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How to help children cope when tragedy and social media collide
When a child feels traumatized by stressful events or a tragedy, exposure to social media can exacerbate the problem. That's in part because social media can be wrought with misinformation and disinformation, and appropriate communication on its platforms is often lacking. “There are no rules on social media, and kids can gang up on each other,” says Jennie Noll, professor of psychology at the University of Rochester and executive director of the university’s Mount Hope Family Center, which provides evidence-based intervention and prevention services to thousands of children and their families in the Rochester area, with a primary focus is supporting children and families affected by stressful or traumatic experiences. What can adults do to help children cope with tragedy and check in on their emotional and social well-being? The best thing that parents, guardians, and other caretakers of children can do is help youngsters understand that there is more to communication, more to friendship, and more to their self-worth than what arises on social media."We need to understand how we treat each other as humans on social media. Social media has exasperated everything that we thought was risky with regard to how teens interact." She recommends parents check in with their children, enforce breaks from social media for them when they're confronting a stressful situation, and help them make alternative plans. Media outlets often turn to Noll for her insights into child psychology, maltreatment prevention, and social media use. She can be reached by clicking on her profile.
How authorship language helped catch a domestic terrorist – new podcast
In the latest episode of Writing Wrongs, hosts Professor Tim Grant and Dr Nicci MacLeod interview Dr Isobelle Clarke to unravel a case where forensic linguistics helped track down and convict a dangerous individual. Episode three, Imposters Tending to the Wild with Dr Isobelle Clarke, dives into the chilling case of Nikolaos Karvounakis, a self-proclaimed anarchist who planted a viable explosive device in Princes Street Gardens, Edinburgh, in 2018. Karvounakis, a Greek national, evaded capture for years, hiding behind online anonymity and extremist rhetoric. However, forensic linguists stepped in to analyse his anonymous blog posts, revealing patterns in his language that ultimately helped Police Scotland link him to the crime. The case not only demonstrates how linguistic evidence can be a powerful forensic tool but also raises crucial questions about the role of language analysis in modern terrorism investigations. On 11 January 2018, a suspicious cardboard box was discovered in a public seating area in Edinburgh’s Princes Street Gardens. After a controlled explosion, investigators determined the device could have caused serious harm had it detonated. With no immediate leads, the investigation stalled - until an anonymous blog post surfaced, claiming responsibility for the attack. The post, written in both English and Spanish, was linked to an eco-anarchist group called Individualists Tending to the Wild, a Mexican-based extremist organisation advocating violent action against technological progress. Crucially, the post included an image of the bomb’s interior, a detail only the perpetrator or law enforcement could have known. Police Scotland sought the expertise of Professor Tim Grant, who analysed the text, producing a linguistic profile that suggested the writer was neither a native English nor Spanish speaker - but rather someone influenced by another language entirely. Two years later, police identified Nikolaos Karvounakis as a suspect. Using comparative authorship analysis, Professor Tim Grant compared his online writings - including song lyrics from his rock band - to the manifesto. By dissecting word patterns, grammatical structures and stylistic quirks, he established that Karvounakis was the likely author. This evidence -alongside forensic meteorology, which linked photos of clouds in Karvounakis’ blog posts to the same weather conditions on the day of the crime - was used to secure a warrant and seize computers containing known writings by Karvounakis. To eliminate inevitable bias that would result from having worked the case for more than two years, Professor Grant invited Dr Isabelle Clarke onto the case as an independent forensic linguist. Using a version of the General Imposters Method, a technique similar to a police lineup but for language, Dr Clarke confirmed that the writing style in the blog post was the closest to Karvounakis’ known writings. Police Scotland put the evidence in the case, including the linguistic evidence, to Karvounakis, and secured a guilty plea. In February 2022, Nikolaos Karvounakis was sentenced to over eight years in prison under the UK’s Terrorism Act. Tim Grant, professor of forensic linguistics at Aston University, said: “The case highlights the growing importance of forensic linguistics in solving crimes, particularly in an age where digital anonymity combines with extremist ideologies. “It also highlights the how different types of language analysis can assist as a case moves through different stages of investigation.” Dr Nicci MacLeod, deputy director of the Aston Institute for Forensic Linguistics, said: “This episode offers listeners a behind-the-scenes look at the forensic methods that expose deception, identify threats and ultimately bring criminals to justice.” Dr Isobelle Clarke, a lecturer in security and protection science at Lancaster University and one of the first graduates from the campus-based MA Forensic Linguistics programme at Aston University, said: “It was great to be back at Aston University talking about the Karvounakis case for the Writing Wrongs podcast. “It’s an interesting case to highlight, as it shows how different types of language analysis can help with police investigations.” Writing Wrongs is available on Spotify, Apple Podcasts and all major streaming platforms. Listeners are encouraged to subscribe, share and engage with the hosts by submitting their forensic linguistics questions. Whether it’s about this case or broader forensic linguistic techniques, Professor Grant and Dr MacLeod welcome inquiries from listeners.
