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Do the math: We’re awake roughly 16 hours a day. We spend 10 of those hours staring at screens – phones, tablets, computers, TV, gaming devices. That’s 63% of our waking life. The first platform dedicated entirely to digital balance launching today reveals something even more startling: It's not that we lack willpower to change our behavior. It's that we lack confidence. New proprietary research from Offline.now shows that 8 in 10 people are ready to change their relationship with technology, but more than half are so overwhelmed with their digital habits, they don’t know where to start. “If you don’t learn how to manage the screens in your life, they will manage you,” says Eli Singer, Founder of Offline.now and author of Offline.now: A Practical Guide to Healthy Digital Balance. “When people tell us they feel overwhelmed, it’s not laziness. It’s a crisis of confidence. And confidence is something that can be built.” Digital Wellness Experts Address the Struggles No One Else Will These insights come from digital wellness experts in the Offline.now Digital Wellness Directory – a growing community of licensed professionals across North America specializing in ADHD, relationships, family dynamics, high-achievers, and sustainable behavior change. They’re not offering generic advice. They’re addressing specific digital struggles that define contemporary life. Psychotherapist Harshi Sritharan, who specializes in modern anxiety and ADHD, explains: “The biggest mistake people make is reaching for their phone or turning on their computer first thing in the morning. It injects your dopamine full of uncertainty. You’ve essentially told your brain the most important thing you have to do today is put out fires. I tell clients to delay that first scroll as long as possible and never hit ‘snooze’. You’re fragmenting your REM sleep and making yourself more exhausted. These aren’t willpower issues; they’re about understanding how blue light disrupts your circadian rhythm, especially for those with ADHD who already struggle with sleep regulation.” According to Sritharan, the breakthrough happens when people understand the dopamine cycles driving their dependence and “reframe how they connect with all their screens, whether it’s their phone, gaming console, or streaming TV.” High Achievers Can’t Unplug. The ‘Always-On’ Trap is Killing Productivity, Not Boosting It “A lot of high performers think they need better time management,” says Executive Function Coach, Craig Selinger. “But what they actually need are boundaries. They’ve built empires by being available 24/7, and their phones have become permission slips to say yes to everything.” The difference between old and new technology matters,” he explains. “Back in the day with TV, there was a clear demarcation of beginning and end, right? The episode ends and you move on. Now it’s like Minecraft or TikTok – there’s no ending. And mobility makes it sticky, because you’re physically carrying the drug with you, versus a TV that stayed in one room.” The breakthrough happens when they realize being unavailable on purpose isn’t a weakness. “Things like turning off notifications during deep work, or setting ‘do not disturb’ windows? Those aren’t luxuries. They’re the competitive advantages they’ve been missing.” Digital Dependency as a Third Party in a Relationship Licensed Marriage and Family Therapist Gaea Woods says digital devices are killing interpersonal relationships, not because tech is evil, but because “we use it unconsciously at the moments when connection matters most. When you’re scrolling at dinner, you’re telling your partner ‘my phone is more interesting and important than you’.” The breakthrough happens when couples set explicit agreements: response times, when devices go off-limits – and even what’s it’s OK with AI companions. “We’ve exited the era of meaningful communication without realizing it, and now we must deliberately rebuild it. Nature isn’t ‘Nice to Have’. It’s the Antidote to Screen Fatigue No One is Talking About After running a tech-free camp for 25 years, Personal Development Coach Mark Diamond says he’s seen what happens when kids get genuine face-to-face time interaction outdoors. “Their brains reset. The beauty and physical activity provide perspective that screens can never replicate. Digital dependency has eroded our ability to develop real human connections across all ages, not just teenagers. Screens should not replace the moments that define our wellbeing.” Why This Matters Now The stakes extend beyond personal frustration. Unchecked screen dependency is linked to rising rates of anxiety, deteriorating sleep quality, relationship breakdown, and what mental health experts call “continuous partial attention”, a state where we’re always connected, but never fully present. The Data Reveals When Change is Possible Beyond the confidence divide, Offline.now’s research uncovers the precise moments when users are most open to shifting their digital habits: Evenings from 6 pm-11:59 pm emerge as the “Go Time” window. 40% of self-assessment responders peak readiness to act. Sunday is “Reset Day, when 43% want to set boundaries for the week ahead. Saturdays offer natural opportunities for self-compassion and rest. Afternoons become the “Overwhelm Window”, with 57% feeling consumed by their screens. Critically, Fridays – despite having the highest overwhelm factor – are the worst time for interventions. Users are depleted and change rarely sticks. The Framework That Powers the Platform At the platform’s core is the Offline.now Matrix, a behavioral framework that maps the confidence and motivation levels of users to reveal their starting point: Overwhelmed, Ready, Stuck, or Unconcerned. Based on Singer’s book, Offline.now: A Practical Guide to Healthy Digital Balance, the approach replaces willpower-based advice with microlearning strategies – each taking 20 minutes or less – that track emotional triggers rather than just screen time totals. It offers 100 real-world alternatives to scrolling, from reorganizing a drawer to visiting a thrift shop, and reframes slip-ups as data, not disasters. “The books shows that lasting change doesn’t require deleting Instagram or TikTok tomorrow,” says Singer. “You need to win one personal victory today, and then another tomorrow. That’s how confidence rebuilds.” Propelled by University of Toronto’s Innovation Ecosystem Offline.now is a University of Toronto-affiliated startup, leveraging one of the world’s most powerful innovation networks. U of T is ranked among the top five university-managed business incubators globally