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Aston University expert explores sustainability in SME supply chains in new book featured image

Aston University expert explores sustainability in SME supply chains in new book

Professor Prasanta Kumar Dey is a co-author of Supply Chain Sustainability in Small and Medium Sized Enterprises The book provides a comprehensive roadmap for SMEs to achieve sustainable supply chains Using real world case studies, it offers practical guidance and expert insights for researchers and industry practitioners. An expert in sustainable supply chain operations and the circular economy at Aston University has co-authored a new book focused on the sustainability of small and medium sized enterprises (SMEs). Dr Prasanta Kumar Dey, professor of operations management at Aston Business School, has written Supply Chain Sustainability in Small and Medium Sized Enterprises alongside Dr Soumyadeb Chowdhury of Toulouse Business School and Dr Chrisovalantis Malesios from the Agricultural University of Athens. This comprehensive book examines the sustainability of supply chains in SMEs across developed and emerging economies. It draws on contributions from experts and examines case studies from countries including Thailand, Bangladesh, France, Spain, Austria and Greece. The book offers practical guidance for researchers and industry practitioners. It explores the trade-offs between economic, environmental and social aspects of sustainability, the current state of sustainable supply chain practices and critical success factors across various industries. The book highlights the experience of SMEs on the decarbonisation journey, from the concept to the implementation of the energy efficiency measures. This experience helps not only to standardise the customers’ journey towards decarbonisation but it also facilitates the undertaking of cost-benefit analysis for decarbonisation measures. Professor Prasanta Dey said: “Small and medium-sized enterprises are the backbone of economies worldwide. “Through this book, we aim to provide a comprehensive roadmap for SMEs to achieve sustainable supply chains, balancing economic growth with environmental stewardship and social responsibility. “The selection of the most effective enablers across facilities, operational processes and logistics for decarbonisation is made easier through the case studies of the book. “By learning from real-world case studies and expert insights, businesses can navigate the complexities of sustainability and drive impactful change. These help to develop a comprehensive reporting template for communicating energy audit outcomes to specific company for their further actions. The book also helps SMEs to develop implementation plan for decarbonisation measures. “Adopting a carbon footprint tool and business modelling technique from the book helps a decarbonization project identify energy-efficient strategies that reduce emissions and enhance economic, environmental and social performance.” You can purchase a copy of the book here.

2 min. read
Aston University collaborates on £300,000 research project to address regional productivity and wage disparities in the UK featured image

Aston University collaborates on £300,000 research project to address regional productivity and wage disparities in the UK

The project is a collaboration between Aston University, the University of Sheffield and The Resolution Foundation The project aims to leverage new, big data to help understand regional economic disparities It is funded by the Economic and Social Research Council (ESRC). Aston University, in collaboration with the University of Sheffield and The Resolution Foundation, has launched a significant research project to understand regional productivity and wage disparities in the UK. The project has received £300,000 in funding from the Economic and Social Research Council (ESRC) to uncover the factors driving economic imbalances using recent, big data. The research will analyse how various factors such as workers' education, location choices, business types and sizes and regional infrastructure contribute to wage and productivity differences over the past 20 years. The aim is to understand these differences and suggest practical solutions for national and local governments. Researchers will explore potential drivers of regional productivity gaps, including the clustering of highly skilled workers, regional industrial structures, and local endowments like transport links and housing availability. The findings will help identify effective policy measures to reduce these imbalances. This project also aims to demonstrate how data analysis can help understand regional economic disparities. By reducing start-up costs for future research, it will build a community focused on tackling spatial economic imbalances. Dr Anastasios Kitsos, a senior lecturer in economics at Aston Business School and principal investigator (PI) on the project, said: “This project will analyse the relative importance of productivity drivers using novel, granular data from linked administrative datasets covering workers, firms and localities in England since the 2000s. “This analysis will shed light into how much spatial productivity gaps can be explained by the characteristics of people, firms and places over time, and identify intrinsically more productive locations. “Understanding and addressing the root causes of the UK's severe spatial disparities in economic performance is crucial for fostering inclusive, regionally balanced growth and enhancing national productivity. This project aims to provide actionable insights and build a foundation for future research and policy development in this critical area. “The results will be shared in a comprehensive report detailing these influences over the past 20 years and offering policy recommendations for governments on skills, innovation, infrastructure, and local development strategies.”

