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The race for presidency ramps up this week. Millions of Americans will tune in Tuesday night to the first – and potentially only – presidential debate between former president Donald Trump and current vice president Kamala Harris. Will this debate push uncertain voters toward a decision? Political expert, Dr. Mark Caleb Smith, has stated the importance of the upcoming debate in the decisions of voters, especially in key swing states like Georgia and Pennsylvania. In a recent interview, he spoke on how voters are deciding on a candidate. Here are a few key points: Some voters, often referred to as “late-deciders,” have yet to settle on a candidate, either because they aren’t plugged into current political events or because they don’t have strong feelings about either option. Will the presidential debate be the key to candidates informing voters and creating a lasting impression? Since the integration of television into the election cycle, voters seem to be making their decision based on feelings and perceptions of the candidates, rather than on policies. How will the muted microphone rule put in place for this debate affect the public’s perceptions of each candidate? The outcome of key swing states, such as Georgia and Pennsylvania, may determine the vote of other swing states, based on national trends. What direction will these states lean after Tuesday night? If you are a journalist looking to cover the presidential debate or election season, look no further than our knowledgeable experts for help. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with the media regarding the first presidential debate, voters and the upcoming election. Simply click on his icon to arrange an interview.

Curbing toxic metals in baby food
Rice is a staple food for babies and young children. But heavy metals and metalloids such as cadmium and arsenic found in rice could hinder their brain development. University of Delaware researchers grew rice on 18 small fields, exposing the rice paddies to different flooding and wet conditions. Once they harvested the grain, they analyzed how much arsenic and cadmium — two toxic elements — remained in it. They found flooded rice fields tend to have higher amounts of arsenic and lower amounts of cadmium while drier rice fields have lower amounts of arsenic and higher amounts of cadmium. Angelia Seyfferth, a UD soil biogeochemist and professor in the Department of Plant and Soil Sciences, says the findings present a bit of a puzzle. “There’s a challenge,” Seyfferth said. “It basically resides in what is this magic number or magic water status in the soil to try to minimize both of them. There really isn’t one that is universal across all soils.” The findings could help shape policy as the U.S. Food and Drug Administration could release new regulations for arsenic and cadmium in infant food by the end of the year, part of its Closer to Zero Action Plan to reduce infants’ and children’s exposure to contaminants in food. To contact Seyfferth to learn more about this research, visit her ExpertFile profile or click the contact button.
The race for the White House is on - and Georgia Southern experts are here to help
The upcoming election has been dominating headlines for months. With the recent change at the top of the Democratic ticket from Joe Biden to Kamala Harris has reenergized the campaign and put several states like Georgia and North Carolina back 'in-play' for the Democrats. Georgia has been identified as a key battle ground state for any candidate looking to win in November and it's why both Democrats and Republicans are frequent fliers to the Peach State with rallies and visits already. Those visits are also getting a lot of media attention and Georgia Southern University's experts are front and center assisting with the coverage. Joshua Kennedy, Ph.D. Associate Professor Department of Political Science and International Studies Areas of Expertise : Political Institutions, Congress, Presidential Power, Federal Bureaucracy, American Politics, American Presidency, Inter-Branch Relations, State Politics. The principal area of study and teaching for Joshua Kennedy, Ph.D., is in American politics, with a more particular focus on the presidency and the federal bureaucracy. Kennedy has presented his work at numerous conferences, including the Annual Meeting of the American Political Science Association and the Annual Meeting of the Midwest Political Science Association. His research has appeared in such outlets as American Politics Research, Research and Politics and Presidential Studies Quarterly. View profile and connect here Recent media: Joshua Kennedy has recently been interviewed by media such as WTOC 11, ABC News and Fox 28 in Savannah, Georgia, as well as various other local and regional media outlets when covering politics in Georgia. *** Kimberly Martin Tecklenberg, Ph.D. Assistant Professor Department of Political Science and International Studies Areas of Expertise: American Politics, Research Methods, Leadership, Public Policy, Education Policy, State Politics, LGBTQ+ Policy. Kimberly Martin Tecklenberg, Ph.D., teaches courses in American politics, research methods, leadership and public policy. Before pursuing her graduate degree, she worked as the Special Assistant for Secretary of Education Belle Wheelan and former Gov. Mark Warner of Virginia. While at the University of Florida, she worked with former Senator and Gov. Bob Graham to establish the Bob Graham Center for Public Service. After graduation, she moved to Tennessee where she served as Assistant Director of Research at the Tennessee Higher Education Commission. Her past experiences have influenced her current research interests, which focus on education policy, political leadership, state politics and LGBTQ+ policy. View profile and connect here Recent media: Kimberly Martin Tecklenberg has recently been interviewed by media such as NBC, FOX, Al- Jazeera and Courthouse News Service, in addition to various other local, regional and national outlets when covering politics in Georgia. If you're covering the election - our experts are here to help all the way to Nov. 5 and beyond. Visit our Expert Center for a full directory of Georgia Southern experts. Simply click on any expert's icon now to arrange an interview today.

