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#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last few years. From 2022, all 100 of the Fortune 100 companies had clearly-defined diversity, equity, and inclusion (DEI) initiatives outlined on their websites—good news for their workforce, suppliers, and distributors. But what about their customers? A landmark new study by Goizueta Business School’s Omar Rodriguez-Vila finds that while intra-organizational DEI efforts are robust, many U.S. firms are lagging behind societal reality when it comes to fully representing diversity in their marketplace actions. Rodriguez-Vila finds that in terms of skin type, body type, and physical (dis)ability, actions by the top 50 American brands are a good 20 years behind the current demographic makeup of the country. Rodriguez-Vila, who is a professor in the practice of marketing at Goizueta, has teamed with Dionne Nickerson of the University of Indiana’s Kelley School of Business, and Sundar Bharadwaj of The University of Georgia’s Terry College of Business, to measure brand inclusivity; a term that he and his colleagues have coined to describe how well brands serve underrepresented consumer communities. Inclusive brands, he says, are those that “enhance consumers’ perceptions of acceptance, belonging, equity, and respect through their actions and market offerings.” To assess how well some of the biggest firms are doing in terms of this kind of marketplace inclusivity, Rodriguez-Vila worked with a team of full-time MBA and undergraduate students[1] to assess the 50 most valuable brands across 10 consumer-facing industries. Using machine learning and human coders they analyzed these brands’ social media posts on Facebook, Instagram, and TikTok, looking for patterns of representational diversity across four measures: skin type; body type; hair type; and physical ability. Altogether, they processed just short of 11,000 social media posts made between June 2021 and July 2022. What they find is stunning. “We used our data to apply the Simpson’s Diversity Index (SDI) to the population of social media posts by the largest brands in the United States. The SDI is a commonly used equation to measure the diversity of a population,” says Rodriguez-Vila. According to the 2020 U.S. Census, the racial diversity index of the country is 61 percent, and has been consistently increasing over the past 20 years. Applying the SDI calculation to measure the diversity in social media messages is a novel idea and one that provides clarity on the state of inclusion in brand communications, he adds. We found that the racial diversity index of social media messages by the top U.S. brands was just 41%. The last time the racial diversity index was in that range was in the year 2000. Omar Rodriguez-Vila In other words, the racial diversity these brands are collectively representing in their messages is 20 years behind the reality of the country. Interestingly, this lag between representation and demographic reality is common to brands in virtually all of the industries studied—from airlines to fashion, consumer packaged goods to financial services, hospitality to retail. The only sector that bucks the trend in any substantive way, he says, is beauty; even then this is likely only because beauty firms have come under fire for underrepresenting Black and non-white customers in the recent past. “Brands’ social media is typically more nuanced and comprehensive than advertising, so it’s more telling as a measure of what they prioritize. And by this measure, we’re seeing systemic bias across a majority of industries,” says Rodriguez-Vila. “Some, like beauty, fare better than others, but then beauty arguably has the strongest business case for diversity.” That being said, there is a robust business case for organizations across all industries to do better in marketplace inclusion. Not only does representational diversity have the potential to open up new markets, new customer bases, and areas for expansion, but “Feeling represented and included matters to everyone,” says Rodriguez-Vila. “To understand the importance of inclusion to customers we used a discrete choice model where people made trade-offs between price and a collection of product features in order to understand the factors that motivated them to make a purchase,” he explains. “We tested a sample of consumers looking to buy sportswear, and we added representation of diversity and inclusion as a characteristic, to see if it had any impact on their choices.” Again, the results are stunning. On average, 51 percent of customers took inclusion into account as a primary driver of athletic apparel choices. Inclusion was a priority driver of choice among 38 percent of consumers in historically well-represented communities—slim, white, able-bodied people. When Rodriguez-Vila and his colleagues expanded the analysis to other historically under-represented groups they found a significantly greater impact. Here, inclusion was a primary driver among 61 percent of plus-size, Black consumers and for 87 percent of consumers that identified as non-binary. In other words, inclusion can be a critically important factor to a majority of customers who are making decisions about whether to purchase products and services, or not. The marketplace is changing, says Rodriguez-Vila, and brands need new ways of understanding their customer base if they are to avoid missing out on opportunities. To this end, he, Nickerson and Bharadwaj are working with three of the firms in their study, piloting a range of interventions designed to accelerate marketplace inclusion. They have partnered with Sephora, Conde Nast, and Campbells to roll out specific practices both in the workplace and the marketplace—from advocacy to communication and commercial practices to things like greater diversity in marketing operations, and in talent recruitment practices. Early indicators are promising, says Rodriquez-Vila. “Our work is set to deliver tools that will help firms normalize and institutionalize marketplace inclusion as a function of their day-to-day operations. And it’s exciting to see a shift in thinking about DEI—from an exclusive focus on the workplace and how you eliminate bias within the organization, to practices that are geared also to eliminating bias in the way you serve markets.” Looking to know more? Connect with Omar Rodriguez-Vila today. Comply click on his icon now to arrange a time to talk.
