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The National Science Foundation announced a $2.5 million award supporting Georgia Southern University researchers in addressing high-demand workforce needs in information technology and computer science fields. The funded project, “Enabling Lifelong Success in an Information Technology Workforce,” adapts and evaluates evidence-based student support activities within the IT Department, one of the units in the Allen E. Paulson College of Engineering and Computing. The goal of the project is to identify a group of highly qualified students and to render 161 scholarships over a six-year period in an effort to increase student retention and graduation rates. “This is great news for the IT program at Georgia Southern, and it will provide a positive impact to the surrounding area as businesses’ needs for IT professionals increase,” said interim Vice President of Research and Economic Development Chris Curtis, Ph.D. Georgia Southern Professor and Department of Information Technology Chair Yiming Ji, Ph.D., is taking the lead on the grant, which, he noted, has the potential to have a profound impact on students. “This project will train a pool of talented students, especially those with financial needs, and prepare them for successful careers in IT,” said Ji. “With scholarships from the grant, students will have time to focus on studying, instead of having to work to make ends meet. These students will also receive dedicated support, including academic advising, research opportunities, internship and career service and much more. The result is that these students will become confident and have a greater future in IT careers.” The project involves four researchers, including Lei Chen, Ph.D., (co-PI), professor of IT; Hayden Wimmer, Ph.D., (co-PI), associate professor of IT; Elise Cain, Ph.D., (co-PI), assistant professor of leadership’ and Kania Greer, Ed.D., (external evaluator), program coordinator of the Center for STEM education. The project also received support from the Allen E. Paulson College of Engineering and Computing (CEC) and the Georgia Southern Office of Research. The national and regional demand for computer and IT professionals remains high. “This project will directly benefit our local, regional and national economies,” said CEC Dean Craig Harvey, Ph.D. “High-tech industries are already in and being attracted to the Savannah area, and the locations of Georgia Southern University’s campuses provide unique opportunities to train high-quality computing and IT professionals who are in high demand.” The Department of Information Technology offers a wide range of undergraduate and graduate computer and IT programs at Georgia Southern, in addition to a new Ph.D. program in applied computing. This grant is the first of its kind to be received by the IT department. The department hopes that through the use of this grant, they will build stronger partnerships with businesses and federal or state government organizations, among others. Interested in knowing more? To arrange an interview with Yiming Ji or Chris Curtis, simply connect with Georgia Southern's Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
#Expert Insight: US Firms 20 Years Out of Date on Customer Diversity
Diversity, equity, and inclusion have steadfastly risen to the top of corporate agendas in the U.S. and elsewhere over the course of the last few years. From 2022, all 100 of the Fortune 100 companies had clearly-defined diversity, equity, and inclusion (DEI) initiatives outlined on their websites—good news for their workforce, suppliers, and distributors. But what about their customers? A landmark new study by Goizueta Business School’s Omar Rodriguez-Vila finds that while intra-organizational DEI efforts are robust, many U.S. firms are lagging behind societal reality when it comes to fully representing diversity in their marketplace actions. Rodriguez-Vila finds that in terms of skin type, body type, and physical (dis)ability, actions by the top 50 American brands are a good 20 years behind the current demographic makeup of the country. Rodriguez-Vila, who is a professor in the practice of marketing at Goizueta, has teamed with Dionne Nickerson of the University of Indiana’s Kelley School of Business, and Sundar Bharadwaj of The University of Georgia’s Terry College of Business, to measure brand inclusivity; a term that he and his colleagues have coined to describe how well brands serve underrepresented consumer communities. Inclusive brands, he says, are those that “enhance consumers’ perceptions of acceptance, belonging, equity, and respect through their actions and market offerings.” To assess how well some of the biggest firms are doing in terms of this kind of marketplace inclusivity, Rodriguez-Vila worked with a team of full-time MBA and undergraduate students[1] to assess the 50 most valuable brands across 10 consumer-facing industries. Using machine learning and human coders they analyzed these brands’ social media posts on Facebook, Instagram, and TikTok, looking for patterns of representational diversity across four measures: skin type; body type; hair type; and physical ability. Altogether, they processed just short of 11,000 social media posts made between June 2021 and July 2022. What they find is stunning. “We used our data to apply the Simpson’s Diversity Index (SDI) to the population of social media posts by the largest brands in the United States. The SDI is a commonly used equation to measure the diversity of a population,” says Rodriguez-Vila. According to the 2020 U.S. Census, the racial diversity index of the country is 61 percent, and has been consistently increasing over the past 20 years. Applying the SDI calculation to measure the diversity in social media messages is a novel idea and one that provides clarity on the state of inclusion in brand communications, he adds. We found that the racial diversity index of social media messages by the top U.S. brands was just 