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Under new ownership - what's next for Twitter and the social media landscape

He said he'd do it - and he did. Billionaire, innovator and always the controversial CEO, Elon Musk scratched together over 40 billion dollars and has taken the reigns of social media giant Twitter. But now that thew deed is done - a lot of people have some concerns about Musk's intentions for the platform and its hundreds of thousands of users. Will there be an edit button? Will there finally be an end to 'bots'? And what about moderation and free speech? These are all valid and important questions to ask, and that's why Michigan State University's Anjana Susarla penned a recent piece in The Conversation to tackle those topics. What lies ahead for Twitter will have people talking and reporters covering for the days and weeks to come.  And if you're a journalist looking for insight and expert opinion - then let us help with your stories. Anjana Susarla is the Omura Saxena Professor of Responsible AI at Michigan State University. She's available to speak with media, simply click on her icon now to arrange an interview today.

Networking tips for newcomers to Canada

As a newcomer, networking can be your gateway to the Canadian job market. It gives you an opportunity to understand the employment landscape, plan your career path based on insights from other professionals, and identify mentors who can guide you and offer moral support during your job search. However, the benefits of networking go beyond just landing your first job. As you advance in your professional career, you may be able to leverage your network to find future opportunities or build your own team. Networking is essential no matter where you are in your professional journey. This article covers some networking tips to help newcomers to Canada get a headstart in their career. Focus on quality, not quantity Building a network from scratch in Canada can be a stressful, time-consuming process. Many newcomers mistakenly believe that the more connections they make, the better their network will be. However, it is the strength of your network that truly matters, not the size. Rather than sending dozens of LinkedIn connections requests every day, spend some time identifying professionals who are in organizations or roles you’d like to work in and individuals you find inspiring. Strategic networking will reduce the time and effort you need to invest in building connections and improve the quality of insights you can extract. More importantly, it’ll make it easier to follow up and stay in regular touch with the people in your network. Know what you have to offer Networking is about sharing: giving and receiving. Before you start networking, think of the value you can offer your network. Helping others is a great way of building meaningful relationships and positioning yourself as a potential candidate. People are also more likely to remember someone who offers to help them, rather than someone who is seeking their support. There are numerous ways in which you can bring value to your network, including through problem-solving, providing guidance on a specific subject or skill, connecting them to someone in your network, or offering your support for executing a project. Find networking platforms you’re comfortable with Networking may not look the same for everyone. While some people might be outgoing and social, others may be more reserved. If you’re an introvert and prefer smaller or less formal social settings, you can look for networking settings you’re most comfortable with. There are a variety of networking platform options you can use. Social and professional networking events If you’re an extrovert and do well in a group setting, in-person or virtual networking events might be the best option for you. Keep track of networking events on websites like Eventbrite and Meetup and those organized by industry associations. If you’re still assessing your comfort level around large groups, look for events that have limited seats or breakout sessions with smaller groups. Social networking and blogs Social media platforms and blogs are a great way to connect with and engage with people you’d like to add to your network. While LinkedIn is usually the go-to platform for building a network, you can also use other social networking sites or apps like Twitter, Instagram, Facebook, and Clubhouse to connect with professionals. In-person or virtual coffee chats Once you’ve connected with someone at an event or social network, ask if they’re willing to meet you for a one-on-one coffee chat. A coffee chat, also known as an informational interview, is an informal meeting with an experienced professional to get insights on their organization, industry, or role. Whether you want to learn about the Canadian job market or the hiring process of a particular company, be sure to go prepared with a goal and a list of relevant questions you want to ask. When you do hear of opportunities, or begin applying for jobs, coffee chats are also a useful way of getting insights on the recruitment process and the company values or culture to help you prepare for interviews and determine if the position is a good fit for you. Volunteering If you prefer meeting people in a work setting, rather than a social one, volunteering can be an excellent way to network. People in all stages of their career volunteer in Canada, so these opportunities give you a chance to meet like-minded professionals, showcase your skills in practice, and build long-lasting relationships. Survival jobs, side hustles, and other jobs Many newcomers think of survival jobs and side hustles as just a means to earn extra money, but these can also be great networking opportunities. If you’re working in a field that aligns with your professional interests or meeting people from different backgrounds, you might be able to make some valuable connections. Similarly, the contacts you make in your professional roles might be useful later in subsequent jobs. Be sure to stay in touch with your professional connections throughout your career. Leverage existing connections Before you set out to build your network from scratch, check if you have any existing connections in Canada. These could be friends, relatives, alumni from your school, or former colleagues from your home country who’ve also moved to Canada. Building meaningful relationships through networking takes time, so tapping into existing connections first can help you speed things up. You can ask your existing connections to introduce you to other professionals in their network or refer you for job opportunities. They might also be able to help you create an impressive Canadian-style resume or share insights from their own job search experience. Set networking goals for greater discipline If you find it hard to set aside dedicated time for building a network, a goal-based approach might help. As a newcomer, you should ideally be meeting three or four new people each week, but this can vary based on your schedule and objectives. Setting concrete goals will help you prioritize networking alongside your job search and other daily tasks. Your goals can focus on the number of meetings (including follow-ups) you intend to take each week, new connection requests, priority industries or organizations, and information you’re looking to gather from your network. They can also be centred on making yourself a more valuable connection by sharing relevant content on platforms like LinkedIn or offering support to others. Be sure to set realistic, measurable, and incremental networking goals that encourage you to step out of your comfort zone, without causing stress. Adopt a consultative approach to networking It’s always better to adopt a “consultative approach” to networking as opposed to a sales approach. The difference is that you seek to understand before demanding to be understood and you listen and learn before expecting to be heard. It is quite natural as a newcomer to be focused on addressing your immediate need of finding a job. However, if you come across as pushy, the doors you’re trying to open will close and you’ll lose out on potentially valuable professional connections. Changing your approach to networking meetings can dramatically change the outcomes. Prepare and refine your elevator pitch An elevator pitch is a 20 to 30 second introduction that highlights your expertise and area of interest. A good elevator pitch is positive and conversational, and includes a question or call to action, so that your connection can respond to it. It can take a while to perfect your elevator pitch, so keep refining it based on the feedback and reactions you get. If you have a mentor, you can ask them to help you refine your pitch. In Canada, people are generally very open to providing tips on how to enhance your elevator pitch or better present yourself. Don’t go in looking for a job It is true that, as a newcomer, networking can help you access the hidden job market in Canada. However, there is so much more that networking can do for you. The most important thing to keep in mind is that networking is not meant to be transactional, so don’t expect that your professional connections will be willing to give you a job or referral as soon as you meet. By going into networking meetings with a “give me a job” mindset, you might lose out on the opportunity to improve your networking skills, understand the job market, and learn from other people’s career journey. You will also not be able to build meaningful connections with potential mentors who can help you increase your employability. Keep the conversation alive The most important part of networking comes after you’ve made the initial connection. Send thank-you notes after someone connects with you on LinkedIn and after coffee chats to keep the conversation going. It’s a good practice to keep track of what you discussed during each networking meeting, so you can refer back to your notes during follow up. This also helps you remember your connections’ interests and create a stronger bond. Keep in touch with your network and follow up at regular intervals through meetings or email. You can also keep the conversation alive by engaging with their social media posts and sharing information that would be interesting or relevant for them. If you’re seeking support from your network for your job search, be sure to keep them updated about any changes to your professional situation. Don’t let what others are doing discourage you Your goals and approach for building a network may not be the same as those of your friends or acquaintances in Canada. Just because someone else is meeting 10-12 people each week or opting to attend in-person networking events doesn’t mean that’s the only approach, or the right one for you. You might have very different schedules, objectives, and comfort levels with meeting new people, or work in different fields. Regardless of how many meetings you choose to do or the platform you pick, make sure that you have enough time to prepare and follow up with everyone in your network. Don’t be discouraged if someone else manages to get a referral or job through their network before you do. As long as you invest the time and effort to nurture your professional relationships, networking will add value and lead you closer to your career goals. For many newcomers to Canada, networking is a professional skill they may be new to, and building a network in your new country might take time. Whether you are just starting your career, exploring a different professional path, or transitioning into a new role, these networking tips will help you build strong, lasting professional connections to guide you through your career in Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all.

