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United Nations’ Sustainable Development Goals fall behind initial hopes, lacks needed funding
In 2000, United Nations member states adopted eight Millennium Development Goals (MDGs), which featured a number of ambitious global initiatives, such as eradicating extreme poverty and hunger, and achieving universal primary education in all countries around the world. As these goals were extremely aspirational, most were far from met by the target date. However, by 2015 significant progress was made in a few areas, such as increased official development assistance (foreign aid), reduced trade barriers for developing country exports, and new debt-reduction strategies for some of the heaviest indebted countries. By the target date of the MDGs, the most notable outcome was the number of people living in extreme poverty around the world had been reduced by 50% since 1990. To keep the sustainable development agenda moving forward, at the end of 2015, the United Nations member states adopted 17 new Sustainable Development Goals (SDGs) to be met by 2030. Since the adoption of the SDGs in 2015, some progress has been on two of the SDGs: eliminating preventable deaths among newborns and children under the age of 5, and getting children into primary schools. These are both important initiatives and progress should be celebrated, says Matt Bluem, assistant dean of graduate programs and MBA director of Saint Mary's University of Minnesota's School of Business and Technology. Unfortunately, progress on the other 15 goals has not kept pace. With just 10 years until the target date for meeting all 17 SDGs, it is becoming increasingly clear that most of these goals will not be met. According to the UN, the biggest challenge in meeting the SDGs is funding. An additional $2-3 trillion is needed to help meet funding requirements. A recent report by the Brookings Institution states that sub-Saharan Africa alone would need hundreds of billions of dollars in additional financial support every year in order to meet the SDGs by the target date of 2030, Bluem says. U.N. Secretary-General António Guterres has argued that public investment by governments is not enough, insisting that private industry is going to need to get involved. To meet the aggressive SDGs, the private and public sectors will need to work together to bring about the investment and policy change. In order to encourage governments and the private sector to put the resources and effort necessary into meeting the SDGs, it is imperative to let world leaders know that goals such as the SDGs are important to the international citizenry, Bluem says. Are you a journalist covering this topic and interested in an interview? That’s where we can help. Matt Bluem, Ph.D., assistant dean of graduate programs and MBA director, has taught business and marketing courses at Saint Mary’s University of Minnesota since 2008. Prior to Saint Mary’s, he worked in both the banking and the nonprofit sectors, most recently with a non-governmental organization (NGO) with operations in more than a dozen countries. Bluem is an expert in political and economic development and is available to speak with media. To arrange an interview with him, simply click below to access his contact information.
The election is on. In fact, it’s as if the campaign of the 2016 election has never come to a finish. U.S. President Donald Trump’s strategy of constant rallies, speeches and campaign stops has essentially meant the Republican incumbent has been on the stump for the better part of almost five years now. On the other side, at one time last year, there were more than two dozen contenders vying for the right to represent the Democrats. That field has been whittled down to about half of that, and it is expected to continue shrinking now that primaries are in play and the financial costs of keeping up will become a reality. So, if there were to be an actual starting point for the November election – this week could be it. On Monday, the Iowa Caucus kicks off what could be months of rigorous and aggressive campaigning for Democrats. The winner Monday will have a huge boost, but after that it’ll be all eyes on New Hampshire, Nevada, South Carolina and then Super Tuesday. Also, this week, the President will deliver the State of the Union. The timing of this speech could be the change of channel the President needs as the clouds of impeachment linger. As well, the speech and the huge audience it gathers could set the tone of what's to come on the campaign trail. For political junkies and journalists – it is going to be a busy nine months. And if you are a reporter covering the primaries, politics and the presidential election – then let our experts help. The team from FAU can help with a variety of topics that will inevitably be part of or influence the policies and platforms of each party and candidate. Kevin Wagner's research and teaching interests include presidential and judicial politics, political behavior and legislative behavior. He is also a research fellow of the FAU Business and Economics Polling Initiative (BEPI). Robert Rabil is an expert in political Islam, terrorism, U.S. foreign policy, and U.S.-Arab relations. Kelly Shannon specializes in the history of U.S. foreign relations, with particular attention to the Middle East and the 20th century. Colin Polsky is trained as a geographer, specializing in the human dimensions of global environmental change. He also oversees FAU's quarterly environmental poll. All of these experts from Florida Atlantic University are available to help with any of your questions or coverage – simply click on an expert’s icon to arrange an interview today.
