Experts Matter. Find Yours.

Scarcity expert on gas shortage and panic buying

Kelly Goldsmith, associate professor of marketing, is available for commentary on the gasoline shortage and panic buying/hoarding. Goldsmith is a former Survivor contestant, which influenced her research into consumer behavior in the wake of scarcity. She is an expert in how people think and act when faced with limited availability of what they need and how they perceive competition when it comes to purchasing items that are in limited supply. She can discuss: The types of consumers that tend to buy up and hoard all available stock, therefore leaving none for others How and why consumers become selfish in a situation where access to desired goods is limited Making a plan when it comes to purchasing what you need and how to keep your cool in the demanding, stressful environment

UMW Professor Jason Davidson speaks to The Guardian about ‘Costs of War’ in Afghanistan

As America readies to end its military presence in Afghanistan, there’s been much reflection and examining of the role America and its NATO allies played in the war-torn country. A report released just this week shed some light and much-needed perspective on the topic. University of Mary Washington Professor of Political Science and International Affairs Jason Davidson, the study's author, was contacted by The Guardian to lend his expert opinion. “British and Canadian troops were more than twice as likely to get killed in Afghanistan as their US counterparts, according to a study that looks at the scale of the sacrifice made by Nato allies over the course of the 20-year war. The UK also gave more to Afghanistan than the US in the form of economic and humanitarian assistance as a percentage of GDP, the study published on Wednesday by the Costs of War project at Brown University in the US found. Although the US suffered by far the greatest number of fatalities in absolute terms compared with other members of the International Security Assistance Force (ISAF) – 2,316 American troops were killed between 2001 and 2017, the period of the study – Canadians and British soldiers sent to Afghanistan were more likely to die. The Costs of War report looks at fatalities as a percentage of national troop levels at peak deployment in Afghanistan. The US losses were 2.3% of its vast military presence. The UK lost 455 lives, which was 4.7% of its peak deployment level, while the 158 Canadians killed represented 5.4% of their total. The study refers to a grim joke told by American soldiers in Afghanistan that ISAF stood for “I Saw Americans Fight”, but points out in the case of the UK and Canada at least it was grossly unfair. “Americans do not fully understand, do not acknowledge, the sacrifices that allies made in Afghanistan,” said Jason Davidson, the author of the report, and professor of political science and international affairs at the University of Mary Washington. “It’s something that not only doesn’t get attention from those who are critics of the allies. It doesn’t even get the attention that it deserves from those who are generally cheerleaders for allies, like the current administration. I would like to see more American policymaker acknowledgment and discussion with the public of the costs that America’s allies have incurred in these wars.” May 12 - The Guardian There will be a lot of coverage in the lead up to America’s exit from Afghanistan, and if you are a reporter looking to cover that topic or the ‘Costs of War’ project, then let us help. Dr. Jason Davidson is a professor of Political Science and International Affairs and is also an expert in American Foreign and Security Policy, and International Security. If you’re looking to arrange an interview with Dr. Davidson, simply click on his icon now to arrange an interview today.

Taking on Super Polluters to Reduce Greenhouse Gases

If just the top five percent of carbon-emitting plants in the U.S. reduced emissions to the average intensity of all plants, overall emissions from the electricity sector would fall 22 percent. A new book co-authored by Wesley Longhofer, associate professor of organization and management at Goizueta Business School, offers new insights into a persistent problem—how to curb carbon emissions from top-polluting power plants around the world. In Super Polluters: Tackling the World’s Largest Sites of Climate-Disrupting Emissions (Columbia University Press), Longhofer and co-authors Don Grant and Andrew Jorgenson argue that reducing pollution from fossil-fueled power plants should start with the dirtiest producers. From data they gathered over eight years on the carbon emissions of every power plant in the world, they found that a small number of plants contribute the lion’s share of pollution. For instance, if just the top five percent of carbon-emitting plants in the U.S. reduced emissions to the average intensity of all plants, overall emissions from the electricity sector would fall 22 percent. The book also questions claims that improvements in technical efficiency will always reduce greenhouse gases. “It’s the paradox of efficiency,” Longhofer says. “Just because a plant produces power more efficiently doesn’t mean they’ll pollute less. It just becomes cheaper to produce.” As sociologists, the authors are the first to put the problem into context, investigating global, organizational, and political conditions that explain super-polluter behavior. They demonstrate energy and climate policies most effective at curbing power-plant pollution and show how mobilized citizen activism shapes those outcomes. “Climate change is fundamentally an organizational problem. Even if you think about the Paris Accords, it’s the power plants and the cars within those states that produce the emissions, not the states themselves,” Longhofer says. “What do we do with what we already know? How do we develop policies to help us achieve our climate goals?” If you’re a journalist looking to speak with Wesley Longhofer about his book or discuss big pollution and how to cut carb emissions - then let us help. Simply click on his icon now to arrange an interview today.

