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Villanova Tax Experts Break Down Legislative Changes, Best Practices Before Filing Deadline
It's time to collect your W-2s, 1098s and 1099s: On April 15, Americans are required to submit their annual tax returns—recapping earnings, income and life events from the past calendar year. Yet, as filers prepare their records and statements for 2025, they should anticipate some substantial departures from the 2024 season. According to Stephen Olsen, JD, faculty director of the Graduate Tax Program at Villanova University Charles Widger School of Law, and Luke Watson, PhD, associate professor of Accounting in the Villanova School of Business, one of the most significant drivers of change is the One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025. A sweeping piece of legislation, OBBBA has instituted a number of new tax rules and regulations, including a deduction of $6,000 for taxpayers over 65 years of age, a deduction for certain overtime payments up to $12,500, a deduction for certain tips up to $25,000 and an increase in the state and local tax (SALT) deduction cap from $10,000 to $40,000. Given these policies, most taxpayers should expect a modest decrease in taxes owed this season, and refunds on average should trend higher than in 2025—something borne out by early data from the U.S. Department of Treasury. Of course, the full extent and range of the windfalls have yet to be discovered. "It is unclear if the average refund will be as high as estimated by the administration or what the actual distribution of those tax benefits will be," says Professor Olsen. "Not every taxpayer will receive a significant benefit, and there are so many factors that could cause someone's tax bill to increase, including increased taxable income, the loss of other deductions, changes in filing status and claimed dependents." "There are also many restrictions and phaseouts that changed with OBBBA," adds Dr. Watson. "For example, many seniors and tipped workers paid little to no income tax even under prior law, so they would not necessarily see much benefit with the new legislation." As Dr. Watson's remarks reflect, the question of who exactly qualifies for and benefits from OBBBA's provisions has preoccupied the general public for quite some time. In particular, the deduction-related measure tied to tips, or the "no tax on tips" policy, has sparked curiosity. "Like many things in the Internal Revenue Code, 'no tax on tips' sounds simple, but the actual law is a bit more nuanced," says Professor Olsen. "Only workers who are in an occupation that 'customarily and regularly' receives tips qualify for this deduction. This includes lots of people in transportation, personal services and the food, beverage and hospitality industries—even some in entertainment. "Certain professions, including those in healthcare, law, accounting, financial services and consulting, will likely be prohibited from taking the deduction… Importantly, qualifying workers will need to be able to prove their tip income to take the deduction." "It is also worth noting that, due to the generally lower-wage nature of tipped jobs and the historical underreporting of tips on returns, many taxpayers earning tips paid little to no tax on tips in prior years," says Dr. Watson. "So, they would not experience much of a change under OBBBA." Navigating new provisions like this one, during a process and time already known for provoking anxiety, can be a daunting prospect for many taxpayers. What's more, administrative adjustments at the Internal Revenue Service (IRS) could potentially exacerbate levels of stress. "IRS staffing remains lower than in past years, which could impact customer service and processing of returns," says Professor Olsen. "In addition, the current administration has elected to eliminate the IRS Direct File tool for income taxes that was available last year. Taxpayers who used the tool last year will need to find other options for the preparation of their income tax returns." For those concerned about filing and worried about abiding by the new rules and regulations, Professor Olsen and Dr. Watson highlight the importance of remaining organized, maintaining a game plan and, if necessary, seeking assistance. "First, taxpayers should be proactive," says Professor Olsen. "Start gathering information as soon as possible and start the process of preparing your returns as early as possible. That will provide you with more time to troubleshoot issues or find other information you may not have initially gathered." "Free resources are also available for taxpayers," says Dr. Watson. "There is a federal volunteer-run program called Volunteer Income Tax Assistance (VITA) that operates throughout communities to prepare tax returns for free, and many of the big tax prep companies do offer a free version of their software, despite trying very hard to sell a paid version. "That said, the best advice is to keep thorough tax and financial records throughout the year. Then, seek help—such as through VITA—when you need it. The better your records, the easier it will be for VITA or others to assist you."
