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Is the housing bubble about to burst? Ask our expert about the state and stability of the market
With interest rates on the rise, inflation increasing and home prices out of reach for many, Americans are worried about their financial future. Media now covering the U.S. housing market are seeing signs that the bubble might be ready to burst. With a potential recession looming, some people are looking back to the last housing collapse with trepidation. But economists note that the ingredients causing the 2008 global financial crisis aren't there this time. This is an important issue, and one that will impact millions of Americans. If you’re a reporter interested in covering this topic, let the experts at Florida Atlantic University help with your coverage and questions. Ken H. Johnson, Ph.D., an economist and associate dean in FAU’s College of Business, is available to speak to the media. Simply click on his icon to arrange an interview and time.
Experts in the Media: How to keep loyal customers in post-pandemic world
The COVID-19 pandemic forced many firms to revisit how they look after loyal customers. Enforced border restrictions impacting many countries meant millions of people have been unable to redeem points or enjoy the privileges associated with customer loyalty programs. But with the world opening back up two years later - how those loyalty programs need to adapt has become a hot topic for journalists covering business and travel. Recently, the work of Hyunju Shin, Ph.D., associate professor of marketing at Georgia Southern University, was featured in Mirage, an article that detailed how big players like Singapore Airlines and Marriot managed to keep key customers still incentivized and loyal even though they were stuck at home. If you're a reporter looking to know more - then let us help. Hyunju Shin, Ph.D, is available to speak with media - simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
For two years during the COVID-19 pandemic, U.S. public schools have been able to provide free meals for all students, including to-go meals in the summer. But on June 30, 2022, the federal waivers that expanded the school lunch program will expire. In a recent Q&A published by The Conversation, Marlene Schwartz, a professor of Human Development and Family Sciences at the University of Connecticut and the director of the Rudd Center for Food Policy & Health, discusses how these changes will affect children and families and how food pantries can help: What are the effects of making school meals free for all students? The findings are pretty clear that when students have universal free meals, participation in school meals programs goes up, so more children eat them. And research shows that the meals that are provided through the school meal program are of higher nutritional quality than the meals that children bring from home or get from other places. Some studies have found that when you provide universal free meals, you have improvements in academic performance, particularly for students who are at higher risk. There is also evidence in some studies that universal free school meals help improve family food insecurity rates. When a family knows that their child can get breakfast and lunch every day at school, it really allows them to save their food budget to purchase other foods for the house. And that helps them be more food-secure. What is the role of food banks and pantries in shaping the diet and health of vulnerable children and families? Within the charitable food system, there’s been a real shift in thinking that has been a change from giving away as many pounds of food as possible to really looking at the nutritional quality of those pounds. That’s thanks in part to Feeding America, which is a national network of food banks, and Partnership for a Healthier America, which is part of Michelle Obama’s Let’s Move initiative. Both of them are working with food banks around the country to really help them track the nutritional quality of their food and set goals for themselves in terms of maximizing the most nutritious foods they are able to distribute. Dr. Schwartz is an expert on school wellness and nutrition programs and food insecurity. She's available to speak with media - simply click on her icon now to arrange a time today.