Experts in the media – Augusta’s Dr. Jose Vazquez is becoming the go-to expert for the coronavirus
It’s the news story that has health officials concerned and reporters scrambling – on almost every continent on the planet. The coronavirus, originating from China has gone global with new cases popping up in 17 countries to date. And as media are trying their best to explain the situation and accurately report just what the coronavirus is, how it is spread along with the symptoms and precautions and preventative measures – they’re relying on experts to ensure their stories are accurate. That’s where Augusta is helping. Dr. Jose Vazquez is an expert in the realm of infectious diseases. He studies and treats infectious diseases, including antibiotic-resistant superbugs and fungal infections. He has been a reliable source for local, statewide and national media regarding the coronavirus outbreak. Dr. Vasquez is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Georgia Southern associate dean named to National Advisory Mental Health Council
Joseph Telfair, DrPH, associate dean of public health practice and research in Georgia Southern University’s Jiann-Ping Hsu College of Public Health, has been appointed to the National Mental Health Advisory Committee (NAMHC). The NAMHC advises U.S. Department of Health and Human Services Secretary Alex Azar and the directors of the National Institutes of Health and the National Institute of Mental Health on all policies and activities relating to the conduct and support of mental health research, research training and other programs of the institutes. “I am greatly honored to have been given this opportunity to serve our profession and represent our college and University on this important national advisory committee,” said Telfair. “The prospect to contribute to decisions over the next several years that will make a difference for multidisciplinary researchers is very much appreciated.” Telfair’s advisory role will pertain to public health research and practice, community-based research, and issues of health inequities and translational research — all areas in which his national and global expertise has been recognized. His appointment runs through September 2023. Mental health is one of the leading issues impacting families, workplaces and almost all aspects of society and American life. If you are a journalist looking to learn more about mental health and the research taking place across the country – then let Georgia Southern University help. Joseph Telfair, associate dean of public health practice and research in Georgia Southern University’s Jiann-Ping Hsu College of Public Health, is available to speak with media regarding this important topic – simply click on his icon to arrange an interview.
Coronavirus expert available for interviews
Ralph Baric is the William R. Kenan Jr. Distinguished Professor in the Department of Epidemiology at UNC-Chapel Hill. His research specializes in coronaviruses and emerging infections. He is available to speak with reporters about the latest outbreak news. If you’d like to speak with Baric, call 919-445-8555 or email mediarelations@unc.edu. Baric serves as professor in both the Gillings School of Global Public Health and the UNC-Chapel Hill School of Medicine’s Department of Microbiology and Immunology. His substantial research focuses on advancing knowledge about — and vaccines for — coronaviruses and emerging infections like Zika virus, spanning the spectrum from discovery to translation.
Introducing AiMOS, The Most Powerful Supercomputer at a Private University
The most powerful supercomputer to debut on the November 2019 Top500 ranking of supercomputers, also the most powerful supercomputer in New York State, was recently unveiled at the Rensselaer Polytechnic Institute Center for Computational Innovations (CCI). Part of a collaboration between IBM, Empire State Development (ESD), and NY CREATES, the eight petaflop IBM POWER9-equipped AI supercomputer is configured to help enable users to explore new AI applications and accelerate economic development from New York’s smallest startups to its largest enterprises. AiMOS is: The most powerful supercomputer housed at a private university. The 24th most powerful supercomputer in the world. The third-most energy efficient supercomputer in the world. Named AiMOS (short for Artificial Intelligence Multiprocessing Optimized System) in honor of Rensselaer co-founder Amos Eaton, the machine will serve as a test bed for the New York State-IBM Research AI Hardware Center, which opened on the SUNY Polytechnic Institute (SUNY Poly) campus in Albany earlier this year. The AI Hardware Center aims to advance the development of computing chips and systems that are designed and optimized for AI workloads to push the boundaries of AI performance. AiMOS will provide the modeling, simulation, and computation necessary to support the development of this hardware. “The established expertise in computation and data analytics at Rensselaer, when combined with AiMOS, will enable many of our research projects to make significant strides that simply were not possible on our previous platform,” said Christopher Carothers, director of the CCI and professor of computer science at Rensselaer. “Our message to the campus and beyond is that, if you are doing work on large-scale data analytics, machine learning, AI, and scientific computing, then it should be running at the CCI.” Built using the same IBM Power Systems technology as the world’s smartest supercomputers, the US Dept. of Energy’s Summit and Sierra supercomputers, AiMOS uses a heterogeneous system architecture that includes IBM POWER9 CPUs and NVIDIA GPUs. This enables AiMOS with a capacity of eight quadrillion calculations per second. You can watch Rensselaer President Shirley Ann Jackson talk about AiMOS here: Chris Carothers is the director of the Center for Computational Innovations (CCI) at Rensselaer. He is available to speak with media about AiMOS and what it can enable – simply click on his icon to arrange an interview.
