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Buying local? Higher price means higher quality in consumers' minds
BLOOMINGTON, Ind. -- Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to "buy local," they more frequently base their decisions on price as a perception of quality, according to research from the Indiana University Kelley School of Business and three other universities. The study, published in the Journal of Marketing, suggests that marketers can use this understanding of local identity versus global identity to shape consumers' price perceptions and behavior. "Consumers tend to use price to judge a product's quality when their local identity is most important to them," said Ashok Lalwani, associate professor of marketing at Kelley. "When promoting high-priced or branded products, marketers can situationally activate consumers' local identity. To accomplish this objective, businesses can encourage consumers to 'think local' or employ local cultural symbols in advertising and other promotional material. The researchers also suggested that the opposite was true for low-price products. "Discount stores, such as dollar stores, should discourage consumers from using the price of a product to infer its quality," Lalwani said. "They would be better served by temporarily making consumers' global identity more prominent. Cues in advertisements that focus on a product's global appeal would help achieve that goal." Many companies find it difficult to set and increase prices in the digital marketplace because of the pricing transparency of the internet, consumers' deal-seeking attitudes and global product availability. For their study, Lalwani and his colleagues conducted in-depth interviews, two field studies and seven experiments, and reviewed secondary data. In their interviews with 15 senior-level managers from Fortune 500 companies, they found that while the executives considered local or global communities in their pricing decisions, none knew when such strategies were effective or why. For example, an executive at a snack food maker told them, "It is important to have a reasonably high price since it communicated 'premium-ness' and then reinforce it with advertising and packaging. But we don't know for sure why such consumers prefer premium brands." A pet products manager said, "In dog sweaters, it is difficult to judge quality, so I am sure that my pet parents use price, in addition to other factors, to choose." Through the field studies, experiments and secondary data, the researchers found that when consumers choose to identify more with others around them, they perceive greater variance among brands, which increases their reliance on price as a cue to judge quality. Past research has found that consumers from more globalized countries and communities, such as the United States and its larger cities, often have a stronger global mindset because they interact with many types of people and cultures and hear news from abroad. In contrast, those living in smaller population areas or from isolated or insular nations often have a stronger local identity because they have less access to other cultures. This paper provides useful guidelines for firms to adapt strategies for different regions and address whether companies should be more locally or globally oriented. "For products to be marketed to the places where people tend to have a more local identity (such as rural areas), local flavors and ingredients can be used in the products. As these consumers are more likely to make price-quality associations, marketers may not need to allocate much ad budget to convince consumers about price-quality associations," Lalwani and his co-authors wrote. The opposite is true as well, according to the authors, indicating that in more metropolitan areas, consumers most often don't have an established connection between price and quality. For marketers, this means that putting additional effort into differentiating their brand will help consumers associate a higher price with higher quality. Lalwani is in the process of reviewing results of a large-scale national survey of the U.S. that measures which states tend to have more of a local identity versus a global one, for a follow-up study. His co-authors on the paper, "How Does Consumers' Local or Global Identity Influence Price-Perceived Quality Associations? The Role of Perceived Quality Variance," are Zhiyong Yang of the University of North Carolina, Sijie Sun of the University of Hawaii at Hilo and Narayan Janakiraman of the University of Texas at Arlington.
