Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
Breaking: Justin Timberlake Reveals He Has Lyme Disease
When a major celebrity opens up about a personal health struggle, public attention often follows. That’s certainly the case after Justin Timberlake recently revealed that he is battling Lyme disease—a condition that affects nearly half a million Americans each year but remains widely misunderstood. Timberlake’s announcement is bringing renewed focus to the causes, risks, and complexities of Lyme disease, including how it spreads, where it’s most prevalent, and what individuals can do to protect themselves. With tick season still active in many regions, this moment offers an opportunity to better inform the public—and we’ve identified a group of leading experts who can help do just that. From microbiologists and epidemiologists to entomologists and disease ecologists, the following researchers bring a wide range of expertise on Lyme disease, tick biology, and environmental risk factors. Whether you're a journalist looking for credible sources, a public health communicator, or simply someone trying to make sense of this rising threat, these experts are available to provide clarity and context in the wake of this headline-making health disclosure. Featured Experts A highly media‑quoted microbiologist specializing in Lyme and other tick‑borne diseases. He runs TickReport, a service that tests ticks and interprets exposure risks. Insights on... How celebrities like Timberlake amplifying Lyme awareness may shift public perception and testing demand. The relevance of tick season timing and geographic risk zones. How tick testing works and what patients should know post‑exposure. Over two decades studying Borrelia burgdorferi and blacklegged ticks, with strong expertise in disease ecology and conservation medicine. Insights on... The biology of transmission and the tick’s life cycle—what leads to infection risk. How habitat and ecological shifts may affect Lyme exposure risks. Wildlife‑human disease interface in increasingly peri‑urban settings. Focuses on landscape ecology and patterns of vector‑borne disease emergence including Lyme disease. Insights on... How environmental changes (e.g. urban sprawl, climate trends) are altering Lyme disease risk maps. Predictive models: where Lyme is emerging next. Implications for public health messaging given high-profile cases like Timberlake’s. Specializes in tick taxonomy and vector species genetics—ideal for deeper background on tick diversity and distribution. Insights on... Which tick species carry Lyme and how misidentification can confuse diagnosis. Emerging tick species or genetic strains and what they mean for prevention. Geographic spread and species shift over time. His research examines geographic patterns of Lyme disease, including why incidence varies regionally in the U.S. Insights on... Why Lyme is more prevalent in certain states—even those outside Timberlake’s or his fans’ travel zones. Human behavioral and habitat factors (e.g. suburban greenspace vs. deep woods). What seasonal changes in tick behavior tell us about infection risk. Story Angles to Explore Celebrity spotlight on Lyme disease: How high‑profile cases can impact media attention, funding, public awareness, and testing demand. Diagnosis and prevention: From exposure to testing (e.g., TickReport), early symptoms, treatment windows, and what experts recommend post‑bite. Ecology and environment: Why Lyme is expanding geographically, and how climate and land‑use change influence risk. Tick evolution and identification: Educating the public on which ticks transmit Lyme, emerging strains, and challenges in correct tick identification. Regional variation in risk: Breakdowns of why some states or regions are Lyme hotspots and how that aligns with the celebrity’s likely exposure zones or fan geography. Looking for more Experts? Visit www.expertfile.com or download ExpertFile for your phone.