2 min. read
Those last days of summer: How to entertain your kids before the break ends featured image

Those last days of summer: How to entertain your kids before the break ends

Are you one of the parents who is panicked at the prospect of entertaining your children for those final weeks of the summer? Did you miss the day camp sign ups early in the summer?  University of Delaware expert Roberta Golinkoff has you covered. Golinkoff is an education professor in the fields of education and psychology with over 30 years of experience in childhood education. She is currently Unidel H. Rodney Sharp Chair and Professor in UD's School of Education as well as a member of the Departments of Psychological and Brain Sciences and Linguistics and Cognitive Science. She also directs the Child’s Play, Learning, and Development laboratory. She gives tips on how to keep kids entertained throughout the summer, particularly this last month of summer.  Work with others in your neighborhood in the same boat to create an at home day camp.   What happens at day camps can be duplicated at home. Consider how they work. Peers get together under the supervision of a young adult and engage in outdoor activities such as foot races and ball games and indoor activities such as arts and crafts. Camps are hotbeds for playful learning – the way that children learn best. Camps unwittingly nurture communication between peers and adults, collaboration in helping your team, and creative thinking of all types – during craft activities but much more. Making a tentative agenda for kids with other parents in the same boat will be invaluable. But there is no room for a rigid schedule! Time has to be flexible. During the regular year when parents are rushing hither and yon, there is little time to stop and let the action continue. But the summer changes all that. Discoveries like hungry turtles in a nearby pond can be a delight for children. Even if you can’t find a teen helper or another parent to trade off with, you can engage your children in many activities they will love. Limited screen time can be beneficial.   There is nothing wrong with playing with apps or watching television as long as parents make sure the content is appropriate for the age of their children. There are shows that amuse children and that they can learn from – Sesame Street and Reading Rainbow are prime examples. And parents can build on these shows by asking children to design the next episode, “What would happen if Peppa Pig couldn’t find a playmate?” or draw pictures showing the characters at the beach! A new website called Stories with Clever Hedgehog and designed in Ukrainian for Ukrainian children suffering from the war is also available in English. Designed by developmental psychologists – including Golinkoff herself – has numerous activities such as games, songs, art, fun facts for children to enjoy. But media that takes place indoors should just be used as cool down periods and even then only briefly, or on rainy days. Luxurious breezes, sunshine, and physical activities are what summer is meant for. Boredom is ok.  Boredom is not a bad thing and can be a time for reflection and inner growth. Ask children to think about what they want to do next and make a plan for the rest of the day. Ask children to come up with a brand new activity that other kids would like. Media is not a great solution to boredom anyway but developing strategies to consider boredom a plus can be. Golinkoff is available to give more tips. She also welcomes reporters to visit her lab to see what she and her group are working on. Contact her by clicking on her profile. 

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3 min. read
Could This Be the Ultimate Way to Showcase Your Experts? featured image

Could This Be the Ultimate Way to Showcase Your Experts?

