, is often dominated by either the domain expert or the engineer who builds the software. “All too often, the voices of the real people who are destined to use the software are overlooked, or age-old techniques are adopted that do not support inclusive design or evaluation of such technologies.” Professor Lumsden will reflect on a wide range of examples which demonstrate novelty, or innovation. These could be in terms of designing with and interaction for end users, and evaluation to ensure feasibility and usability of technology that will be acceptable to end users. Professor Lumsden added: “Technology should be developed to help solve our problems or to improve our lives. “I am passionate about the fundamental need to approach software design with basic kindness. “I hope that the examples I will share in my lecture will inspire others to embrace empathetic approaches to future software design, so that collectively we can realise an effective and acceptable technological future.” Jo Lumsden is professor of human computer interaction in the College of Engineering & Physical Sciences at Aston University where she is also pro vice-chancellor (research integrity), head of the Computer Science Department and director of the Aston Interactive Media Lab. She has worked in research for more than 25 years and her recent work has centred on design and development of mobile assistive technologies which enhance the quality of life of those with special, typically healthcare-related, needs. Her multidisciplinary research brings together technologists, domain experts, and most importantly end users, to co-design technology, empowering end users to ensure their needs are met via the introduction of technology. The free event will be taking place on 9 March from 6 pm to 8 pm and will be followed by a drinks reception. To sign up for a place visit https://www.eventbrite.co.uk/e/an-inaugural-lecture-by-professor-jo-lumsden-tickets-530625183207
Specsavers hearing clinic officially opened at Aston University on World Hearing Day
• Hearing clinic celebrates official opening to students, staff and NHS referrals on Friday 3 March • Training of audiology students is supported by on-site clinic • Free hearing tests made available in partnership with Specsavers. A new hearing clinic in partnership with Specsavers at Aston University celebrated World Hearing Day (Friday 3 March) with an official opening and drinks reception at its new clinic. Staff from both Specsavers and Aston University’s audiology department met to officially open the clinic and look around the facilities based in the School of Optometry. Both parties discussed the benefits of having a hearing clinic on campus and reflected on the positive impact the clinic is having on students and patients. The clinic, which is situated on the ground floor in the Optometry building on the University campus in Birmingham city centre, is run in partnership with Specsavers and offers hearing tests for free to students, staff and members of the public, while supporting the training of Aston University audiology students. As well as providing hearing tests, the clinic can dispense hearing aids and offer counselling and advice alongside a full aftercare package. The team also advises people on personalised noise protection and ear plugs for swimming. Specsavers is a key partner of Aston University, with graduates from both audiology and optometry going on to work for them. Last year, 62% of students who were placed in Specsavers clinics for support and training applied for jobs on graduation and got to interview. Of those interviewed, 61% are now employed by Specsavers. Claire Wilkes, audiology programme director at Aston University, said: “We cannot wait to see what comes next in this wonderful journey. So far the clinic has had a lot of interest and uptake of hearing appointments. We are delighted to be working alongside Specsavers. “Many of our students undertake work placements with the company, so we are very happy we’ve been able to grow our partnership further by opening this clinic on campus.” Humah Zaheer, Specsavers audiology director, who runs the clinic added: “I’m delighted to be involved in this initiative. As an Aston University audiology graduate from 2014 it feels like I’ve come full circle. Being able to offer students an insight into the ‘real’ world of audiology, as well as Specsavers, is a fantastic experience for their career development. “We’ve also been bowled over with the response from the public and are looking to expand the number of days we open the clinic from next year.” The hearing clinic on campus enables students to practice their clinical and communication skills in preparation for long term work placements off campus. The skills lab equipment mimics equipment in the NHS, helping students better prepare for placements. To find out more or book an appointment visit our website.
#Expert Insight: Price Image Formation: When is HILO low?