How to network virtually: What newcomers in Canada need to know

Newcomers to Canada already faced an uphill task of adjusting to their new life and starting a career in Canada, but COVID-related restrictions made things even harder. However, after an initial period of adjustment, virtual networking and remote job interviews have become the norm. Now, even with COVID-19 restrictions easing and people getting vaccinated, some aspects of the “new normal” are expected to continue for the foreseeable future. Due to its relative convenience, virtual networking will likely remain a popular means of building professional connections. This article covers key aspects of how to network virtually and the things you need to know about virtual networking for professional success as a newcomer in Canada. Advantages of virtual networking Start building your Canadian network before you land Before the COVID-19 pandemic, networking was mostly done in-person, which meant that newcomers to Canada could only start building their network after arriving in the country. However, with virtual networking, newcomers have the opportunity to start building their network well in advance of their arrival in Canada. You can start attending virtual networking events or meeting people for online coffee chats while preparing for your move. It can take months to cultivate meaningful professional relationships, so the sooner you start, the better prepared you’ll be to enter the Canadian job market when you land. Opportunity to look beyond your city One major disadvantage of in-person networking is that it geographically limits the people you can meet. With virtual networking, you can connect with experts or professionals, regardless of where they live. If you’re still preparing for your arrival, this gives you a chance to speak to people in different cities and figure out where the best job opportunities are for your industry in Canada. You can also learn about different job markets within Canada and plan your career path based on insights from a more geographically diverse set of people. The convenience of networking from home Attending events and networking meetings is time-consuming. By networking virtually, you can save the time it would take you to travel to the event venue or meeting place. This means that you can accommodate more coffee chats in a day and build your network faster. Many newcomers find it much easier to network from the comfort of their homes, compared to the unfamiliar and chaotic environment of a coffee shop. Since you are the person requesting the meeting, it is expected that you’ll be paying the bill for coffee during in-person meetings. These amounts can quickly add up and might impact your budget, especially if you’re meeting several people each week. In most cases, virtual meetings are also more convenient for the professionals you’re meeting, so your acceptance rate for virtual coffee chats may be higher than for in-person meetings. Easier to follow up and stay in touch Once you’ve made a connection and had an introductory meeting, it is important that you stay in touch with your new contact. However, as your network grows larger, it can become challenging to follow up with everyone on a regular basis—especially if you’re doing these meetings in-person. It’s much easier to stay connected and engage virtually over follow up coffee chats, emails, or social media. This will allow you to follow up more often and build stronger, more meaningful connections. How to build your network virtually as a newcomer in Canada Whether you’re looking to network or find a job, it is important that you keep your LinkedIn profile up-to-date. Your Linked In profile will likely be the first thing people see when they connect with you. Unlike a resume, which is customized for each job, your LinkedIn profile should be generic and should highlight all your skills, experiences, and certifications. Be sure to use a professional headshot and grab people’s attention with a compelling headline. Use LinkedIn’s advanced search filters to find new connections based on their organization, job title, and other criteria. Always personalize your LinkedIn connection request messages. You can also increase your visibility and promote your personal brand by being active on LinkedIn. Post, share, and engage with relevant content to get noticed by other professionals. Interact over social media As a newcomer, LinkedIn is not the only social network you can use to build a network. You can also find professionals you’d like to connect with on Twitter and initiate a conversation. Depending on your industry, Instagram and Facebook groups might be useful platforms for networking—but make sure your profile is professional! Clubhouse is another app where you can virtually meet and share ideas with like-minded people, listen to expert speakers, and ask questions. If your initial interactions go well, ask for a follow up coffee chat to take the conversation forward. Online networking platforms and virtual events Due to the ongoing COVID-19 pandemic, most networking events have moved to a virtual setting. Virtual networking platforms bring together people from similar industries and give you an opportunity to start making connections. Events hosted by industry associations are a great place to meet other professionals in your field. You can also find virtual networking events for different industries and interests on websites like Eventbrite and Meetup. Arrive webinars and workshops are also a great place to learn from and connect with experts. Leave a positive impression on others attending the networking session by behaving professionally and asking intelligent questions. Virtual coffee chats Online coffee chats (also called informational interviews) using tools like Zoom, Google Meet, and Webex, are a great way to build your network virtually. Once you’ve connected with someone on LinkedIn or at a virtual networking event, ask if they’d be open to a one-on-one meeting. Virtual coffee chats give you an opportunity to introduce yourself to established professionals in your industry, showcase your skills, and position yourself as an ideal candidate for future job openings. You can also seek recommendations on other people you should add to your network. If you’re looking for information about a specific organization, role, or industry, informational interviews can be particularly helpful. Be sure to do your research beforehand and have a list of questions ready. Reactivate your existing network As a newcomer, you’ll have to start building your network from scratch in Canada. However, there might be others in your network who are already in Canada. Speak with your friends and family to find out who you might already know here. You can also use LinkedIn to find alumni from your school or colleagues from your previous organizations who’ve since moved to Canada. Leverage your existing network to get introductions to other people in your industry or for job referrals. How do you effectively network virtually? Do your research. Learn what you can about the person you’re meeting beforehand and customize your questions accordingly. Going in prepared will make it more likely for you to get the information you’re looking for, and to make a good impression. Do check your technology. Make sure your internet connection, microphone and camera are in perfect working order before your virtual meeting. Take some time to familiarize yourself with the video call platform prior to your meeting. Always keep your camera on during meetings and if there’s noise in your background, put yourself on mute when the other person is talking. Do be professional. Go in with a list of topics you’d like to discuss and don’t ask personal questions. Be punctual and dress the way you would for in-person networking meetings. Create an appropriate work setting and keep your desk and background distraction-free. If you don’t have a dedicated workspace, apply a professional virtual background in your video call tool. Do be authentic and offer value. Express genuine interest in what people have to say and learn from their experience. Find ways to help the people you’re meeting—it’s a great way to demonstrate your skills in practice! Don’t skip the small talk. In Canada, small talk is a cultural practice, so make sure you allocate some time for it while creating your meeting agenda. It’s also a great way of breaking the ice and getting to know people you’re meeting and relate to them outside of their professional life. Don’t mistake your elevator pitch for a sales pitch. Your elevator pitch is a brief 30 second introduction meant to capture the other person’s interest. Highlight your skills, strengths, and achievements, but don’t oversell yourself. Don’t interrupt or multitask. Appreciate the fact that someone has taken the time to talk to you and pay attention to what they have to say. It’s rude to interrupt or check your phone when someone else is speaking. It can be very distracting, and more importantly, it gives people the impression that you aren’t interested in what they have to say. Be sure to put your phone on silent during networking meetings. There might be other distractions around you at home, such as children or pets, so find a quiet place for meetings. Don’t forget to follow up. If you’re meeting several new people every week, it can be hard to keep the conversation going with all of them. However, regular follow up is the best way to maintain professional relationships. Keep track of all your virtual meetings and create a realistic follow up schedule. Virtual networking has made it easier and more convenient for newcomers to expand their professional networks. As a newcomer to Canada, there are many online platforms and events you can leverage to start building your personal brand and growing your network virtually一even before you come to Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs.

