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Social issues and boosting a brand – More companies taking a stand
Procter & Gamble this weekend put out a full-page ad in the New York Times supporting equal pay – In fact, the company urged the US Soccer Federation to “be on the right side of history.” P & G also gave $529,000 (which equates to $23,000 for each of the 23 players on the United States Women’s National Soccer Team) to the Players Association to help close the gender pay gap. Indiana University Kelley School of Business clinical professor of marketing Kim Saxton says this is an excellent move for Secret and P & G. “This is brilliant. The Secret brand is all about being strong but 'made for a woman.' It makes sense for the brand to stand up for the very women it serves,” said Saxton. “I was a bit surprised at one level, because P & G is not typically a risk-taking brand. But as long as they stay consistent to the brand, know their target audience and what is important to that audience – which this clearly does -- It’s a brilliant move.” “We now have brands who are willing to take a stand on social issues,” Saxton continued. “In the past, brands may have steered clear of jumping into the conversation if it could offend someone. Now, brands are realizing that coming down on one side of a cause or another has worked well for Nike. Nike has taken flack for taking a stand on a number of issues, but they’ve stood strong and decided that’s what their brand’s about. If you help your target audience accomplish their goals, they will support you back, and that’s what’s happening here." Pay equity is just one issue that has come to the forefront as of late. Nike has also seen its brand benefit substantially when it decided to express its support for former NFL quarterback- turned-activist Colin Kaepernick. In fact, being on the ‘right’ side of that issue has some analysts pointing out it boosted the company’s value by close to 3 billion dollars. Social issues and marketing are emerging as a new trend. There are rewards, but there are also serious consequences as well. If you are a reporter covering this topic -- let our experts help explain. Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. Kim is available to speak with media regarding this topic – simply click in her icon to arrange an interview.
Modernizing rural health – what it could mean for America
For Americans living outside of cities and in rural and sometimes remote areas of the country, the concept of readily accessible health care just isn’t a reality. However, the idea of expanding broadband internet into rural communities to improve access is one that shares support from all sides of the political spectrum. Just last week, an expert from Augusta University was called up to speak before lawmakers in Congress on the need for this technology and who it could best serve. "Broadband is the gateway to rural schools, businesses and health care providers," said Rep. Angie Craig, a Democrat from Minnesota. Lawmakers raised concerns about the dwindling number of hospitals in rural areas and the need to be competitive when recruiting corporations to do business. "Just the ability in rural America for a physician to pull up an X-ray at their home instead of having to drive to the hospital to look at a patient to know if that is something that’s an emergency," said Rep. Austin Scott, a Republican from Georgia. "One of the biggest needs is tele-psychiatry and tele-mental health," said Dr. David Hess of the Medical College of Georgia. - Spectrum News 1 - July 11 It’s an interesting topic and one that is gaining a lot of attention. How many rural Americans are without access to a doctor or hospital in the country? How much money could be saved by expanding online health care? Online is a viable solution, but are there drawbacks or concerns for patients? And how could expanding broadband and digital health care support issues like mental and maternal health across rural America? If you are a reporter covering this topic – that’s where our experts can help. Dr. David Hess is dean of the Medical College of Georgia and executive vice president for Medical Affairs and Integration at Augusta University. He also helped develop the REACH telestroke network in rural Georgia that now includes about 30 hospitals. Dr. Hess is available to speak with media regarding this topic – simply click on his icon to arrange an interview.
Democratic Presidential Debates
Jason Husser, director of the Elon University Poll and associate professor of political science, recently offered his thoughts about the crowded field of contenders for the Democratic presidential nomination, and how viewers can assess the performance of the host of candidates during televised debates. "It's easy to think about these debates in terms of a sports metaphor — who won?" Husser says. "If we think about these debates as a game, that would mean you have 20 teams on the field, you have an unclear set of rules that change depending upon who you're talking to about how you score points and what it takes to win. And you have refs that are biased ... . When we think about these debates, especially about who won and who lost, we miss a real opportunity to learn about the candidates." The Elon University Poll will be offering valuable insight into what's on the mind of N.C. voters leading up to the 2020 elections, with North Carolina to host the GOP Convention in August 2020 and sure to be a battleground state again. If Dr. Husser can assist with your reporting about the 2020 presidential election and N.C. politics, please reach out to Owen Covington, director of the Elon University News Bureau, at ocovington@elon.edu or (336) 278-7413. Dr. Husser is available for phone, email and broadcast interviews.