As Disney’s “Zootopia 2” barrels toward becoming the highest-grossing animated Disney movie of all-time, the box office isn’t the only place fans of the franchise are apparently flocking. Recently, CNN reported that “Zootopia 2” fans in China—where the wildly popular movie has already been crowned it’s highest-grossing foreign animated film ever—have expressed increased interest in owning Indonesian pit vipers, a striking blue and highly venomous snake portrayed as an anthropomorphic protagonist named Gary De’Snake in the film. The outlet spoke to individuals who purchased the animal after seeing “Zootopia 2” and noted surges in searches and prices among exotic pet retailers. The reported phenomenon prompts the question: can blockbuster movies really be drivers of the exotic pet trade? “I think they can,” said Ryan Almeida, PhD, an assistant teaching professor of Geography and the Environment at Villanova University who studies the exotic pet trade. “There have been a lot of anecdotal reports of movies and TV shows influencing the pet trade, but the peer-reviewed evidence isn’t there.” Causation or Correlation? Reasons for Pet Demand are Tricky to Single Out While the increased interest in the pit viper may be the latest pet trend influenced by the entertainment industry, it is certainly not the first, says Dr. Almeida, who has recently been conducting research at wildlife expos in an effort to understand more of the intricacies of various pet-related trends. In the 1980-90s, red-eared slider turtles became massively popular pets, and it just so happened to coincide with a popular new show based off the animal. “The Teenage Mutant Ninja Turtles craze, especially in the United Kingdom, probably helped drive demand for these turtles as pets,” Dr. Almeida said. “Turtle exports from the United States exploded in popularity during this time, there just is a not a peer-reviewed study demonstrating it was definitely caused by the show.” In the 2000’s, Pixar’s “Finding Nemo” and its sequel, “Finding Dory,” reportedly bolstered purchases of clownfish and blue tangs—the fish for whom those characters were modeled. Interest in owning owls as pets was also said to have spiked among Harry Potter fans in certain parts of the world amid the height of the joint movie/book popularity. Though much of the evidence of these trends is anecdotal, anecdotal doesn’t necessarily mean it didn’t happen. For instance, it’s difficult to completely discredit an exotic pet retailer who reported a 500% sales increase of an animal featured in a recent, very popular movie. But it’s also difficult to prove the causation, not to mention the scale. Dr. Almeida, who is interested in the qualities that make exotic pets desirous to consumers, says that even if sales of an animal from a movie did increase, the reasons are likely far more nuanced than just their appearance on screen. “Rarity is one important factor. We have good evidence that that certain [consumers] care a lot about rarity, that prices rise as animals become rarer and that retailers sell more animals if they are rare.” Another is morphology, or the physical structure of the animal. “Animals with unique morphology or distinctive colorations and patterns are more susceptible for these spikes in demand,” he said. “If Gary De’Snake was a brown, common garter snake and not a striking blue colored viper, I doubt we would see this attention. “I suspect that that's partially why this snake species, Trimeresurus insularis, was chosen for this movie, and why the fish representing Nemo and Dory are the ones they are, and not one of the millions of more boring looking fish species out there.” Even the on-screen portrayal, he suspects, makes a difference. “If the characters are protagonists, that could potentially either consciously or subconsciously, lead to more positive associations with the pet, especially for something like a pit viper, which probably has sort of a negative connotation to go with it in the first place. Also, the way these animals are anthropomorphized likely matters to some degree to people who report buying these animals because of the movie.” Case in point, one purchaser of the highly venomous viper told CNN that the movie helped give “reptile pets a better image,” saying of Gary De’Snake “I love his enthusiastic attitude and his sense of responsibility,” which would not be qualities associated with or displayed by the actual living species. “Attention to all of this falls in line with the same sort of things we are already know are drivers of demand in the pet trade,” Dr. Almeida said. Blockbuster Movies Probably Don’t Make Blockbuster Pet Trends Yet, while Dr. Almeida cedes that there is likely some degree of real demand for exotic pets based on movies (as evidenced by the self-reporting of people doing so for that reason), he cautions that there is very little to suggest these types of trends typically occur on large scales, especially those large enough to make any ecological impacts. He referenced a 2019 paper published by researchers at the University of Oxford, which looked at the purported increase of clownfish and blue tang sales after “Finding Nemo” and “Finding Dory.” “They found that there was an increase in the amount of people searching for the animal online, but not any evidence that retailers were importing more blue tangs, consumers were buying more blue tangs, or even that people were going to an aquarium to see them.” The findings, per the University of Oxford, suggested “that the impact of movies is limited when it comes to large scale buying of animals.” The authors also noted the role of viral media articles in suggesting this plausible causation was a hard-and-true phenomenon. Similarly, a 2017 study concluded that, contrary to popular belief, the Harry Potter series was unlikely to have increased demand for pet owls in the United Kingdom. Even if the demand was there at those larger scales, Dr. Almeida says meeting that demand could be a challenge, depending on the species. “You’d potentially have to poach them in large numbers from the wild, and that's challenging in and of itself. Or they would have to be captive bred, which for some animals is relatively easy but others not so much.” Not to mention the