‘Bottom-line mentality’ can lead to loss of employee respect and loyalty, research shows Supervisors driven by profits could actually be hurting their coveted bottom lines by losing the respect of their employees, who counter by withholding performance, according to a new study led by Baylor University. The study, “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance,” is published in the journal Human Relations. “Supervisors who focus only on profits to the exclusion of caring about other important outcomes, such as employee well-being or environmental or ethical concerns, turn out to be detrimental to employees,” said lead researcher Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business. “This results in relationships that are marked by distrust, dissatisfaction and lack of affection for the supervisor. And ultimately, that leads to employees who are less likely to complete tasks at a high level and less likely to go above and beyond the call of duty.” While other studies have examined the impact of bottom-line mentality (BLM) on employee behavior, Quade said this is the first to identify why employees respond with negative behaviors to supervisors they perceive to have BLM. The research team surveyed 866 people. Half of those surveyed were supervisors; the other half were their respective employees. Data was collected from those who work in a range of jobs and industries, including financial services, health care, sales, legal and education. Researchers measured supervisor BLM, employee BLM, task performance and leader-member exchange – the rating employees gave of their relationships with their supervisors. Employees rated their supervisors’ BLM by scoring on a scale statements like: “My supervisor treats the bottom line as more important than anything else” and “My supervisor cares more about profits than his/her employees’ well-being.” They rated leader-member exchange via statements such as “I like my supervisor very much as a person” and “My relationship with my supervisor is composed of comparable exchanges of giving and taking.” Supervisors rated their employees by scoring statements such as: “This employee meets or exceeds his/her productivity requirements,” “This employee searches for ways to be more productive” and “This employee demonstrates commitment to producing quality work.” Based on the responses and the data collected and analyzed, the researchers found: High-BLM supervisors create low-quality relationships with their employees. In turn, employees perceive low-quality leader-member exchange relationships. Thus, employees reciprocate by withholding performance. When supervisor BLM is high and employee BLM is low, the damaging effects are strengthened. When both supervisor and employee BLM are high, the negative performance is still evident. The last finding on that list was particularly significant, Quade said, because it contradicts a common belief that when two parties (in this case, supervisors and employees) think alike and have similar values, there will be a positive outcome. Not so much in the case of BLM, the study shows. “When supervisor and employee BLM is similarly high, our research demonstrates the negative effect on performance is only buffered, not mitigated – indicating no degree of supervisor BLM seems to be particularly beneficial,” the researchers wrote. “It seems even if employees maintain a BLM, they would prefer for their managers to focus on interpersonal aspects of the job that foster healthier social exchange relationships with their employees in addition to the bottom line.” The profit-performance relationship can spark a conundrum for companies, Quade said, because organizations want to be profitable, and performance is an important indicator of an organization’s health and vitality. If leaders believe a negative dynamic regarding BLM exists in their organization, the researchers suggest a few practical steps: Be cautious of a BLM approach or emphasizing bottom-line outcomes that could neglect other organizational concerns, such as employee well-being and ethical standards. Managers should be aware of the message they pass along to employees (and the possible performance repercussions) when they tout bottom-line profits as the most important consideration. Organizations that need to emphasize bottom-line outcomes should consider pairing the BLM management style with other management approaches known to produce positive results, such as practicing ethical leadership. “Supervisors undoubtedly face heavy scrutiny for the performance levels of their employees, and as such they may tend to emphasize the need for employees to pursue bottom-line outcomes at the exclusion of other competing priorities, such as ethical practices, personal development or building social connections in the workplace,” the researchers wrote. “However, in doing so they may have to suffer the consequence of reduced employee respect, loyalty and even liking.” ABOUT THE STUDY “The Influence of Supervisor Bottom-Line Mentality and Employee Bottom-Line Mentality on Leader-Member Exchange and Subsequent Employee Performance” is published in the journal Human Relations. Authors are Matthew Quade, Ph.D., assistant professor of management in Baylor University’s Hankamer School of Business; Benjamin McLarty, Ph.D., assistant professor of management, Mississippi State University; and Julena Bonner, Ph.D., assistant professor, Utah State University. ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
A crowd of presidential candidates – who needs to surge and who needs to go?
To date, there are 25 registered and “serious” candidates vying to lead the Democratic Party in the 2020 election against President Donald Trump. To put it in perspective: If this were an NFL game, you’d have a full field and still three players left watching and waiting on the sidelines for their chance to touch the ball. It’s a lot of people. Odds are, given the enormous costs and time a campaign requires, it’s just not sustainable for most of the candidates. On July 30 and 31, CNN will be hosting two debates to try and introduce all these candidates to a national audience. Screen time will be limited and opportunities must be seized. It’s a crucial moment for most of the 25. So next week, some will emerge and likely, others will have to accept the reality that they just won’t be president. What will it take to emerge from the pack? Of the more popular candidates – who is at risk of losing relevance? Is there a dark horse who could upset the more usual suspects? There is a lot to know going into these debates and that’s where our experts can help. Dr. Gregg R. Murray, professor of political science at Augusta University, is available to talk about the current race to lead the DNC. Murray’s research focuses on political behavior and psychology with specific interests in voter mobilization and turnout. He is also executive director of the Association for Politics and the Life Sciences.