When consumers choose where to shop, they often consider a store’s price image —does the store have a reputation for having lower or higher prices than its competitors? A store’s reputation for lower prices doesn’t happen by chance. Choosing a pricing strategy is one of the biggest pricing decisions a retailer makes. In “When is HILO Low? Price Image Formation Based on Frequency versus Depth Pricing Strategies,” a recently published paper in the Journal of Consumer Research, co-authors Ryan Hamilton, associate professor of marketing, Ramnath Chellappa, associate dean and Goizueta term professor of information systems and operations management, and Daniel Sheehan, associate professor of marketing and supply chain at the University of Kentucky’s Gatton College of Business and Economics, explore a gap in existing pricing strategy research. “Our research doesn’t threaten the validity of the previous research,” said Hamilton, “but what it does do is point to the limited generalizability of the previous research.” This is because previous pricing strategy research used the same research paradigm: It emphasized consumers’ perspectives as they compared prices simultaneously across multiple stores. Hamilton, Chellappa, and Sheehan wondered what would happen if they studied consumers as they compared prices of products within a store, instead of across stores. When they did so, the authors found that “many of the prominent findings of previous research are reversed,” they wrote. “We propose that when stores’ prices are evaluated one at a time, or in isolation, consumers will rely on the most salient contextual clues available—within-category price information—when forming a price image.” For example, rather than research the price of peanut butter across multiple grocery stores, shoppers often evaluate the price of peanut butter by comparing the prices of the brands on the shelf in front of them. To illustrate their point, the authors explore two basic pricing strategies: a frequency pricing strategy and a depth pricing strategy. Every Day Low Pricing (EDLP) is a frequency strategy where stores offer small price advantages over their competitors on many items. Walmart employs an EDLP strategy. A common depth strategy is a high-low (HILO) pricing strategy. HILO offers infrequent, but deep, price advantages over competitors. Macy’s utilizes this strategy. “The conventional wisdom is that EDLP equals low price,” explained Hamilton. But he and his co-authors argue that in a non-theoretical environment, the effectiveness of EDLP strategies is less clear. The trio hypothesized that the context in which consumers encounter prices has important implications. Specifically, that the frequency advantage of EDLP identified in earlier research was limited to those scenarios where customers were able to simultaneously compare prices across multiple stores. In contrast, they argue that a depth advantage, one resulting from HILO pricing, will be more likely when consumers evaluate store prices separately. “Without simultaneous comparisons across stores, consumers shift from using across-store prices as reference points to using within-category reference prices. As a result of this shift, deep price advantages are easier to evaluate than frequent price advantages and therefore more influential on customers’ formation of price image,” they write. “Because our theoretical account is based on within-category external reference prices, we predict that a depth store is likely to be evaluated as having a lower price image than a frequency store even when consumers are exposed to the prices of just one store,” they write. The authors tested their hypothesis using six separate experiments. All but one of the experiments studied national brands commonly found in grocery stores. (The other experiment used televisions.) In the experiments where participants saw store prices simultaneously, the experiment replicated the frequency advantage noted in previous research. But when participants did not have simultaneous price information across stores, the previous findings didn’t hold “What we found is that if you distance those prices comparisons even a little bit -showing a price on one webpage and then seeing a price on another webpage - that’s enough to completely reverse the findings,” explained Hamilton. In an isolated setting, “a couple of really low prices” will better communicate a store’s low-price image, said Hamilton. “That’s the big story.” While excited about the findings of their research, Hamilton is quick to point out the limits of their hypothesis, such as when pricing information isn’t readily available or when the consumer isn’t familiar with the brands of the product they wish to buy. “People want a simple answer that works everywhere, but it’s more nuanced than that,” said Hamilton. “This [hypothesis] is going to work better under certain set of circumstances than others because people process price information differently.” The insights aren’t only useful for retailers. While using a store’s price image to shop can be efficient from a consumer standpoint, assuming that the prices are low solely because the store has a reputation for low prices isn’t always the case. A retailer’s price image has vulnerabilities. Not everything at Costco is cheaper than it is at Whole Foods. Southwest Airlines may not always be cheaper than Delta Air Lines. “If you’re shopping for things you really care about,” advised Hamilton, “it might be worth doing more across-store price comparisons.” Chellappa is excited about how the paper addresses gaps in traditional economic models of pricing. “While much research in economics and information systems focuses on the availability of information for price comparison, the cognitive aspect of ‘how’ consumers compare and process such information is only explicated by studies such as ours. Looking at pricing through a behavioral lens, capturing consumers’ real shopping behavior reveals great insights that will be useful for firms,” he said. Interested in learning more about consumer behavior and Price Image Formation Based on Frequency versus Depth Pricing Strategies? Then let us help with your coverage and questions. Ryan Hamilton and Ramnath Chellappa are both available to speak regarding this important topic - simply click on either expert's icon now to arrange an interview today.