Getting more media coverage is all about helping journalists find everything they need to get their stories out on deadline. Simple right? Well, that depends. Our research shows that most media relations and comms departments are significantly resource-constrained when it comes to pitching experts. And even when you are pitching it’s a challenge. Industry research shows that 97% of pitches fail to generate coverage. The secret is to publish content that draws in journalists in a way that helps them immediately understand (within seconds) how you can help them enhance their stories with your experts. What if there was a way to get all this done in minutes? Not days. Welcome to our latest Spotlight release, designed to help you organize your expert content in the most engaging ways possible. We’ve made enhancements in 5 key areas: Create a More Engaging Design that is Optimized for Mobile Your brand’s identity matters. Our new design ensures your Spotlight Posts reflect your unique style and voice. With bolder headers, enhanced logo placements, customizable fonts, and color schemes, you can create more visually stunning posts. And unlike a lot of other websites, your pages will be beautifully optimized for mobile—which is how most journalists will see your content. Tell a More Visual Story with Images Research from HubSpot indicates that content with relevant images gets 94% more views than content without. It’s time to get more visual. With our higher image resolution plus new editing tools like text wrap and captions, you can really make your images stand out. Plus we’ve helped solve the problem of sourcing images. We’ve now added access to thousands of royalty-free stock images for your posts - it’s all covered as part of your ExpertFile subscription. Make Your Experts Really Stand Out We’ve now made it even easier to display your experts more prominently with enhanced “expert callouts,” which are specially designed to engage journalists with the key information they are looking for. And our pagination features allow you to add content that sets your experts apart. Within seconds you can add videos and images or even stylized quotes from your previous media coverage. Leverage the Latest AI Tools for Faster Content Creation We’ve turbocharged our AI writing tools using OpenAI’s latest release. Enhance your content by generating innovative story ideas and draft posts with AI. This power is all conveniently built right into our editor to save you time. Save Time with Content Repurposing Creating high-quality content takes time and effort, and we want to help you get the most out of it. With our new publishing date feature, along with our current scheduling capabilities, it is easier than ever to make use of existing content effectively. This gives it a second life as part of your expertise marketing efforts while allowing you to better connect it to your experts to drive inquiries. Clone Your Posts for Even Faster Creation. Being able to leverage that perfectly crafted post going forward quickly and easily can help you jump on opportunities as they present themselves.  With cloning you can take the layout elements and simply updated the content to highlight new experts or areas of expertise that you wish to showcase. And that's not all… You’ll still enjoy all the current benefits of "Spotlight Posts," including distribution through expertfile.com, integration into expert profiles, full SEO compliance with advanced meta and schema data, and various options for adding this valuable content to your website. Ready to elevate your expertise marketing game? Dive into these new features and watch your content—and your experts—shine brighter than ever. Want to see it in action? Check out the sample we’ve shown here, which we generated with Milwaukee School of Engineering (MSOE) to feature their experts during the Republican National Convention. We can also set you up with a customized demo showing how all this can make your experts stand out. Let us know what you think! About ExpertFile ExpertFile is changing the way organizations tap into the power of their experts to drive valuable inquiries, accelerate revenue growth, and enhance their brand reputation. Used by leading corporate, higher education and healthcare clients worldwide, our award-winning platform helps teams structure, manage and promote their expert content while our search engine features experts on over 50,000+ topics. Download our "Guide to Expertise Marketing", book a demo and more here.

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3 min. read
Forbes Ranks ChristianaCare Among America’s Best Employers for Women in 2024 featured image

Forbes Ranks ChristianaCare Among America’s Best Employers for Women in 2024

ChristianaCare has been recognized as one of America’s Best Employers for Women by Forbes for 2024, marking the first time the company has received this prestigious recognition. In a survey of 150,000 women working for companies of at least 1,000 employees in the U.S., ChristianaCare ranked 150 on the list of 600 employers that were recognized. “This important recognition is a testament to our culture and the remarkable women who have chosen to build meaningful careers at ChristianaCare,” said Chris Cowan, MEd, FABC, ChristianaCare’s Chief Human Resources Officer. “Empowering women to succeed is integral to our culture and strengthens our organization. Together, we’ll continue to advance equity and inclusion in the workplace while transforming health and clinical care.” Forbes partnered with market research firm Statista, which surveyed employees on various aspects such as workplace environment, growth opportunities, compensation, diversity, parental leave, schedule flexibility and family assistance. ChristianaCare continues to cultivate a strong, inclusive, and diverse culture for women inside and outside the company by investing in professional development through its Women’s Employee Network (WEN) and providing a comprehensive benefits package that includes various flexible leave options for employees, including at least 12 weeks of paid parental leave. “Receiving this recognition from Forbes is an honor,” said Pamela Ridgeway, MBA, MA, SPHR, chief diversity officer and vice president of Talent and Acquisition at ChristianaCare. “In addition to offering workplace benefits such as paid maternity and paternity leave, ChristianaCare is firmly committed to empowering and advancing talented individuals within the workplace. Receiving this award for the first time signifies our unwavering dedication to ensuring that every individual has a voice and feels truly valued within our organization.” The Forbes recognition follows other national recognitions of ChristianaCare’s commitment to an inclusive workplace. Earlier this year, Forbes ranked ChristianaCare as one of the best employers for diversity in the U.S. Additionally, Forbes ranked ChristianaCare as the top health care employer for veterans in the United States. Both ChristianaCare’s Wilmington Hospital and Christiana Hospital have been named Leaders in LGBTQIA+ Healthcare Equality since 2012.