NarrA.I.tive empowers storytellers by merging AI and traditional artistic crafts
Irvine, Calif., Aug. 26, 2024 — Beall Applied Innovation at the University of California, Irvine has announced the launch of NarrA.I.tive, a groundbreaking initiative that blends the university’s academic strengths with the global entertainment industry and the innovative spirit of Orange County to harness artificial intelligence as a force for good across creative industries. “As AI’s influence expands, the opportunity and responsibility to steer it in positive directions is crucial,” said Errol Arkilic, UC Irvine’s chief innovation officer. “Through NarrA.I.tive, we redirect doom-and-gloom scripts to scripts of inspiration, education and enthusiastic support for creators as artificial intelligence increasingly influences the industry.” NarrA.I.tive’s action plan includes establishing UC Irvine and Orange County as global leaders in reshaping the artistic and technological ecosystem surrounding storytelling, attracting partners and collaborators to support the state-of-the-art initiative, creating revenue-generating content and tools, unifying academic excellence with emerging content production methods, and developing a structure for efficient project execution and student involvement. Supporting NarrA.I.tive’s impact, Beall Applied Innovation has established a strategic collaboration with Apples and Oranges Arts, an Orange County-based nonprofit entertainment and education studio co-founded by UC Irvine alumnus Tim Kashani ’86, MBA ’88, and his wife, actress Pamela Winslow Kashani. Started in 2008, Apples and Oranges Arts empowers storytellers to become creative entrepreneurs by combining educational platforms, technological integration, and a thriving community of new and existing voices. “Through NarrA.I.tive, we blend the magic of storytelling with the power of technologies such as artificial intelligence and extended reality, creating narratives that touch hearts and minds in ways previously unimaginable,” Tim Kashani said. “This collaboration marks a new era of creativity and technology alignment that requires ethical stewardship placing the human front and center.” In July, Apples and Oranges Arts and Beall Applied Innovation finalized plans for the NarrA.I.tive Story Studio, to be located at the Cove@UCI in the campus’s Research Park. Apples and Oranges Arts will lead the studio’s charge through training in new technologies that drive the entertainment industry’s future and through collaboration with UC Irvine schools, involving students and faculty in tool development and content production. “We invite storytellers, technologists, philanthropists, investors and the global community to join us in reshaping the future of storytelling,” said Stuart Mathews, director of industry alliances at Beall Applied Innovation. “Together, we will explore the expanding possibilities that AI and technology bring to the narrative arts, redefining how stories inspire, entertain and elevate the human experience.” About the University of California, Irvine: Founded in 1965, UC Irvine is a member of the prestigious Association of American Universities and is ranked among the nation’s top 10 public universities by U.S. News & World Report. The campus has produced five Nobel laureates and is known for its academic achievement, premier research, innovation and anteater mascot. Led by Chancellor Howard Gillman, UC Irvine has more than 36,000 students and offers 224 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $7 billion annually to the local economy and $8 billion statewide. For more on UC Irvine, visit www.uci.edu. Media access: Radio programs/stations may, for a fee, use an on-campus studio with a Comrex IP audio codec to interview UC Irvine faculty and experts, subject to availability and university approval. For more UC Irvine news, visit news.uci.edu. Additional resources for journalists may be found at https://news.uci.edu/media-resources.