It may be the most wonderful time of the year, but for those delivering packages to houses and homes across America this holiday season it’s also the busiest one. In fact, it’s expected that Amazon alone will ship close to 300 million packages for Christmas. Customers want their purchases quicker and cheaper and it’s changing how the landscape works. It's estimated that free shipping will cost Amazon more than a billion dollars this quarter alone. This explains why shippers are looking at some radical new technologies to cut the cost of the last mile – and this is not just limited to the retail shopping industry. “Technology-driven innovations such as delivery drones or driverless vehicles not only facilitate last-mile delivery, they help with the inclusion of new sets of “customers, especially those in remote locations or rural areas with poor infrastructure, says Morvarid Rahmani, assistant professor of Operations Management at Scheller College of Business at Georgia Institute of Technology. For instance, companies like UPS, CVS, and WakeMed are exploring the idea of drugs and other health-related items being delivered by drones. In a first, collaboration between the FAA and UPS partner Matternet made deliveries from a CVS pharmacy in Cary, North Carolina as well a customer’s retirement community in November. Rahmani thinks this type of delivery shows promise. “Using drones to deliver medical packages can give rural communities access to products and medical supplies, which they would not be able to access otherwise. This delivery model is a way of incorporating social concerns and conditions of underserved populations into business practices. Using drones to deliver medial packages is a great example of collaboration between a governmental agency and for-profit companies, which is toward the dual goals of promoting efficiency and inclusion,” she notes. So, while most consumers are coming to terms with drone technology as a means for the Amazons of the world to replace it’s fleet of trucks, many customers are seeing the future of receiving essential, potentially life-saving drugs to their doorstep. “These technologies enable inclusive retailing and distribution for large (excluded) communities all over the world, says Rahmani. “Successful implementation of inclusive business practices requires collaboration of for-profit firms with the public sector, civil society organizations, and communities”.CBS News - December 15, 2019 Morvarid Rahmani is an Assistant Professor of Operations Management at Scheller College of Business at Georgia Tech. She is an expert in the areas of research is on collaboration in work processes such as new product development, management/IT consulting, and education. Dr. Rahmani is available to speak with media regarding this topic – simple click on her icon to arrange an interview. About Scheller College of Business The Georgia Tech Scheller College of Business is located in a state-of-the-art building in Georgia Tech’s vibrant Technology Square, the core of the Atlanta’s high-tech business community. The College offers an internationally recognized business education, including full-time, evening, and executive MBA options as well as undergraduate and Ph.D. degrees, to approximately 2,000 degree-seeking students each year. Scheller College collaborates across Georgia Tech to offer joint MS degrees in quantitative and computational finance and business analytics. Custom and open enrollment programs for executives and professionals are offered through the Huang Executive Education Center, located within the College. Interdisciplinary centers for teaching and research within the College enrich the educational experience, the campus and the community by providing a direct connection with the real world. They fuel collaborative teaching and research in some of the most relevant areas in business today: leadership, innovation, sustainability, the global enterprise, and business ethics. For more information, contact media@scheller.gatech.edu
EXPERT PITCHING 101: The Power of Spotlights
Of all the angles and perspectives, when pitching your experts, you need to figure out how yours stands out amongst the rest. How are you getting the perspectives of your subject matter experts out there? Have you figured out your 'bench strength' to know who can comment on what and how? Do you have a good way to get your people out there to the public? Sadly, when asked these questions, most PR and Marketing professionals struggle to give you a straight answer with confidence on how they get their people to comment on certain storylines. With a defeated tone, I often hear, “Well – we have our resident rock star, Professor Jones, who does most of our media interviews” often followed by, “but he’s not always the best person for the story.” Although, most organizations have a list of subject matter experts, they are often over-reliant on the same ‘go-to’ people. Here’s why: First, these people are tried and true. For media, it’s a big deal when contacting an expert for comment - especially if the interview will be conducted on camera. So, why risk the chance of speaking with someone new? The second