MEDIA RELEASE: Hamilton's Barton Street East voted Ontario's Worst Road
The votes are in and the CAA Worst Road for 2022 is Barton Street East in Hamilton. After making its debut on the provincial top 10 list in 2019, Barton Street East has ranked fifth place (2019), third place (2021) and climbed to first place this year due to potholes and severe alligator cracking in the pavement. It has also taken the top spot as Hamilton’s worst road for the third year in a row. Taking the second and third place spots are Eglinton Avenue West in Toronto and Barker Street in Prince Edward County. “We know the campaign works. People vote in the annual CAA Worst Roads Campaign because it gives Ontarians a platform to continue putting pressure on various levels of government to understand what roads they believe are in urgent need of repair,” says Teresa Di Felice, assistant vice president, government and community relations, CAA SCO. “The campaign has been able to demonstrate that decision-makers are paying attention to the results, which has prompted municipal officials to move up infrastructure projects in their communities.” This year, four out of 10 of the province’s Worst Roads are in Toronto. They are, Eglinton Avenue West, Eglinton Avenue East, Lake Shore Boulevard East and Finch Avenue West. This is double the number of roads in Toronto that appeared on provincial list compared to last year. In 2021, Victoria Road in Prince Edward County made its debut on the provincial top 10 list and this year, it has completely dropped off the list. Other roads that have come off the provincial top 10 list include: Hunt Club Road and Innes Road in Ottawa and Algonquin Boulevard West in Timmins. "These campaign success stories are because governments are prioritizing infrastructure through multi-year capital investments," added Di Felice. “The results this year show us that Ontarians are relentless in using the campaign to advocate for roads they believe are in urgent need of repair, which is why we have seen Barton Street bubble up to the top spot and roads like Eglinton Avenue continue to garner attention." In Ontario, 182 municipalities had roads in their communities nominated. Drivers accounted for the majority of the votes being cast, with cyclists and pedestrians accounting for about a quarter of the votes. Voters shared their primary reasons for selecting a road, with 80 per cent citing potholes, followed by poor road maintenance (71 per cent) and no or poor cycling infrastructure (29 per cent). Ontario's top 10 list is verified by the Ontario Road Builders' Association (ORBA). “This year’s Worst Roads campaign once again solidified the fact that although much work has been done across the province to maintain and repair Ontario’s roads, greater investment is needed to tackle the staggering municipal infrastructure deficit in Ontario,” says Bryan Hocking, CEO, ORBA. “Building and maintaining infrastructure is a critical part of Ontario’s long-term economic plan, and even more important to our economic recovery from the COVID-19 pandemic. We must begin to build the necessary infrastructure today so we can be ready to meet the challenges of tomorrow.” Ontario's Top 10 Worst Roads for 2022 1. Barton Street East, Hamilton 2. Eglinton Avenue West, Toronto 3. Barker Street, Prince Edward County 4. County Road 49, Prince Edward County 5. Carling Avenue, Ottawa 6. Eglinton Avenue East, Toronto 7. Lake Shore Boulevard East, Toronto 8. Finch Avenue West, Toronto 9. Bronson Avenue, Ottawa 10. Queen Street, Kingston Worst Roads by Region • Central— Laclie Street, Orillia • Eastern— Barker Street, Prince Edward County • Halton-Peel-York-Durham— Hurontario Street, Mississauga • Niagara— Ontario Street, St. Catharines • North— Algonquin Boulevard East, Timmins • Southwest— Plank Road, Sarnia • Western— Speedvale Avenue West, Guelph • Ottawa— Carling Avenue, Ottawa The CAA Worst Roads campaign is a platform for Ontarians to make roads safer by helping municipal and provincial governments understand what roadway improvements are important to citizens and where they need to be made. Votes submitted to the CAA Worst Roads campaign are compiled and released as an annual provincial top 10 list along with a series on regional lists, all designed to spark a dialogue with governments and to help pave the way for safer roads across Ontario. For the full list of the 2022 Worst Roads, please visit www.caasco.com/worstroads
Covering the music beat? Then tune in and get in touch with our resident hip-hop expert
Augusta University Professor Adam Diehl is an expert in hip-hop culture, lyrical analysis, rap as a form of literature and specifically, the works of Kendrick Lamar. Diehl gives an update on what's new in hip-hop and of course, answers questions about Lamar and his highly anticipated new album. How has the hip-hop music scene changed over the last 5 years? The hip-hop music scene has changed faster than any other genre the last five years. Whereas country still uses radio play and music videos to gauge success (along with album sales and streaming numbers) and rock uses touring to supplement and offset recording costs, pop and hip-hop have a great advantage in that they can raise people to stardom almost overnight. In fact, several of the biggest pop stars like Billie Eilish and Post Malone made their rapid ascents through the same channel many of the top hip-hop stars did: Soundcloud. Because this platform allowed new artists the chance to put their music alongside heavyweights, it democratized the listening process. What sent Soundcloud soaring? To put it succinctly, Soundcloud was the great reset of the hip-hop world. But when COVID hit and musicians couldn't tour for upwards of two years, the hip-hop community soared past country and rock (which they were already outselling pre-pandemic) because they didn't base their profit model on touring. Even pop stars were at a disadvantage, because the TV appearances and interviews they used to promote their new releases were few and far between for at least a year, and virtual events just couldn't replicate award show appearances and performances. Hip-hop, meanwhile, continued to be "Black America's CNN" and reported on the protests and outrage following the high-profile deaths of George Floyd and Breonna Taylor. The resurgence of Black Lives Matter brought mainstream media and cultural attention to the Black community, and as such the importance of hip-hop grew, just as it did in the wake of the Rodney King verdict and the deaths of Trayvon Martin, Michael Brown and Eric