Researchers reveal CBD can counter epileptic seizures in children
• Aston University epilepsy model used to illustrate the mechanisms of seizure activity • Results suggest how CBD can be useful in the treatment of childhood epilepsy • New insight into potential future interventions for hard-to-treat epilepsy. Researchers at Aston University have contributed to the discovery of a previously unknown way in which cannabidiol (CBD), a non-psychoactive component of cannabis, can reduce seizures in many treatment-resistant forms of childhood epilepsy. A group of international collaborators, led by scientists at NYU Grossman School of Medicine, including a team from the Aston Institute of Health and Neurodevelopment at Aston University, found that CBD blocked signals carried by a molecule called lysophosphatidylinositol (LPI). LPI is found in our brain’s neurons and is thought to amplify nerve signals as part of normal function but can be hijacked by some epilepsies to promote seizures. The study, published in the journal Neuron, expanded on previous findings showing that CBD blocks the ability of the molecule LPI to amplify nerve signals in a brain region called the hippocampus. The current study argues that, for the first time, the molecule also weakens signals that counter seizures, further explaining the value of CBD treatment and the generation of seizure activity in epileptic people. As part of the research group, the Aston University team used a leading model of epilepsy, developed by Professor Gavin Woodhall, to perform recordings of electrical signals in brain cells taken from epileptic rodents, some of which had been treated with CBD. By doing this, they were able to pinpoint the molecular mechanisms by which CBD acts to prevent seizure activity in epileptic brains. Professor Woodhall, co-director of Aston Institute for Health and Neurodevelopment, said: “These new insights into epilepsy and the mechanism by which CBD works to stop seizures is the fruit of years of collaboration between neuroscientists in the UK and USA and our industry partner, GW Pharma. We are hopeful that it will lead to even better treatments in future”. Dr Stuart Greenhill, senior lecturer in neuroscience, Aston Institute for Health and Neurodevelopment added: "We are delighted that our epilepsy model is being used to make such meaningful breakthroughs in the mechanisms of epilepsy and is paving the way for a wider range of future treatments". Corresponding author Richard W Tsien, chair of the Department of Physiology and Neuroscience at NYU Langone Health, said: “Our results deepen the field’s understanding of a central seizure-inducing mechanism, with many implications for the pursuit of new treatment approaches. “The study also clarified, not just how CBD counters seizures, but more broadly how circuits are balanced in the brain. Related imbalances are present in autism and schizophrenia, so the paper may have a broader impact.” The results build on how each neuron “fires” to send an electrical pulse down an extension of itself until it reaches a synapse, the gap that connects it to the next cell in a neuronal pathway, and how this activity can change in a network which is likely to generate epileptic seizures. For more information about Aston Institute of Health and Neurodevelopment (IHN) please visit our website.
Why Grand River & St. Mary’s General Hospital Runs the RealTime Medical Platform?
What makes for a good DI partner company? Learn about how Dr. Darren Knibutat and the team at Grand River & St. Mary’s General Hospital are implementing RealTime’s radiology collaboration services to help manage a demanding workload, hold the line on costs and deliver improved patient care. Full interview here: https://youtu.be/lScHwliTnXY Learn more here: https://realtimemedical.com/radiology-services/ #peerlearning #radiology #teleradiology #qualityofcare #radiologyreimagined #radiologyproductivity #workloadbalancing #diagnosticimaging #patientcare #radiologysolutions
How Teleradiology Reduces Return Patient Visits
Can your ER afford unnecessary return patient visits? Learn how radiology collaboration services have improved ER efficiency and patient experience from Tabitha Kearney, VP Clinical Services, Deep River & District Hospital. Watch our interview with Tabitha Kearney, VP of Clinical Services, Deep River & District Hospital, to learn how teleradiology helps reduces return patient visits. Learn more: https://realtimemedical.com/radiology-services/ Find the full interview here: https://youtu.be/Vc5I0E8FkM8 #peerlearning #radiology #teleradiology #QualityofCare #radiologyreimagined #radiologyproductivity #workloadbalancing #diagnosticimaging #patientcare #radiologysolutions
For the third time, Modern Healthcare has selected ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, for its Top 25 Women Leaders list. The editors highlighted the bold strategic enterprise plan that Dr. Nevin has set for ChristianaCare, which focuses on vital areas, including addressing care disparities, effectively supporting employees, simplifying access to health services and accelerating transformation and growth. They noted a number of specific initiatives related to the strategic plan, such as the rollout of Moxi cobots, which have improved the workflows for nurses and patient care technicians by handling low-value tasks like deliveries. Modern Healthcare also cited that this past year ChristianaCare spun off its first-ever private, commercial startup company, CorriXR Therapeutics, which is using CRISPR gene editing technology to develop cancer therapeutics, starting with lung cancer. “Dr. Nevin has set ChristianaCare on a bold path forward,” said Nicholas M. Marsini, Jr., chair of the ChristianaCare Health System Board of Directors. “She leads the health system guided by our values of love and