Experts Matter. Find Yours.
Connect for media, speaking, professional opportunities & more.
Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
One-on-one interviews reveal which health issues concern millennials and their longing for optimal health Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University. Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, led the study, “Making multicultural millennials healthy: The influence of health ‘edutainment’ and other drivers on health-oriented diet change,” which is published in the Journal of Cultural Marketing Strategy. Charlene A. Dadzie, Ph.D., assistant professor of marketing at the University of South Alabama, coauthored the research. The research sought to determine which health issues most concerned multicultural millennials and to gauge how effective media can be as a tool to address those issues and drive change. “This study finds that by bolstering self-identity and employing health ‘edutainment,’ it is possible to have a positive impact on the health intentions and behaviors of the millennial generation,” the researchers wrote. There are more than 92 million millennials (ages 20-34) in the United States today, the researchers observed. More than 9 million of those are identified as being overweight, and much of that can be attributed to a sedentary lifestyle and media consumption. White Americans watch an average of 140 hours of television per month (35 hours per week); African Americans watch 213 hours of television per month; and Latino Americans watch 33 hours of television per week and stream more than six hours of video per month. “Millennials are tech-savvy, they love social media, they’re actually more health conscious than previous generations, and they have significant economic power,” Lindsey-Warren said. “With so many millennials – in the scope of this study, multicultural millennials – watching so many screens, there is great opportunity to generate information and increase products and services geared towards health-oriented behavior.” But to take advantage of this opportunity, public and private organizations need to understand what drives millennials’ health choices and communicate accordingly, the researchers wrote. A total of 265 people participated in two components of the study – a health survey of 245 undergraduate students and one-on-one, in-depth interviews of 20 multicultural millennials. ‘I’m old-young and it’s getting real.’ For the second part of the study, the researchers interviewed 20 people – 10 women and 10 men – from two organizations, a large northeastern U.S. university and a mid-sized nonprofit organization in Harlem, New York. The subjects represented cultural, socioeconomic and educational diversity. The interviews were used to better understand the health status of these millennials as well as their relation to storytelling in the media, the researchers said. Participants answered health and wellness questions regarding their own health and personal network (example: “What is your ideal health?”) and questions about their personal media usage (example: “What are the top five health and wellness issues you see regularly portrayed in the media?”). One of the strongest themes to emerge from those interviews was that multicultural millennials “long to be healthy in mind, body and spirit” and are open to “seeing authentic and relevant storytelling regarding health issues in the media that is meaningful.” “They would definitely respond to health messages when they truly see themselves in storytelling that meets them where they are in life,” the researchers wrote. Some of the health-related topics addressed by those being interviewed included healthy eating, asthma, sexual health, mental health and fitness. One interviewee, a 21-year-old woman said she gets “out of breath” when she runs up the stairs and her knees “crack and hurt.” “I would love to have ideal health again. I really would. I would love it. I’m old-young, and it’s getting real,” she said. ‘More involved in the narrative’ In addition to the one-on-one interviews, each of the 20 interviewees watched media clips from two television programs – ABC’s “Private Practice” and the nationally syndicated health show, “The Doctors.” Each show highlighted the accurate health information concerning attention deficit hyperactivity disorder (ADHD). “Private Practice” told its story via fictional characters in an episodic dramatic storytelling format. In this format, health issues were not directly promoted and there was no direct-to-camera discussion of those issues. “The Doctors,” on the other hand, utilized the format of real doctors conveying accurate health information in real-life situations, directly to the camera and in front of a studio audience. “From the interviews, it was apparent that the storytelling in the health edutainment stimuli worked because the participants enjoyed and were more involved in the narrative conveyed in ‘Private Practice’ versus ‘The Doctors,’” the researchers wrote. “For example, the ‘Private Practice’ segment told the story of a young boy and his parents who desperately asked their doctor to give them a prescription for ADHD medicine for their son, even though the son did not want the medicine and the doctor felt that the prescription might not have been needed.” The “Private Practice” story resonated better with those watching