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Astrobiologist Manasvi Lingam, assistant professor of aerospace, physics and space sciences at Florida Tech, authored a new astrobiology textbook to serve as a resource for the rapidly growing multidisciplinary field. “From Stars to Life: A Quantitative Approach to Astrobiology,” published by Cambridge University Press, is primarily geared toward upper-level undergraduate and graduate students studying astrobiology, Lingam says. Co-authored by astrophysicist Amedeo Balbi (University of Rome), the book’s 15 chapters cover topics from the Big Bang theory to planetary habitability to the future of humankind. The book also includes practice problems that involve modern developments like GenerativeAI (e.g., ChatGPT). Lingam explained how he came up with the new textbook and why it can help shape astrobiology programs like Florida Tech’s. What inspired this textbook? Manasvi Lingam: [Florida Tech] was the first university in the whole world to start an undergraduate astrobiology major. We have a strong connection to the field. But it turns out, every time I teach the subject, I don’t have a textbook to use. I have my first book, which is “Life in the Cosmos,” but it’s 1,100 pages. It’s for graduate students. It’s not going to work for them. Every time I was trying to cobble together resources from different places. My co-author has the same problem except that he’s been teaching [astrobiology] for even longer, for 20 years. He doesn’t have a textbook either. There’s this old saying in English: if you want something done right, do it yourself. We decided, well, might as well just try to write it ourselves. That’s how it came to be. How does this textbook bridge the gap between introductory readings and graduate-level material? ML: Right now, there’s pretty much only one class of textbooks for astrobiology, and those are written for freshman- or sophomore-level undergraduates. There’s this emphasis on a broad overview but at an extremely qualitative level and sometimes offering somewhat weak explanations for various specific phenomena, such as, “Why did Mars lose its atmosphere? It just got eroded over time.” These kinds of limitations. Graduate literature is very specialized, oriented towards whatever subfield one is studying in astrobiology. You can have a whole book on the origin of life. You can have a whole book on just Mars. You can have a whole book on Titan and so on. The aforementioned introductory textbooks that exist are very broad, but they don’t really offer a tool to actually get started doing research in the more specialized field. There was this vital need to bridge the gap. That’s what this book is meant to do. How did you decide what content to include and what not to include? ML: This field begins almost with the Big Bang – the start of the universe – which is when the first elements were formed, including elements that are widespread in life like hydrogen. This tale begins almost with the beginning of the universe. It is a tale that is still ongoing and is going to unfold for trillions of years into the future. But, there was so much material to include in principle. We had to be quite selective about what topics to include. There are a number of courses that are taught around the world on this topic. We looked at dozens of them to find the common core within all of them, and then expanded on that core. That’s what constitutes our table of contents. While writing the textbook, how did you grow as a researcher and an educator? ML: There’s this implicit understanding in academia that if you can write something down clearly, and if you can articulate something clearly, that’s when you can really say you understand it. Often you can’t articulate what you need to say coherently and succinctly if it’s something very big. That’s what, of course, astrobiology is. In the process of writing the book as an educator, I think I was really able to see how various domains linked to each other. For instance, modulations of, say, the Earth’s climate that were driven not just by changes on Earth (including life itself!), but also by changes in the sun, by changes in the orbits of other solar system planets, but also phenomena that were taking place hundreds of light years away in the galaxy. You really see that everything is connected – there are hidden links to each other. I think that helped me discover the magic of the universe, so to speak, even more. From a research standpoint, there were some areas that I have not worked in a lot, but by writing this book, I’ve gotten a better understanding of those areas, like, say, Mars, and also certain microbiological and astrophysical aspects as well. I think that has provided new ideas that I hope to explore in the future. What do you want readers to learn throughout the book, and what should they walk away with? ML: What we want to do is build a holistic integrated understanding of different phenomena pertaining to life in the universe, but at a quantitative level, and still retain breadth without sacrificing depth in the process. It won’t necessarily make students ready for research because it’s still primarily an undergrad textbook, but it will give them a comprehensive understanding of how various processes are intertwined with each other. We want people to see the big picture without missing out on the detail, and to appreciate the beauty of life, Earth, the solar system, the Milky Way and the universe. Lingam plans to start teaching from this textbook in Spring 2025. The textbook is available for purchase on Amazon. Looking to know more about Astrobiology and the work Manasvi Lingam is doing at Florida Tech? Then let us help. Astrobiologist Manasvi Lingam, assistant professor of aerospace, physics and space sciences at Florida Tech and author is available to speak with media regarding this and related topics. Simply click on his icon now to arrange an interview.
