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It's happening ... and the NFL likely couldn't be happier now that the Kansas City Chiefs are returning to the SuperBowl. Ever since Taylor Swift made her first appearance back in September to cheer on her new beau Travis Kelce, the attention she has brought has had serious returns for the league in the form of new fans, surging ticket prices and record-breaking ratings on TV. In a recent interview with CNBC, Chiefs CEO Clark Hun indicated that 'Our female audience has grown leaps and bounds.' And a recent study from Apex Marketing Group says that Swift has generated brand value of $331.5 million for the Chiefs and the NFL. Goizueta professor of marketing Mike Lewis examined Swift’s fandom to uncover who considers themselves Swifties. He found her fandom is strongest in the younger generations but found 22% of Baby Boomers also claim to be fans. And while her fandom leans female, 29% of male respondents claimed they were fans. And, when he looked at the NFL, Lewis found an interesting link. “There is considerable overlap between football and Taylor Swift fandom. 38% of football fans consider themselves Swift fans compared to only 21% of football apathetics,” says Lewis. Professor Lewis’ full report also looks at the political leanings of Swift fans and their religious affiliations. Mike Lewis is a Professor of Marketing and the Faculty Director at the Emory Marketing Analytics Center. His work focuses on the intersection of sports analytics and sports marketing. He studies issues ranging from player performance analytics to brand equity in sports. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. Mike is available to talk about the economic impact Taylor Swift is having on professional football - simply click on his icon now to arrange an interview today.
New Goizueta Research: Fandom and the Republican Party and Why It Matters
When we think about “fans” we typically think about sports or entertainment … but new research from the Goizueta Business School shows that political figures are showing increased levels of fandom. Fans of political figures often support candidates, providing a very knowledgeable base for them. Political fans work to use their knowledge to influence others, raise money, attract volunteers and win elections. Professor Mike Lewis from Emory University’s Marketing Analytics Center looked at political fandom among Republicans and the current slate of presidential candidates. The survey of likely Republican voters found former President Donald Trump has a hold on Republican fandom that actually impacts the other candidates in a surprising way. Candidates who are openly anti-Trump see their fandom negatively impacted. The study found former New Jersey Governor Chris Christie has a 90% rate of anti-fandom followed by South Carolina’s Tim Scott at 56%. Both have had negative opinions of Trump. The survey can be found here: The survey is a must read for anyone interested in politics, it showed: Political Fandom by Generation: Millennial Republican voters had the strongest Trump fandom (63%) followed by Generation X (58%). Ramaswamy had the second highest fandom among Millenials while DeSantis was second among Gen X. Having a Beer with Trump: The survey of almost 1,000 Republican voters was asked which candidate would participants most likely meet to have a coffee or beer. Former President Trump was the overwhelming choice among respondents in all age groups. Vivek Ramaswamy was the second choice among most age groups. Christie was the last choice in most age groups. Voters and President Biden: A final question asked likely Republican voters how they feel about President Biden. The Biden Positive segment was 23.6% of those asked versus 76.4% in the Biden Negative segment. The largest Biden negative group was among Trump fans which because of the number of supporters was also the largest Biden positive group. The smallest Biden negative group was fans of former Governor Chris Christie. Campaigns and elections are won or lost on polling, market research and the data collected by surveys just like this. And if you are interested in knowing more about this survey and how fandom is becoming an essential piece of political campaigning - then let us help. Mike Lewis is an expert in the areas of analytics and marketing. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office and the campaign trail. Michael is available to speak with media - simply click on his icon now to arrange an interview today.
