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Aston Business School announces strategic partnership with ISACA

It will help ABS graduates optimise their career potential with industry leading credentials in cyber security and risk management Aston University’s Cyber Security Innovation Centre has gained ISACA Accredited Training Organisation (ATO) status The partnership forms an Academic Centre of Excellence (ACoE) at Aston Business School. The Cyber Security Innovation (CSI) Centre at Aston University has announced a strategic partnership and the formation of an Academic Centre of Excellence with the Information Systems Audit and Control Association (ISACA). It will provide an added value for ABS graduates through taking ISACA certifications to optimise their career potential. Dr Anitha Chinnaswamy, a senior lecturer in cyber security management at the CSI Centre at Aston Business School, said: “There is an acute shortage of skills in the cyber security sector and we are delighted to be leading the field of executive education of future professionals under the recognition of a Centre of Excellence.” The CSI Centre and ISACA UK Central Chapter have been working together for the past four years, with both parties being ISACA ATOs (Accredited Training Organisations) in their own right, delivering high quality virtual and face-to-face instructor-led training which is helping delegates to achieve exam success and benefit from network membership of over 170,000 cyber professionals world wide. ISACA UK Central celebrated its 30 year anniversary in 2023. Their instructors are working consultants, with a wealth of experience as chief information security officers (CISOs), risk managers and IT audit directors, bringing the topic to life using real examples and practical knowledge. Professor Zoe Radnor, Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences at Aston University, said: “Taking our executive education in the cyber security direction is a strategic priority as Aston University has positioned itself as leader in digital technologies. The CSI Centre of Excellence underscores this priority.” Professor Helen Higson, deputy dean of Aston Business School, said: “The CSI Centre academics are always forward looking at the new demands in education and have created a dynamic set of postgraduate offering highly relevant in the market.” Professor Aleks Subic, Chief Executive and Vice-Chancellor of Aston University, said: “In line with our 2030 strategy focused on establishing Aston University as a leader in digital innovation, the Centre of Excellence represents an important step towards making Aston University a sector leader in cyber security.”