Covering the changing colors this time of year?
As the vibrant hues of autumn emerge, the changing of leaf colors in fall captivates public attention and provides an annual reminder of nature’s intricate beauty. This transformation is more than just a visual spectacle; it is a reflection of the environmental processes at play and an indicator of the health of ecosystems. The science behind the color shift—triggered by changes in daylight and temperature—reveals important insights into climate patterns, ecological balance, and even how climate change may be altering these natural rhythms. Key story angles of interest include: The science behind why and how leaves change color in the fall The impact of climate change on fall foliage timing and intensity Economic and cultural significance of fall tourism in regions known for autumn foliage How changes in leaf color signal broader environmental shifts in ecosystems The role of tree species diversity in producing the vivid palette of fall colors Local and global effects of deforestation on fall foliage patterns Connect with an expert about the autumnal changing of the colors: To search our full list of experts visit www.expertfile.com
#ExpertSpotlight: The changing seasons and the significance of fall
As the season of autumn unfolds, its significance reaches far beyond the changing colors of leaves. Autumn marks a period of transition with deep-rooted scientific, natural, cultural, and religious meaning. From environmental changes and harvest cycles to cultural festivals and religious observances, this season plays a pivotal role in shaping human understanding of nature and time. Its broad significance makes autumn a compelling topic for journalists, with various angles of interest to a wide audience. Key sub-topics include: Scientific Understanding of Seasonal Change: Exploring the science behind autumn, including changes in daylight, temperature, and plant biology, and their impact on ecosystems and human health. Environmental and Ecological Impacts: Investigating how autumn affects biodiversity, wildlife behaviors, and ecological cycles such as migration and hibernation. Cultural Festivals and Traditions: Highlighting the cultural significance of autumn in global traditions, including festivals like Thanksgiving, Diwali, and Oktoberfest, which celebrate harvests and community. Religious Observances and Symbolism: Examining the religious significance of autumn in different faiths, such as Yom Kippur, Sukkot, and the Pagan celebration of Samhain, which connect the season with themes of renewal, reflection, and spirituality. The Role of Autumn in Art and Literature: Analyzing how autumn has been historically depicted in art, literature, and music, symbolizing themes of change, nostalgia, and impermanence. Autumn’s Economic and Agricultural Importance: Investigating the economic impact of autumn, particularly in agricultural sectors, tourism (fall foliage), and local economies dependent on seasonal goods and services. Autumn’s blend of natural beauty, cultural depth, and ecological importance offers rich opportunities for storytelling, inviting audiences to explore how this season influences our world in profound and interconnected ways. Connect with an expert about the the significance of fall: To search our full list of experts visit www.expertfile.com
Olympics 2024: Expert details the danger of headings in soccer
One of the most popular Olympic sports is soccer, and one of its most exciting plays – headers – is more commonly deployed by international teams. Given the risk of concussions during that play, experts like the University of Delaware's Thomas Kaminski will be watching the event closely during the 2024 Summer Games. Kaminski, professor of kinesiology and applied physiology in UD's College of Health Sciences, is a leading expert on concussions in soccer and serves as the sole U.S. representative on the FIFA Heading Expert Group. “FIFA is concerned about the disparity in concussions between men and women,” Kaminski said. “Women are at a higher risk of concussion due to a variety of reasons, including neck strength and overall body strength.” Concussions often occur during aerial challenges. “When players compete for the ball at the same time, they need to use their body to protect their head space, taking the strain off the head,” Kaminski said. Expect the ball to be in the air quite a bit in Olympic competition. “Many international teams tend to play the ball in the air more, but the USA will be ready for that. They know what to do,” Kaminski said. What to keep an eye out for: “Anytime a ball is scored from a header, it’s a picture of beauty in the game,” Kaminski said.