It's as if it has been the biggest love story since Grace Kelley married Prince Rainer or when Harry met Meghan for that matter. But as much as fans, media and even the play-by-play callers are giving an enormous amount of attention to Taylor Swift every time she shows up and cheers on her new beau Travis Kelce, experts wonder...will it have a lasting impact on attracting new fans to the NFL? Recently, Bloomberg News explored if an entertainment powerhouse like Taylor Swift can move the yard-stick of a generation that is seeing a shrinking fanbase and serious decline in viewership. For expert insight, Bloomberg contacted Goizueta Business School's Mike Lewis to offer his opinion and perspective on the situation. Historically, leagues didn’t worry much about the transmission of passion for a sport and team. Homes typically had one screen — the family television — and if a parent was watching the Chiefs game, so were the kids. Fandom at home drove fandom outside of it. Kids wore NFL merchandise to school and bonded with their classmates. Youth sports participation, partly inspired by what was on TV, amplified the community solidarity and enthusiasm for all levels of a given sport. Those traditional forms of fan development are breaking down. "We've evolved to this situation where kids are getting their content via the smartphone and everyone going off to their corner," explains Michael Lewis, director of the marketing analytics center at Emory University. The consequences are striking. In 2021, Lewis published data on sports fandom among different generations. Millennials overwhelmingly identified themselves as the most avid fans (42%), followed by Gen X and Baby Boomers. Gen Z was a striking outlier. Though 23% identified themselves as passionate spectators, 27% identified themselves as "anti-sports." No other generation came close to that level of sports antipathy. However, Gen Z isn’t uninterested in competition. Rather, its media consumption habits are pushing it to different outlets. Survey data that Lewis published in August reveals that esports (competitive video gaming) is now more popular than traditional sports. Professional sports is a multi-billion dollar business and appealing to multi-generational audiences is no easy task. If you're covering or interested in learning more - we can help. Mike Lewis’s work focuses on the intersection of sports analytics and sports marketing. He studies issues ranging from player performance analytics to brand equity in sports. This approach makes Professor Lewis a unique expert on fandom as his work addresses the complete process from success on the field to success at the box office. Michael is available to speak with media - simply click on his icon now to arrange an interview today.
Expert Insight: The Voice of Alexa: How Speech Characteristics Impact Consumer Decisions
In the 2020 film “Superintelligence,” an all-powerful artificial intelligence attempts to take over the world, and it studies an average person, played by Melissa McCarthy, to decide if humanity is worth saving. The AI is voiced by James Corden—a voice it chooses because it knows it’s one McCarthy’s character will engage with. Rajiv Garg, associate professor of Information Systems & Operations Management at Emory’s Goizueta Business School, shows the “Superintelligence” trailer before his research presentations to set the tone. Garg conducts research that explores the impact of artificial intelligence voices on consumer behavior and purchase intent, along with Haris Krijestorac, a professor at HEC Paris, and Vijay Mahajan, a professor from The University of Texas at Austin. Garg’s research began when Amazon launched celebrity voices for its Alexa device in 2019. From Samuel L. Jackson to Shaquille O’Neal, users can now get their news and entertainment, while interacting with their favorite superstars. “I questioned if certain voices could get more engagement or more purchases from consumers,” Garg says. If Alexa starts talking to you in Samuel L. Jackson’s voice, will you continue the conversation? What could Samuel L. Jackson’s voice sell you that you would buy? Garg and his team began their research by collecting more than 300 celebrity voice samples, which they analyzed based on their sound characteristics, such as amplitude, frequency, and entropy. They looked at 20 sound characteristics and identified that all the voices could be segmented into six clusters: ostentatious, colloquial, friendly, authoritative, seductive, and suave. The team then created advertisements for select products using computer generated voices for each of the six clusters, opting for artificial intelligence-created speech instead of celebrity deep fakes due to permission legalities. They chose a shoe and an office chair as their products, and created two different advertisements