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Changes in college football continue to be driven by dollars (and sense?)
The landscape of college sports, and particularly that of college football, has changed significantly in recent years. First, we have seen an almost constant realignment of collegiate athletic conferences, resulting in a few major mega-conferences, such as the SEC and ACC, Big Ten and Big 12, and the disintegration of a former major conference, the Pac 12. Most of the other changes related to the athletes, such as the ease with which student-athletes could transfer from one school to another and the ability for them to be paid for their name, image and likeness. All of these issues were potentially pointing to new business models in college sports, but within the last week, that landscape was shaken even further. Last week, the NCAA and its five major conferences settled multiple lawsuits to pay past and present student-athletes a total of $2.8 billion. The settlement also laid the foundation for the payments of college athletes starting in fall 2025. “The major unresolved questions are who will get paid and how much,” said Rick Franza, PhD, professor in the Hull College of Business at Augusta University. “If we ‘follow the money,’ we see that football and basketball (particularly men’s basketball) generate almost all of the revenues, and most of the revenues comes from major conferences. Therefore, most of the player payments are going to go to football and basketball, and given the size of the relative rosters, football teams will be much more costly.” Franza added that the settlement will further exasperate the revenue and cost differences between major conferences and their smaller conferences as well as between football and the so-called Olympic sports which generate little, if any revenue. It was always clear that from both a revenue and cost perspective, college football is very different from other sports. Revenues are much higher for the major conferences in football, and there is not the same extent of revenue sharing as there is in basketball due to the NCAA Tournament. On the cost side, with the new realignment of the mega conferences and expanded geographic footprints, there is a significant increase in travel costs for the Olympic sports. “While those expanded conferences were mainly driven by football revenues, they are also making all other sports more costly. Therefore, the time has come to separate football from other sports,” said Franza. One solution was first proposed by Chip Kelly, former Oregon and UCLA head football coach and now Ohio State offensive coordinator. He proposed a 64-school football conference in which the members would share all revenues, including television, which would more easily cover the NIL, and player pay costs. In recent months, similar proposals have been made for a college football “Super League,” which would include up to 80 schools. “This makes too much sense not to happen,” Franza said. “It allows the bigger football schools to share the plentiful available revenues while being able to pay the players what they will demand. At the same time, the other college sports would be able to revert to their traditional, geographical conferences and reduce travel costs driven up by the realigned mega- conferences.” He added that two conferences, the SEC and Big Ten, the most successful under the current alignment, could delay the implementation. Franza also predicts that an agreement taking the first steps toward such a structure will be reached sometime in 2024. “While it makes a lot of sense to go in this direction prior to the player settlement, it makes even more dollars and ‘sense’ now given the settlement,” said Franza. “While the SEC and BigTen currently make more money than any other conference, I think they will see the light for what is best for the future of college football.” Covering the business of sports and looking to know more? Then let us help. Richard Franza, PhD, is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.
MESOX, a spin-out from the pharmaceutics group at Aston Pharmacy School, develops drug carrier technology to improve medicine formulations The company won the Start-Up prize at the Medilink Midlands Awards 2024 The prize is awarded to a new company that shows a promising future. A spin-out company from Aston University’s pharmaceutics research group has won a medical technology and life sciences industry award. MESOX, which was founded by Aston University pharmaceutics lecturer Dr Ali Al-Khattawi, won the Medilink Midlands Start-Up Award, which is presented to a newly established company that shows a promising future. The Medilink Midlands Business Awards showcase the best collaborations between industry, academia and the NHS across the Midlands. This year’s ceremony was held at the Athena in Leicester on 9 May. The awards were established by Medilink Midlands, which provides specialist business support to boost the region’s economic output from the life sciences industry. Working alongside the Midlands Engine and other strategic alliances, it helps stimulate additional and value-added growth of the Midlands as a prosperous community for life sciences. With in-depth expertise in particle engineering for drug delivery and pharmaceutical spray drying, MESOX uses IP-protected carriers to improve the bioavailability and efficacy of pharmaceuticals, partnering with pharmaceutical and biotechnology companies to bring challenging therapeutics to market. In its citation, Medilink Midlands described MESOX as “transforming pharmaceutical formulation with its game-changing carrier technologies.” As a winner of a Medilink Midlands award, MESOX will now be entered into the UK National Awards, the ceremony of which takes place on 11 July 2024 in London. Dr Al-Khattawi said: “We are delighted to have won this prestigious award, which highlights the outstanding research and development work being done by the MESOX team and the immense potential of our company to transform the medicine formulation development landscape. Through collaboration with other pharmaceutical companies, clinicians, academic researchers, and by engaging directly with patients to understand their needs, we aim to innovate and advance drug delivery science into life-saving therapeutics. “At MESOX, our ambition is to be a global, research-based pharmaceutical company rooted in the Midlands, dedicated to developing life-saving therapeutics at speed and resource-efficiency. Our ultimate goal is to enable healthier lives for patients worldwide and ensure better global access to essential medicines.”