and has helped create more than 1,500 venture-backed companies and secured more than CAD$14 billion in investment over the past decade. How Offline.now Works For individuals and families: Take the free self-assessment quiz using the Offline.now Matrix to map your motivation and confidence levels in under three minutes. Receive instant access to practical strategies, curated resources, and a searchable directory of digital wellness experts organized by specialty, location, and insurance coverage. For digital wellness professionals: Join a growing community of licensed mental health practitioners, certified behaviorial coaches, and registered social workers by creating your profile at Offline.now. The platform provides new client leads, professional development opportunities, and visibility in a rapidly expanding market. About Offline.now Offline.now is the first global platform dedicated entirely to achieving digital balance. Founder and author Eli Singer built one of North America’s first social media agencies before seeing technology shift from community-building to attention-harvesting. As a parent, he experienced firsthand the struggle to maintain digital balance. The platform combines proprietary behavioral research, expert guidance and counselling from licensed professionals, and science-backed strategies to help individuals and families build healthier relationships with their screens. Visit Offline.now at https://offline.now Expert Interview Availability Offline.now can arrange interviews with: Eli Singer, Founder – Vision for digital wellness; behavioral data insights Harshi Sritharan, Psychotherapist – Dopamine cycles, ADHD, anxiety and intentional tech use Craig Selinger, Executive Function Coach – Digital distraction in high achievers, family dynamics, ADHD Mark Diamond, Personal Development Coach – Outdoor wellness, sustainable behavior change, happiness, connection Gaea Woods, Licensed Marriage and Family Therapist – Communication, digital third-party relationships, phubbing Additional Resources Free self-assessment quiz - The Offline.now Matrix: https://offline.now/quiz Expert directory and booking: https://offline.now/experts/ Join the directory: https://offline.now/join/ Order Offline.now: A Practical Guide to Healthy Digital Balance: https://offline.now/book/
Generative AI may help turn consumers into active collaborators and creators, study finds
In the advertising world, generative AI is transforming the way brands connect with consumers, turning audiences from passive viewers into active creators who can shape and personalize campaign content. A recent study in the International Journal of Advertising, conducted by researchers at the University of Florida’s College of Journalism and Communications, determined that by letting people use AI tools to create images that fit a brand’s style, companies can invite customers to take part in their campaigns. This hands-on approach makes consumers feel more empowered, which can lead to more positive feelings about the brand and a higher likelihood of buying its products. “I came across the Coca-Cola and Heinz campaigns and was amazed by how AI can be used to transform and empower consumers,” said Yang Feng, Ph.D., an associate professor in artificial intelligence in the UF Department of Advertising, who co-conducted the study with assistant professor Yuan Sun, Ph.D. “This inspired me to reach out to Yuan to explore a potential collaboration.” The project began in 2023 following the success of Coca-Cola’s “Create Real Magic” campaign and Heinz’s “AI Ketchup” campaign, both of which allowed customers to engage directly with the brands using generative AI. To test the effectiveness of these types of campaigns, Feng and Sun set up two surveys. The first was given to participants to evaluate their familiarity with generative AI tools and the ways participants used them. This survey illuminated three areas that users felt were enhanced by generative AI: collaboration, creation and communication, which Feng and Sun refer to as the 3C framework. For the second survey, Feng and Sun mocked up a website for Harbor Haven Coffee, a fictional coffee brand committed to sustainability and ethical coffee bean sourcing. “We wanted a company that resonated with as many people as possible,” Sun said. “One of the other goals of the first survey was to find what participants cared about most, which is how we came up with the brand’s eco-friendly mission.” Along with the company’s description and mission statement, a generative AI tool was added to the homepage, encouraging participants to utilize it to produce images using prompts that fell within the brand’s guidelines. While participants were free to put whatever they wanted into the prompt box, each participant got back the same pre-generated image in order to reduce confounding factors. Participants were then asked a final round of questions to get a sense of how participating in this campaign made them feel. Findings from the surveys showed that incorporating generative AI into advertising campaigns increased the chances of turning potential customers into empowered consumers, or individuals who actively participate in brand development rather than passively receive ad content. Feng and Sun found that the reasons behind this empowerment were tied to their 3C framework. First, the collaborative nature of these campaigns fosters a sense of agency in the advertising process. Second, the reciprocal nature of human-generative AI communications boosts consumer confidence by making people feel more in control. Finally, directly engaging consumers and facilitating their creativity through AI builds stronger consumer relationships and reinforces positive brand associations. “This sense of empowerment can be further strengthened with a user interface that facilitates seamless human-generative AI interaction, which is my specialty,” Sun said. “It should prioritize user-friendly features, clear instructions for prompting GenAI and intuitive navigation to enhance the user experience.” However, among the benefits, the researchers also found a potential downside that could limit the success of these kinds of campaigns in the future. “Once AI’s creation capacity surpasses a certain point, consumers may start to feel overwhelmed and no longer view the output as their own creation but rather as the work of the AI, which ultimately diminishes their sense of empowerment,” Feng said. To this end, Feng intends to continue researching the 3C framework. Generative AI could play a big role in advertising going forward, and she hopes to explore its interpretive power in new contexts.