CorpusCast with Dr Robbie Love: Dr Miloš Jakubíček on Sketch Engine
The latest episode of the Aston Originals podcast, CorpusCast with Dr Robbie Love, offers listeners a peek into the remarkable evolution of Sketch Engine, the ground-breaking corpus query and management system developed by Lexical Computing. In this episode, Dr Miloš Jakubíček, the CEO of Lexical Computing, takes centre stage to narrate the fascinating journey of Sketch Engine. As an accomplished NLP researcher and software engineer, Dr Jakubíček’s profound expertise in the intersection of corpus linguistics, computational linguistics and lexicography promises to unravel the story behind one of the most widely used and celebrated corpus platforms in existence. For over 20 years, Sketch Engine has been a cornerstone of research in various domains, including lexicography, language learning and, naturally, corpus linguistics. This episode delves into the origins of Sketch Engine, tracing its growth from its inception to its current status as a trusted companion of linguists, researchers and language enthusiasts worldwide. Listeners will get an insider's perspective on the monumental impact of Sketch Engine in processing vast text corpora and deciphering morphologically rich languages. Dr Jakubíček sheds light on the tool's pivotal role in advancing research in these areas, reflecting on its dynamic journey from conception to its position as a game-changing resource for language professionals. Meanwhile Dr Love is thrilled to present this engaging episode, which coincides with the announcement made at the recent Corpus Linguistics Conference. With excitement resonating in his voice, Dr Love shared that Aston University, alongside Birmingham City University and the University of Birmingham, will co-host the upcoming Corpus Linguistics Conference in 2025. This exciting news, revealed during the conference in Lancaster, promises to gather linguists, researchers and enthusiasts in Birmingham for an event that is expected to be a milestone in the world of linguistic exploration. Don't miss out on this riveting episode, where the past, present and future of corpus linguistics converge through the lens of Sketch Engine. Tune in for an enlightening conversation with Dr Miloš Jakubíček, available here and on all major podcast platforms. Dr Robbie Love ? https://bit.ly/3Zcgo36 Dr Miloš Jakubíček ? https://bit.ly/3DHBgWF Aston Centre for Applied Linguistics ? https://bit.ly/3QKHcSF School of Social Sciences and Humanities ? https://bit.ly/3JCRAd1 Find out more about courses related to this show ? https://bit.ly/3pR705k #linguistics #corpuslinguistics #astonuniversity
A new study conducted on behalf of CAA South Central Ontario (CAA SCO), found that 51 per cent of Ontario drivers label speeding as a ‘big problem’ within the province – that number has crept up three per cent compared to last year. “Speeding continues to be the most common dangerous driving behaviour that drivers are both witnessing and engaging in,” says Michael Stewart, community relations consultant, Government and Community Relations, CAA SCO. While many have witnessed motorists speeding, they don’t believe they are the issue The study also found that 81 per cent of Ontario drivers have witnessed others speeding but only 38 per cent admit to doing it themselves. After their main concern of speeding, other common dangerous driving behaviours that drivers see and admit to doing include: Aggressive driving Unsafe lane changes Distracted driving Running stop signs and red lights Among those who admit to speeding, almost two thirds (63 per cent) drive between 10-19 km/hr over the speed limit. “It may seem harmless to drive an additional 10 or 15 km/hr above the posted speed limit, but the risk outweighs the benefit,” says Stewart. According to the Traffic Injury Research Foundation, travelling even 10 km/hr over the speed limit increases the likelihood of a collision by 60 per cent, while saving the average driver only four minutes on their commute. “Drivers are urged to be considerate of their speed and drive according to speed limits to keep themselves and others safe on the road,” says Stewart. Most drivers say they believe photo radar helps deter speeding, but many try to avoid it. While 77 per cent of Ontario drivers believe that Automated Speed Enforcement (ASE) can help deter speeding, one in four drivers try to avoid roads with an ASE. It was also found that 44 per cent are likely to increase their speed after passing an ASE camera. According to the survey, 1.5 million Ontario drivers have received a ticket from an ASE camera. Steep penalties remain for excessive speeding. The rise in speeding and stunt driving prompted the Ontario government to introduce tougher fines and penalties in 2021, through the Moving Ontarians More Safely Act. Drivers caught by police travelling 50 km/hr or more over the speed limit, or 40 km/hr or more on roads with a speed limit less than 80 km/hr, face: An immediate licence suspension for 30 days and their vehicle impounded for 14 days. If convicted, drivers face a minimum fine of $2,000, up to a maximum of $10,000. A first conviction will also net a minimum one-year licence suspension, while a third would carry a lifetime driving ban. “If you come across an aggressive driver who is speeding, the best thing you can do is stay calm, focus on your driving and do not engage with the other driver,” says Stewart. “If someone is driving erratically or you believe their behaviour could be an immediate danger to others, safely pull over and call 911, or report them online when you get home.”