Best-selling author Kate Summerscale joins Writing Wrongs to explore true crime and justice
The true crime podcast Writing Wrongs continues its exploration of language and justice with a special bonus episode featuring best-selling author and historian Kate Summerscale. Kate is an award-winning historian, journalist and best-selling author known for her meticulous research into historical true crime cases. Her book The Suspicions of Mr. Whicher won the Samuel Johnson Prize for Non-Fiction and was adapted into a major ITV drama. Her latest book, The Peep Show: The Murders at 10 Rillington Place, revisits the infamous Christie case, shedding new light on the victims’ lives, the social conditions of post-war Britain and the power of the press in shaping public perceptions of crime. In this episode, hosts Professor Tim Grant and Dr Nicci MacLeod explore a fresh perspective on the Rillington Place murders, the wrongful execution of Timothy Evans and how forensic linguistics has helped uncover the truth in criminal cases. Following on from the first episode of the series, which examined the Timothy Evans case and the origins of forensic linguistics, this conversation with Kate Summerscale provides fresh historical insights into one of Britain’s most infamous miscarriages of justice. The episode revisits the horrifying crimes of John Christie, whose calculated murders led to one of the most infamous miscarriages of justice in British history. The wrongful conviction and execution of Timothy Evans cast a long shadow over the UK’s legal system and played a pivotal role in the eventual abolition of the death penalty. Through expert discussion, the episode examines how Evans’ case became a turning point for criminal justice reform. The conversation also looks at the role of the media in shaping crime narratives. Sensationalist reporting during the Rillington Place murders fuelled public perceptions, sometimes distorting the truth in favour of dramatic storytelling. The episode draws comparisons between 1950s tabloid journalism and today’s true crime media, examining how crime reporting has evolved - and the ethical challenges it still faces. A deeply unsettling aspect of this case is its gendered nature. The majority of John Christie's victims were vulnerable women, many facing financial and social instability. The episode delves into how structural inequalities, from the lack of legal abortion to economic dependence, made women more susceptible to predatory figures like Christie, a pattern that remains relevant in crime analysis today. Finally, the episode scrutinises government complicity in covering up a miscarriage of justice. The Brabin Inquiry, launched in the 1960s, sought to reexamine Evans’ conviction but delivered a highly controversial conclusion, failing to fully exonerate him. The discussion highlights how political interests and legal reputation management influenced the case’s outcome, leading to Evans’ eventual posthumous pardon - but not a full legal exoneration. Tim Grant, professor of forensic linguistics at Aston University, said: “It was wonderful to have Kate on Writing Wrongs. “Her work challenges the traditional true crime narrative, shifting focus from the murderer to the victims and the broader social structures that allow such crimes to happen. “Her insights in this episode provide a fresh and deeply researched perspective on a case that still haunts British legal history.” Writing Wrongs is available on Spotify, Apple Podcasts and all major streaming platforms. Listeners are encouraged to subscribe, share and engage with the hosts by submitting their forensic linguistics questions. Whether it’s about this case or broader forensic linguistic techniques, Professor Grant and Dr MacLeod welcome inquiries from listeners.