thing, it’s time consuming. It’s easy to find a previous expert pitch in an email and forward it on to someone new. However, gathering this content for each new person every time an individual is being pitched is very time consuming and difficult to manage. Especially, when this content is strewn across the web and you need to add links for videos on YouTube, books on Amazon, articles on ResearchGate, presentations on SlideShare etc. Once you’ve found the right person for the story, and you’ve aggregated the necessary background content to send, you must tie the loose ends and make the person contextual and relevant. Why is this person the best individual to comment on the story? What angle is this person going to provide? What sort of background qualifies this person to being the subject matter expert on the topic? Don’t worry, help is on the way At ExpertFile, we’ve heard the stories about organizations missing out on opportunities to get national or international media coverage because of their small team. These understaffed teams don’t have enough bandwidth to continuously pitch their people and comment on storylines. Their websites don’t paint a full picture of their experts’ abilities and knowledge. So, we got together with these PR, Marketing and Comms people, and looked to develop a solution. Then we created “Spotlight” - putting all of the necessary tools into the hands of PR, Marketing and Communications teams. Spotlight allows you to contextualize the relevance of your expert with a the story. Write your expert pitch to explain why that person is the best to comment on that topic, and the angle they’d be able to provide. Combine that with rich media profiles created by the ExpertFile team, you now have a central home for all of your experts’ content, and it provides a more engaging representation. So, when the media are vetting, they can now watch a video of that individual speaking in front of a camera, see their latest Media Appearances to know they have experience talking to reporters, and a Contact button for the quickest way to reach that individual, while simultaneously routing to any other internal stakeholders. This last part is important to consider as every story has many angles. Take the recent United Airlines debacle, where a passenger was viciously pulled out of his seat due to the plane being overbooked. Aside from the traumatic events from the video that surfaced of the incident, after the dust settled media are left scrambling to find out more on the protocol for overbooked flights, the global impact (there was a big uproar in China due to initial reporting that he was of Chinese descent), and the economic impact on the company. Which means, you don’t need to limit yourself to an aviation expert in order to comment on an aviation story. Every story has multiple angles - this lets you offer up a unique perspective, pitch a concept others are not covering and insert your expert into an already crowded narrative. Spotlight helps you grow those invisible experts into great sources, and it helps you efficiently pitch when you have resource constraints. Spotlights in Action Since the launch of the ExpertFile News Digest service, we’ve seen some significant results for our customers. We've only been with ExpertFile a short time. We've been using Spotlights from the News Digest and have noticed a lot more attention from media. They're easy to request - and the turnaround is fast. We recently were asked to comment on the Supreme Court nominee and booked a radio show thanks to a Spotlight. It’s been a great way to get additional exposure for Augusta University. We've only been with ExpertFile a short time. We've been using Spotlights from the News Digest and have noticed a lot more attention from media. They're easy to request - and the turnaround is fast. We recently were asked to comment on the Supreme Court nominee and booked a radio show thanks to a Spotlight. It’s been a great way to get additional exposure for Augusta University. -Kelly Jasper Senior Digital Media Coordinator - Augusta University With Spotlights we are seeing immediate pick-up of the stories we want to be part of. It’s letting us tell the Cambrian College story to a wide audience. As well, we’re noticing one Spotlight generates multiple media contacts. Once one outlet sees or reads our expert weighing in on a trending topic - the others follow. It’s an earned media coup. -Shawn Poland Associate Vice President, College Advancement - Cambrian College Once I integrated my Spotlights onto the Emory University business school website, it was so simple for me to have the ExpertFile Newsroom team whip up a pitch and publish it. Especially with limited resource on my team, it’s been a huge help to get my people out there in a more efficient manner. -J. Michael Moore Senior Communications Manager, Emory University - Goizueta School of Business Want to see an example of how to pitch your expert? Send your storyline to success@expertifle.com and we will have our Newsroom team send you a draft Spotlight ASAP. Is there anything that I missed? I’d love to hear what’s worked for you to get your people speaking with the media.