Unveiling the Unseen: Exploring Salary Transparency and How it Contributes to the Gender Pay Gap
We have all heard about the gender pay gap, but do we truly understand the underlying factors that contribute to this inequality? A common proposal for reducing the pay gap between men and women is to increase pay transparency — letting job seekers know up front how much the job pays. But does the way the information is presented have an impact? University of Delaware associate professor Dustin Sleesman's recent research sheds light on salary requests from male and female job seekers, and how those change based on the framing of the salary information. Sleesman, affiliated with UD's Alfred Lerner College of Business & Economics, studies the psychology of decision-making, including why people become committed to their decisions and how biases can influence them. Second, he focuses on negotiation and conflict resolution — and especially how they are affected by our thoughts and perceptions. Third, he studies team effectiveness, such as understanding how the motivation and personality of team members influence their interactions.
The Importance of Vitamin K for a Healthy Diet
Vitamin K is a fat-soluble vitamin that plays important roles in blood clotting and in bone metabolism. Sharon Collison, a registered dietitian and instructor of Clinical Nutrition at the University of Delaware, has over 30 years of experience looking at nutrition, diets and diet culture. She has studied the affects of vitamin K and the impact it can have on one's overall health. She notes that vitamin K decreases bone turnover, protecting against fractures. Vitamin K is unique in that bacteria in the GI tract can synthesize vitamin K that can contribute to the body’s needs. People generally get about ½ their vitamin K from synthesis in the GI tract and ½ from food sources. Here are some foods that Collison said are not only good sources of vitamin K, but are nutritional powerhouse foods that are nutrient dense. Broccoli Raab: 241 mcg/100 grams of vitamin K. Also high in dietary fiber, potassium and vitamin C. Artichokes: 14.8 mcg/100 grams vitamin K. Also an excellent source of dietary fiber and potassium. Broccoli: 102 mcg/100 grams vitamin K. Also high in vitamin C, beta carotene, dietary fiber, potassium, iron and phytonutrients — which has great cancer fighting properties. Spinach: Chopped frozen boiled spinach has 543 mcg/100 grams of vitamin K, making it one of the best sources. Also high in vitamin C, folate, potassium, vitamin A and magnesium. Green leaf lettuce: 126 mcg/100 grams vitamin K. Also a good source of vitamin A and potassium, folate and very low in calories. Canola oil: 10 mcg/1 Tbsp vitamin K. Also a good source of heart-healthy monounsaturated fats and vitamin E. Canned tuna in oil: 37 mcg/3 ounces vitamin K. Also rich in protein and heart healthy omega-3 fatty acids. Eggs: Vitamin K content varies between 67-192 mcg per egg yolk depending on the hen’s diet. Also an excellent source of protein. Arugula: 21 mcg/1 cup vitamin K. Also good source of potassium, vitamin C, folate, vitamin A and calcium. Collison is affiliated with the National Alliance on Eating Disorder Awareness and Prevention. She has been a board-certified sports dietitian since 2008, providing sports nutrition guidance to middle-school, high-school, collegiate, elite and amateur athletes.
Unraveling the Impact of Barbie on Body Image and Self-esteem
Although she had a record breaking opening weekend at the box office, Barbie, the iconic doll that has been a staple in many childhoods, has always had a tumultuous relationship with girls and women around the world. Often seen as the epitome of desired beauty standards, the doll has played a major role in the cultural zeitgeist of the last 64 years since debuting. Jaehee Jung, professor of fashion and apparel studies at the University of Delaware, can speak to the impact Barbie has had on body image issues, how it has affected young girls and womens' beauty ideals and even gender roles. She notes that despite more increased diversity in dolls and franchises, this standard of beauty still has a major impact on all these areas of identity. Jung's research focuses on body image issues and beauty standards in consumer culture.