for each product. One ad was simple, denoting the shoe as comfortable for all-day wear and the office chair as comfortable for sitting in for extended time periods. The other ad was hedonic, denoting the shoe as crafted with Italian leather and the office chair equipped with several massage features. They recorded the four advertisements using both a female and male voice for all six voice clusters. Study participants listened to each of the four advertisements in one of the 12 voices, which was randomly selected. After the advertisement was played, participants were asked if they wanted more information, and later, if they wanted to buy the product (omitting the price as to not add another factor to their decision making). Influencing Consumer Behavior For simple, utilitarian products, they found no significant effect of voice on information seeking behavior. Garg says once participants hear this type of advertisement, they simply decide to purchase or move on. Participants do, however, engage more in information seeking behavior for hedonic products when the voice is ostentatious, seductive, or authoritative. The team also found men were more likely than women to engage with ostentatious or seductive voices, and women were more likely to engage with friendly or colloquial voices. Overall, they found participants did not seek information with male voices. For information seeking, men and women only engage if the voices are female, which is somewhat intuitive. The industry is doing this—Alexa, Google, and Siri all have a female voice. In terms of purchase intention, they found ostentatious voices have higher yields for utilitarian products. Men, especially, were more likely than women to purchase a utilitarian product advertised in an ostentatious voice. Think about advertising a stapler. It’s a stapler—it staples paper—but you advertise it in a French accent to make it sound interesting. Conversely, for hedonic products, an ostentatious voice has a negative effect on purchase intent because Garg says it can make the product sound gimmicky. Their research shows colloquial voices do the best here because people focus more on the advertisement’s content. Across the board, they found seductive voices have a negative effect on purchase intent, but more so on utilitarian products compared to hedonic ones. Men were more likely than women to respond positively to seductive and suave voices. Applying the results Voices are another way smart device companies can personalize their customers’ experiences. Garg says these companies should be aware that there may be a certain voice that will garner the best engagement. Their findings are not isolated to business, but may apply to other industries, such as the media. Garg says, for example, if publications intend to increase reader curiosity and engagement, they should use a female colloquial voice on “click to listen” features. Although not yet tested, Garg says he wouldn’t be surprised if their results extend to real-world settings with real human voices as well. During their research, Garg’s team asked participants if they had heard the advertisement voices before, and about 15 percent of respondents says they had. "These were voices we’d created for the first time,” Garg says. “If they say they’ve heard the voice before, that means they were thinking of them as human voices. Although we didn’t study it that way, I do believe what we’re seeing will be relevant for actual human being’s voices and interactions.” Having researched this for years, Garg says every time he listens to a voice, whether a customer service representative or podcast host, he questions whether or not it is impacting his behavior. A lot of times when I’m making a decision, I know that I’m making that decision passively because of the voice. “I’m acting 50 percent based on the rational information in the voice, but the other 50 percent I just want to listen more. There is an inherent desire for a certain voice.” Garg says his favorite part of the research are those “aha moments,” whether they be the influence of voice in his own life or in the industry—such as large companies using female voices in their products to draw engagement. He says he hopes to continue doing this kind of research to help startups and other companies perform better, as AI-powered voices continue to change the way people interact with technology and consume information. “We’re finding these interesting phenomena that can help create new products that are more effective,” Garg says. “I am trying to increase the economic surplus, in some ways to improve society, and this technology presents numerous opportunities.” Looking to know more? Rajiv Garg from Emory’s Goizueta Business School is available to speak with media – simply click on his icon now to arrange an interview today.