other roadblocks to mass exotic pet ownership. “Some of them may be tough to obtain or even illegal to own in the first place. Also, many of the consumers of films like ‘Zootopia 2’ who might feel a strong emotional pull to an animal are children, and children aren’t the ones going out and buying pets. And, even if something like this did become a large-scale trend, trends are fleeting. The long-term impact, ecologically, would be hard to predict.” But make no mistake. Pet trends certainly do happen on large scales, and whether they are caused by movies in part or not at all, they can have dire ecological consequences. Look at the case of the red eared slider. “Regardless of any possible influence from the show, these turtles are relatively easy to captive breed, so therefore relatively easy to acquire,” Dr. Almeida said. “But they are tough pets. They live a really long time and are kind of hard to care for, and that leads to people releasing them into the wild. They are now among the most invasive reptile species on the planet.” So much so, that the UK banned their sale in 1996. “It ties back to the complications of assessing certain aspects of the wildlife trade. There are so many factors, how do we get the entire picture? It’s a wicked problem.” Whether that problem includes movies with venomous, anthropomorphic snake protagonists appears unlikely, outside of a few highlighted cases. “It certainly wouldn’t be supported by much hard evidence… yet,” Dr. Almeida said. “But this is very much an under-researched phenomenon. I know I’ll keep my eye out for blue insularis next time I attend a pet expo.”
LSU, FUEL, Syngenta Partner to Develop Low-cost Digital Twins for Chemical Processing Facilities
Derick Ostrenko and Jason Jamerson, faculty in the LSU College of Art & Design, along with engineering advisor David Ben Spry, are pioneering a new approach to industrial innovation using digital twins. The effort is supported by a $217,403 use-inspired research and development (UIRD) award from Future Use of Energy in Louisiana (FUEL). Digital twins are highly detailed, virtual replicas of physical assets. The technology is used in engineering to enhance efficiency, safety, and training; however, their creation often requires costly specialized hardware, proprietary software, and engineering-intensive workflows. “This initiative not only advances digital twin technology but also highlights the interdisciplinary power of design and engineering,” FUEL UIRD Director Ashwith Chilvery said. “By applying creative tools in an industrial setting, we’re demonstrating new ways to lower costs and expand access to advanced digital infrastructure.” The collaborative effort between LSU, FUEL, and Syngenta aims to reduce costs by applying techniques more commonly used in the entertainment industry, leveraging free and open-source software and consumer-grade hardware, such as gaming PCs and digital cameras. Most of the work will be conducted by digital art students skilled in 3D modeling and video game production, offering a cost-effective alternative to traditional engineering services. “3D artists and game developers bring both technical expertise and creative vision that can add significant value when paired with traditional engineering approaches,” Spry said. “We’re eager to demonstrate how this talent pool can help accelerate digital transformation in industry.” “Working with an innovative company like Syngenta to advance digital twins for chemical manufacturing is an outstanding opportunity for our researchers and students, and we’re proud of the techniques and talent we’ve developed at LSU. FUEL’s support of digital twin development for the energy and chemical sectors helps build this technology and unique artistry in Louisiana, for our industries, and for the rest of the nation.” - Greg Trahan, LSU Assistant Vice President of Strategic Research Partnerships In addition to producing a high-fidelity digital twin of a process unit within an active chemical manufacturing facility, the project will deliver a virtual reality application that allows immersive interaction with the 3D model. Future extensions may include augmented reality overlays of physical equipment or integration of live process data for real-time monitoring and troubleshooting. The ultimate outcome of the project is a validated workflow that reduces the cost of producing digital twins by a factor of at least five compared to conventional engineering methods. This breakthrough has the potential to redefine digital infrastructure for the chemical processing industry, making it more accessible, scalable, and adaptable to future needs. Learn more about LSU's digital twin work with Syngenta as well as NASA: About FUEL Future Use of Energy in Louisiana (FUEL) positions the state as a global energy innovation leader through high-impact technology development and innovation that supports the energy industry in lowering carbon emissions. FUEL brings together a growing team of universities, community and technical colleges, state agencies and industry and capital partners led by LSU. With the potential to receive up to $160 million in funding from the U.S. National Science Foundation through the NSF Regional Innovation Engines program and an additional $67.5 million from Louisiana Economic Development, FUEL will advance our nation’s capacity for energy innovation through use-inspired research and development, workforce development, and technology commercialization. For more information, visit fuelouisiana.org. About Syngenta Syngenta Crop Protection is a global leader in agricultural innovation. It is focused on empowering farmers to make the transformation required to feed the world’s population while protecting our planet. Its bold scientific discoveries deliver better benefits for farmers and society on a bigger scale than ever before. Syngenta CP offers a leading portfolio of crop protection technologies and solutions that support farmers to grow healthier plants with higher yields. Its 17,700 employees are helping to transform agriculture in more than 90 countries. Syngenta Crop Protection is headquartered in Basel, Switzerland, and is part of the Syngenta Group. Read our stories and follow us on LinkedIn, Instagram & X.