Repeatedly seeing headlines of wrongdoing reduces perception of moral offense
A study recently published in Psychological Science reveals that when people repeatedly encounter headlines about corporate wrongdoing, they view the wrongdoing as less unethical and are more likely to believe the headlines are true. Social media can cause scandalous news to go viral in an instant, and the resharing of provocative headlines ensures people repeatedly encounter these scandals. To test the effects of this repetition on moral judgement, researchers at Vanderbilt Peabody College of education and human development and the London Business School sent text messages to study participants with news headlines about corporate misconduct. The study occurred over the course of 15 days as participants engaged in their daily routines. “We often think about social media and the current digital media landscape as increasing our anger and moral outrage, but in this case, repeated exposures to corporate wrongdoings actually made people slightly less outraged about the moral offense,” said Lisa Fazio, associate professor of psychology and human development. “When we repeatedly see news of the latest viral wrongdoing on social media, we often encounter it passively, at random times of the day, and while we might be distracted by other tasks. In our research, we show that even passing encounters can shape our thoughts and emotional reactions,” said Raunak Pillai, the study’s first author and a psychology doctoral student in Fazio’s Building Knowledge Lab. The researchers found that participants rated repeated headlines of wrongdoing as significantly less unethical than new headlines–a phenomenon known as the moral repetition effect–and that participants’ anger diminished when they encountered wrongdoings described in repeated headlines versus new headlines. The less anger they felt, the less unethical they judged the wrongdoing. Likewise, wrongdoings in repeated headlines verses new headlines were rated as less unusual, which also led to judging the wrongdoing as less unethical. That said, the effect size of repetition on moral judgement diminished as participants encountered more headlines; in other words, the effects were larger from the first to the second encounter as compared to the 15th to 16th encounter. As the number of repetitions increased, the effect on moral judgement became progressively smaller. Additionally, the more frequently participants viewed a headline, the truer they thought it was (known as the illusory-truth effect). After the initial views of headlines, participants’ truth ratings rose sharply and then plateaued, suggesting that the first few encounters with a headline have the most impact on peoples’ beliefs. The findings also suggest that perceptions of misconduct as true may elicit a more lenient moral judgment, but the authors say more research is needed to confirm this effect. “The more we hear about a wrongdoing, the more we may believe it—but the less we may care,” the authors write. Fazio and Pillai collaborated with Daniel Effron, Ph.D., from the London Business School on this study.
With tourism, concerts and other forms of recreation experiencing blockbuster summers, it seems almost hard to believe that we were wearing masks, quarantining and dealing with other COVID-19 restrictions as recently as a year ago. But according to Jennifer Horney, professor and founding director of the University of Delaware's epidemiology program, the virus is far from gone, with waves hitting Japan and the Dominican Republic and a rise in cases in the southern part of the United States. In addition to providing expert analysis for national media on the pandemic, Horney focuses on the impacts of natural disasters on public health, as well as linkages between disaster planning and the actions communities and individuals take to prepare, respond and recover. A core faculty member with UD's Disaster Research Center, Horney has trained rapid response teams around the world to respond to outbreaks of novel and reemerging diseases, such as Influenza A H1N1. She recently published "The COVID-19 Response: The Vital Role of the Public Health Professional," which emphasizes the critical roles that the public health workforce played on the frontlines of the response to the COVID-19 pandemic.
