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Veterinary deal would increase UK agrifood exports to EU by more than a fifth, research shows
A veterinary deal would increase agri-food exports from the UK to the EU by at least 22.5%, say researchers Agri-food exports overall are worth £25 billion to the UK economy, but the two years since the new trading rules were put in place have seen a fall of 5% in exports to the EU from 2019 levels, during a period where the sector has otherwise grown. Team from Aston University and University of Bristol have analysed trade deals and export figures worldwide to estimate impact of a new veterinary deal on UK–EU exports A veterinary deal with the European Union could increase UK agricultural and food exports by over a fifth, according to new research. The team, from Aston University’s Centre for Business Prosperity and the University of Bristol, analysed the agricultural and veterinary aspects of trade deals around the world to estimate their impact on exports. They then modelled the potential impact of different types of agreement on UK exports to the EU. Veterinary Agreements specifically focus on regulations and standards related to animal health and welfare, as well as to the safety of animal-derived products such as meat, dairy, and seafood. They aim to align, harmonise, or recognise veterinary requirements and certifications, and reduce the number of inspections between countries to facilitate the safe and efficient trade of live animals and animal products. The EU–UK Trade and Cooperation Agreement (TCA), implemented in January 2021, eliminates tariffs and quotas but does not remove non-tariff barriers to trade. These can be particularly burdensome for agricultural and animal-derived food (agri-food) exports, involving complex rules and requirements, production of extensive documentation and veterinary checks. The UK agri-food sector is a cornerstone of the UK economy, with exports worth £25 billion and employing 4.2million people. Although the sector is growing overall, exports to the EU shrank in 2022 by 5% compared to 2019, in part due to the new trade arrangements. This has led to calls for an EU–UK veterinary agreement from business and agri-food organisations, including the Confederation of British Industry, British Chambers of Commerce, UK Food and Drink Federation, Chartered Institute of Environmental Health and British Veterinary Association. Analysing data from the World Bank on 279 trade agreements and export statistics from over 200 countries, the researchers found that shallow agreements, that went little further than provisions already covered by World Trade Organisation (WTO) rules, had significant negative impacts on agri-food exports. However, where trade agreements went beyond WTO provisions to include more commitments on sanitary and phytosanitary (SPS) measures (which aim to protect countries against risks relating to pests, diseases and food safety) and were legally enforceable, they had a robust, positive impact on exports, particularly exports of animal products and food. Applying this to the UK–EU relationship, the team estimate that a veterinary agreement that went beyond the existing TCA provisions would increase agri-food exports from the UK to the EU by at least 22.5%. Imports from the EU would also increase by 5.6%. In the 203 countries studied for the research, positive effects of deep trade deals that included provisions on agriculture took between 10 and 15 years to manifest. But the UK might not have to wait so long, according to report co-author Professor Jun Du, Director of Aston University’s Centre for Business Prosperity. “There is no blueprint out there that mirrors the UK–EU relationship. Most veterinary agreements are agreed as part of a trade deal between countries that haven’t previously had close alignment and it takes a while for the benefits to take effect. “Until recently, the UK had frictionless agri-food exports to the EU, so it’s possible that a supplementary veterinary agreement to reduce some of the frictions created by Brexit could allow trade that previously existed to pick up again quite quickly.” However clear the economic arguments, the legal and political barriers to a veterinary agreement still remain. The researchers address these in their report, suggesting that the best format for the additional measures would be as a supplementary agreement to the TCA. The key question for the UK government in negotiating such an agreement would be what the EU demanded in return. “The closest model is the EU-Swiss relationship, which sees Switzerland largely follow EU law,” said report co-author from the University of Bristol, Dr Greg Messenger. “That’s unlikely to be an option for the UK. As we wouldn’t expect to eliminate all paperwork, we could both agree that our rules meet each other’s standard for phytosanitary protection. As most of our rules are still essentially the same as the EU, that wouldn’t require any major change, though we’d have to agree a greater level of coordination in relation to the development of new rules.” The report was written jointly by Professor Du, Dr Messenger and Dr Oleksandr Shepotylo, senior lecturer in economics, finance and entrepreneurship at the Centre for Business Prosperity, Aston Business School.