Have you ever dreamed of being an Olympic athlete? Perhaps you have wondered what it would feel like to stand on that podium in front of the world as your national anthem plays. For most Olympic athletes, the journey begins very early in life. But imagine what it would be like if you started training for this event in your 60s? Read on if you want an edge to discover how to win the Retirement Games and still pass the drug test (let’s face it, peeing is not an issue for many at that age)! Here is your chance to get on the podium at the most crucial game of your life. On Your Marks, Get Set, Ready, Go! Retirement was more like a coffee break five decades ago—brief, predictable, and over before your muffin cooled. In 1975, the average Canadian could expect to live about 73.53 years. Fast forward to 2025; we're clocking in at nearly 83.26 years. Even juicier? The lastest research shows half of today's 20-year-olds in Canada are expected to live past 90. That’s why we need to think of retirement these days, not as a sprint; instead, it’s an ultramarathon with hills, potholes, and the occasional pulled hamstring. Most of us never expected to be training for it in our sixties, but here we are—so pull up your compression socks and move. The starter's pistol is about to fire, whether you're ready or not! Surprise! You're Retired While you may dream of selecting your retirement date like a fine wine, many face the reality of a boxed kind instead. Approximately 6 in 10 Americans retire earlier than they planned. Research from the Transamerica Center for Retirement Studies shows that many individuals experience unexpected early retirement due to personal health issues, employer discretion, or family-related circumstances. https://www.cbsnews.com/news/retirement-age-in-america-62-claiming-social-security-early/ Sometimes, it's a health scare, a loved one’s illness, or a harsh employer downsizing. Nobody whispers the term "ageism," but when companies replace senior employees with younger, more affordable talent (or AI bots), it’s not subtle—it’s math.As Morgan Housel reminds us in his bestseller, The Psychology of Money, "The most important part of every plan is planning for your plan, not going according to plan." Expect the unexpected. Train as if retirement could sneak up on you—because it just might. Get Fit, Stay Sharp: Health is the First Leg of the Race Physical and mental health are the fuel for your retirement. The rest doesn’t matter without them; we’re not just talking about lifting weights. (Though, yes, lift some weights.) Regular physical activity provides numerous benefits for older adults, including a reduced risk of dementia and enhanced cognitive function. Exercise can help maintain brain health, reduce mental decline, and even reverse some age-related brain shrinkage. Additionally, physical activity can improve mood, reduce anxiety, and enhance balance and coordination, leading to a better quality of life. • Strength training enhances bone density, metabolism, and mental health. (Source: Mayo Clinic) • Flexibility and balance? Try yoga or tai chi. Harvard Health says they reduce pain and stiffness. • Mental fitness? Cue up Wordle, Canuckle (the Canadian cousin), or Sudoku. • Dancing? It's beneficial for your brain and your swagger • Listening to music or playing an instrument can reduce stress and boost memory. Gold Medal Tip: Motivation is overrated; action is everything. Don’t be a couch potato. A new study conducted at the University of Pittsburgh School of Medicine shows that older adults who spend more time sedentary — such as sitting or lying down — may be at a higher risk for lower cognition and in areas linked to the development of Alzheimer’s disease, no matter how much they exercise! So make sure you show up, move, and the motivation will catch up. Wealth Training: Stop Hoping, Start Budgeting Here's a shocker: Retirement doesn't mean your expenses magically disappear. According to Steve Willems' podcast “10 Retirement Myths You May Not Want to Believe,” most retirees don’t spend less. Aside from the mortgage, spending remains surprisingly consistent, especially during the Go-Go years (ages 55-75)”. We like what we like: groceries, entertainment, travel, and stylish or comfortable clothes are still on our shopping lists. That’s why many of us in retirement will need to pay more attention to spending and budgeting. Check Obligation Spending Retirement is the perfect time to reevaluate expenses from obligation rather than genuine need or joy. Here's a thoughtful way to frame that idea: Retirement is the season of freedom, so why are you still paying for things that feel like a burden? Now that you’re no longer earning a regular paycheck, every dollar matters more than ever. This means it’s time to take a closer look at obligatory expenses. These might include: • Helping adult children financially (even when