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2 min. read
Gold medal-worthy experts for Olympic Summer Games coverage featured image

Gold medal-worthy experts for Olympic Summer Games coverage

The University of Delaware boasts several experts who can comment on health-related topics such as injuries and training and business-focused areas like marketing and team behavior as they relate to the 2024 Olympic Games in Paris. Matt Robinson Professor, sport management Relevant expertise: Will be in Paris and can discuss the Olympics from an onsite perspective; can give the backstory on The International Coaching Enrichment Certificate Program (ICECP) and what’s new in the Paris Olympics. Link to profile and contact Tom Kaminski Professor, kinesiology and applied physiology Relevant expertise: Can comment on the impact of heading in Olympic soccer and has studied the risks of concussions in sports for nearly three decades. Link to profile and contact Karin Silbernagel Professor, physical therapy Relevant expertise: Research aims to advance the understanding of tendon and ligament injuries and repair. Can also discuss sailing. Link to profile and contact Tim DeSchriver Associate professor, sport management Relevant expertise: Sport finance, economics and marketing Link to profile and contact Other experts: INJURIES: Tom Buckley Associate professor, kinesiology and applied physiology Relevant expertise: Head impacts from boxing. Stephanie Cone Assistant professor, biomedical engineering Relevant expertise: Studies the structure-function relationship that exists in tendons and ligaments with a special interest in changes in this relationship during growth and following injury. Mike Eckrich Clinical instructor, physical therapy Relevant expertise: Weightlifting; can talk about the difference between men’s and women’s injuries and form in the sport. Donald Ford Physical therapy Relevant expertise: Shoulder injuries/rehab expert Jeffrey Schneider Senior instructor, kinesiology and applied physiology Relevant expertise: Athletic training and injury prevention, with a particular interest in ice skating injuries. Worked with athletes competing in Winter Olympics (2002, 2006) as a strength and conditioning coach and athletic trainer. EVENTS: Jocelyn Hafer Assistant professor, kinesiology and applied physiology Relevant expertise: Race Walk events and how biomarkers are used in walking studies. Airelle Giordano Associate professor, physical therapy Relevant expertise: Gymnastics; she was a collegiate gymnast Kiersten McCartney Doctoral student Relevant expertise: Can chat about Paralympic Triathlon (running, hand cycling, swimming). Steve Goodwin Associate professor, health behavior and nutrition sciences Relevant expertise: He is also in Paris leading a study abroad cohort. He has been to multiple Olympics, and can also speak to on-site experience, differences in games, etc. George Edelman Adjunct professor, physical therapy Relevant expertise: How the "underwaters” technique gives Olympians an edge. BUSINESS: John Allgood II Instructor, sport management Relevant expertise: Sport business management, event management SCIENCE: Joshua Cashaback Assistant professor, biomedical engineering Relevant expertise: Specializes in neuromechanics and control of human movement. His research falls under two major themes: The neuroplasticity and adaptation research line tests how reinforcement feedback can subserve our ability to acquire new motor skills.

Matthew Robinson profile photoTom Kaminski profile photoTim DeSchriver profile photoKarin Gravare Silbernagel profile photo
2 min. read
Ethical Implications of AI in Business: Balancing Innovation with Responsibility featured image

Ethical Implications of AI in Business: Balancing Innovation with Responsibility

Artificial Intelligence (AI) has revolutionized the business landscape, driving innovation and reshaping industries. From automating routine tasks to enhancing customer experiences, AI's applications are vast and rapidly expanding. As businesses stand on the brink of unprecedented technological advancement, they must also navigate the complex web of ethical implications associated with AI deployment. This delicate balance between innovation and responsibility sets the stage for an ongoing dialogue that is crucial for sustainable growth and societal well-being. Dr. Jeremy Kedziora, associate professor and the PieperPower Endowed Chair in Artificial Intelligence at Milwaukee School of Engineering (and former CIA chief methodologist), is available to discuss how these new technologies are enhancing business operations along with their ethical implications: Automating tasks using AI Using large language models like ChatGPT Algorithmic bias in AI systems Transparency in AI decision-making processes Steps needed to create fair and equitable AI solutions

Jeremy Kedziora, Ph.D. profile photo
1 min. read
The Power of Place: Growth and Challenges of Milwaukee's Neighborhoods featured image