Do Wholesalers Discriminate Against AI in Procurement Practices?

If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us? Airplane manufacturer, Boeing, made headlines in 2019 for all the wrong reasons. Its 737 Max aircraft was indefinitely grounded after two fatal crashes in the space of just six months had claimed the lives of 346 people. Investigation into the accidents revealed that updates to an automated system – the Maneuvering Characteristics Augmentation System, known as MACS – had failed to integrate one of two intelligent sensors, meaning the system lacked a critical security backstop. As the aircrafts switched into autopilot mode shortly after takeoff, the error sent them both into fatal nosedives within minutes. These tragedies highlight an issue with automation that needs more focused attention says Goizueta’s Ruomeng Cui, assistant professor of information systems and operation management. And it’s this: if we deploy automation without thinking strategically about intelligence too, is AI likely to backfire on us? Cui is an expert in operations strategies in digital retail and platform markets. To better understand the challenges surrounding automation and intelligence in operational processes, she teamed with Shichen Zhang of Tianjin University and Rutgers’ Meng Li to explore how AI brings value in the procurement space. With Deloitte reporting that almost 45% of Chief Procurement Officers globally are now using, piloting, or planning to integrate AI into their operations, these insights should provide interesting food for thought, says Cui. “AI isn’t just about being quicker, it’s also about being smarter. It can deliver automation but can also deliver predictive intelligence; and while these two dimensions might be correlated, one doesn’t necessarily imply the other – as the Boeing example demonstrates,” says Cui. From the tech perspective, there’s a lot of buzz about how AI is helping to drive decision-making, she adds. But there is still plenty that we don’t know about the operational dimensions to using artificial intelligence. “With international procurement, you’re basically talking about big retailers going in and requesting prices for goods or products from wholesale suppliers. And that’s a process that could, in theory, lend itself very well to AI, since it can automate simple (and tedious) tasks over and over again. So there’s a significant potential gain in companies outsourcing this kind of task to the machine.” But although the potential might be clear, Cui and her colleagues believe that simply automating these processes might not in fact yield optimal results; and could in fact work against buyers by encouraging suppliers to quote higher prices than they might in personalized, human transactions. A full article detailing Cui’s research is attached, within it – several theories were explored. Who Comes Out Ahead on Price? Humans or AI Chat Bots? “We speculated about the possibility of wholesalers discriminating against the AI,” says Cui. “Specifically, we wanted to know if the sellers would quote higher prices to AI bots than they would to human buyers, because at the end of the day these bots are just machines; they don’t bring the authenticity or sincerity of human beings.” When Machines are Smart, Discounts Rise “When wholesalers are just asked over and over for their prices, they know that they are dealing with a machine and the intuition is that the machine is not intelligent, that it doesn’t have market expertise, and that it isn’t capable of decision-making. There’s no incentive to build relationships or to engage in any kind of negotiating dynamic here.” The topic is fascinating, and given the increase of AI in the workplace – a timely one. And, if you are a journalist looking to cover this research or speak with Professor Ciu about the subjects of telework and productivity, simply click on her icon now to arrange an interview today.

Experts in the media: UConn Doctor Has Advice for Parents About COVID Vaccine for Kids 12-15