Garner. How has the economy of music changed? Most people under 20 don't own any CDs. What money these kids don't spend on music can now go to a modern cultural institution: the music festival. Increasingly, cities are hosting these previously camping-required concerts, which has been a particular advantage for hip-hop artists, who don't need roadies or sometimes even other people on stage. All they need is a setlist with six to 10 catchy songs, an entrancing light show, a DJ/engineer and a strong stage presence, and they can captivate the audience as easily as some of the all-time greats of any genre. Going forward, the music industry is going to be about return on investment. Instead of developing artists over a five-year period and then letting them blossom for two to three decades, they are looking for someone to explode in popularity instantly, stay in the spotlight and public consciousness consistently for three to five years, and then maybe stick around. TikTok is, in many ways, analogous to this career arc: the videos are short, the makers are -- to some extent -- largely forgettable, and the popularity relies heavily on a "hook." It's no surprise that hip-hop has been the most adopted genre by TikTokers: the genre has been more effective than any other in terms of codifying "catch phrases." And that's what TikTok is going for: something to hook viewers into watching more. Did the Super Bowl appearance by hip-hop artists take the genre to a whole new level as far as mainstream music? If the Super Bowl halftime show in 2022 did anything, it showed that rap and hip-hop are now as household friendly as rock, country and pop. Perhaps because so many best-selling rock acts had already played the halftime show, and perhaps because the pop acts of recent years had failed to maintain the public's attention, the 2022 halftime show featured one of hip-hop's founding fathers: Dr. Dre. His menagerie of artists' careers stretched over 30 years, and the time constraints of the show made hip-hop the ideal soundtrack. In a 13-minute set, six performers all got their moment in the California sun, and the mega-mix model so often used in clubs was perfect to segue from artist to artist. What 30 to 35 years ago was "Parental Advisory" is now the music that parents listen to. The target demo of the Super Bowl would've thought someone like Simon & Garfunkel or The Eagles much more risky picks than Dr. Dre & Co., even if their music was more family-friendly. Many casual music fans thought Kendrick Lamar was the head-scratcher because of his shorter tenure in the spotlight, but the younger generations watching were much more interested in what Kendrick did than "old heads" like Snoop Dogg and Mary J. Blige. Was this new album by Kendrick Lamar overdue? The new Kendrick Lamar album comes right on time: it is the definitive COVID album. If he had released in spring/summer 2020 when he originally intended (i.e. if the early March 2020 pgLang rollout was foreshadowing his record release), this would be a substantially different work of art. Instead, the project voices what so many people have endured in the pandemic: domestic turmoil. The tracks cover a vast array of topics -- from vaccinations to transgenderism to cancel culture -- but the unifying theme is therapy. As much emphasis as physical health got over the past two years, the pandemic was arguably just as bad if not worse for people's mental health. Accordingly, this album goes into dark valleys in Kendrick's and his family's trials and traumas: child abuse, sex addiction, separation/divorce, deaths, etc. In the two years that society has been persevering through the pandemic, countless marriages and millions of lives have been shaken to their cores. Listening to this double-album adds another tremor to our already-jostled souls. Tracks like "We Cry Together" capture the rapid-fire romantic arguments that can quickly escalate from disappointment to suicidal ideation, and "United in Grief" recreates the sense of a panic attack with its intensifying lyric delivery and drumbeats. Anxiety and depression are the recurring moods of this album, and the track list ranges in sonic textures -- from Lamar's tried-and-true vintage gangsta rap beats to the utterly unpredictable piano flourishes that come straight from a spoken word poetry reading -- to reflect the all-too-familiar combination of monotony and chaos that the world has undergone for the last two years. It is unforgettable -- just like COVID-19 -- but also, perhaps, something we'd rather not relive. Why do some consider Lamar the most influential rapper of our generation? Kendrick Lamar only has two real rivals for most influential rapper of the generation: Kanye West and Drake. Although Kanye is 10 years older, his career overlaps to a large degree with Kendrick's. Kanye's influence certainly comes more in the production of songs than in lyrical delivery, but his subject matter has been very contagious. Kendrick's mentioning of a Birkin bag in "N95" would never have happened if not for Kanye's lyrical (and career) forays into high fashion. Drake, on the other hand, is probably the rapper most influenced by Kanye...who went on to influence the most artists. Without Drake, many rappers wouldn't have had the blueprint for being singers as well as MCs. What Kendrick brings to the conversation is, in a way, more elusive; however, he without a doubt has raised the bar for lyrical delivery and flow, such that rappers have a better chance at success if they are comically basic than if they are merely competent. It's as if Kendrick took Eminem's velocity and used it to speak on bigger picture issues. Kendrick has also proven to be a fashion-forward rapper, collaborating with Reebok, Nike and Converse over the last few years. His influence might be most prominent in the "realness" of his lyrics: without Kendrick's "everyday life music," the emergence and popularization of "Soundcloud rap" might have been significantly limited. Instead, he uses Kodak Black -- one of the most successful of all Soundcloud-era rappers -- on Mr. Morale & the Big Steppers. If Kendrick isn't the most influential rapper of his generation, it's because his ambition and execution have placed him with the all-time greats, and oftentimes that puts artists at odds with their contemporaries. In 100 years, people won't remember some big acts because popularity wears off, but they will still celebrate Kendrick because his work is excellent. Looking to know more? Hit up Adam Diehl today -- simply click on his icon now to arrange an interview.
