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Black Friday Shoppers Seek Deals on Electronics, Early Sales and Convenience in a Competitive Market
This year’s Black Friday shopping will bring a fresh wave of trends for both consumers and retailers. With electronics, online convenience and competitive pricing at the forefront, the landscape of Black Friday is evolving to match the shifting shopping habits of today’s consumers, said Baylor University consumer behavior expert James A. Roberts, Ph.D. Roberts – who serves as The Ben H. Williams Professor of Marketing at Baylor’s Hankamer School of Business – keeps a close watch on Black Friday, including what he sees as the Top 5 trends for holiday shopping in 2024. Top Trends for Black Friday 2024 The Shift in Shopping Habits: The balance between online and in-store sales remains steady, with consumers enjoying a 50/50 split in shopping preference, Robert said. While COVID-19 accelerated a surge in online shopping, this year, both are expected to perform equally as shoppers appreciate the flexibility of both options. Holiday Deals Start Early: As the competitive landscape has grown, Black Friday sales now launch weeks in advance. This early kickoff benefits consumers who are eager to lock in discounts and spreads out the typical holiday rush, providing retailers a longer window to capture consumer interest, Roberts noted. Electronics Dominate Sales: As in previous years, electronics will be the driving force of Black Friday 2024, accounting for nearly half of all sales. Roberts said that shoppers are especially focused on deals for televisions, laptops, smartwatches and gaming consoles – underscoring the lasting demand for high-quality technology at competitive prices. Gen Z and Millennials Drive Online Growth: Digital natives like Gen Z and Millennials continue to shape holiday shopping habits. Roberts said their comfort with online shopping – coupled with their mobile-first approach – makes them a powerful force in the online retail space. Retailers can expect these younger consumers to leverage social media, mobile apps and seamless e-commerce platforms for their holiday purchases. Rising Categories: Beyond electronics, Roberts predicts that other sectors will see strong sales this season, particularly in clothing, cosmetics and home appliances. As consumer preferences expand, brands in these categories should prepare for increased demand. Factors shaping consumer choices For Black Friday in 2024, competitive pricing and convenience remain top priorities, Roberts said. “Retailers who offer the best deals alongside quick and reliable delivery options stand out among consumers,” he said. Additionally, low-cost brands – such as Shein – have set consumer expectations for affordable pricing, even as “Buy Now, Pay Later” options have increased in popularity – though Roberts said retailers and consumers alike should be cautious when using this financing option at the risk of overspending. Future of Black Friday Looking ahead, Roberts said Black Friday’s trajectory appears geared more towards online channels, with each year seeing a slight shift away from brick-and-mortar shopping. Retailers are encouraged to keep an eye on pricing expectations and financing trends, as they’ll play an increasingly influential role in the holiday season. ABOUT JAMES A. ROBERTS, PH.D. James A. Roberts, Ph.D., is The Ben H. Williams Professor of Marketing at Baylor University’s Hankamer School of Business. A noted consumer behavior expert, he is among the "World's Top 2%" most-cited scientists in a database compiled by Stanford University. In addition to journal citations, Roberts has often been called upon by national media outlets for his consumer expertise and latest research. He has appeared on the CBS Early Show, ABC World News Tonight, ABC Good Morning America, NBC’s TODAY Show and NPR’s Morning Edition, as well as in articles in The New York Times, USA TODAY, The Wall Street Journal, TIME and many others. Roberts’ research has focused on how individual consumer attitudes and behavior impact personal and collective well-being. His research has investigated the factors that drive ecologically and socially conscious consumer behavior, the impact of materialism and compulsive buying on well-being and the impact of smartphone and social media use on personal well-being. He is the author of “Shiny Objects: Why We Spend Money We Don’t Have in Search of Happiness We Can’t Buy” and “Too Much of a Good Thing: Are You Addicted to Your Smartphone?”