Inflation: It’s Not Just for Prices Anymore
Lately, headlines are full of talk about inflation — a response to the economy and the looming tariffs. I’ve experienced many inflationary periods, but it feels different in retirement. When I was earning a paycheque, inflation was just an annoyance, something I needed to pay attention to and maybe buy a cheaper cut of steak. Now, as someone on a “fixed income,” it feels like a real threat. Recently, Ben McCabe, CEO of Bloom Financial, appeared on Breakfast Television and delivered a truth bomb: “We’re approaching a perfect storm. Longer life expectancy, fewer defined benefit pensions, and rising inflation.” Well, that storm has arrived — and it’s inflating more than just prices. It’s also expanding our waistlines, prescription lists, and emotional baggage. Inflation, at its core, means “the condition of being inflated.” And it turns out that definition applies to more than the grocery bill. So, grab a cup of green tea (or a celery stick if you’re feeling virtuous). Let’s explore the three sneaky forms of inflation threatening your retirement — and what you can do about them. This blog will appeal to individuals who have retired or aspire to retire in the future. Let’s light this candle! 1. Financial Inflation: The Usual Suspect Let’s start with the obvious: inflation means your money won’t stretch as far as it used to. In 2022, Canada’s Consumer Price Index increased by 6.8% — the highest rise in 40 years. Although it slowed down a bit in 2023, essentials such as food, rent, and fuel continue to grow. Your retirement income might be fixed, but prices definitely aren’t. Retirement Risks from Financial Inflation: • Longer lives mean longer bills. A 65-year-old woman today has a 50% chance of living past 90 years old. That’s over 25 years of expenses. • Vanishing pensions. Defined benefit pensions are disappearing faster than good manners on Twitter. • Healthcare creep. Public healthcare doesn’t cover everything, especially if you want care that wasn’t designed in 1978. As Ben McCabe aptly put it: “We need to stay healthy so our health span matches our lifespan,” huh?— “otherwise, inflation will affect us through the cost of medications, home care, and long-term care facilities.” What You Can Do: • Review your income sources. Prioritize indexed income sources, such as CPP, OAS, and annuities with COLA (Cost of Living Adjustment) riders. • Use home equity sensibly. If you’re house-rich but cash-poor, consider a reverse mortgage or other equity release products. • Adjust your spending habits. Host themed nights, like “Tuna Tuesdays” — a nostalgic, fun, and budget-friendly option. How to Support Others: • Discuss money matters with kindness. Many retirees feel ashamed of their finances. Show compassion, listen more, talk less. • Bring food, not judgment. A regular Saturday brunch with Sadie can make a significant difference, not just financially. • Foster social connections. Financial stress can cause isolation. Encourage hosting potlucks, card nights, or joining a community group. 2. Physical Inflation: The Expanding Middle Retirement brings more free time… and more room. Waistlines, cholesterol, and prescriptions all seem to rise in tandem. Signs you’re experiencing physical inflation: • Pants that used to be snug are now aspirational • Your Fitbit died months ago — and so did your motivation • Your pharmacy knows you by name... and birthday The bad news? Poor physical health is expensive. Chronic illness can deplete savings faster than a grandchild with your credit card. What You Can Do: • Keep moving. Walk, garden, spin — whatever gets you vertical and vibrant. • Lift weights. Muscle mass starts declining at 40. Resistance training isn’t just for 20-somethings. Strong is the new sexy, pass it on! • Meal plan smart. Grocery inflation peaked at 8.9% — eat better, waste less, save more. Consider shopping daily and buying only the amount of food needed for that day. Your health span should align with your lifespan. Stay strong, stay mobile, and yes, stretching counts — but not if you’re reaching for the TV remote. Inflammation — The Silent Saboteur If inflation is bad, inflammation is worse. Chronic inflammation contributes to: • Heart disease and stroke • Type 2 diabetes • Alzheimer’s disease and brain fog • Arthritis, osteoporosis, and varicose veins • Mood disorders such as anxiety and depression • Certain Cancers Even CNN and Al Jazeera recently reported that Donald Trump was diagnosed with chronic venous insufficiency (CVI) — a common, often overlooked condition among those over 55. Small veins, big problem. (Insert your own “tiny vein, tiny…” joke — I’m staying classy.) Inflammation is the unwelcome guest that never departs. If inflammation had a personality, it would be the dinner guest who drinks all your wine, insults your cat, and brings up politics at dessert. Whether it's fueling joint pain, causing swelling in your ankles, or messing with your metabolism, chronic inflammation is one of the biggest saboteurs of aging gracefully. It often hides in plain sight, presenting itself as: • Low-grade fatigue • Weight gain (especially belly fat) • Mood swings or brain fog • Increased pain and stiffness • Slow healing. What You Can Do: • Eat anti-inflammatory foods, such as leafy greens, whole grains, and healthy fats. Cut out the sugar. • Move each day. Yes, again. It’s that important. • Lower stress to improve sleep. Stress