and scored high across genders, according to the study. One 21-year-old male university student said he was diagnosed with ADHD as a child and saw himself and his parents in the “Private Practice” clip. He said he took ADHD medicine for a while. “I didn’t like it and I stopped taking it, and that was it. My parents were, ‘OK – if you don’t like it, that’s the way it is – you’re going to study harder, though. And, that was it,” he told the interviewers. A 28-year-old female from the nonprofit program said she saw the “Private Practice” clip and could relate to the situation as a parent. “I felt I could relate because I felt that my son had ADHD, and I really, I kind of diagnosed him myself, and said that, so I was really interested in this topic,” she told the researchers. Marketing and advertising implications Given the constant barrage of media in the lives of millennials, it is only reasonable to question the effect of this environment on their health and well-being, Lindsey-Warren said. The findings of the study are useful for practitioners in marketing, advertising, public relations, digital and branded entertainment. “Ultimately, the key to making a difference in the lives of multicultural millennials and their health, both now and into the future, may be achieving the right balance of educating and entertaining them,” the researchers wrote. “For millennials, Gen Z and alpha – the newest generation – ‘edutainment’ is and will continue to be a primary way to educate them,” Lindsey-Warren said. “It’s through the stories we tell on digital, on streaming, on gaming – that’s the way those generations are learning.” ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. The University provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions. ABOUT HANKAMER SCHOOL OF BUSINESS AT BAYLOR UNIVERSITY At Baylor University’s Hankamer School of Business, integrity stands shoulder-to-shoulder with analytic and strategic strengths. The School’s top-ranked programs combine rigorous classroom learning, hands-on experience in the real world, a solid foundation in Christian values and a global outlook. Making up approximately 25 percent of the University’s total enrollment, undergraduate students choose from 16 major areas of study. Graduate students choose from full-time, executive or online MBA or other specialized master’s programs, and Ph.D. programs in Information Systems, Entrepreneurship or Health Services Research. The Business School also has campuses located in Austin and Dallas, Texas. Visit www.baylor.edu/business and follow on Twitter at twitter.com/Baylor_Business.
Did you know? 18.8 million women and girls are living with HIV AIDS-related illnesses are the leading cause of death among females between the age of 15 and 49 1.8 million children are born with HIV, contracted from their mothers In sub-Saharan Africa, 3 in 4 new HIV infections in teenagers are among girls There are 5,000 new HIV infections per day Women continue to be disproportionally affected by HIV around the world, but particularly in sub-Saharan Africa, where three in four new HIV infections are among young girls. For women seeking care in developing countries, preventing and managing HIV is an expensive proposition. Truvada, the pre-exposure HIV treatment drug commonly known as PrEP, costs about $1,500 a month and must be taken daily for continual HIV protection. Likewise, the antiretroviral therapies that attempt to control HIV infection are costly at nearly $20,000 a year. These oral medications as therapy are a non-starter in developing nations like Africa, where nearly 30 million people are infected with HIV. But Phil Santangelo, biomedical engineering professor at Georgia Tech, has another approach in mind. He’s working on an aerosolized RNA-based HIV preventative that eventually could protect women against the disease. It’s applied vaginally and, currently, the aerosol has been tested in pre-clinical trials. The early results are promising; it’s been shown to create HIV antibodies that ward off the infection. It also has the potential to protect against genital herpes and other pathogens, depending on what protein the RNA encodes for. “A single administration of this aerosol is showing expression of antibodies against HIV for up to three months in pre-clinical trials,” said Santangelo. “Our hope is that this will be more affordable, granting easier access to women in developing countries, especially. With women’s health at the forefront of many conversations today, this has the potential to revolutionize disease prevention.” Eventually, Santangelo says RNA could be used for contraception as well – the RNA would express antibodies that inhibit sperm. Again, if birth control can’t be accessed in developing countries, a self-administered, inexpensive aerosol could change the lives of many women. Are you a journalist covering this very important topic? If you have questions or would like to know more about the research being conducted at the Georgia Tech College of Engineering – then let our experts help. Dr. Philip J. Santangelo is an Assistant Professor in the Wallace H. Coulter Department of Biomedical Engineering. Dr. Santangelo is an expert in the areas of therapeutics and vaccines and HIV/SIV and hRSV. He is available to speak with media regarding this emerging discovery - simply click on his icon to arrange an interview.