In the crowded landscape of "experts," establishing a leading Thought Leadership program that gets your team noticed requires showcasing your organization's expertise on your website in a flexible, customizable, and SEO-compliant manner. As the demand for dynamic content and seamless integration grows, having various options to display your expert content can significantly enhance your online presence. At ExpertFile, we believe that embracing flexibility allows you to cater to different needs, preferences, and technical setups, ensuring your expert content is accessible, engaging, and easily manageable. In this post, we will explore the benefits of flexible integration options when profiling your organization's expertise, focusing on three key solutions: Customizable Embeds, WordPress Plugins, and RESTful API. The Power of Choice: Why Flexibility Matters Flexibility in integration options empowers organizations to tailor their online presence according to their unique needs. Whether you are a small business with limited technical resources or a large enterprise with a complex marketing stack, having a range of integration choices allows you to adapt and optimize your expert content for maximum impact. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive and time-consuming integrations and development. At best, this results in sub-par integrations that fail to leverage your experts' insights effectively. At worst, your Thought Leadership program is abandoned before it even starts. Flexible solutions not only simplify the integration process but also enhance the user experience, improve SEO performance, and enable seamless connectivity with existing tools. These options also provide the flexibility to move your expert content quickly and easily to a new CMS if you decide to make broader changes to your website. Let's delve into the specific benefits and features of Customizable Embeds, the WordPress Plugin, and the RESTful API. 1 | Customizable Embeds: Effortless Integration for Any CMS Customizable Embeds provide a seamless and efficient way to integrate expert profiles into your website, no matter what content management system (CMS) you use. With our intuitive embed builder technology, creating custom integrations is as simple as a few clicks, eliminating the need for extensive IT support. This solution is perfect for organizations looking for a quick and hassle-free method to showcase their expertise. Key benefits include: Ease of Use: Embeds created using an Embed Builder guides you through the process of creating custom embeds, making it accessible to users of all technical skill levels. Whether you're a marketing professional or a web developer, you can effortlessly integrate expert content into your website. Versatility: Customizable Embeds work seamlessly with any CMS, ensuring that your expert content is displayed consistently across different platforms. This flexibility allows you to maintain a cohesive online presence without the need for extensive reconfiguration. Quick Implementation: With no heavy lifting or IT support required, you can quickly integrate expert profiles into your website, saving time and resources. This speed and efficiency are particularly beneficial for organizations with limited technical capabilities. ExpertFile Feature: Embed Builder: The ExpertFile Embed Builder provides an intuitive interface for creating custom integrations, enabling users to test drive the embed options and see real-time results. This hands-on step-by-step approach ensures that your expert content is displayed exactly as desired, generating an optimal user experience. Ask us about getting access to the Embed Builder View live Embed Integrations (University of Delaware, & Aston University) 2 | WordPress Plugin: SEO-Friendly and Visually Appealing For organizations using WordPress, the a WordPress Plugin offers a seamless and SEO-friendly solution to integrate expert content into your website. A plugin can provide users with an easy way to add valuable expert content to any WordPress site, ensuring a beautiful and modern presentation and is an easy to understand concept given the wide variety of plug-ins available today. Key benefits include: SEO Enhancement: The WordPress Plugin is optimized for search engines, helping your expert profiles rank higher in search results. By leveraging SEO best practices, you can increase the visibility of your expert content and attract more organic traffic to your website. Customizable Design: The plugin offers customizable design options, allowing you to match the appearance of your expert profiles with the overall look and feel of your website. This consistency in design enhances the aesthetic appeal and professionalism of your site. User-Friendly Integration: With an easy-to-use interface, the WordPress Plugin simplifies the process of adding expert profiles to your website. This user-friendly approach ensures that even non-technical users can manage and update expert content with ease. ExpertFile Feature: WordPress Plugin: The ExpertFile WordPress Plugin provides a straightforward and efficient way to integrate expert profiles into any WordPress site. With customizable, modern design options, you can ensure that your expert content is a beautiful addition to your website, enhancing both aesthetics and functionality all packaged in a common understandable plug-in form. View ExpertFile in the WordPress Plugin Store View live WordPress Integrations (Florida Institute of Technology & NJIT) 3 | RESTful API: Ultimate Control and Customization For organizations seeking complete customization and control over their expert content, access to RESTful API is the ideal solution. This powerful tool enables you to integrate expert profiles into your existing marketing stack, allowing seamless connectivity with CRM systems, CMS platforms, and other tools. Key benefits include: Complete Customization: The RESTful API gives you full control over how and where your expert content is displayed, enabling you to create a tailored and unique presentation. This