Jim Signorelli

CEO/Chairman · ESW Partners/StoryLab

Understanding how stories work can help marketers, advertisers and sales people become powerfully persuasive.

Persuasion Marketing Advertising Entertaining Story

Ganesh Iyer

Professor | Marketing Group Chair | Edgar F. Kaiser Chair in Business Administration · Haas School of Business, University of California, Berkeley

Competitive Marketing Strategy Internet Strategy and E-Commerce Information Design Distribution Channels Advertising and Communication

Anna McAlister

Assistant Professor of Advertising and Public Relations · Michigan State University

Anna McAlister is a consumer behavior expert.

Developmental Psychology Consumer Behavior advertising to children Food and Nutrition

My (Myla) Bui, Ph.D.

Professor of Marketing, College of Business Administration · Loyola Marymount University

Neuroplasticity Social Marketing Public Policies Promoting Consumer Wellness Nutritional Labeling Healthcare Management & Innovation

Professor Gareth Roderique-Davies

Professor of Psychology · University of South Wales

His main areas of research address gambling addiction and alcohol-related brain damage.

Gambling Addiction Substance misuse Craving

Beth Fossen

Assistant Professor of Marketing · Indiana University, Kelley School of Business

Beth Fossen is an expert in the areas of advertising, social media, online word-of-mouth, and political marketing.

Marketing Strategy Online Word-of-Mouth Marketing Advertising Social Media Political Marketing

Kurt Ribisl, Ph.D.

Program Leader, Cancer Prevention and Control Program; Co-Director, Cancer Control Education Program; Professor, Health Behavior, Cancer Prevention and Control · UNC at Chapel Hill

Kurt Ribisl’s primary research interest is improving the reach of population-level efforts to reduce tobacco use, with emphasis on policy.

Tobacco Regulatory Science Public Health Community Outreach Global Health Qualitative Research

Barry Cohen

Managing Member · AdLab Media Communications, LLC

Author & Workshop presenter at trade shows & conferences nationwide

Effective Creative & Media Strategies Thought Leadership & Authorship Business Startups

Woochoel Shin

Associate Professor · University of Florida

Woochoel Shin is an expert in online advertising, media platforms, online reviews, as well as distribution channels and store brands.

Distribution Channels Media Platforms Competitive Product Policy Internet Advertising Advertising Strategy

Philippa White

Founder and CEO · The International Exchange

I believe in the power of business and leadership to solve some of the world’s biggest problems.

Intrapreneurship (Corporate Entrepreneurship) Cultural Intelligence & Intercultural Competence Sustainability Innovation Leadership

Avi Savar

Founding Partner · Big Fuel

Founder and Chairman of Big Fuel. Inaugural Cannes Lions Branded Content Jury President. Sought-after industry spokesperson and author.

Branded Content Original Programming for Broadcast & Web Brand Strategy Marketing and Content Creation Social Media & Branding

Zsolt Katona

Cheryl and Christian Valentine Professor · Haas School of Business, University of California, Berkeley

Social Networks Search Advertising Online Marketing Network Economics

Tyrha Lindsey-Warren

Clinical Assistant Professor of Marketing · Baylor University

Dr. Tyrha Lindsey-Warren studies consumer behavior and attitudes, multicultural media & advertising, movies and entertainment

Consumer Attitudes Entertainment Multicultural & Diversity Consumer Behavior Marketing & Advertising

Marlene Neill, Ph.D.

Associate Professor, Journalism, Public Relations and New Media · Baylor University

Professor Neill's research interests include internal communication, public relations management and ethics

Internal / Employee Communication Integrated Communication Advertising Management Public Relations Management Public Relations Ethics

Leah Goold-Haws

Global Trade & Logistics - Deputy Sector Navigator · Doing What Matters - California Community Colleges

Global Trade & Logistics - Deputy Sector Navigator at Doing What Matters - California Community Colleges

Marketing Strategy Development Brand Assessment Global Trade & Logistics Global Micro-Enterprise Curriculum Development

Andrea Benoit

Assistant Professor (Adjunct) · Western University

Dr. Benoit's research interests include advertising, branding, consumer culture, and the commodification of social causes

Branding Commodification of Social Causes HIV/AIDS Awareness Advertising Theory and History Promotional Culture

Karen Shackleford, PhD

Doctoral Faculty - Media Psychology · Fielding Graduate University

Media violence; Fandom and the construction of meaning from media; Media, race and gender.

Media Psychology Media Effects Social Psychology Gender Race

Lance Gentry

Professor of Business · University of Mary Washington

Dr. Gentry has been surveying and evaluating respondents since 1993

Market Research Data Analysis Qualitative Research Product Management Focus Groups

Peter Krapp

Professor, Film & Media Studies · UC Irvine

Expertise in: Secret communications & cryptologic history; cultural memory and media history; history of computing & simulations

Media History Cultural Memory Aesthetic Communication Cryptologic History Secret Communications

Chris Treadaway

Chief Executive Officer · Polygraph Media

Experienced speaker and best selling author with experience & success speaking to large groups of small businesses & Fortune 500 clients.

The Social Media Revolution for Small Businesses Social Advertising -- Tips & Tricks The Next Gold Rush -- Social Data Mining Data and Advertising -- the Holy Grail for Cmos