41%. The last time the racial diversity index was in that range was in the year 2000. Omar Rodriguez-Vila In other words, the racial diversity these brands are collectively representing in their messages is 20 years behind the reality of the country. Interestingly, this lag between representation and demographic reality is common to brands in virtually all of the industries studied—from airlines to fashion, consumer packaged goods to financial services, hospitality to retail. The only sector that bucks the trend in any substantive way, he says, is beauty; even then this is likely only because beauty firms have come under fire for underrepresenting Black and non-white customers in the recent past. “Brands’ social media is typically more nuanced and comprehensive than advertising, so it’s more telling as a measure of what they prioritize. And by this measure, we’re seeing systemic bias across a majority of industries,” says Rodriguez-Vila. “Some, like beauty, fare better than others, but then beauty arguably has the strongest business case for diversity.” That being said, there is a robust business case for organizations across all industries to do better in marketplace inclusion. Not only does representational diversity have the potential to open up new markets, new customer bases, and areas for expansion, but “Feeling represented and included matters to everyone,” says Rodriguez-Vila. “To understand the importance of inclusion to customers we used a discrete choice model where people made trade-offs between price and a collection of product features in order to understand the factors that motivated them to make a purchase,” he explains. “We tested a sample of consumers looking to buy sportswear, and we added representation of diversity and inclusion as a characteristic, to see if it had any impact on their choices.” Again, the results are stunning. On average, 51 percent of customers took inclusion into account as a primary driver of athletic apparel choices. Inclusion was a priority driver of choice among 38 percent of consumers in historically well-represented communities—slim, white, able-bodied people. When Rodriguez-Vila and his colleagues expanded the analysis to other historically under-represented groups they found a significantly greater impact. Here, inclusion was a primary driver among 61 percent of plus-size, Black consumers and for 87 percent of consumers that identified as non-binary. In other words, inclusion can be a critically important factor to a majority of customers who are making decisions about whether to purchase products and services, or not. The marketplace is changing, says Rodriguez-Vila, and brands need new ways of understanding their customer base if they are to avoid missing out on opportunities. To this end, he, Nickerson and Bharadwaj are working with three of the firms in their study, piloting a range of interventions designed to accelerate marketplace inclusion. They have partnered with Sephora, Conde Nast, and Campbells to roll out specific practices both in the workplace and the marketplace—from advocacy to communication and commercial practices to things like greater diversity in marketing operations, and in talent recruitment practices. Early indicators are promising, says Rodriquez-Vila. “Our work is set to deliver tools that will help firms normalize and institutionalize marketplace inclusion as a function of their day-to-day operations. And it’s exciting to see a shift in thinking about DEI—from an exclusive focus on the workplace and how you eliminate bias within the organization, to practices that are geared also to eliminating bias in the way you serve markets.” Looking to know more? Connect with Omar Rodriguez-Vila today. Comply click on his icon now to arrange a time to talk.
CorpusCast with Dr Robbie Love: Dr Miloš Jakubíček on Sketch Engine
The latest episode of the Aston Originals podcast, CorpusCast with Dr Robbie Love, offers listeners a peek into the remarkable evolution of Sketch Engine, the ground-breaking corpus query and management system developed by Lexical Computing. In this episode, Dr Miloš Jakubíček, the CEO of Lexical Computing, takes centre stage to narrate the fascinating journey of Sketch Engine. As an accomplished NLP researcher and software engineer, Dr Jakubíček’s profound expertise in the intersection of corpus linguistics, computational linguistics and lexicography promises to unravel the story behind one of the most widely used and celebrated corpus platforms in existence. For over 20 years, Sketch Engine has been a cornerstone of research in various domains, including lexicography, language learning and, naturally, corpus linguistics. This episode delves into the origins of Sketch Engine, tracing its growth from its inception to its current status as a trusted companion of linguists, researchers and language enthusiasts worldwide. Listeners will get an insider's perspective on the monumental impact of Sketch Engine in processing vast text corpora and deciphering morphologically rich languages. Dr Jakubíček sheds light on the tool's pivotal role in advancing research in these areas, reflecting on its dynamic journey from conception to its position as a game-changing resource for language professionals. Meanwhile Dr Love is thrilled to present this engaging episode, which coincides with the announcement made at the recent Corpus Linguistics Conference. With excitement resonating in his voice, Dr Love shared that Aston University, alongside Birmingham City University and the University of Birmingham, will co-host the upcoming Corpus Linguistics Conference in 2025. This exciting news, revealed during the conference in Lancaster, promises to gather linguists, researchers and enthusiasts in Birmingham for an event that is expected to be a milestone in the world of linguistic exploration. Don't miss out on this riveting episode, where the past, present and future of corpus linguistics converge through the lens of Sketch Engine. Tune in for an enlightening conversation with Dr Miloš Jakubíček, available here and on all major podcast platforms. Dr Robbie Love ? https://bit.ly/3Zcgo36 Dr Miloš Jakubíček ? https://bit.ly/3DHBgWF Aston Centre for Applied Linguistics ? https://bit.ly/3QKHcSF School of Social Sciences and Humanities ? https://bit.ly/3JCRAd1 Find out more about courses related to this show ? https://bit.ly/3pR705k #linguistics #corpuslinguistics #astonuniversity