level of customization ensures that your expert profiles align perfectly with your brand and marketing strategy. Seamless Integration: By connecting with existing tools in your marketing stack, such as CRM or CMS platforms, the RESTful API streamlines the process of managing and displaying expert content. This seamless integration enhances efficiency and ensures that your expert profiles are always up-to-date. Scalability: The API is designed to handle large volumes of data, making it suitable for organizations of all sizes. Whether you have a few expert profiles or hundreds, the RESTful API can accommodate your needs, providing a scalable solution for displaying expert content. ExpertFile Feature: API: The ExpertFile RESTful API offers unparalleled flexibility and control, allowing you to integrate expert profiles into your existing marketing stack. By providing easy connectivity with tools such as your CRM or CMS, the API ensures that your expert content is displayed exactly as desired, enhancing both functionality and user experience. Developers: Access detailed documentation View live API Integration (Vanderbilt University) Conclusion: Embrace Flexibility & Future Proof Your Integration In conclusion, the ability to flexibly integrate expert content into your website is essential for showcasing your organization's expertise in a dynamic and engaging manner. Without predefined, easy-to-follow, and well-documented integration options, organizations can face expensive, time-consuming integrations and development that make integration less likely and result in sub-par presentations. By not leveraging your experts and their insights in the best way possible, you miss out on significant opportunities to enhance your online presence. Whether you opt for Customizable Embeds, a WordPress Plugin, or the RESTful API, each solution offers unique benefits that cater to different needs and technical setups. By embracing these flexible integration options, you can enhance your online presence, improve SEO performance, and ensure seamless connectivity with existing tools. To learn more about how ExpertFile can help you profile your organization's expertise with flexibility and ease, visit our website and explore the various integration solutions available. For more information on promoting your thought leadership through the power of "Expertise Marketing" download our free guide.
This day in history: May 16 Notification - Mao's Official Justification for the Cultural Revolution
The release of the May 16 Notification marks a significant moment in history, offering insights into Mao Zedong's rationale behind the Cultural Revolution in China. This event matters to the public as it provides a glimpse into a tumultuous period that profoundly shaped the country's political, social, and cultural landscape. As journalists consider coverage of this historical document, there are several compelling story angles to explore, appealing to a broad audience: The historical context and significance of the May 16 Notification in the context of the Cultural Revolution Analysis of Mao Zedong's motivations and objectives for launching the Cultural Revolution Personal narratives and experiences of individuals impacted by the Cultural Revolution The legacy and ongoing repercussions of the Cultural Revolution on contemporary Chinese society Reactions and interpretations of the May 16 Notification from historians and scholars Comparisons between Mao's vision for the Cultural Revolution and its actual outcomes As we reflect on the release of the May 16 Notification, journalists have an opportunity to delve into these complex narratives, shedding light on a pivotal chapter in China's history and its enduring ramifications. Connect with an Expert about China and the May 16 Notification : Wang Feng Professor of Sociology · UC Irvine Xuefei Ren Associate Professor · Michigan State University Linjie Chou Zanadu Founder of Global Foundation for Culture and Peace · Linjie Chou Zanadu Carrie Liu Currier Associate Professor and Department Chair · Texas Christian University To search our full list of experts visit www.expertfile.com Photo Credit: shark ovski
The anniversary of the State of Israel's declaration of independence holds profound significance, symbolizing the realization of a long-held dream for the Jewish people and reshaping the geopolitical landscape of the Middle East. This event matters to the public as it commemorates the birth of a nation and underscores enduring themes of identity, self-determination, and resilience. As journalists consider coverage of this milestone, there are several compelling story angles to explore, appealing to a broad audience: The historical context and significance of Israel's declaration of independence Personal narratives and experiences of individuals involved in the establishment of the state Political and diplomatic implications of Israel's independence for the region and beyond Social and cultural developments in Israeli society since its inception Challenges and achievements in Israel's journey as a modern nation-state Reflections on the ongoing quest for peace and coexistence in the Israeli-Palestinian conflict As we commemorate the 76th anniversary of Israel's declaration of independence, journalists have an opportunity to delve into these multifaceted narratives, shedding light on the complexities and enduring impact of this historic event. Connect with an Expert about the 76th anniversary of Israel's declaration of independence: Robert Rabil, Ph.D. Professor · Florida Atlantic University Jeremy Pressman, Ph.D. Associate Professor of Political Science, Director of Middle East Studies · University of Connecticut David Mednicoff Department Chair and Associate Professor of Middle Eastern Studies and Public Policy · University of Massachusetts Amherst Jennifer Hansen-Glucklich Associate Professor of German · University of Mary Washington To search our full list of experts visit www.expertfile.com Photo Credit: Taylor Brandon
National Teacher's Day is tomorrow! Covering? let us help!