New true crime podcast Writing Wrongs launches with a chilling case of miscarriage of justice
True crime enthusiasts and forensic linguistics fans have a gripping new podcast to add to their playlists. Writing Wrongs, an original podcast from the Aston Institute for Forensic Linguistics (AIFL) at Aston University, provides a deep dive into how forensic language analysis plays a crucial role in solving crimes and improving the delivery of justice. Hosts Professor Tim Grant and Dr Nicci MacLeod, leading experts in forensic linguistics, explore how police interviews and linguistic evidence played a key role in one of Britain’s most infamous miscarriages of justice. Throughout the series, they’ll explore real-life cases where forensic linguistics has played a pivotal role in solving crimes, joined by expert guests who reveal the fascinating - and sometimes chilling - ways language can expose the truth. The first episode, Timothy Evans: A Case for Forensic Linguistics, launched on 7 March 2025, 75 years after Timothy Evans’ wrongful conviction and subsequent execution (9 March 1950). The Timothy Evans case was instrumental in the UK’s decision to abolish the death penalty, raising critical questions about police interviewing techniques, false confessions and linguistic analysis in legal proceedings. In 1950, Evans was convicted and later hanged for the murder of his baby daughter, Geraldine, while his wife, Beryl Evans, was also presumed to be his victim. However, three years later, his neighbour at 10 Rillington Place, London, John ‘Reg’ Christie, a former police officer, was exposed as a serial killer, responsible for at least eight murders – and almost certainly including Geraldine and Beryl Evans. Despite evidence casting doubt on Evans’ guilt, he was executed before Christie’s crimes came to light. This case was instrumental in the early development of forensic linguistics, as experts later analysed Evans’ police confessions to expose inconsistencies. Tim Grant, professor of forensic linguistics at Aston University, said: “We are delighted to launch Writing Wrongs with this episode focussing on the wrongful conviction and execution of Timothy Evans. This episode clearly shows how language analysis can provide evidence to help resolve one of the most controversial cases in British legal history. “In other episodes we show how contemporary forensic linguists are making contributions to the delivery of justice in cases of murder, rape and terrorism. In each case we discuss with a linguist how they assisted, and demonstrate how providing linguistic evidence to the courts can exonerate or incriminate and change the outcome of cases.” Dr Nicci MacLeod, deputy director of the Aston Institute for Forensic Linguistics, said: “This is the origin story for forensic linguistics, a phrase first coined by Jan Svartvik in his 1968 publication analysing the Evans statements. “Svartvik was able to show that there were clear differences in the language style of the incriminating sections of Evans’ ‘confession’, and other parts of the statements he gave to police. “One feature Svartvik focused on was the use of the word ‘then’ positioned after the subject of a clause, as in “I then came upstairs”, as opposed to what we might consider the more usual ordering of “then I came upstairs”. This is a feature of ‘policespeak’, and was also identified in the infamous Derek Bentley confession by Malcolm Coulthard some years later.” The first three episodes of the eight-part series of Writing Wrongs are available now on Spotify, Apple Podcasts and all major podcast platforms. They include a bonus episode with the author, Kate Summerscale ('The Suspicions of Mr Whicher' and 'The Queen of Whale Cay'), about her latest book ‘The Peepshow: The Murders at 10 Rillington Place’ and an episode featuring Dr Isobelle Clarke, which shows how a series of forensic authorship analyses assisted in the investigation and conviction of a terrorist who planted a pipe bomb in Edinburgh in 2018. Listeners are encouraged to follow, share and engage with the hosts by submitting their forensic linguistics questions. Whether it’s about the cases covered or broader issues in forensic linguistics, Professor Grant and Dr MacLeod welcome enquiries from listeners. Future episodes will be released on the first Friday of the month with episode four, Foreygensic Lingeyguistics: Cracking the Killer’s Code, dropping on 4 April 2025.