12 tips to help you build your networking skills in Canada

Your professional network will be one of your most valuable assets in the Canadian job market. Whether you’re trying to land your first job or are looking for a mentor, your network can play an important role in helping you achieve professional success in Canada. As a newcomer to Canada, you’ll have to work harder and refine your networking skills to build connections from scratch in your new country. This article will provide you with tips to help you build your networking skills, so you can start nurturing meaningful professional relationships. 1. Understand that communication is two-sided One of the many advantages of networking is that it’s as much about promoting your personal brand as it is about learning from the experience of others. When someone takes time to speak with you, give them a chance to talk. Active, attentive listening is an essential networking skill that ensures you absorb the information being shared with you. You can then ask intelligent, relevant questions and get insights that might be useful for your professional success in Canada. Keep distractions away and focus on the conversation. It is rude to interrupt when someone is talking, so save your questions until they’ve finished speaking. 2. Improve your public speaking skills Many newcomers avoid networking or public speaking as they lack confidence in their English language or interpersonal skills. However, practice is the best way to overcome the fear of speaking in public. Take the time to work on your language skills. There are many English as a Second Language (ESL) resources and community groups available across the country to help newcomers improve their speaking and listening skills. Practice speaking in front of a mirror or with your friends. Don’t feel insecure if you have an accent or have trouble understanding some words. Remember, Canada is a diverse, multicultural country, and most people are accepting of the fact that English may not be your first language. 3. Practice both verbal and non-verbal communication What you say is only half the image you present—non-verbal communication is just as important. Your body language conveys a lot about your personality and how engaged you are in a meeting. Avoid crossing your arms, closing your fists tightly, or hunching your shoulders, as this can make you seem unfriendly. Practice smiling and gesturing with your hands as you talk in front of a mirror. Be aware of your posture and make eye contact with the people you are talking to. While networking in-person, speak confidently. Respect people’s personal space and avoid standing too close to them. 4. Learn the art of small talk Small talk is culturally important in Canada. It serves as an icebreaker before you get to the actual topic of conversation. Since small talk is meant to create a safe, comfortable environment, be sure to choose non-controversial, light topics. Some common small talk topics include the weather, sports, arts, entertainment, hobbies, and current events. Stay away from topics like politics, personal or family matters, income, and religion. As a newcomer, you can build your small talk skills by staying up-to-date on the news, developing an interest in Canadian arts, culture, and, of course, sports. 5. Ask for constructive feedback An easy way to build your networking skills is to get an honest opinion on what you maybe doing wrong or need to improve. Before an important networking meeting, do a practice run with some friends and ask them for feedback on your small talk, elevator pitch, questions, and overall communication skills. You can also ask for constructive feedback towards the end of your networking meetings. Be open and humble when you ask for tips to help you build your networking skills. In most cases, people are willing to offer guidance and insights that you can leverage in future meetings. 6. Give before you get One mistake many newcomers make is to only think about what they can get out of a connection, without considering what they may be able to offer in return. Networking is not one-sided, so be sure to make a list of your unique skills and strengths before you start. Even if you are new to the Canadian job market, review the LinkedIn profile of the person you’re going to meet to understand their role and see where you can contribute. During your meeting, convey your willingness to help and ask if there’s anything you can support them with. By offering to give before you get, you can build meaningful connections and also prove your value to your network. Once they’ve seen your skills in action, they’ll be more likely to offer guidance, connect you to others, or refer you to job opportunities. 7. Attend networking events and workshops One way to build your networking skills is to jump right in and start networking. Look for both virtual and in-person networking events on industry association websites or on platforms like Eventbrite and Meetup, and attend as many as you can. In addition to making connections, this will also give you a chance to observe the way other people network. You’ll be able to pick up best practices related to small talk, ways to introduce yourself, verbal and non-verbal communication, and questions to ask. If you meet someone particularly impressive, don’t hesitate to follow up and ask if they would be willing to share some tips to help you network better. 8. Prepare, prepare, prepare When it comes to networking meetings, preparation can make all the difference. Put your research skills to good use and learn as much as you can about the background, role, and career path of the individual you’re going to meet. Know what you want to get from your networking meetings—further connections, guidance, or referrals. Prepare a list of questions accordingly, and customize your list based on each person’s industry, skills, and position. Finally, spend some time creating an engaging, authentic elevator pitch. Remember that an elevator pitch is not a sales pitch, but a chance to tell your story and highlight your skills in an impactful way. 9. Ask for recommendations and introductions In Canada, every professional you meet will likely have their own network. As a newcomer, it might not be easy to ask the people you meet to connect you with others. This is a networking skill that you’ll need to build as you start to grow and nurture your network. Before you meet someone for a coffee chat, go through their LinkedIn network and see if they know someone you’d like to be introduced to. If you’re looking for specific information or trying to build a particular skill, it is a good idea to ask your connections if they can recommend someone in their industry or organization who might be able to help. If you’ve cultivated a meaningful relationship, you might also be able to get an introduction to someone in their network. When you are introduced to a person by someone they know and trust, they are more likely to take out time to speak with you. 10. Keep track of your networking meetings For most newcomers, the first few months of networking can be overwhelming. Since you’re building your network from scratch in Canada, you might be meeting as many as four or five people each week. This makes it hard to keep track of who you’ve met and what you discussed. As a result, you might forget valuable insights or miss out on following up with some people. Keeping track of your meetings is an important networking skill. Create a list with names of people you meet, meeting dates, their designations and organization, discussion points, and follow-up actions. When you set up follow-up meetings, you’ll be able to refer to your list to review points that you had discussed with them earlier. This list can also help you identify connections who might be useful when you’re applying for a job. You’ll also be able to clearly see gaps in your network, such as industries you don’t have connections in, so you can focus on those in the future. 11. Follow up and follow through Building meaningful professional relationships takes time and in most cases, the first meeting is only an introduction. The value you can leverage from your connections often depends on how much time and effort you invest in maintaining them. You can start by sending a personalized thank you note within 24 hours of your meeting. If you’ve agreed upon any action items during your meetings, don’t forget to deliver on them. After your initial meeting, you can keep the conversation going by regularly sharing relevant developments and insights, engaging on their social media posts, or asking for their opinion on topics related to the ones you discussed. 12. Don’t give up Finally, patience is another skill you’ll need as you start building your network in Canada. It’s easy to become demotivated when your LinkedIn connection requests go unanswered or when the people you connect with online are unwilling to meet you. Even after the initial coffee chats, some of your connections may not be able or willing to offer you the advice, guidance, or contacts you need. It takes time to nurture relationships and identify how and where someone might be able to add value. You might also have to demonstrate your own willingness to help before someone agrees to support you. Even if some meetings don’t go as well as you had hoped, don’t give up. Each new meeting is a learning opportunity, so keep an open mind. Remember that it only takes one connection or referral to land your dream job in Canada. Networking plays a crucial role in the Canadian job market. However, networking may not come naturally to everyone. As a newcomer to Canada, improving your networking skills will help you build meaningful relationships with people who can bring you closer to achieving your career goals. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs.