Repeatedly seeing headlines of wrongdoing reduces perception of moral offense
A study recently published in Psychological Science reveals that when people repeatedly encounter headlines about corporate wrongdoing, they view the wrongdoing as less unethical and are more likely to believe the headlines are true. Social media can cause scandalous news to go viral in an instant, and the resharing of provocative headlines ensures people repeatedly encounter these scandals. To test the effects of this repetition on moral judgement, researchers at Vanderbilt Peabody College of education and human development and the London Business School sent text messages to study participants with news headlines about corporate misconduct. The study occurred over the course of 15 days as participants engaged in their daily routines. “We often think about social media and the current digital media landscape as increasing our anger and moral outrage, but in this case, repeated exposures to corporate wrongdoings actually made people slightly less outraged about the moral offense,” said Lisa Fazio, associate professor of psychology and human development. “When we repeatedly see news of the latest viral wrongdoing on social media, we often encounter it passively, at random times of the day, and while we might be distracted by other tasks. In our research, we show that even passing encounters can shape our thoughts and emotional reactions,” said Raunak Pillai, the study’s first author and a psychology doctoral student in Fazio’s Building Knowledge Lab. The researchers found that participants rated repeated headlines of wrongdoing as significantly less unethical than new headlines–a phenomenon known as the moral repetition effect–and that participants’ anger diminished when they encountered wrongdoings described in repeated headlines versus new headlines. The less anger they felt, the less unethical they judged the wrongdoing. Likewise, wrongdoings in repeated headlines verses new headlines were rated as less unusual, which also led to judging the wrongdoing as less unethical. That said, the effect size of repetition on moral judgement diminished as participants encountered more headlines; in other words, the effects were larger from the first to the second encounter as compared to the 15th to 16th encounter. As the number of repetitions increased, the effect on moral judgement became progressively smaller. Additionally, the more frequently participants viewed a headline, the truer they thought it was (known as the illusory-truth effect). After the initial views of headlines, participants’ truth ratings rose sharply and then plateaued, suggesting that the first few encounters with a headline have the most impact on peoples’ beliefs. The findings also suggest that perceptions of misconduct as true may elicit a more lenient moral judgment, but the authors say more research is needed to confirm this effect. “The more we hear about a wrongdoing, the more we may believe it—but the less we may care,” the authors write. Fazio and Pillai collaborated with Daniel Effron, Ph.D., from the London Business School on this study.
MEDIA RELEASE: CAA Announces Provincial School Safety Award, Winners
Two students who calmly helped rescue their peers and a supervisor who has ensured the safety of her patrollers for three decades are being recognized for their efforts. Isabelle Wallace, 12, and Chase Rodgers, 12, received the 2022-2023 CAA School Safety Patroller of the Year award in recognition of their quick response when the school bus they were travelling on slid into a ditch in March. Ashley Hopkins, the vice principal of Primrose Elementary School in Mulmur, Ontario nominated the pair, “they jumped right into action, making sure all students were okay and reassuring them that they were safe,” she said. Using the skills they learned through the CAA School Safety Patrol program, the two helped the bus driver evacuate the bus and escorted their fellow classmates to safety while they waited for help, said Hopkins. Stephanie Pennesi, who is winding down her 31-year teaching career at June Avenue Public School in Guelph, received the CAA School Safety Patrol Supervisor of the Year award for her passion and dedication to the role of patrol supervisor, one she has held for 29 years. Constable Sherry Pettapiece with the Guelph Police and fellow patrol supervisor Dianne Chadder nominated her. Pennesi has been recognized for her dedication before, winning the City of Guelph’s Patrol Supervisor of the Year in 2008 and 2016. “Patrol Supervisors are an integral piece of the program, and Stephanie has been an amazing role model. The kids adore her, and I know I could always count on her professionalism and amazing depth of knowledge to help administer the program at June Avenue Public School,” says Constable Pettapiece. Pennesi has been recognized for her dedication before, winning the City of Guelph’s Patrol Supervisor of the year in 2008 and 2016. “The CAA School Safety Patrol program has kept students safe in school zones since the 1920s by helping students at school crossings and on school buses,” said Teresa Di Felice, assistant vice president, CAA South Central Ontario. “Thank you to all our patrollers, teachers, schools, police, and busing consortiums partners who help make this important safety program a success,” she added. About 20,000 dedicated student volunteers participate in the CAA School Safety Patrol Program and give their time to help keep their peers safe at school crossings and on school buses in more than 900 schools across Ontario.