In March of 2018, Transparency Market Research published a report announcing that the worldwide low noise amplifier market is estimated to be worth US$ 7.9B by 2026. The LNA industry is fragmented with the usual group of semiconductor companies. Circuit Seed is a new platform utilising the Complementary Current injection Field Effect Transistor (CiFET) for processing analog signals using 100% digital components. This allows you to build a low noise amplifier using only two CiFETs which can be perfectly tuned to a 50 or 100 ohm antenna by adjusting the i-ratio. The power consumption is a fraction of traditional LNA devices, with a lower noise floor resulting in better range and lower SNR. The small size, less complexity and fewer BOM lowers the cost of the device. Circuit Seed is an ideal solution for low power LNAs. For more information, please contact: Lesley Gent Director Client Relations, InventionShare™ lgent@InventionShare.com (613) 225-7236, Ext 131 Or visit our website at www.CircuitSeed.com
Cord blood awareness – let our experts help with coverage
July is Cord Blood Awareness Month. In the simplest of terms, cord blood is found in the blood vessels of the placenta and the umbilical cord and collected after a baby is born and after the umbilical cord is cut. The benefits of cord blood transplantation are many, according to the Human Cord Blood Stem Cell Core Laboratory at Augusta University: Can be stored for personal use (biological insurance) or donated for others to use Important for ethnic minorities for whom bone marrow donors are difficult to locate Less risk of infectious disease contamination Less stringent HLA-matching required for use in transplantation Fewer side-effects after transplantation Cord blood transplantation can be used in the treatment of leukemia and other blood disorders, sickle cell disease, bone marrow failure diseases, immune deficiency diseases, neuroblastoma and more. “Cord blood is useful because it is a source of stem cells that form into blood cells. Cord blood can be used for transplantation in people who need regeneration, that is, ‘regrowth,’ of these blood-forming cells,” says Keith Wonnacott, Ph.D., chief of the Cellular Therapies Branch in FDA’s Office of Cellular, Tissue, and Gene Therapies. “For instance, in many cancer patients, the disease is found in the blood cells. Chemotherapy treatment of these patients kills both cancer cells and the healthy blood-forming stem cells. Transplanted stem cells from cord blood can help regrow the healthy blood cells after the chemotherapy.” – USFDA website Cord blood and stem cell research are often in the news and sometimes even the subject of serious debate. Are you a journalist looking to cover Cord Blood Awareness Month, or do you have questions for ongoing stories? That’s where our experts can help. Dr. Jatinder Bhatia is an expert on infant nutrition, neonatology, and ECMO for the Medical College of Georgia at Augusta University. Dr. Bhatia is available to speak with media regarding cord blood, its uses and the research behind it – simply click on his icon to arrange an interview.
Ticks…for most the word conjures up fears of Lyme disease, pets getting sick or having to twist those tiny bugs off your dog or yourself after a day in the fields or countryside. But at Georgia Southern University, our experts have taken a certain shine to the usually awful arachnid. In fact, just recently, Jackson Tomlinson, a graduate student in the Department of Biology was rewarded with the discovery of two species of ticks that are entirely new to science. It’s an astounding find and there are more details in the articles attached below. Are you a reporter covering ticks or looking to learn more about them? There are a lot of questions to be asked: What dangers and diseases do they carry? Are ticks regional and how many different species are there? Is there really a tic that makes people allergic to red meat? If you need to get to the bottom of what makes tick…tock – well then let our experts help. Lorenza Beati's research focuses on the study of the taxonomy, evolutionary relationships, and population genetics of arthropods, in particular hard-ticks. She’s also the Curator of the U.S. National Tick Collection. Lorenza is available to speak with media – simply click on her icon to arrange an interview.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” - Tim Brown, CEO of IDEO I would add the following to Mr. Brown’s statement. This innovation approach requires more than a designer’s toolkit. It requires multiple departments within an organization to engage in the approach. If I’ve learned one thing in my more than 5 years in higher education it’s that companies continue to push for employees to become better problem solvers, more creative/critical thinkers, and ultimately stronger communicators. Why? Company growth is critical, and the aforementioned skills are how many companies will achieve growth. At Otterbein, we continue to provide education that addresses the development of these skills. We are designing a new focus in the MBA Program; Design Thinking. Otterbein University’s MBA Program is collaborating with the Master of Design (MDes) Program at the Columbus College of Art & Design (CCAD), to integrate a Design Thinking Area of Focus within the MBA program. Design Thinking combines design research, service design, studio & project course for prototyping/impression/artifact work, along with design thinking principles critical in succeeding in business and industry. It is designed for individuals who wish to pursue a career in business design, organizational change, and innovation, among other potential career paths. Are you a reporter covering stories that involve Design Thinking? Are you a student considering pursuing Design Thinking as a postsecondary option? If so, let our experts help with any of your questions. Eric is Director of the MBA Program at Otterbein University and is available to speak to the concepts of Design Thinking. Simply click on his icon to arrange an interview.