Batty pathogens: Why do bats spread so many diseases?
Let’s face it — bats get a bad rap. Their links to disease outbreaks and their spooky association with vampires influence their notoriety. In reality, bats are truly remarkable. Bats support our agricultural industries as vital members of food webs. And, contrary to their portrayal in popular Halloween blockbusters, they are gentle and tidy creatures that groom themselves like cats. So why is it that when we hear of disease outbreaks, it always seems to be bats? According to University of Florida Emerging Pathogens Institute member Jim Wellehan, D.V.M., what sets bats apart isn’t black magic at all. But rather, it’s their long history of co-existing with viruses, the unique tradeoffs of flight and, perhaps most of all, a history of adapting to new pathogens. “(Infectious disease) has been the biggest factor in all of evolution,” said Wellehan, who is also a professor at the UF College of Veterinary Medicine. “People are always looking for an excuse (as to) why bats are magic, and the truth is bats have just been exposed to a lot of stuff and selected for those genes accordingly.” While humans are the most populous mammals on Earth, bats are a massive group of animals. Behind rodents, they represent the second-largest group of mammalian biodiversity, accounting for a whopping 20% of all mammal species. With over 1,400 species, it’s no surprise that pathogen diversity in bats is just as extensive and complex. Jim Wellehan's research focuses on comparative infectious disease, pathogen evolution, molecular diagnostics and pathogen discovery. View his profile here Bats, as we know them, have been on Earth for over 50 million years. This extensive period has given pathogens plenty of time to evolve alongside the winged mammals. Bats carry viruses like Ebola, Hendra virus, Nipah virus and SARS-CoV-2, which causes COVID-19. One factor that is important in this viral diversity is flight. Flight provides bats with many evolutionary advantages, such as predator evasion, access to new food sources and the ability to exploit diverse habitats. Flight also dramatically increases the chance of rapid pathogen transmission, as they can travel long distances and past many geographic barriers. Many species are highly social, which increases transmission rates as they live in close proximity and groom one another. “When I first learned about Darwin and evolution, ‘survival of the fittest,’ I assumed, meant ‘smartest and fastest and strongest,’ but if you look at our genomes, turns out that's wrong,” said Wellehan. “The genes that are selected for are mostly immune-related. The most important thing is to have enough genetic diversity in your population so that someone has immunity genes that are effective against the next pathogen that doesn't even exist yet. With their increased mixing and contact rates, bats have done this more often than most animals.” Generally, pathogens are most likely to cause disease when they first infect a new host species, as the susceptible animals have not yet developed the necessary defenses. Pathogens, along with their hosts, have no choice but to evolve to survive. With such a wide variety of species, it is not surprising that bats also carry a large proportion of mammal-associated viruses. This is not to say that bats are immune to all pathogens. As the most rapidly evolving factor in life, infectious disease is an incredibly dynamic part of medicine. Bats can get sick from lyssaviruses, including rabies. Additionally, white nose disease, a fungal infection that targets hibernating bats, has been a growing concern in the United States for the past decade. Though bat pathogens are a significant concern, habitat disturbance plays a larger role in bat population pathogen emergence, ultimately affecting humans as the dominoes fall. “Pathogen transmission to humans and conservation efforts go hand in hand,” Wellehan said. “When populations get under stress, that's when ecological balances get shifted, and zoonotic jumps occur. ... It turns out that if we think of ourselves as something separate from nature, it doesn't work so well.” So, while bats may embody the spirit of Halloween, their “magic” lies in evolution and resilience, shaped by millions of years of flying in the face of viruses, not spooky legends. Looking to know more? We can help. Jim Wellehan is available to speak with reporters about bats - simply click on his icon now to arrange an interview today.
Adam Frank: New Peer-reviewed Studies Change the Conversation on UFOs
For decades, talk of UFOs has thrived on fuzzy photos and personal anecdotes—never the kind of hard data scientists can actually test. But new peer-reviewed studies have changed the conversation, says Adam Frank, a University of Rochester astrophysicist who studies life in the universe and the nature of scientific discovery. Two recent papers, published in reputable astronomy journals, claim to have found evidence of “non-terrestrial artifacts” in astronomical photographs from the 1950s — objects that appear to be orbiting Earth before the Space Age began. “That’s an extraordinary claim,” Frank says, “and, as Carl Sagan famously said, 'Extraordinary claims require extraordinary proof.' “The good news is that, finally, there’s something associated with UFOs that science can work with.” Led by astronomer Beatriz Villarroel and her VASCO project (Vanishing and Appearing Sources during a Century of Observations), the studies passed the first test of scientific credibility: rigorous peer review. Now, Frank says, comes the harder part — the “call-and-response” that defines real science. “Getting a paper published doesn’t make the claim right,” he explains. “It just means the debate can begin. Other scientists will now dig into the data, test the methods, and try to tear the claim apart. That’s how science works.” Frank is a frequent on-air commentator for live interviews and segments in national media outlets and the author of The Little Book of Aliens (Harper Collins, 2023). He also regularly contributes to written publications, including The Washington Post, The Atlantic, The New York Times, and Scientific American. In 2021 he received the Carl Sagan Medal, which recognizes and honors outstanding communication by an active planetary scientist to the general public. It is awarded to scientists whose efforts have significantly contributed to a public understanding of, and enthusiasm for, planetary science. Connect with him by clicking on his profile.