it stretches your budget) • Donating to every fundraiser or cause just because someone asked • Hosting large family gatherings that leave you exhausted and over budget • Maintaining memberships, subscriptions, or traditions that no longer bring you joy. (We talk a lot more about this in a previous post What’s your Retirement Plan B While generosity is admirable, it shouldn’t jeopardize your financial security or peace of mind. Retirement should focus on investing in what truly matters to you now, rather than keeping up appearances or adhering to outdated expectations. Here’s a gentle mantra to adopt: “I’ve earned the right to say no with love and confidence.” Freeing yourself from obligation spending doesn’t mean becoming stingy; it means becoming intentional. Give where your heart feels full, not where your guilt feels heavy. After all, you didn’t work all those years to keep writing checks out of habit. Balance Beam- Budget What’s your plan when overtime isn’t an option and the budget doesn’t balance? Start with a good old-fashioned reality check: • Write down ALL expenses. • Tally up your income. • Look for a surplus (yay, trip!) or a shortfall (boo, time to pivot). Look at Canadian Government Pensions • Here's the math. Old Age Security (OAS): Max is about $713/month or $8,556/year. And don’t forget the dreaded government clawback (formally known as the Old Age Security Pension Recovery Tax which starts at ~$90,997. • Canada Pension Plan (CPP): The average monthly payment is $758, while the maximum is $1,364 per month or $16,368 per year. So with these two programs combined, provided you meet requirements, as a senior, you're looking at somewhere between $17,000–$25,000/year before tax. If your lifestyle needs a bit more jazz hands, here’s how to bridge the gap: DIY Income Builders: • Slash debt. Every dollar you don't spend is one you keep. • Downsize and bank the equity. • Buy or build an ADU and rent it. I have written more about ADU's here. • HELOC or Reverse mortgage (borrow strategically). • Withdraw from investments (4% rule). • Monetize your skills: consulting, tutoring, or writing that novel you started in 1993. Gold Medal Tip: Track your joy per dollar. If you’re going to spend, make it worth it. Rewire, Don’t Retire: Finding Purpose The biggest myth of retirement? That doing nothing feels good forever. (Spoiler alert: it doesn’t.) Passion is your GPS. It guides you towards what fills your heart. Whether you write poetry, walk dogs, or paint birds wearing tiny hats, your joy matters. And legacy? That’s just purpose with staying power. There’s science to support the benefits of this lesson. A study in JAMA Psychiatry found that people with a sense of purpose had a lower risk of mortality and disability Purpose-Driven Paths: • Volunteer: Look for a cause that fires you up. • Get a part-time job: Perhaps you can fill in at a local bookstore, garden center or be a barista? • Hobbies: Take up painting, pottery, or poetry. • Go Back to School: Many Universities such as The University of Toronto offer free, non-credit courses through programs as part of their community outreach. Seniors (over 60) enrolled at York University may have all or part of their academic fees waived at the domestic fee rate for York University degree credit courses as part of their mature student program. • Spend real time with people you love, maybe your grandkids or elderly parents. • Reconnect with old friends – not just on Facebook, but in person • Get out of your backyard and see the world Gold Medal Tip: You're never too young (or too old) to chase what lights you up. Start a business, get that degree you always wanted, and write that book. Go. For. It. Support: No One Trains Alone Retirement can be lonely. As we age, friends pass, routines fade, and isolation creeps in. That’s why your squad matters more than ever. Find Your Pod: • Family & Friends: Set expectations. Ask for help. Host Sunday dinners. Stay connected. • Fitness & Social Clubs: Join a walking group or participate in a gym class, followed by regular post-sweat coffee. • Faith Communities: Spirituality and structure in one. Sing in the choir. Serve at events. • Third Places: As sociologist Ray Oldenburg says, these are neutral hangouts like libraries, community centers, or your local café. They’re tied to lower loneliness and better mental health. Think of Cheers: “Where everyone knows your name!” Gold Medal Tip: Your local pickleball court or knitting circle might just be your new training ground. Attitude Training: Stop Acting Your Age Here’s a radical thought: Maybe we feel old because we act old. Want to stay young? Stay curious, try new things. Try line dancing, pickleball, bird watching, improv, or learning to code. Yes, code. What was the worst advice our mothers gave us? “Act your age.” Nonsense! Whoever said, “You’re only as old as you feel” was on to