If You Hate University Rankings Here’s One You Might Like
If your university cares about fostering research and innovation and you haven’t heard of the PitchBook Startup Index, you might want to pay closer attention to this data. While it doesn't look like the PitchBook folks are aiming to be a big player in the world of academic rankings, their detailed tracking activity of startup investments, which includes deal size, school affiliation, and employees, gives us a window into how each institution is performing on startup activity. Why This Is a University Ranking We Can Trust It's Objective: These rankings are based on detailed startup data that PitchBook dutifully tracks as part of many paid services it provides for clients that include VC's, Private Equity Funds and government agencies. The investors who pay for access to the underlying data expect accuracy and there is a considerable amount of meta information available for tracking as startups raise money and hire employees. It's Simple: The PitchBook rankings are free of the typical complexity found in other rankings such as the US News & World Report. They simply use a few key metrics including the number of startup founders affiliated with new ventures created at each institution and how much investment capital they have raised. It's Revealing: Ranking this data as a Top 100 Index gives us a good comparative view of which Universities are doing a good job of creating an entrepreneurial environment that stimulates learning and research while attracting investment capital and creating high-value jobs. Universities Need to Tell the Story Behind this Data to Build Support for Their Research & Startups This data is followed closely by University Research and Tech Transfer Offices. However, it should also be actively used by other departments, such as University Marketing and Communications, Government Affairs, Enrolment and Fundraising/Development which need to build support with legislators, policymakers, funding agencies, donors, and corporate partners - and yes, new student prospects. The relevance and accuracy of these rankings make this an important opportunity for you to tell your story and engage these audiences. "Promoting stories about your startups provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." It's an opportunity to show how your faculty experts and researchers are nurturing innovation through startups to improve the lives of people in your local community and beyond." Did Your University Make the List? If the answer is yes, congrats! We would be remiss if I didn't recognize our clients who made the Top 100. Take a bow University of Florida, Vanderbilt University, University of Massachusetts, Michigan State University, University of California, Irvine and Rensselaer Polytechnic. Now it's time to get to work. As someone who has worked closely with startups and Universities over the past two decades, I see the immense value they create. That's why I'm surprised whenever I see university marketing teams missing valuable opportunities for promoting their faculty and research through the lens of startup activities. The Benefits of Celebrating Startups Research on startups (Shenkoya, 2023) shows that key factors such as access to research funds, dedicated faculty, size of dedicated staff (academic and non-academic), access to practical entrepreneurship courses, and non-regular curriculum startup activities are key factors responsible for success of University startups. However, proper funding for these programs in a challenging environment requires that Universities more effectively communicate the value they are delivering. Here's where you can shine: Media: This is an obvious opportunity, especially with local outlets. It provides the perfect opportunity to demonstrate the relevance of your programs and narrow the gap between "town and gown." Show how these startups are looking to improve the lives of people in the community. Corporate Partners: Startups are a natural focal point for conversations with industry partners, especially when you can speak to key market sectors and breakthrough research that faculty are focused on. Speak to how you are giving them more direct access to a pool of talented graduates. Also, don't forget to speak to programs you may be running in the areas of internships, mentorship programs, sponsored research, and curriculum development. Don't forget that engaging in educational partnerships helps companies improve their CSR profile, which can enhance their public image and brand. Also, explore how partners can financially support needed infrastructure improvements on the campus with funding for new facilities or new equipment. Students: Giving startups an opportunity to tell their stories and celebrate their achievements is one of the best ways to demonstrate how you are aligning your educational and entrepreneurship programs with industry needs. And don't forget to include your corporate partners. As employers, they are in the best position to show how you are preparing students for next-generation jobs. Show students how they will get direct exposure to the industry through programs you may be running, such as co-op terms, internships, and mentorships, and startup events such as boot camps and pitch competitions. Government: The data clearly shows that startups create high-value jobs and contribute to GDP growth. But governments today need constant reassurance that the funds they put into education and research are generating impact. You have to show the relevance of your startups by outlining how they are solving big societal problems that matter to voters. How are your startups leading socio-economic transformation for local communities and competing effectively on a global stage? Tips for Telling Your Startup Stories Focus on People Humanize your story by speaking directly to how founders and their teams are approaching key market and societal challenges. Focus on important "origin story" elements such as their personal challenges or insights that led them to their first discovery. Focus on notable collaborations they formed. How were faculty members or alumni involved in helping with research and market development or industry relationships? Create a story arc. Give your audience an appreciation for how hard startups are and the amount of uncertainty and risk they face in developing new innovations. Startups are not an overnight success. People are even more inspired by non-linear journeys that show the grit and determination that founders need to bring to their startups. Focus on Programs Always be thinking about how founders and their stories can help boost student enrolment by connecting their origin stories to specific experiences they had on the campus. Ask them how specific courses and programs prepared them for their entrepreneurial journey. Also ask them what