Sustainable consumption in the age of CO2
Experts like NJIT’s Maurie Cohen are looking beyond electric cars and alternative sources of energy to combat the rapid rise of carbon dioxide emissions. Their approach is more fundamental and societal, touching everything from the size of our homes to where we work and what we buy. The global pandemic sparked new ways of living and working, bringing previously niche approaches into the mainstream, including: Working from home Tiny houses Local swap meets Live nomadically, work digitally Cohen, co-founder of the international Sustainable Consumption Research and Action Initiative and author of “The Future of Consumer Society,” is no newcomer to such ideas. He has studied sustainable consumption and its relationship to environmental policy for 20+ years, bringing a long-term perspective to addressing the carbon crisis. As seen in stories from Fortune, Fast Company, Vice and Yahoo News, Cohen can speak cogently about the implications of behavioral trends such as Facebook “no buy” groups, digital nomads and the shift toward working from home. To reach Cohen, simply click on the button below.
Aston University cyber expert to appear at FinTech event in Birmingham
'FinTech Secured – Next Generation' will showcase the work of leading stakeholders in the research and development of financial technology (FinTech) and security Professor Vladlena Benson will offer insight on illicit money flows and trends in Financial Security Registrations are now open for the event on 7 June 2022 at The Compound, Birmingham. The director of the Cyber Security Innovation (CSI) Centre at Aston University is set to appear at a networking event around financial technology (FinTech). Following the success of their first flagship event of 2022 ‘Secure by Design, Advanced Manufacturing’, Midlands Cyber will launch 'FinTech Secured – Next Generation' on the 7 June 2022. The event will be the first face to face event after the pandemic in Birmingham, bringing together thought leaders and service applications specialists for an evening of industry networking. Professor Vladlena Benson, who also serves on the EU’s Agency for Cybersecurity (ENISA) task force defining the Cybersecurity Skills Framework at the European level, will be joined by contacts from within the cryptocurrency sector and offer insight on illicit money flows and trends in financial security. The event will also showcase the work of leading stakeholders in the research and development of FinTech and financial security. FinTech’s academic innovators, CEOs and company founders, entrepreneurs, contractors, investors and policymakers are encouraged to register now to discuss, participate, network and put their questions to our panel of industry experts. Professor Vladlena Benson, an industry-recognised expert in cybersecurity risk management and director of CSI Centre at Aston Business School, said: “Financial services are core to the UK economy and continue to be a common target for cyber criminals. Challenges to the insurance sector and cyber crime prosecution when crypto assets are involved are emerging and at the CSI we are working to provide forensic and data integrity solutions which help secure the FinTech sector.” User of contactless Europay, Mastercard, and Visa (EMV) may be interested in the insights of Tom Chothia, reader in cyber security at the University of Birmingham, on how the vulnerabilities of Apple Pay and Visa could enable hackers to ’Take £1000 from a locked iPhone’. Registrations are now open to join the cluster at 18:00 hrs on the 7 June 2022 at The Compound, Birmingham.