On Monday, the Food and Drug Administration gave emergency authorization to administer Pfizer's COVID-19 vaccine to children as young as 12 years old. Coronavirus vaccine providers in Connecticut have started to open up appointments for this age group, and Dr. Jody Terranova, a pediatrician from the UConn School of Medicine, has answers to the questions parents might have. Q: Why has the FDA authorized the Pfizer vaccine for children as young as 12 years of age? A: Pfizer completed its clinical trials on children 12-15 years old and submitted the data to the FDA in March. The FDA has been reviewing that data for safety and effectiveness. The data shows that it is extremely effective and well-tolerated with similar side effects as adults. We have seen so far that the vaccine is just as safe in 12-to-15-year-olds as it is in 16 and up. Q: How soon will the vaccine be available to Connecticut children 12-15 years of age? A: It will be available immediately. Many of our current vaccination sites have Pfizer on hand and will be able to offer it to the younger age group right away. The expectation is that pharmacies and community vaccination sites run by our various healthcare systems across the state will be able to provide it within days. School-based clinics may be offered as an option as well. Q: Are there any safety concerns children and their parents need to keep top of mind post-vaccination? A: Similar to other vaccines and similar to the response we saw in older children and adults, the most common side effects are going to be pain at the injection site, fever, generalized fatigue or body aches. All of these resolve within a day or so and can be treated with over-the-counter medications if needed. Q: In our battle against COVID-19, why is it so critical for more youth to get vaccinated? A: There are a couple of reasons why it is critically important for our children to be vaccinated. The first is that while we have not seen children impacted as severely as older adults, they can still get quite sick from COVID-19 and suffer from its longer-term complications. Second, with children representing 20-25% of the communities they live in, we will never get close enough to herd immunity to stop the community spread without vaccinating a large number of children too. Q: For parents who may be on the fence about getting their young children vaccinated, or even themselves still, what’s your message to them as a pediatrician? A: We know that the vaccines are very safe. We have seen millions of people across the country and the world receive these vaccines. We know that COVID-19 is still in the community and can still cause great harm to individuals. Our fastest path back to normalcy and reducing the spread and the rise of new variants of COVID-19 is by vaccinating all of us If you’re a journalist looking to cover COVID-19 and the vaccination roll-out that now includes children and teens – then let us help. Dr. Terranova is available to speak with media – simply click on her icon now to arrange an interview today.

Maple Report - May 2021 Edition

May 2021 Welcome to our second edition of The Maple Report. This quarterly newsletter is designed to keep Canadian technology executives updated on the latest trends, market research, events and valuable resources from IDC Canada's expert analysts. In this edition, we want to show you how IDC can help Canadian executives like yourself make important technology decisions. We also want to invite you to our upcoming events and give you a sample of some of our thought leadership through our IDC blog. We hope you find these insights practical to help propel your business into a more resilient digital enterprise. Trust IDC to be your research partner in 2021. We welcome your thoughts about this newsletter. Please send them to askIDC@idccanada.com. HOW CAN IDC HELP YOU? IDC PeerScapes – Helping You Find Technology Best Practices An IDC PeerScape minimizes your missteps by identifying peer business practices worthy of emulating or avoiding, increasing the likelihood of positive impacts from a technology initiative. To assist your organization finding technology best practices, IDC publishes dozens of IDC PeerScape reports. Similar to IDC MarketScapes that we explored in the last edition of The Maple Report, IDC PeerScapes sit on the Engage part of our IDC DecisionScape