#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity

Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last few years. From 2022, all 100 of the Fortune 100 companies had clearly-defined diversity, equity, and inclusion (DEI) initiatives outlined on their websites—good news for their workforce, suppliers, and distributors. But what about their customers? A landmark new study by Goizueta Business School’s Omar Rodriguez-Vila finds that while intra-organizational DEI efforts are robust, many U.S. firms are lagging behind societal reality when it comes to fully representing diversity in their marketplace actions. Rodriguez-Vila finds that in terms of skin type, body type, and physical (dis)ability, actions by the top 50 American brands are a good 20 years behind the current demographic makeup of the country. Rodriguez-Vila, who is a professor in the practice of marketing at Goizueta, has teamed with Dionne Nickerson of the University of Indiana’s Kelley School of Business, and Sundar Bharadwaj of The University of Georgia’s Terry College of Business, to measure brand inclusivity; a term that he and his colleagues have coined to describe how well brands serve underrepresented consumer communities. Inclusive brands, he says, are those that “enhance consumers’ perceptions of acceptance, belonging, equity, and respect through their actions and market offerings.” To assess how well some of the biggest firms are doing in terms of this kind of marketplace inclusivity, Rodriguez-Vila worked with a team of full-time MBA and undergraduate students[1] to assess the 50 most valuable brands across 10 consumer-facing industries. Using machine learning and human coders they analyzed these brands’ social media posts on Facebook, Instagram, and TikTok, looking for patterns of representational diversity across four measures: skin type; body type; hair type; and physical ability. Altogether, they processed just short of 11,000 social media posts made between June 2021 and July 2022. What they find is stunning. “We used our data to apply the Simpson’s Diversity Index (SDI) to the population of social media posts by the largest brands in the United States. The SDI is a commonly used equation to measure the diversity of a population,” says Rodriguez-Vila. According to the 2020 U.S. Census, the racial diversity index of the country is 61 percent, and has been consistently increasing over the past 20 years. Applying the SDI calculation to measure the diversity in social media messages is a novel idea and one that provides clarity on the state of inclusion in brand communications, he adds. We found that the racial diversity index of social media messages by the top U.S. brands was just 41%. The last time the racial diversity index was in that range was in the year 2000. Omar Rodriguez-Vila In other words, the racial diversity these brands are collectively representing in their messages is 20 years behind the reality of the country. Interestingly, this lag between representation and demographic reality is common to brands in virtually all of the industries studied—from airlines to fashion, consumer packaged goods to financial services, hospitality to retail. The only sector that bucks the trend in any substantive way, he says, is beauty; even then this is likely only because beauty firms have come under fire for underrepresenting Black and non-white customers in the recent past. “Brands’ social media is typically more nuanced and comprehensive than advertising, so it’s more telling as a measure of what they prioritize. And by this measure, we’re seeing systemic bias across a majority of industries,” says Rodriguez-Vila. “Some, like beauty, fare better than others, but then beauty arguably has the strongest business case for diversity.” That being said, there is a robust business case for organizations across all industries to do better in marketplace inclusion. Not only does representational diversity have the potential to open up new markets, new customer bases, and areas for expansion, but “Feeling represented and included matters to everyone,” says Rodriguez-Vila. “To understand the importance of inclusion to customers we used a discrete choice model where people made trade-offs between price and a collection of product features in order to understand the factors that motivated them to make a purchase,” he explains. “We tested a sample of consumers looking to buy sportswear, and we added representation of diversity and inclusion as a characteristic, to see if it had any impact on their choices.” Again, the results are stunning. On average, 51 percent of customers took inclusion into account as a primary driver of athletic apparel choices. Inclusion was a priority driver of choice among 38 percent of consumers in historically well-represented communities—slim, white, able-bodied people. When Rodriguez-Vila and his colleagues expanded the analysis to other historically under-represented groups they found a significantly greater impact. Here, inclusion was a primary driver among 61 percent of plus-size, Black consumers and for 87 percent of consumers that identified as non-binary. In other words, inclusion can be a critically important factor to a majority of customers who are making decisions about whether to purchase products and services, or not. The marketplace is changing, says Rodriguez-Vila, and brands need new ways of understanding their customer base if they are to avoid missing out on opportunities. To this end, he, Nickerson and Bharadwaj are working with three of the firms in their study, piloting a range of interventions designed to accelerate marketplace inclusion. They have partnered with Sephora, Conde Nast, and Campbells to roll out specific practices both in the workplace and the marketplace—from advocacy to communication and commercial practices to things like greater diversity in marketing operations, and in talent recruitment practices. Early indicators are promising, says Rodriquez-Vila. “Our work is set to deliver tools that will help firms normalize and institutionalize marketplace inclusion as a function of their day-to-day operations. And it’s exciting to see a shift in thinking about DEI—from an exclusive focus on the workplace and how you eliminate bias within the organization, to practices that are geared also to eliminating bias in the way you serve markets.” Looking to know more?  Connect with Omar Rodriguez-Vila today.  Comply click on his icon now to arrange a time to talk.

Unveiling the Unseen: Exploring Salary Transparency and How it Contributes to the Gender Pay Gap

We have all heard about the gender pay gap, but do we truly understand the underlying factors that contribute to this inequality? A common proposal for reducing the pay gap between men and women is to increase pay transparency — letting job seekers know up front how much the job pays. But does the way the information is presented have an impact? University of Delaware associate professor Dustin Sleesman's recent research sheds light on salary requests from male and female job seekers, and how those change based on the framing of the salary information. Sleesman, affiliated with UD's Alfred Lerner College of Business & Economics, studies the psychology of decision-making, including why people become committed to their decisions and how biases can influence them. Second, he focuses on negotiation and conflict resolution — and especially how they are affected by our thoughts and perceptions. Third, he studies team effectiveness, such as understanding how the motivation and personality of team members influence their interactions.