ChristianaCare is the first health system in the Philadelphia region piloting an innovative tool called Moxi, a collaborative robot — or “cobot”— that can assist in the hospital by making deliveries and performing other non-clinical tasks so that nurses and other clinical staff can spend more time focused on what they do best—caring for patients. With a landmark $1.5 million grant from the American Nurses Foundation, ChristianaCare will deploy a total of five Moxi cobots at Christiana Hospital. It is the largest single grant in the history of Nursing at ChristianaCare. Research published in the Journal of Nursing Management shows that nurses spend a significant amount of time — up to 33% of their shifts — on time-consuming but simple tasks such as dropping off lab specimens, collecting supplies or picking up medications from the pharmacy. By taking over these time-consuming but simple tasks, Moxi enables nurses to focus on patient care, where their skills are most needed. “Nurses need the time and space to deliver care and patient education at the top of their license,” said Ric Cuming, Ed.D., MSN, RN, NEA-BC, FAAN, chief nurse executive and president, ChristianaCare HomeHealth. “Moxi will be doing those hunting and gathering tasks such as getting equipment and supplies, which nurses are doing today but don’t need to be doing.” Cobots are designed to share workspace and interact directly with people. In ChristianaCare’s initiative, the Moxi cobots will be integrated with the Cerner Corporation electronic health record (EHR) platform and use artificial intelligence to proactively identify when nurses will need equipment, supplies, medications and lab tests. The Moxi cobots will be deployed to 11 inpatient units, partnering with more than 400 nurses. The American Nurses Foundation grant will enable ChristianaCare to evaluate the impact of cobots on nursing practice with the goal of scaling the technology if successful. “Moxi is not a replacement for a nurse or nursing position — or any position,” Cuming said. “It is an additional resource for nurses and their teams. “With robotic technology, we are using resources wisely and effectively, creating more efficient workflows, reducing repetitive tasks and freeing up nurses’ time for the complex clinical work that they excel at doing.” Reimagining Nursing ChristianaCare is one of 10 grant recipients from the American Nurses Foundation Reimagining Nursing (RN) Initiative. “We are proud that the American Nurses Foundation has the confidence in bold nurse-led ideas that will lead to large-scale, replicable change,” said Katherine Collard, MS, RN-BC, chief nursing informatics officer at ChristianaCare. “This grant will support nurses at ChristianaCare and our nursing colleagues across the nation in realizing their full potential, giving them the tools, resources and power to improve health care now and in the future.” With the American Nurses Foundation grant, ChristianaCare will conduct research on driving nursing outcomes through robotics. “We have a transformative opportunity to generate new knowledge and to move the science forward around robotics in nursing and in health care,” said Susan Birkhoff, Ph.D., RN, nurse scientist at ChristianaCare. “Through research, we will study Moxi’s impact to nursing caregivers that will have broad implications for nursing practice, workforce and education,” she said. ChristianaCare began exploring the potential of robotics to support Nursing with two Moxi cobots acquired in February, funded through the generosity of donors including Good Samaritan, Inc. and E.J. “Woody” Rice. With the grant, said Birkhoff, ChristianaCare will take Moxi to the next “bold frontier,” adding three more cobots with the goal of automating and optimizing nurses’ workflow without interrupting care. With five total cobots, ChristianaCare will be home to the largest number of Moxi robots in health care. The Little Bot That Can Before Moxi can become fully part of the care team, it must learn to navigate the hospital and respond to the nurses’ needs. Using artificial intelligence, Moxi is mapping out Christiana Hospital through sensors and other machine-learning technology so that the cobots can ultimately navigate and work autonomously. “When the Moxi cobots are fully integrated, we anticipate that they will complete up to 200 delivery tasks a day,” Collard said. “By making point-to-point deliveries, Moxi can save nurses hours of time and thousands of steps.” Designed to be compatible with the busy environments of hospitals, Moxi’s features include: Social intelligence: Moxi won’t bump into people or objects in hallways, waves when it sees someone new and happily poses for selfies. Mobile manipulation: Moxi can learn to use its robotic arm to operate existing automatic doors and elevator panels. Human-guided learning: The more Moxi is used, the more Moxi learns and adapts to the environment and specific ways of doing things. Friendly and safe design: With heart-shaped eyes and a friendly appearance, Moxi is designed to navigate safely and get the job done so nurses can focus on patient care. “What Moxi is doing in health systems like ChristianaCare is really transforming the way we think about health care and allowing staff to focus on the people in the hospital as opposed to the tasks,” said Dr. Andrea Thomaz, CEO and co-founder of Diligent Robotics, which created Moxi. “Robots are not something way in the future. Our robots