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Spotlighting Success: How ExpertFile Amplifies Organizational Expertise
Whether you are an industry leader looking to maintain your reputational advantage or smaller organization looking to enhance your reputation, a structured expertise marketing program should be a critical component of your marketing strategy. Traditional thought leadership programs that often focus on a few key executives are now being broadened by a more strategic approach that leverages the hidden expertise within your entire team. Global research conducted by Ogilvy in its recent report “The Global Rise of B2B Influencer Marketing” shows that many organizations are now setting up programs with their employees as Brand Ambassadors to demonstrate thought leadership in specific niches where they have skills and insights that appeal to their audiences. These employees have expertise that is often more relatable and authentic. Using social media platforms like LinkedIn, and networks such as ExpertFile, they can further amplify expert content to cut through the content marketing noise and drive more targeted engagement with media, sales prospects and other audiences. “Your employees are typically your most valuable resource. Identifying your employees that can be influencers themselves is a huge missed opportunity for one of the biggest ROI’s of all time.” James Baldwin Global B2B Influence Lead, Ogilvy To capitalize on this trend, many organizations are turning to more advanced solutions that deliver new digital publishing, distribution and workflow capabilities that extend the capabilities of their CMS (Content Marketing Systems). This also empowers clients and their agencies to achieve more efficiency and scale by better managing of employee content and audience interactions. The results include improved SEO PageRank and improved generative search results, increased site traffic and more qualified media inquiries and sales leads. Here are a few examples: With the ExpertFile platform, Vanderbilt University has streamlined its media interactions and presented more comprehensive information on their faculty enabling journalists to discover the depth of research and expertise that Vanderbilt has to offer for their stories. This provides a valuable boost of inbound inquires that help Vanderbilt stay top of mind, going beyond outbound media pitches. View Expert Center About Vanderbilt University is a distinguished private research institution known for academic excellence and innovation. With a rich history spanning over a century, it cultivates leaders, conducts pioneering research, and contributes significantly to society. Seeking to enhance its reputation and broaden its influence, ChristianaCare completely revamped its approach to showcasing their medical experts. Their Media Expert Center powered by ExpertFile doubled national media coverage,, earning the esteemed IABC Silver and Gold Awards for this exceptional communications strategy. ChristianaCare later established a Speakers Bureau to expand its program with ExpertFile, saving hundreds of operational hours and surpassing engagement targets by 400%. This innovative approach reinforced ChristianaCare's brand visibility, reputation while demonstrating its commitment to community service. View Experts Center View Speakers Bureau About ChristianaCare is a leading healthcare institution committed to delivering exceptional patient care and advancing medical research. With a focus on innovation and compassion, they strive to empower healthier lives and transform healthcare experiences for individuals and families across the region. With a goal of driving market visibility and increasing media coverage, University of Delaware leveraged the ExpertFile platform to regularly published research and insights related to topical news events, while also making it easy for journalists to connect with their faculty as media sources. Within the first 90 days, the university garnered 80 inquiries, capturing the interest of prestigious media outlets such as CNN, NBC, Newsweek, AP, Bloomberg, among others. This activity was made possible with ExpertFile’s automation, distribution and workflow features and seamless no-code integration with the client website. It all added up to massive results with no need to add internal resources to the University of Delaware team. View Expert Center About The University of Delaware is a renowned institution committed to academic excellence, innovation and community engagement. With a rich history and dedication to student success, it strives to advance knowledge and foster global citizenship through transformative education and research. Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. View Expert Center About Amidst a competitive educational market in the US Northeast, the University of Connecticut (UCONN) chose ExpertFile to help it amplify its faculty expertise and boost inbound inquiries from media, conferences, researchers and student prospects. The result is a more intuitive way to discover expertise and research across the UCONN campus that helps drive valuable connections that are vital to building institutional reputation and communicating the UCONN mission. The Canadian Automobile Association (CAA) has consistently been rated as one of the most valued brands in the country. It’s focus on thought leadership by sharing its unique expertise on topics including “Canada’s Worst Roads” and “Cannabis at the Wheel” have helped them educate their membership, boost media visibility and advocate for important policy changes with government. The ExpertFile platform provides a central content platform enabling CAA to cost-effectively publish news releases and publish stories and expert profiles to multiple regional websites, all from a intuitive, centralized dashboard. View Expert Center About The Canadian Automobile Association (CAA) advocates for motorists and offers essential services to members nationwide, ensuring safer and more convenient travel. With a trusted legacy, CAA remains committed to enhancing drivers' experiences across Canada. ExpertFile has streamlined the presentation and management of faculty