something – but let’s take it up a notch: How about you’re only as old as your playlist! The Power of a Youthful Attitude in Retirement A successful retirement isn’t just about savings accounts and spreadsheets — it’s about mindset. A positive, youthful attitude is one of the most powerful (and overlooked) assets you can carry into retirement. Even if you don’t feel youthful or optimistic, “fake it ‘til you make it” is more than just a catchy phrase—it’s a strategy. The goal isn't to accurately describe your aches, fears, or fatigue but to set yourself up for success! Science backs it up: a positive outlook boosts health, sharpens cognition, and increases longevity. From a practical perspective, optimism makes it easier to try new things, adapt to change, and enjoy the present—all essential in retirement. So, if the voice in your head says, “I’m too old for that,” try responding with, “This is my time.” You begin to build because what you tell yourself matters, as does what you believe. Retirement is your reward. Approach it like the vibrant, capable, unstoppable human you are because attitude, not age, sets the tone. Gold Medal Tip: You’re only as old as the last thing you tried for the first time. Try something ridiculous, I double dare you! Final Stretch The Retirement Games are here, and let me be crystal clear: this isn’t amateur hour. This is your Olympic moment, with medals awarded for stamina, strategy, and a solid sense of humour. Whether you're rounding the first turn at 45 or doing your victory lap at 75, now is the time to train. You’ve built strength, stretched your budget, flexed your purpose muscle, assembled your dream team, and rebooted your mindset. Now it’s time to lace up, lean in, and live life to the fullest. This isn’t about perfection; it’s about preparation. You won’t achieve a podium finish through wishful thinking; you’ll attain it through action, adaptation, and a great deal of repetition. So, put on your metaphorical tracksuit (or actual tracksuit if it's laundry day) and begin training with determination. The gold medal retirement isn’t just possible—it’s within reach. Cue the confetti cannon. You’re not just aging—you’re advancing. And champions, as we know, don’t retire… they rewire, recharge, and rewrite the playbook. On Your Marks, Get Set, THRIVE! Don’t Retire … Re-Wire! Sue
Expert Opinion: Maneuvering friendships in the age of half-truths can be challenging
I recently shared an op-ed written by my colleague and friend, Ted Petersen, on a few social media sites. His thoughtful piece advocated for media literacy education. Later that day I received an alert that someone had commented on my post. The comment, made by a dear friend, alluded to disinformation about U.S.A.I.D.’s use of funds ― a false assertion that the federal agency supported the news outlet Politico for partisan gain. The comment was a perfect example of why media literacy education is important ― not just for school children. It gives people the tools to navigate a borderless media environment in which news and opinion, verified facts and unsubstantiated statements, and information and entertainment coexist. My dilemma after reading the comment was multi-faceted. What should I do? Do I respond? If so, how do I tell my friend that he is misinformed? If I don’t respond, am I shirking my responsibility as a friend, a citizen, an educator? How do I now live in a world in which my friends and family consume and trust media that actively promote disinformation? And, most importantly, how do I live in a world in which people I love are listening to a barrage of messages telling them that I am evil? That I cannot be trusted? That I should be hated? Because underlying his deceptively simple comment is the possibility that, like many, my friend trusts certain media and messages while castigating all those that don’t always align with their world view. These messages are coming through media channels that give voice to leaders and media personalities who gain traction with their audiences by demonizing those they deem their enemies. They use half-truths and outright lies to gain sway with their followers. Anyone who thinks, looks, believes differently cannot be trusted. As a media scholar I have studied media effects, persuasion, and audiences. I’ve analyzed the meaning audiences give messages and how different approaches affect audience perceptions. I’ve written about the importance of narrative and message framing. I have advocated for the ethical use of these powerful tools. As a human being, I’m saddened as I witness blatant disregard for ethical principles in those leaders and media personalities who wield communication like a weapon to undermine trust. The results are impenetrable walls separating us from those who should be our allies. After spending most of my life believing I was part of a community, able to agree or