3 Things A Climate Scientist Learned From Jane Goodall
In a recent Forbes article, Marshall Shepherd reflects on three key lessons he has drawn from the life and work of Dr. Jane Goodall. Shepherd frames Goodall’s legacy—spanning primatology, conservation, and public engagement—as deeply instructive for climate scientists and environmental advocates. He argues that her methods and mindset have more to teach than simply how to observe nature; they speak to how we engage with the world. First, Shepherd highlights immersion: Goodall’s decades of patient observation in the Tanzanian forests demonstrates the power of being physically—and emotionally—present to truly learn from ecosystems. For Shepherd, climate science must go beyond remote data collection: getting into the field and understanding local realities matters. Second, he emphasizes patience. Goodall’s willingness to wait, sometimes for years, for breakthroughs in understanding primate behavior offers a lesson for climate researchers, whose progress may unfold over decades. Third, he admires her tenacity—a commitment sustained over a lifetime, even under adversity. Shepherd suggests that tackling climate change requires that same kind of enduring resolve, especially when public attention or funding waxes and wanes. Through these reflections, Shepherd presents Goodall not just as an icon of conservation but as a model for scientific humility and perseverance. He invites readers to see the parallels between animal behavior research and climate work—and to adopt practices of listening, patience, and resolve in confronting our planet’s changing trajectory. Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. Dr. Shepherd was the 2013 President of American Meteorological Society (AMS), the nation’s largest and oldest professional/science society in the atmospheric and related sciences. View his profile here Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. He's available to speak with the media about this topic - simply click on his icon now to arrange an interview today.
Experts in the Media: Hurricane Season Isn’t Shutdown. A Busy Week Looms For Meteorologists
When you think hurricane season is winding down, think again. Just as many people begin to relax after a stretch of calm weather, the atmosphere often has other plans. Meteorologists are warning that even as we head deeper into October, the tropics are far from done stirring. The “off-season,” as Dr. Marshall Shepherd puts it, can be one of the most deceptive times of year—when attention fades but nature remains restless. Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. Dr. Shepherd was the 2013 President of American Meteorological Society (AMS), the nation’s largest and oldest professional/science society in the atmospheric and related sciences. View his profile here In his recent Forbes article, Shepherd, a leading atmospheric scientist and former president of the American Meteorological Society, reminds readers that the Atlantic hurricane season doesn’t have an on-off switch. While it may appear to be slowing, meteorologists are bracing for a busy week ahead as multiple weather systems continue to develop. He explains that this year’s pattern demonstrates how tropical activity often ebbs and flows, and a lull in storms doesn’t mean the threat has passed. Shepherd highlights how experts are closely watching sea-surface temperatures, wind shear, and atmospheric moisture—factors that can quickly transform calm seas into cyclone breeding grounds. Despite the calendar inching toward November, he warns that conditions remain ripe for sudden storm formation. Ultimately, Shepherd’s message is one of preparedness and respect for nature’s unpredictability. Even when the radar looks clear, the tropics can still surprise us. His call to stay alert is a timely reminder that meteorology is not about predicting the past—it’s about anticipating the next twist in the weather’s unfolding story. Dr. J. Marshall Shepherd is a leading international weather-climate expert and is the Georgia Athletic Association Distinguished Professor of Geography and Atmospheric Sciences at the University of Georgia. He's available to speak with the media about this topic - simply click on his icon now to arrange an interview today.