directories with integration into over 20 sections of the Loyola Marymount University LMU website. With a robust collection of over 1,000 faculty profiles, this integration has not only provided a better way to present faculty directories but also delivered over 1 million expert views and generated thousands of media, academic collaboration and student prospect inquiries while enhancing engagement and accessibility to expertise across the university community. Faculty Directories About Loyola Marymount University (LMU) is a private university located in Los Angeles, California. Known for its rigorous academic programs, diverse community, and commitment to social justice. With a goal to attaining R1 research institution status, Villanova University aimed to boost the visibility of its faculty experts and showcase its commitment to academic excellence and knowledge advancement. It needed a way to better manage and leverage a lot of expert faculty research and information. With ExpertFile, the Villanova communications team now has a much easier way to publish and update faculty content that seamlessly integrates with the University website and also appears on the ExpertFile network searched by thousands of journalists looking for credible media sources. It all adds up to more market visibility and brand reputation with valuable audiences connecting with Villanova experts. View Expert Center About Villanova University, founded on Catholic principles, is a renowned research institution committed to academic excellence and ethical leadership. Grounded in its rich heritage, Villanova fosters a community of learning that embraces diversity and promotes the pursuit of truth and social justice. Carnegie Mellon University needed a better way to profile their expert faculty in the best possible way to meet the highest standards and researchers by launching a new Experts Center within 30 days. Their objective was to enhance both the appearance and functionality of underperforming faculty expert content areas, thereby better aligning them with the institution's prominence. Through use of the ExpertFile platform and collaboration with ExpertFile team, profiles were developed and integrated, meeting tight deadlines and resulting in a more polished and easily discoverable experience for those seeking expertise. Expert Center About Carnegie Mellon University is a prestigious institution celebrated for its pioneering research and interdisciplinary education. With a legacy of innovation, it remains at the forefront of shaping global education and technology. As a leading public research institution, the University of Florida aimed to enhance its capacity to connect experts with media opportunities. Faced with a challenging and proprietary content platform , the institution needed to provide a more user-friendly way for journalists to engage with faculty and research experts. Aligned with its mission of fostering academic collaboration and knowledge dissemination, University of Florida communications and digital team completely transformed its online presence using the ExpertFile platform. By prioritizing discovery, accessibility and user experience, their team has elevated the visibility and impact of their faculty research and expertise. View Expert Center About The University of Florida, a Top 10 public research institution in the US, fosters excellence in research, education, and service within a diverse community of scholars. Through collaboration and interdisciplinary initiatives, UF empowers students to drive positive change. Aston University in the UK aimed to elevate its online presence and showcase its faculty expertise effectively across various communities. Seeking to enhance SEO, generate valuable inquiries, humanize research and ultimately improve reputation and ranking, they turned to ExpertFile. Aston University now has a more intuitive, efficient way to profile its faculty and research and increase the awareness of its research with a more diverse global audience through ExpertFile. View Research Experts About Aston University is a prestigious institution renowned for its dedication to innovation and academic excellence. With a rich history of shaping future leaders and conducting cutting-edge research, Aston University continues to inspire and empower students to thrive in a globalized world To build more market visibility and engagement with its target audience, Western Carolina University (WCU) needed a more intuitive way to present its expertise. ExpertFile enabled them to quickly deploy a searchable directory of faculty experts and then focus on creating shareable expert content on their website and on the broader ExpertFile network to boost visibility. To further boost engagement, WCU has published regular posts complete with faculty interviews and vertical video clips for social media. These programs have helped raise the profile of WCU. boosted internal and external engagement and has been very well received by faculty. . View Expert Center About Western Carolina University (WCU) is dedicated to delivering outstanding higher education, fostering innovation, and inspiring students to realize their full potential through academic excellence and community engagement. In California's competitive academic environment, UC Irvine needed to boost the visibility of its strong expert faculty while leverage the resources of a small communications team. ExpertFile’s user-friendly platform including customizable workflows and automated tools for adding expert content to their website made showcasing experts easy. Being able to create detailed media-rich profiles and quickly share expert insights allowed UC Irvine to stand out among larger rivals and increase their media coverage. All without straining their resources. View Expert Center About UC Irvine is a leading public research institution known for its top-ranked academic programs and cutting-edge research initiatives. With a focus on innovation and diversity, UC Irvine is committed to advancing knowledge and addressing society's most pressing challenges. Multiple integrations across research and newsroom sections have significantly streamlined the