and poor sleep fuel inflammation. • Maintain social and emotional bonds. Loneliness and inflammation are frequently connected — break the link. De-Inflation — The Great Slowdown • So, we’ve discussed inflation... but what about its quieter, sneakier cousin: deflation? • No, not the economic kind. We’re talking about the physical “poof” that occurs when we reach our late 70s and 80s — when the padding diminishes, posture declines, and everything else… well, just seems a little less buoyant. • Suddenly, you’re shrinking. Your weight drops — but not in a sexy, "I’ve been intermittent fasting" kind of way. More like "my pants are falling down and my doctor says I’m 2 inches shorter" sort of vibe. Welcome to the gravitational pull of aging. Signs of De-Inflation: • Pants fit strangely, but not in a bragging way • You’re hunched over as if you’re forever bowing to the Queen • Your arms and legs have that crepey, crinkly look — like tissue paper with a gym membership • And let’s not forget the wrinkles on your face — a stunning topographical map of your life Let’s be honest: gravity always wins. Biology always wins. And yes, our skin thins — insert your own joke about being “thin-skinned” here. But we are not entirely powerless. Here’s How to Push Back (Gently — you don’t want to break a hip): • Check your posture monthly. Have a friend take a quick side photo. Are you upright and confident — or resembling a question mark? • Stretch regularly. Yoga, fascia stretching, and massage can help combat the hunch. • Move intentionally. Gentle strength training and balance exercises can maintain muscle and stability. • Moisturize and hydrate. For your skin, your joints, and your soul. • Celebrate your lines. They’re not “flaws” — they’re proof you’ve felt joy, sorrow, surprise, and a few good martinis. They’re not signs of aging; they’re signs you’ve been living. Remember: frowning only causes more wrinkles. So, smile — or better yet, laugh. Loudly. Often. Preferably at inappropriate moments. Oh — and take my advice on this: never (and I mean never) open your eyes during downward-facing dog. Some things just can’t be unseen. 3. Emotional Inflation: When Grudges Accumulate Like Interest Here’s the sneaky one. Emotional inflation appears as: • Bitterness over who got what in Mom’s will • Inflated egos and “right-titis” (a chronic need to be right) • Replaying 1983 arguments in your head like they’re Oscar contenders. • Giving not-so-nice nicknames to your former coworkers (and using them… publicly) • Keeping a mental spreadsheet of injustices — now colour-coded for quick reference (who says seniors are not tech-savvy?) Here’s the thing: emotional inflation isn’t just about what others have done. It’s also about how we interpret our role in those stories. Ready for a bold idea that can free you from decades of emotional baggage? What if we stopped keeping score and instead focused on how we want to show up in our relationships? What if you chose, intentionally, to be a generous sister, a supportive friend, a gracious parent, or a collaborative co-worker — not because they "deserve it," but because that's who you want to be? It’s not easy. It may require deep breathing and the occasional muttering in the car. However, for those willing, this mental reframe can be a total game-changer. What to do: • Let go. You can’t carry joy and a grudge at the same time — and joy is lighter. Lighten the emotional load. You don’t need to wait for someone to say sorry to feel free. • Choose your character. Think of it as casting yourself in the movie of your life. Be the wise one, the peacemaker, the person who breaks the cycle, not the one still angry about a forgotten birthday in 1996. • Write your own story. Present yourself as the person you want to be, even if others haven’t read the same script. You can’t control other people, but you can control how much space they occupy in your mind (especially if they’re not even paying for snacks). • Reframe your perspective. Instead of keeping score, focus on who you want to be: a generous sibling, a gracious friend, or a person at peace. Let go of the scorekeeping. It rarely results in a tie, and even if you win… You still feel empty. • Define your role. Be the big-hearted sibling, the calm presence, the one who lets go, not the person who stores bitterness in Tupperware containers. • Invest in joy. Dance classes, martinis, laughter — choose your remedy. • Talk it out. Therapy is more affordable than wine-fuelled Facebook rants and far more effective. Take the high road. There’s less traffic and better scenery. You can’t always avoid emotional hurt, but you can avoid living in a constant state of emotional inflation. And trust me, nothing deflates retirement faster than a bloated list of resentments. And if you’re feeling weighed down by the bloat of what life has thrown at you, remember: you can’t control inflation, but you can choose your response. Choose grace over grudges. Choose strength over stagnation. Choose the version of yourself that makes you proud. Because guess what? You’re still becoming who you are. Trust me — it’s better than a juice cleanse and more affordable than therapy. Some people age like fine wine; others age like vinegar. Emotional inflation is the burden you carry that doesn't show on the scale, but it weighs everything down. You can’t rewrite someone else’s story, but you can decide how to present yourself in your own. Taking the high road is less crowded and provides better perspectives. Inflation May Be Inevitable — But Misery? That’s Optional. Inflation has seeped into our lives like glitter at a craft table — impossible to contain and popping up in the most unexpected spots. It’s not just your budget that’s swollen (thanks to blueberries and Botox), but also your belly, your prescription drawer, and — if you’re not careful — your resentment list. But here’s the good news: While you can’t control how high prices go, how slow your metabolism becomes, or how long Uncle Jerry holds a grudge… You can control your response. So, here’s your call to calm, intentional, fabulous action: 1. Reclaim your power — in your spending, your body, and your mindset. 