other experiences such as campus mentorship programs, hackathons or pitch competitions helped them achieve specific breakthroughs and milestones. Focus on Photos & Videos Startups provide a great opportunity to engage your audience visually. Go beyond boring headshots, monolithic campus buildings, and staged stock images. Instead, use imagery that shows people creating new and exciting things together. This is not a time to be shy about asking founders, faculty, and funders to get in the shot and be recognized for their contributions. While you may think photo ops are overly promotional, they often help your partners communicate back to their constituency the importance of supporting your work. Walk the campus to get behind the scenes and show lab facilities, technology prototypes, and in-field work. Partners Profile notable investors, faculty, foundations, government agencies, alumni and corporate partners who may have invested time, money and other resources that help validate the quality of the startups you are helping build. Remember, startups are like a barn-raising, that involves a larger community. Give these partners an opportunity to be visible part of the story and they will celebrate with you and amplify your message to reach a bigger, more engaged audience. Proof Show evidence that the startups you are supporting are making a difference. Use your startups as an opportunity to speak to the bigger picture of why your institution matters. Speak to how they are tackling bigger challenges in areas such as environment, healthcare, social justice, the economy, physical infrastructure, security, election integrity and social innovation. Also make sure to demonstrate measurable impact in key areas such as: Total Addressable Market Job creation Investment activities Industry Awards Partnerships Patents Customer /Revenue Milestones It's Your Time to Shine In an era where impact is increasingly measured by the ability to translate research into real-world applications, universities have a unique opportunity to show the value of their startup ecosystems. But you need to get the stories out beyond the campus. Use your momentum to build a compelling narrative that makes your startups the heroes of your institution's story.

University of Delaware's Center for Political Communication unveils new vision, goals and leadership
The University of Delaware's Center for Political Communication (CPC) is excited to announce a transformative new chapter with the unveiling of its updated vision, goals and leadership for 2024 and beyond. Since its founding in 2010, the CPC has been at the forefront of innovative public opinion research on politics and media, always with an eye towards protecting and improving American democracy. With this new chapter, the CPC is actively integrating political psychology (the study of how and why people make political judgments and form political beliefs) into the study of public opinion and media effects. “Our vision is responsible democracy-centered journalism informed by our rigorous research on Americans’ thoughts, feelings, knowledge and behaviors,” says Dr. Dannagal Young, incoming Director of the Center for Political Communication. “In a few weeks, will be releasing new data on Americans’ knowledge and beliefs about abortion – an issue on which there are widespread misperceptions. Later this fall we are also launching an interdisciplinary initiative to understand the relationship between Americans’ personal wellbeing and their support for democratic institutions and norms.” By producing high-quality research at the intersection of media, politics and psychology, the CPC strives to elevate public conversations and inform news coverage to improve democratic health. Additionally, the Center seeks to serve as a vital resource for journalists, offering expert commentary and empirical data to encourage democratically responsible journalism. With this new direction comes new leadership, bringing together a team of esteemed scholars from Political Science, Communication and Journalism: Director Dr. Dannagal Young, Professor in the Departments of Communication and Political Science and International Relations, TED speaker, and author of Wrong: How Media, Politics, and Identity Drive our Appetite for Misinformation (Johns Hopkins, 2023) and Irony and Outrage: The Polarized Landscape of Rage, Fear, and Laugher in the U.S. (Oxford, 2020). Areas of Expertise: Misinformation, Political Satire, American Politics, the Psychology of Media Effects. Associate Director Dr. Erin Cassese, Professor in the Departments of Political Science and International Relations, Communication, and Women and Gender Studies, co-author of Abortion Attitudes and Polarization in the American Electorate (Cambridge, 2024). Areas of Expertise: Gender, Abortion, Public Opinion, Campaigns and Elections. Director of Research Dr. Phil Jones, Associate Professor in the Department of Political Science and International Relations, current Editor-in-Chief at Public Opinion Quarterly. Areas of Expertise: Electoral Politics and Public Opinion. Director of Engagement Dr. Lindsay Hoffman, Associate Professor in the Departments of Communication and Political Science and International Relations, and research leader for the American Council of Trustees and Alumni two-year Braver Angels project funded by the John Templeton Foundation. Areas of Expertise: Communication across Difference, Media Technologies, and Political Participation. Delaware Politics Director Dr. Paul Brewer, Professor in the Departments of Communication and Political Science and International Relations, co-author of Science in the Media: Popular Images and Public Perceptions (Routledge, 2021), former editor of the International Journal of Public Opinion Research. Areas of Expertise: Delaware Politics, Media effects, Political and Science Communication, Public Opinion, and Perceptions of Science. Delaware Debate Director: Nancy Karibjanian, Director of the University of Delaware’s Journalism program, faculty member in the Department of Communication, and former Director of the CPC with 30 years of broadcast experience. Areas of Expertise: Broadcast Journalism, and Delaware Debates. The CPC’s goals reflect its commitment to a vibrant and collaborative research environment that engages scholars and students at all levels. The CPC will continue to spearhead interdisciplinary research across the domains of communication, political psychology, public opinion, media effects, and public policy. The Center offers applied research opportunities for both graduate and undergraduate students in communication and political science, as well as an undergraduate minor in political communication, thus mentoring the next generation of scholars and practitioners. The CPC is proud to put its academic research to work in service of American democratic health.