(WILMINGTON, Del. – June 22, 2023) For a fourth year in a row, Modern Healthcare has recognized ChristianaCare President and CEO Janice E. Nevin, M.D., MPH, as one of the nation’s 50 Most Influential Clinical Executives. The publication praised her and ChristianaCare for the innovative work being done to extend the reach of the health system via new offerings, including Hospital Care at Home, ChristianaCare Business Health Solutions and Virtual Primary Care. “Dr. Nevin has a bold, courageous and clear-eyed vision for the future of health care regionally and nationally,” said Nicholas Marsini, chair of the Board of Directors of ChristianaCare. “In service of our system’s vision of creating health together so that every person can flourish, she has committed ChristianaCare to transforming care delivery by aspiring to keep people healthy at home, radically simplify access and much more.” Dr. Nevin has led ChristianaCare since 2014. Under her leadership the health system has experienced substantial growth and maintained a high level of quality and safe care. In addition to numerous other accolades, Healthgrades has continually recognized ChristianaCare as one of America’s Top 50 Hospitals, and Forbes has repeatedly called ChristianaCare one of the country’s best health systems to work for. Modern Healthcare’s annual list of the most influential clinical executives honors currently or previously licensed clinicians in executive roles who are deemed by their peers and the senior editors of Modern Healthcare to be paving the way to better health through their executive responsibility, leadership qualities, innovation, community service and achievements inside and outside of their respective organizations. “These executives are broadening access to care through expansion and embracing digital tools to make their operations more efficient and their patients more connected,” said Mary Ellen Podmolik, editor-in-chief of Modern Healthcare. “They also are tackling workforce challenges by developing strategies to attract newcomers to the field. The complete list is included Modern Healthcare’s June 19 issue with awardee profiles available at www.modernhealthcare.com/50mostinfluential. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 5th best health system to work for in the United States and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by HealthGrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care. About Modern Healthcare Modern Healthcare is the most trusted business news and information brand in the healthcare industry. Modern Healthcare empowers healthcare leaders and influencers to make timely and informed business decisions. To learn more or subscribe, go to www.modernhealthcare.com/subscriptions.
ChristianaCare ranked as 81st best hospital in the United States and the only health system in Delaware to make the list For the fifth consecutive year, ChristianaCare has earned a spot in Newsweek’s exclusive list of the World’s Best Hospitals – United States, recognized for consistently being at the forefront in care, research and innovation. “Receiving this honor year after year is a testament to the work ChristianaCare caregivers do each day to create health together so that every person can flourish,” said ChristianaCare President & CEO Janice E. Nevin, M.D., MPH. “At its core our mission is a simple, yet profound, one. We take care of people. And I am so proud of everyone in this organization for what five-straight years of being called one of the World’s Best Hospitals says about the exceptional quality of the care we provide.” Headquartered in Wilmington, Del., ChristianaCare ranked 81st in the United States in the annual list that ranks 2,300 hospitals in 28 countries. “ChristianaCare has gained a global reputation thanks to our unwavering focus to provide expert, high-quality care,” said Kert Anzilotti, M.D., MBA, chief medical officer at ChristianaCare. “This award belongs to all our caregivers, who continuously seek new knowledge, are true to their word and are committed to delivering exceptional care to every patient we serve.” Compiled by Newsweek and the global data firm Statista, the lists are based on the following data sources: Recommendations from tens of thousands of doctors, health care professionals and managers across the world. The survey asked participants to recommend hospitals in their own country as well as in other countries. The survey did not permit recommendations of the health professional’s own hospital. Patient surveys originating from publicly available data that included areas such as their general satisfaction with the hospital and their satisfaction with their medical care. Hospital quality metrics such as data on the quality of care for specific treatments, data on hygiene measures and patient safety, and data on clinician-patient ratios. The Patient Reported Outcome Measures (PROM) surveys, which are standardized, validated questionnaires completed by patients to measure their well-being and quality of life. The recognition by Newsweek echoes other quality recognitions that ChristianaCare has received during the past 12 months: For the third consecutive year, Healthgrades named ChristianaCare one of America’s 50 Best Hospitals for 2023. Healthgrades also ranked ChristianaCare as one of America’s 50 Best Hospitals for five service lines: cardiac care, coronary intervention, joint replacement, spine surgery and gastrointestinal surgery. For the seventh consecutive year, the College of Healthcare Information Management Executives named ChristianaCare a Most Wired Health Care Technology Leader. U.S. News & World Report rated ChristianaCare as the No. 42 hospital in the nation for obstetrics and gynecology and a High Performing Hospital for Maternity. U.S. News & World Report also rated ChristianaCare as high-performing in orthopedics. For the second consecutive year, Forbes ranked ChristianaCare as one of the Best Employers for Diversity and Inclusion in the United States. The Human Rights Campaign Foundation gave ChristianaCare’s Christiana Hospital and Wilmington Hospital the top score in the Human Rights Campaign Foundation’s most recent Healthcare Equality Index.
