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Edwin W. Streetman Professor of Retail Marketing · Baylor University
Dr. Wakefield is the Edwin W. Streetman Professor of Retail Marketing at Baylor's Hankamer School of Business.
Distinguished Professor, Head of Advertising Specialization, Director of Sports Communication Program · UNC Hussman School of Journalism and Media
A national expert on marketing, advertising and sports marketing, Sweeney has worked with more than 40 national brands.