The event is aimed at supporting businesses in applying for the 2025 King’s Award for Enterprise The masterclass will feature presentations from the West Midlands Lieutenancy How to be a winner will be held on Friday 10 May 2024. The Centre for Research in Ethnic Minority Entrepreneurship (CREME) at Aston University is to host a special masterclass to encourage and support companies to apply for a prestigious business award. The King’s Awards for Enterprise are for outstanding achievement by UK businesses in the categories of innovation, international trade, sustainable development and promoting opportunity through social mobility. The event, How to be a winner, will be held on Friday 10 May 2024 from 15:00 to 17:00 BST at Aston University’s headquarters in John Cadbury House in Birmingham. CREME, in collaboration with the West Midlands Lieutenancy, is hosting this masterclass to guide businesses through the application process and share insights from previous award winners. Applications for the 2025 King’s Award for Enterprise open in May 2024. Organisations who receive a King’s Award are presented with the award at their company by one of The King’s representatives, a Lord-Lieutenant, are invited to a Royal reception, able to fly The King’s Awards flag at their main office, use the emblem on their marketing materials and are given a Grant of Appointment (an official certificate) and a commemorative crystal trophy. The awards are valid for 5 years. The masterclass will feature a presentation by the West Midlands Deputy Lieutenants’ John Wood and Tom Westley, who will provide a detailed overview of the application process. Additionally, attendees will have the opportunity to hear firsthand from past winners about their journey to success and the tangible benefits derived from winning a King's Award for Enterprise. Professor Monder Ram OBE DL, director of CREME, said: “The King's Award for Enterprise is without a doubt the most prestigious accolade that any UK company can receive. The boost to your business, particularly internationally, and to company morale is immense. “I encourage West Midlands-based businesses to join us for this insightful event which will be an excellent opportunity to learn from industry experts and gain valuable knowledge on how to position your business for success.” The masterclass is free to attend and interested parties can register their interest here. Eligibility for the categories can be checked here.

Aston Business School postgraduate team reaches final of global business simulation competition
Hein, Hussein and Shristi The Universities Business Challenge Global Masters is a team-based business simulation event where participants act as a board of directors The competition offers postgraduate students the opportunity to develop the skills needed for the working world The Grand Final will take place in Southampton on Friday 26 April 2024. A team of postgraduate students from Aston Business School has secured a spot in the Grand Final of the Universities Business Challenge (UBC) Global Masters competition. The competition is a team-based business simulation that provides participants with the opportunity to act as a board of directors who have taken responsibility for improving the performance of a company. Team 'GJ1' from Aston Business School, comprising Hussein Mohammedali Rangoonwala (MSc International Business), Hein Htut Tin (MSc Investment Analysis) and Shristi Shrestha (MSc Investment Analysis), with the guidance of their staff mentor Adriana Braje demonstrated exceptional performance throughout the competition's qualifying rounds. The competition offers postgraduate students a unique opportunity to develop the skills that they will need when moving into the working world and consists of 80 teams, drawn from a wide range of UK and Irish universities. Adriana Braje, a teaching fellow in marketing at Aston Business School, said: “I'm feeling really proud as a mentor seeing my students reach the final of the UBC competition. “Their dedication and teamwork have been outstanding, and I'm excited to see them shine even brighter in the final round.” Professor Zoe Radnor, Pro Vice-Chancellor and Executive Dean for the College of Business and Social Sciences at Aston University, said: “I am pleased to see our students excel on a global platform like the UBC Global Masters competition. “This accomplishment reinforces our position as a leader in business education and highlights the calibre of talent nurtured at Aston Business School, which is commitment to academic excellence and competitive spirit. “It reflects our commitment in our Aston 2030 strategy to ensuring our students are ready for work and life. “I wish the team all the best of luck for the final.” The Grand Final will take place in Southampton on Friday 26 April 2024.

Aston University MBA programmes excel in global Eduniversal Rankings
The Aston Online MBA has been placed 1st in the UK and 24th in the world in the Part-Time MBA rankings The full-time MBA was ranked 4th in the UK and top 20 position in Europe The Eduniversal rankings provide a comprehensive evaluation of Masters and MBA programmes across the globe. Aston University has seen success in the latest Eduniversal rankings, with two MBA programmes securing positions in the global or European top 25. The Aston Online MBA has been placed 1st in the UK and 24th in the world in the Part-Time MBA rankings. The full-time MBA was ranked 4th in the UK and secured a top 20 position (19th) in Europe. It is the latest global accolade for Aston Business School, which is part of an elite group of global business schools that hold the gold standard of ‘triple-crown’ accreditation from AACSB, AMBA and EQUIS, having risen to 66th in the world in the 2024 QS World Subject rankings for business and management studies. Additionally, the MSc Entrepreneurship & International Business has climbed to 25th in the world and 2nd in the UK, while the MSc in Supply Chain Management has risen to 37th worldwide and 2nd in the UK. The Eduniversal rankings provide a comprehensive evaluation of the top 5,820 Masters and MBA programmes, spanning 56 fields of study and covering 153 countries/regions across nine geographic zones, offering a comprehensive view of excellence in higher education globally. Annually, over 20,000 postgraduate programmes from around the globe undergo evaluation. The rigorous assessment process involves collaboration with representatives from leading academic institutions worldwide, alongside 5,000 international recruiters and 100,000 current or recent graduates from these programmes. Professor Aleks Subic, Vice-Chancellor and Chief Executive of Aston University, said: “These latest rankings underscore Aston University’s ongoing commitment to excellence and are a testament to the dedication and hard work of our outstanding staff, students and stakeholders. “It is just the latest in a series of external accolades recognising our success, following the recent announcement of our success in the 2024 QS World Rankings by Subject, which placed business and management studies in the top 8 in the UK and 66th in the world. “These achievements show our Aston 2030 Strategy in action and our dedication to providing an outstanding education for our students at world-leading standard.” Professor Zoe Radnor, Pro Vice-Chancellor and Executive Dean for the College of Business and Social Sciences at Aston University, said: “I am delighted to see the Aston Online MBA and full-time MBA recognised in these latest rankings. “We take pride in our programmes, which are consistently recognised by the world's most prominent rankings as being at the forefront of business education and accredited by AMBA. “We have a strong track record of MBA employability with our graduates going on to excel across the business sectors in companies across the world, and these rankings recognise the hard work of everyone at the University to make that happen.”

Covering 4/20? Our experts can help you see through the smoke | Media Advisory
As 4/20 approaches, the spotlight once again turns to the evolving landscape of marijuana legalization and its broader societal impacts. This annual observance not only marks a cultural moment for cannabis enthusiasts but also prompts discussions about the legal, economic, and public health implications of marijuana use in the United States. Here are key story angles for journalists to explore: Legalization efforts and state-by-state updates: Tracking the progress of marijuana legalization initiatives across the country and analyzing the legal frameworks governing recreational and medicinal cannabis use. Economic opportunities and challenges: Investigating the economic impact of the cannabis industry, including job creation, tax revenue generation, and business opportunities, as well as regulatory hurdles and market fluctuations. Social justice and equity in cannabis legalization: Examining efforts to address historical inequities in drug enforcement and incarceration through policies such as expungement, social equity programs, and community reinvestment. Public health and safety considerations: Assessing the health effects of marijuana use, the regulation of cannabis products, and efforts to mitigate potential risks such as underage consumption and impaired driving. Cannabis culture and mainstream acceptance: Exploring the evolving perceptions of marijuana in society, including trends in consumption habits, cannabis tourism, and its portrayal in media and popular culture. International perspectives on marijuana policy: Comparing approaches to marijuana legalization and regulation in other countries and evaluating lessons learned for U.S. policymakers and stakeholders. Connect with an Expert about Marijuana in America: For journalists with questions or looking to cover the streaming wars? here is a select list of experts. To search our full list of experts visit www.expertfile.com Robert Mikos Professor of Law · Vanderbilt University Michael Ostrowsky Professor of Sociology · Southern Utah University Jennifer Whitehill Associate Professor of Health Policy and Management · University of Massachusetts Amherst Daniele Piomelli Distinguished Professor · UC Irvine Almut Winterstein Distinguished Professor · University of Florida Photo Credit: Dylan Mullins

Who’s winning the streaming wars?| Media Advisory
Netflix has it's Q1 results out today and all eyes are on the streaming industry. The battle for dominance in the streaming industry continues to intensify, shaping the way audiences consume entertainment and influencing the future of media consumption. As major players vie for subscribers and content rights, the outcome of the streaming wars has significant implications for consumers, content creators, and the broader entertainment landscape. Here are key story angles for journalists to explore: Market analysis of streaming platforms: Examining the strategies and market performance of leading streaming services in terms of subscriber growth, revenue, and content offerings. Impact on traditional media and broadcasting: Investigating how the rise of streaming platforms is reshaping traditional television and movie distribution models, as well as advertising trends. Content wars and original programming: Delving into the competition among streaming services to produce exclusive and original content, including trends in genres, diversity, and production budgets. User experience and interface innovation: Exploring advancements in streaming technology, user interface design, and personalization features aimed at enhancing the viewer experience. Global expansion and regional competition: Analyzing the expansion efforts of streaming giants into international markets and the challenges they face in competing with local and regional players. Regulatory and antitrust implications: Considering the regulatory scrutiny and antitrust concerns surrounding the dominance of certain streaming platforms and their impact on competition and consumer choice. Connect with an Expert about Streaming: For journalists with questions or looking to cover the streaming wars? here is a select list of experts. To search our full list of experts visit www.expertfile.com Rahul Telang Trustees Professor and Program Chair · Carnegie Mellon University Donghee Yvette Wohn Associate Professor · New Jersey Institute of Technology Michael D. Smith Professor · Carnegie Mellon University Karen Shackleford, Ph.D. Doctoral Faculty - Media Psychology · Fielding Graduate University Stephen J. Andriole, PhD Thomas G. Labrecque Professor of Business Technology | Villanova School of Business · Villanova University Photo Credit: Venti Views

Aston University pharmaceutical spin-out company shortlisted in life sciences industry awards
MESOX is a spin-out from the pharmaceutics group at Aston Pharmacy School The company partners with pharmaceutical and biotechnology companies to bring challenging therapeutics to market It has been shortlisted in the Medilink Midlands Awards 2024. A spin-out company from Aston University’s pharmaceutics research group has been shortlisted for a life sciences industry award. The Medilink Midlands Awards aim to showcase the very best collaborations between industry, academia and the NHS across the Midlands. The company, MESOX, founded by Dr Ali Al-Khattawi, a lecturer in pharmaceutics at Aston Pharmacy School, is competing in the Start-Up category for newly established companies that show a promising future. With in-depth expertise in particle engineering for drug delivery and pharmaceutical spray drying, MESOX uses IP-protected carriers to improve the bioavailability and efficacy of pharmaceuticals, partnering with pharmaceutical and biotechnology companies to bring challenging therapeutics to market. Medilink Midlands provides specialist business support to boost the region’s economic output from the life sciences industry. Working alongside the Midlands Engine and other strategic alliances, it helps stimulate additional and value-added growth of the Midlands as a prosperous community for life sciences. The awards winners will be announced at a ceremony taking place on Thursday 9 May at the Athena in Leicester. To celebrate Medilink Midlands’ 20th year anniversary of delivering business support, one finalist will be announced as the 2024 ‘Winner of all Winners’ and presented with a £5,000 prize for innovation development. Dr Ali Al-Khattawi, founder and CEO of MESOX, said: “We are excited to be nominated as a finalist for this award, which is a testament to the innovative research at Aston University that has led to MESOX and a great way to recognise the efforts of our team. “MESOX is expediting the development of life-saving therapeutics through cutting-edge carrier technologies. Our vision is to be a leading research-based pharmaceutical company in the Midlands one day and we hope this opportunity brings us a step closer to this goal.” Luke Southan, technology transfer manager at Aston University, said: “Aston University’s School of Pharmacy has always been a hotbed of innovation and entrepreneurship. This is most often seen through our many students who end up running their own independent pharmacy stores, but it is also the school that has created the most Aston spinouts. “MESOX is the latest example of this, and it is a company that is on track to be generating significant revenue and region impact over the next five years. This award nomination evidences the potential the company has to offer.”

Major League Baseball celebrates Jackie Robinson Day | Media Advisory
Today professional baseball commemorate Jackie Robinson Day, where the league, players and fans across the world not only honor a baseball legend but also celebrate a pivotal moment in the ongoing struggle for racial equality and social justice. This day marks Robinson's historic debut in Major League Baseball on April 15, 1947, breaking the sport's color barrier and paving the way for future generations. Beyond its significance in sports history, Jackie Robinson Day serves as a reminder of the enduring impact of one individual's courage and determination in challenging systemic racism. Key story angles for journalists to explore include: Legacy of Jackie Robinson: Reflecting on his contributions to sports and civil rights activism. Continuing fight for racial equality in sports: Examining current initiatives and challenges in promoting diversity and inclusion. Impact of Robinson's legacy beyond baseball: Exploring his influence on other fields such as business, politics, and social activism. Diversity in Major League Baseball today: Assessing progress and remaining barriers for minority players and personnel. Educational initiatives inspired by Jackie Robinson: Highlighting programs that use his legacy to teach lessons of tolerance, resilience, and leadership. Intersection of sports and social justice: Investigating how athletes and sports organizations continue to advocate for change on and off the field. Connect with an Expert about Jackie Robinson For journalists with questions or looking to cover the history of Jackie Robinson and how he changed the game, here is a select list of experts. To search our full list of experts visit www.expertfile.com Curt Smith Senior Lecturer · University of Rochester Christopher Philips Associate Professor · Carnegie Mellon University Michael Lewis Professor of Marketing· Emory University, Goizueta Business School Mark Feinsand Sports Reporter · New York Daily News Photo Credit: The New York Public Library