2. Choose curiosity instead of crankiness. Move more instead of staying still. Salad rather than salt (well… sometimes). 3. Be the kind of person who ages like disco — a little dramatic, slightly sparkly, and always ready to dance. And if you absolutely must inflate something… make it your sense of humour. Because in the grand game of Retirement Inflation Nation, laughter is your best hedge — and it’s fully indexed to joy. Oh — and if you're wondering whether I practice what I preach: I'm a certified fitness instructor and teach 5 jam-packed fitness classes a week at Canada’s largest gym. Movement isn’t just medicine — it’s music, community, and yes, a fabulous way to earn the right to your next martini. So, take it from someone still riding the rhythm of life — gravity is real, but so is joy. And we’re still dancing under the stars. (Here’s proof from the Coldplay concert — yes, I was the one yelling “Fix You” with both hands in the air and not a single regret.) Keep inflating the things that matter: your laugh lines, your playlist, and your purpose. With love, lunges, and a little glitter, Sue Don’t Retire... Rewire!
Record-breaking heatwaves are plaguing the U.S. this summer, making it difficult to stay cool. However, the scorching temperatures aren't just affecting us at the ground level — they're disrupting air travel, too, with increasing flight delays and aircraft weight restrictions. Visiting assistant professor of aeronautics Shem Malmquist, a recognized expert in aviation safety and operations, spoke with FOX 35 Orlando about how extreme temperatures can directly impact aircraft performance, particularly at high-traffic airports during the summer. "Temperatures are probably not something people think about," said Shem Malmquist, a graduate lecturer in aviation at Florida Tech. "But the delays just compound on each other. If you start getting delayed because people need more time to take breaks to stay cool, now that flight’s late, and that has a snowball effect." These limitations can affect passenger loads, cargo capacity and overall flight scheduling. As temperatures continue to climb, Malmquist warned that these disruptions could become the new normal — not just a seasonal inconvenience, but a growing challenge for the aviation industry in the face of climate change. A seasoned Boeing 777 captain and accident investigator, Malmquist has spent decades researching aircraft operations and emergency scenarios. He’s also contributed to global conversations on aviation safety policy and climate-related infrastructure resilience. If you’re covering this topic or looking to speak with an expert on the intersection of climate and air travel, Malmquist is available for interviews. Click the icon below to connect with him.
Hiring Gen Z: What employers keep getting wrong
As with any new generation entering the workforce, Gen Z possesses unique tools and strengths but also experiences challenges trying to land that first job where Millennials, Gen X-ers and Baby Boomers are doing the hiring. University of Delaware career expert Jill Gugino Panté can talk about how employers can address gaps in the hiring process and communication issues as they relate to a generation that prioritizes work with purpose, authentic connections and work-life balance. Panté, director of the Lerner Career Services Center at the University of Delaware, pointed to the following three areas that should be prioritized: • Transparency. Gen Z wants to feel special and appreciates individual attention, Panté said. Employers should make the hiring process transparent and respond to emails. During busy times, they should use an out of office message that states when they will respond. • Clarity. Make details about salary, benefits, flexibility, skill building and career advancement clear. These details should be on a company's careers page so that candidates have a good understanding of what they can expect. Clarity in job postings is also important: It doesn’t make sense that an entry level position requires more than two years of experience. Don’t call it entry level if it’s not entry level. • Communication mistakes. Be transparent with Gen Z candidates about the process and timeline. More importantly, stick to that process. If a change is made, they should communicate it immediately. Also, employers should be authentic in their communication. If the process is taking longer than expected or they haven’t communicated effectively, employers should acknowledge it instead of continuing to ghost applicants. To reach Panté directly and arrange an interview, visit her profile page and click the "contact" button. Interested journalists can also send an email to MediaRelations@udel.edu.