Psychology students launch creative sessions to support wellbeing through art
The Aston Creative Wellbeing Group is run and facilitated by Aston University psychology students The group brings students together outside of class with an aim of supporting health and wellbeing through art The group will be running another nine sessions in spring 2023 due to its popularity. A student-led creative wellbeing group has been set up by psychology students at Aston University, with the help of their tutor, to connect student participants through art and help enhance their wellbeing. The Aston Creative Wellbeing Group, which showcases its creative work on its Instagram page, was so well attended in the autumn term - with more than 120 participants - it is now planning another nine sessions meeting weekly during the spring term to continue its mission to bring students together and support wellbeing. With some initial funding from the University welfare team to purchase ‘start up’ materials, the group ran a range of sessions including rock painting, making postcards, learning to crochet, painting and drawing and making festive decorations during the autumn 2022 term. Dr Kate Nicholls, senior personal tutor and teaching fellow in psychology at Aston University, explained why she supported the group to set up. Kate said: "I was keen to develop some student-led initiatives to support health and wellbeing in the School of Psychology. I also hoped it would help the students develop their professional skills and the practical application of their psychological knowledge. "It was art making and creative activities that sparked an interest from some final year psychology students and the Aston Creative Wellbeing Group was born. The group wanted to use the arts to enhance wellbeing, using creative activities to explore sense-making, aesthetic appreciation, provide entertainment and friendships.” Karla Hitchins, a final year psychology student who set up the group, said: “Running the group slides in nicely with my interests in art psychotherapy, but I also really enjoy arts and crafts in my own time. It has been great fun to facilitate this group. “The aim of the sessions is for people to have a safe space where they can connect with their creative side, as well as with other students. At the University, there are wellbeing and counselling services, but I don’t think there is anything quite like this. “Having somewhere to express your feelings, or to just have a creative outlet is incredibly important and I hope that eventually there will be more arts-based interventions for mental health and wellbeing at all universities.” Psychology student and group facilitator, Molly-Emma Taylor, said: “I've experienced a few mental health wobbles during this term, so having the wellbeing sessions has helped me a lot. "For example, the painting session was an amazing way to let out some pent-up feelings and it gave me time to connect with friends. I don't think I would have got so much out of it had I simply painted alone. “I think that the theme of everyone banding together every two weeks and making art, in whatever form it may be, is pretty awesome. It's always fun to see what everyone makes. “The social media aspect of the group on Instagram is nice too, because it means even if someone wasn't able to make it to a session they can still feel like a part of group and see what other people created.” Jacqueline Maloney, mental health specialist at Aston University said: "As a mental health specialist at the University, I have been thrilled to help promote and support our psychology Students’ initiative to provide creative wellbeing activities for our students. "I am a big believer in the therapeutic potential of the arts and through participation in these sessions I have witnessed students relaxing, laughing, trying new crafts, and enjoying time in creative endeavours. I am so pleased that this session will be continued into 2023." For more information about studying psychology at Aston University, please visit our website.
The economy may be slowing - but remains strong according to Georgia Southern expert
Georgia Southern’s Economic Monitor Q1 reports regional economy slows, retains strength Georgia Southern University’s latest Economic Monitor, which reflects Q1 2022, reports that growth in the Savannah metro economy moderated during the opening quarter of the year. “The broadest indicators of economic activity — overall regional employment and electricity sales to residential, industrial and commercial users — continue to signal strength,” stated Michael Toma, Ph.D., Georgia Southern’s Fuller E. Callaway Professor of Economics. “After good performance in the fourth quarter, there was a mild pull-back during the first quarter in tourism and port activity. In general, the regional economy maintained its forward momentum, but slowed its rate of acceleration. Toma also noted that the Savannah metro economy will grow approximately 2% through the remainder of 2022, noticeably slower as compared to the rebound year of 2021. The economic future is somewhat murkier now as inflation surges, the Federal Reserve tightens, and global energy and commodities markets remain rocked by Russia’s invasion of Ukraine, he said. Overall Strength, but Some Sectoral Weakness The business index for the Savannah metro economy increased 1.3% in the opening quarter of 2022, roughly half the pace of the previous quarter. The index of current economic activity increased to 207.3 from 204.7. The index was buoyed by solid employment growth of 1.6% during the quarter and electricity sales growth of 2.1%. Indicators of port activity, tourism and retail sales slowed during the quarter. Metro Savannah employers added 3,100 jobs pushing total regional employment to 197,500 — more than 5,000 jobs and 3% higher than the pre-pandemic peak of 192,100 in the fourth quarter of 2019. The Georgia Department of Labor recently completed its annual benchmarking process for employment in which the monthly payroll survey data is benchmarked against headcount data. Total employment data did not change significantly but business and professional industry services were revised downward while the information sector, including the film and entertainment industry, was revised upward substantially. A full media release detailing key indicators such as Employment Trends, Housing Market, and that Slowing Regional Growth Expected is attached. About the Indicators The Economic Monitor provides a continuously updated quarterly snapshot of the Savannah Metropolitan Statistical Area economy, including Bryan, Chatham and Effingham counties in Georgia. The coincident index measures the current economic heartbeat of the region. The leading index is designed to provide a short-term forecast of the region’s economic activity in the upcoming six to nine months. Looking to know more - then let us help. The Economic Monitor is available by email and at the Center’s website. If you would like to receive the Monitor by email send a ‘subscribe’ message to CBAER@georgiasouthern.edu. For more information or to arrange an interview - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
Looking for a 'real' expert to explain the latest advances in virtual reality? We're here to help!