Repeatedly seeing headlines of wrongdoing reduces perception of moral offense

A study recently published in Psychological Science reveals that when people repeatedly encounter headlines about corporate wrongdoing, they view the wrongdoing as less unethical and are more likely to believe the headlines are true. Social media can cause scandalous news to go viral in an instant, and the resharing of provocative headlines ensures people repeatedly encounter these scandals. To test the effects of this repetition on moral judgement, researchers at Vanderbilt Peabody College of education and human development and the London Business School sent text messages to study participants with news headlines about corporate misconduct. The study occurred over the course of 15 days as participants engaged in their daily routines. “We often think about social media and the current digital media landscape as increasing our anger and moral outrage, but in this case, repeated exposures to corporate wrongdoings actually made people slightly less outraged about the moral offense,” said Lisa Fazio, associate professor of psychology and human development. “When we repeatedly see news of the latest viral wrongdoing on social media, we often encounter it passively, at random times of the day, and while we might be distracted by other tasks. In our research, we show that even passing encounters can shape our thoughts and emotional reactions,” said Raunak Pillai, the study’s first author and a psychology doctoral student in Fazio’s Building Knowledge Lab. The researchers found that participants rated repeated headlines of wrongdoing as significantly less unethical than new headlines–a phenomenon known as the moral repetition effect–and that participants’ anger diminished when they encountered wrongdoings described in repeated headlines versus new headlines. The less anger they felt, the less unethical they judged the wrongdoing. Likewise, wrongdoings in repeated headlines verses new headlines were rated as less unusual, which also led to judging the wrongdoing as less unethical. That said, the effect size of repetition on moral judgement diminished as participants encountered more headlines; in other words, the effects were larger from the first to the second encounter as compared to the 15th to 16th encounter. As the number of repetitions increased, the effect on moral judgement became progressively smaller. Additionally, the more frequently participants viewed a headline, the truer they thought it was (known as the illusory-truth effect). After the initial views of headlines, participants’ truth ratings rose sharply and then plateaued, suggesting that the first few encounters with a headline have the most impact on peoples’ beliefs. The findings also suggest that perceptions of misconduct as true may elicit a more lenient moral judgment, but the authors say more research is needed to confirm this effect. “The more we hear about a wrongdoing, the more we may believe it—but the less we may care,” the authors write. Fazio and Pillai collaborated with Daniel Effron, Ph.D., from the London Business School on this study.

Conscious Couture: Unraveling the Ethics Behind Fast Fashion's Costly Threads

Sheng Lu didn't have to do any research to see the impact of Shein, the China-based fast fashion behemoth. He simply looked around his classroom and saw his Gen Z students clicking through the app for low-priced, high-quality clothing that could get made and delivered with lightning speed. But through years of analysis of the fast fashion industry, Lu, associate professor of fashion and apparel studies at the University of Delaware, is well aware of the catch: the company has been accused of wasteful use of textile and employing questionable labor practices. He can discuss the impact of Shein and other fast fashion retailers as well as questions surrounding their success and business practices. Lu has also been working with traditional retailers to promote sustainable practices. Under his guidance, a group of UD graduates collaborated with leaders at Macy’s in sustainability, sourcing, product development, raw materials and design. The students' research, conducted during their senior year, aimed to identify the challenges and opportunities associated with the company's shift toward a more sustainable future. By focusing on expanding the use of recycled content in Macy’s private brands, the work reflects a shared commitment by both UD and Macy’s to drive positive change in the fashion industry.

Electric vehicles are hitting the streets, but there are potholes to avoid

No doubt about it, electric vehicles are coming and coming fast. Production of EVs has ramped up in the last couple of years but there are many issues that need to be addressed before they become the everyday choice for consumers. Richard Franza, PhD, professor of management at the Hull College of Business at Augusta University said the timing of EVs is contingent on a few things. “It’s not a question of if they’re coming, but how fast will they be here,” said Franza. “One is the speed at which there is infrastructure built for them. There are still not a lot of places to charge a car. We need more charging stations. Eventually, EVs will be predominant.” Franza added a second hurdle is how fast the federal government moves on emissions requirements that will cause consumers to phase out fossil fuel vehicles. Georgia has become one of the leaders in luring EV manufacturers to call the state home. Not just that, but the state is also drawing in companies that supply batteries and other components. “Any time you build a manufacturing or assembly facility, you automatically get the suppliers around them. Even before Georgia got the vehicle manufacturers, we already had a battery manufacturer, so Georgia already has a good network for the automobile industry,” said Franza. Amazon has already made a major investment in EVs and Franza expects other companies like FedEx and UPS, companies that have a fleet of vehicles, to make the switch to EVs as well, since they have more ability to set up charging networks. The biggest question remains: how long it will take before EVs become more prevalent on the streets? Franza said the answer could depend on who you listen to, but other factors come into play. “Right now, electric vehicles account for less than 1% of the vehicles on the road. So I see two leading indicators – the number of gas stations vs. the number of charging stations, and the production of combustion engines vs. electric vehicles. Look for when the ratios of those really start to change, but it’s not black and white. There are several factors that will go into that and it could take longer than people are saying,” Franza said. Covering EVs and the auto industry? Then let us help. Richard Franza, PhD, is available to speak with media about trending issues like inflation, small business and the economy – simply click on his icon now to arrange an interview today.