Expert Opinion: Maneuvering friendships in the age of half-truths can be challenging
I recently shared an op-ed written by my colleague and friend, Ted Petersen, on a few social media sites. His thoughtful piece advocated for media literacy education. Later that day I received an alert that someone had commented on my post. The comment, made by a dear friend, alluded to disinformation about U.S.A.I.D.’s use of funds ― a false assertion that the federal agency supported the news outlet Politico for partisan gain. The comment was a perfect example of why media literacy education is important ― not just for school children. It gives people the tools to navigate a borderless media environment in which news and opinion, verified facts and unsubstantiated statements, and information and entertainment coexist. My dilemma after reading the comment was multi-faceted. What should I do? Do I respond? If so, how do I tell my friend that he is misinformed? If I don’t respond, am I shirking my responsibility as a friend, a citizen, an educator? How do I now live in a world in which my friends and family consume and trust media that actively promote disinformation? And, most importantly, how do I live in a world in which people I love are listening to a barrage of messages telling them that I am evil? That I cannot be trusted? That I should be hated? Because underlying his deceptively simple comment is the possibility that, like many, my friend trusts certain media and messages while castigating all those that don’t always align with their world view. These messages are coming through media channels that give voice to leaders and media personalities who gain traction with their audiences by demonizing those they deem their enemies. They use half-truths and outright lies to gain sway with their followers. Anyone who thinks, looks, believes differently cannot be trusted. As a media scholar I have studied media effects, persuasion, and audiences. I’ve analyzed the meaning audiences give messages and how different approaches affect audience perceptions. I’ve written about the importance of narrative and message framing. I have advocated for the ethical use of these powerful tools. As a human being, I’m saddened as I witness blatant disregard for ethical principles in those leaders and media personalities who wield communication like a weapon to undermine trust. The results are impenetrable walls separating us from those who should be our allies. After spending most of my life believing I was part of a community, able to agree or disagree, discuss and argue, to teach and to learn in conversation with others, I find myself the “other.” Dismissed. Demonized. Hated. Not by faceless strangers, but by those dear to me. I suspect I’m not alone in this feeling ― regardless of ideological preferences. Discord is painful. My heart hurts. Yet, I am stubbornly hopeful. When I see my students from different backgrounds, cultures, and generations, discussing ideas for solutions to social issues, I am hopeful. When I hear my pastor fearlessly speaking to the congregation about loving each other even in disagreement, I am hopeful. When I speak to community groups and listen to their concerns and insights, I am hopeful. When I have a long-overdue conversation with my friend instead of relying on mediated social platforms, I am hopeful. I recently spoke to a Rotary Club and borrowed their four-way test to suggest a healthier relationship with media and communication generally. Of the things we produce, consume, or share, we should ask ourselves: Is it the truth? Is it fair to all concerned? Will it build goodwill and better friendships? Will it be beneficial to all concerned? If the answer to any of those questions is no, we should change the channel, seek another source for context, delete the post, block the sender, or adjust our message so we can answer yes And if you are asking yourself why you should be fair, or build goodwill, or benefit anyone from “the other side” ―perhaps scroll through your photos or look at the pictures on your desk or mantel. We are not adversaries. We’re on the same side. It’s time to stop listening to those who tell us otherwise. Heidi Hatfield Edwards is associate dean in Florida Tech’s College of Psychology and Liberal Arts and head of the School of Arts and Communication where she is a professor of communication. She began her career as a media professional and worked nearly a decade gaining experience across multiple media platforms and in strategic communication. She teaches courses in mass communication, theory, and science communication. Heidi is available to speak with media. Contact Adam Lowenstein, Director of Media Communications at Florida Institute of Technology at adam@fit.edu to arrange an interview today.