presentation and management of expert content at Goizueta Business School at Emory University. A more efficient system with delegated permissions has increased internal collaboration, and custom training resources for faculty and staff boost engagement on the platform. The ExpertFile team also provides a range of services such as content updates to save Goizueta valuable time while ensuring its website remains current and engaging, for students, faculty, and visitors alike. View Expert Center About Emory University's Goizueta Business School is a prestigious institution renowned for its innovative curriculum and exceptional faculty. With a focus on experiential learning and global perspective, Goizueta prepares students to become transformative business. Showcasing the expertise at Southern Utah University has been a key strategy for its marketing team. While not having the advantage of being in a major media market, SUU understood they needed to be more innovative in developing thought leadership and positioning their expertise to build their brand. The ExpertFile platform with its advanced content features allows the SUU team to present a more engaging view of their faculty and their research. It’s helped them boost search rank and garner national media attention, plus it has also helped them engage student prospects. View Expert Center About Southern Utah University fosters student success and personal development through diverse academic programs and resources. Emphasizing innovation, inclusivity, and community engagement, SUU creates a dynamic learning environment for student achievement and societal contributions. As a top ranked institution, The Virginia Commonwealth University (VCU) School of Engineering wanted to make its faculty research and insights stand out. Just designing a standard faculty directory didn’t meet the mark. ExpertFile enabled VCU to optimize its content resulting in a major improvement in SEO PageRank and website engagement. This improved experience has also boosted inbound inquiries for media sources, academic collaborations and student prospects looking for information on the VCU’s programs. View Expert Center About Virginia Commonwealth University (VCU) is a premier urban, public research university committed to advancing knowledge and improving the human experience. With a diverse community of students, faculty, and staff, VCU fosters innovation, creativity and collaboration. As a recognized R1 research university, the communications team at Michigan State had the goal to better convey the strength of its faculty research in an effort to boost regional and national media coverage. With the ExpertFile platform their team was able to design a custom implementation fully integrated into the MSU website and streamline the content management and updates to hundreds of faculty profiles - all managed from an intuitive centralized dashboard that saves time for the MSU team. View Expert Center About Michigan State University, a leading public research institution, top in graduate school rankings, is dedicated to advancing knowledge and transforming lives through its commitment to excellence in education, research, and outreach. As a relatively new institution, Augusta University, the fourth largest university in the state of Georgia had a goal stand out by showcasing the expertise of its faculty and the medical staff within Augusta Healthcare - one of the state’s largest integrated health systems. The communications team at Augusta leveraged the ExpertFile platform, publishing more comprehensive expert profiles. Plus they released regular expert updates that demonstrated the relevance of their experts on topical news stories. The result was a huge boost in SEO PageRank plus regional and national media coverage. All without the need to add resources to their communications team. View Expert Center About Augusta University, a leading academic institution, combines excellence in education, research, and healthcare. With an integrated health system, it fosters innovation, advances knowledge, and improves the well-being of communities locally and globally. As an R1 institution based in New Orleans, Tulane University has many specialized programs led by their world-class researchers and faculty. The Tulane marketing team wanted to better showcase this faculty expertise to drive media coverage while designing a system that worked best for their faculty. Leveraging the ExpertFile Platform, they created a searchable online hub showcasing participating faculty experts offering more engaging faculty profiles complete with multimedia features and a more intuitive way for journalists to connect to Tulane media sources. View Expert Center About Tulane University, a renowned institution in New Orleans, fosters innovative research, academic excellence, and community engagement. With a rich history of interdisciplinary collaboration, it prepares students to lead and serve in a complex global society. Are you looking to join the many organizations that are leveraging their employee subject-matter experts as part of a thought leadership and content marketing program? Then consider how you will manage and scale this effort with solutions designed specifically for expertise marketing. ExpertFile has advanced content creation and management tools, customizable workflows, powerful search capabilities, AI features, and flexible integration options, all connected to a broad network of media and speaking opportunities. By streamlining the management and promotion of online expert profiles, we ensure each organization connects with their key audiences like journalists, potential clients, event organizers and many others. Tailored for various industries, ExpertFile addresses each client's unique needs, driving meaningful engagement and visibility for the organization. The spotlights above are just a small sample of how ExpertFile works with leading organizations every day to enhance expertise and broaden their market reach. Explore industry-specific benefits to learn how ExpertFile can help your organization enhance its market presence and thought leadership. Want to learn more? Visit expertfile.com/getstarted.
