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Aston University’s Dr Ozlem Arikan looked at the impact of the style of corporate information on investor decisions Companies arguably avoid being specific by using ‘boilerplate language’ to avoid negative reactions of the investors Dr Arikan’s research suggests that boilerplate information is not useful for investment decisions and investors lose trust in managers who use boilerplate language New research from Aston University has found boilerplate language used by managers is preventing their non-professional investors from making sound decisions. Dr Ozlem Arikan examined the impact of the style of corporate information on non-professional investor decisions. The term ‘boilerplate’ refers to standardised text, copy, documents, methods or procedures that may be used over again without making major changes to the original. In the context of risk disclosures as studied by Dr Arikan, boilerplate description of risks entails a generic list of risks that are common to all industry, rather than including details relating to risks specific to that entity. Regulators are concerned about generic disclosures which they label as boilerplate; they warn that disclosures which do not have enough details do not help investors to make sound decisions. An example of a boilerplate can be found in Google’s risk disclosure which cites social media companies as its main competitors without specifying Facebook, an obvious competitor to Google in terms of generating online advertising revenues. Dr Arikan found that although some investors are less likely to invest in a company when its disclosure is specific, this only happens when they had some knowledge about the issue disclosed. However, when the disclosed risk materialises, investors rate boilerplate managers as less credible than specific managers and are less likely to invest in these companies. Dr Ozlem Arikan, senior lecturer in accounting at Aston Business School, said: “My research suggests the Financial Reporting Council has been right all along about ‘boilerplate language’ preventing non-professional investors from making sound decisions, and it is not good for companies either. “When companies are evasive about their risks, they neither help themselves nor their investors. “Companies arguably avoid being specific to avoid negative reactions of the investors. For example, Google presumably avoids mentioning Facebook as it does not want to make Facebook’s threat to its business too explicit. However, my research suggests that companies do not necessarily avoid negative reactions by being boilerplate. “Regulators may wish to guide companies in how to make more specific disclosures, which are more useful to investors in their decision-making than their boilerplate counterparts. “Importantly boilerplate language does not give enough warnings to investors as those who read a boilerplate risk warning are more surprised when the risk materialises and they correct their previous decisions to a greater extent than investors who read the specific information” You can read the full paper, The effect of boilerplate language on nonprofessional investors’ judgments, HERE. You can find out more about Dr Arikan’s previous research HERE.
Corporate Social Responsibility Builds Investor Trust
There’s little doubt that corporate social responsibility (CSR) is a good thing for businesses. Whether it’s taking positive action on society, communities, the climate, or the planet, strong corporate citizenship tends to play well with the public, the media, and consumers alike. And that can translate into wins in terms of brand equity and reputation. What is perhaps less clear are the concrete business returns that ethical business practices may or may not generate. Or, whether doing the right thing can create value for firms beyond image, brand, and customer or employee engagement. To shed light on this, Goizueta Assistant Professor of Accounting Suhas A. Sridharan, has taken a rather novel approach. Together with colleagues from the universities of LUISS Guido Carli, Nazarbayev University, and IDC Herzliya, Sridharan has published a new study using measures of disclosure credibility to understand whether CSR builds investor trust and drives tangible benefits for corporations. Corporate Social Responsibility Does Reap Rewards “Disclosure credulity refers to how much your investors trust the information your organization provides – how much faith they have in your company’s ability to accurately convey opportunities for growth, and perhaps more critically, to navigate risk and uncertainty,” says Sridharan. “Because CSR and responsible business practices have a role in addressing a range of risks–from climate change and environmental factors to socio-economic or political uncertainty and the impact on supply chains, talent and so on–we reasoned CSR can impact investor trust and disclosure credibility. And disclosure credibility, in turn, can impact investor decision-making and business outcomes.” To study disclosure credibility, and capture shifts in investor sentiment towards firms, Sridharan and her colleagues decided to use the link between share prices and company earnings announcements–the public statements on profitability that firms are obliged to make over different periods. “Earnings announcements are among the most salient and recurring areas of corporate disclosure, and managers and investors pay very close attention to them,” Sridharan says. “Because of the nature of the information they contain, they have a direct link to security price discovery – the price that firms and investors will agree to buy and sell shares in the company. Simply put, earnings announcements can be used to examine how much investors value a firm.” As reports, earnings announcements are also highly complex and typically time-consuming to process. Because of this, Sridharan and her colleagues opted to look at