Virtual reality is quickly becoming an actual necessity in all facets of technology, education, entertainment and the workplace. It's a popular topic, and Augusta University's Lynsey Steinberg sat down to answer a few questions about how far VR has come and where it's going. VR is changing everyday life for many. What are the biggest advances you've seen in VR use? Virtual reality is rapidly evolving and expanding. It wasn’t too long ago we were excited for the idea of a wireless head set. Now there are companies such as Virtuix creating 360-degree treadmills to interact with your experience in VR and Hypnos VR (a product which releases scents in the air based on the experience in VR). There have been advances of adaptive and stress response simulations based on pupillometry measurements or even integration of physiological sensors for behavioral research. The biggest advancements are solutions that have been unimaginable before that are now entirely possible. It seems the medical field has been a big benefactor of VR. Is this giving students a better way to "learn" about anatomy and other aspects of the field? I believe all experience is valuable to learning. VR is unique in allowing an individual to view as if from their own perspective for virtual experiential learning. We often hear the phrase, “If you could imagine walking a mile in someone else’s shoes,” and now we can provide perspective, allowing another person to view the world as someone with a particular disease or simulate training in a low-risk environment. One example, Fire in the OR, is a VR simulation allowing medical professionals to train safely on how to remove fire danger in the operating room. I believe simulations like these are remarkable examples of how valuable VR can be in education, to remove elements of danger in everyday life. Their research showed 250% improvement rate on fire safety in the OR. A huge industry leader in surgical simulations is Osso VR, creating surgical training procedures for surgeons and hiring some of our Augusta University medical illustration graduates. How is this being applied at Augusta University? The Center for Instructional Innovation created modules with the Medical College of Georgia on handwashing hygiene health and end-of-life care scenarios with the College of Nursing. We encourage faculty to develop multiple methods of interactive modules for the benefit of all learning styles. VR certainly provides engaging and enriching materials for a low-risk environment in instruction. The Center for Instructional Innovation is currently working with the Academic Student Success Center to implement Oculus Quest head sets for anatomy and physiology students to benefit from application use in VR. Augusta University student Henry Oh and his 3D printed pottery from VR sculpture. How else has VR and its use changed the way we go about our daily lives? VR head sets are known in robotics, manufacturing, therapeutic modalities, gaming capabilities, technology in research and education. Any scene you can film in 360 degrees you can now watch in a headset and be fully immersed in the scene (ie: a theater production, a museum tour, an art exhibit, a temple historically preserved, etc). We have gone from telling a story to being immersed in a story. We have been able to utilize VR technology integration and innovation on campus to create enriching learning experiences. We collaborated with our Ceramics department (with Brian McGrath and Raoul Pachecho) to support students in virtual clay sculpting with Adobe Medium. Students 3D printed their works of art after exporting the files from the VR simulation. Where do you see the future of VR? The future developments for integrating systems for haptic feedback will be remarkable integrations. The continued development of behavioral research and integration of gamification is an exciting opportunity in VR as well as the continued development for protocols and appropriate safety procedures. The cross-platform and cross-disciplinary possibilities will allow for creativity to blossom in new world solutions. It is clear, the ongoing need for technical workforce required to create and support more VR and other high-impact technology is rapidly growing. VR is a fascinating topic and if you're a journalist looking to know more by speaking with Steinberg, then let us help. Steinberg is one of the 300 board-certified medical illustrators with experience in hands-on surgery in the operating room, utilizing development in virtual reality, 3D printing, animation, gamification and graphic design while working directly with students, faculty and physicians. Steinberg is available to speak with media -- simply click on her icon now to arrange an interview today.