National Teacher's Day is tomorrow! Covering? let us help!
Celebrating National Teacher's Day is not just about recognizing the individuals who dedicate their lives to education; it's a moment to reflect on the pivotal role teachers play in shaping society's future. From instilling knowledge and critical thinking skills to fostering creativity and empathy, educators mold the next generation. The significance of this day extends beyond the classroom, touching upon broader themes that resonate with the public: The evolving landscape of education in a digital age Challenges and innovations in teaching methods and curricula The impact of teachers on students' mental health and well-being Addressing inequalities in access to quality education The role of teachers in promoting diversity, equity, and inclusion Supporting and empowering educators amidst changing societal needs As we commemorate National Teacher's Day, it's an opportune moment to delve into these critical issues and highlight the invaluable contributions of teachers in shaping a brighter future for all. Connect with an Expert about Education and Teaching in America: Kitty Kelly Epstein, Ph.D. Faculty Trustee + Doctoral Faculty - School of Leadership Studies · Fielding Graduate University Brendan Cantwell Associate Professor · Michigan State University Kristina R. Llewellyn Associate Professor, Department of Social Development Studies · Renison University College, University of Waterloo Amanda L. (Glaze) Townley Associate Professor · Georgia Southern University Marta Baltodano Professor Emeritus · Loyola Marymount University To search our full list of experts visit www.expertfile.com Photo Credit: Kenny Eliason
Climate change research trailblazer elected to prestigious list of AAAS Fellows
University of Delaware professor Rodrigo Vargas has been elected as a fellow of the American Association for the Advancement of Science (AAAS) — one of the largest scientific societies in the world and publisher of the Science family of journals. The new class of AAAS Fellows includes 502 scientists, engineers and innovators across 24 disciplines, who are being honored for their scientifically and socially distinguished achievements. Vargas, professor of ecosystem ecology and environmental change in UD’s College of Agriculture and Natural Resources, is recognized "for distinguished contributions to carbon dynamics across the terrestrial-aquatic interface, development of environmental networks, novel data analysis tools and his leadership in creating a more diverse scientific workforce." Deborah Allen, who retired from UD in 2019 as a professor of biological sciences, was also names as a fellow. She was cited “for transformational contributions to STEM education nationally and internationally, particularly for developments in problem-based learning and faculty development.” Vargas is an ecosystem ecologist who studies how nature-based solutions can help address global environmental change in both terrestrial and coastal ecosystems, Vargas uses a variety of research methods, including data mining, machine learning, remote sensing, measurements of greenhouse gas fluxes and modeling techniques for forecasting applications.
NASA selects University of Delaware’s CubeSat spacecraft for upcoming mission
It’s safe to say that not many students expect to lead a NASA-supported mission during their undergraduate studies. But at least a dozen from the University of Delaware will have done that by the time they collect their diplomas in the next few years. All are part of a team creating Delaware’s first orbital spacecraft, which was selected by NASA for launch in 2026 as part of its CubeSat Launch Initiative. The NASA program, which started in 2011, aims to give students an opportunity to be part of real missions and gain extraordinary experience in what it takes to do space research. CubeSats are small, modular, inexpensive satellites that carry experiments for science investigations and/or technology demonstrations. About 160 CubeSats have been launched in the NASA program over the years, many deployed from the International Space Station (ISS). Delaware’s mission — the Delaware Atmospheric Plasma Probe Experiment (DAPPEr) — will launch its CubeSat spacecraft from the ISS and orbit independently through Earth’s upper atmosphere. The CubeSat will be about the size of a loaf of bread, according to the team’s faculty mentor, Bennett Maruca, associate professor of physics and astronomy. It will gather data about the density and temperature of electrons in Earth’s upper atmosphere, recording changes observed at different latitudes and times of day. This data will inform future research on how the sun affects conditions there. Understanding the sun’s interaction with the Earth’s atmosphere is critical to development of satellite communications networks, global positioning systems (GPS) and national security. But the real objective is educational, Maruca said. The students are the “deliverables.” They’ll emerge from this work with an insider’s view of what it’s like to develop and work on a NASA mission. To arrange an interview with Maruca, contact UD's media relations team at mediarelations@udel.edu.