10 resume mistakes to avoid when applying for jobs in Canada

As a newcomer to Canada, applying for your first job can be stressful. The recruitment process may be different from what you’ve experienced back home and it can take some time to understand what will make your application stand out in Canada’s competitive job market. As you look for your first job in Canada, your resume will likely be key in determining whether or not you get the role. In Canada, most companies run the resumes they receive through a resume-scanning software to filter ones that best match the requirements laid out in the job description. If you’re shortlisted, your resume and cover letter will be sent to a recruiter or hiring manager, and they’ll decide whether you’re an ideal candidate for the position. Since your resume will determine the first impression you make on the hiring manager, there’s a lot riding on what you include––or not. Should you really submit that extra page? (Maybe.) Is it okay to exaggerate your credentials? (No!) What about using a fun font? (Better not to.) Here are 10 common resume mistakes newcomers tend to make and guidance on how to avoid them. 1. Using the same resume for different job applications Landing your first job in Canada can take a few months and it’s easy to get overwhelmed and exhausted by the process. When you’re applying to hundreds of job positions, the idea of using the same generic resume for multiple positions can be tempting. However, customizing your resume significantly improves your chances of being selected. Every job is unique––and your application should be too. While your applicant profile won’t vary significantly from one application to the next, the way in which you present it should be customized for each company and job opening. A good way to do this is to look for keywords in each job posting and sprinkle them throughout your resume where they make sense. This will help your resume get past both the resume-scanning software and human recruiters tasked with reading dozens, if not hundreds of applications. Be sure to include experience and behavioural traits mentioned in the job posting. (For example, if the ideal candidate is proficient with a certain type of software, you should definitely mention any experience you have with it.) At the same time, remove experiences and skills that aren’t a match, so whoever reads your resume isn’t distracted by non-essential items. 2. Not reading the job description before creating your resume Reading the job description will give you vital information about the role and the potential candidate an organization is looking for, including key skills and experiences. Not only will this information help you determine if you’re a good candidate, it’ll also help you craft the perfect resume. Many Canadian employers use applicant tracking systems (ATS) to screen resumes and shortlist ones that match the job description. This means it’s essential your application takes the job ad into consideration. As mentioned above, you’ll want to look for keywords and descriptions you can include in your cover letter and resume. It’s also a good idea to include some synonyms and similar words to these keywords. The idea is to include just enough keywords for your resume to pass the ATS, while ensuring that it reads well for a human recruiter. Only include keywords where it makes sense to do so and don’t include too many in a row. Your cover letter and resume should always be grammatically correct, easy to read, and flow naturally. 3. Listing job responsibilities instead of achievements Unlike some countries where resumes are supposed to outline your past roles and responsibilities, in Canada resumes focus on achievements. Listing past job responsibilities doesn’t tell future employers how you performed in a role. The goal is to make you stand out from every other applicant with similar job experience, so make sure you emphasize what you brought to a company or team as an individual. The best way to do this is by listing achievements, citing numbers or data that may grab an employer’s attention, or describing challenges you overcame. This isn’t the time to be modest! You want to share what makes you special. 4. Grammatical errors and typos in your resume Proofread, proofread, and proofread again before hitting “send.” Missing grammatical errors and typos is the worst resume mistake you can make and can cost you a job, even if you’re a good candidate for the role. Grammatical errors will make your resume stand out in all the wrong ways, undermining your credibility and bringing into question your attention to detail. If possible, have a friend, family member, or mentor proofread your cover letter and resume as well. This is even more important if English isn’t your first language. You can use spell check as a guide, but don’t rely on it to catch all your errors. 5. Creating a resume that’s too long or too short One of the biggest questions Canadian job seekers have is how long their resume should be. The exact answer depends on the specific job at hand and an applicant’s work experience, but generally resumes should be one to two pages long. A cover letter should be no longer than one page, but not shorter than three to four paragraphs. The more years of work experience you have under your belt, the closer to two pages your resume can be. If you’re fresh out of school or less than a decade into your career, it’s better to stick to one page. As you progress in your career, it’s also normal to cut out early-career work experience and keep educational experience to a single line. A recruiter for a senior-level position doesn’t need to read about your early-20’s internships or time spent in debate club. 6. Not using action verbs You want to use powerful and impactful language in your resume, which means using action verbs. Action verbs are verbs that imply that the subject (you) is doing something. These are a great way to showcase your initiative, rather than passively saying you were “responsible for” something. Good examples of action words to use in a cover letter or resume include “led,” “managed,” “succeeded,” “surpassed,” “created,” and “delivered.” Try to use a mix of action words and avoid repeating the same ones in consecutive points. 7. Including information not typically included in Canadian resumes In Canada, you’re not supposed to include information like your marital status, religion, gender, age, or sexual orientiation in your cover letter or resume. Unless you’re applying for a modelling or acting job, you’re also not supposed to include a photo or headshot. Not only will this extra information take up valuable page space, it could cause a potential employer to avoid your resume for fear of accusations of unintentional or intentional discrimination. It’s actually illegal in Canada for an employer to ask for information like your sexual orientation, age, or ethnicity in a job application process or interview. To avoid putting a recruiter or employer in an awkward situation, it’s best to stay away from these topics. It’s also considered improper to include salary expectations or irrelevant personal hobbies in your application. In Canada, you can skip writing “references available upon request,” as that’s understood and doesn’t need to be stated. 8. Submitting a cluttered or improperly-formatted resume First and foremost, a resume should always be organized and easy to read. An employer should be able to easily pick out your work experience, any volunteer experience, and educational background. Be sure to leave enough white space around text. This typically means 1 or 1.5 line spacing and wider margins. Job applications also aren’t the time to get creative with fonts. Stick to classics like Times New Roman, Arial, or Calibri with a size of at least 10, but not larger than 14. Avoid mixing fonts or using too many different font sizes. Also avoid going overboard with bolding, underlining, or italicizing. If you need more guidance on formatting your resume in the Canadian style, you’ll find the tips and templates you need in our article on Canadian resumes and cover letters. 9. Listing inaccurate contact information It doesn’t matter how great your resume is if a potential employer can’t contact you. If you’ve recently moved or changed your phone number or e-mail address, make sure the information included in your cover letter and resume is up to date. Either way, proofread this information multiple times to avoid typos. It’s also important to make sure your email address is professional (avoid using contact email addresses like cutiepie468@hotmail.com or rockstar732@yahoo.com). Ideally, it should be formatted firstname.lastname or using your initials and not include any nicknames or slang language. 10. Lying on your resume You may be tempted to exaggerate your experience or accomplishments, but this is a big ethical no-no and a dealbreaker for any potential employer. Many Canadian recruiters and employers will verify your credentials and background through other sources, whether that’s by calling references, conducting background checks, or looking you up on LinkedIn or other social media platforms. If you lie, you’re very likely to get caught. If you’re worried about an employment gap, it’s better to plan to explain it than cover it up with a lie. As a newcomer, landing a first job can be challenging. However, it’s important to avoid the urge to embellish or lie to make your resume more impressive. Remember, most employment contracts include a clause that allows an employer to terminate your position if they find you lied on your job application. That’s not the type of stress you need hanging over your head! Having a good resume is crucial for your job search. Your resume is essentially your first interaction with a prospective employer and it should convey why you’re an ideal candidate for the job. By avoiding these common mistakes, you can make a positive impression and stand out among a pool of candidates to land a job in Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all.