A new survey conducted by CAA Manitoba found that Manitobans are very worried about the dangerous driving they’ve seen across the province, especially distracted driving and speeding. The study found that 88 per cent of Manitoba drivers feel somewhat or very concerned about distracted driving. According to Manitoba Public Insurance (MPI), distracted driving is now the number one cause of fatalities on Manitoba roadways. “It is no surprise that Manitobans are concerned about the dangerous driving they have witnessed, especially when it comes to distracted drivers,” says Ewald Friesen, manager, government & community relations for CAA Manitoba. “What is most concerning, however, is that currently, Manitoba does not have a specific distracted driving law, which could help deter distracted drivers and increase road safety.” CAA Manitoba’s research indicates that almost half (46 per cent) of Manitobans have admitted to being distracted drivers, while most (63 per cent) have witnessed a close-call collision or traffic violation caused by distracted driving. Most concerning, 13 per cent of drivers reported being directly involved in a collision due to distracted driving. Our research found that more than half of Manitobans believe increasing fines and penalties can discourage distracted drivers. “We know that drivers who text are far more likely to be involved in a crash or near-crash compared to non-distracted drivers,” adds Friesen. “Distractions inside and outside your vehicle can draw your focus away from where it needs to be most.” In addition to distracted driving, speeding continues to be a significant problem in Manitoba, and Automatic Speed Enforcement (ASE) may be an additional tool that has been shown in other jurisdictions to help. Additional research conducted by CAA shows that 82 per cent of Manitobans stated that speeding is also a problem this year. That same study found that 65 per cent of drivers support the use of ASE cameras. In fact, almost three-quarters of Manitobans say that ASE can help deter speeding and slow drivers down. “ASEs can be a valuable tool in positively shifting driver behaviour and protecting vulnerable road users, especially in areas with schools and community centres,” says Friesen. “Photo radar cameras should not be used as a revenue generator but rather as a tool to encourage safe driving behaviours, especially in school zones.” As of right now, Winnipeg is the only municipality in Manitoba with the right to use photo enforcement; however, other municipalities continue to lobby for similar rights. In addition to tools such as ASE cameras, Manitobans support higher fines and harsher penalties or suspensions, especially for repeat offenders. Over half of Manitobans (60 per cent) believe increasing the penalties on repeat offenders is the most effective way to discourage drivers from speeding, especially in school zones or near community centres. “CAA Manitoba continues to advocate for safer roads across all municipalities, especially for vulnerable road users,” says Friesen. “Standardized practices across municipalities regarding distracted driving laws and ASE cameras can help ensure that they are used in a predictable way that improves road safety and reinforces public trust.” For more information about dangerous driving and road safety, visit: www.caamanitoba.com/advocacy Speeding and Dangerous Driving Methodology The online survey was conducted by DIG Insights from March 7 to March 19, 2025, with 500 Manitoba drivers aged 18 and older. Based on the sample size of n=500 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.) Distracted Driving Methodology The online survey was conducted by DIG Insights from February 11 to February 21, 2025, with 506 Manitoba drivers aged 18 and older. Based on the sample size of n=506 and with a confidence level of 95 per cent, the margin of error for this research is +/- 3%.)
What Sydney Sweeney’s American Eagle ad reveals about beauty standards and cultural expectations
Sydney Sweeney’s latest American Eagle campaign is doing more than selling denim – it’s stirring up a heated cultural conversation. Jaehee Jung, professor of fashion and apparel studies at the University of Delaware, can discuss the ways in which this reaction says a lot about where we are as a society. A leading expert on fashion, body image and consumer behavior, Jung studies how the fashion industry shapes – and is shaped by – our expectations of beauty, identity and representation. The ad in question features Sweeney in relaxed, casual pieces aligned with American Eagle’s classic aesthetic. But online reaction has been anything but chill. While many fans praised the actress’s style and confidence, others criticized the campaign for promoting unrealistic beauty standards and lacking diverse representation. Some even called it “pro-eugenics” – an extreme accusation that points to just how charged the conversation has become. With a background in both psychological and cultural aspects of fashion, Jung is available to discuss why this campaign struck such a nerve — and what it means for the future of women’s fashion and branding. To speak with Professor Jung, visit her ExpertFile profile or contact mediarelations@udel.edu.