In an age where social media promises to connect us, a new Baylor University study reveals a sobering paradox – the more time we spend interacting online, the lonelier we may feel. Researchers James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor's Hankamer School of Business, and co-authors Philip Young, Ph.D., and Meredith David, Ph.D., analyzed a study that followed nearly 7,000 Dutch adults for nine years to understand how our digital habits shape well-being. Published in the journal Personality and Social Psychology Bulletin, the Baylor study – The Epidemic of Loneliness: A Nine-Year Longitudinal Study of the Impact of Passive and Active Social Media Use on Loneliness – investigated how social media use impacts loneliness over time. This eye-opening research suggests that the very platforms designed to bring people together contribute to an "epidemic of loneliness." The findings showed that both passive and active social media use were associated with increased feelings of loneliness over time. While passive social media use – like browsing without interaction – predictably led to heightened loneliness, active use – which involved posting and engaging with others – also was linked to increased feelings of loneliness. These results suggest that the quality of digital interactions may not fulfill the social needs that are met in face-to-face communication. “This research underscores the complexity of social media’s impact on mental health,” Roberts said. “While social media offers unprecedented access to online communities, it appears that extensive use – whether active or passive – does not alleviate feelings of loneliness and may, in fact, intensify them.” The study also found a two-way relationship between loneliness and social media use. "It appears that a continuous feedback loop exists between the two,” Roberts said. “Lonely people turn to social media to address their feelings, but it is possible that such social media use merely fans the flames of loneliness." The findings emphasize an urgent need for further research into the effects of digital interaction, underlining the essential role of in-person connections in supporting well-being. This study also adds a valuable perspective to the conversation on how digital habits influence mental health, offering insights to shape future mental health initiatives, policies and guidelines for healthier social media use. Are you covering social media and its impact on people? Then let us help. These experts are available to speak with media, simply click or contact Shelby Cefaratti-Bertin, M.A, Assistant Director of Media and Public Relations now to arrange an interview today.
With a trade war that sees steep tariffs on imports from China, Canada and Mexico - various industries across the continent are scrambling to figure out how to conduct cross-border business in the wake of President Trump's new policies on trade. For many industries with production lines that crisscross the border, there's concerns about how to prosper or function in the future. Among Detroit brands, GM's Chevrolet and GMC pickups, along with Stellantis's Ram, are more exposed to Trump's taxes than Ford because both build large numbers of pickups in Mexico. Ford builds its F-series pickups in the United States - but also makes some truck engines in Canada, underscoring the web of economic interdependence among the three North America trading partners. Almost no American vehicle is made from solely American parts, industry research shows. Barclays bank analysts estimate that Mexico provides up to 40% of the parts in U.S. vehicles and Canada more than 20%. Suppliers say they will have to cover some of the tariff costs and will likely see an additional hit if consumer demand weakens from rising vehicle prices. Automakers and suppliers also worry about the effects of tariffs on vehicle components that bounce across borders before reaching their final destination. Companies worry that such parts could be taxed with every border crossing, although Trump has not clarified his policy in such cases. March 05 - Reuters Industry insiders are saying companies need to adapt their strategies immediately. To become more agile, companies are increasingly turning to advanced supply chain solutions. Modern platforms provide end-to-end visibility, helping businesses map complex, inter-connected supply chains made up of multiple tiers and assess risks associated with tariffs or regulatory changes. These tools enable companies to model the financial impact of different scenarios, offering data-driven insights for supplier diversification or regional sourcing strategies. March 06- Supply Chain Management Review Despite the 30 day reprieve for automakers, companies are still waiting and figuring out how to adapt. If you're a journalist covering tariffs and the trade war and how the supply chain might be impacted, Steven Carnovale can help. Steven is a supply chain strategist specializing in interfirm networks, risk management and global sourcing/production networks. Steven is available to speak with media. Simply click on his icon now to arrange an interview today
Digital platforms have emerged as powerful tools for people impacted by the Russo-Ukrainian War. One professor at the University of Delaware has, for over two years, provided reading resources specifically for the children whose lives have been forever changed by this conflict. Roberta Michnick Golinkoff, the Unidel H. Rodney Sharp Chair and Professor at UD's College of Education and Human Development, has developed a website with free interactive e-books, games and other resources to Ukrainian children. A nationally known expert in childhood literacy, Golinkoff worked together with developers to stock the site, Stories with Clever Hedgehog, with materials in both Ukrainian and English. The multilingual platforms allows displaced families all over the world to engage in shared reading with their children, facilitate early literacy development and promote well-being during a time of stress. In addition to enhancing learning experiences, digital platforms provide an essential sense of community and connectivity for students isolated by conflict. Golinkoff, who has appeared in numerous national outlets including NPR, ABC News and The Conversation, is available for interviews on the site as well as literacy in general. Just click her profile to get in touch.