Consumers Face Elevated Prices Despite Waning Inflation
The years of high inflation appear to be over as inflation is now in line with the Federal Reserve’s target, though prices will likely remain permanently elevated, according to the Monthly Inflation Report produced by Florida Atlantic University’s College of Business. The Personal Consumption Expenditures Price Index (PCEPI), the Federal Reserve’s preferred measure of inflation, grew at a continuously compounding annual rate of 2.1% in September, up from 1.4% the prior month. Overall, PCEPI inflation has averaged 1.8% over the last three months and 2.1% over the last year. “The good news is that the period of high inflation appears to be in the rearview mirror. The bad news is that prices remain permanently elevated,” said William J. Luther, Ph.D., associate professor of economics in FAU’s College of Business. “The PCEPI is about nine percentage points higher today than it would have been had inflation averaged 2% since January 2020. This unexpected burst of inflation transferred wealth from savers and employees to borrowers and employers.” Core inflation, which excludes volatile food and energy prices, remains elevated. Core PCEPI grew at a continuously compounding annual rate of 3% in September. It has averaged 2.3% over the last three months and 2.6% over the last year. High core inflation is partly due to housing services prices, which grew at a continuously compounding annual rate of 3.8% in September. “If the Fed were committed to price stability, it would have helped bring prices back down to a level consistent with pre-pandemic inflation,” Luther said. Fed officials have projected another 25 basis points worth of rate cuts this year, a much smaller change than is required to return the policy rate to neutral. Since the data shows inflation is back on track, Luther says they should move more quickly. “As it stands, Federal Open Market Committee members intend to take some time reducing the policy rate to neutral, with policy likely to return to neutral sometime in 2026,” Luther said. “They might move more quickly if the economy shows signs of contraction or reduce the pace of rate cuts if they become concerned that inflation will pick back up.” William Luther, Ph.D., an assistant professor in FAU’s Economics Department, has expertise in economic growth, monetary policies, business cycles and cryptocurrencies. Luther’s research has obtained media interest across the nation, including recent coverage by The Wall Street Journal, Politico and Florida Trend. If you're looking to know more - let us help. Simply click on William's icon now to set up an interview today.
MEDIA RELEASE: Are you Ready for Winter Driving? CAA Manitoba shares winter weather readiness tips
As the cold weather begins to roll in, CAA Manitoba (CAA MB) is encouraging Manitobans to prepare themselves and their vehicles accordingly for the winter season. “All too often, motorists wait until the first snowfall before preparing their vehicles for winter driving,” says Nadia Matos, manager, external communications for CAA Manitoba. “Now is the time to get your winter tires on and check that your car battery will last the winter months. Even a fully charged battery can lose power when the temperature dips below 0° Celsius.” CAA Manitoba has compiled a list of winter readiness tips for Manitobans to help them prepare for the winter season. • Install winter tires for better traction – On cold and snowy roads winter tires can help reduce your breaking distance by up to 25 per cent. Members can call CAA before Nov. 30 to have our mobile tire service change them for you at home for a fee. • Test your car battery - If necessary, replace it before it fails. Even a fully charged battery can lose up to 30 per cent charge in temperatures below zero. CAA Manitoba will test Members’ batteries free of cost during a service call. • Ensure you have an emergency car kit – Your kit should have water, non-perishable food, jumper cables, blankets, a flashlight, batteries, waterproof matches, candles, and cat litter to help create traction under your tires. Add extra mitts, hats, socks and footwear to your emergency kit. • Have your brakes checked - If you’ve noticed any change in the feel of your brakes, or if they’re squealing or grinding, it may be time to have them serviced. With black ice and unpredictable weather, having good brakes can mean the difference between stopping and sliding. • Check your block heater- When you park– is your outdoor plug drawing power? Is your extension cord working with no missing prongs or exposed wires? • Check your lighting system - Make sure all your interior and exterior lights are working. For safe driving, ensure your headlights are aimed correctly. • Top up your fluids - Keep extra fluid in your trunk. Make sure it’s rated for -40ºC. Don’t let your gas drop below half full. • Inspect your wiper blade – Check the condition of your blades if you notice streaking on the windshield. Check for fraying or cracking and remove worn wiper blades and replace them with new ones. • Ensure you have the appropriate winter tools - Keep an ice scraper, small shovel and snow brush handy in your car at all times. While it’s important to make sure your vehicle is ready to go, it’s also important for drivers and passengers to be prepared in case of an emergency or if you are stranded. Some additional ways to be prepared include: Have a cell phone battery bank and keep it on you, as well as a charging cable that connects your phone to your vehicle. • Download and register for the CAA app and keep your CAA membership card in your wallet or vehicle so you always know how to contact CAA Manitoba if you are stranded. • Check Manitoba 511.ca for road conditions and closures if you head into a rural area. • Always tell your loved ones where you plan to go and what your route is before leaving on a longer trip in your vehicle. “Member safety is always our top priority at CAA Manitoba,” says Matos. “There’s no better time than the present to ensure you, your loved ones and your vehicle are ready to drive safely this winter season.” For more information about driving safely in winter conditions, please visit our Safe Winter Driving page at caamanitoba.com.