work side-by-side with humans to ease the stress and workload of one of the most demanding jobs in society, nursing. The partnership between Diligent and ChristianaCare shows that the future is now.” Hospital Helper Directly from the Cerner EHR, Moxi will be able to anticipate clinician and patient needs and perform tasks without human involvement. Examples could include: Delivering items to patients based on nurses’ order requests. Making rounds across units to deliver lab samples on collections completed in the electronic health record. Making just-in-time deliveries of pharmaceuticals not stocked on the floor. Prioritizing tasks based on the nursing workload in a unit, so that the busiest nurses will get help first. “Connecting Moxi to the existing technology that clinicians use on a daily basis is key to making it easier to anticipate needs so clinicians can spend more time on patient care,” says Eva Karp, DHA, MBA, RN-BC, senior vice president, chief clinical and patient safety, Cerner. “Moxi could make a real difference in a nurse’s day — alleviating burnout and staffing shortages, which have become especially prevalent since the pandemic.” Incorporating the electronic health record into Moxi is part of the study funded by the American Nurses Foundation. “It’s absolutely in the best interest of our patients that Moxi can work alongside nurses so we can spend more time working directly with our patients to do what we do best,” said Pam Owen, MSN, RN-BC, nurse manager on 7E, one of the pilot units. “And Moxi brings a smile to people’s faces.” Fast Facts About Moxi Works in 22-hour shifts. Needs only two hours of charging time. Weighs about 300 pounds. Can carry a total weight of 70 pounds. Gender-neutral. Pronouns are “it” for a single Moxi cobot and “they” for more than one. Named one of America’s Greatest Disruptors in 2021 by Newsweek and one of the Best Inventions of 2019 by Time Magazine. About ChristianaCare Headquartered in Wilmington, Delaware, ChristianaCare is one of the country’s most dynamic health care organizations, centered on improving health outcomes, making high-quality care more accessible and lowering health care costs. ChristianaCare includes an extensive network of primary care and outpatient services, home health care, urgent care centers, three hospitals (1,299 beds), a freestanding emergency department, a Level I trauma center and a Level III neonatal intensive care unit, a comprehensive stroke center and regional centers of excellence in heart and vascular care, cancer care and women’s health. It also includes the pioneering Gene Editing Institute. ChristianaCare is nationally recognized as a great place to work, rated by Forbes as the 2nd best health system for diversity and inclusion, and the 29th best health system to work for in the United States, and by IDG Computerworld as one of the nation’s Best Places to Work in IT. ChristianaCare is rated by Healthgrades as one of America’s 50 Best Hospitals and continually ranked among the nation’s best by U.S. News & World Report, Newsweek and other national quality ratings. ChristianaCare is a nonprofit teaching health system with more than 260 residents and fellows. With its groundbreaking Center for Virtual Health and a focus on population health and value-based care, ChristianaCare is shaping the future of health care.
Aston University helps celebrate Apprenticeship Levy Transfer scheme success
• Celebration to recognise 2,500 apprentices who started work across the region • Aston University worked with the WMCA to increase the number of apprenticeships that SMEs can offer by using levy transfer to help fund apprentices • Levy scheme benefitted nearly 800 local SMEs who have been able to take on apprentices thanks to the funding. Staff from the Aston University degree apprenticeship team attended a celebratory event hosted by West Midlands Combined Authority on 11 May to recognise how a pioneering funding scheme has helped nearly 2,500 apprentices start work within businesses across the region. The Apprenticeship Levy Transfer Scheme, which was set up by the WMCA three years ago, covers small and medium-sized enterprises’ (SMEs) training and assessment costs of taking on an apprentice. It uses money pledged by big business from their own unspent Apprenticeship Levy – a Government charge on all employers with a payroll of over £3 million to pay for apprenticeship training. This unspent money would normally go back to Government but under the initiative it is transferred via partnership with the WMCA to fund apprenticeships at smaller local firms. At the event, which was hosted at The Eastside Rooms in Birmingham and attended by levy transfer employer partners, apprentices and businesses from across the West Midlands, attendees had the chance to hear from SME employers and apprentices about how they have benefited from levy transfer. Over the past three years, the levy scheme has funded apprenticeship training for close to 800 local SMEs and nearly 2500 learners, keeping levy money within the region to help local businesses grow and upskill their staff. Degree apprenticeship development manager, Sheila Rattu, from Aston University, said: “Aston University has always supported its SME community and this has been another great way for us to celebrate our non-levy employers and champion a more diverse set of learners whether through Aston University pledging its own surplus funds or utilising the scheme