The political math behind the numbers - let our experts explain why a census is suddenly a hot topic
Usually, there’s nothing particularly interesting, let alone controversial, about a census. It’s an objective collection of data that allows the government and other organizations to use pure evidence to determine things like population growth and shift, income rates and education participation rates. For those who rely on metrics, it means a lot. For everyone else — it’s a form we fill out once a decade. However, these are not normal times. There's an ongoing debate among politicians and the courts regarding the request to add a question about citizenship to the 2020 census. Here’s the question: So, is it right to inquire about citizenship in a census? What are the benefits? What are the concerns And why is this such a big deal? That’s where our experts can help. Dr. Martha Ginn, professor of political science at Augusta University, is an expert on the judicial process, constitutional law and the U.S. Supreme Court. Dr. William Hatcher, associate professor of political science and director of the Master of Public Administration program at Augusta University, focuses on public administration and social, economic and political institutions in local communities. Both are available to speak with media regarding the census issue. To arrange an interview, click on either expert’s icon.
Tuesday November 03, 2020 – it’s 17 months away. For most of us – that is two World Series and at least a one new iPhone released before the date even hits the calendar. But if you are a political junkie or a journalist – that date is the finish line for what is an expected election of historic proportions that is already underway. On the left, there are at least two dozen candidates vying to lead the Democrats. Some are brand name Washington players; some are rising stars and some are long shots – but each is trying to separate themselves from the peloton of politicians hoping to make that big splash in Iowa during the first week of February in 2020. And if Iowa doesn’t provide results – there’s always New Hampshire and then the Carolinas. On the other side, President Donald Trump has already declared his candidacy. He’ll rely on the economy and odds are...hoping his teflon that ensure nothing ever seems to sticks sustains through the next year and a half. Through it all there will be controversy, scandals, rhetoric, policies and promises. And if you are a journalist, you’ll need an expert to help you navigate through it all. That’s where we can help. Mark Caleb Smith is the Director of the Center for Political Studies at Cedarville University. Mark is available to speak with media regarding the long journey to lead the DNC in 2020 and the election. Simply click on his icon to arrange an interview.
A global commitment to democracy
When I was invited to attend the Global Forum on Academic Freedom, Institutional Autonomy, and the Future of Democracy held this June in Strasbourg, France, I jumped at the chance. I was proud to add Otterbein’s support to a movement of global leaders committing to protecting democracy. I attended the forum along with more than 100 higher education leaders from around the world. Since its founding, Otterbein has stood for the rights of academic freedom and autonomy, as well as the freedom of speech of individuals, and we continue to stand resolute today. Otterbein believes that all voices from different walks of life must be represented, respected and valued, and we are committing to be a national and global leader in preserving democratic societies and values. The Global Forum was co-organized by the Council of Europe; the International Consortium for Higher Education, Civic Responsibility, and Democracy; the Organization of American States; and other partners, notably the International Association of Universities and the Magna Charta Observatory. It gathered higher education leaders and representatives of public authorities and NGOs from Europe and the United States, as well as smaller numbers from Australia, Asia, Africa, the Middle East and Latin America. - John Comerford Are you a journalist covering topics about democracy and how it is being threatened around the world? What role does higher education play in global democracy? And what countries or regions are the most at risk? There are a lot of questions regarding this topic – and that’s where we can help. John Comerford is an expert in higher education, regional and national topics. He is the President of Otterbein University and is available to speak with media regarding this issue and how higher-education needs to be made available to everyone in America regardless of income, family name or background. Simply click on his icon to arrange an interview.
Big trouble for big pharma – let our expert explain
Things are sunny and bright for the usually family-friendly image of Johnson & Johnson. In fact, as more and more evidence and details are presented in a landmark lawsuit between the corporate giant and the State of Oklahoma. The company could be facing financial calamity and its reputation might be a near impossible mission for any PR expert to recover. “As the state of Oklahoma’s multibillion-dollar lawsuit against Johnson & Johnson has unfolded over the past month, the company has struggled to explain marketing strategies its accusers say dangerously misrepresented the risk of opioid addiction to doctors, manipulated medical research, and helped drive an epidemic that has claimed 400,000 lives over the past two decades. Johnson & Johnson profited further as demand for opioids surged by buying poppy growing companies in Australia to supply the raw narcotic for its own medicines and other American drug makers. One expert witness at the forefront of combatting the epidemic, Dr Andrew Kolodny, told the court he had little idea about Johnson & Johnson’s role until he saw the evidence in the case. “I think it’s fair to characterize Johnson & Johnson as a kingpin in our opioid crisis,” he said. – The Guardian, June 19 But what is next? Will this lawsuit be duplicated in other states? Are other big-pharma companies liable or in similar trouble? And is this the gamechanger the industry needs? There are a lot of questions and that’s where we can help. Dr. Marc Sweeney is the Founding Dean of the School of Pharmacy at Cedarville University and is an expert in the fields of drug abuse, prescription drug abuse and Opioid addiction. Marc is available to speak with media regarding this growing issue. Simply click on his icon to arrange an interview.
A closer look at deepfakes. Let our experts explain if there’s a reason to worry.