just how quickly or slowly investors were reading announcements and responding to them – and how quickly or slowly stock prices were adjusting to reflect earnings news within a five-day window after earnings announcements, as well as a longer period to allow for potential overreaction or error. More Disclosure Credibility Equals Faster Results Sridharan explains, “The intuition we brought to the study was that the more investors trust a firm’s disclosures, the more efficient or faster they will be to process its earnings report; in other words, the more they will be likely to take the report on face value and less inclined to dig into the finer minutiae or question its findings.” Adopting this approach, she and her colleagues then compared and contrasted investor response to earnings reports from different firms, with greater or less involvement in CSR activities. In total, they looked at a large-scale sample of more than 19,000 annual earnings announcements from just under 3,000 U.S. firms over a 25-year period, between 1992 and 2017. Using Morgan Stanley Capital International environmental, social, and governance ratings, they were also able to determine the degree of firm-level CSR across their dataset during this period. Crunching the numbers, Sridharan and fellow researchers were able to arrive at a concrete conclusion: CSR measurably increases investor trust and disclosure credibility. “When we estimated our regression models, we found clear evidence that corporate social responsibility does indeed contribute to the average speed of price discovery around earnings announcements; and it does so positively. Our results reveal that CSR increases the speed with which stock prices incorporate earnings news. Breaking it right down, we see that a one unit increase in CSR activities corresponds to 1.96 percent increase in the average timeliness or efficiency of reported earnings.” In other words, investors are reacting more quickly and favorably to performance reports made by organizations with more demonstrated social responsibility. “We know that these types of announcements are lengthy and dense; they take time to process,” Sridharan says. “So, the intuition here is that when your firm plants a flag on responsibility and accountability, investors are more likely to take your disclosures at face value – they’re more likely to trust what you’re saying.” Organizations would do well to take this finding on board, says Sridharan; especially in today’s climate of high volatility and uncertainty. Having investors on board is critical in weathering the bad times along with the good, she adds, and CSR can be a game-changing tool in building that necessary trust. The Wild West of the Regulatory Landscape Sridharan’s paper also informs the regulatory landscape around corporate responsibility which is still in its infancy and which she likens to something of a “Wild West.” “The U.S. Securities and Exchange Commission (SEC) and other regulators are increasingly focused on improving the functioning of capital markets and understanding the role of CSR,” she says. “The SEC has included an examination of climate and ESG-related risks among its 2021 examination priorities which also underscores a growing investor interest in these issues. At the same time, research is showing that CSR can be misused or simply deployed to benefit managers looking to score reputational points with stakeholders–at the expense of shareholders. By demonstrating that investor perceptions of firms are materially shaped by firms’ CSR activities, our study highlights the importance of–and helps build the case for–monitoring and regulating firms’ CSR activities.” Suhas A. Sridharan is an Assistant Professor of Accounting at Emory University's Goizueta Business School. Sridharan studies investors' use of information to assess risk and resolve uncertainty, particularly around issues of political economy. She is available to speak with media about the importantance of CSR - simply click on her icon now to arrange an interview today.
Emory Experts - Ad-blockers Shave $14.2 Billion Off Consumer Spending, Says New Research
Digital advertising is big business. So big, in fact, that it is well on track to become the most dominant form of advertising. Estimates suggest that spending on digital ads in the U.S. alone will reach a staggering $201 billion by 2023 – more than two-thirds of total spend. And it makes sense. With consumers increasingly shopping online, advertisers continue to ramp up their use of data and technologies to find innovative new ways to reach target audiences. The Flip Side to Digital Advertising Success The sheer ubiquity of online advertisements is driving a corollary upswing in the use of another digital technology. Ad blockers are easy-to-install and free-to-use software that consumers can deploy to hide unwanted ads on their screens, and they are gaining huge popularity worldwide. The numbers are hard to determine, but some evidence points to anywhere from 600 million to two billion Internet users having downloaded some form of ad-blocking in the last three years or so – well over 11% of the global internet population. Also hard to gauge is the impact on advertising revenue that ad-blockers are having – that is, until now. A new paper by Vilma Todri, assistant professor of information systems and operations management at Goizueta, sheds stunning light on the effect of ad-blocking on online search and purchasing behaviors among internet users. And what she has found should give advertisers serious pause for thought. According to her analysis, ad-blockers decrease consumer online spending by an average of 1.45%. Now, assuming that around 615 million internet users have downloaded some kind of ad-blocking software in recent years, the actual impact puts the loss in revenue from digital advertising around the $14.2 billion mark, year over year. And that’s not all. Todri also finds that ad-blocking