Election Coverage with Dr. Meena Bose
Meena Bose was interviewed on and after Election Day by a number of media outlets, including WNYW-TV Fox 5 and News 12 Long Island. Dr. Bose is a Hofstra University professor of political science, executive dean of the Public Policy and Public Service program, and executive director of the Kalikow Center for the Study of the American Presidency.
[ Deputy Chief Jen Davis, Police Chief Mark Crowell, Catherine Conoboy WRPS SSP Program Coordinator, Deputy Chief Eugene Fenton, Leslie Rocha, CAA SCO ] CAA South Central Ontario (CAA SCO) is proudly awarding Catherine Conoboy, a civilian professional with the Waterloo Regional Police Service (WRPS), with the CAA School Safety Patrol® (SSP) Program Achievement Award for her outstanding contribution and dedication to the program. As the Corporate Events Coordinator for WRPS, Conoboy has trained CAA School Safety Patrollers for 23 years, demonstrating her unwavering dedication to student safety since 2001. As part of her passion for educating the youth in her community, Conoboy organizes an annual mass training event every September, training between 1,000 to 1,200 student Patrollers at each event. “Conoboy’s commitment to the CAA School Safety Patrol program over the past two decades has been exceptional. Her leadership, collaboration with key partners, and dedication to student safety are the cornerstones to this program’s success,” says Leslie Rocha, community program consultant at CAA SCO, “Whether organizing appreciation events or securing support from local groups or governments, her passion for student safety and community engagement shines through.” In Waterloo Region, during the 2024/2025 school year, 90 schools registered for the program – 46 more schools than in the school year prior. Together with the Student Transportation Services of Waterloo Region, Conoboy has encouraged and promoted schools to participate in SSP training. “We are extremely proud to see Catherine being honoured with an award that recognizes her exemplary work and commitment to public safety,” said Cherri Greeno, director of corporate affairs, Waterloo Regional Police Service. “Through this program, Catherine has shown her dedication and passion to building community relationships while improving the health and safety of thousands of youth within Waterloo Region.” Every year, CAA SCO recognizes community partners across Ontario with the CAA School Safety Patrol Program Achievement Award, given to a road safety advocate who embodies their commitment to the program’s mission of keeping school zones safe. “CAA always advocates for the safety of our communities and the children and pedestrians that reside within them,” says Rocha. “We continue to work alongside our community and police partners to empower elementary school students to help keep themselves safe when travelling to and from school.” The CAA School Safety Patrol program was developed in 1929 to protect, educate, and empower elementary school children on safe road-crossing practices. With more than 90 years of proven experience in teaching road safety and children’s safety in school zones, the program gives Patrollers an acute awareness of road safety and gives them the tools to help them stay safe as they travel to and from school. To help make the program a success, Conoboy also works closely with the local bussing consortium, Waterloo Regional Police, Fire Services, and Paramedics to ensure Patrollers are trained to be safety advocates in their communities. “Year after year, Conoboy’s ability to foster these critical relationships ensures the SSP program runs smoothly and effectively,” says Rocha. Waterloo Regional Police Service has participated in the SSP program for over 30 years. Since its start, the CAA School Safety Patrol program has helped keep students safe in school zones. Every year, approximately 800 schools in Ontario participate in the CAA SSP program, which CAA SCO delivers with local partners. For more information, visit www.caaschoolsafetypatrol.com
Election Night Disinformation Concerns