Baylor Fashion Forecasting Expert: The Business and Power of Color
2023 Color of the Year Viva Magenta Every December for 20 years, the global color management company Pantone reveals its Color of the Year for the upcoming year. For 2023, Pantone has chosen a color that “vibrates with vim and vigor”: Viva Magenta. More than just a pretty color for fashion, Viva Magenta 18-1750 is the result of years of research into trends in technology, entertainment and fashion. But what does the Color of the Year mean to the average consumer? According to Baylor University fashion forecasting expert Lorynn R. Divita, Ph.D., retailers with this information can offer products that will resonate with their customers. “Color is the most important factor in whether someone is going consider a purchase,” Divita said. However, “Retailers have to get it right.” Pantone collaborated with diverse group of industry leaders such as Motorola, Lenovo, Spoonflower fabrics and Artechouse Studio to ensure they correctly identified emerging consumer tastes by making connections beyond the boundaries of fashion. “Fashion change happens because people demand novelty,” Divita said, “and retailers want to make people happy.” Using color forecasting is a low-risk way for retailers to provide that novelty. Unlike changes in skirt lengths or pant styles, color is a trend available to everyone. “You can choose how you do it. It is through a garment? Is it through an accessory? Color will translate to multiple categories. So, everybody can participate in a way that feels comfortable to them,” Divita said. Color Forecasting is typically a reliable way to predict trends, but it isn’t always sure thing. Consumers won’t purchase something they fundamentally don’t like. To be successful, color forecasters must be mindful of that. Divita points to the words of cultural reporter and author Virginia Postrel on the two criteria needed for a trend to takeoff: “Do I like that?” and “Am I like that?” If the answer to both questions is yes, the trend is more likely take off. If not, retailers will be stuck with warehouses full of unsold merchandise. Pantone began in 1963 as a color matching standard for the printing industry offering uniformity of color throughout the design and manufacturing process. The numbers behind each color are a recipe for creating an exact match. According to the Pantone website, “Pantone’s color language supports all color conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 color standards across multiple materials including printing, textiles, plastics, pigments, and coatings.” Using this industry knowledge, the company branched out into color forecasting in 1999 with its first color of the year, Cerulean. Today, the Pantone Color of the Year is an eagerly anticipated announcement for the fashion forward. Only time will tell if Viva Magenta will be embraced or become footnote in pop culture history. Until then, be on the lookout at your favorite stores for the next big thing. If you are looking for the correct Pantone Baylor colors, they are Baylor Green 3435 and University Gold 1235.
A 'super' economic boost for the big game, courtesy of Taylor Swift
Could NFL executives have imagined a better scenario for this year’s Super Bowl? Only in their wildest dreams, according to UD sports marketing experts who study the big game every year. The league has a built-in audience draw and revenue generator named Taylor Swift, who will be in attendance Sunday to root on boyfriend Travis Kelce and his Kansas City Chiefs. The world’s biggest pop star can easily fill any blank space – and then some – caused by a lack of bad blood between the Chiefs and San Francisco 49ers or advertisements that don’t exude enough style. And the NFL didn’t have to spend a dime or lift a finger to make it happen. Timothy DeSchriver and John Allgood, who teach and study sports marketing at the University of Delaware’s Alfred Lerner College of Business and Economics, see a number of ways that Swift can move the needle economically for a league that seemingly needs no extra publicity. The female audience is already growing for the NFL, but Allgood said that Swift delivers “a fresher audience” as witnessed by record viewership for the Chiefs-Ravens AFC Championship Game. “There are people tuning in just to see her in a suite for five seconds,” Allgood said. Gamblers wagering on Taylor Swift “prop bets” will keep tuning in even if it’s a blowout, DeSchriver noted. DeSchriver pointed to new advertiser interest from makers of beauty products, potentially to reach the new audience. The NFL will get its cut from products as well, Allgood said, thanks to an NFL licensing deal with a clothing designer after Swift wore one of her puffer coats and the continued rise in sales of Kelce jerseys. DeSchriver and Allgood, who can also discuss ticket pricing in the playoffs, and are available for interviews. To set one up, visit DeSchriver's profile and click on the "contact" button.