disagree, discuss and argue, to teach and to learn in conversation with others, I find myself the “other.” Dismissed. Demonized. Hated. Not by faceless strangers, but by those dear to me. I suspect I’m not alone in this feeling ― regardless of ideological preferences. Discord is painful. My heart hurts. Yet, I am stubbornly hopeful. When I see my students from different backgrounds, cultures, and generations, discussing ideas for solutions to social issues, I am hopeful. When I hear my pastor fearlessly speaking to the congregation about loving each other even in disagreement, I am hopeful. When I speak to community groups and listen to their concerns and insights, I am hopeful. When I have a long-overdue conversation with my friend instead of relying on mediated social platforms, I am hopeful. I recently spoke to a Rotary Club and borrowed their four-way test to suggest a healthier relationship with media and communication generally. Of the things we produce, consume, or share, we should ask ourselves: Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned? If the answer to any of those questions is no, we should change the channel, seek another source for context, delete the post, block the sender, or adjust our message so we can answer yes And if you are asking yourself why you should be fair, or build goodwill, or benefit anyone from “the other side” ―perhaps scroll through your photos or look at the pictures on your desk or mantel. We are not adversaries. We’re on the same side. It’s time to stop listening to those who tell us otherwise. Heidi Hatfield Edwards is associate dean in Florida Tech’s College of Psychology and Liberal Arts and head of the School of Arts and Communication where she is a professor of communication. She began her career as a media professional and worked nearly a decade gaining experience across multiple media platforms and in strategic communication. She teaches courses in mass communication, theory, and science communication. Heidi is available to speak with media. Contact Adam Lowenstein, Director of Media Communications at Florida Institute of Technology at adam@fit.edu to arrange an interview today.
Has the SuperBowl Priced Itself out of Fans?
It's arguably one of the 'must-see' sporting events in the world. But this year fans seem to be a little reluctant to spend those hard earned dollars to watch the Kansas City Chiefs attempt a three-peat and a chance at history. It's a topic that's getting a lot of coverage leading up to the big game this Sunday. The Kansas City Chiefs might make history this weekend, but ticket prices aren’t reflecting that. The cheapest ticket for Super Bowl LIX in New Orleans has fallen below $4,000 on the secondary market, according to reseller TickPick, marking a 30% decline over the past week — and more than 50% cheaper compared to last year’s record-breaking Super Bowl. The Chiefs, who face the Philadelphia Eagles on Sunday, are hoping to be the first team to win three successive Super Bowl rings. Despite that historic feat on the line, fans apparently aren’t excited to splash out big bucks. There are a few potential reasons related to this year’s host city — and perhaps a slight dose of Chiefs fatigue. Last year’s matchup between the Chiefs and San Francisco 49ers was the most expensive Super Bowl on record, partly because it took place in the party mecca of Las Vegas for the first time. However, New Orleans “doesn’t have the same appeal” as Las Vegas, TickPick CEO Brett Goldberg said. New Orleans’ larger seating capacity is pushing prices lower as well, Goldberg said. The Caesars Superdome holds about 74,000 seats, whereas the Allegiant Stadium in Las Vegas holds around 65,000 seats. The host city is also still reeling from a terrorist attack last month when a man drove a pickup truck into a crowd and opened fire, killing 14 people and injuring at least 35. Then there’s the matchup itself. Football fans are bored by a third straight Chiefs Super Bowl bid, resulting in TickPick “seeing less interest from fans looking to attend,” Goldberg told CNN. “Had the Detroit Lions, Washington Commanders or Buffalo Bills made it this far, it’d be a much different story as it relates to current prices.” February 03 - CNN It's an interesting topic and there are questions to be asked Does ticket demand and attendance really matter to the NFL and its sponsors? Why is viewership more important than attendance and ticket prices for the Super Bowl? Location, location, location. It’s always the same issue but what’s different this year? The NFL is big business and if you're a journalist covering the Super Bowl this Sunday - then let us help with your stories. Kirk Wakefield, Ph.D., is The Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program in the Hankamer School of Business. Kirk is available to speak with media - simply click on his icon ow to arrange an interview today.