With 2018 in full swing there’s no sign that the issue of fake news is going away. In fact, it continues to plague major social platforms such as Facebook as well as the traditional media players. This erosion of trust begs the question – how can we ensure the right experts on important topics are at the center of the conversation? If your organization has experts, there is a silver lining. There has never been a more important time for experts – the real ones – not the “fake it till you make it” collection of posers and promoters that have read a blog on personal branding. We’re talking about the people who have put in their 10,000 hours of researching, building and publishing. Presenting your top people in a more visible, engaging and approachable way presents huge opportunities for you to build trust and deepen relationships with a variety of audiences, including customers and partners – not just the media. However, to really capitalize, you have to look closely at how audiences interact with your expert content. Based on our work with thousands of experts and their organizations, we’ve prepared a list of key trends and predictions you need to watch if you’re a communications and digital media professional. Trend 1: Organizations are measuring their “Internal Bench Strength”. The power behind any organization is its people, but many organizations fall short in taking stock of their roster of experts who are capable of building voice and reputation with key audiences. Communicators are increasingly turning to internal pulse surveys and annual assessments that better identify competencies, professional interests and attitudes across the organization. Smart organizations are using surveys to create an efficient roster of internal experts and match them to the news cycle. Identifying a “core group” of go-to experts who will best benefit from programs such as media training and carefully mapping key topics to experts will ensure the organization is aligned to support communications objectives – both for proactive story development and responding quickly to breaking news opportunities. Trend 2: Organizations are starting to function more like newsrooms. As newsrooms in the print and broadcast world continue to be streamlined and downsized, organizations can play a key role in helping journalists by making relevant content and credible sources more accessible. Incorporating better search features that allow journalists to quickly find experts using simple keyword searches is an important starting point. Showcasing experts in the context of key news events in a content hub with interesting story angles are increasing in popularity Trend 3: Next generation newsroom platforms will change how media find expert sources. Journalists have a challenging role today amidst a backdrop of fake news and increasing cynicism about the credibility and sources of information. They still have the same day deadlines, but with an increased responsibility to get the story right, so reliable sources are critical to their success. So it’s not surprising that journalists, television bookers and producers are gravitating to solutions that make it easier for them to discover, evaluate and connect with expert sources. We recently integrated our ExpertFile global directory into the Associated Press newsroom software which is used by thousands of print, broadcast and digital newsrooms around the world. The AP, as the world’s leading news organization, recognizes the pressures that publishers and broadcasters are under. They are committed to technology advances that help news organizations. Few journalists have the time to rummage around in poorly designed corporate websites and university faculty directories looking for the best expert. And if you think it’s just junior reporters using these online tools think again. We’re seeing seasoned journalists from top media outlets including The New York Times, CNN, Time Magazine, NBC, The Washington Post, the BBC, NPR Radio and the CBC making regular use of the ExpertFile platform. The bottom line: If you aren’t thinking about broader distribution of your expert content beyond your website you are missing out. Trend 4: New search technologies are helping organizations cut through the content clutter. Searching for the right person based on attributes such as key topics, publications, or geography inside an organization remains a challenge – even for those organizations that have invested heavily in content management solutions and intranet platforms. The organic and onsite search user experience has become a top issue for marketing and IT teams. Audiences who have been spoiled by “Google-like simplicity” expect to find relevant information, or they’re gone within seconds. That’s why many organizations are investing in new search technologies powered by machine learning to provide faster discovery and connections with their subject-matter experts. Last year we built Elasticsearch features right into our platform to save our clients the time and money of doing this for themselves. Search remains one of the biggest opportunities to quickly drive more market attention and audience engagement, as well as to improve internal collaboration between experts. Trend 5: Video will continue to outperform all other forms of content. There’s nothing quite like video to drive the value of owned content. But remember that video is becoming essential to boosting earned media. We’re continually impressed by the new research that continues to emerge on the power of video content. Last fall, LinkedIn reported audience engagement numbers for its new video feed feature that showed 20 times more engagement for video vs. all other forms of content on its platform. As more audiences demand video content, so does the demand in television newsrooms for broadcast-ready experts. That’s why we also partnered with Dejero to help broadcasters who use their platform to search for experts suitable for interviews. If you are looking to get more television coverage, then you have to invest some of your budget on video to showcase your experts. We predict that the most successful organizations will adopt a video-centric approach to storytelling, creating snackable multimedia content that connects with a range of audiences. Many marketers are overthinking video as something requiring a massive production with a big annual shoot”. That doesn’t work for audiences such as journalists who are feeding a real-time news cycle. Our simple advice – look carefully at your video strategy and identify opportunities to use video across your digital properties in areas such as your homepage, media room and even landing pages. We’re interested to hear how your organization is capitalizing on these trends to better promote your experts to key audiences. For more information on how ExpertFile can help your organization incorporate the latest software and services innovations into your thought leadership and expert marketing strategies please drop us a line at dtaenzer@expertfile.com.