#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last few years. From 2022, all 100 of the Fortune 100 companies had clearly-defined diversity, equity, and inclusion (DEI) initiatives outlined on their websites—good news for their workforce, suppliers, and distributors. But what about their customers? A landmark new study by Goizueta Business School’s Omar Rodriguez-Vila finds that while intra-organizational DEI efforts are robust, many U.S. firms are lagging behind societal reality when it comes to fully representing diversity in their marketplace actions. Rodriguez-Vila finds that in terms of skin type, body type, and physical (dis)ability, actions by the top 50 American brands are a good 20 years behind the current demographic makeup of the country. Rodriguez-Vila, who is a professor in the practice of marketing at Goizueta, has teamed with Dionne Nickerson of the University of Indiana’s Kelley School of Business, and Sundar Bharadwaj of The University of Georgia’s Terry College of Business, to measure brand inclusivity; a term that he and his colleagues have coined to describe how well brands serve underrepresented consumer communities. Inclusive brands, he says, are those that “enhance consumers’ perceptions of acceptance, belonging, equity, and respect through their actions and market offerings.” To assess how well some of the biggest firms are doing in terms of this kind of marketplace inclusivity, Rodriguez-Vila worked with a team of full-time MBA and undergraduate students[1] to assess the 50 most valuable brands across 10 consumer-facing industries. Using machine learning and human coders they analyzed these brands’ social media posts on Facebook, Instagram, and TikTok, looking for patterns of representational diversity across four measures: skin type; body type; hair type; and physical ability. Altogether, they processed just short of 11,000 social media posts made between June 2021 and July 2022. What they find is stunning. “We used our data to apply the Simpson’s Diversity Index (SDI) to the population of social media posts by the largest brands in the United States. The SDI is a commonly used equation to measure the diversity of a population,” says Rodriguez-Vila. According to the 2020 U.S. Census, the racial diversity index of the country is 61 percent, and has been consistently increasing over the past 20 years. Applying the SDI calculation to measure the diversity in social media messages is a novel idea and one that provides clarity on the state of inclusion in brand communications, he adds. We found that the racial diversity index of social media messages by the top U.S. brands was just 41%. The last time the racial diversity index was in that range was in the year 2000. Omar Rodriguez-Vila In other words, the racial diversity these brands are collectively representing in their messages is 20 years behind the reality of the country. Interestingly, this lag between representation and demographic reality is common to brands in virtually all of the industries studied—from airlines to fashion, consumer packaged goods to financial services, hospitality to retail. The only sector that bucks the trend in any substantive way, he says, is beauty; even then this is likely only because beauty firms have come under fire for underrepresenting Black and non-white customers in the recent past. “Brands’ social media is typically more nuanced and comprehensive than advertising, so it’s more telling as a measure of what they prioritize. And by this measure, we’re seeing systemic bias across a majority of industries,” says Rodriguez-Vila. “Some, like beauty, fare better than others, but then beauty arguably has the strongest business case for diversity.” That being said, there is a robust business case for organizations across all industries to do better in marketplace inclusion. Not only does representational diversity have the potential to open up new markets, new customer bases, and areas for expansion, but “Feeling represented and included matters to everyone,” says Rodriguez-Vila. “To understand the importance of inclusion to customers we used a discrete choice model where people made trade-offs between price and a collection of product features in order to understand the factors that motivated them to make a purchase,” he explains. “We tested a sample of consumers looking to buy sportswear, and we added representation of diversity and inclusion as a characteristic, to see if it had any impact on their choices.” Again, the results are stunning. On average, 51 percent of customers took inclusion into account as a primary driver of athletic apparel choices. Inclusion was a priority driver of choice among 38 percent of consumers in historically well-represented communities—slim, white, able-bodied people. When Rodriguez-Vila and his colleagues expanded the analysis to other historically under-represented groups they found a significantly greater impact. Here, inclusion was a primary driver among 61 percent of plus-size, Black consumers and for 87 percent of consumers that identified as non-binary. In other words, inclusion can be a critically important factor to a majority of customers who are making decisions about whether to purchase products and services, or not. The marketplace is changing, says Rodriguez-Vila, and brands need new ways of understanding their customer base if they are to avoid missing out on opportunities. To this end, he, Nickerson and Bharadwaj are working with three of the firms in their study, piloting a range of interventions designed to accelerate marketplace inclusion. They have partnered with Sephora, Conde Nast, and Campbells to roll out specific practices both in the workplace and the marketplace—from advocacy to communication and commercial practices to things like greater diversity in marketing operations, and in talent recruitment practices. Early indicators are promising, says Rodriquez-Vila. “Our work is set to deliver tools that will help firms normalize and institutionalize marketplace inclusion as a function of their day-to-day operations. And it’s exciting to see a shift in thinking about DEI—from an exclusive focus on the workplace and how you eliminate bias within the organization, to practices that are geared also to eliminating bias in the way you serve markets.” Looking to know more? Connect with Omar Rodriguez-Vila today. Comply click on his icon now to arrange a time to talk.
Unraveling the Impact of Barbie on Body Image and Self-esteem
Although she had a record breaking opening weekend at the box office, Barbie, the iconic doll that has been a staple in many childhoods, has always had a tumultuous relationship with girls and women around the world. Often seen as the epitome of desired beauty standards, the doll has played a major role in the cultural zeitgeist of the last 64 years since debuting. Jaehee Jung, professor of fashion and apparel studies at the University of Delaware, can speak to the impact Barbie has had on body image issues, how it has affected young girls and womens' beauty ideals and even gender roles. She notes that despite more increased diversity in dolls and franchises, this standard of beauty still has a major impact on all these areas of identity. Jung's research focuses on body image issues and beauty standards in consumer culture.