Solving sargassum: Florida Tech researchers exploring ways to make seaweed useful
Sargassum, a type of large brown seaweed, has been in the news lately, with a massive blob that’s visible from space and threatening ocean life. University research funded by the U.S. Environmental Protection Agency could address the issue, while also helping solve another problem in our water. Toufiq Reza, an assistant professor of chemical engineering in the Department of Biomedical and Chemical Engineering and Sciences, along with research students Cadianne Chambers, Swarna Saha, Savannah Grimes and Josh Calhoun, were part of the research paper, “Physical and morphological alteration of Sargassum‐derived ultraporous superactivated hydrochar with remarkable cationic dye adsorption.” The paper was published in the May edition of Springer Nature’s Biomass Conversion and Biorefinery journal. The paper is part of a three-year, nearly $400,000 EPA grant to examine different uses of sargassum. It explains that the team can produce biochar from sargassum that can filter water. Though the team has tested model dye in this paper, they plan to extend their research for other applications including harmful algal bloom remediation and nutrient recovery in the future. While sargassum has been around for centuries (Christopher Columbus is credited with the first written account after he encountered it in 1492), and you’ve probably seen bits of brownish seaweed on the beach – it sometimes smells like rotten eggs – the quantities in the ocean and washing up on shores are a more recent phenomenon. There are multiple reasons behind the increased amount of sargassum, including global warming that intensifies sargassum production and nutrient runoff making its way to ocean water and overfertilizing the seaweed growth. More sargassum is expected to show up on Florida shores in the future, inspiring the team to explore more positive uses of the abundant seaweed. “In the next couple of years, we’ll be seeing much more sargassum coming into our way. It’s not a common practice to utilize sargassum,” Reza said. “We go to a beach and then we see a little bit of sargassum just dried out. That doesn’t bother us that much, but when it started to come as a foot-tall sargassum wave, that’s where it gets more alarming.” Sargassum in the lab is labor intensive. Because it contains salt from the ocean, it is washed with tap water first, then put in a freezer for preservation. Next, it goes through hydrothermal carbonization, a thermochemical process that uses heat and pressure to convert biomass and organic waste (such as the sargassum being used) into solid hydrochar. Lastly, the solid char goes through pyrolysis, where it is heated in a high-temperature, oxygen-free chamber into a biochar that is used to filter water. For Swarna Saha, a first-year doctoral student, her goal as a researcher is to identify an environmental problem and come up with a sustainable solution. Having grown up in Bangladesh around textile factories that generate dyes that pollute the surface water, she was inspired to work on solutions that improved water quality with biochar. “I came in the project when we were experimenting on dye adsorption and saw how a tiny amount of biochar changes the color of the water,” she said. “For me, seeing the results made me the happiest. When we saw that our biochar is effective, that is the biggest achievement for me. That made me happy.” Cadianne Chambers, a second-year doctoral researcher, was motivated by her home country of Jamaica and its massive issues with sargassum. Chambers has heard accounts of fishermen unable to go out to sea because of the sargassum buildup. A popular destination for summer vacation, Jamaica is facing serious environmental and economic problems with waves of sargassum. “A team in Jamaica saw that article and they reached out to us, and they’re trying to cultivate sargassum. They want us to teach them how to make export-quality hydrochar and biochar, which could help solve their environmental problem and generate revenues,” Chambers said. “So, everything is just connecting nicely and I’m hoping to continue our collaboration with them. If it’s something that I can go home and put my PhD research to work and help the community, that would be really satisfying.” Looking to know more about sargassum and the ground-breaking research taking place at Florida Tech? Then let us help with your coverage and questions. Toufiq Reza is an assistant professor in the biomedical and chemical engineering and sciences department at Florida Tech. He's available to speak with media about this topic - simply click on his icon now to arrange an interview today.