seems to have the effect of limiting consumer spending disproportionally on certain brands over others. Users who opt out of seeing digital ads tend to continue to purchase mostly those products or services they are already familiar with, and not engage with new brands; they are less likely to use different search channels or visit new e-commerce websites as a result of ad-blocking. Analyzing Customer Engagement from 300 Million Internet Visits To get at these insights, Todri analyzed data from a U.S. web behavior dataset spanning a three-year period, from January 2015 to December 2018. She looked at web-wide visits, transaction behaviors and demographic identifiers across a total of 92,000+ users and more than 300 million internet visits. To measure the effect of ad-blocking, Todri matched all of this data with an ad-blocker dataset from the same source – a well-known U.S. measurement and analytics company – which shows that around 10% of users had installed an ad-blocker at some point during this three-year window. Crunching the numbers, Todri finds that the effect of using ad-blocking software on these users is to reduce their online search engine sessions by 5.6%. They also spend 5.5% less time visiting e-commerce websites. In other words, consumers who opt out of seeing ads end up browsing and shopping significantly less than others. And in terms of what these users are buying, the data shows that they are much less likely to spend on brands they don’t know or have not experienced before (and conversely, more likely to stick to familiar brands.) Digging even deeper, Todri also finds that this negative effect penalizes the brands that invest most heavily in advertising online more that those that don’t. In other words, ad-blockers are hurting those who advertise online most. Todri’s paper is the first to expose the quantitative, negative impact of ad-blocking on consumer spending. And her findings should be on the radar of any company looking to market its products and services online, she says. “The data clearly shows that ad-blockers reduce online spending by 1.45%, which amounts to something in the order of $14.2 billion in lost revenue given that about 600 million people around the world have installed this kind of software,” she says. “And the figures suggest that it’s the brands that heavily invest on online advertising who are bearing the brunt of this drop-off in consumer spending.” Search Behaviors, Interrupted “Advertisers also need to look at the fact that ad-blockers inhibit search behaviors,” adds Todri. “The figures point to a drop of around 5% when users have installed ad-blockers, which in turn means that they are not discovering and spending on new brands. They’re sticking with what they already know.” There’s an imperative here for companies to interpret these findings and reflect on what they say about ad-blocking, and also about what constitutes “acceptable advertising practices,” she says. “It’s reasonable to assume that people who use ad-blockers simply don’t like ads and aren’t influenced by them. Yet the data points to a different conclusion: if consumer purchasing falls after installing ad-blockers, it would suggest that advertising does work – seeing advertisements does drive searching and purchasing behaviors. So taken together, there’s a likely imperative here for advertisers to find new formats in terms of reaching their targets, and to strengthen their organic channels and social presence online.” Digital advertising clearly does impact search and purchasing behaviors, says Todri, so firms need to get creative while being cognizant of the fact that some consumers find current advertising practices annoying. Vilma Todri is an Assistant Professor of Information Systems & Operations Management at Emory University’s Goizueta Business School. Previously, she worked for Google where she was developing integrated cross-platform advertising strategies for large business clients that partnered with tech giant. Vilma is available to speak with media about this subject – simply click on her icon now to arrange an interview today.
It’s a topic that gets a lot of attention, people getting out of prison and returning to normal life. It’s a hard story to tell as there are so many challenges, obstacles to overcome and stigmas to break as those who have served their time and are looking to fit back into the life they used to know. Recently, Georgia Southern’s Maxine Bryant, Ph.D., was interviewed by the Savannah Morning News for "When is the debt paid? Formerly incarcerated individuals face challenges with re-entry." Here’s an excerpt: According to Rehabilitation Enables Dreams, or RED, a nonprofit restorative justice program based in Atlanta, Georgia, two out of three people released from prison in Georgia are rearrested within three years. Landing employment is only one of the issues formerly incarcerated people face in efforts to reintegrate into society. Finding shelter and earning an education are, in many cases, equally difficult, said Maxine Bryant, Ph.D., assistant professor in Georgia Southern University's Department of Criminal Justice and Criminology. “What I think is missing is addressing the trauma that many people find themselves behind bars have been subject to before going to prison,” Bryant said." October 04 - Savannah Morning News If you are a journalist and would like to learn more about this program or this topic – then let our experts help. Maxine Bryant’s research interests focus on factors contributing to the successful community reintegration of released prisons. Specifically, she has written and presented on transitional jobs for newly released prisoners, the role of the Black church in successful offender reintegration, the impact of unaddressed childhood trauma and barriers to successful offender reintegration. She is available to speak with media any time – simply click on her icon to arrange an interview today.