The Power of Place: Growth and Challenges of Milwaukee's Neighborhoods

Dr. Michael Carriere, professor and Honors Program director at Milwaukee School of Engineering, is an urban historian with expertise in Milwaukee and Wisconsin history and politics, urban agriculture, creative placemaking, and the Milwaukee music scene. He is available to discuss the growth of Milwaukee's neighborhoods; the challenges many of them are facing; and some of the solutions that are being implemented. Things such as urban gardens, hydroponic farms, neighborhood improvement districts, and pocket parks. Carriere's creative place-based initiatives focus on harnessing the unique characteristics and resources of Milwaukee's neighborhoods to generate solutions that are tailored to its specific needs. His approach recognizes that one-size-fits-all strategies often fail to address the nuanced realities of different communities. Carriere also works toward solutions with long-term sustainability and actively involved and invested community members.

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1 min. read
Exploring Milwaukee and Wisconsin's Cultural and Urban Landscape featured image

Exploring Milwaukee and Wisconsin's Cultural and Urban Landscape

As the Republican National Convention 2024 approaches, journalists from across the nation and the world will converge on Milwaukee, not only to cover the political spectacle but also to uncover the rich cultural, architectural, and urban tapestry that makes this city truly unique. Milwaukee, often referred to as the "Cream City" for its distinctive cream-coloured bricks, with many historical and contemporary narratives is waiting to be explored. To help visiting journalists navigate and understand the depth of Milwaukee's heritage and modern vibrancy, our MSOE experts are available to offer insights. Discover the rich tapestry of Milwaukee and Wisconsin through the lens of two distinguished experts. Dr. Michael Carriere and Kurt Zimmerman bring unparalleled expertise in the fields of culture, architecture, and urban planning, offering deep insights into the region's unique historical and contemporary narratives. Dr. Michael Carriere Professor, Honors Program Director Expertise: Sustainability, American History, General Social Science, Honors Program, History, General Humanities, Student Affairs, Urban Studies View Profile Dr. Michael Carriere, a Professor and Honors Program Director, is an urban historian specializing in American history, urban studies, and sustainability. With a focus on the growth and challenges of Milwaukee's neighborhoods, Dr. Carriere provides valuable perspectives on urban agriculture, creative placemaking, and the Milwaukee music scene. His extensive knowledge of Milwaukee and Wisconsin history and politics makes him a key resource for understanding the region's evolving urban landscape. “To me, it’s a no-brainer,” says Carriere, now a professor of history at Milwaukee School of Engineering and author of The City Creative: The Rise of Urban Placemaking in Contemporary America. “Cities like Louisville, like Buffalo, like Boston have really leveraged the Olmsted spaces in their cities. … The reason I’m really excited about [the bicentennial] is that this could be the chance to have useful, and in some cases uncomfortable, conversations on how public spaces should look and operate in a 21st-century city like Milwaukee.” The Lasting Legacy of Frederick Law Olmsted and His 3 Signature Milwaukee Parks Milwaukee Magazine April 1, 2022 Kurt Zimmerman Assistant Professor Expertise: Deep Energy, Retrofit Integrated Project, Delivery Architecture, Design, Building Envelope, Building Science, Sustainability, LEED AP View Profile Kurt Zimmerman, an Assistant Professor, offers expertise in Milwaukee's architectural history, urban planning, and sustainable design. His insights into the city's architectural evolution and design principles contribute to a deeper appreciation of Milwaukee's unique urban fabric and sustainable development efforts. “If you’re trying to build buildings that are meant to last, look back in history and see what is still standing. Those are your models. It’s all about build it once, build it right, build it to last. I’m very conscious of the environmental aspects of our projects, whether the clients ask for it or not.” The Daily Reporter October 2, 2014 For further information and to arrange interviews with our experts, please contact: JoEllen Burdue Senior Director of Communications and Media Relations Phone: (414) 839-0906 Email: burdue@msoe.edu About Milwaukee School of Engineering (MSOE) Milwaukee School of Engineering is the university of choice for those seeking an inclusive community of experiential learners driven to solve the complex challenges of today and tomorrow. The independent, non-profit university has about 2,800 students and was founded in 1903. MSOE offers bachelor's and master's degrees in engineering, business and nursing. Faculty are student-focused experts who bring real-world experience into the classroom. This approach to learning makes students ready now as well as prepared for the future. Longstanding partnerships with business and industry leaders enable students to learn alongside professional mentors, and challenge them to go beyond what's possible. MSOE graduates are leaders of character, responsible professionals, passionate learners and value creators.