If you’re looking for comment on this week’s announcement about government’s proposed £50bn investment in creative industries we have a design expert available. Dr Tim Whitehead is associate dean and senior lecturer, engineering and technology, Aston University. He believes that although the Tory's promise spending for the creative industries they need to invest in education first. His full response is attached and below: “This week the government announced a plan to boost the creative industries by £50bn by 2030 and invest £77m in funding for the sector. “This news is fantastic and long overdue. The UK design economy contributes £97.4bn GVA and for every £1 invested in design we see a return of £4 to the wider economy. “The creative sector is a major British export with film, TV, music being some of the biggest exports. However, we also have physical products; If you’ve ever used an iPhone, a Dyson or ridden on a London double decker bus then you’ve used world class British design. “The funding is welcome, however we really need investment in our schools to teach creativity and align this with recent announcements in maths education. “The majority of our most successful designers / creative engineers started with Design and Technology at school. “Between academic years 2009-10 and 2021-22, the proportion of pupils taking Design and Technology GCSEs fell from around 42% to 27% in all schools in England. With only a minor increase in pupils taking Art and Design GCSE which increased from 27% to 29% over the same period. “There is a big gap here, and we really need to ensure that children have access to a creative education as school. “By embedding creativity into the next generation it will help foster new creative engineers data scientists etc. and the next Dyson.” Dr Tim Whitehead, associate dean and senior lecturer, engineering and technology, Aston University For inquiries contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk
ChristianaCare Earns IABC Gold Quill Award for Innovation in Media Relations
ExpertFile-powered “Our Experts” site wins top international industry award for program that helps journalists reach health experts – fast ChristianaCare, with its collaborative partner ExpertFile, has been recognized with a 2023 Gold Quill Award from the International Association of Business Communicators (IABC) for its “Our Experts” media database. Designed to easily and quickly connect journalists to subject-matter experts, this online resource has been recognized with the top prize — “Award of Excellence” in the Communications Management, Media Relations category. “Good communication is foundational to our mission of serving as expert, caring partners in the health of our neighbors,” said Karen Browne, vice president of marketing and communications at ChristianaCare. “Through the development of our online database as a resource for journalists, we are making our experts more accessible to provide timely, accurate health information to the diverse communities we serve.” The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. The IABC Gold Quill Awards showcase business communication excellence and are among the most prestigious awards programs in the communications industry. Each entry is scored independently by evaluators who judge the award submission on criteria that include stakeholder analysis, strategic and tactical planning, quality of execution and measurable results. “It’s impressive to see how ChristianaCare has reimagined how it can more proactively serve the community by being more approachable to journalists,” said Peter Evans, co-founder and CEO of ExpertFile. “We’re excited to share this prestigious industry award with them.” ChristianaCare’s innovation was driven out of a desire to improve the reach, impact and efficiency of its media relations efforts — amid rapidly increasing demand — without the need to add more resources. In just two years, ChristianaCare’s “Our Experts” media database has received more than 20,000 online visits and helped to generate more than 200 news stories. Powered by the ExpertFile software platform, the ChristianaCare “Our Experts” site provides a digital media toolkit with advanced search and digital content features to help journalists discover experts and access resources that make it easier for them to complete stories and meet their deadlines. Nearly 140 ChristianaCare experts are featured in the database today, and that figure continues to grow. On the heels of the success of “Our Experts,” ChristianaCare is planning to launch later this year a new Speakers Bureau that will leverage the ExpertFile technology to strengthen and support local community engagement. “As a nonprofit health care organization, ChristianaCare makes it a priority to ensure we’re using our resources wisely and effectively,” said Shane Hoffman, communications director. “By using technology to streamline processes and make it easier to connect our experts to the media and community organizations who need their expertise, we’re working smarter — not harder — in service of our mission.”