J.S. Held Experts Examine Crypto’s Pitfalls and Potential
The global cryptocurrency market has surged to a staggering USD 3.4 trillion. However, alongside this rapid expansion, significant challenges and risks continue to emerge. The J.S. Held 2025 Global Risk Report examines the evolving landscape of crypto and digital assets, highlighting both the potential and the pitfalls of this dynamic sector. The explosion of cryptocurrency adoption across industries—from gaming to decentralized finance (DeFi)—has led to increased regulatory scrutiny and security concerns. With the expected growth in the number of users to exceed 107.3 million in the market by 2025, every sector is looking at what crypto and this blockchain technology can do to transform their business. Even the gaming industry has entered the crypto space with bridging services offering “Play-to-Earn” (P2E) games. While anonymity remains a key feature in both the risk and success of cryptocurrency, the concept of “Know Your Customer” on centralized platforms is still required but continues to evolve because not all anonymity is evil. Despite regulatory, environmental, geopolitical, and other business risks, the J.S. Held 2025 Global Risk Report reveals how the crypto industry continues to evolve, offering new opportunities for businesses and investors around: Enhanced Transparency & Security Regulatory Clarity Education & Compliance Digital Identity Solutions “With regulatory frameworks tightening globally—from the European Union’s Markets in Crypto-Assets (MiCA) law to China’s outright ban—the future of crypto remains at a critical inflection point,” observes J.P. Brennan, Global Head of Fintech, Payments, Crypto Compliance and Investigations at J.S. Held. “As the industry matures, the balance between risk mitigation and innovation will shape the next phase of digital asset adoption,” J.P. Brennan adds. J.P. Brennan examines the crypto risks and opportunities outlined in the 2025 J.S. Held Global Risk Report in this video: Cryptocurrency and digital asset risk is just one of the five key areas analyzed in the J.S. Held 2025 Global Risk Report. Other topics include sustainability, supply chain, Artificial Intelligence (AI) and data regulations, and managing cyber risk. If you have any questions or would like to further discuss the risks and opportunities outlined in the report, please email GlobalRiskReport@jsheld.com. To connect with J.P. Brennan, simply click on his icon now. For any other media inquiries - contact : Kristi L. Stathis, J.S. Held +1 786 833 4864 Kristi.Stathis@JSHeld.com
A Beginner’s Guide to Expertise Marketing
Audiences today are consuming more digital content than ever, but they’ve also become far more discerning. Algorithms, AI search summaries, and social platforms have changed how information is discovered and trusted. The result is that organizations often get caught up in pushing out content quickly—only to be overlooked when it lacks depth or credibility. From misinformation to shallow click-driven posts, audiences are quick to disengage. What they’re seeking now are authoritative voices backed by proven expertise. That’s where Expertise Marketing comes in: a strategy focused on showcasing real knowledge, research, and experience in ways that build trust, attract attention, and strengthen reputation. According to Edelman’s Trust Barometer Study, experts play a vital role in establishing credibility amongst audiences and developing more meaningful interactions with businesses and organizations. As far back as their 2019 report results showed that 56% of people trust businesses as a source of news and information while only 47% trusted the government. On top of that, they also reported that 73% of participants were worried about false information or fake news being used as a weapon. This distrust has only gotten worse since COVID and the polarizing politics of recent years. With this in mind, there’s a real opportunity for knowledge-based organizations to step up and show their smarts through expertise marketing. What is Expertise Marketing? Expertise marketing is the practice of making the knowledge and skills of your human resources more visible to your partners and audiences. It draws attention to the value that your people can bring as brand ambassadors and strategically leverages the work your experts are doing to tell a more personal story. In many cases, expertise marketing can also be used to showcase your strengths in research and innovation. Creating a stronger digital presence, expertise marketing more effectively uses your channels to connect with audiences