Industry and researchers call for action to tackle climate impact of organic, carbon-based chemicals
Call led by members of Supergen Bioenergy Hub, based at Aston University They highlight that carbon-based chemicals cannot be decarbonised but can be defossilised They want a transition to renewable carbon sources such as biomass, recycled carbon, and carbon dioxide. Director of Supergen Bioenergy Hub, Professor Patricia Thornley Industry experts and university researchers have joined together to ask the government to address the climate impact of organic, carbon-based chemicals. While demand for fossil fuels as energy is expected to fall in the coming decades, the petrochemicals sector is set to grow significantly according to experts and is set out in a 2018 report by the International Energy Agency. Members of the Supergen Bioenergy Hub which is based at Aston University and the Biomass Biorefinery Network believe the issue has yet to receive proper attention and is calling for a strategy that addresses this key component of our greenhouse gas emissions. They want a move to a more circular economy, managing supply and demand levels and transitioning away from fossil feedstocks which are raw materials required for some industrial processes. In their paper Carbon for chemicals How can biomass contribute to the defossilisation of the chemicals sector? they highlight that carbon-based chemicals cannot be decarbonised but can be defossilised through a transition to renewable carbon sources such as biomass, recycled carbon and carbon dioxide. Many products in modern society contain carbon such as pharmaceuticals, plastics, textiles, food additives, cosmetics, and cleaning products. These chemicals are derived from fossil feedstocks, so they are classed as petrochemicals. As a result, they contribute to global greenhouse gas emissions and climate change. Carbon is embedded in organic chemical products and released when they break down at end-of-life, for example through incineration. To address the emissions from carbon in chemicals and accelerate the development of bio-based chemicals, the group want a cross-party consensus to support a sustainable chemical system. Director of Supergen Bioenergy Hub, Professor Patricia Thornley, said: “We need to consider the UK’s future feedstock and chemicals production and use, and how it relates to net zero, agriculture, environment, economy, trade, and just transition policy objectives. There are opportunities here for the UK to lead the way on sustainable chemical production, but we need to carefully plan a roadmap for the transition, that delivers opportunities around jobs and the economy as well as sustainable greenhouse gas reductions. “There is a definite role for biomass here. But it is essential that any future use of biomass in the chemicals sector is underpinned by rigorous, trusted, and enforceable sustainability governance to build confidence, deliver sustainability benefits, and minimise negative impacts. That requires improvements in sustainability governance and regulation. “We think there are real economic and trade opportunities by the UK accelerating sustainable chemicals. At the moment bio-based chemicals, and chemicals derived from other renewable carbon sources, are not being expanded in the UK because there are no explicit incentives that prioritise them over fossil-based production.” The group argues that the UK has significant academic and industrial research expertise to underpin the development of sustainable bio-based products and could be a global leader in bio-based products and sustainability governance. They believe that to date little of this has manifested as UK-based scale-up and manufacturing, whilst there are numerous examples of UK-led research being scaled up elsewhere. The paper was delivered at a webinar on 7 August. Notes to Editors Carbon for chemicals How can biomass contribute to the defossilisation of the chemicals sector? https://www.supergen-bioenergy.net/output/carbon-for-chemicals-how-can-biomass-contribute-to-the-defossilisation-of-the-chemicals-sector-policy-briefing/ Author: Joanna Sparks (formerly Aston University) With contributions from: Cristiane Scaldaferri (formerly Aston University), Andrew Welfle (University of Manchester), Patricia Thornley (Aston University), Ashley Victoria (University of Leeds), Caspar Donnison (Lawrence Livermore National Laboratory), Jason Hallett (Imperial College London), Nilay Shah (Imperial College London), Mirjam Rӧder (Aston University), Paul Mines (Biome Bioplastics), David Bott (Society of Chemical Industry), Adrian Higson (NNFCC), Neil Bruce (University of York) 2018 International Energy Agency report https://www.iea.org/reports/the-future-of-petrochemicals https://www.supergen-bioenergy.net/ The Supergen Bioenergy Hub works with academia, industry, government, and societal stakeholders to develop sustainable