Working with Faculty Experts to Build Reputation and Market Visibility
The Baylor University Playbook Featured in CASE Currents Magazine PHOTO CREDIT: BAYLOR UNIVERSITY MEDIA COMMUNICATIONS As traditional and social media organizations such as Facebook race to expose and disrupt the onslaught of “fake news”, a major opportunity exists for higher education institutions to more prominently feature their research and expert opinion to quell this steady flow of misinformation. We know that the gold standard of news reports and social media posts are substantiated with expert research and opinion. What gets in the way of comprehensive reporting and dialogue? It’s often the lack of input from great institutions and their experts. More than ever, traditional media organizations need to provide a steady flow of credible information to trump the influx of unsubstantiated content. But the media (from local mainstream editors to award-winning international investigative journalists) struggle with big challenges: growing editorial demands, small budgets, little time, limits to accessing information – all restricting their ability to pursue new research, data and expertise. So how do they get around this and cut through the clutter? A lot of the responsibility falls on organizations to be more approachable to journalists to help them with expert sources. Schools doing this well are already boosting their reputation with media and other key audiences by showing the relevance of their institution and faculty. In this month’s CASE Currents magazine, a feature article titled “Are Your Professors Ready for Their Close-Up?” Eric Eckert, Baylor University’s Assistant Director of Media Communications and Faculty Development, shares with other institutions the process his team took to prepare its faculty experts for the media spotlight with an in-house training program and the necessary tools to succeed. the Baylor playbook is a great read for any organization looking to boost media coverage and build reputation. Eckert, whose list of responsibilities at the university includes “Faculty Experts”, notes: “We demonstrate our commitment to this program by investing in tools that spread awareness of our researchers’ work. In addition to the time we devote to training and promoting our faculty members, in 2017 our office started using ExpertFile, a content marketing platform that includes the capability to create dynamic faculty profiles that expose our professors to a wider audience of journalists. We can also manage media inquiries through the platform. The software has reduced the time we spend updating faculty profiles. We can quickly add photos, videos, and links to an expert’s media hits and create faculty spotlights—a feature that helps us rapidly promote a professor’s expertise to take advantage of breaking news.” ExpertFile worked with Baylor to develop a searchable platform and content placements for their experts integrated into the Baylor website. To extend the reach beyond the website, Its experts are now also synchronized with the ExpertFile global experts directory and are also visible to thousands of newsrooms throughout the world through our partnerships with the Associated Press and Dejero. Eckert goes on to explain his organization’s use and success with ExpertFile Spotlight. Spotlight is a unique content hub solution that is growing in popularity with marketing teams looking to quickly feature their experts in the context of breaking news, emerging stories, valuable research and newsworthy events. Virtually all of our clients are seeing the importance of providing relevant story angles that can be produced to help journalists on same day deadlines. Eckert goes on to speak of his experience with Spotlights: “In September 2017, we created a spotlight to distribute a Baylor law professor’s comments on President Donald Trump’s decision to withdraw authorization for the Deferred Action for Childhood Arrivals program. A media inquiry received through ExpertFile resulted in a guest appearance on a nationally syndicated radio program in Canada.” Other coverage generated recently by the Baylor team includes: Are you ‘phubbing’ right now? What it is and why science says it’s bad for your relationships The Washington Post You might be cheating on your spouse with your smartphone The Toronto Star Four bad habits that executives should nix The Economist Can ‘bedtime’ teas really help you fall asleep faster? Women’s Health The better way to take a break Fast Company The profile that experts develop through thought out programs such as Baylor’s can extend well beyond media to other key stakeholders, including potential research partners, funders, event organizers, student enrollment and employee recruitment. How are your marketing, communications and media relations’ teams working with your experts across the campus to build market visibility and reputation for your institution? We’d like to know. For more information on how ExpertFile Spotlight works or to read more success stories please drop me a line at Deanne Taenzer at dtaenzer@expertfile.com