Predicting the post-pandemic desires for the Latin music industry

Coachella, identified as a mega-festival universe, decided on a diverse 2023 roster with artists like Becky G, Kali Uchis, and Rosalía. Bad Bunny, last year’s most-streamed global artist, made history as the festival’s first Spanish-language headliner. It also marked the first year since Coachella’s founding in 1999 that none of the headliners were white. José Valentino Ruiz-Resto, an assistant professor in the School of Music at the University of Florida, co-authored a paper for the Journal of Arts Entrepreneurship Education, which focused on how the music industry would evolutionarily change after the pandemic and ultimately predicted the 2023 Coachella trend. “The rise of Latin artists/headliners at festivals like Coachella is really a reflection of what has been happening in the music industry for the past two decades,” said José Valentino Ruiz-Resto who is also the program coordinator of Music Business & Entrepreneurship at UF. Ruiz-Resto’s research showed that the post-Covid era music industry would encourage more people to stay home and listen to music digitally, but the traditional Latin music experience is an outlier to this. The world-renowned multi-instrumentalist explains, "In order for concerts and festivals to maintain success, they needed to branch out to other markets to bring in those people who were still very much passionate about experiencing music in a live context.” Although this shift was initiated by the pandemic, it has been patiently anticipated by Ruiz-Resto for over 23 years, starting with the founding of the Latin Grammys in 2000. “Because the amount of production within the Latin recording academy is almost equivocal to that of all of the other genres in the American market combined. Latin music is the No. 1 meta genre in the music industry in terms of sales and fan support,” Ruiz-Resto, now a four-time Latin Grammy Award winner, said. Ruiz-Resto's data predicted the need for a stronger focus on the Latin music enthusiasts who still actively go to concerts like Coachella, “In order for Coachella to ultimately succeed in the post-Covid era and attract people, they needed to bring in artists like Bad Bunny.” This historic Coachella moment followed an announcement from the Recording Industry Association of America, stating that Latin music revenues in the United States were at an all-time high, exceeding over $1 billion in 2022. All of this was no surprise to Ruiz-Resto, who observes, researches and directly participates in the Latin music industry. “Now bigger shows are catching up to what has been the largest-selling music market for years. It’s a testament to how positively Latin American cultures are inspiring listeners across the U.S.” By Halle Burton

The World Cup proved to be big for sports and Qatar's business future

The 2022 FIFA World Cup was one of the world’s most-watched sporting events, but it also provided an opportunity for exponential growth for business development in the Middle East. Qatar was selected as the first country from the Middle East to host the worldwide tournament over 12 years ago, allowing plenty of time to prepare for the competition and create everlasting business relationships. Kyriaki Kaplanidou, a UF professor and researcher, published a study in 2016 for the Journal of Business Research, working alongside her fellow colleagues. The study followed the industrial progress made in Qatar after its 2010 selection and demonstrated how their networking efforts improved the Persian Gulf region business infrastructure. “The country has invested a great deal of time and money to expand its physical and human resources. They’ve had to understand how business is done in other countries, learn innovative construction techniques and develop their human capital in areas of knowledge, skill and awareness of other cultures and business practices,” Kaplanidou said. Kaplanidou and her team interviewed 24 Qatar sports organizations stakeholders, both indirectly and directly involved with the 2022 World Cup. Her research found that almost all the interviewees highlighted Qatar’s characteristics that either impede or improve their current development status. The most highlighted criteria pertained to labor cases pertaining to hazardous working conditions and displayed racial discrimination, as the United Nations put Qatar on blast for their treatment of infrastructure workers. The government decided to implement changes and with the introduction of new, stricter labor laws, Qatar is now considered one of the most worker-friendly places in the Gulf Region. Despite all the controversy surrounding the FIFA World Cup host country, fans were still excited to cheer on their team of choice, and the tournament provided Middle East countries with something to be proud of. “It will be interesting to see if the country can reposition itself in the business world and establish its presence in other industries now that it has gained new experience and knowledge through the process of preparing for this mega event,” Kaplanidou said. By Halle Burton