Fair Play: Sexual Violence and College Athletes
Since the 1990s, we have seen multiple high-profile, even fatal, cases of violence against women at the hands of male intercollegiate athletes. These events and others prompted the Office of Civil Rights to call upon universities to more appropriately investigate and sanction perpetrators of sexual assault. In April 2011, using Title IX as an imperative, the Office for Civil Rights issued a “Dear Colleague Letter” (DCL) as a call for universities to more swiftly and adequately address incidences of sexual violence by students. As universities started implementing or revamping programs to reduce sexual violence on campus, it became obvious there was a lack of current research on college athletics to inform their decisions. This led me to conduct my own research on sexual assault within intercollegiate athletics. I wanted to understand the ways in which former college athletes understand sexual assault, as well as their perceptions of their athletic department’s response to occurrences and prevention. My research on sexual violence was first published in 2015 and again in 2018. Based on this research, in 2017-2018, I implemented a sexual violence prevention program with athletes from a variety of sports: men’s and women’s basketball, wrestling, softball, football, and women’s golf and tennis. That program, Fair Play: Sexual Violence Prevention for Athletes, was created because many athletes are leaders on their campuses and in their communities. While some research shows that some male athletes may be at higher rates for perpetrating sexual assault, we know that the vast majority of athletes are good students who want to help keep their fellow teammates, students, and community members safe. Fair Play teaches athletes about sexual assault, consent, and rape culture in sports, helps them re-examine traditional gender norms and roles, and gives them tools and skills to intervene and stop sexual violence before it happens. With grant funding from the Ohio Department of Higher Education, we collaborated with Sexual Assault Response Network of Central Ohio (SARNCO) to facilitate Fair Play. Research done to assess the efficacy of the program is forthcoming in two journals. However, data indicates that, after participating in Fair Play, athletes are less likely to believe in rape myths, have a better understand of consent, and are able to identify and stop the spread of rape culture. In addition, Fair Play participants reported increased knowledge and ability to engage in bystander intervention, which is aimed at preventing violence before it happens. Fair Play is effective in its depth and breadth – participants attend 10 hours of programming – as well as the unique and active learning environment targeted specifically for athletes. Kristy McCray, Ph.D., is an Otterbein assistant professor in sport management and a former rape crisis center executive director. McCray’s program focuses on college athletes as some research indicates that male intercollegiate athletes are more likely to hold sexually aggressive attitudes and behaviors. Click on her icon at the top to get in touch with Kristy.
It was 400 years ago this August that the first enslaved people arrived on the shores of North America, changing forever the direction of history. “These men and women had been stolen from their homes in Africa, forced to board a ship, and sailed for months into the unknown. The first Africans in an English colony, their arrival is considered by many historians to be the beginning of a 400-year story filled with tragedy, endurance, survival, and a legacy of resilience, inequality, and oppression.” National Geographic, Aug. 13 The history of slavery and the journey from chains to freedom to equality has been a long one and there is still so much to learn and tell. Even today, how are African American communities negatively affected by this event? Is the topic taught and covered in U.S. children’s education? What role did the enslaved play in the building of our country and is that role recognized? What would America look like today without the slave trade? Do reparations work and how would they be decided? This is an important and sensitive topic – and if you are a journalist covering the history of slavery, that’s where our experts can help. Professor Seretha Williams is an expert in Africa and African diaspora, digital humanities, and digital publication. Williams is also the co-editor of Afterimages of Slavery, Essays on Appearances in Recent American Films, Literature, Television, and Other Media. She is available to speak with media regarding this historic moment – simply click on her icon to arrange an interview.
