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Coca-Cola Rebrand

Are the cola wars back on? Will a global rebrand help Diet Coke get back on top as international sales fizzle and fade? Goizueta Business School’s Ryan Hamilton is an expert on all types of consumer behavior. He’s available to help explain the important role branding and image play in major markets. Source:

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Crisis Leadership

Erika James, Dean of the Goizueta Business School, studied at the University of Michigan and is a renowned researcher and speaker on the topic of Crisis Leadership -- What went wrong in Flint? Source:

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Volkswagen Emissions Scandal

Janet Healy is available to comment on the Volkswagen emissions cheating. Prentice Director of the Ethics Unwrapped program and chair of the Business, Government and Society department at Insights Consulting. Statement from Prentice: "The wages of sin should be clear to VW. In light of the emissions scandal, its market cap dropped more than $17b, it had to set aside another $7.3b to face future fines and penalties, and its attempt to make new headway into the American market has surely been substantially delayed if not defeated altogether." Source:

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Our experts provide insights on key changes in the budget that will affect Canadians including: - Registered Retirement Income (RRIF) - Tax Free Savings Accounts (TFSA) - Family Tax Credit and EI Compassionate Care Benefits. The 2015 Federal Budget was released late Tuesday afternoon. We've summarized some of the key highlights of this 528 document to help you understand how this budget effects you and your business. Click below to see our managing partner Michael Burch's interview with 580 CFRA News Talk Radio. Source:

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Carnegie Mellon University's experts are available to comment on the findings of a new study by the Queensland University Business School to discover the cognitive biases underlying "rational" decision making processes... Source: