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ChristianaCare Launches a New Speakers Bureau: Is This the Future of Healthcare Communications?
Only just a few months after their win of an IABC Gold Quill Award (shared with ExpertFile), the ChristianaCare healthcare communications and digital team has once again made major moves to make their organization even more accessible to the community with the launch of their new ChristianaCare Speakers Bureau. As one of the leading healthcare systems in the United States, Delaware based ChristianaCare is home to a wide variety of medical experts. Now live, the ChristianaCare Speakers Bureau features 80 experts who are currently available for speaking engagements on a wide variety of health topics including: Aging and Senior Health, Cancer, Children’s Health, COVID-19, Diabetes, Pregnancy and Childbirth. Sports Medicine, Stroke, Weight Management and Women’s Health. Designed with the ExpertFile platform, the ChristianaCare Speakers Bureau provides easy discovery and access to experts, including their biographies, downloadable photographs, samples of past presentations, languages spoken and more. The site can be viewed here. Screenshot from the new ChristianaCare Speakers Bureau launched Aug. 2023. The site provides easy discovery and access to experts, with the ability to search by topics and keywords. Detailed profiles for experts include biographies, downloadable photographs, samples of past presentations, languages spoken and more. How a Speakers Bureau boosts thought leadership A Speaker's Bureau is an initiative within an organization that assembles a team of expert speakers who can represent the organization and speak authoritatively on its behalf. While media appearances are often the core focus for experts in organizations, a Speakers Bureau opens up additional opportunities to speak at events such as in-person conferences, webinars, podcasts. Speakers ideally represent a diverse group of professionals from within the organization, and can share their knowledge, insights, and experiences on a range of topics relevant to the organization's mission, values, and field of work. Through event appearances, these experts help to enhance the organization's visibility, foster community engagement, and solidify the organization's reputation as a thought leader in its field. Speakers Bureaus provide effective and efficient way to promote the organization's initiatives, achievements, and viewpoints to the wider public. Creating New Connections Between Experts and the Community Following a string of successes that followed the launch of their ChristianaCare Experts site that resulted in major increases in national media coverage and SEO performance, the formation of a Speakers Bureau was a smart move that will further extend the reach of the ChristianaCare brand. Events provide an excellent way to connect meaningfully with a wider audience to help ChristianaCare make progress on key goals such as delivering effective community health education and improving healthcare equity. “At ChristianaCare, our mission of service to the community includes a commitment to provide timely, accurate health information so that people can make informed decisions about their health,” said Karen Browne, vice president of marketing and communications. “Through our new speakers bureau, we’ve expanded our capacity to meet these needs in the community.” The Benefits of a Speakers Bureau Given the fragmentation of traditional media channels and the massive growth in events such as webinars and podcasts, Speakers Bureaus are fast gaining popularity as a proven way to personify your organization and build a stronger connection to your brand. So far the ChristianaCare Speakers Bureau appears to be off to a solid start. "We had a huge response to our media release when we launched earlier this week and in the first day alone we had multiple organizations sending speaking opportunities for our medical experts. We're also seeing a great response internally as more of our experts requested to join the Speakers Bureau once it went live," said Hiran Ratnayake, Senior Manager of Media Relations at ChristianaCare who played a key role in developing the Speakers Bureau with his colleagues Shane Hoffman, Communications Director and Tom Hendrich - Senior Digital Content Editor at ChristianaCare. Is a Speakers Bureau Right For Your Organization? Here are some key benefits to consider in determining if a speakers bureau makes sense for your organization: Bolsters Community Engagement: An active Speaker's Bureau helps create a bridge between your organization and the community you serve. Promotes Diversity and Inclusion: A Speaker's Bureau offers an exciting opportunity to showcase the diverse voices and unique experiences within your organization. Enhances Organizational Visibility: The increased exposure at events can lead to greater recognition in the industry, more opportunities for collaborations, and ultimately, a wider reach for your healthcare services. It also is a proven way to boost SEO pagerank and domain authority in search engines and also provides a lot of additional content for your social channels. Develops Professional Skills: For healthcare professionals who participate, a Speakers Bureau offers an excellent opportunity to develop public speaking skills, foster leadership abilities, and establish themselves as thought leaders in their respective fields. Facilitates Knowledge Sharing: A Speaker's Bureau cultivates a more dynamic learning environment, which can lead to new ideas, innovations, and improved patient care within your organization. Strengthens Crisis Management Readiness: Having a pool of trained speakers ready to contribute can be incredibly beneficial in times of crisis. These professionals can help your communications team more effectively communicate critical information to the public, media, and other stakeholders. Enhances Employee Engagement: Employees who are given the opportunity to share their knowledge and represent their organization publicly, often feel more valued and invested in their work. Going Beyond the Walls of Your Medical Facility In the constantly evolving world of healthcare, accurate and timely information is critical to informed patient decisions and effective treatments. Organizations such as ChristianaCare understand that their role as a prominent healthcare system is to deliver information that extends beyond their immediate medical responsibilities. It’s simply no longer adequate to provide care within the walls of a medical facility. Today there is a critical demand for a more engaged approach, requiring hospitals and healthcare systems to leverage their in-house expertise for community education. A more informed community, armed with knowledge, which can make empowered decisions about their healthcare. While the public has an abundance of medical information at their fingertips, to help them participate more actively in their healthcare, much of the information found on social media today often lacks clarity, context, and credibility, leading to confusion and misinterpretations. Healthcare experts, leaders, and executives can play a pivotal role in dispelling myths and offering credible, evidence-based insights. An engaged, approachable healthcare professional is a reassuring sight, reinforcing the community’s faith in the system. It’s a win-win for these experts and the healthcare institution they represent. And most importantly it's a win for the communities they serve, as people identify potential health issues earlier, adopt healthier lifestyles, and reduce emergency hospital visits. This puts less burden on the region’s healthcare system, and better utilizes resources to reach a broader audience. After all, healthcare is not just about curing the sick; it’s about educating, engaging, and empowering the community for a healthier future. Congratulations to the entire team at ChristianaCare for creating such a valuable resource for your community. And thank you for letting us be a part of this exciting journey.
The Role of Artificial Intelligence in Customer Experience
Gaurav Jain, assistant professor of marketing at the Rensselaer Lally School of Management, examines how individuals make judgments, estimates, and decisions in the absence of complete information. Previously, Jain served as the chief marketing advisor at multiple firms. Below are his thoughts on the impact of artificial intelligence (AI) on customer experience. Voice of the Customer In today's hyper-connected world, the voice of the customer (VoC) is louder and clearer than ever. But how do we sift through this cacophony to understand what our customers are really saying? Enter AI. It's revolutionizing the way customer experience teams handle VoC programs, and as a marketing leader, I find this incredibly exciting. Take direct customer feedback, for example. We're no longer just collecting survey responses and storing them in a database for quarterly review. AI algorithms, particularly those using natural language processing, are helping us instantly categorize and prioritize this feedback. Imagine an e-commerce platform that can immediately flag a customer's mention of "late delivery" in a post-purchase survey. That's not just efficient; it's customer-centric. But what about the things customers are saying when they're not directly talking to us? That's where AI-driven sentiment analysis comes in. These tools can scan social media, forums, and review sites to gauge the sentiment behind a customer's words. I've seen hotel chains use this technology to monitor travel forums and review sites. If a guest mentions "noisy rooms," even without lodging a direct complaint, the brand can proactively look into soundproofing solutions. Then there's inferred feedback, the kind you get by reading between the lines. AI can analyze customer behavior, like frequent page visits without conversion or cart abandonment, to suggest what might be going wrong. For instance, an online fashion retailer could use AI to figure out why a particular dress gets a lot of views but few purchases. Maybe it's the sizing, maybe it's the price, but the point is, you get to know without having to ask. And it doesn't stop at gathering feedback. AI is helping us turn this raw data into actionable insights. We can predict future behavior, like churn rates, based on past feedback. This allows us to be proactive rather than reactive, which is a game-changer in customer experience management. Finally, let's talk about what happens after we've gathered all this feedback. AI is ensuring that every customer who takes the time to share their thoughts receives an immediate and appropriate response. Chatbots can handle common queries or concerns, making the customer feel heard and valued right away. So, from the perspective of a marketing leader, it's not just about the efficiency that AI brings to VoC programs. It's about the opportunity to deepen our connection with customers. By truly understanding their words, their sentiments, and even their behaviors, we can craft experiences that resonate on a human level. And in a world that's increasingly digital, that human touch is what sets a brand apart. Customer Service It's truly intriguing to observe how AI is weaving its way into the customers’ experience. Online, chatbots are making waves. Chatbots are not just digital tools; they're our first point of contact, bridging the gap between brands and consumers. However, there was always the question of accuracy versus efficiency while managing these chatbots – AI has answered that question. AI chatbots provide real-time yet accurate assistance, making the digital shopping journey feel more interactive. Companies can reduce customer dropout while avoiding the expense of managing a large human customer service team. AI is revolutionizing phone-based customer service as well. Voice recognition allows natural language processing for easier navigation, while predictive analysis anticipates caller needs based on their history. Enhanced personalization means customers no longer repetitively provide account details, and emotion detection aids in gauging caller mood. The result? Reduced wait times, more efficient interactions, and a significantly improved telephonic customer experience. In essence, AI is bridging the gap between technology and human touch in the retail world, making our interactions with brands more meaningful and personalized. Again, companies can do this in a cost-effective manner. Jain is available to speak with media - - simply click on his icon now to arrange an interview today.
Hospital at Home: Understanding How It Works
As the ChristianaCare Hospital Care at Home program grows, we see the benefits of improving the way we deliver care to our patients. With each patient we care for, we are reminded that a big part of recuperating and getting better is not just physical but mental and emotional. Being home allows patient to visit with loved ones, cuddle with pets and sleep in their own bed. It also helps our health care providers better understand a patient’s living environment, making it possible for us to provide the individual services they need. Q. What is hospital care at home? A. I think of a virtual hospital as three components: a command center, technology and in-home care. The command center is a 24/7, 365-day- a-week center staffed by physicians, nurses, advanced practice clinicians and patient digital ambassadors. This team of health care providers is tethered to patients in the home by way of our technology. We give our patients a tablet that lists their daily schedule so they know who to expect in their home and the time our health care providers will arrive. It also allows them to contact the command center at any time by pressing a button. When they do that, a nurse appears on the screen right away. Edwin Bryson Sr. said ChristianaCare made it easy to treat his diabetes complications from the privacy and comfort of his own home. With hospital care at home, he said, “all I do is hit the button and a nurse comes on to assist me with anything I need. It was 24-hour service here, just like I was in the hospital.” Technology also allows us to monitor patients’ vital signs at home as we would in the traditional hospital setting. We use Bluetooth technology to upload that information into the electronic medical record. In-home care is made up of a team that goes into the home to deliver the services that a particular patient needs. This includes radiology (X-rays and ultrasound), blood tests, intravenous medications, physical therapy, occupational therapy and more. A licensed professional, such as a nurse, also visits the patient at home at least twice a day. Q. Who is eligible for hospital care at home? A. There are requirements for participation. Patients need to live within 25 miles from our Delaware hospital campuses which are in Newark and Wilmington. We also are looking for patients that meet our acute, inpatient level of care. So if they’re in observation status, for example, they wouldn’t be a good candidate. We also need patients who don’t require continuous monitoring: If a patient has telemetry monitoring or if they’re in the intensive care unit or a step-down unit, they would not be a good candidate. Our team works every day with caregivers at both Delaware hospitals to identify patients who would benefit from hospital care at home. Q. What are common sicknesses that can be treated at home? The first 20 patients we admitted into this program had 20 different diagnoses. But after treating more than 500 patients, the most common diagnoses that we see are cellulitis, sepsis, pneumonia, chronic obstructive pulmonary disease (COPD) exacerbation and congestive heart failure. Hospital at home may not be the solution for all patients, but in many cases it can help patients get better quicker and in a place where they most feel comfortable. As ChristianaCare strives for greater access to care, home may be where the health is.
From August 2022 to May 2023, Georgia Southern University’s Day1Access program helped students save more than $1.7 million by providing digital course materials, in lieu of traditional textbooks, at a reduced cost. In total, students have saved more than $4.2 million in required course materials costs since the program’s inception in 2019. “The cost of higher education is a major concern for all students and their families, and this is just one way Georgia Southern is trying to lower the financial burden for them,” said Provost and Executive Vice President of Academic Affairs Carl Reiber, Ph.D. “Day1Access is beneficial not only for the cost savings for students but is also a way for students to gain access to educational materials, no matter where they’re studying.” The University Store partners with Willo Labs to provide the digital course materials. Once purchased, the materials are available through Folio via students’ My.GeorgiaSouthern.edu accounts. “University Store’s focus is always on providing students with guaranteed service and ensuring they have what they need to be successful at Georgia Southern,” said Derick Robertson, director of Georgia Southern’s Retail Services. “Our Day1Access program is growing with over 418 courses using the program and over 17,800 students participating in spring 2023. As our Day1Access program grows, we look forward to continuing our partnership with Willo Labs and ensuring equitable access to course material for all students becomes a campus standard.” Interested in knowing more? Simply connect with Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
ChristianaCare Chief Information Security Officer Anahi Santiago Receives Prestigious Routhy Award
ChristianaCare Chief Information Security Officer Anahi Santiago, EMBA, CISM, has been recognized with the Routhy Award, which honors one cybersecurity professional each year who delivers a profound impact within health care and the information security profession. Health-ISAC awards the Routhy. The organization is a global, member-driven non-profit that offers health care stakeholders a trusted community and forum for coordinating, collaborating and sharing vital physical and cyber threat intelligence and best practices with each other. “Anahi is a one-of-a-kind CISO,” said Randy Gaboriault, MS, MBA, chief digital and information officer and senior vice president at ChristianaCare. “Deeply committed to information security, Anahi shares her wide breadth of experience and knowledge with peers throughout the country as a gifted speaker, mentor and content expert. She is expert in the field of cybersecurity. “Through her deep commitment to patient safety and information security she has led the implementation of some of the most progressive cybersecurity safeguards within ChristianaCare. This is a well deserved recognition and we are thrilled to see Anahi receive this prestigious award.” Santiago is recognized as one of the nation’s foremost cybersecurity experts. With over 20 years in Information Technology, Santiago has extensive experience in areas of cybersecurity, privacy, regulatory compliance, program management and infrastructure services. “We are so pleased to have the opportunity to recognize Anahi for her years of leadership and selfless contributions to the community of Health-ISAC, affiliated associations, and the health care sector,” said Denise Anderson, Health-ISAC president and CEO. “She has been instrumental in sharing with her peers, participating in initiatives, and mentoring others in the sector. She is absolutely deserving of the Routhy Award. Congratulations, Anahi, and thank you!” Santiago has overall responsibility for the organization’s information security program and strategic direction. She leads a team of high performing information security professionals in supporting ChristianaCare’s strategic initiatives. Santiago does this by partnering with the business leaders and managing risks, implementing policies and controls, and generating overall awareness. “For years, I’ve watched people that I admire receive this award,” Anahi Santiago said. “I want to credit this amazing Health-ISAC organization for advancing cybersecurity in health care, protecting patients and bringing cybersecurity professionals together to share, innovate and protect.”
Optical research illuminates a possible future for computing technology
Nathaniel Kinsey, Ph.D., Engineering Foundation Professor in the Department of Electrical and Computer Engineering (ECE), is leading a group to bring new relevance to a decades-old computing concept called a perceptron. Emulating biological neuron functions of the messenger cells within the body’s central nervous system, perceptrons are an algorithmic model for classifying binary input. When combined within a neural network, perceptrons become a powerful component for machine learning. However, instead of using traditional digital processing, Kinsey seeks to create this system using light with funding from the Air Force Office of Scientific Research. This “nonlinear optical perceptron” is an ambitious undertaking that blends advanced optics, machine learning and nanotechnology. “If you put a black sheet outside on a sunny day, it heats up, causing properties such as its refractive index to change,” Kinsey said. “That’s because the object is absorbing various wavelengths of light. Now, if you design a material that is orders of magnitude more complex than a sheet of black plastic, we can use this change in refractive index to modify the reflection or transmission of individual colors – controlling the flow of light with light.” Refractive index is an expression of a material’s ability to bend light. Researchers can harness those refractive qualities to create a switch similar to the binary 1-0 base of digital silicon chip computing. Kinsey and collaborators from the U.S. National Institute of Standards and Technology, including his former VCU Ph.D. student Dhruv Fomra, are currently working to design a new kind of optically sensitive material. Their goal is to engineer and produce a device combining a unique nonlinear material, called epsilon-near-zero, and a nanostructured surface to offer improved control over transmission and reflection of light. Kinsey’s prior research has demonstrated that epsilon-near-zero materials combine unique features that allow their refractive index to be modified quite radically – from 0.3 to 1.3 under optical illumination – which is roughly equivalent to the difference between a reflective metal and transparent water. While an effective binary switch, the large change in index requires a lot of energy (~1 milli-Joules per square centimeter). By combining epsilon-near-zero with a specifically designed nanostructure exhibiting surface lattice resonance, Kinsey hopes to achieve a reduction in the required energy to activate the response. The unique response of a nanostructure exhibiting surface lattice resonance allows light to effectively be bent 90 degrees, arriving perpendicular to the surface while being split into two waves that travel along the surface. When a large area of the nanostructure is illuminated, the waves traveling along the surface mix, where they interfere constructively or destructively with each other. This interference can produce strong modification to reflection and transmission that is very sensitive to the geometry of the nanostructure, the wavelength of the incident light and the refractive index of the surrounding materials. The mixing of optical signals along the surface can also selectively switch regions of the epsilon-near-zero material thereby performing processing operations. A key aspect of Kinsey’s work is to build nonlinear components, like diodes and transistors, that use optical signals instead of electrical ones. Transistors and other traditional electronic components are nonlinear by default because electrical charges strongly interact with each other (for example, two electrons will tend to repel each other). Creating optical nonlinear components is challenging because photons do not strongly interact, they just pass through each other. To correct for this, Kinsey employs materials whose properties change in response to incident light, but the interaction is weak and thus requires large energies to utilize. Kinsey’s device aims to reduce that energy requirement while simultaneously shaping light to perform useful operations through the use of the nanostructured surface and lightwave interference. The United States Department of Defense sees optical computing as the next step in military imaging. Kinsey’s work, while challenging, has potential to yield an enormous payoff. “Let’s say you want to find a tank within an image,” Kinsey said, “Using a camera to capture the scene, translate that image into an electrical signal and run it through a traditional, silicon-circuit-based computer processor takes a lot of processing power. Especially when you try to detect, transfer, and process higher pixel resolutions. With the nonlinear optical perceptron, we’re trying to discover if we can perform the same kinds of operations purely in the optical domain without having to translate anything into electrical signals.” Linear optical systems, like metasurfaces and photonic integrated circuits, can already process information using only a fraction of the power of traditional tools. Building nonlinear optical systems would expand the functionality of these existing linear systems, making them ideal for remote sensing platforms on drones and satellites. Initially, the resolution would not be as sharp as traditional cameras, but optical processing built into the device would translate an image into a notification of tanks, troops on the move, for example. Kinsey suggests optical-computing surveillance would make an ideal early warning system to supplement traditional technology. “Elimination or minimization of electronics has been a kind of engineering holy grail for a number of years,” Kinsey said, “For situations where information naturally exists in the form of light, why not have an optical-in and optical-out system without electronics in the middle?” Linear optical computing uses minimal power, but is not capable of complex image processing. Kinsey’s research seeks to answer if the additional power requirement of nonlinear optical computing is worthwhile given its ability to handle more complex processing tasks. Nonlinear optical computing could be applied to a number of non-military applications. In driverless cars, optical computing could make better light detection and ranging equipment (better known as LIDAR). Dark field microscopy already uses related optical processing techniques for ‘edge detection’ that allows researchers to directly view details without the electronic processing of an image. Telecommunications could also benefit from optical processing, using optical neural networks to read address labels and send data packets without having to do an optical to electrical conversion. The concept of optical computing is not new, but interest (and funding) in theory and development waned in the 1980s and 1990s when silicon chip processing proved to be more cost effective. Recent years have seen many advancements in computing, but the more recent slowdown in scaling of silicon-based technologies have opened the door to new data processing technologies. “Optical computing could be the next big thing in computing technology,” Kinsey said. “But there are plenty of other contenders — such as quantum computing — for the next new presence in the computational ecosystem. Whatever comes up, I think that photonics and optics are going to be more and more prevalent in these new ways of computation, even if it doesn’t look like a processor that does optical computing.” Kinsey and other researchers working in the field are in the early stages of scientific exploration into these optical computing devices. Consumer applications are still decades away, but with silicon-based systems reaching the limit of their potential, the future for this light-based technology is bright.
Aston Business School announces strategic partnership with ISACA
It will help ABS graduates optimise their career potential with industry leading credentials in cyber security and risk management Aston University’s Cyber Security Innovation Centre has gained ISACA Accredited Training Organisation (ATO) status The partnership forms an Academic Centre of Excellence (ACoE) at Aston Business School. The Cyber Security Innovation (CSI) Centre at Aston University has announced a strategic partnership and the formation of an Academic Centre of Excellence with the Information Systems Audit and Control Association (ISACA). It will provide an added value for ABS graduates through taking ISACA certifications to optimise their career potential. Dr Anitha Chinnaswamy, a senior lecturer in cyber security management at the CSI Centre at Aston Business School, said: “There is an acute shortage of skills in the cyber security sector and we are delighted to be leading the field of executive education of future professionals under the recognition of a Centre of Excellence.” The CSI Centre and ISACA UK Central Chapter have been working together for the past four years, with both parties being ISACA ATOs (Accredited Training Organisations) in their own right, delivering high quality virtual and face-to-face instructor-led training which is helping delegates to achieve exam success and benefit from network membership of over 170,000 cyber professionals world wide. ISACA UK Central celebrated its 30 year anniversary in 2023. Their instructors are working consultants, with a wealth of experience as chief information security officers (CISOs), risk managers and IT audit directors, bringing the topic to life using real examples and practical knowledge. Professor Zoe Radnor, Pro-Vice-Chancellor and Executive Dean of the College of Business and Social Sciences at Aston University, said: “Taking our executive education in the cyber security direction is a strategic priority as Aston University has positioned itself as leader in digital technologies. The CSI Centre of Excellence underscores this priority.” Professor Helen Higson, deputy dean of Aston Business School, said: “The CSI Centre academics are always forward looking at the new demands in education and have created a dynamic set of postgraduate offering highly relevant in the market.” Professor Aleks Subic, Chief Executive and Vice-Chancellor of Aston University, said: “In line with our 2030 strategy focused on establishing Aston University as a leader in digital innovation, the Centre of Excellence represents an important step towards making Aston University a sector leader in cyber security.”
Repeatedly seeing headlines of wrongdoing reduces perception of moral offense
A study recently published in Psychological Science reveals that when people repeatedly encounter headlines about corporate wrongdoing, they view the wrongdoing as less unethical and are more likely to believe the headlines are true. Social media can cause scandalous news to go viral in an instant, and the resharing of provocative headlines ensures people repeatedly encounter these scandals. To test the effects of this repetition on moral judgement, researchers at Vanderbilt Peabody College of education and human development and the London Business School sent text messages to study participants with news headlines about corporate misconduct. The study occurred over the course of 15 days as participants engaged in their daily routines. “We often think about social media and the current digital media landscape as increasing our anger and moral outrage, but in this case, repeated exposures to corporate wrongdoings actually made people slightly less outraged about the moral offense,” said Lisa Fazio, associate professor of psychology and human development. “When we repeatedly see news of the latest viral wrongdoing on social media, we often encounter it passively, at random times of the day, and while we might be distracted by other tasks. In our research, we show that even passing encounters can shape our thoughts and emotional reactions,” said Raunak Pillai, the study’s first author and a psychology doctoral student in Fazio’s Building Knowledge Lab. The researchers found that participants rated repeated headlines of wrongdoing as significantly less unethical than new headlines–a phenomenon known as the moral repetition effect–and that participants’ anger diminished when they encountered wrongdoings described in repeated headlines versus new headlines. The less anger they felt, the less unethical they judged the wrongdoing. Likewise, wrongdoings in repeated headlines verses new headlines were rated as less unusual, which also led to judging the wrongdoing as less unethical. That said, the effect size of repetition on moral judgement diminished as participants encountered more headlines; in other words, the effects were larger from the first to the second encounter as compared to the 15th to 16th encounter. As the number of repetitions increased, the effect on moral judgement became progressively smaller. Additionally, the more frequently participants viewed a headline, the truer they thought it was (known as the illusory-truth effect). After the initial views of headlines, participants’ truth ratings rose sharply and then plateaued, suggesting that the first few encounters with a headline have the most impact on peoples’ beliefs. The findings also suggest that perceptions of misconduct as true may elicit a more lenient moral judgment, but the authors say more research is needed to confirm this effect. “The more we hear about a wrongdoing, the more we may believe it—but the less we may care,” the authors write. Fazio and Pillai collaborated with Daniel Effron, Ph.D., from the London Business School on this study.