excellence, addressing difficult problems head on with courage and empathy. As ChristianaCare sets a model in so many ways for other health care organizations across the country, Dr. Nevin’s local and national impact make her most deserving of this recognition.” Dr. Nevin has been president and CEO of ChristianaCare since 2014. Under her leadership ChristianaCare has become one of America’s 50 Best Hospitals, according to Healthgrades. The system has also been lauded as one of the nation’s best large employers overall and specifically for inclusion and diversity. Modern Healthcare’s list of the Top 25 Women Leaders acknowledges and honors women executives from all sectors of the health care industry for their contributions to care delivery improvement, health equity, policy and gender equity in leadership. “They are innovators and team-builders advancing their organizations. They are mentoring co-workers while inspiring others to pursue careers in the industry,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “And externally, they are forging coalitions to improve access to care for all patients. The women we’ve selected this year, from hundreds of nominations, are leading important advancements in the nation’s healthcare system.” This year’s honorees are profiled in the Feb. 20 issue of Modern Healthcare magazine and online at www.modernhealthcare.com/topwomenexecs.
Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality
In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk, high school students had to find a computer to stream their lectures and lessons. What happens to educational inequality in a digital-first, remote-learning environment? Whereas students are traditionally bound by their brick-and-mortar schools and the limitations of funding in those areas, what happens when the walls are removed and students have access to the teachers, knowledge, and peers from other areas? Ruomeng Cui and co-researchers, Zhanzhi Zheng from University of North Carolina at Chapel Hill and Shenyang Jiang from Tongji University, decided to find out. In their 2022 paper, currently under review, Cui and her colleagues looked at the performance of high school students in developing and developed regions of China. We thought that remote learning might reduce the inequality gap in education because when students are learning off-line, they’re restricted by their local resources. “It’s quite obvious that developing regions don’t have good resources, experienced teachers, or competitive peers—they often have inferior educational resources in comparison to developed regions,” explains Cui, associate professor of information systems and operations management. “We thought the accessibility of remote learning could help reduce this knowledge gap and help students in developing regions improve their learning outcomes.” Analyzing Education in Developed and Developing Areas The idea for the paper, “Remote Learning and Educational Inequality,” published earlier this year, stemmed from another of Cui’s papers, which looked at the academic productivity of women as a result of the COVID-19 lockdowns. “We wanted to study whether the switch to remote learning impacts educational inequality. Does it make it better or worse?” says Cui. “We are the first ones to offer empirical evidence on such a granular level about a large-scale data set.” The group analyzed the Chinese college entrance exam from 2018 through 2020, which students take during the last few weeks of high school; the test score is a requirement for undergraduate admission in China. It’s common for high schools to announce the number of students who scored 600 or higher (out of 750 total points). Using 1,458 high school exam results from 20 provinces, the group found that in 2020, when remote learning became the norm, “the number of students scoring above 600 points in developing regions increased by 22.22 percent,” in comparison to developed regions. Remote learning significantly improved learning outcomes of students in developing regions. We should think about encouraging the adoption of remote learning in education However, Cui and her co-researchers wanted to go a step further. Because the entrance exams are summaries of student data, they surveyed 1,198 students to drill down and ensure that these results came from remote learning rather than other factors. Respondents were asked to rate aspects of their remote-learning experience, such as access to digital devices, their proficiency in using software, how reliable their internet was, how they interacted with peers and teachers, and their access to online educational resources. The researchers found that students in developing regions were able to better connect with peers and teachers, and the students believed that “their learning efficiency was greater” because of the remote learning. Education inequality is not only a problem in China. It’s everywhere. It’s across the world. Having access to better educational resources online can be applied anywhere. However, the one caveat to their findings: Remote learning is beneficial, but students need devices and the infrastructure to support online learning, which is often lacking in developing regions or underserved areas. “We need to support, build, and develop the digital technology capability that enables the effectiveness of remote learning,” says Cui. Are you a reporter looking to know more about the impact COVID had on education and how inequality plays a role in how we educate students during a pandemic? Then let us help with your coverage and questions. Ruomeng Cui is an Associate Professor of Information Systems & Operations Management at Emory University's Goizueta School of Business. Ruomeng is available to speak with media regarding this topic - simply click on her icon now to arrange an interview today.