Aston University: From Metformin to modern obesity therapies
Early beginnings: from herbal medicine to modern drug The origins of a modern diabetes therapy can be traced back to Galega officinalis (goat’s rue), a herb used in European folk medicine for centuries to treat excessive thirst and urination. Its active chemical, guanidine, was found to lower blood sugar in animals in 1918, inspiring the synthesis of a family of drugs known as biguanides. Among these new drugs was metformin, created in 1922 and introduced as a treatment for diabetes in Europe in the late 1950s. However, by the 1970s, metformin was largely disregarded because other biguanide medicines were being withdrawn due to their side-effect of lactic acidosis. Revival in the 1990s: Aston’s role in rediscovery In the early 1990s, research at Aston University provided a decisive turning point. Professor Cliff Bailey and his colleagues revealed that metformin’s primary action occurred in the intestine, where it promoted glucose metabolism and reduced blood sugar without causing weight gain. Their studies clarified that concerns about lactic acid were largely due to misuse, not inherent toxicity. These findings reignited global interest in metformin. Professor Bailey presented his work as an expert witness to the US Food and Drug Administration in 1994, a critical step in securing approval of the drug in the US. He also assisted the European Medicines Agency during periodic reassessments. “My research has always focused on understanding how type 2 diabetes develops and how best to treat it.” Professor Clifford Bailey, Aston University. Establishing global first-line therapy Momentum built through the late 1990s. The UK Prospective Diabetes Study (1998) demonstrated that metformin not only improved blood sugar but also reduced cardiovascular risk, strengthening the case for its wider adoption. By 2012, the American Diabetes Association and the European Association for the Study of Diabetes recommended metformin as the preferred first-line treatment for type 2 diabetes. “We discovered that metformin worked somewhat differently from what was previously thought. By showing how it could be used safely and effectively, we helped pave the way for its wider acceptance.” Today, metformin is the most prescribed diabetes drug worldwide. It is included in the World Health Organization’s Essential Medicines List and has been taken by hundreds of millions of patients, profoundly reshaping global diabetes care. New directions: dapagliflozin and the SGLT-2 inhibitors After the success of metformin, Aston played a central role in the next wave of diabetes medicines. In the 2000s, Professor Bailey was principal investigator in clinical trials for dapagliflozin, the first of the sodium-glucose co-transporter-2 (SGLT-2) inhibitors. Unlike older therapies, SGLT inhibitors lower blood sugar by blocking reabsorption of glucose in the kidneys, causing excess glucose to be excreted in urine. Large international trials demonstrated additional benefits, including weight reduction, lower blood pressure, and improved outcomes for patients with kidney and heart disease. Since its launch in 2012, dapagliflozin has become the most widely prescribed SGLT-2 inhibitor, with more than five million patients treated. It is now embedded in global treatment guidelines, expanding therapeutic options to improve the control of blood glucose and body weight. Foundations for modern obesity therapies The influence of Aston University’s research extends beyond metformin and dapagliflozin. The University’s diabetes research team also studied gut hormones such as GIP (glucose-dependent insulinotropic peptide), which play a central role in regulating insulin secretion and fat metabolism. These early discoveries helped lay the groundwork for today’s incretin-based therapies, including combined GIP/GLP-1 receptor agonists such as tirzepatide. Now widely known as 'anti-obesity injections', these medicines emerged as diabetes treatments and are now transforming care for overweight people with and without type 2 diabetes. Key findings from the research at Aston University Metformin is now being investigated for its anti-ageing and fertility benefits Dapagliflozin shows promise against heart and kidney diseases and gout Gut hormones such as GIP may hold the key to entirely new treatment strategies Why does this matter? The work by Professor Bailey and his colleagues at Aston University has contributed to metformin’s recognition as the primary treatment worldwide for type 2 diabetes. Today, at least half of all patients in Western countries are prescribed metformin — an incredibly cost-effective medicine that continues to save lives. “We identified early on that gut hormones such as GIP were central players in the control of blood glucose and body weight — long before they became the basis for today’s new generation of anti-obesity medicines.” This original research helped lay the scientific foundation for breakthrough treatments like tirzepatide, widely hailed as a game-changer in obesity and diabetes care. Aston University also contributed to the development of dapagliflozin, the first in a new class of drugs that lower blood sugar while also protecting the heart and kidneys. “Millions of people worldwide are living longer and healthier lives because of therapies that have been underpinned by research at Aston University.” Looking ahead Type 2 diabetes remains one of the world’s most pressing health challenges, affecting more than 500 million people globally. Its progressive nature demands a continual search for safer, more effective treatments. From helping rescue a nearly forgotten drug in the 1990s to shaping the next generation of therapies, Aston University’s research has left an enduring mark on clinical practice, regulation, and patient outcomes. The legacy of this work is clear: millions of people worldwide are living longer, healthier lives because of medicines that Aston helped bring to the forefront of modern diabetes and obesity care. About Cliff Bailey is Emeritus Professor of Clinical Science and Anniversary Professor at Aston University in Birmingham, England. He has served on medical and scientific committees of Diabetes UK (formerly the British Diabetic Association), Society for Endocrinology, and European Association for the Study of Diabetes. He has served as a diabetes expert for the approval of new medicines by regulatory agencies including the European Medicines Agency and NICE. His research is mainly directed towards the pathogenesis and treatment of diabetes, especially the development of new agents to improve insulin action and reduce obesity, and the therapeutic application of surrogate beta-cells. Dr Bailey has published over 400 research papers and reviews, and four books, and he is particularly known for research on metformin. References to Case Studies and Key Sources Bailey CJ et al. Metformin: Changing the Treatment Algorithm for Type 2 Diabetes. Aston University REF Impact Case Study, 2014. Bailey CJ. Metformin: Historical Overview. Diabetologia, 2017. Bailey CJ & Day C. Treatment of Type 2 Diabetes: Future Approaches. British Medical Bulletin, 2018.