Whether making the transition to college, starting a new job, ending a relationship or retiring, change can cause psychological stress, which in turn can make for wear and tear on the body. The good news is, we can develop coping mechanisms to reduce stress and live happier, healthier lives, say Baylor University psychologist Annie Ginty, Ph.D., and her University of California-Irvine collaborator, Sarah Pressman, Ph.D. Using a grant from AXA Research Fund — which supports projects in health, environment, new technology and socioeconomics — Ginty and Pressman produced three short videos to help students and the general public understand what stress is, what it does to our bodies and how to handle it. The videos stem from a two-year AXA postdoctoral research fellowship by Ginty, assistant professor of psychology and neuroscience in Baylor’s College of Arts & Sciences. She investigated the relationship between biological responses to stress and adaptation during a stressful transition, particularly students’ adjustment to college. The videos, 1 to 3 minutes each, are housed on AXA’s YouTube channel and bear Baylor's new logo. “Psychological stress is bad for health; exercise stress is good,” said Ginty, who works with nonprofits to serve at-risk adolescents by providing high-intensity interval training workouts to reduce stress and improve health. “When we think about exercise, your heart rate and metabolic system increase, meaning you’re breathing harder. The rest of your muscle physiology is changing. Your body is working together to maintain homeostasis for balance. This is good stress,” she said. “But with psychological stress, the heart works much harder than the rest of the body. That metabolic imbalance can be hard on the heart and make the body more vulnerable to disease.” In the videos, Baylor students discuss the causes of psychological stress in their lives, how their bodies react and ways they handle stress. For them, a college education poses looming deadlines, fear of living up to expectations, anxiety about tests and adjusting to a new atmosphere. In the first video — "Stress and Your Health" — they describe such reactions as higher heart rate, restlessness, loss of sleep, skin breakouts, headaches and tense muscles. “If I fail at a test, I then in my mind see myself not getting into medical school, which is a pretty big domino effect,” said Devin Mangold of Wolfforth, Texas, a senior neuroscience major in the Honors College at Baylor. Such stressors can take a toll on moods and emotions, putting the physiological stress system into overdrive and possibly becoming a threat to long-term physical health — which in turn creates more stress. The second video — "Effects of Stress on Your Body" — explores how stress can affect emotions and the body. Stressed people may become anxious, sad, worried and angry. The stressors can interfere with sleep and can leave less time to exercise. People also tend to eat foods with higher fat and higher carbohydrates, said Pressman, associate professor of psychological science at UC-Irvine. That can lead to muscle tension, which can translate into injury. The third video — "Coping with Stress" — is about the importance of coping mechanisms so that minor stressors don’t turn into serious health issues. Social networking has been shown by research to reduce the effects of stress in such ways as lowering blood pressure. The best ways to cope are physical activity, a healthy diet and cognitive reappraisal. “Cognitive reappraisal” is “a fancy way of saying we’re changing how we interpret our situation,” said Danielle Young, Psy.D., clinical research coordinator of the Baylor Behavioral Medicine Laboratory in the department of psychology and neuroscience department. “It’s the difference between saying, ‘This is going to be the hardest test ever, and I’m going to fail’ and ‘This is going to be a hard test, but I’m going to do the best I can.’ Even that slight shift in thought can make you less stressed.” A recent study by Ginty of 230-plus Baylor students examined the effect of reappraising stress. “We found that if we gave brief instructions about how increases in heart rate during stress mean they were ‘ready’ and were not a ‘bad thing,’ people rated their levels of anxiety as more helpful to their performance,” Ginty said. The video encourages individuals to experiment with coping techniques that work for them. Students who appear in the video suggest methods from working out to cooking to reading to walking their dogs. “My natural demeanor is laid back, but internally, I stress myself,” said senior neuroscience major Simba Masando of Harare, Zimbabwe. Early in college, he “just went headfirst into the material” of a capstone course. “Now as a senior, I’m doing some preliminary courses I’m not necessarily interested in, but they’re required. I’ve alleviated some pressure in the major, but some of the requirements are a little more worrisome.” As a member of Baylor Behavioral Medicine Lab, what he’s learned about stress oping has been “greatly helpful” as he looks ahead to post-graduate school and his eventual goal of opening a school in Zimbabwe. “I’m an avid learner,” he said. “School is my job, as I see it, but my hobbies are learning, too. In basketball, there’s always a new move I want to learn; in piano, there’s a new technique. If you take the piano away from me, I’ll try guitar. And if you take basketball away from me, I’ll try tennis.” ABOUT ANNIE GINTY Research articles by Annie Ginty, Ph.D., include: “The behavioural, cognitive, and neural corollaries of blunted cardiovascular and cortisol reactions to acute psychological stress,” published in ; “Challenge and threat imagery manipulates heart rate and anxiety responses to stress,” published in ; and “Depression and anxiety are associated with a diagnosis of hypertension 5 years later in a cohort of late middle-aged men and women” published in ABOUT BAYLOR UNIVERSITY Baylor University is a private Christian University and a nationally ranked research institution. It provides a vibrant campus community for more than 17,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among 12 nationally recognized academic divisions. ABOUT THE COLLEGE OF ARTS & SCIENCES AT BAYLOR UNIVERSITY The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 25 academic departments and seven academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines. Visit www.baylor.edu/artsandsciences.