Disney, DeSantis, and Corporate Dilemmas
The Florida state legislature recently voted to end the Walt Disney Co.’s special tax district, which has permitted the Orlando amusement park to govern its land and save millions each year in taxes. The decision followed a clash between Disney executives and Florida Gov. Ron DeSantis over recent legislation that prohibits instruction on sexual orientation or gender identity for children in kindergarten through Grade 3. UConn's Professor Robert Bird, the Eversource Energy Chair in Business Ethics and past president of the Academy of Legal Studies in Business, sat down with UConn Today to talk about clash between the corporation and Florida government as well as the implications for other companies that may be facing similar moral and ethical dilemmas: Q: There are so many layers to this story, from taxation to self-governance, political power to human rights. What strikes you as most significant? From one perspective, this is a debate over the role of LGBTQ+ education in schools. From another perspective, this raises the broader issue of the implications of private companies speaking and acting on matters of public policy. Corporations can no longer remain neutral or silent on major issues facing American society. Consumers, employees, shareholders, and the public are increasingly expecting companies to take a stand on controversies that matter to them. Just as some companies are being punished for not severing their relationships with Russia, because of Russia’s invasion of Ukraine, so are companies like Disney expected to speak out against public policies that contradict the values of its stakeholders. Q: Why does Disney play an important role in this issue? Disney is an important participant in the underlying “Don’t Say Gay” dispute. Disney has a powerful public brand and takes care to cultivate a family-friendly image worldwide. Disney has also been a long-standing leader in supporting LGBTQ+ rights. Disney has provided health benefits to same-sex partners since 1995, and allowed “Gay Days” at Walt Disney World since 1991. Public opinion was more hostile toward LGBTQ+ rights then, and Disney stood by its values even with the ensuing controversy. For Disney to “stand down” when so many people were advocating for Disney’s support in opposition to the bill, would have eroded its long-standing support of gay rights generally. Q: What message does this send to other CEOs who might be caught in a moral, ethical, or environmental debate with government leaders? The message sent to other companies is that politicians will not remain idle if a company opposes favored legislation or enters the sphere of public debate. Firms need to walk a fine line between standing up for their values and eroding relationships with political leaders. This is an important story, and if you're a reporter looking to know more or would like to schedule and interview with Professor Bird, then let us help. Click on his icon now to arrange an interview today.
Advertising has evolved. Let our expert explain the power of innovative marketing
Late last month, Nike once again shook up the marketing landscape with a jaw-dropping new 3D billboard in Japan. It's a concept that has turned the traditional billboard into something almost out of this world. The move has once again elevated Nike as a leader in marketing. Augusta University's Dr. Christopher McKinney, associate vice president for innovation commercialization, answers a few questions for anyone looking to know more about this marketing innovation. Are you surprised how fast the landscape is changing when it comes to emerging media? Not at all. The increases both in computing power and graphics processing unit power are transforming what we can do. Now that the door of opportunity is more widely open, we’re seeing great new ways to use that power in marketing. The new Nike 3D billboard seems to be a game changer when it comes to advertising. Do you see this gaining traction as a trend that will continue? Do you see them going even further with this and how so? I do see this as a trend that will continue and even accelerate. Nike has thrown down the gauntlet; others will be trying to “one-up” Nike. Beyond the graphic elements, we’ll see ever more clever uses of 3D sound in some marketing applications. In more traditional billboard settings, the brightness, clarity and realism will improve to the point where it will be increasingly difficult to differentiate animation from what looks like a real-life image. The advent of CG in general is always changing. What's next in that realm? With the growth of virtual reality and augmented reality, we’ll see increasing applications in the home and workplace that take advantage of the VR/AR technologies. This will be especially important in areas such as education, accommodation of disabilities and entertainment. What does the future hold? In the next decade, we likely will see more tailored marketing using these CG-mediated technologies. Marketing is an ever-evolving tool used by businesses of every size and in every community. If you are a reporter looking to learn more about what's next in marketing, then let us help. McKinney specializes in marketing and commercializing innovative new technologies. He is available to speak with media; simply click on his icon to arrange an interview today.