A global team of researchers using the new X-ray Imaging and Spectroscopy Mission (XRISM) telescope, launched in fall 2023, discovered something unexpected while observing a well-studied neutron star system called GX13+1. Instead of simply capturing a clearer view of its usual, predictable activity, their February 2024 observation revealed a surprisingly slow cosmic wind, the cause of which could offer new insights into the fundamental physics of how matter accumulates, or “accretes,” in certain types of binary systems. The study was one of the first from XRISM looking at wind from an X-ray binary system, and its results were published in Nature—the world's leading multidisciplinary science journal—in September 2025. Spectral analysis indicated GX13+1 was at that very moment undergoing a luminous super-Eddington phase, meaning the neutron star was shining so brightly that the radiation pressure from its surface overcame gravity, leading to a powerful ejection of any infalling material (hence the slow cosmic wind). Further comparison to previous data implied that such phases may be part of a cycle, and could “change the way we think about the behavior of these systems,” according to Joey Neilsen, PhD, associate professor of Physics at Villanova University. Dr. Neilsen played a prominent role as a co-investigator and one of the corresponding authors of the project, along with colleagues at the University of Durham (United Kingdom), Osaka University (Japan), and the University of Teacher Education Fukuoka (Japan). Overall, the collaboration featured researchers from dozens of institutions across the world. GX13+1 is a binary system consisting of a neutron star orbiting a K5 III companion star—a cooler giant star nearing the end of its life. Neutron stars are small, incredibly dense cores of supergiant stars that have undergone supernovae explosions. They are so dense, Dr. Neilsen says, that one teaspoon of its material would weigh about the same as Mount Everest. Because of this, they yield an incredibly strong gravitational field. When these highly compact neutron stars orbit companion stars, they can pull in, or accrete, material from that companion. That inflowing material forms a visible rotating disk of gas and dust called an accretion disk, which is extremely hot and shines brightly in X-rays. It’s so bright that sometimes it can actually drive matter away from the neutron star. “Imagine putting a giant lightbulb in a lake,” Dr. Neilsen said. “If it’s bright enough, it will start to boil that lake and then you would get steam, which flows away like a wind. It’s the same concept; the light can heat up and exert pressure on the accretion disk, launching a wind.” The original purpose of the study was to use XRISM to observe an accretion disk wind, with GX13+1 targeted specifically because its disk is persistently bright, it reliably produces winds, and it has been well studied using Chandra— NASA’s flagship X-ray observatory—and other telescopes for comparison. XRISM can measure the X-ray energies from these systems a factor of 10 more precisely than Chandra, allowing researchers to both demonstrate the capabilities of the new instrument and study the motion of outflowing gas around the neutron star. This can provide new insights into accretion processes. “It's like comparing a blurry image to a much sharper one,” Dr. Neilsen said. “The atomic physics hasn't changed, but you can see it much more clearly.” The researchers uncovered an exciting surprise when the higher-resolution spectrum showed much deeper absorption lines than expected. They determined that the wind was nearly opaque to X-rays and slow at “only” 1.4 million miles per hour—surprisingly leisurely for such a bright source. Based on the data, the team was able to infer that GX13+1 must have been even brighter than usual and undergoing a super-Eddington phase. So much material was ejected that it made GX13+1 appear fainter to the instrument. “There's a theoretical maximum luminosity that you can get out of an accreting object, called the Eddington limit. At that point, the radiation pressure from the light of the infalling gas is so large that it can actually hold the matter away,” Dr. Neilsen said, equating it to standing at the bottom of a waterfall and shining light so brightly that the waterfall stops. “What we saw was that GX13+1 had to have been near, or maybe even above, the Eddington limit.” The team compared their XRISM data from this super-Eddington phase to a set of previous observations without the resolution to measure the absorption lines directly. They found several older observations with faint, unusually shaped X-ray spectra similar to the one seen by XRISM. “XRISM explained these periods with funny-shaped spectra as not just anomalies, but the result of this phenomenally strong accretion disk wind in all its glory,” Dr. Neilsen said. “If we hadn’t caught this exact period with XRISM, we would never have understood those earlier data.” The connection suggests that this system spends roughly 10 percent of its time in a super-Eddington phase, which means super-Eddington accretion may be more common than previously understood—perhaps even following cycles—in neutron star or black hole binary systems. “Temporary super-Eddington phases might actually be a thing that accreting systems do, not just something unique to this system,” Dr. Neilsen said. “And if neutron stars and black holes are doing it, what about supermassive black holes? Perhaps this could pave the way for a deeper understanding of all these systems.”
