Paul A. Wetzel, Ph.D.

Associate Professor, Department of Biomedical Engineering · VCU College of Engineering

Dr. Wetzel's research interests include eye tracking systems and eye movement analysis

Eye tracking systems and eye movement analysis Effects of neurological diseases on eye movement control Visual task analysis Physiological instrumentation and signal processing systems Human-machine interfaces based on based on eye and head movement

Patricia Huddleston

Professor and Director of Information and Media PhD program · Michigan State University

Expert in Consumer decision making at Point of Purchase, Retail Strategy

Point of Purchase Marketing Consomer Loyalty Retail Strategy Eye-Tracking

Dr. Bob Drost

Assistant Professor · Michigan State University

Robert Drost's research and teaching focus specifically emphasizes Science Communication and Natural Hazard warning.

Tornado Warning Systems Tornados

Katharine Thakkar

Assistant Professor of Psychology · Michigan State University

Professor Thakkar is an expert in psychotic disorders.

Neuropsychological Assessment Eye Tracking Psychosis Bipolar Disorder Schizophrenia

Christophe Morin, PhD

Adjunct Faculty - Media Psychology · Fielding Graduate University

The understanding and prediction of consumer behavior using cutting edge science; neuromarketing; persuasion strategy; branding

Neuromarketing Neurophysiological Effects of Advertising On Adolescents Persuasion Strategies Messaging Architecture Strategic Dialoguing

Tanya Kaefer

Assistant Professor, Faculty of Education · Lakehead University

Researcher in educational psychology with expertise in learning, knowledge, reading, and cognitive development.

Reading Development Cognitive Development Early Learning Learning & Development Media and Learning

Ming Hsu

William Halford Jr. Family Chair in Marketing | Associate Professor of Business Administration · University of California, Berkeley

Leading expert in neuromarketing and the application of biological methods to understand consumer behavior

Neuromarketing Neuroeconomics Consumer Neuroscience Behavioral Economics

Paul Yielder, PhD

Associate Professor, Faculty of Health Sciences · University of Ontario Institute of Technology

Internationally renowned neuroscientist rethinks cognitive and sensory impairment to reduce pain and fatigue

Anatomical Modelling Computed Tomography MRI/fMRI Musculoskeletal MRI Neuroanatomy

Julie Thorpe, PhD

Associate Professor, Faculty of Business and Information Technology · University of Ontario Institute of Technology

IT security expert develops authentication systems to protect consumer information and privacy

Authentication Software Security Human Factors Usability Biometrics

Tara Alvarez

Professor and Director, Undergraduate Biomedical Engineering Program · New Jersey Institute of Technology

Professor Alvarez conducts neuroscience research for helping patients recover their vision and for diagnosing other visual diseases.

Vision Therapy Virtual Reality Vision Neuroscience Biomedical Engineering

Michael Yassa

Professor and Chancellor’s Fellow · UC Irvine

Michael Yassa is interested in how learning and memory mechanisms are altered in aging and neuropsychiatric disease.

Neurobiology and Behavior Aging and Alzheimer's Disease Memory and Disease Memory Neuropsychiatric Disorders

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