12 tips to help you build your networking skills in Canada
Your professional network will be one of your most valuable assets in the Canadian job market. Whether you’re trying to land your first job or are looking for a mentor, your network can play an important role in helping you achieve professional success in Canada. As a newcomer to Canada, you’ll have to work harder and refine your networking skills to build connections from scratch in your new country. This article will provide you with tips to help you build your networking skills, so you can start nurturing meaningful professional relationships. 1. Understand that communication is two-sided One of the many advantages of networking is that it’s as much about promoting your personal brand as it is about learning from the experience of others. When someone takes time to speak with you, give them a chance to talk. Active, attentive listening is an essential networking skill that ensures you absorb the information being shared with you. You can then ask intelligent, relevant questions and get insights that might be useful for your professional success in Canada. Keep distractions away and focus on the conversation. It is rude to interrupt when someone is talking, so save your questions until they’ve finished speaking. 2. Improve your public speaking skills Many newcomers avoid networking or public speaking as they lack confidence in their English language or interpersonal skills. However, practice is the best way to overcome the fear of speaking in public. Take the time to work on your language skills. There are many English as a Second Language (ESL) resources and community groups available across the country to help newcomers improve their speaking and listening skills. Practice speaking in front of a mirror or with your friends. Don’t feel insecure if you have an accent or have trouble understanding some words. Remember, Canada is a diverse, multicultural country, and most people are accepting of the fact that English may not be your first language. 3. Practice both verbal and non-verbal communication What you say is only half the image you present—non-verbal communication is just as important. Your body language conveys a lot about your personality and how engaged you are in a meeting. Avoid crossing your arms, closing your fists tightly, or hunching your shoulders, as this can make you seem unfriendly. Practice smiling and gesturing with your hands as you talk in front of a mirror. Be aware of your posture and make eye contact with the people you are talking to. While networking in-person, speak confidently. Respect people’s personal space and avoid standing too close to them. 4. Learn the art of small talk Small talk is culturally important in Canada. It serves as an icebreaker before you get to the actual topic of conversation. Since small talk is meant to create a safe, comfortable environment, be sure to choose non-controversial, light topics. Some common small talk topics include the weather, sports, arts, entertainment, hobbies, and current events. Stay away from topics like politics, personal or family matters, income, and religion. As a newcomer, you can build your small talk skills by staying up-to-date on the news, developing an interest in Canadian arts, culture, and, of course, sports. 5. Ask for constructive feedback An easy way to build your networking skills is to get an honest opinion on what you maybe doing wrong or need to improve. Before an important networking meeting, do a practice run with some friends and ask them for feedback on your small talk, elevator pitch, questions, and overall communication skills. You can also ask for constructive feedback towards the end of your networking meetings. Be open and humble when you ask for tips to help you build your networking skills. In most cases, people are willing to offer guidance and insights that you can leverage in future meetings. 6. Give before you get One mistake many newcomers make is to only think about what they can get out of a connection, without considering what they may be able to offer in return. Networking is not one-sided, so be sure to make a list of your unique skills and strengths before you start. Even if you are new to the Canadian job market, review the LinkedIn profile of the person you’re going to meet to understand their role and see where you can contribute. During your meeting, convey your willingness to help and ask if there’s anything you can support them with. By offering to give before you get, you can build meaningful connections and also prove your value to your network. Once they’ve seen your skills in action, they’ll be more likely to offer guidance, connect you to others, or refer you to job opportunities. 7. Attend networking events and workshops One way to build your networking skills is to jump right in and start networking. Look for both virtual and in-person networking events on industry association websites or on platforms like Eventbrite and Meetup, and attend as many as you can. In addition to making connections, this will also give you a chance to observe the way other people network. You’ll be able to pick up best practices related to small talk, ways to introduce yourself, verbal and non-verbal communication, and questions to ask. If you meet someone particularly impressive, don’t hesitate to follow up and ask if they would be willing to share some tips to help you network better. 