Mark Lukasiewicz, dean of The Lawrence Herbert School of Communication, talked to Newsday about concerns of disinformation facing television and cable networks as they prepare for their Election Day coverage. “Virtually all the mainstream media outlets, and the major networks for sure, have developed and resourced units that specialize in spotting” disinformation, he said. “They’re certainly applying the resources to combat that and to prevent their own channels from disseminating false information and I give them credit for that." However, “the fact set for one group of people is completely different from the fact set of another group,” Dean Lukasiewicz explained, because of fast-growing social media platforms like TikTok — with 170 million users in the United States alone. Dean Lukasiewicz also spoke to the Associated Press for the story, “By moving to podcasts, Harris and Trump are turning away from legacy media to spread their messages.”
Expert Q&A - Craig Albert, PhD, talks election interference
Going into the final days of the 2024 election cycle there is a very real concern about election interference from both foreign and domestic actors, and it's something that will continue to be monitored even after the final votes are tallied. Craig Albert, PhD, graduate director of the PhD in Intelligence, Defense, and Cybersecurity Policy and Master of Arts in Intelligence and Security Studies programs at Augusta University, is a leading expert on propaganda, information warfare and national security studies. Albert has answered key questions about who is trying to interfere in the U.S. elections and why it matters. Q: How and when should someone vote and does it protect you more to avoid interference? The access to instantaneous news or events could affect people and their understanding of whom they want to vote for all the way up until the day they vote. Because of this ease of access, this election cycle has especially shown us how cautious we need to be in regards to scams. It's also why I know there has been a big push for early voting and mail-in voting, and it's necessary in some cases, but I prefer to vote on Election Day because you never know what type of news might come out about one of the candidates or parties. If something comes out that proves to be true, it could affect how someone might vote, but if you voted before Election Day, it's too late. At the same time, a very serious deepfake could be released that could manipulate how people choose to vote and it could mislead people, as well. Q: What are the consequences of the optics of an 'unfair' election? What the U.S. needs to be cautious about is preserving and maintaining the legitimacy of the election cycle. After the election, no matter who wins, narratives of interference and how it impacted the election are going to be shared and that's just irresponsible. Unless there's damning information and very clear evidence, you shouldn't mess around with the idea that the election was interfered with, because that could threaten the very structure of the United States. Q: What's the potential for post-election meddling? We have domestic bad actors as well as foreign maligned actors that are going to say the election was delegitimized no matter who wins. They have social media campaigns ready to post no matter which side wins, they're going to circulate false videos of ballot boxes burning or news that not all the the votes were counted and things of that nature. They're going to do all kinds of things because anybody can fake a ballot box being burned or mail in votes not being counted properly on video or something like that. The problem is if it goes out there or becomes viral, so many people will believe it and that sows discord. So, that creates distrust in the public system on a pretty big swath of the American population. Q: Who benefits from post-election doubts and chaos? You have foreign actors that really build on the type of anger that the political candidates and their parties already use through their propaganda and rhetoric. We have already seen Russia amplifying the message that somebody cheated or elections were hacked, and you have China, Iran, Venezuela, ISIS and Al Qaeda doing that, as well. You also have regular cyber criminals that just want to sew discord and distress so they can manipulate people later on and get into our banking systems and things of that nature. You have potentially hundreds, if not thousands of attack vectors coming at the United States between election night and January 20 when the new President will be sworn in. And then afterwards, they will all still be trying to create chaos, rebellion, civil unrest, or in the case of Iran, China and Russia, open civil war in the United States. Looking to know more and covering the election, Augusta University can help. Albert is available to speak with media – simply click on his name to arrange an interview today.