Michael Carriere, Ph.D. profile photoKurt Zimmerman, AIA, LEED AP profile photo
3 min. read
Milwaukee-Based Experts Available During 2024 Republican National Convention featured image

Milwaukee-Based Experts Available During 2024 Republican National Convention

Journalists attending the Republican National Convention (RNC) are invited to engage with leading Milwaukee School of Engineering (MSOE) experts in a range of fields, including artificial intelligence (AI), machine learning, cybersecurity, urban studies, biotechnology, population health, water resources, and higher education. MSOE media relations are available to identify key experts and assist in setting up interviews (See contact details below). As the RNC brings national attention to Milwaukee, discussions are expected to cover pivotal topics such as national security, technological innovation, urban development, and higher education. MSOE's experts are well-positioned to provide research and insights, as well as local context for your coverage. Artificial Intelligence, Machine Learning, Cybersecurity Dr. Jeremy Kedziora Associate Professor, PieperPower Endowed Chair in Artificial Intelligence Expertise: AI, machine learning, ChatGPT, ethics of AI, global technology revolution, using these tools to solve business problems or advance business objectives, political science. View Profile Dr. Derek Riley Professor, B.S. in Computer Science Program Director Expertise: AI, machine learning, facial recognition, deep learning, high performance computing, mobile computing, artificial intelligence View Profile Dr. Walter Schilling Professor Expertise: Cybersecurity and the latest technological advancements in automobiles and home automation systems; how individuals can protect their business operations and personal networks. View Profile Milwaukee and Wisconsin:  Culture, Architecture & Urban Planning, Design Dr. Michael Carriere Professor, Honors Program Director Expertise: an urban historian, with expertise in American history, urban studies and sustainability; growth of Milwaukee's neighborhoods, the challenges many of them are facing, and some of the solutions that are being implemented. Dr. Carriere is an expert in Milwaukee and Wisconsin history and politics, urban agriculture, creative placemaking, and the Milwaukee music scene. View Profile Kurt Zimmerman Assistant Professor Expertise: Architectural history of Milwaukee, architecture, urban planning and sustainable design. View Profile Biotechnology Dr. Wujie Zhang Professor, Chemical and Biomolecular Engineering Expertise: Biomaterials; Regenerative Medicine and Tissue Engineering; Micro/Nano-technology; Drug Delivery; Stem Cell Research; Cancer Treatment; Cryobiology; Food Science and Engineering (Fluent in Chinese and English) View Profile Dr. Jung Lee Professor, Chemical and Biomolecular Engineering Expertise: Bioinformatics, drug design and molecular modeling. View Profile Population Health Robin Gates Assistant Professor, Nursing Expertise: Population health expert: understanding and addressing the diverse factors that influence health outcomes across different populations. View Profile Water Resources Dr. William Gonwa Professor, Civil Engineering Expertise: Water Resources, Sewers, Storm Water, Civil Engineering education View Profile Higher Education Dr. Eric Baumgartner Executive Vice President of Academics Expertise: Thought leadership on higher education, relevancy and value of higher ed, role of A.I. in future degrees and workforce development. View Profile Dr. Candela Marini Assistant Professor Expertise: Latin American Studies and Visual Culture View Profile Dr. John Walz President Expertise: Thought leadership on higher education, relevancy and value of higher ed View Profile Media Relations Contact To schedule an interview or for more information, please contact: JoEllen Burdue Senior Director of Communications and Media Relations Phone: (414) 839-0906 Email: burdue@msoe.edu About Milwaukee School of Engineering (MSOE) Milwaukee School of Engineering is the university of choice for those seeking an inclusive community of experiential learners driven to solve the complex challenges of today and tomorrow. The independent, non-profit university has about 2,800 students and was founded in 1903. MSOE offers bachelor's and master's degrees in engineering, business and nursing. Faculty are student-focused experts who bring real-world experience into the classroom. This approach to learning makes students ready now as well as prepared for the future. Longstanding partnerships with business and industry leaders enable students to learn alongside professional mentors, and challenge them to go beyond what's possible. MSOE graduates are leaders of character, responsible professionals, passionate learners and value creators.

3 min. read