Building Trust with Expertise Marketing

With advancements in technology and a number of new channels, it’s important to remember that at the end of the day, people want to deal with people. Studiesconsistently show that we’re more likely to trust other humans when making decisions. While many organizations leverage brand personas to fulfill that human connection, they often overlook the power of their people to lead and support conversations. If your audiences are looking to connect with people, then it only makes sense to give them our best.  Who Is Looking for Expertise? As mentioned in last week’s blog, the ‘About Us’ section of a website is the second most visited area next to the homepage and the reasons for this are simple: people want to see who is behind the scenes. From prospective customers to journalists looking for an expert source, there are a wide range of audiences who want to know who you really are before they engage with your business. Here are just some of the audiences who are taking a close look at your expertise: Customers & Partners: Subject-matter experts are consistently rated as one of the most influential sources of information for buyers (Source: ITSMA), and a whopping 78% of B2B buyers start with a Google search (Source: Demand Gen). Media: Experts who serve as media sources are in high-demand with newspapers, broadcasters and digital outlets – and it’s not just research they want. They often require a plain language explanation of how something works, or insights to help them localize a story for a regional audience. Conference Organizers: Conference organizers and industry associations are constantly looking for experts who can educate their attendees as a panellist, workshop leader or keynote speaker. Alumni & Donors: For institutions, showcasing the relevant work that experts and staff are doing helps alumni better connect to your mission and makes it easier to fundraise and drive larger donations. Government & Foundations: Government bodies and foundations rely heavily on experts to conduct research, develop policy and implement the various programs they fund. They are increasingly focused on reporting the social and economic impact stories of the research they are funding. Better Digital Conversations When we look at audience engagement, your success boils down into three critical stages: Attention, Interaction and Trust. Each of these areas can be addressed by making experts and their content more visible with a sustained, amplified digital presence. Don’t underestimate the value of rich expert profiles; today’s audiences will quickly scroll past a list of names and titles. Expertise marketing is about providing individual credentials and sharing what their collective experience represents for your organization. The richer offering, the more trust you can build. Plus, experts who serve as brand ambassadors are more likely to drive personal, relevant and authentic connections with key audiences. The following framework outlines how you can create an expertise marketing program that empowers your people to better navigate the customer journey: Creating Touchpoints for Expertise Whether it’s a research page on your website or an upcoming speaking engagement, you need to develop touchpoints for key audiences to interact with your experts and their content. This often requires businesses to step back and determine how visible your experts are across your physical and digital environment. As you go through the auditing process, you not only surface gaps in your delivery but in many cases, you’ll also find a wealth of expert content hidden in personal websites, social media and external publications. It surprises many businesses to discover that your experts are already engaging with audiences – just not from within your organization. Make your expertise more coherent by turning a disconnected group of experts into a powerhouse of brand ambassadors. In addition to aggregating their existing content, you’ll need to speak directly with your experts and develop an expertise marketing program that aligns with their professional objectives and incentivizes their continued efforts. This collaborative approach will mutually benefit both your business and your experts while simultaneously generating excitement and buy-in throughout the whole organization. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing: The Next Wave in Digital Strategy

Crypto and regulation expert on rise in cryptocurrency and NFTs

Joshua White, assistant professor of finance, is available for commentary on the rise in popularity and regulation concerns of cryptocurrency and NFTs. Josh is a former financial economist for the SEC and can speak to The rise in crypto and NFT popularity, including the influence of celebrities, politicians and social media Accessibility and democratization of crypto and NFTs for younger, tech savvy audiences The challenges and opportunities the world of cryptocurrency brings for traders, investors and regulators

