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What will the “new” NAFTA mean for business in Canada?

The "new" NAFTA - officially renamed as the Canada-United States-Mexico Agreement (CUSMA) in Canada, but is referred to as the United States-Mexico-Canada Agreement (USMCA) in the media - could be a benefit for businesses. While tariffs are being lifted and reduced trade talks thaw – it appears that the USMCA is a win/win/win for businesses on every side of the border. The new trade accord has free-trade when it comes to manufacturing, importing, exporting and resourcing. The USMCA sounds great, but will those rays reach areas like Northeastern Ontario? Will our resource and mining industries benefit? Also, what about our emerging technology sector? There is a lot to be figured out as this new trade deal goes through the approval process in Canada and America. Luckily, we have experts who can help! Marc Boivin, Manager at Freelandt Caldwell Reilly LLP, is an expert in the areas of organizational finance, assets acquisition, business valuation and transactions. Contact Marc to arrange an appointment regarding this topic by clicking the contact button below. Sources:

Need an expert to chat about movies and tv? We’ve got just the person for your coverage!

UMW’s experts are in the news and just recently Antonio Barrenechea, associate professor of English, was interviewed for two articles in the web magazine MEAWW. The first was on the relationship between summer and romantic comedies and why that season in particular seems to hold the ideal climate for on-screen love. "The Canadian literary theorist, Northrop Fry, provides insight into its origins. As with the seasons of the year, genres deploy archetypes of birth, maturation, decay, death, and rebirth, all within natural cycles," said Antonio Barrenechea, Professor of English at the University of Mary Washington. Professor Barrenechea opines that for Fry, comedy belongs to spring, and romance to summer. "Nature as background thus directs the foreground of social ordering and human affairs. Greenery and florals are to the romantic comedy as deserts are to the Western, and dark places and climates are to horror," Barrenechea added. This is translated beautifully on screen in movies like 'Call Me By Your Name', 'My Best Friend's Wedding', and the 'Before Sunrise' movies. The second probed the link between intelligence and dark humor.  In this piece, our expert explained our passion for dark humor and death. Antonio Barrenechea, Professor of English at the University of Mary Washington has a different opinion of 21st Century's vicarious morbidity fans. "Dark humor responds to our absurd condition with the armor of world-weariness. Except that, of course, we also know we can't really laugh such troubles away — which is why dark humor has a fatalistic dimension built into it," he said. Between Netflix, streaming services, TV, cable and the big screen – we are always talking about movies.  If you are covering, don’t hesitate to let one of our experts help with your stories. Antonio Barrenechea, associate professor of English, specializes in literature of the Americas and the cinema. He’s available to speak with media, simply click on his icon to arrange an interview.

All about choice. Are meddling moms and dads failing when it comes to their kid’s post-secondary education?

Do you go to the school of your choice, your parent’s almamater or as far away from home as humanly possible? Picking a college or university is a challenge at the best of times and one that impacts most American families in one way or another. A study completed by Professor of Psychology Holly Schiffrin was cited in an article in The News Minute entitled “How Much Freedom do Students have while Choosing their Undergraduate Course?” “One study in the Journal of Child and Family Studies found that parents’ excessive involvement in their children’s lives yields unfavourable results. The lead author Holly Schiffrin argues, ‘Parents are sending an unintentional message to their children that they are not competent.’ This is in turn, could result in feelings of depression and dissatisfaction.” The path to university and college is never easy and is always a journey filled with pressure and unsolicited advice.  All the factors involved, well intended or not can come with consequences and outcomes. It’s an interesting topic and if you are covering, let one of our experts help. Dr. Holly Schiffrin is an internationally known expert on intensive and helicopter parenting. She is available to speak with media, simply click on Holly’s icon to arrange an interview.

Hurricane Season Starts June 01 – Are We Ready?

It’s that time of year again … where the warm winds of summer bring us tropical storms and hurricanes. Forecasters looking at the 2019 Atlantic Hurricane Season are predicting a slower year. It looks like El Niño is currying favor and its cooling temperatures mean less frequency of storms. So far, experts expect 12 to 14 tropical cyclones this season. Of those, five to seven could become hurricanes and two to four are predicted to become major hurricanes. But as we’ve learned from the past, it takes only one storm to devastate an area. In a previous post, Michael Prietula was featured and lent his expertise to show how communities and governments need to be prepared. Michael J. Prietula (PhD, MPH) is Professor in the Goizueta Business School and a senior faculty member in Emory's Center for Neuropolicy. He is an expert in the areas of organizations is crisis and is an expert in preparedness. He is available to speak with media, simply click on his icon to arrange an interview.