Who knew that all those posts about what’s cooking and what’s for dinner could lead to a burgeoning belly? It’s a surprising finding that researchers at Georgia Southern University have discovered – and it’s getting attention from American and international media. Researchers at Georgia Southern University in the U.S. recruited 145 students and split them into two groups. Both were given plates of cheese crackers to nibble but half were told to stop and take a picture first. Immediately after eating them, volunteers were asked to rate how much they liked them and whether they wanted more. The results, published in the journal Appetite, showed those taking snaps of the crackers scored higher in terms of enjoyment and wanting seconds. Picture-taking, researchers said, seems to change the way the brain perceives food and increases the craving for more calories. They wrote: ‘Memories of food and the act of recording consumption can affect how much we eat. "Our results indicate picture-taking leads to greater wanting of the food following consumption. "The effects were most noticeable in volunteers given smaller portions – six crackers instead of 12. Researchers warned: "Those seeking to eat smaller portions, especially of tempting foods that they want to cut back on, should avoid taking pictures of what they are eating." October 03, Daily Mail If you’re a journalist looking to cover this research or learn more for a story – then let our experts help. The researchers behind this study are available, simply reach out to Georgia Southern Director of Communications Jennifer Wise at jwise@georgiasouthern.edu to arrange an interview today.
International trade expert on U.S.-China trade relationship
Timothy Meyer, professor of law, is available for commentary on U.S. Trade Representative Katherine Tai's assessment of China's unfair trade practices. Tim is an expert in public international law, with a specialty in international trade. His current research examines how international economic agreements relate and respond to concerns about economic opportunity and inequality. He can discuss: Economists' longstanding monitoring of the data, which clearly finds that China is not living up to its commitments. How Tai's comments point to the Biden administration taking a hard line on China - potentially even a harder line than the Trump administration was willing to take regarding enforcement.
Trailblazing treatment by ChristianaCare physical therapists catches attention of NFL
ChristianaCare physical therapists have developed a trailblazing treatment to prevent muscle strains that has caught the attention of numerous sports teams, including the Los Angeles Rams and Baltimore Ravens. The treatment involves using a screening tool called the “core sling screen” to test the strength of trunk muscles, also known as core muscles, and is combined with a specialized exercise program to strengthen those muscles. Weakness in those muscles can lead to common athletic injuries such as strains in the abdomen, groin, quadriceps and lower back. A study on the treatment’s success was published this spring in the Journal of Sport Rehabilitation. Following that, ChristianaCare physical therapists, Brian Catania, MPT, SCS, ATC, and Travis Ross, PT, DPT, who co-authored the study and spearheaded the treatment, presented it to the NFL’s Professional Football Athletic Trainer Symposium. Athletic trainers with the Los Angeles Rams and the Baltimore Ravens met directly with Catania and Ross to learn how to use it to prevent their players from sustaining muscle injuries. “The research by ChristianaCare Rehabilitation Services regarding core slings is an extremely effective approach that is based off of sound reasoning and practical application,” said Jon Hernandez, PT, DPT, SCS, ATC, CSCS, physical therapist and assistant athletic trainer for the Rams. “The principles of the sling activation series are incorporated into our daily, clinical practice. Whether it be our injury prevention programs, corrective exercises, or rehabilitation practices, the sling activation series is applicable to a myriad of conditions we see in an NFL athletic training room.” Catania and Ross care for patients at ChristianaCare Rehabilitation Services at Glasgow, in Newark, Del. They began working on ways to increase resilience in core muscles nearly nine years ago. Through their research, they developed a screening tool, that they call the “core sling screen,” which detects weakness in those muscles. Strains are among the most common sports injuries, according to the U.S. National Institute of Arthritis and Musculoskeletal and Skin Diseases. “We reasoned that if we could identify ways to improve the strength of the core muscles, common lower extremity injuries would be less likely to occur,” said Catania, who also is the program manager at ChristianaCare’s Rehabilitation Services location in Glasgow. “But it had to be a two-part approach. We needed to develop a