Social issues and boosting a brand – More companies taking a stand
Procter & Gamble this weekend put out a full-page ad in the New York Times supporting equal pay – In fact, the company urged the US Soccer Federation to “be on the right side of history.” P & G also gave $529,000 (which equates to $23,000 for each of the 23 players on the United States Women’s National Soccer Team) to the Players Association to help close the gender pay gap. Indiana University Kelley School of Business clinical professor of marketing Kim Saxton says this is an excellent move for Secret and P & G. “This is brilliant. The Secret brand is all about being strong but 'made for a woman.' It makes sense for the brand to stand up for the very women it serves,” said Saxton. “I was a bit surprised at one level, because P & G is not typically a risk-taking brand. But as long as they stay consistent to the brand, know their target audience and what is important to that audience – which this clearly does -- It’s a brilliant move.” “We now have brands who are willing to take a stand on social issues,” Saxton continued. “In the past, brands may have steered clear of jumping into the conversation if it could offend someone. Now, brands are realizing that coming down on one side of a cause or another has worked well for Nike. Nike has taken flack for taking a stand on a number of issues, but they’ve stood strong and decided that’s what their brand’s about. If you help your target audience accomplish their goals, they will support you back, and that’s what’s happening here." Pay equity is just one issue that has come to the forefront as of late. Nike has also seen its brand benefit substantially when it decided to express its support for former NFL quarterback- turned-activist Colin Kaepernick. In fact, being on the ‘right’ side of that issue has some analysts pointing out it boosted the company’s value by close to 3 billion dollars. Social issues and marketing are emerging as a new trend. There are rewards, but there are also serious consequences as well. If you are a reporter covering this topic -- let our experts help explain. Kim Saxton is a marketing strategy professor who believes marketers should make data-driven decisions to improve their effectiveness. Kim is available to speak with media regarding this topic – simply click in her icon to arrange an interview.
Anyone can experience PTSD – let our experts help answer questions about PTSD Awareness Month
June is PTSD Awareness Month. It’s not just an affliction that affects soldiers and first responders – it can also impact anyone who may have been in an accident, experienced abuse or witnessed a tragedy. According to the U.S. Department of Veterans Affairs, “Post-traumatic stress disorder (PTSD) can occur after you have been through a trauma. A trauma is a shocking and dangerous event that you see or that happens to you. During this type of event, you think that your life or others' lives are in danger.” According to Veteran’s Affairs: About 7 or 8 out of every 100 people (or 7-8% of the population) will have PTSD at some point in their lives. About 8 million adults have PTSD during a given year. This is only a small portion of those who have gone through a trauma. About 10 of every 100 women (or 10%) develop PTSD sometime in their lives compared with about 4 of every 100 men (or 4%). There is nothing new about PTSD, other than its terminology. In World War 1, it was labeled “shell shock” and many perceived it as a sign of weakness as opposed to an injury. Since then it has been called “combat fatigue” and in the 1970s, “post-Vietnam syndrome.” But what about now? With so many veterans returning from overseas and the public now being more informed of those who may have been afflicted domestically, questions include: Is acceptance of PTSD improving? Does the stigma still stick with those looking to return to their careers? Are there new and innovative ways to treat PTSD and how do they work? As we round out PTSD awareness month, let our experts help with your stories. Dr. Nagy Youssef is an associate professor of psychiatry at Augusta University and is a leading expert in PTSD and suicide prevention who treats civilians, active duty military and veterans. His research focuses on mechanistic and therapeutic innovation for treatment-resistant psychiatric disorders and suicide prevention. Dr. Youssef is also in the early stages of forming a study to better detect genetic markers associated with PTSD and resilience to trauma. Participation in this study is voluntary. Learn how to participate in “Epigenomics Association Study of PTSD and Resilience” at https://www.augusta.edu/research/studies/list.php.