Who’s winning the streaming wars?| Media Advisory
Netflix has it's Q1 results out today and all eyes are on the streaming industry. The battle for dominance in the streaming industry continues to intensify, shaping the way audiences consume entertainment and influencing the future of media consumption. As major players vie for subscribers and content rights, the outcome of the streaming wars has significant implications for consumers, content creators, and the broader entertainment landscape. Here are key story angles for journalists to explore: Market analysis of streaming platforms: Examining the strategies and market performance of leading streaming services in terms of subscriber growth, revenue, and content offerings. Impact on traditional media and broadcasting: Investigating how the rise of streaming platforms is reshaping traditional television and movie distribution models, as well as advertising trends. Content wars and original programming: Delving into the competition among streaming services to produce exclusive and original content, including trends in genres, diversity, and production budgets. User experience and interface innovation: Exploring advancements in streaming technology, user interface design, and personalization features aimed at enhancing the viewer experience. Global expansion and regional competition: Analyzing the expansion efforts of streaming giants into international markets and the challenges they face in competing with local and regional players. Regulatory and antitrust implications: Considering the regulatory scrutiny and antitrust concerns surrounding the dominance of certain streaming platforms and their impact on competition and consumer choice. Connect with an Expert about Streaming: For journalists with questions or looking to cover the streaming wars? here is a select list of experts. To search our full list of experts visit www.expertfile.com Rahul Telang Trustees Professor and Program Chair · Carnegie Mellon University Donghee Yvette Wohn Associate Professor · New Jersey Institute of Technology Michael D. Smith Professor · Carnegie Mellon University Karen Shackleford, Ph.D. Doctoral Faculty - Media Psychology · Fielding Graduate University Stephen J. Andriole, PhD Thomas G. Labrecque Professor of Business Technology | Villanova School of Business · Villanova University Photo Credit: Venti Views
Video games tackle climate change
The University of Delaware recently hosted a Climate Change Video Game Jam for students that paired the ingenuity of designing a video game with activism and the use of research to address one of the world's biggest problems. The national video game design competition was the brainchild of A.R. Siders, director of the UD's Mangone Climate Change Science and Policy Hub and core faculty in the Disaster Research Center. Participants representing five universities — UD, the University of California - Irvine, Ohio University, the University of Southern California and Irvine Valley College — competed in the event at UD's Esports Arena. Eight games were submitted and ran the gamut in their design, gameplay and visual effects. They ranged from a game focused on sustainable fishing, an ocean pollution clean-up, pirates cleaning oil spills, a mermaid helping her sea creature friends and a professor collecting magical stones to address storms and sea level rise. Four games included original artwork — both hand-drawn pixel art and 3-D models — and original sound effects and music. One had voice acting by the lead developer because the team “wanted to center her voice” in the game both figuratively and literally. The students behind the latter walked away victorious. As a self-proclaimed “climate geek” and long-time gamer, the idea for such an event was a natural way for Siders to marry two of her passions while actively engaging UD’s student body in addressing environmental issues. “The Jam is a great opportunity to bring people together from totally different perspectives who are all excited about the connections across these themes,” Siders said. “Facts and charts don’t move people. They don’t inspire action or instigate change, but video games can change how people think about climate change.” Siders also hopes that the game jam helps put UD on the map as a place that does cross-disciplinary climate work. “We have excellent expertise in game design, climatology, engineering, ocean science, and environmental humanities,” Siders said. “But our real strength is our ability to put those together creatively.” Members of the media who would like to interview Siders about the Climate Change Video Game Jam or other related topics can visit her profile and click "connect" or send an email to mediarelations@udel.edu.
Aston Business School has risen significantly across Business and Management Studies to 66th place in the world It follows being shortlisted for Business School of the Year by Times Higher Education The prestigious QS World University Rankings by Subject are based on academic reputation, employer reputation and citations. Aston University has risen to 66th place in the world in the 2024 QS World Rankings by Subject for Business and Management Studies. The QS World University Rankings by Subject are based on academic reputation, employer reputation and citations. These latest results recognise Aston Business School as among the best in the world for business and management studies. The rankings, released today by global higher education analyst QS Quacquarelli Symonds, provides independent comparative analysis on the performance of more than 16,400 individual university programmes, taken by students at more than 1,500 universities in 96 locations around the world, across 55 academic disciplines and five broad faculty areas. It follows a successful period for Aston Business School, which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS, having recently been shortlisted for Business School of the Year by Times Higher Education (THE) and the QS Reimagine Education Awards, as well as success in the Shanghai rankings, which ranked Aston 13th in the UK for business administration. Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, said: “These latest rankings reinforce Aston University’s strong upward trajectory as we continue to climb the global rankings. Our recent successes reflect the concerted efforts and dedication of our exceptional academic community and stakeholders. “Strong global positioning of our Aston Business School is an integral part of the Aston 2030 Strategy that defines Aston as a leading university of science, technology and enterprise, measured by the positive transformational impact we achieve for our people, students, businesses and the communities we serve.” Professor Zoe Radnor, Pro Vice-Chancellor and Executive Dean for the College of Business and Social Sciences at Aston University, said: “I am delighted to see such a strong global performance for our business and management offering here at Aston University, which confirms Aston Business School as amongst the best in the world. “This is the latest external accolade in recognition of our excellence in teaching and research and reflects our strengths in working with industry, developing ethical business practices and providing students with a world-class education.”