‘The Murder Book: Understanding Homicide Today’
Augusta professor’s latest book is out now The grisly details of murder and true crime fascinate Americans. Whether it’s the current news about the horrific homicide of 22-year-old Gabby Petito, who disappeared while traveling in Wyoming with her boyfriend, Brian Laundrie, or the unsolved killing of child beauty queen JonBenét Ramsey in her home in Boulder, Colorado, almost 25 years ago, people are intrigued by murder. People’s obsession with true crime has also taken the entertainment industry by storm, leading to numerous popular documentaries, movies about murders, television series on cold case investigations and podcasts dedicated to homicide. The genre is so prolific that Hulu’s latest hit — Only Murders In the Building, starring Steve Martin, Martin Short, and Selena Gomez — centers on Upper West Side neighbors and true crime podcast fans who sleuth out a murder podcast on their own. “Murder captures our attention,” said Dr. Kim Davies, dean of Pamplin College of Arts, Humanities, and Social Sciences, who is also a sociologically trained criminologist with an academic focus on homicide and violence. “For a lot of people, I think it’s the idea of solving a mystery. And many people who find murder so fascinating, haven’t ever seen an autopsy and they haven’t seen a death. “When I taught my Sociology of Murder class here at Augusta University, I used to take students to autopsies and it’s gruesome. It’s not like what you see on television or in the movies.” Just last month, Oxford University Press published Davies’ new book, The Murder Book: Understanding Homicide Today. Back in 2007, Prentice Hall published The Murder Book: Examining Homicide by Davies, which was the only comprehensive textbook to focus on homicide. Her new textbook explores additional topics such as the increase in mass murders, the change in Stand Your Ground laws across the country and police shootings as it relates to the Black Lives Matter movement. “Probably the biggest difference in the two books is the chapter on mass murder,” Davies said. “Unfortunately, there have been a number of huge mass murders since the last book such as Sandy Hook, Virginia Tech and the Las Vegas shooting that killed 58 people. In fact, our society and our news media has focused on mass murders much more. “When I wrote the last book, students were fascinated by serial murder, and a lot of students still are, but now it seems like we are more focused on mass murder.” The full release about Davies’ book release is attached, and well worth the read. If you’re a journalist covering true crime or any other aspect of this fascinating topic – then let us help with your stories. Dr. Kim Davies is a sociologically trained criminologist with academic focus is on homicide and violence. Kim is available to speak with media about this subject – simply click on her icon now to arrange an interview today.
#Experts in the Media – UMW’s Miriam Liss explains to BBC why 'quirky' people are attractive
What could make a face worthy of launching a thousand ships? For thousands of years, and likely long before Helen of Troy, beauty and what makes us attracted to others has been a mystery. There have been studies, theories and tons of experiments – and like a cure for the common cold, finding an easy answer or remedy for the riddle behind beauty is always illusive. However, University of Mary Washington’s Miriam Liss was recently featured on the BBC and explain how sometimes the small things – make the biggest impressions. Recumbent on her chaise lounge, peacock-feather fan in hand, the model casts her gaze over her shoulder towards the artist. It's the early 19th Century, and Jean Auguste Dominique Ingres is painting La Grande Odalisque, a nude oil-on-canvas of a Turkish chambermaid. The painter has captured her allure, but something is not quite right. When it is shown to the public, the painting is heavily criticised – she has a weirdly long back and her body points in too many different directions. A 2004 analysis by French doctors, including one who specialises in vertebral pain, suggests that not only would it be impossible for her to contort her body in this way, she would have needed five extra lumbar vertebrae for her back to look as long as it does. The Romantic style of art from this period is filled with nude women, back to the observer, with tiny waists and wide hips. An "hourglass" figure was thought to be the height of beauty. Whether Ingres had intended to distort her proportions quite so much is debated – though no model could ever have posed like this. Maybe Ingres was exaggerating her slender back, narrow waist and wider hips to add a little more sexiness and slightly overdid it. Subtle differences in our appearance can make a big difference. Slight changes in dress make women seem more trustworthy, competent or attractive. As psychologist Miriam Liss of the University of Mary Washington in Fredericksburg, Virginia, and her co-authors found, to look honest and competent in a career setting, or even electable as a politician, a woman must dress conservatively and not sexily. May 31 – BBC If you are a journalist looking to cover this topic or speak with an expert, then let us help. Miriam Liss is a professor of psychological science and international known expert in the areas of feminism, body image and objectification. She’s available to speak with media; simply click on her icon now to arrange an interview today.