for our own apprentices.” Aston University has worked with the WMCA to increase the number of apprenticeships that SMEs can offer by using levy transfer to help fund apprentices. This has resulted in securing £381,355 for local businesses. The impact from Aston University’s £200,000 levy pledge has also led to: • 23 apprentices having their training and assessments costs covered • 11 local businesses benefitting from our apprenticeship levy donation • increased job opportunities and a boost in skills and productivity across the region. The WMCA set up the Apprenticeship Levy Transfer Scheme to cover 100% of the training and assessment costs of apprentices at SMEs in the West Midlands, using the unspent levy pledged by big employers. During the celebration event David Gaughan, head of employer services at WMCA, shared the current economic situation in the West Midlands highlighting that employment rates are up to a record high, and unemployment rates have returned to pre-pandemic levels. Mayor of West Midlands, Andy Street, also attended the event to celebrate and highlight the commitment for Levy Transfer investment within the West Midlands. Qualification level in West Midlands remains below national average, however apprenticeships actively act as a bridge to support residents with skills and generate a skilled workforce ready for growth. Andy Street, Mayor of the West Midlands and chair of the WMCA, said: “The Apprenticeship Levy Transfer Scheme has been a resounding success for our region – improving skills, providing jobs, and changing lives. I’m pleased therefore we have been able to take a moment to celebrate what we have achieved around apprenticeships in the West Midlands. “Linking up our local talent with the plentiful opportunities on offer in industry is central to my 100k jobs plan as we bounce back from Covid. We must provide routes into high-quality well-paid employment so that the young people in our region have prospects ahead to excite them and keep them and their families here in the years ahead.” The transfer deal agreed with the Government in 2018 was the first of its kind in the country helping to boost skills, job opportunities and productivity by supporting more young people and adults of all ages into work. For more information about degree apprenticeships at Aston University please visit our webpages. For media inquiries, contact Rebecca Hume, Press and Communications Manager: r.hume@aston.ac.uk
Aston University Pathway to Healthcare programmes shortlisted in Student Social Mobility Awards
Pathway to Healthcare programmes shortlisted for University Access Initiative in the 2022 Student Social Mobility Awards University Access Initiative of the Year Award judged by student vote and panel Aston University Pathway to Healthcare programmes were shortlisted from more than 250 nominations. The Aston University Pathway to Healthcare programmes have been shortlisted for the University Access Initiative of the Year Award in the 2022 Student Social Mobility Awards. The Pathway to Healthcare programmes which launched in 2016 are designed to raise students’ aspirations, support their attainment, improve progression and provide experiences to enhance UCAS applications when applying for medical and other healthcare courses. During the 18-month programme, students are given the opportunity to take part in healthcare subject taster days, work experience in various healthcare settings and A level revision boot camps. Following the success of the first pathway programme for Year 12/13, the Keith Bradshaw Introduction to Healthcare programme was launched in 2019 to work with key stage three to key stage four students across the West Midlands. The University Access Initiative of the Year Award will be decided by a combination of the Judging Panel’s scores (50%) and the Student Vote (50%). The Aston University Pathway to Healthcare programmes were shortlisted from more than 250 nominations. Sarah Fullwood, pathways manager at Aston University, said: “We are delighted we have been shortlisted for this prestigious award. “Our pathway programmes are going from strength to strength, despite a sector-wide dip in engagement for widening participation programmes during the pandemic, which is why we were so thrilled to experience an increase in attendance at our pathway events.” “By breaking down barriers for access for disadvantaged students, the programmes play a vital role in building a future workforce that is representative of the community it serves.” The Student Social Mobility Awards are organised by upReach to showcase the achievements of undergraduates from lower socio-economic backgrounds from across the UK. The awards seek to recognise students who have excelled in their studies and beyond and shown great potential to excel as they launch their careers. The focus of the awards is on students who have demonstrated great resilience, determination or initiative, or boosted their employability in innovative ways. They are also a chance to showcase up-and-coming talent and identify rising stars. Award winners and nominees overcome significant socioeconomic barriers and mitigating circumstances, serving as inspiring role models for those from similar backgrounds. The ceremony is due to take place on 21 July at the House of Lords, where the winners will be announced. For more information about the Pathway to Healthcare programmes at Aston University please visit our webpages.