A recent survey conducted on behalf of CAA Insurance Company has found that a growing number of Ontarians have significant concerns about vehicle theft. The findings indicate that almost half of respondents (47 per cent) are very concerned about auto theft. That number increases to 57 per cent for those living in Toronto and the Greater Toronto Area (GTA). In contrast, those who live in either Northern (14 per cent) or Southwestern Ontario (10 per cent) were less worried about auto theft. "As an organization, we are deeply concerned about the rising trend of auto theft in Ontario and across the country. The survey results highlight the urgency of taking comprehensive action to protect our communities," says Elliott Silverstein, director of government relations CAA Insurance Company. Many Ontarians have a false sense of security. While many of those surveyed are concerned about the increase in vehicle theft, far fewer (30 per cent) are worried that their vehicle is at risk of getting stolen. This discrepancy suggests that many Ontarians may have a false sense of security when trusting that their cars are not at risk of being stolen. In most cases, basic auto theft prevention does not go far enough. According to the Solicitor General of Ontario, a car is stolen every 48 minutes. From 2014 to 2021, there was a 72 per cent increase in auto theft across the province, with a 14 per cent increase in the last year alone. While many people are diligent about locking their doors, basic auto theft prevention does not go far enough. Eighty-two per cent of drivers are ensuring their vehicle is always locked. Seventy-seven per cent of drivers ensure valuables are out of sight. Nearly 50 per cent of drivers park their cars in locked garages. Six per cent of drivers use a steering wheel lock, and only 8 per cent use a Faraday box to block the transmission of RFID signals. "Auto theft can happen to anyone, and drivers need to do more than just lock their doors to make their vehicle difficult to steal. We are urging Ontarians to take additional preventive measures to safeguard their vehicles, making them less appealing targets for thieves," adds Silverstein. Tips that can help deter vehicle theft As car-related thefts in Ontario have risen dramatically. Here are tips that can help deter vehicle theft: Secure your parked vehicle with an anti-theft deterrent such as a steering wheel lock, brake pedal lock or wheel & tire lock device like "The Club" Store your key fob in a Faraday box/pouch to block its signal from being hacked Lock your doors, and if you have a garage, park your vehicle inside If you have multiple vehicles, park the less expensive one closest to the street Install motion sensors on your driveway and a camera to capture any activity Cover the VIN (Vehicle Identification Number) so that it’s not visible on the dashboard Store an Air Tag in your vehicle to track your vehicle should it be stolen Ensure items are out of sight, and do not leave valuables in your vehicle at all Never leave your vehicle running Share any suspicious activity with law enforcement CAA Insurance believes that to combat auto theft properly; it will require collaboration with the government, insurers, vehicle manufacturers, and others, including Canada Border Services Agency. About This Survey The survey conducted for CAA Insurance Company is a representative sample of 2,000 Ontarians balanced and weighted on age, gender, and region. Comparative margin of error = +/-3.1%
#Expert Research: Can CBD effectively impede growth of heterotopic lung cancer?
Lung cancer is the most chronic form of cancer and the leading cause of cancer mortality in the world, according to studies by the American Lung Association. Despite recent advances in medical oncology, metastatic lung cancer remains incurable; however, a new discovery by Augusta University researchers has brought new hope to tackling the illness. That discovery, which stems from a joint preclinic study conducted by scientists from the Dental College of Georgia and the Medical College of Georgia at Augusta University and Medicinal Cannabis of Georgia, LLC, was published in the May 2023 issue of Human Cell. The study was led by Babak Baban, PhD, associate dean of research, immunologist and professor at DCG and one of the founders of Medicinal Cannabis of Georgia, an Augusta-based biomedical research and developmental company. The study revealed for the first time that inhalant cannabidiol, commonly referred to as CBD, can effectively impede growth of heterotopic lung cancer. “The central core of our research has been studying inflammatory diseases and for that we picked two different directions: one is centered around chronic inflammation in our system and the other is neurologic diseases such as dementia. Because of their impressive anti-inflammation effects, CBD, CBC and other cannabinoids have attracted our attention,” Baban said. “We have had some exciting findings before, and based on those, we built a new model of lung cancer. This is the first time the effect of the CBD has been assessed in inhalant format using an inhaler. This makes it more translatable into humans and more accurate,” he said. “Obviously, we are just as excited about our discoveries on mechanisms by which CBD worked. They help advance our understanding of the pathophysiology of lung cancer. We have seen some effects on plasticity and cancer stem cells, which appear to be crucial for tumors to regenerate and renew themselves.” Unlike most anti-angiogenesis drugs, inhalant CBD at the experimental dosage did not show any detectable side effects or toxicity. The findings support the notion that inhalant CBD has enough beneficial effects as a viable complementary modality to be included in combination with current standard treatments for lung cancer. Additionally, inhalant CBD delivered using a precisely metered dose is non-invasive, and has high translational value, warranting further research through clinical trials for lung cancer and possibly some other malignancies. “The cannabis plant has over 113 cannabinoids, two of which are very famous: THC and cannabidiol, or CBD. We have conducted extensive research on medicinal cannabis since 2014, but cannabis has been utilized for medicinal purposes for over 1,000 years,” Baban said. “It is not until recently we have started understanding a little better mechanisms how cannabidiols like CBD work.” Babak Baban is a professor, immunologist and associate dean for research at the Dental College of Georgia at Augusta University where he has served for 13 of his 20 years as a translational and clinical immunologist. Babak is available to speak to media about this important topic - simply click on his icon now to arrange a time to speak today.