8. Prepare, prepare, prepare When it comes to networking meetings, preparation can make all the difference. Put your research skills to good use and learn as much as you can about the background, role, and career path of the individual you’re going to meet. Know what you want to get from your networking meetings—further connections, guidance, or referrals. Prepare a list of questions accordingly, and customize your list based on each person’s industry, skills, and position. Finally, spend some time creating an engaging, authentic elevator pitch. Remember that an elevator pitch is not a sales pitch, but a chance to tell your story and highlight your skills in an impactful way. 9. Ask for recommendations and introductions In Canada, every professional you meet will likely have their own network. As a newcomer, it might not be easy to ask the people you meet to connect you with others. This is a networking skill that you’ll need to build as you start to grow and nurture your network. Before you meet someone for a coffee chat, go through their LinkedIn network and see if they know someone you’d like to be introduced to. If you’re looking for specific information or trying to build a particular skill, it is a good idea to ask your connections if they can recommend someone in their industry or organization who might be able to help. If you’ve cultivated a meaningful relationship, you might also be able to get an introduction to someone in their network. When you are introduced to a person by someone they know and trust, they are more likely to take out time to speak with you. 10. Keep track of your networking meetings For most newcomers, the first few months of networking can be overwhelming. Since you’re building your network from scratch in Canada, you might be meeting as many as four or five people each week. This makes it hard to keep track of who you’ve met and what you discussed. As a result, you might forget valuable insights or miss out on following up with some people. Keeping track of your meetings is an important networking skill. Create a list with names of people you meet, meeting dates, their designations and organization, discussion points, and follow-up actions. When you set up follow-up meetings, you’ll be able to refer to your list to review points that you had discussed with them earlier. This list can also help you identify connections who might be useful when you’re applying for a job. You’ll also be able to clearly see gaps in your network, such as industries you don’t have connections in, so you can focus on those in the future. 11. Follow up and follow through Building meaningful professional relationships takes time and in most cases, the first meeting is only an introduction. The value you can leverage from your connections often depends on how much time and effort you invest in maintaining them. You can start by sending a personalized thank you note within 24 hours of your meeting. If you’ve agreed upon any action items during your meetings, don’t forget to deliver on them. After your initial meeting, you can keep the conversation going by regularly sharing relevant developments and insights, engaging on their social media posts, or asking for their opinion on topics related to the ones you discussed. 12. Don’t give up Finally, patience is another skill you’ll need as you start building your network in Canada. It’s easy to become demotivated when your LinkedIn connection requests go unanswered or when the people you connect with online are unwilling to meet you. Even after the initial coffee chats, some of your connections may not be able or willing to offer you the advice, guidance, or contacts you need. It takes time to nurture relationships and identify how and where someone might be able to add value. You might also have to demonstrate your own willingness to help before someone agrees to support you. Even if some meetings don’t go as well as you had hoped, don’t give up. Each new meeting is a learning opportunity, so keep an open mind. Remember that it only takes one connection or referral to land your dream job in Canada. Networking plays a crucial role in the Canadian job market. However, networking may not come naturally to everyone. As a newcomer to Canada, improving your networking skills will help you build meaningful relationships with people who can bring you closer to achieving your career goals. Original article located here, published by Arrive. About Arrive Arrive is powered by RBC Ventures Inc, a subsidiary of Royal Bank of Canada. In collaboration with RBC, Arrive is dedicated to helping newcomers achieve their life, career, and financial goals in Canada. An important part of establishing your financial life in Canada is finding the right partner to invest in your financial success. RBC is the largest bank in Canada* and here to be your partner in all of your financial needs.