Billion reasons why Netflix loves binge-watching
The numbers are out, and the there’s no doubt about it, Netflix despite weaker Q2 figures released this week, streaming is now an industry mainstay. Netflix has transformed the industry and now viewers are no longer willing to wait for that one time a week a show usually airs. In fact, streaming options are now a must have for networks hoping to compete with Netflix and other services. And with Disney and Apple are now spending billions to catch up – audiences are in store for a lot more content. But, as bingeing television becomes the norm, there are also concerns? On the human side, what dangers are posed to people consuming enormous amounts of screen time. And on the industry side – how can show business keep up? And should it? Are you a reporter covering streaming services, binge-watching and the other habits of audiences? Then let our experts help. David A. Schweidel is Professor of Marketing at Emory University’s Goizueta Business School. He is an expert in the areas of customer relationship management and social media analytics as well, his research also includes binge watching. David is available to speak with media – simply click on his icon to arrange an interview.
It’s not the first time Facebook has faced Congress. This time, the social media giant came to Washington to discuss its new Libra cryptocurrency. As their new venture into the Fintech industry. Libra, claims Facebook, will keep a customer’s money safe by using the blockchain process. However, the talks didn’t seem to generate a lot of ‘likes’ by members of either party on the Hill. Many lawmakers questioned Facebook (FB) executive David Marcus about why people should trust the company to manage their money and why they should trust Facebook to lead the way on a major new fintech regulation that could fundamentally change global financial systems. "Facebook's motto is move fast and break things," Sherrod Brown, the Committee's senior member, said. "They've moved fast and are helping to undermine our democracy. Now they're expecting us to trust them with our paychecks." July 16 – CNN There are concerns about the currency undermining the federal reserve, about control, regulation and responsibility. But should lawmakers be that worried? What are the potential consequences to Libra launching? What are the benefits? And why is Facebook even going down this path? There are a lot of questions to be asked – and if you are a reporter covering this topic, our experts can help. Eric Overby's research focuses on the transition from physical to electronic modes of interaction and its effect on market efficiency. Eric is available to speak to media regarding blockchain or any other technology related topics – simply click on his icon to arrange an interview.
Online extremism and hate groups
A recent episode of the Reveal podcast from The Center for Investigative Reporting and PRX titled "Hate in the homeland" features insights from Megan Squire, professor of computing sciences. Squire, who has conducted research into online networks of hate groups, participated in the discussion about how those groups are managing to remain online despite efforts to silence extreme sites. Squire recounts hearing the news about a gunman killing dozens of Muslim worshipers in Christchurch, New Zealand, and the discovery that he had posted a manifesto online. "I had already been collecting these hate manifestos from different killers, trying to do some text mining on them to see what themes they were taking from on another, to see if they were radicalizing one another," Squire told the podcast host. Squire collected what ended up being multiple versions of the shooter's manifesto posted online, but that there were only slight variations. "They were treating the manifesto as an artifact, almost a holy artifact," Squire said. She found something different with the livestreamed video of the attack, which others were changing significantly — creating memes, adding soundtracks, adding clips and artwork. That made it significantly harder to remove from the internet, she said. Source: If Dr. Squire can assist with your reporting about online extremism, please reach out to News Bureau Director Owen Covington at ocovington@elon.edu or (336) 278-7413. Dr. Squire is available for phone, email and broadcast interviews.