Celebrating National Teacher's Day is not just about recognizing the individuals who dedicate their lives to education; it's a moment to reflect on the pivotal role teachers play in shaping society's future. From instilling knowledge and critical thinking skills to fostering creativity and empathy, educators mold the next generation. The significance of this day extends beyond the classroom, touching upon broader themes that resonate with the public: The evolving landscape of education in a digital age Challenges and innovations in teaching methods and curricula The impact of teachers on students' mental health and well-being Addressing inequalities in access to quality education The role of teachers in promoting diversity, equity, and inclusion Supporting and empowering educators amidst changing societal needs As we commemorate National Teacher's Day, it's an opportune moment to delve into these critical issues and highlight the invaluable contributions of teachers in shaping a brighter future for all. Connect with an Expert about Education and Teaching in America: Kitty Kelly Epstein, Ph.D. Faculty Trustee + Doctoral Faculty - School of Leadership Studies · Fielding Graduate University Brendan Cantwell Associate Professor · Michigan State University Kristina R. Llewellyn Associate Professor, Department of Social Development Studies · Renison University College, University of Waterloo Amanda L. (Glaze) Townley Associate Professor · Georgia Southern University Marta Baltodano Professor Emeritus · Loyola Marymount University To search our full list of experts visit www.expertfile.com Photo Credit: Kenny Eliason
A monumental anniversary approaches as we commemorate the 1931 opening of the Empire State Building, an architectural marvel that has stood as an emblem of innovation and human achievement for nearly a century. Beyond its towering presence on the New York City skyline, this anniversary is a poignant moment to reflect on the enduring legacy of this iconic structure and its resonance with the public, encapsulating themes of perseverance, ingenuity, and urban development. Here are several compelling story angles that journalists may find ripe for exploration: Historical significance and architectural marvel: Delve into the fascinating backstory of the Empire State Building, exploring the engineering feats and human endeavor that brought this skyscraper to life. Evolving skyline and urban identity: Examine how the Empire State Building has shaped the cultural and visual landscape of New York City, and its enduring significance in an ever-changing metropolis. Sustainable initiatives and environmental impact: Explore the building's initiatives toward sustainability and energy efficiency, offering insights into its role as a model for sustainable urban development. Economic impact and tourism: Investigate the economic impact of the Empire State Building on local communities, tourism, and its enduring appeal as a global tourist destination. Cultural resonance and popular culture: Uncover the building's rich cultural legacy, from its appearances in film, literature, and art, to its symbolic significance in popular imagination. Preservation efforts and historical conservation: Shed light on ongoing efforts to preserve and maintain the architectural integrity and historical significance of this iconic landmark for future generations. Connect with an Expert about Architecture and the Empire State Building: Dana Cupkova Associate Professor · Carnegie Mellon University Richard Campanella Associate Dean for Research, Senior Professor of Practice - Architecture and Geography · Tulane University Eric Corey Freed Founding Principal · OrganicARCHITECT Peter Christensen Arthur Satz Professor of the Humanities and Professor of Art History · University of Rochester Dennis Shelden Director, Center for Architecture Science and Ecology (CASE) · Rensselaer Polytechnic Institute To search our full list of experts visit www.expertfile.com Photo Credit: Ben Dumond
Two decades ago, the European Union welcomed ten new member states, including Cyprus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Slovakia, and Slovenia. This historic expansion not only reshaped the geopolitical landscape of Europe but also holds significance for global politics, economics, and cultural integration. Understanding this event's importance requires recognizing its impact on various fronts, from fostering regional stability to influencing trade dynamics and promoting cross-cultural exchange. Key sub-topics that may interest journalists and the public include: European Integration and Unity: Exploring how the expansion has contributed to the European Union's efforts towards unity, cooperation, and peace among member states. Economic Implications: Analyzing the economic effects of the expansion on both existing and new member states, including trade patterns, investment flows, and disparities in development. Political Dynamics: Investigating the political changes within the European Union, such as shifts in power dynamics, decision-making processes, and the challenges of governance in a larger union. Cultural Exchange and Identity: Examining the cultural exchange and diversity resulting from the inclusion of new member states, and how it has enriched the European cultural tapestry. Challenges and Achievements: Assessing the successes and ongoing challenges faced by the European Union post-expansion, including issues related to migration, integration, and institutional reforms. Future Prospects: Speculating on the future of the European Union, considering factors like potential further expansions, the rise of Euroscepticism, and the Union's role in global affairs. The 20th Anniversary of the Expansion of the European Union marks a significant milestone in the continent's history, offering journalists and the public alike a chance to reflect on the achievements, challenges, and the future trajectory of European integration. Connect with an Expert about the EU: Carolyn Dudek Professor of Political Science · Hofstra University Dr Martin Brenncke Lecturer in Law · Aston University David R. Dorondo Professor · Western Carolina University To search our full list of experts visit www.expertfile.com Photo Credit: Guillaume Périgois