Aston University welcomes Mexican Ambassador to campus during Global Trade Conference
Her Excellency Josefa González-Blanco, Mexican Ambassador to the UK visits West Midlands for the Global Trade Conference The ambassador met with representatives of British industry including University Vice-Chancellor Professor Aleks Subic Josefa González-Blanco was appointed as Mexico's representative in London in 2021. Mexican Ambassador to the UK, Her Excellency Josefa González Blanco Ortiz Mena, has visited Aston University during a high-profile visit to the city to attend the Global Trade Conference and meet with representatives of British industry. The Global Trade Conference (15 February) is an annual event hosted by the Greater Birmingham Chambers of Commerce which offers businesses the opportunity to build relationships and grow their network. During her visit to campus, she met with Vice-Chancellor Professor Aleks Subic, executive director of business engagement Mark Smith, and Lloyd Broad, head of international affairs at Birmingham City Council. Ambassador González Blanco said: “I was thrilled to visit Aston University and to meet the Vice-Chancellor and Chief Executive, Professor Aleks Subic. “We had a chance to review our academic links towards intensifying the research collaboration already in place between Aston Business School, Tecnológico de Monterrey, Conacyt México and Instituto Nacional de Astrofísica.” Professor Aleks Subic said: “It was a pleasure to welcome Her Excellency Josefa González Blanco Ortiz Mena to Aston University. “We are immensely proud of our international collaborations, and meetings such as this one, are crucial in deepening our understanding of areas of common interest and priorities as we work together to advance global partnerships and trade. “I look forward to working further with relevant higher education institutions and industries in Mexico and around the world in line with our 2030 strategy focused on creating a globally relevant university that can make substantial contributions to innovation and trade at international level.”
Aston University turns red to highlight World Encephalitis Day
• Aston Institute of Health and Neurodevelopment (IHN) researchers support World Encephalitis Day on 22 February • Aston University library will be lit up in red – the official campaign colour • Staff and students are encouraged to wear red and tweet their photos in support of the campaign Researchers and staff at Aston Institute of Health and Neurodevelopment (IHN) are marking World Encephalitis Day (22 February) by lighting up the Aston University library on its campus near Birmingham city centre. The library will be lit up in red – the official colour of the campaign - to support and raise awareness of encephalitis and all those affected by the condition. The global awareness campaign, introduced by the charity the Encephalitis Society, is based on the theme of Code Red – an emergency alert code used in hospitals. Encephalitis is inflammation of the brain. It is caused either by an infection invading the brain or through the immune system attacking the brain in error. According to the Encephalitis Society, anyone at any age can develop the condition, with up to 6,000 cases in the UK each year and potentially hundreds of thousands worldwide. In the USA there were approximately 250,000 patients admitted to hospital with a diagnosis of encephalitis in the last decade. Researchers at Aston Institute of Health and Neurodevelopment are working closely with patients affected by the disease through their child-focused research programme. Dr Sukhvir Wright, honorary consultant neurologist at Birmingham Children's Hospital, and Wellcome Trust clinical research career development fellow at IHN, said: “IHN researchers know first-hand what children and families affected by encephalitis go through on a daily basis. That’s why we are fighting to answer the questions that matter most to this community through our work. “Our research includes, developing disease models to help try and improve treatments. We do brain imaging to identify biomarkers that might help predict outcomes and at the bedside of our patients we contribute up-to-date practical information and support for children and their families. This work is carried out closely in partnership with the Encephalitis Society.” As part of the awareness campaign IHN researchers are calling upon staff and students to show their support by wearing red on Wednesday 22 February - and share their pictures on social media. Please use the hashtags #Red4WED #WorldEncephalitisDay #TeamAston and remember to tag @Aston_IHN. For more information about Aston Institute of Health and Neurodevelopment (IHN) please visit our website.