framework , and include reports to help you launch, evaluate and optimize new technology initiatives. The report outlines key challenges your peers encountered when implementing a specific technology initiative, as well as key insights your peers learned along the way. IDC PeerScapes help you to increase the likelihood of a tech initiative’s success by giving you insight into best practices (and practices to avoid) through specific use case examples implemented by your peers who have already led a similar technology initiative. These documents can help your organization recreate successful implementations of technology and help you mitigate risk. To help you understand the value of these reports, we have included here our IDC PeerScape: Practices for Including Cloud Services into Outsourcing Contracts in Canada report. In it, you'll find Best practices from three areas of cloud adoption are discussed in the document: security, cost management, and skills gap. Companies created security checklists to mitigate security risks and retain control of security when working with external vendors. They also filled the skills gap and minimized cost unpredictability by collaborating with their outsourcing service providers. VIRTUAL EVENTS FOR IT EXECUTIVES IDC Fireside Chat | Content Cloud as a Critical Component of Virtual Work May 19, 2021 | 2:00 pm ET Does your organization have a holistic view of your customers when they contact you for assistance? Are your security protocols on your content systems up to snuff with your virtual workforce? Is your content customized for the different employee roles? If any of these content challenges sound familiar to your organization, then you need to attend this webinar to provide a seamless content experience for your customers and your employees. On our next webinar for Canadian technology executives on May 19th at 2pm ET, we'll hear how ATB Financial's Barry Hensch conquered multiple content management challenges to provide seamless experiences in its virtual workplace during a fireside chat with IDC's Megha Kumar. Walk away with a better understanding of what Cloud Content Management entails, why it's important to manage your content effectively and how you can leverage it to prosper in the digital future. Confirmed Speakers: Megha Kumar: Director, Software & Cloud Services, IDC Canada Barry Hensch: SVP & Head of Technology Enablement, ATB Financial Varun Parmar: SVP & Chief Product Officer, Box IDC CIO Panel Series | Accelerate & Simplify Your Canadian Digital Transformation Journey June 16, 2021 | 2:00pm ET Our IDC Canada research indicates that many Canadian organizations are not where they need to be yet to thrive in the digital economy. If you think your organization could benefit from simplifying and accelerating your digital transformation efforts, then you need to attend this upcoming webinar on June 16 at 2pm ET. Join this virtual webinar to understand where Canadian organizations are on their respective digital transformation journeys, what types of projects were accelerated as a result of the pandemic and what impact it had on Canadian industries. Then hear from our all-Canadian CIO panel on how they've stickhandled the impact of the pandemic at their organizations to set themselves up for future success in the digital economy. Learn what you need from your peers to get your organization moving in the right direction. Confirmed Speakers: Tony Olvet: Group VP, Research, IDC Canada Nigel Wallis: Research VP, IoT & Industries, IDC Canada Catherine Chick: SVP, IT, Canada Goose Pamela Pelletier: Canada Country Manager, Dell Technologies IDC THOUGHT LEADERSHIP HIGHLIGHTS DID YOU KNOW? You Can Get Actionable Research, KPIs, Benchmarks & Best Practices with IDC IDC Canada's IT Executive Programs (IEP) make it easy to access the relevant technology research and advice you need to make data-driven decisions as you lead your organization into the digital future. Get in touch today to learn more or visit our IT Executive Portal to learn more. IT EXECUTIVE RESOURCES Set Your Future IT Roadmap with IDC IT leaders need to rethink what is critical and evaluate where the organization stands as they manage complex changes. For strategies on transforming your organization's IT, read the new eBook from IDC: Future IT: Operating System of the Future Enterprise.