Questions to ask the interviewer in a job interview: Tips for newcomers

As a newcomer, landing your first job in Canada requires a lot of preparation and patience. Before you start applying to job openings, you’ll need to invest time in crafting a Canadian-style resume, perfecting your elevator pitch, and building your professional network. Even with all this work, it can sometimes take newcomers several months to get their first job interview in Canada. However, when that inevitable call does come, you want to be thoroughly prepared to ace your job interview. Typically, this means researching the company, practising your responses in advance, and having a ready list of questions to ask the interviewer to position yourself as a suitable candidate for the job. Why is it important to ask questions at the end of a job interview? At the end of job interviews in Canada, an interviewer usually asks if you have any questions for them. Many newcomers hesitate when it comes to asking the recruiter or hiring manager questions, or worry that it may make them seem unprepared or overenthusiastic. On the contrary, it’s completely acceptable—and even expected—that you’ll have questions for the recruiter. In Canada, interviewers will assess you not only based on how well you answer the interviewer's questions, but also on the questions you ask them. Having questions for the interviewer shows them you’re interested in the role. Well-researched, intelligent questions demonstrate that you’ve done your research about the organization and want to learn more about working there. A job interview isn’t meant to be one-sided. As a newcomer, asking questions is also an opportunity for you to gather information that’ll help you assess whether an organization, team, or the role are a good fit for you. Top questions to ask the interviewer in a job interview It’s always good to have a prepared list of questions to ask at the end of an interview. One rule of thumb to keep in mind while preparing for interviews is to steer clear of obvious questions that can easily be answered with a little bit of online research. In this section, we’ll share some indicative questions you can use or build upon, based on the role you’re applying for and your own interview discussions. Questions to ask about the job What will the person in this position be responsible for? This is a good question to ask if the job description doesn’t have a lot of information about the role and if the job responsibilities haven’t been discussed during the interview. Usually, you’ll have some information about what the job will entail to begin with, so phrase the question in a way that shows what you know. For instance, if you already know that the position is for a social media manager, you might want to ask what social media platforms you’ll be responsible for, or whether you’ll also be required to create video content. What are the qualities you’re looking for in a candidate? While a job description typically mentions some of the skills and qualities a role requires, this question allows you to assess how well your expertise and personality match what the hiring manager is looking for. It will also give you an idea of the qualities or soft skills valued by the organization, such as teamwork or being self-driven. This could be a good opportunity to showcase these same qualities through a well-chosen example. If you’re looking for your first job in Canada, this question can also give you insight into the qualities Canadian employers in a particular industry typically seek in applicants. What would my typical day in this role look like? This question serves a dual purpose. One, it subtly positions you as an insider and shows that you’re truly interested in the position and are already thinking about what working there will be like. Secondly, the response will give you additional information about the job, the stakeholders you’ll engage with, and the things you’ll be responsible for on a daily basis. What are the biggest challenges someone in this position will face? Questions like these are a great way to learn more about the role, potential roadblocks, or dealbreakers. Depending on the interviewer’s response, you may also get an opportunity to elaborate on ways in which you’ve dealt with that particular challenge in your prior roles, helping you to stand out as the ideal candidate. For instance, if managing tight timelines is a challenge you’ll be expected to deal with, sharing how you’ve used your organizational or delegation skills to deliver quality output ahead of time could give you an advantage. What will my immediate priorities or projects be in this role? In addition to giving you more insight into the work you’ll do, this question demonstrates your eagerness to get started. Even more, it allows the interviewer to imagine you in the role and think of you as part of the team. If, during your research, you uncover some exciting new projects the company is planning, such as a product launch, this can also be a good time to ask if you’ll be involved in those or express your interest in doing so. Questions to ask about the organization Can you tell me about the company’s growth plans over the next few years? Showing you’re interested in the organization’s future gives the interviewer confidence that you intend to stick around and aren’t looking at this job as a short-term arrangement. If you’ve read about an upcoming partnership the company is exploring or about the industry being impacted by economic changes, don’t forget to mention it. The recruiter’s response will also give you some idea about where the business is headed, possible team expansions, or new projects in the future. How does this team support the company’s overall objectives? If the job description doesn’t provide a lot of information, this question is a good way to learn both about the organization’s goals and your future team’s responsibilities. If the answer is obvious, like if you’re joining the accounting team, rephrase the question and ask about the team’s key performance indicators instead. This will also give you some insight on the metrics on which your individual performance will be evaluated in the role. How would you describe the company’s values? A company’s values are essentially the traits or beliefs that guide the organization and its people towards their ultimate goal. If you can relate to these values, you’ll be more likely to fit in and work well with others on your team. For instance, if humility is a core company value, it’ll be best not to boast about your achievements in front of your team. Refrain from asking this question if