Batter Up! Major League Baseball Season Begins Tomorrow! | Media Advisory
The start of the Major League Baseball season is more than just America's favorite pastime returning; it's a cultural event that ties into themes of community, nostalgia, and the ever-evolving narrative of sports in society. Like every big league, the start of the season speaks to the unity and division that sports can create, the economics of professional leagues, and the role of athletes in social movements. Possible story angles include: The economic impact of MLB on local communities Innovations in sports technology and data analytics The role of sports in bridging cultural divides MLB's response to social justice issues Health and safety protocols in professional sports Gambling, is it a growing problem for athletes? Connect with an Expert about Major League Baseball For journalists seeking research or insights for their coverage about the MLB and the economics behind professional baseball, here is a select list of experts from our database. To search our full list of experts visit www.expertfile.com Curt Smith Senior Lecturer – University of Rochester Christina Gipson Assistant Professor of Sport Management – Georgia Southern University Greg Stewart, MD W. Kennon McWilliams Professor of Sports Medicine – Tulane University Photo Credit: Michael Lewis Professor of Marketing; Faculty Director, Emory Marketing Analytics Center · Emory University, Goizueta Business School Lisa Pike Masteralexis Senior Associate Dean and Professor of Sport Management – University of Massachusetts Amherst Photo Credit: Joshua Peacock
Reddit Shares Expected to Commence Trading on NYSE | Media Advisory
In a move emblematic of the digital age's intersection with traditional finance, Reddit, the vast online community platform, is poised to debut its shares on the New York Stock Exchange (NYSE). This event marks a significant milestone for the company, celebrated for its user-generated content and vibrant forums that span every conceivable interest. For investors, tech enthusiasts, and users alike, Reddit's transition from a private to a public entity opens up discussions on the valuation of online communities, the future of digital platforms, and the implications for the broader stock market. Key sub-topics include: Initial Public Offering (IPO) Details: Insights into Reddit's valuation, share pricing, and the IPO process. Impact on the Tech Industry: What Reddit's public listing means for the tech sector and other social media platforms. User Community Reaction: How Reddit's dedicated user base perceives the move to go public and potential changes to the platform. Market Performance and Investor Sentiment: Analysis of investor interest, market trends, and the potential for Reddit's stock. Corporate Governance and Strategy: The shift in Reddit's management approach post-IPO and strategic plans for growth. The Role of Digital Platforms in Modern Investing: How Reddit and similar platforms influence investor decisions and market dynamics. For journalists seeking research or insights for their coverage on this topic, here is a select list of experts. Scott Stratten President & CEO · UnMarketing Samantha Bradshaw Doctor of Philosophy Candidate · Oxford Internet Institute David Meerman Scott Marketing Strategist, Keynote Speaker, Bestselling Author Sean Thoennes, Ph.D. Associate Faculty - Media Psychology · Fielding Graduate University To search our full list of experts visit www.expertfile.com Photo by Brett Jordan
The U.S. House today passed a federal bill to ban TikTok and it now moves to the Senate. President Biden said he would sign a potential bill that bans the social media platform. Goizueta Business School Professor David Schweidel has done extensive research on the impact of social media. He says: The security and privacy issues around TikTok are only one part of the equation. User safety is another concern that all social media companies are now facing. He notes that the algorithms prioritize engagement, which could be showing people content that is harmful to them (mentally and/or physically). Background: TikTok is owned by ByteDance, a private Chinese company that claims all information gathered through the app is secure. Lawmakers do not agree and have plans to remove TikTok from the U.S. by September 30th unless ByteDance sells TikTok. The proposed bill would also put into place allowance for the executive branch to prohibit access to an app owned by a foreign adversary that could impact national security. Expert Source: David A. Schweidel, Professor of Marketing, Goizueta Business School at Emory University Bio - https://goizueta.emory.edu/faculty/profiles/david-schweidel To connect with David to arrange an interview - simply click his icon now.