Inside the Classroom: LSU Psychologist Shares Insight on Student Attention Spans
What large changes have schools seen over the past few years regarding attention spans? "Being distracted by something in nature when trying to do a task may have been the first type of distraction, along with internal distractions, such as thinking about something else when you are trying to complete a task. Thus, distraction is not new. What’s new today is that the types of distractions are more complex and can even be individually tailored to capture someone’s attention, which can lead to more temptations to shift our attention off of one task and over to something else." What are innocuous ways students can harm their attention spans? What effect do phones have on retention ability? "One way I think that students can harm their own task progress is to believe that they can truly multitask or do more than one thing at one time. If you are completing a homework assignment and you are tempted to check your social media feed, you are causing a switch of your attentional focus. It may seem quick and somewhat harmless, but numerous studies have indicated that trying to switch back and forth between two tasks results in more errors and has the overall effect of taking longer to complete the main task. Thus, put simply, do not multitask. Set aside a time limit, say 20 or 30 minutes, to solely focus on one assignment or one study guide. Then take a break." How can a depleted attention span affect general physical and mental health in children? "Mental effort can be as tiring as physical efforts. As a field, we now understand the importance of sleep and overall health for our cognitive systems. To support the efforts of sustained attention, it is important to recognize that learning takes time and it takes energy. In terms of young children, the many processes involved in the development of the body and the mind require more sleep than older children and adults. How may fixing a memory deficit look different in a teen versus a child? "Younger children need more breaks than older children, as well as needing more sleep. However, younger children are able to maintain their focus of attention. They may need more guidance and something we call “scaffolding." This term is used to indicate that the older learners may already have a framework to use to build their knowledge, whereas younger learners are starting from scratch. Providing extra support that is relative to their age and ability helps children to perform at their maximum level." Are schools set up to most efficiently stimulate students' minds? "When I think about the classrooms of early childhood settings, such as pre-K and lower elementary schools, the classrooms are set up to encourage learning. There are brightly colored pictures and words on the walls; there are reading nooks that are comfortable and easy to reach for smaller learners; there are spaces to move the desks around the room to allow for different configurations of the space; and so forth. As children get older, the classroom spaces start to reflect these changes and allow for different interactions between the students and the material. I think about a high school science lab with tables and equipment, as compared to a history classroom with classical book titles and historical figures displayed on the walls. I believe the physical spaces of many classrooms are well-suited to match the skills and capabilities of the children as they grow, because they are designed to meet the children where they are." What tools would you recommend teachers use to help students strengthen their learning skills? "As I mentioned earlier, learning new material takes time and effort. It is important for children and adults to realize this and to allow time and space for learning. Sometimes adults can forget what it was like to learn something new for the first time, because they already have a foundation for their knowledge. Children are acquiring new information, new skills, and making new connections in their neural networks every day. We learn by associating information with things we already know, and also by making new connections. I mean this in a figurative sense, such as thinking about how one vocabulary word may relate to another one, as well as in a literal neural sense. Our brains work by making connections between neurons to create neural networks." Does knowing what kind of learner you are (audio, visual, or descriptive) help you improve your memory? "In terms of learning styles, this has been a pervasive but misleading concept. I believe it has stuck around because it is also intuitive. People have preferences. We know this, and it is very apparent in almost all aspects of life (our fashion, our food choices, etc). However, having a preference is not the same thing as being limited to learning in only one modality. In fact, research has shown that teaching new information in more than one modality is the most effective way." What has been the most surprising result from your research? "Children are incredibly capable of vast amounts of learning. I do not think we give children enough credit for the acquisition of so many skills in a relatively short amount of time. As just one example, if an adult learner has ever tried to become proficient in a second language, they will realize that it is a difficult task. However, young children can pick up a second language in a manner that seems almost effortless. This is just one example of the fantastic capabilities and flexibilities of the young mind."
Who Decided 50 Means Beige Pants?
Recently, I was invited to my friend Paul's 80th birthday party. To his credit, he did it up right. We all dressed in an '80s theme, danced to '80s music, and he even hired a Michael Jackson impersonator. It was a blast—and it got me thinking. Why do we treat milestone birthdays as such big moments? And what flashes in your head when you read "80th birthday"? A rocking dance floor—or a rocking chair? The Big Deal About Big Birthday Numbers Somewhere along the way, we decided that birthdays ending in zero were cosmic mile-markers. Turn 50? Buy beige pants. Turn 70? Slow down. Turn 80? Put away your passport. Really? Who wrote this memo—and why weren't we asked to edit it? Here's the truth: age is a marker, not a mandate. You don't "have to" start coasting at 50. You might actually be hitting your stride. At 70, maybe you're still climbing mountains (literal or metaphorical). At 80, maybe it's not about stopping travel but upgrading to business class—because you've earned the legroom. The Year Before: A Release Valve Melissa Kirsch recently pointed out something fascinating in her recent New York Times article, "Banner Year: The Year Before a Milestone (39, 59, 79) Often Carries More Anticipation and Anxiety Than the Milestone Itself. You're approaching the summit," full of pent-up energy and maybe even dread. And then you get there—and it's oddly a relief. You've crested the hill. The anticipation is gone. You're not nearing 70 anymore—you are 70. Sometimes naming the number feels like