the company values are openly stated on the company website. What do you like the most about working with [company name]? Phrasing some of your questions in a way that asks for the interviewer’s opinion makes them feel that you value their personal insight. You’ll also be more likely to get more relatable answers that may not have been included in the job description. An alternative question along similar lines could be, “What do you find most challenging about working with [company name]?” What is the company culture like? OR How would you describe the company’s management/leadership style? When looking for your first job in Canada, it can be easy to focus on immediate priorities, such as salary, working hours, and travel time. However, it’s also important to keep in mind things that keep you motivated over the long run, such as a company’s culture and leadership style. Asking about these will give you a sense of your future work environment and help you adapt to the culture within your team. Questions to ask about growth and team What opportunities does the company offer for professional development? This question can help you assess if and how the company invests in the success of its people. As a newcomer, access to professional development resources, whether it’s a mentor, personalized training, or online courses, can help you bridge skill gaps, expand your areas of expertise, or prepare for the next step in your career path. Be careful how you phrase this question—it shouldn’t seem like you’re only interested in your own development and not in the position or company! What metrics, goals, or KPIs will be used to evaluate my performance? For most Canadian companies, success needs to be measurable and quantifiable. Asking how your success will be measured shows the interviewer that you’re serious and results-oriented. It also gives you insights about what your performance focus will be. For instance, if you’ll be assessed based on the number of new business prospects you bring in, you may have follow up questions about the average value per prospect. You may also be able to share some of your business development achievements from previous roles. What does the career path look like for someone in this position? When you interview with a company, you’ll likely do some research beforehand to get a glimpse into what your future in the company could be like. For instance, you may look up the interviewer or other team members on LinkedIn and track their career growth. In case this information is unclear or hard to find, it’s also perfectly acceptable to ask the interviewer about your potential career path in the organization. Try not to ask probing questions about lateral growth opportunities or the possibility of moving to another department, as it could lead them to question your interest in the role you’re actually interviewing for. Other questions for the interviewer during a job interview What are the next steps in the hiring process? The hiring process in Canada often involves multiple rounds of interviews to assess if you’re a technical and cultural fit. Once all your other questions are answered, ask what the next round will look like. If possible, get the names and designations of people you’ll meet next so you can research them in advance. If the next step is an assignment or test, ask about timelines so you can plan your week accordingly. When can I expect to hear from you on the next steps/decision? While asking whether you got the job is a big no-no, it’s perfectly okay to ask when you can expect to hear about the outcome of the interview. First, this will show the interviewer that you understand that the decision process takes time, but also that you’re excited to know if you’ve made it to the next step. Second, you may be able to get a subtle hint about how the interview went. If the interviewer seems eager to connect with you again, you likely have a good chance of being selected for the next round. However, these hints aren’t foolproof, so until you hear from the recruiter with a definite yes or no, don’t lose hope and keep up with your preparation. Do you have any concerns or final questions for me? Asking the interviewer if they have any concerns about your candidature gives you a final chance to address points that may negatively impact your chances. If the interviewer brings up a weak spot in your application, use this opportunity to give specific examples about your experience or transferable skills that’ll help you succeed in the role. Additional questions based on conversations during the interview While the list of questions we’ve shared is a good starting point, it’s also very important to listen to what the interviewer says during the interview and ask questions based on that. There’s nothing wrong with asking an occasional follow up question during the conversation to gather more information, as long as you’re not interrupting them or using up too much of the interview time. However, it’s usually best to save your questions for the end. It’s acceptable to take notes during an interview (although you’ll still want to prioritise making eye contact), and this can help you keep track of questions you may want to ask later on. Asking relevant questions based on your conversation is a great way to showcase that you’re an active listener, can think on your feet, and grasp key points on the fly. For instance, if the interviewer indicated that they’ve tried something in the past and it didn’t work, you may want to ask why they think it didn’t succeed or if they’re considering alternative approaches. These questions give you an opportunity to demonstrate what you already know about the company, the business environment, or the latest tools and technology. If you have experience with something similar, you may also want to talk about how you overcame challenges and solved the problem. A job interview isn’t just an opportunity for a potential employer to assess whether your skills are in line with what they are looking for. It’s also a chance for you to learn more about the company and decide whether it is the right fit for you. Towards the end of the interview, most hiring managers will ask if you have any questions for them. Going in prepared with intelligent questions is a great way to stand out as an ideal candidate and will help you land your first job in Canada. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs. RBC supports Arrive, and with a 150-year commitment to newcomer success in Canada, RBC goes the extra mile in support and funding to ensure that the Arrive newcomer platform is FREE to all. * Based on market capitalization