Major UK tile company joins up with Aston University to digitise for the future
Shropshire-based Craven Dunnill has been in business for over 150 years The company will work with the University through a Management Knowledge Transfer Partnership (mKTP) It will streamline and digitise its warehouse processes and practices as part of a long-term growth plan. The UK’s longest-operating manufacturer, supplier and importer of ceramic tiles has joined forces with Aston University in a Management Knowledge Transfer Partnership (mKTP). Shropshire-based Craven Dunnill, which has been in business for over 150 years, has a large and complex supply chain, both of finished tiles and of the raw materials for manufacturing. Its customers are consumers, merchants, property developers, bathroom and kitchen retailers, in addition to architectural and building communities. A KTP is a three-way collaboration between a business, an academic partner and a highly qualified researcher, known as a KTP associate. The UK-wide programme helps businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills. Aston University is a sector leading KTP provider, with 80% of its completed projects being graded as very good or outstanding by Innovate UK, the national body. An mKTP focuses specifically on increasing effectiveness and improving results through better management practices. The company wants to fully streamline and digitise its processes and practices, including ordering, purchasing, stock and warehouse management, as well as delivery planning and sales tracking. It would also see the company’s different business divisions integrated. Developing an accurate real-time warehouse management system is a key part of the project as, currently, different production batches vary slightly in colour and size, making it crucial not to mix them when fulfilling orders. The company is working with Aston University’s Professor Ben Clegg and Dr Gajanan Panchal (academic lead and supervisor) from Aston Business School. Professor Clegg, a professor of operations management, has pioneered a successful methodology called Process Oriented Holonic Modelling (PrOH Modelling), a way of fully engaging employees in organisational change using systems modelling and storyboarding, that will be used to help Craven Dunnill’s employees to guide and implement new processes. Dr Panchal specialises in logistics and supply chain management, including warehouse management and optimisation. He uses a variety of approaches to comprehend and analyse problems with warehousing operations. Completing the team in the KTP associate position is Dr Olanrewaju Sanda, who has started analysing the issues in the warehouse including the data around inventory accuracy and stock selection. Working closely with management and the Aston University team, he will digitalise operational systems. Part of this will include building a digital dashboard to represent the factory and move it towards a ‘digital twin’. Simon Howells, CEO of Craven Dunnill, said: “Although the mKTP is for two years, we don’t see it as a finite project. It will improve our pace of change and our developmental dynamism. Our supply chains and processes are complex, and we know getting the best advice and expertise is going to be really crucial for the long-term growth of the company.” Professor Ben Clegg said: “We’ve been using the PrOH modelling approach in various forms for several research projects. The more people we can involve, the more successful the project tends to be. I think the company was interested in our unique combination of our knowledge of digital technologies, logistics and our expertise in organisational change.” Olanrewaju Sanda said: “The warehouse is the heartbeat of the company – everything flows in and out of there. If we can solve the high-level problems at the warehouse, it will trickle down to everything else and leave the company in the best possible position for the future.”

East or West – who holds the key to our collective future? Public lecture
Professor Jun Du is an applied economist with a keen interest in economic thinking, policy and business strategy Her lecture will examine the differences between Eastern and Western economic models It will take place at Aston Business School on Wednesday 24 April 2024. An influential professor of economics and expert in global trade will be giving an inaugural public lecture at Aston Business School on Wednesday 24 April 2024. Professor Jun Du is an applied economist with a keen interest in economic thinking, policy and business strategy. Her research looks into the drivers and obstacles to boosting productivity and economic growth from the perspectives of individuals, firms, industries, regions and nations. Her lecture, East, West, which is best? - State, Market and the Return of Industrial Policy, promises to be an engaging narrative journey through the contrasting economic development experiences of Eastern and Western countries. Leveraging her extensive research and personal insights, Professor Du will delve into the complex dynamics between state, policies and the twin engines of growth – entrepreneurship and innovation. Professor Du said: “With the backdrop of global challenges, technological upheavals and pressing environmental crises, we find ourselves pondering on the critical question ‘East, West: who holds the key to our collective future?’ “In my lecture I will not just be looking at the differences, but also the strengths and lessons each brings to the table in our quest for sustainable progress and shared prosperity. We will delve into the landscape of economic governance with the formidable powers of the state, the market and entrepreneurs in conflict and convergence, collectively shaping the industries of the future. “This lecture seeks to spark a conversation that encourages innovative approaches to economic governance, with the goal of ensuring lasting prosperity for generations to come. “This is an invitation to change the world. I hope to see you there.” This lecture is free of charge and open to all to attend either in person or online. Places must be booked in advance. You can sign up for this hybrid public lecture here.