such as media, customers, partners and donors. It builds a sense of trust with your audiences and above all else, it helps establish your reputation as an industry leader. Expertise Marketing Defined: The practice of collectively promoting an organization's experts as brand ambassadors to demonstrate their skills or knowledge. Best practices to publish and connect organizational expertise in ways that foster internal discovery, collaboration, shared knowledge and diversity. Activities that leverage expertise to nurture conversations and connections with audiences such as media, customers, partners, government and funding agencies. How to Make Your Expertise More Visible Properly executed, expertise marketing is about harnessing your in-house expertise and making it more visible. By delivering comprehensive, relevant information in a visually engaging format, you can create a window into your organization that helps audiences better understand your offering and encourages more meaningful conversations. Here are three areas where expertise excels: On Your Website There’s a good chance that you already created touchpoints for expertise marketing but they’re just not optimized for audiences. For example, many organizations are unaware that the “About Page” is the second most visited page on a website and may overlook its potential for attracting audiences. Other webpages that strongly benefit from expert content include: Speaker’s Bureaus Media Rooms Employee Directories Faculty Directories Blogs Employee Intranets Awards Recognition Research & Technology Transfer Through Search Engines Content marketing and search engine optimization (SEO) go hand-in-hand – and it’s key to making your expertise more visible. In Google’s search algorithm, factors like trust and authority are significantly impacted by items such as content and expertise. While SEO is no small task, tools like the ExpertFile Platform are designed to make aggregating and optimizing expert content as seamless as possible. In addition, organizations can also improve their rankings by: Identifying and showcasing a range of expertise Using rich media to display expert content Regularly updating your website with expert content Producing content related to current trends and emerging news Through Distribution Networks Showcasing your experts isn’t just about hosting profiles on your own website—it’s about ensuring they are discoverable where key audiences are already looking. By publishing expert content on dedicated search engines such as expertfile.com and the ExpertFile Mobile App, organizations dramatically expand their reach beyond their immediate networks. These channels are designed for the very audiences that matter most—media, event organizers, research partners, donors, and prospective clients—who are actively searching for credible voices to inform stories, shape agendas, and build partnerships. Leveraging these distribution networks amplifies visibility, positioning your experts as go-to authorities well beyond the boundaries of your institutional website. In The Media For many organizations, media opportunities are an afterthought but it’s the perfect way to highlight your expertise and attract a broad range of audiences. Media outlets are constantly on the hunt for topic-specific experts to speak at conferences, weigh-in on their editorials and enhance the overall quality of their reporting. By making your experts more visible to this audience, you’re not only building your brand reputation as an industry authority but you’re also creating opportunities for new revenue. Starting an Expertise Marketing Program Bringing an expertise marketing program to life starts by taking a deeper look at your human resources and pinpointing the people in your organization who can support your expertise marketing initiatives. This post on Identifying Expertise is a great starting point for understanding what makes someone an expert and how you can position them for various tasks in your expertise marketing program. From there, it’s about getting buy-in from key stakeholders, collaborating across departments to surface expert content and strategizing with your team about where your expertise is best served. Download The Complete Guide to Expertise Marketing For a comprehensive look at how expertise marketing benefits the entire organization and drives measurable return on investment, follow the link below to download a copy of ExpertFile’s Complete Guide to Expertise Marketing for Corporate & Professional Services, Higher Education Institutions, Healthcare Institutions or Association & Not-for-Profits.