bioenergy systems that support the UK’s transition to an affordable, resilient, low-carbon energy future. The Hub is funded jointly by the Engineering and Physical Sciences Research Council (EPSRC) and the Biotechnology and Biological Sciences Research Council (BBSRC) under grant EP/Y016300/1 and is part of the wider Supergen Programme. www.bbnet-nibb.co.uk The Biomass Biorefinery Network (BBNet), a phase II Network in Industrial Biotechnology & Bioenergy funded by the Biotechnology and Biological Sciences Research Council (BBSRC-NIBB) under grant BB/S009779/1. The aim of the Biomass Biorefinery Network is to act as a focal point to build and sustain a dynamic community of industrial and academic practitioners who work together to develop new and improved processes for the conversion of non-food biomass into sustainable fuels, chemicals and materials. About Aston University For over a century, Aston University’s enduring purpose has been to make our world a better place through education, research and innovation, by enabling our students to succeed in work and life, and by supporting our communities to thrive economically, socially and culturally. Aston University’s history has been intertwined with the history of Birmingham, a remarkable city that once was the heartland of the Industrial Revolution and the manufacturing powerhouse of the world. Born out of the First Industrial Revolution, Aston University has a proud and distinct heritage dating back to our formation as the School of Metallurgy in 1875, the first UK College of Technology in 1951, gaining university status by Royal Charter in 1966, and becoming the Guardian University of the Year in 2020. Building on our outstanding past, we are now defining our place and role in the Fourth Industrial Revolution (and beyond) within a rapidly changing world. For media inquiries in relation to this release, contact Nicola Jones, Press and Communications Manager, on (+44) 7825 342091 or email: n.jones6@aston.ac.uk

Aston University expert explores sustainability in SME supply chains in new book
Professor Prasanta Kumar Dey is a co-author of Supply Chain Sustainability in Small and Medium Sized Enterprises The book provides a comprehensive roadmap for SMEs to achieve sustainable supply chains Using real world case studies, it offers practical guidance and expert insights for researchers and industry practitioners. An expert in sustainable supply chain operations and the circular economy at Aston University has co-authored a new book focused on the sustainability of small and medium sized enterprises (SMEs). Dr Prasanta Kumar Dey, professor of operations management at Aston Business School, has written Supply Chain Sustainability in Small and Medium Sized Enterprises alongside Dr Soumyadeb Chowdhury of Toulouse Business School and Dr Chrisovalantis Malesios from the Agricultural University of Athens. This comprehensive book examines the sustainability of supply chains in SMEs across developed and emerging economies. It draws on contributions from experts and examines case studies from countries including Thailand, Bangladesh, France, Spain, Austria and Greece. The book offers practical guidance for researchers and industry practitioners. It explores the trade-offs between economic, environmental and social aspects of sustainability, the current state of sustainable supply chain practices and critical success factors across various industries. The book highlights the experience of SMEs on the decarbonisation journey, from the concept to the implementation of the energy efficiency measures. This experience helps not only to standardise the customers’ journey towards decarbonisation but it also facilitates the undertaking of cost-benefit analysis for decarbonisation measures. Professor Prasanta Dey said: “Small and medium-sized enterprises are the backbone of economies worldwide. “Through this book, we aim to provide a comprehensive roadmap for SMEs to achieve sustainable supply chains, balancing economic growth with environmental stewardship and social responsibility. “The selection of the most effective enablers across facilities, operational processes and logistics for decarbonisation is made easier through the case studies of the book. “By learning from real-world case studies and expert insights, businesses can navigate the complexities of sustainability and drive impactful change. These help to develop a comprehensive reporting template for communicating energy audit outcomes to specific company for their further actions. The book also helps SMEs to develop implementation plan for decarbonisation measures. “Adopting a carbon footprint tool and business modelling technique from the book helps a decarbonization project identify energy-efficient strategies that reduce emissions and enhance economic, environmental and social performance.” You can purchase a copy of the book here.