Otterbein’s engineering program focuses on adding diversity to the profession
In April, Otterbein granted degrees to its first class of engineering graduates. While it’s a historic moment for the school, the class is important for another reason: it exceeds the national graduation rate for women in engineering. Otterbein is working in an intentional way to recruit a diverse class of engineers in a field that is increasingly looking for well-trained professionals who bring diverse opinions and ideas to the table. According to the American Society of Engineering Education, the national average for females earning bachelor’s degrees in engineering is 19.9%. The average for minority students graduating with engineering degrees is just 7%. Amongst the 21 students graduating from Otterbein, 29% are female and 29% are minority students. The inaugural class was also the first class to study in The Point at Otterbein University, an experiential learning facility focused on collaboration with businesses, community makers and academics. At The Point, students have opportunities to pursue industry projects and on-campus internships with resident professionals from some of the country’s largest and most respected businesses, like JPMorgan Chase and Nestle, and locally based companies, like Worthington Industries, Nikola Labs and edgeThingZ. Of the 21 graduating students, several are pursuing graduate studies at The Ohio State University and Santa Clara University, while others have already accepted full-time jobs at companies like Honda and Williams-Sonoma. “The students in this class helped us develop a strong program and accomplished a lot during their four years,” said Mike Hudoba, assistant professor of engineering. “Looking back on what they started with, it’s such a neat legacy they get to leave behind. They’re all hardworking students who entered into this new program with us.” Are you covering or would you like to learn more about Otterbein University and its engineering program? Let our experts help. Michael Hudoba is an assistant professor of engineering at Otterbein University and he is available to speak to media regarding this historic time at the school. Simply click on his icon to arrange an interview. To learn more, click on the link below: https://www.otterbein.edu/news/first-engineering-class-a-highlight-of-otterbein-universitys-commencement-weekend/
It’s been 50 years since Stonewall…but has America really accepted gay rights?
It’s been a half-century since the Stonewall Uprising and the emergence of the gay pride movement. As cities across the world celebrate this month, it might also be time to look at where America stands today when it comes to gay rights. “From the perspective of veteran activists, the progress has been astounding. In 1969, every state but Illinois outlawed gay sex, psychiatric experts classified homosexuality as a mental disorder, and most gays stayed in the closet for fear of losing jobs and friends. “Today, same-sex marriage is the law of the land in the U.S. and at least 25 other countries. LGBT Americans serve as governors, big-city mayors and members of Congress, and one — Pete Buttigieg — is waging a spirited campaign for president.” June 17, ABC News But there is still a lot of work to do. LGBTQ people not only face discrimination in the workplace, in health care settings and even public restrooms, but can also suffer threats of violence. Just last month, the nation was shocked to learn of the chilling attack of an American woman and her partner overseas in London. The lesbian couple was violently assaulted by teens on a double-decker bus, leaving one of the women with a broken jaw, after they refused to publicly kiss one another in front of the group of young men who were harassing them. Are you covering this topic? There are a lot of questions about what needs to be done and that’s where our experts can help. Todd Powell-Williams, associate professor of Sociology at Augusta University, is an expert in social movements, social control, religion, police science and symbolic interactionism. Dr. Powell-Williams is available to speak with media about gay rights and where America stands 50 years after Stonewall. Simply click on her icon to arrange an interview.
The world is watching and teams from all corners of the globe have descended on France for the 2019 Women’s World Cup. FIFA is making money hand over fist – but when it comes to funding and prizes between men and women – FIFA is coming up seriously short. In fact, men receive almost 10 times more money in prizes than women. Here’s a snapshot of the overall purse: $US400 million - what FIFA paid in prize money for the 2018 men's World Cup. $US30 million - what it's proposing to give teams at the 2019 Women's World Cup. It’s a stark difference – but why? Is this a matter of what the market can bare? Why do the women make only a fraction of their male counterparts? Is FIFA obligated to help develop women’s soccer? Or, does this system need to change and how does that happen? That’s where our experts can help. Professor Andrew Wonders joined the faculty of the School of Business Administration in 2013 following a 13-year career in the sport industry. His past experience includes working for Olympic organizing committees in Sydney and Salt Lake City and for the host broadcaster for the 2002 World Cup. Andrew is available to speak to this issue with media, simply click on his icon to arrange an interview today.