Aston University wins EU funding for ‘game-changing’ age verification project

Researchers from Aston University led by Abhilash Nair are to take part in a ‘game-changing’ new project to improve children’s safety online. The European Commission has awarded the euCONSENT consortium €1.47m (£1.2m) in funding to create child rights’ centred cross-border system for online age verification and parental consent. "As society continues to grapple with inequalities in terms of digital literacy and digital divide between generations, it is important that the tech industry assumes more responsibility for protecting, as well as upholding the rights of children online.”

Research Reveals Uptick in Hostility toward Black Americans during Tough Economic Times

Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts. Do recessions stoke racial tension? When there’s an economic downturn, are White Americans more likely to feel distrust or even animosity towards their Black peers? Researchers have long wondered about the broader societal impact of financial recessions, but until recently their effects on race relations have been unclear. In a recent paper, Emily Bianchi, associate professor of organization and management, Erika Hall, assistant professor of organization and management, and Sarah Lee 19PhD, assistant professor of management, Dominican University of California and visiting professor of organizational behavior, Pepperdine University, find that there is indeed a subtle uptick in hostility towards Black Americans during bad economic times. Their paper, Reexamining the Link Between Economic Downturns and Racial Antipathy, examines publicly available data on attitudes, political trends, and behavioral patterns in the U.S. Sarah Lee 19PhD While businesses tend to cut diversity, equity, and inclusion efforts during economic downturns, Bianchi and Hall underscore that these efforts may be even more critical during these times. To study this phenomenon, the researchers analyzed more than 20 years of data from the American National Election Survey (ANES), a biannual survey capturing political affiliations and perceptions of political candidates from 1964 until 2012. They analyzed how White Americans’ attitudes towards Blacks changed depending on the state of the economy and found that in worse economic times, Whites felt more negatively about Blacks. As Bianchi notes: “we were able to analyze the responses of more than 30,000 individuals who identified as White. And we do find that for decades – between the 1960s and the first part of the 21 century – White Americans feel less warmly about Black Americans during times of financial hardship.” Emily Bianchi, associate professor of organization and management In a second study, Bianchi, Hall, and Lee examined data from Project Implicit, a popular website that allows people to test their own implicit bias and also gauges racial attitudes. Again, the authors found that in worse economic times, White Americans held more negative implicit and explicit attitudes about race. In particular, during the Great Recession, they found that White’s attitudes towards Blacks became substantially more negative in states that were hard hit by the economic crisis compared to states in which the economic downturn was less severe. Having established that economic conditions affected fluctuations in attitudes towards race, the authors then examined whether these emotional shifts translated into actual behavioral outcomes. In other words, if Whites felt more negatively towards Blacks during recessions would this mean that Black professionals were less likely to be successful when the economy floundered? They tested this possibility by looking at two domains of public activity: record sales and voting patterns. First, they examined data from the Billboard Top 10 American songs between 1980 and 2014 and recorded the race of each musician who secured a Billboard hit. They found that in bad economic years, Black musicians were 90% less likely to have a top 10 hit, presumably because White consumers (by far the biggest consumer group during this period) were less likely to support them. Next, they examined the results of more than 8000 elections to the U.S. House of Representatives over the same period. They found that in bad economic times, Black politicians were 21% less likely to win elections. Interestingly, the converse also appears to be true. In good times, Black musicians and politicians fared much better in the polls and the charts – pointing to a certain fluidity in attitudes, says Bianchi. “Across these very different domains, studies, and sample sizes, we find the same consistent pattern: when times are tough, White Americans feel more animosity towards Black Americans and are less likely to support Black musicians or politicians. When things pick up, White Americans have more positive attitudes towards Black Americans and are more likely to endorse Black musicians and Black candidates.” The authors attribute these effects to innate human feelings of fear in the face of threat. Economic threats or shocks tend to evoke uncertainty and fear about what is to come. This translates into greater distrust of others, particularly those perceived as different in some way. And it’s an effect, they argue, that should be very much on the radar of businesses and decision-makers. Erika Hall, assistant professor of organization and management The research cites, “Anecdotally, we know that when times are good, organizations will tend to prioritize their efforts in the area of diversity and inclusion. But while this is critically important at all times, our research suggest that these efforts are probably even more important when times are tough.” All of this points to a need to attend to these issues more acutely when there’s a downturn, says Bianchi. And she cautions that this is likely to be counterintuitive to most leaders, who are likely more inclined to sideline diversity efforts when the economy slides. In terms of the current debate around race relations in the US, however, Bianchi stresses that the economic dimension is just one piece of a “very complicated puzzle.” “What we have seen and are seeing in 2020 and 2021 is a confluence of many major factors: a pandemic that has put a lot of people out of work, and that has put everyone on edge, punctuated by some horrific and well documented instances of violence against Black citizens,” Bianchi says. “So many of these things are in the mixing pot, that it’s hard to pinpoint one specific cause behind the current race crisis in the U.S. So many things coming together at once that have put us in this moment.” Only time will tell how this might play out compared to what we saw in the 80s and 90s, which were economic fluctuations rather than a complete drop off a cliff, she says. It will be more difficult to tease apart the effect of the economy versus the effect of the pandemic versus the effect of police violence on America’s race relations – a situation that Bianchi describes as a “cauldron of mess.” That said, she stresses that for business leaders, now is a good time to double down on efforts to drive diversity and inclusion. “I’d suggest leaders be especially mindful that at times of economic stress such as we are currently experiencing, there is a very real danger of heightened racial animosity.” We’ve attached a full article with even more advice and helpful information from our experts – but if you are looking to learn more or cover this topic, we can help. All of our faculty are available to speak with media, simply click on either expert’s icon now – to book an interview today.