Augusta University experts talk the business of sports: Name, image and likeness deals start to reshape college athletics

The landscape of college athletics has changed greatly in the past year. For the first time ever, student athletes can now profit from the use their name, image and likeness. It’s been a hot topic subject for years, and now it’s come to fruition. Dr. David Hunt is an associate professor at Augusta University’s Pamplin College of Arts, Humanities, and Social Sciences and also the faculty athletics representative at AU. “It’s different for Division I and for Division II. For DI, there’s bigger audiences and they have bigger followings. But it isn’t D1, D2 and D3 specific; it just seems like people are willing to put more money into programs at the D1 level,” said Hunt. While some may think NIL deals go to the most popular athletes, that’s not always the case. “There are a lot of NIL opportunities for people who don’t have a huge number of followers, because it tends to hit a particular niche,” added Hunt. It’s not just the notoriety on the court or playing field that can garner an NIL deal, but also a player's social media activity and number of followers. These can be a big tool for student athletes receiving compensation for outside business ventures. “It can be cash or it can be in-kind payments. So for some influencers, companies just send them stuff in an effort to get them wearing it on their social media channels.” Some schools and athletic programs have already negotiated deals for an entire team where all the players can benefit from it, but Hunt said it could lead to legal questions over potential conflict of interest deals. “If a basketball program gets a NIL deal for the whole program with Adidas, can an individual player wear Under Armour? Can an athletic department even do that? It can be helpful and beneficial and monetarily advantageous for those students, but it’s not the students doing that,” said Hunt. All the NIL deals, especially those where schools negotiated them, can be used as a recruiting tool to entice athletes to come play for their program. This could create a recruiting advantage for some states over other states. “One university received NIL deals for every single female athlete. That is a huge advantage compared to other universities. So now some universities can recruit students based on the NIL opportunities and if the university has a support program for it, they can say we have a structure in place that you can take advantage of.” This is an important and emerging topic happening in schools and athletic programs across America, and if you’re a journalist looking to know more, then let us help with your questions and coverage. Dr. David Hunt is available to speak with media regarding student athletes now being able to profit from their name, image and likeness – simply click on his icon now to arrange an interview today.

The world's gone crazy for Wordle - Our expert explains why

You can't avoid it these days - Wordle is everywhere.  Social media is peppered with people's results, it's the topic of talk shows, and even SNL did a parody of it - essentially baptizing Wordle as a part of American culture. It's a phenomenon that has caught fire - and media everywhere are trying to figure out why.  That's why when the Washington Post was trying to spell out just what makes Wordle so enticing - the reporter contacted Dimitris Xygalatas from UConn to get to the source of this five-letter craze. In the beginning, Americans created sourdough starters. As people looked for rituals to cope with the early uncertainties of the pandemic, many bought Peloton bikes, built gardens and watched “Tiger King.” And in Brooklyn, a software engineer said: “Let there be Wordle!” And there was Wordle. Big-time. In recent weeks, the online game has become a kind of ritual for its players, who pilgrimage daily to a website to solve a five-letter puzzle. After completing the game, many share their score with their friends, along with the grid of yellow and green squares that show how many tries it took them to solve the puzzle. The game with no ads was created in late 2021 by Josh Wardle for his partner as a way to kill time during the pandemic. Humans’ brains are designed for pattern-seeking in order to help us make sense of the world, said Dimitris Xygalatas, an anthropologist and cognitive scientist at the University of Connecticut. When humans aren’t able to find patterns, we can experience stress, he said. Something like doing Wordle daily can give people a sense of regularity and a sense of control. Xygalatas’s studies have found that people who participate in collective rituals have lower levels of cortisol that correspond with lower stress and are often able to build social-support networks. This is why, he said, communal rituals — such as cheering for health-care workers from apartment balconies — took off in the early months of the pandemic. “Our mind craves regularity,” he said. “It’s one of the main ways we try to fight anxieties.” Professor Xygalatas is an anthropologist and cognitive scientist at the University of Connecticut who specializes in some of the things that make us human, including ritual, sports, music, cooperation, and the interaction between cognition and culture. He is available to speak with media, answering all your Wordle questions. Click on his icon to arrange an interview today.