Apple continues to shine atop the Forbes Most Valuable Brands List

It’s a list that reads like the uniform of a NASCAR pit-crew. The top names and logos of some the most popular and well-known companies in the world. And this year, it’s once again Apple sitting on top of the list of Forbes World’s Most Valuable Brands. Rounding out the top 10 were also some of the heaviest hitters and most well-known names in the market.  Here’s the list.   1.    Apple 2.    Google 3.    Microsoft 4.    Amazon 5.    Facebook 6.    Coca-Cola 7.    Samsung 8.    Disney 9.    Toyota 10. McDonald’s Now building a bran in not easy. And one bad news story or misstep can taint a brand forever – just ask British Petroleum or the Weinstein Company. So, what does it take to build, maintain and preserve a brand for decades? It’s not as easy as you might think. If you’re covering or curious let one of our experts help. Professor Ryan Hamilton is a consumer psychologist, whose research investigates shopper decision making. In particular, he is interested in how brands, prices and choice architecture influence decision making at the point of purchase. Ryan is available to speak with media regarding brands and brand reputation – simply click on his icon to arrange an interview.

Why not make Don’t Fry Day…every day the sun is shining?

Looking to get the long weekend started right? Well then before you head out, lather up and apply that sunblock. The National Council on Skin Cancer Prevention has designated the Friday before Memorial Day as “Don’t Fry Day” to encourage sun safety awareness and to remind everyone to protect their skin while enjoying the outdoors. The American Cancer Society estimates there will be more than 73,870 new cases of malignant melanoma, the most serious form of skin cancer, and more than 2 million new cases of basal cell and squamous cell skin cancers in the U.S. Fortunately, skin cancer is highly curable if found early and can be prevented. Remember to “Slip! Slop! Slap!...and Wrap” when you’re outdoors. Slip on a shirt Slop on broad spectrum sunscreen of SPF 30 or higher Slap on a wide-brimmed hat And wrap on sunglasses. The best way to detect skin cancer early is to examine your skin regularly and recognize changes in moles and skin growths. There’s a lot to know and we have an obligation to ourselves and our loved ones to make them sun-safe and cancer free. If you are covering this topic or need to know more, let one of our experts help. Dr. Jigarkumar Parikh is a medical oncologist specializing in kidney cancer, prostate cancer, bladder cancer and melanoma at the Georgia Cancer Center at Augusta University. He is available to speak with media regarding skin cancer – simply click on his icon to arrange an interview.

The data behind the debate. Our experts can explain the gender metrics when it comes to talking about abortion and other hot topics.

Polling is always a big part of any political campaign, debate or election strategy. And as pollsters and market researchers dig down, one thing that’s being revealed is that the often-promoted divide among women and men might not be as dramatic as some think. In fact, when it comes to some key issues, it is usually a lot more about being blue or red than male or female. Just recently, a Vox article revealed that women and men were usually more aligned on topics like abortion not just in America, but also in most parts of the western world. Where they differed was often on matters of the size of government and the military. It’s an interesting finding and one that will certainly play a factor as the race toward 2020 shifts into high gear. Augusta University’s Mary-Kate Lizotte is an expert in public opinion and the origins and implications of gender differences or "gender gaps” and was contacted by Vox to contribute to that article. If you are covering topics about gender and how it may play an influential role in the upcoming elections and would like to speak with Dr. Lizotte, simply click on her icon to arrange an interview.

Big Brother is watching (literally)…let our experts explain the new social credit system