Smartphones push consumers to prefer a customizable purchasing experience

In a world where purchasing is only a click away, studies have shown that smartphones complicate the most preferred items. Aner Sela, a professor in UF’s Warrington College of Business conducted a new study that discovered consumers who are captivated by their phones gravitate towards specialized, custom products. Compared to large computers or borrowing someone’s phone, an individual’s phone sparks privatized feelings that allow stronger self-expression and strengthens our unconscious preference for a customized consumer journey. Working alongside Camilla Song, an assistant professor at City University of Hong Kong, Sela published their findings in the Journal of Marketing Research in early August. “When you use your phone, your authentic self is being expressed to a greater extent. That affects the options you seek and the attitudes you express,” said Sela, one of the authors of the study. The researchers suspected that smartphones encourage people to reflect on their inner identity, calling on the psychological state of private self-focus that affects all kinds of behaviors. “People with high levels of private self-focus tend to be more independent in the attitudes that they express. They conform less,” the UF professor said. “When they make choices, they tend to choose based on privately or deeply held beliefs, preferences or tastes, and they’re less influenced by social contexts.” Sela and Song chose to test if smartphones have the capability to promote enough private self-focus that it changes behavioral patterns, so they performed five experiments with undergraduates and online respondents. The study found that smartphone users were more likely to choose unique, tailored products rather than large ones than if the user hopped on a large computer. These results vanished if the user was given another phone from the same brand, suggesting that companies should alter their consumer suggestions based on the device they are using. The professor and her former doctoral student found the self-expression mindset likely to cause behavioral changes can be activated by the use of a smartphone. “With a borrowed phone, it doesn’t feel like you’re in your own little bubble. What we find is the use of smartphones and its activation of private self-focus is really unique to a personal device,” Sela said. By Halle Burton 

Richard G. Cuming Appointed Chief Operating Officer of ChristianaCare

(WILMINGTON, Del. – June 26, 2023) Richard G. Cuming, Ed.D., MSN, RN, NEA-BC, FAAN, has been named ChristianaCare’s chief operating officer (COO). Cuming has been serving as interim COO since the beginning of this calendar year. He joined ChristianaCare in 2016 as the system’s first Chief Nurse Executive. In his role as COO, Cuming oversees the delivery of efficient and fiscally responsible system operations. He also works with other leaders to ensure high-quality and safe patient care. “Ric has been an invaluable asset to ChristianaCare over the past seven years, especially in navigating the many challenges of the COVID-19 pandemic” said Janice E. Nevin, M.D., MPH, ChristianaCare president and chief executive officer. “As leader of our extraordinary, Magnet®-designated nursing staff and president of ChristianaCare HomeHealth, he has improved the lives of patients and caregivers alike. I look forward to him flourishing in this new role.” Prior to coming to ChristianaCare, Cuming oversaw the operations and strategic direction of nursing services, perioperative and emergency services at Einstein Medical Center Philadelphia, Einstein Medical Center Elkins Park, MossRehab, Einstein Center One and Willowcrest, a skilled nursing center. Ric also previously worked at Jackson Health System in Miami as senior vice president and chief nursing executive, and he served as senior vice president and chief administrative officer at Jackson South Community Hospital. Cuming serves on the board of directors of the DAISY Foundation and board of trustees of the Association of Perioperative Registered Nurses Foundation. He was inducted into the American Academy of Nursing and is an alumnus of both the Robert Wood Johnson Foundation Executive Nurse Fellowship Program and the Wharton School of Business General Management Program. Cuming earned his diploma of collegial studies in nursing at John Abbott College in Montreal, his Bachelor of Science in nursing from the University of Ottawa, his Master of Science in nursing at the University of Miami and his doctorate in adult education and human resource development with a minor in advanced nursing administration from Florida International University.