Jim Signorelli
CEO/Chairman · ESW Partners/StoryLab
Understanding how stories work can help marketers, advertisers and sales people become powerfully persuasive.
Persuasion Marketing Advertising Entertaining Story
Ganesh Iyer
Professor | Marketing Group Chair | Edgar F. Kaiser Chair in Business Administration · Haas School of Business, University of California, Berkeley
Competitive Marketing Strategy Internet Strategy and E-Commerce Information Design Distribution Channels Advertising and Communication
Anna McAlister
Assistant Professor of Advertising and Public Relations · Michigan State University
Anna McAlister is a consumer behavior expert.
Developmental Psychology Consumer Behavior advertising to children Food and Nutrition
My (Myla) Bui, Ph.D.
Professor of Marketing, College of Business Administration · Loyola Marymount University
Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation
Professor Gareth Roderique-Davies
Professor of Psychology · University of South Wales
His main areas of research address gambling addiction and alcohol-related brain damage.
Gambling Addiction Substance misuse Craving
Beth Fossen
Assistant Professor of Marketing · Indiana University, Kelley School of Business
Beth Fossen is an expert in the areas of advertising, social media, online word-of-mouth, and political marketing.
Marketing Strategy Online Word-of-Mouth Marketing Advertising Social Media Political Marketing
Kurt Ribisl, Ph.D.
Program Leader, Cancer Prevention and Control Program; Co-Director, Cancer Control Education Program; Professor, Health Behavior, Cancer Prevention and Control · UNC at Chapel Hill
Kurt Ribisl’s primary research interest is improving the reach of population-level efforts to reduce tobacco use, with emphasis on policy.
Tobacco Regulatory Science Public Health Community Outreach Global Health Qualitative Research
Barry Cohen
Managing Member · AdLab Media Communications, LLC
Author & Workshop presenter at trade shows & conferences nationwide
Effective Creative & Media Strategies Thought Leadership & Authorship Business Startups
Woochoel Shin
Associate Professor · University of Florida
Woochoel Shin is an expert in online advertising, media platforms, online reviews, as well as distribution channels and store brands.
Distribution Channels Media Platforms Competitive Product Policy Internet Advertising Advertising Strategy
Philippa White
Founder and CEO · The International Exchange
I believe in the power of business and leadership to solve some of the world’s biggest problems.
Intrapreneurship (Corporate Entrepreneurship) Cultural Intelligence & Intercultural Competence Sustainability Innovation Leadership
Avi Savar
Founding Partner · Big Fuel
Founder and Chairman of Big Fuel. Inaugural Cannes Lions Branded Content Jury President. Sought-after industry spokesperson and author.
Branded Content Original Programming for Broadcast & Web Brand Strategy Marketing and Content Creation Social Media & Branding
Zsolt Katona
Cheryl and Christian Valentine Professor · Haas School of Business, University of California, Berkeley
Social Networks Search Advertising Online Marketing Network Economics
Tyrha Lindsey-Warren
Clinical Assistant Professor of Marketing · Baylor University
Dr. Tyrha Lindsey-Warren studies consumer behavior and attitudes, multicultural media & advertising, movies and entertainment
Consumer Attitudes Entertainment Multicultural & Diversity Consumer Behavior Marketing & Advertising
Marlene Neill, Ph.D.
Associate Professor, Journalism, Public Relations and New Media · Baylor University
Professor Neill's research interests include internal communication, public relations management and ethics
Internal / Employee Communication Integrated Communication Advertising Management Public Relations Management Public Relations Ethics
Leah Goold-Haws
Global Trade & Logistics - Deputy Sector Navigator · Doing What Matters - California Community Colleges
Global Trade & Logistics - Deputy Sector Navigator at Doing What Matters - California Community Colleges
Marketing Strategy Development Brand Assessment Global Trade & Logistics Global Micro-Enterprise Curriculum Development
Andrea Benoit
Assistant Professor (Adjunct) · Western University
Dr. Benoit's research interests include advertising, branding, consumer culture, and the commodification of social causes
Branding Commodification of Social Causes HIV/AIDS Awareness Advertising Theory and History Promotional Culture
Karen Shackleford, PhD
Doctoral Faculty - Media Psychology · Fielding Graduate University
Media violence; Fandom and the construction of meaning from media; Media, race and gender.
Media Psychology Media Effects Social Psychology Gender Race
Lance Gentry
Professor of Business · University of Mary Washington
Dr. Gentry has been surveying and evaluating respondents since 1993
Market Research Data Analysis Qualitative Research Product Management Focus Groups
Peter Krapp
Professor, Film & Media Studies · UC Irvine
Expertise in: Secret communications & cryptologic history; cultural memory and media history; history of computing & simulations
Media History Cultural Memory Aesthetic Communication Cryptologic History Secret Communications
Chris Treadaway
Chief Executive Officer · Polygraph Media
Experienced speaker and best selling author with experience & success speaking to large groups of small businesses & Fortune 500 clients.
The Social Media Revolution for Small Businesses Social Advertising -- Tips & Tricks The Next Gold Rush -- Social Data Mining Data and Advertising -- the Holy Grail for Cmos