reliable screening tool to examine the core muscles and then also come up with a targeted exercise program to strengthen those muscles.” The study was conducted by ChristianaCare’s departments of Rehabilitation Services and Sports Medicine. “At ChristianaCare, we are relentlessly curious and we continuously look for ways to innovate,” said Bradley Sandella, D.O., director of Sports Medicine at ChristianaCare, who also co-authored the study. “We don’t want to just treat injuries – we want to prevent them from ever occurring, even if it means that we have to come up with novel and progressive approaches.” A randomized-control study was performed to test out traditional exercises and compare them to a newly developed exercise program that involved rotational movements of the torso, known as rotary-based exercises. The study found that the rotary-based exercises increased the activation of targeted abdominal muscles and could make adjacent areas of the body, such as the groin, less injury-prone. The study included 31 female and male students from the University of Delaware. Catania and Ross have provided further instruction to both the Rams and Ravens. In May, they visited the Ravens’ facility in Owings Mills, Md., to personally instruct Ravens athletic trainers and physical therapists on how to perform the treatment. The treatment also has been presented at the National Athletic Trainers’ Association and the Eastern Athletic Trainers Association. “It has been meaningful through this research to contribute to the ongoing evolution in the field of physical therapy and sports medicine,” Ross said. “We are always looking for ways to protect our patients, many of whom are athletes, from injury. It makes physical therapy better, it makes patients better, and it makes players better.” To learn more about this treatment and the expertise ChristianaCare is bringing to organizations like the NFL - contact Bradley Sandella, D.O., director of Sports Medicine at ChristianaCare. He's available to speak with media, simply click on his icon now to arrange an interview today.
Economic benefits of hosting a sporting mega event are overestimated, new research finds
Experts from Aston University and New York University (NYU) studied how industrial firms in Beijing fared in the run-up to the 2008 Olympics Dr Johan Rewilak and Ted Hayduk (NYU) looked at whether industrial firms in Beijing disproportionately increased their investment ahead of the Games compared to similar Chinese firms The results are interesting for academics, policy makers, businesses and entrepreneurs. Economic experts from Aston University and New York University (NYU) have found that host cities do not receive any disproportionate economic benefits from hosting a sporting mega event. Dr Johan Rewilak from Aston Business School and Ted Hayduk (NYU) studied how industrial firms in Beijing fared in the run-up to the 2008 Summer Olympics. Most studies of this kind focus on the service sector, but this is one of the first examining industrial firms. They looked at whether industrial firms in Beijing disproportionately increased their investment ahead of the Games compared to similar Chinese firms, and explored how those firms compared when it came to profitability. The study found that hosting the 2008 Olympic Games did not provide disproportionate benefits in terms of capital investment or earnings relative to other comparable cities in China. Dr Johan Rewilak, lecturer in economics at Aston Business School, said: “One criticism of having cities host the Olympics is that it funnels public funds into a specific region or area of a country. However, our findings do not support that hypothesis. “Specifically, manufacturing firms in the host city did not receive greater economic benefits compared with firms in similar cities across China, and we found evidence that complements previous arguments that SMEs typically have limited to no disproportional positive impact on the local economy. Ted Hayduk, clinical assistant professor at New York University, said: “In terms of capital investment, we found that the host region had no differential effect for both the Summer and the Winter Games. Given that we found no significant result in 2008, it is somewhat unsurprising to find an insignificant result for the 2022 Winter Games. “This is because the budget for Beijing 2022 is only 10% of what was spent in 2008, and/or alternatively, as the necessary infrastructure has already been built, it has yet to depreciate sufficiently to warrant investment in its replacement.” You can find out more about the study HERE. You can also listen to Dr Rewilak on Aston University’s podcast series, EURO 2020: The Business and Science of Football. He joined journalist Steve Dyson, Dr Danny Fitzpatrick and Dr Robert Thomas to discuss the benefits of holding EURO 2020 across the continent, and whether it was likely to bring an economic spike in a world still living through Coronavirus.