releasing a pressure valve. The Psychology of Birthday Milestones Humans love structure. We love mental reset buttons—New Year's Day, Mondays, and yes, milestone birthdays. Psychologists refer to it as the "fresh start effect." It's why we so often decide to start new habits after birthdays or holidays. But here's where it gets tricky: we often judge our progress against societal norms we've internalized without question. Be married by 30. Have kids by 40—career set by 50. Start winding work down by 60. Head to the bleachers by 70—health issues by 80. You get the point. These invisible benchmarks can make milestone birthdays feel less like celebrations and more like report cards. Instead of asking "What awed me this decade?" we ask "Why haven't I achieved X by now?" UC Berkley, Psychologist Dacher Keltner, in his book titled Awe: The New Science of Everyday Wonder, reminds us that awe is a muscle we can develop through experiences such as music, nature, crowds, or small acts of gratitude. What if we countered our harsh self-judgments with awe instead? What if milestone birthdays became moments to marvel at what we've experienced rather than tally what we haven't accomplished? Instead of seeing milestones as end points, why not use them as launchpads? At 50, instead of coasting, maybe you finally train for that half-marathon—or half-marathon Netflix binge—both count. At 70, you don't have to slow down—you might adjust the pace. Hike the mountain, but pack the good snacks. At 80, don't stop travelling—travel better. Upgrade your flight, book the tour guide, or better yet, let your grandkids carry the luggage. Milestones are invitations, not limitations. The Self-Fulfilling Prophecy of Age What we whisper to ourselves about aging matters. A lot! Psychologist Robert Merton coined the now infamous term "self-fulfilling prophecy": hold an expectation, behave as though it's true, and—voilà—it becomes true. Becca Levy's Stereotype Embodiment Theory at Yale demonstrates how cultural age stereotypes become internalized, ultimately affecting our physical, cognitive, and psychological well-being. Decades of research confirm it: people who view aging positively live 7.5 years longer on average than those who don't. Your expectations are literally a health factor. So when we tell ourselves "70 means slowing down," guess what? We often slow down. But if we say, "70 means redirecting my energy," the body and mind rise to meet it. Real-Life Icons Who Didn't Get the Memo Need proof? Could you just look around? Barbara Walters retired at 84 and lived to 93. Andy Rooney continued to share his witty commentaries on 60 Minutes until the age of 92. Grandma Moses began painting in her 70s and built an entire art career. Laura Ingalls Wilder published her first Little House book in her 60s. Benjamin Franklin produced much of his most famous work after the age of 50. These aren't exceptions. They're reminders that energy, purpose, and influence aren't tied to the number of candles. Beyond Decades: Other Ways of Marking Time Why are we so obsessed with zero-ending birthdays? Some ancient Greek philosophers suggested dividing life into seven-year stages. Other traditions slice life into "seasons" or chapters. Victor Hugo famously quipped: "Forty is the old age of youth; fifty the youth of old age." I'd add: "Seventy is the mischievous middle age of wisdom, and eighty the encore tour." We may need to stop seeing decades as finish lines and start seeing them as chapters. The real story isn't the number—it's how you're writing the next page. Routines, Rituals, Traditions As I reflected on Paul's 80th birthday, I realized that birthdays are part of a bigger theme: how we structure our lives. We often use "routine," "ritual," and "tradition" interchangeably—but they aren't the same. Routines ground us—morning coffee, workouts, journaling. They stabilize our health and cater to every age group. These predictable patterns provide comfort, calmness, and a sense of direction. They're the scaffolding that holds our days together, especially during times of uncertainty or transition. And here's something beautiful: the best way to support someone older in your life is to make connection a routine. Tuesdays on the telephone with Toonie. Jeopardy on Wednesday with Gram. Sunday brunch with Dad. These aren't just nice gestures—they're anchors. They say "you matter" in the most reliable way possible: showing up, predictably, with love. Rituals connect us to meaning—lighting a candle, walking at dusk. They remind us of our values and create moments of intention in our lives. Rituals transform ordinary acts into sacred pauses. Traditions connect us to community—holiday dinners, family reunions. But some age as well as polyester leisure suits—time to remix them. Traditions connect us to community—holiday dinners, family reunions. But some age as well as polyester leisure suits—time to remix them. The key is to keep what serves us: comfort, connection, and a sense of continuity. However, we should abandon the "I should have accomplished X by now" narrative and replace it with one of celebration and gratitude. Ask not "Am I where society says I should be?" but rather "Am I building a life that feels meaningful to me?" One of my favourite traditions comes from Denmark: on birthdays, the Danish flag is placed at the celebrant's place setting. It's a small gesture, but it turns an ordinary meal into a moment of honour. Sometimes it's the little flags, not the giant balloons, that matter most. Practical Tips (With a Wink) Write Your Own Script: Stop asking, "What should I be doing at this age?" Ask instead, "What do I want to be doing?" Shrink the Feast, Keep the Fun: Big productions can be scaled down into smaller, more frequent micro-celebrations. Take a page from Frank Sinatra and do it "my way." Invest in Memories, Not More Stuff: Hot-air balloon ride VS another knick-knack. Say Yes First, Edit Later: Pickleball at 75? Say yes. Forget your shoes later. Celebrate in Advance: Start the party a month early. Stretch the milestone like an all-inclusive buffet. Here's a thought: the older we get—whether it's 80, 90, or more—the more we should celebrate. Why restrict joy to just one day? Turn it into a birthday week. Or even better, a birthday month. We've earned it. A Toast to Us Milestone birthdays aren't warnings to slow down; they're reminders to cherish the present. They're reminders to double down. They're invitations to rewrite rituals, remix goals, and re-ignite purpose. If younger generations can say "live your best life," then let's steal that line and run with it (but don't break a hip). At every age, every stage, we can choose growth over decline, curiosity over fear, and why over why not. So the next time you're invited to an 80th birthday, picture the dance floor, not the rocking chair. Paul sure did. When I asked what's next, he smiled and said: "Finding ways to make it to 90!" Raise a glass and repeat after me: "If not now…when?" Because we're not over the hill—we're still building trails on it, with snacks. Sue Don't Retire... ReWire!