An Underwhelming October: The Latest Jobs Report
October brought disappointing news in the most recent U.S. jobs report. In the last jobs report before the U.S. presidential election, only 12,000 jobs were added. This is significantly lower than the expected number of 100,000, marking the slowest hiring month in years. This jobs report is reflective of the multiple hurricanes that ravaged the country this month and the ongoing Boeing strike. Dr. Jared Pincin, economic expert and associate professor at Cedarville University, has provided insight into the current economy of the U.S. and how announcements like this could affect the future. Here are three key takeaways from Pincin's recent interview: The October jobs report may have been skewed by the two major hurricanes and the Boeing strike that have hindered Americans from working temporarily. How will the Federal Reserve view this report as they consider future rate cuts? The stock market can have strong reactions to announcements such as this. What will the market do with these numbers that are unexpected but potentially untrustworthy? This jobs report is the last key piece of economic data to come out before the presidential election on November 5. Is there any chance that voters change their minds based on this news? If you are covering the recent jobs report or the U.S. economy and need to know more, let us help with your questions and stories. Dr. Jared Pincin is an expert on economics and is available to speak to media regarding the job market, inflation, and what this means for families in the United States – simply click on his icon or email mweinstein@cedarville.edu to arrange an interview.
In stunning news, NATO just confirmed that North Korea has deployed about 12,000 troops to Russia. The troops have already been deployed to the Kursk border region of Russia. According to NATO Secretary-General Mark Rutte, this move represents “a significant escalation” in North Korea’s support of Russia and could lead to a dangerous expansion of the war. International relations expert, Dr. Glen Duerr, gave his thoughts about the impact of this strategic move in a recent interview. Here are three key points: North Korea has already been supporting Russia amid their war with Ukraine. But North Korean troops in Russia signifies an escalation. Is this move bringing to light Russia's weakness? Initially, it was reported that 3,000 North Korean troops were deployed. But it turns out there were actually 12,000 troops deployed to Russia from North Korea. How will these numbers impact not only the weary troops of Ukraine but also the tensions of the Korean Peninsula and the wider Indo-Pacific region? North Korea has one of the largest militaries in the world, in relation to their country's population. How will their support of Russia impact the future of the war? If you are a journalist covering the conflict between Russia and Ukraine, look no further than our experts for valuable insight and expert knowledge. Dr. Glen Duerr is an expert on this subject and is available to speak to media regarding the ongoing Russia-Ukraine war. Simply click on his icon to arrange an interview or contact Mark Weinstein at mweinstein@cedarville.edu.
Civil discourse will be crucial to healing after the election
As we inch toward Election Day and brace for the aftermath, learning to disagree will be as important as ever. Civil discourse – actively engaging while aiming to understand, not persuade – is the key to navigating the upcoming political minefield, says Tim Shaffer, the Stavros Niarchos Foundation Chair of Civil Discourse at the University of Delaware. Shaffer, who is also director of the Stavros Niarchos Foundation Ithaca Initiative in UD's Biden School of Public Policy and Administration, can discuss the concept of civil discourse and how it can be used to navigate a society so divided politically that it has torn friendships and families apart. Some main points: • Civil discourse emphasizes listening to understand others’ perspectives, focusing on shared values – such as family – rather than conflicting positions. • Disagreement is actually important. Society needs friction for growth and progress. • Advice for healthy discourse: Practice intellectual humility, acknowledging the complexity of issues beyond right and wrong and recognizing the importance of gray areas in life. • Staying safe and sane on social media: "People need to feel safe and included, and we need to ensure we hear differing viewpoints, so how do we balance those competing values? There’s no secret answer, but we have to figure it out collectively." • Open discussions can be a valuable tool. "I believe in the power of education—church basements, community spaces, classrooms—to make a difference," Shaffer says. Reporters can connect with Shaffer directly by visiting his profile and clicking on the contact button.