Covering 4/20? Our experts can help you see through the smoke | Media Advisory
As 4/20 approaches, the spotlight once again turns to the evolving landscape of marijuana legalization and its broader societal impacts. This annual observance not only marks a cultural moment for cannabis enthusiasts but also prompts discussions about the legal, economic, and public health implications of marijuana use in the United States. Here are key story angles for journalists to explore: Legalization efforts and state-by-state updates: Tracking the progress of marijuana legalization initiatives across the country and analyzing the legal frameworks governing recreational and medicinal cannabis use. Economic opportunities and challenges: Investigating the economic impact of the cannabis industry, including job creation, tax revenue generation, and business opportunities, as well as regulatory hurdles and market fluctuations. Social justice and equity in cannabis legalization: Examining efforts to address historical inequities in drug enforcement and incarceration through policies such as expungement, social equity programs, and community reinvestment. Public health and safety considerations: Assessing the health effects of marijuana use, the regulation of cannabis products, and efforts to mitigate potential risks such as underage consumption and impaired driving. Cannabis culture and mainstream acceptance: Exploring the evolving perceptions of marijuana in society, including trends in consumption habits, cannabis tourism, and its portrayal in media and popular culture. International perspectives on marijuana policy: Comparing approaches to marijuana legalization and regulation in other countries and evaluating lessons learned for U.S. policymakers and stakeholders. Connect with an Expert about Marijuana in America: For journalists with questions or looking to cover the streaming wars? here is a select list of experts. To search our full list of experts visit www.expertfile.com Robert Mikos Professor of Law · Vanderbilt University Michael Ostrowsky Professor of Sociology · Southern Utah University Jennifer Whitehill Associate Professor of Health Policy and Management · University of Massachusetts Amherst Daniele Piomelli Distinguished Professor · UC Irvine Almut Winterstein Distinguished Professor · University of Florida Photo Credit: Dylan Mullins
Who’s winning the streaming wars?| Media Advisory
Netflix has it's Q1 results out today and all eyes are on the streaming industry. The battle for dominance in the streaming industry continues to intensify, shaping the way audiences consume entertainment and influencing the future of media consumption. As major players vie for subscribers and content rights, the outcome of the streaming wars has significant implications for consumers, content creators, and the broader entertainment landscape. Here are key story angles for journalists to explore: Market analysis of streaming platforms: Examining the strategies and market performance of leading streaming services in terms of subscriber growth, revenue, and content offerings. Impact on traditional media and broadcasting: Investigating how the rise of streaming platforms is reshaping traditional television and movie distribution models, as well as advertising trends. Content wars and original programming: Delving into the competition among streaming services to produce exclusive and original content, including trends in genres, diversity, and production budgets. User experience and interface innovation: Exploring advancements in streaming technology, user interface design, and personalization features aimed at enhancing the viewer experience. Global expansion and regional competition: Analyzing the expansion efforts of streaming giants into international markets and the challenges they face in competing with local and regional players. Regulatory and antitrust implications: Considering the regulatory scrutiny and antitrust concerns surrounding the dominance of certain streaming platforms and their impact on competition and consumer choice. Connect with an Expert about Streaming: For journalists with questions or looking to cover the streaming wars? here is a select list of experts. To search our full list of experts visit www.expertfile.com Rahul Telang Trustees Professor and Program Chair · Carnegie Mellon University Donghee Yvette Wohn Associate Professor · New Jersey Institute of Technology Michael D. Smith Professor · Carnegie Mellon University Karen Shackleford, Ph.D. Doctoral Faculty - Media Psychology · Fielding Graduate University Stephen J. Andriole, PhD Thomas G. Labrecque Professor of Business Technology | Villanova School of Business · Villanova University Photo Credit: Venti Views