Bridge-Building as a Career Path

Yusuhara Wooden Bridge Museum / Kengo Kuma & Associates. © Takumi Ota For my entire life I’ve imagined myself as a bridge between the U.S. and Japan. I grew up in Japan from ages one to eighteen — my parents are Southern Baptist missionaries who have lived in our heartland now for over 40 years. As an American growing up in Hokkaido, I often found myself in the position of explaining to Japanese why Americans do certain things and act certain ways, and then trying to tell Americans why Japanese or people outside of the U.S. saw the country in a particular way. This dialogue became an extension of who I am. Of course, like many children growing up, I wanted to be like my dad, who is a gifted pastor and long-term missionary. But, along the way, I realized that the role of a missionary is actually very much like that of being an ambassador or bridge-builder who represents their country, alliances, and traditions. As reinforced recently by Prime Minister Suga’s visit to the White House, the first of any international visitor for the Biden administration, the alliance with Japan is our single most strategic international relationship. Walter Russel Meade laid this out eloquently in the Wall Street Journal, “For the foreseeable future, the U.S.-Japan alliance is likely to remain the cornerstone of American foreign policy. Building the social and cultural ties that can support that relationship is an urgent task for both countries.” In my lifetime, and perhaps never before, has there been a moment like the present where the U.S. and Japan are mutually reliant to such a degree. Therefore, my personal commitment to being a bridge-builder, and our mission at Japan Society, have never been more critical. Finding my path After college I went to Turkey as a Fulbright Scholar, where I worked with the State Department through the Ambassador’s Office and the Embassy, enriching my understanding of foreign diplomacy. As I explored my interests in other parts of the world, I didn’t intend to pursue a career in U.S.-Japan relations. However, all that changed on March 11, 2011, when the Great East Japan Earthquake, tsunami, and nuclear disaster devastated the Tohoku region of northeastern Japan. At that moment, I felt a deep personal mission to help bring people from around the world together and realized that I was uniquely situated to build bridges with Japan. I had the opportunity to serve three different times in the State Department along with the Defense Department and on various Commerce Department advisory boards as I completed my academic degrees culminating with a PhD from Princeton. My time in academia and government service taught me the important skill of storytelling. When I left the State Department, I joined the strategic communications company APCO Worldwide, where I helped establish their Japan office and became immersed in Japanese public relations. Next, I had the privilege of running the USA Pavilion at the World Expo in Kazakhstan in 2017, telling America’s story from the ground up. That led me to Eurasia Group, the foremost geopolitical risk consultancy group, where I led the largest geopolitical risk summit in Japan, the GZero Summit, taking my academic, government, and public relations experience and putting it into a practical context. Embracing my ikigai Today I’m the President and CEO of Japan Society, working to take the Society’s mission into its second century, to be the deep connection, or kizuna, that brings the United States and Japan together through its peoples, culture, businesses, and societies. One of the greatest things that I see these days is concepts from Japan that have been adapted into the English lexicon — like ikigai, the idea of life’s purpose, which has become a catchphrase in our pandemic world’s search for meaning. Ikigai resonates deeply with me, because it is about finding your reason for being, your passion and calling. For me, this means being dedicated to promoting global understanding and helping make the world a better place. I don’t think I would have told you two years ago that I would be the President and CEO of Japan Society. It is an opportunity that caught me by surprise in some ways. But in other ways, now that I am here, it feels like the most natural job I’ve ever done, and I cannot think of a better place I would rather be or a better way to live out my ikigai. At Japan Society’s founding luncheon on May 19, 1907, the guest of honor, General Baron Kuroki “wished the new organization a long and successful health.” As The New York Times reported, “The object of the new organization will be the promotion of friendly relations between the United States and Japan.” Now in its second century, our work of bridge-building continues today. Joshua Walker (@drjwalk) is president and CEO of Japan Society. Follow @japansociety. The views expressed in this article are the writer’s own.

Queen's Speech: Measures to tackle obesity and food advertising bans

Two University of Warwick experts comment on measures to tackle obesity and food advertising that have been announced in the Queen’s Speech at the State Opening of the UK Parliament today. Dr Paul Coleman (pictured), from Warwick Medical School and the Warwick Obesity Network, said: We welcome the government's intention to tackle rising rates of obesity by restricting the advertising of products high in fat, sugar or salt (HFSS) shown on TV before 9pm and a total online advertising ban However, the government must focus on all forms on online advertising, not simply traditional commercials. This ban must cover online ‘advergames’, which encourage children to win points by placing branded food item in the mouth of children’s characters. These games are notoriously difficult for the government to regulate. While we also welcome the decision to incentivise individuals to both eat better and exercise more, the government must recognise that increased wages, rather than one-off payments, are needed to ensure all families can access healthy food For many families the main barrier in purchasing healthy food is cost, with families regularly limiting the amount of money spent on food to cover the cost of other essentials. All families require the financial means to purchase healthy food. We would like to see new targets to end household food insecurity by the year 2030. Dr Thijs van Rens of the University of Warwick Department of Economics and the Warwick Obesity Network, said: Required calorie labelling for large out-of-home businesses is a welcome start to address the restaurant and take-away sector, where many people get a large and increasing share of their food. A ban on "junk food" advertising on TV and online is long overdue. While we welcome the government renewed commitment to announce a ban on advertising, it is now time to take action. We are still waiting on the government to publish the result of its consultation on this matter, which was announced in November of last year. In the meantime, overweight and obesity are set to overtake smoking as the biggest cause of preventable death in the UK. Overweight is the silent killer that we can do something about, just as deadly as Covid-19 and much more under our control. Advertising is one of the elements of an environment that nudges, forces and tricks parents and children into buying and consuming food that makes them unhealthy, overweight and eventually kills them. Effective action against HFSS food advertising means banning advertising anywhere where children are likely to see it, which means both on telly and online