Beat the heat: Six expert tips to stay active and safe this summer
Exercising should be a priority year-round, but summer heat and humidity can challenge that commitment and make it harder to meet your daily step goal. Daniel White, associate professor of physical therapy at the University of Delaware, offers some practical tips for reporters working on stories about staying active and safe during the hottest months of the year. 1. Time it right Plan to exercise in the early morning or evening hours when temperatures are cooler. Delaware’s scenic beaches and boardwalks can be the perfect spot to catch a summer breeze or stop to enjoy the scenery while getting your steps in. 2. Prioritize hydration In the heat, people perspire more and need to replenish fluids. Always carry a water bottle with you and sip from it regularly. Dehydration can lead to lightheadedness, balance issues, muscle cramps and even heat stroke. And don’t forget sunscreen — SPF is necessary for any outdoor workout year-round. 3. Reduce the intensity It may not feel like as much of a workout, but the fact that you’re out there pounding the pavement is the most important thing. According to the U.S. Department of Health and Human Services’ Physical Activity Guidelines for Americans, movement is beneficial, and the more, the better. Performing any physical activity at half intensity far outweighs not doing it at all. 4. Opt for the indoors Pickleball has become all the rage, so finding an indoor court or other activities you can enjoy in air conditioning is a great alternative. Walking on a treadmill at the gym or getting in laps at the Christiana Mall are good options too during a heatwave. 5. Dive in Swimming and water aerobics are great ways to stay active and keep cool. Facilities like the YMCA have designated lap-swim-only hours or classes. Simply splashing around can be an easy way for those just starting their fitness journey to incorporate more movement into their days. 6. Walk with purpose The bottom line is the more you walk, the healthier you’ll be. Just 3,000 steps a day is a solid start, according to White’s studies, especially for older adults. Reaching 6,000 steps has been shown to protect against arthritis complications. But when it comes to steps, the sky’s the limit. Walking at a moderate pace, where you’ve built up a sweat, will strengthen your muscles and bones and lower your risk of cardiovascular disease and cancer. To arrange an interview with White, reporters can reach him directly by visiting his profile page and clicking on the contact button.
Julian Ku Testifies in Foreign Abuse of U.S. Courts Hearing
On Tuesday, July 22, 2025, Professor Julian Ku testified at the Foreign Abuse of U.S. Courts hearing held by the House Judiciary Subcommittee on Courts, Intellectual Property, Artificial Intelligence, and the Internet. The hearing explored how the Chinese Communist Party (CCP) currently utilizes the U.S. Court system in a way that has been deemed inappropriate. It also covered targeted actions that can be taken to contest and prevent the CCP’s ability to use the court system in that manner in the future. Additionally, Professor Ku was recently awarded the Freedom and Opportunity Academic Prize. The prize recognizes higher education professionals whose innovative work advances conservative policy priorities.
Nibir Dhar, Ph.D., director of the Convergence Lab Initiative and professor in the Department of Electrical and Computer Engineering, was recently appointed to the Virginia Microelectronics Center endowed chair. This position gives Dhar the opportunity to shape future scientists and engineers, as well as pursue breakthrough research at the College of Engineering. “It’s more than an academic role,” said Dhar. “It’s about preparing students for complex problems they’ll solve in industry and defense.” Dhar teaches semiconductor and infrared device courses while researching next-generation materials for real-world applications. He also explores AI’s ability to improve human-machine interactions. With his accomplished background and experience at national defense labs, Dhar bridges classroom theory with practical engineering challenges his students will face in their careers. “It feels incredible to be recognized this way. Virginia Commonwealth University truly values faculty who pour themselves into student success and university growth. What really drives me is knowing I’m helping build the next generation of problem-solvers. That’s where the real satisfaction comes from.” said Dhar. This promotion encourages Dhar to make bigger strides for research development that will transform both teaching methods and how technology advances in military and commercial sectors.
Covering "meme stocks"? Our expert can help.
"Meme stock" fever in the financial markets is back and hotter than ever. If you're a reporter covering the trend now or in the future (because history suggests it'll boomerang), the University of Rochester invites you to reach out to Daniel Burnside, clinical professor of finance at the Simon School of Business, for insight. Burnside has held various roles in the investment, risk management and financial planning fields, and has worked extensively with both individual and institutional clientele. He recently helped Forbes explain the trend affecting stocks like Krispy Kreme and Kohl's and other brands, and offered advice on how investors should proceed. "You’re not investing in fundamentals, you’re betting on crowd psychology and social media dynamics,” Burnside told Forbes. Burnside encouraged potential investors to “keep it small.” “No more than, say, 5% of your portfolio,” he added. “It’s speculation, not strategy. If you can’t afford to lose it, you can’t afford to meme it.” Contact Burnside by clicking on is profile.