There’s a new way of life coming to China, and for most observers it feels a lot like the book 1984. As officially explained, China’s new ‘Social Credit System’ – it is designed to enforce accountability, keep the public safe and as the Chinese government put it – to create a “culture of sincerity” that will “restore social trust.” What it will do is shame, embarrass, hamstring and potentially ruin the social and economic opportunities for anyone who falls out of line with strict government regulations and rules. It sounds frightening to us, but according to Chinese officials, it’s just a concept Westerners are to ‘unsophisticated’ to comprehend. Here’s a snapshot from the article attached below outlining some of the social shaming and consequences: “And the punishments are shocking. The government algorithm will go as far as to install an “embarrassing” ring tone on the phones of laolai, shaming them every time they get a call in public. But an embarrassing ring tone, flight bans and slow trains are just the beginning of the dystopian nightmare that is now daily life in China for tens of millions of people. A low social credit score will exclude you from well-paid jobs, make it impossible for you to get a house or a car loan or even book a hotel room. The government will slow down your internet connection, ban your children from attending private schools and even post your profile on a public blacklist for all to see. According to Australia’s ABC News, the government has produced a “Deadbeat Map” via an app on WeChat, which shows a radar-style graphic identifying every laolai in the vicinity of the user. “Tapping on a person marked on the map reveals their personal information, including their full name, court-case number and the reason they have been labeled untrustworthy. Identity-card numbers and home addresses are also partially shown,” ABC reported.” New York Post It’s as astounding as it is almost Orwellian. And it is happening.  Are you covering and do you need to know more? That’s where our experts can help. Dr. Glen Duerr's research interests include nationalism and secessionism, comparative politics, and international relations theory. Glen is available to speak to media regarding the rise of extremism – simply click on his icon to arrange an interview.

Expert perspective on a trade war with China and how it could impact a Trump presidency

Trade negotiations between the United States and China have continued to deteriorate over the last few weeks. In efforts to pressure the Chinese to make reforms to trade-related issues such as forced technology transfer and intellectual property rights, the United States has raised tariffs on nearly all Chinese exports. While there is a consensus among experts that these trade issues harm U.S. producers and must be dealt with, there is not universal agreement that a trade war is the best way to make it happen.  Who will feel the effects? It is apparent that both consumers and producers in the U.S. will feel the effects of the trade war. Producers will not be able to absorb the increased costs from the raising tariffs and will need to pass them along to consumers. Consumers will begin to see the prices increase on a host of retail goods, such as clothing and apparel, toys, and home goods.  Partners replaced? In addition, as the Chinese retaliate with increased tariffs on U.S. exports, such as agricultural goods, producers from other countries with lower tariffs are stepping in to take the place of the U.S. exporters. For example, Brazilian soybean producers are more than happy to sell their product to China at a lower cost. Once lost, it may be difficult for U.S. farmers to regain these important Chinese markets.  A political price to pay? It appears that the effects of the trade war may hit the Trump administrations base, in agricultural and manufacturing regions, disproportionately. However, the administration may see the trade war as beneficial to Trump’s 2020 reelection campaign, as Trump is being perceived as being tough with the Chinese and holding them accountable to unfair trade practices. That appears to resonate with his base. However, it remains to be seen how long his base will continue to support this approach as both producers and consumers continue to feel the economic pinch of the growing trade war with China.   There’s a lot to know about the short and long-term impacts of a trade war with China and that’s where or experts can help. Matt has taught business and marketing courses at Saint Mary’s University of Minnesota since 2008. Prior to Saint Mary’s, he worked in both the banking and the non-profit sectors, most recently with a non-governmental organization (NGO) with operations in more than a dozen countries. Matt is an expert in political and economic development and is available to speak with media. Simply click on his icon to arrange an interview.

The return on measles and how this once eradicated disease is making an epic comeback

Once long gone and considered a thing of the past – measles is back in America. The childhood disease that was usually easily contained by a simple shot along with vaccinations for mumps and rubella, used to ensure that our communities and the general population enjoyed herd immunity and remained for the most part safe from these once dangerous and highly-contagious diseases. But things have changed, and this year America has set a record … unfortunately taking public health a few steps back along with it. “Less than two weeks ago, the number of measles cases reported in 2019 broke the previous recent annual record, beating 667 cases reported in 2014. At the time, that was the highest number of cases reported since the disease was eliminated in the U.S.” May 06, 2019 – ABC News It’s a two-pronged problem and not so easy to unravel, first of all: Is it a matter of effective communication? Is public health losing the battle to online fake news? Are parents taking for granted the value of vaccinations? Does government need to intervene with mandatory immunizations? As well, there’s the bigger picture to consider… Who isn’t getting vaccinated and why? What’s the risk to the general population? And who are the compromised people who justifiably can’t be immunized and what threat does this pose to them? There are a lot of questions out there as well as a lot of false information – and that’s where our experts can help. Dr. Jessica Smith Schwind researches emerging infectious diseases in global health settings. She is an expert in the areas of epidemiology and disease detection. Dr. Melissa Carrion is an Assistant Professor in Women, Gender and Sexuality Studies and her current research is focused on maternal vaccine refusal and what are the common messages and experiences that influence these decisions. Both are available to speak with media regarding this issue – simply click on either icon to arrange an interview.