Aston Institute for Forensic Linguistics appoints new director
Dr Krzysztof Kredens, a reader in forensic linguistics at the University, took up the position on 1 August 2024 The move comes after founding director, Professor Tim Grant, announced he was stepping down Dr Nicci MacLeod, who completed her PhD at the university in 2006, has been promoted to deputy director. The Aston Institute for Forensic Linguistics (AIFL) has announced the appointment of Dr Krzysztof Kredens as its new director. Dr Kredens is a reader in forensic linguistics and was one of the three founding members of the Centre for Forensic Linguistics (CFL), the predecessor to AIFL, when he joined Aston University in 2007. He takes over the role vacated by fellow founding member of the Centre and latterly Institute, Professor Tim Grant, who steps down after five years as AIFL Director, and another six as CFL director prior to that. Dr Nicci MacLeod has been appointed as deputy director, with both commencing their new roles on 1 August 2024. Dr MacLeod is a senior lecturer in forensic linguistics and has been involved with the subject at the University since beginning her PhD in 2006. She has been programme director for the MA Forensic Linguistics since 2022. The mission of AIFL is to improve the delivery of justice through the analysis of language. Its experts study forensic texts and contexts producing academically rigorous, high impact research using insights and methods from diverse areas of linguistics to achieve this mission. Dr Kredens said: “I am delighted to be taking up the role of director at the Aston Institute for Forensic Linguistics. “On behalf of the Institute, I would like to thank Professor Tim Grant for his service as CFL/AIFL Director. His leadership over the years has been invaluable and his impact has been profound. “While he will be stepping down from his role, he will continue to share his expertise and experience and keep contributing to AIFL and the University in other capacities. Dr MacLeod said: “It has been a genuine privilege to work under Tim’s Directorship, and we look forward to his continuing involvement with AIFL for many years to come. Having been involved with forensic linguistics at Aston University for the past eighteen years, I am thrilled to take on this new role and excited to continue this important work. Professor Grant said: “Being Director of AIFL has been the highlight and privilege of my career so far, and deciding to step back one of the biggest decisions. I’m delighted with the appointment of Krzysztof and Nicci as director and deputy director, and excited to see where they take AIFL next.”

The project is a collaboration between Aston University, the University of Sheffield and The Resolution Foundation The project aims to leverage new, big data to help understand regional economic disparities It is funded by the Economic and Social Research Council (ESRC). Aston University, in collaboration with the University of Sheffield and The Resolution Foundation, has launched a significant research project to understand regional productivity and wage disparities in the UK. The project has received £300,000 in funding from the Economic and Social Research Council (ESRC) to uncover the factors driving economic imbalances using recent, big data. The research will analyse how various factors such as workers' education, location choices, business types and sizes and regional infrastructure contribute to wage and productivity differences over the past 20 years. The aim is to understand these differences and suggest practical solutions for national and local governments. Researchers will explore potential drivers of regional productivity gaps, including the clustering of highly skilled workers, regional industrial structures, and local endowments like transport links and housing availability. The findings will help identify effective policy measures to reduce these imbalances. This project also aims to demonstrate how data analysis can help understand regional economic disparities. By reducing start-up costs for future research, it will build a community focused on tackling spatial economic imbalances. Dr Anastasios Kitsos, a senior lecturer in economics at Aston Business School and principal investigator (PI) on the project, said: “This project will analyse the relative importance of productivity drivers using novel, granular data from linked administrative datasets covering workers, firms and localities in England since the 2000s. “This analysis will shed light into how much spatial productivity gaps can be explained by the characteristics of people, firms and places over time, and identify intrinsically more productive locations. “Understanding and addressing the root causes of the UK's severe spatial disparities in economic performance is crucial for fostering inclusive, regionally balanced growth and enhancing national productivity. This project aims to provide actionable insights and build a foundation for future research and policy development in this critical area. “The results will be shared in a comprehensive report detailing these influences over the past 20 years and offering policy recommendations for governments on skills, innovation, infrastructure, and local development strategies.”