Deepfakes…they’re eerie, entertaining and getting a lot of attention. Deepfake videos are made using artificial intelligence technology which can manipulate someone's face in a video to make it look like they are saying something that they didn't. It's one level up from dubbing, or lip syncing, and can appear very convincing. One example is a video that was made using footage of Mark Zuckerburg in 2017; it was doctored and falsely portrays the Facebook CEO discussing how he had stolen data. – The Sun, June 26 The new concept is all the rage and has seen people spoofed, mocked and tricked. But as once again technology outpaces legislation and with an election approaching, deepfakes have some people going off the deep end. Every day, thousands of videos are posted online, which means that any potential filtering program would need to be able to quickly and efficiently detect fake content. Even then, such media would likely be removed only after being published, meaning that the video would likely have already had an impact. For these reasons, deepfakes are expected to contribute to the upcoming 2020 election in the United States, likely acting as an agent of spreading fake news. However, Edward Delp, a Purdue University professor who developed a computer program to help detect these videos, believes deepfakes pose a bigger threat. “Deepfakes pose a threat to more than just political videos,” he said. “It can be used in making fake child pornography, revenge porn and financial bribes. Just general criminal behavior.” – The Exponent (Purdue University), June 21 As deepfakes become more common on social media and the internet, odds are they will make their way – accidentally or not – into the actual media. And as America still battles with the fake news phenomenon, will Deepfakes further erode our trust in media and our leaders? As deepfakes become more common on social media and the internet, odds are they will make their way into the actual media. So, what can be done? How will these deepfakes affect the perception of news media? What simple advice can we apply to verify if something is real or fake? And do these videos represent a threat to democracy, as some experts are saying? Dr. Gregg R. Murray, professor of political science at Augusta University, is available to talk about the implications of this new threat. Murray’s research focuses on political behavior and psychology with specific interests in voter mobilization and turnout. He is also executive director of the Association for Politics and the Life Sciences.
The Hazards of Oil Refineries and Other Industries
The Philadelphia Energy Solutions refinery will shut down as a result of its recent explosions and fires. Scott Jackson, PhD, a visiting professor of chemical engineering at Villanova University, says there are two parts to contamination—surface contamination and contamination of the water underground beneath the oil refinery. The surface contamination can be naturally bioremediated to some extent. At the worst, the surface can be removed and taken to a secure landfill or decontaminated by other means. However, organics like benzene, toluene and xylene (commonly known at BTX) that have reached deep into the underground water table beneath parts of the older parts of the plant can be difficult to remediate. An area of contaminated ground water must be pumped out using wells and treated on the surface using standard wastewater treatment technologies. Remediating this pool of contaminated underground water can take years depending on its area and concentration. Looking ahead, contaminated concrete will need to be removed to a secure landfill, and contaminated topsoil will also need to be removed. Equipment can be sold for scrap metal. Depending on the extent of the ground contamination, the company could either encapsulate it with asphalt or concrete or return the land to a more natural condition with plantings. Refineries aren’t the only operations at risk for hazardous incidents. “All manufacturing operations, including processing of food, the manufacturing of electronic chips, plastics, paints, gasoline, and virtually everything that we use in our daily lives use potentially dangerous operations where risks associated with accidents must be managed. Some of the most dangerous industries might surprise you: Large breweries have recurrent incidents where workers die due to suffocation, caused by carbon dioxide, and dust explosions from the processing of sugar have caused terrible damage and loss of life—a fact that few people understand.” The hazards of a refinery are more apparent than in other industries, so consequently many more people believe refineries are dangerous places, but Jackson notes that, due to decision and risk analysis, refineries should be and generally are no more dangerous than someone driving their car to work.
Italy's Successful Bid to Host 2026 Winter Olympics
On Monday, June 24, the International Olympic Committee voted in favor of Milan and Cortina d’Ampezzo, Italy, to host the 2026 Winter Games. Committee members voted 47-34 in favor of Italy, which won the bid over Sweden. This will be the country’s third Winter Olympics. (Cortina hosted the 1956 games, with Turin hosting in 2006.) Italy was a scene of jubilation; and Luca Cottini, PhD, a Villanova University associate professor of Italian, was in the country to witness the excitement. Dr. Cottini spoke about the reasons for the successful bid by Milan and Cortina. “There are two elements that stand out. One is the ability of two iconic cities—Milan and Cortina—to construct and present a well-planned proposal from a political and economic standpoint, vis-à-vis the inability of the city of Rome to present a serious candidacy for the 2024 Summer Olympics. The topic of Rome’s candidacy immediately became political, because the Five Star Movement mayor was in opposition to it as a waste of public money.” “The second element of interest in this event is the continuity between the universal exposition of 2015 [Expo 2015], which Milan organized, and the Winter Olympics—confirming the ability of Milan to emerge as an exciting and appealing city in the international scene,” continued Dr. Cottini. “The energy generated by Expo 2015 certainly created and enforced the momentum that led Milan to be at the center of the world stage again in 2026.”