Halloween, one of the most celebrated holidays worldwide, has a rich history rooted in ancient traditions, evolving through centuries of cultural exchange and adaptation. This topic is of public interest not only because of its widespread celebration but also due to its fascinating mix of religious, cultural, and folk origins that shape how Halloween is experienced today. From ancient Celtic rituals to modern festivities, exploring Halloween's origins offers insights into the lasting impact of folklore and tradition in society. Key story angles that may interest a broad audience include: The ancient Celtic festival of Samhain: Delving into the pagan roots of Halloween and its transformation over time. Halloween and religious traditions: Exploring the holiday's connection to Christian observances like All Saints’ Day and its integration with local customs. The commercialization of Halloween: Analyzing the economic impact of Halloween on the retail and entertainment industries, from costumes to candy. Halloween symbols and superstitions: Investigating the origins of classic symbols like pumpkins, ghosts, and witches, and their meanings in different cultures. Modern-day Halloween traditions: Highlighting how different countries celebrate Halloween uniquely, reflecting local customs and beliefs. The psychology of fear and fantasy: Examining why people are drawn to the spooky, the macabre, and the thrill of Halloween. Connect with an expert about the origins of Halloween : To search our full list of experts visit www.expertfile.com
It's October ... and that means one thing in America: Major League Baseball playoffs are set to begin. It means wall to wall broadcasts of games, massive advertising buys and gate receipts that means a serious stream of revenue for all of the teams, players and owners who made it through a long season and survived to be one of the dozen teams left to play for the Commissioner's Trophy. It's going to be a wild few weeks for baseball fans and the reporters covering the games. And if you're a journalist looking to know how important the marketing and business sides are to the the playoffs - then let us help with your stories. Kirk Wakefield, Ph.D., is The Edwin W. Streetman Professor of Retail Marketing at Baylor University, where he is the Executive Director of the Curb Center for Sales Strategy in Sports and Entertainment (S3E) program in the Hankamer School of Business. Kirk is available to speak with media - simply click on his icon ow to arrange an interview today.
#ExpertSpotlight: The Origin of Friday the 13th
Friday the 13th is a day shrouded in superstition and mystery, deeply rooted in historical and cultural significance. Often viewed as a day of bad luck, its origins stem from a combination of religious, historical, and folkloric traditions that date back centuries. The fear surrounding the number 13, known as triskaidekaphobia, along with the historically ominous associations with Fridays, have contributed to the day’s infamous reputation. As society continues to explore the psychological effects of superstition, Friday the 13th remains a fascinating topic for public discussion and cultural reflection. Key story angles of interest include: The historical and religious roots of the superstition surrounding Friday the 13th The psychological impact of superstition and its role in modern society The influence of Friday the 13th in popular culture, including movies, books, and folklore Triskaidekaphobia: why the number 13 is feared in many cultures How different cultures interpret and respond to Friday the 13th The commercialization of Friday the 13th in horror films and entertainment Connect with an expert about the Origin of Friday the 13th: To search our full list of experts visit www.expertfile.com Photo Credit: Library of Congress Blogs
ExpertSpotlight: The History of American Football
American football holds a special place in the cultural fabric of the United States, evolving into one of the most popular and celebrated sports in the country. Its history, marked by innovation, athleticism, and deep-rooted rivalries, reflects broader societal changes such as commercialization, media influence, and evolving notions of teamwork and competition. As one of the most-watched sports globally, its impact on American culture, from college football Saturdays to Super Bowl Sundays, goes beyond the field. This story matters because it highlights the connection between sports, community identity, and the evolution of American pastimes. Key story angles of interest include: The origins and early development of American football The impact of college football rivalries on American sports culture The rise of the NFL and its influence on modern sports entertainment The role of football in fostering a sense of community and national identity The effects of media and technology on the commercialization of football Health concerns and how they’ve shaped the future of the sport, particularly in relation to player safety and concussions Connect with an expert about the The History of American Football: To search our full list of experts visit www.expertfile.com