Brad Fay

Chief Operating Officer · WOMMA - Word of Mouth Marketing Association

Author & Word of Mouth Marketing Expert

Social Media Online Wom Branding Best Practices Financial Services

Beth Fossen

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Beth Fossen is an expert in the areas of advertising, social media, online word-of-mouth, and political marketing.

Marketing Strategy Online Word-of-Mouth Marketing Advertising Social Media Political Marketing

Inyoung Chae

Assistant Professor of Marketing · Emory University, Goizueta Business School

inyoung.chae@emory.edu

Digital Marketing Online Advertising User-Generated Content Online Word-of-Mouth Marketing Bayesian Analysis

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