Aston University to officially launch Cyber Security Innovation Centre at Birmingham Tech Week
It will take place at Conference Aston on 13 October, during Birmingham Tech Week 2021 Line up of speakers includes experts from Security Exports Department for International Trade, DCMS and the IoD The event will be of relevance to companies, alumni, academic staff interested in cybersecurity. The Cyber Security Innovation (CSI) Centre at Aston University will host its inaugural event during Birmingham Tech Week 2021. The CSI Centre, established in 2020, brings together stakeholders from industry, government and leading cyber security research institutions with the aim to deliver industry-aligned research outcomes. CSI members include globally-recognised academics undertaking research projects that address real-world cyber security challenges through innovative solutions. Cyber (In)Security, Requires a Robust Approach Through Continuous Innovation, will see a broad range of contributors taking part across the face-to-face event on 13 October. They include speakers from the UK Defence and Security Exports Department for International Trade, the Institute of the Directors (IoD), Cyber Senior Policy Lead, DCMS, Opel/Vauxhall and Professor Vladlena Benson, Director of CSI Centre. Professor Vladlena Benson, director of the CSI at Aston Business School, said: “I am delighted to officially launch the CSI Centre at Conference Aston during Birmingham Tech Week 2021 and am looking forward to welcoming everyone to our first face-to-face event. “This is a wonderful opportunity to meet face-to-face with industry-leading experts, academics and start-ups. With most of the UK confined to working from home for over a year, there is no better opportunity to meet and build relationships with the people who can help business owners grow, innovate and make their companies more resilient. “Statistics shows that UK small businesses are successfully hacked every 19 seconds2 and new certification standards coming into play for consumer IoT devices and cyber-physical access control systems. It is time to find a robust approach maximising the effectiveness of cybersecurity investment now. “The bad guys are winning the cyber security war - the good guys need to do better. Although organisations are investing more and more in cyber security, the average number of days to detect a breach is increasing year on year, not reducing. So, we need to do something different.” To attend the event on 13 October 2021, you can sign up HERE.
Social media ‘likes’ found to positively influence healthy food choices – new research
Social media users who view images of healthy foods that have been heavily endorsed with ‘likes’ are more likely to make healthier food choices, a new study has found. The research, by psychologists from Aston University’s College of Health and Life Sciences, found that study participants who viewed highly liked mock Instagram posts of fruit and vegetables ate a significantly higher proportion of grapes than cookies, with consumption of grapes increasing by 14 per cent more calories, compared to those who viewed highly liked high calorie foods. The study, which is published in the scientific journal Appetite, investigated the acute effect of socially endorsed social media posts on participants’ eating behaviour. The 169 participants, who had an average age of 21 years old (but total ages across the group ranged from 18 to 48), were asked to look at mock Instagram posts of different types of food, that either had a few or a lot of ‘likes’, and later given access to grapes and cookies to consume. As well as viewing images of fruit and vegetables, participants also looked at less nutritious foods such as cakes and biscuits, and non-food images such as stylish interior designs. However, the researchers found that the participants went on to consume a larger proportion of grapes after viewing highly liked images of fruit and vegetables, compared to the other images. Aston University psychology PhD student Lily Hawkins, who led the study alongside supervisor Dr Jason Thomas, said: “The findings of the study suggest that not only exposure to healthy food images on social media, but those that are also heavily endorsed with ‘likes’, may nudge people to choose to eat more healthy foods, in place of less nutritious foods.” “What we see others approve of eating and post about eating on social media can affect our actual eating behaviour and could result in a greater consumption of healthier meals and snacks.” “One reason for this may be because thinking that others ‘like’ and eat fruit and vegetables nudges participants to alter their behaviour in order to fit in with what they perceive to be the norm.” The most recent figures from the NHS’s Health Survey for England showed that in 2018 only 28 per cent of adults were eating the recommended five portions of fruit and vegetables per day. In Wales, this was 24 per cent, in Scotland 22 per cent and in Northern Ireland around 20 per cent. Children and young people across the UK had even lower levels of fruit and vegetable consumption. The study findings suggest that social media could be used in future as a way to encourage healthier eating - by encouraging users to follow more social media accounts which have highly liked nutritionally balanced posts, also containing healthier foods. The researchers said the next stage of their work will trial an intervention using real Instagram accounts, to test whether asking people to actively follow more social media accounts posting images of highly liked nutritionally rich foods, can encourage people to consume more fruit and vegetables over a sustained period of time. Professor Claire Farrow, Director of Aston University’s Applied Health Research Group, whose work has contributed to the national Child Feeding Guide resource, added: “We know that social interactions can strongly shape what, when and how much we eat. These findings highlight the important role that social media has in shaping those influences online.” “The findings suggest that people do not simply passively view information about what other people are eating online, but that this digital information can shape our food preferences and choices, particularly when we think lots of other people like certain foods. It is promising that exposure to healthy foods, and likes of those foods, was related to greater intake of healthy foods.” “Further research is needed to explore whether and how these findings can be translated into digital interventions to help support individuals who want to make healthier food choices, and to understand how social media platforms can be used as a tool to support healthy eating behaviour.”