(WILMINGTON, Del. – June 22, 2023) For a fourth year in a row, Modern Healthcare has recognized ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, as one of the nation’s 50 Most Influential Clinical Executives. The publication praised her and ChristianaCare for the innovative work being done to extend the reach of the health system via new offerings, including Hospital Care at Home, ChristianaCare Business Health Solutions and Virtual Primary Care. “Dr. Nevin has a bold, courageous and clear-eyed vision for the future of health care regionally and nationally,” said Nicholas Marsini, chair of the Board of Directors of ChristianaCare. “In service of our system’s vision of creating health together so that every person can flourish, she has committed ChristianaCare to transforming care delivery by aspiring to keep people healthy at home, radically simplify access and much more.” Dr. Nevin has led ChristianaCare since 2014. Under her leadership the health system has experienced substantial growth and maintained a high level of quality and safe care. In addition to numerous other accolades, Healthgrades has continually recognized ChristianaCare as one of America’s Top 50 Hospitals, and Forbes has repeatedly called ChristianaCare one of the country’s best health systems to work for. Modern Healthcare’s annual list of the most influential clinical executives honors currently or previously licensed clinicians in executive roles who are deemed by their peers and the senior editors of Modern Healthcare to be paving the way to better health through their executive responsibility, leadership qualities, innovation, community service and achievements inside and outside of their respective organizations. “These executives are broadening access to care through expansion and embracing digital tools to make their operations more efficient and their patients more connected,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “They also are tackling workforce challenges by developing strategies to attract newcomers to the field. The complete list is included Modern Healthcare’s June 19 issue with awardee profiles available at www.modernhealthcare.com/50mostinfluential. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 5th best health system to work for in the United States and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by HealthGrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About Modern Healthcare Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions. To learn more or subscribe, go to www.modernhealthcare.com/subscriptions.
ChristianaCare Earns IABC Gold Quill Award for Innovation in Media Relations
ExpertFile-powered “Our Experts” site wins top international industry award for program that helps journalists reach health experts – fast ChristianaCare, with its collaborative partner ExpertFile, has been recognized with a 2023 Gold Quill Award from the International Association of Business Communicators (IABC) for its “Our Experts” media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize — “Award of Excellence” in the Communications Management, Media Relations category. “Good communication is foundational to our mission of serving as expert, caring partners in the health of our neighbors,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “Through the development of our online database as a resource for journalists, we are making our experts more accessible to provide timely, accurate health information to the diverse communities we serve.” The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search and digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Nearly 140 ChristianaCare experts are featured in the database today, and that figure continues to grow. On the heels of the success of “Our Experts,” ChristianaCare is planning to launch later this year a new Speakers Bureau that will leverage the ExpertFile technology to strengthen and support local community engagement. “As a nonprofit health care organization, ChristianaCare makes it a priority to ensure we’re using our resources wisely and effectively,” said Shane Hoffman, communications director. “By using technology to streamline processes and make it easier to connect our experts to the media and community organizations who need their expertise, we’re working smarter — not harder — in service of our mission.”