With 20 years of agency experience, Matt brings a culture-first leadership style to organizations with a focus on innovation, entrepreneurialism and digitally led thinking. Having worked across the spectrum of communications services, including PR & event marketing, traditional advertising, CRM, digital, UX and media, Matt applies that breadth of experience and advises clients holistically and objectively on their marketing problems.
He has also worked across key verticals, including finance, consumer packaged goods, travel & tourism, technology, retail and automotive. These clients have allowed him the opportunity to work at the Global level, as well as service specific markets, including Canada, US, Hong Kong & Australia.
His focus on the work has helped 3 different agencies win Agency of the Year as well as Cannes Lions, Best in Shows at the CMAs & FAB Awards, and LIAAs along with many other local awards. His entrepreneurialism has helped digital & media agencies evolve and introduce new Comms Planning models (across Paid, Owned & Earned), Business Intelligence & Analytics, Branded Entertainment, Mobile & Social Strategy specialties.
Matt helps facilitate connections between start-ups and brands. He also works with start-ups on their brand story, brand purpose and design.
Industry Expertise (3)
Areas of Expertise (4)
Digital Online Design, Cannes Lion - Silver (professional)
Silver Cannes Lions award for Digital Online Design for the Massey Lectures iPad app created for House of Anansi Press Inc.
Media Agency of the Year - MediaCom Canada (professional)
Awarded by Strategy Magazine
Digital Agency of the Year - Tribal DDB Canada (personal)
Awarded by Marketing Magazine
Humber College: Certificate , Public Relations Post-Graduate 1995
Western University : B.A., Political Science 1993
- Cannes Lions
- Colleges Ontario
- Strategy Magazine
- Digital Launch Pad
- Fundraising Committee
Event Appearances (2)
Big Data, Big Brands, Local Insights
Big Data, Big Brands, Local Insights SXSW
Show Me the Money! : Financing + Distributing the 360 Property
Merging Media Vancouver, BC.